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Compare Braze and Brevo Customer Data Platform 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Small-Business (89.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,447)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeBrevo Customer Data Platform
Star Rating
(84)4.6 out of 5
Market Segments
Small-Business (89.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brevo Customer Data PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in providing a powerful and flexible CRM platform, enabling teams to execute highly personalized, real-time customer journeys at scale. Users appreciate its robust segmentation and event-based triggering capabilities, which enhance multi-channel orchestration.
- Users say Brevo Customer Data Platform stands out for its intuitive interface and straightforward setup process. Many find that every feature is logically placed, making navigation seamless and user-friendly, which is particularly beneficial for small businesses looking for quick implementation.
- Reviewers mention that while Braze has a slightly lower ease of use rating, it compensates with advanced technical capabilities and webhook integrations that allow for more complex audience paths, making it a strong choice for mid-market companies with specific needs.
- According to verified reviews, Brevo shines in its overall ease of setup and administration, with users highlighting how quickly they were able to get up and running. This is a significant advantage for businesses that prioritize rapid deployment and minimal downtime.
- G2 reviewers note that Braze's quality documentation is a major asset, helping users understand and utilize the platform effectively. This contrasts with Brevo, where users appreciate the modern features but may not find the same depth of documentation for advanced functionalities.
- Users report that both platforms offer strong support, but Braze's higher G2 Score reflects a broader satisfaction with its overall performance and capabilities, particularly for those needing a more comprehensive marketing automation solution.
Pricing
Entry-Level Pricing
Braze
No pricing availableBrevo Customer Data Platform
No pricing availableFree Trial
Braze
Free Trial is available
Brevo Customer Data Platform
No trial information availableRatings
Meets Requirements
8.5
953
8.7
82
Ease of Use
8.3
1,161
8.9
84
Ease of Setup
7.6
645
8.8
84
Ease of Admin
8.5
354
9.0
40
Quality of Support
8.5
906
8.6
78
Has the product been a good partner in doing business?
8.9
362
8.8
40
Product Direction (% positive)
9.2
918
9.0
83
Features by Category
Email Marketing
8.8
564
9.2
72
8.8
536
9.3
72
8.4
539
8.9
71
8.3
449
8.8
65
Online Marketing
6.9
356
8.4
60
8.4
478
8.4
59
8.7
519
8.3
57
8.4
493
8.2
62
7.3
371
8.4
58
Lead Management
7.5
390
8.6
58
7.5
397
8.6
57
8.6
533
8.6
58
6.8
324
8.4
55
7.4
352
8.3
54
7.5
380
8.5
57
Feature Not Available
8.4
52
7.8
381
8.0
53
Campaign Management
Feature Not Available
8.6
53
Feature Not Available
7.6
53
Feature Not Available
7.6
52
Feature Not Available
7.8
49
Social
Feature Not Available
7.7
50
6.7
325
7.8
51
Feature Not Available
7.7
50
Feature Not Available
7.9
50
6.6
329
7.6
50
Reporting & Analytics
7.8
530
8.7
59
Feature Not Available
8.2
54
Feature Not Available
7.7
52
6.7
399
7.8
51
Feature Not Available
7.6
52
Platform
8.3
445
8.1
71
Feature Not Available
8.6
69
8.5
442
8.7
69
7.7
349
8.3
66
7.7
400
7.8
66
8.5
430
8.8
72
Feature Not Available
8.3
63
Agentic AI - Marketing Automation
6.5
39
6.4
7
6.6
37
6.4
7
6.7
37
6.7
6
6.5
37
5.3
5
6.4
37
6.9
6
6.4
36
6.9
6
Integration
7.8
447
8.2
74
8.1
430
7.5
70
7.9
391
7.5
68
Campaigns
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
468
Not enough data
Analytics
8.2
490
Not enough data
7.7
452
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Data Sourcing
Not enough data
8.6
23
Not enough data
8.6
23
Not enough data
8.7
23
Not enough data
8.9
23
Intelligence
Not enough data
8.8
23
Not enough data
8.1
23
Not enough data
7.5
23
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
108
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
462
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
441
|
Verified
Not enough data
8.7
454
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Brevo Customer Data Platform are categorized as Marketing Automation
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Brevo Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Consulting
7.1%
Marketing and Advertising
7.1%
Information Technology and Services
7.1%
Computer Software
6.0%
Sports
4.8%
Other
67.9%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
Brevo Customer Data Platform has no discussions with answers
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