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Compare Basis and Viant Technology 
Featured Products
At a Glance
Market Segments
Small-Business (63.1% of reviews)
Mid-Market (40.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Basis
Star Rating
(287)4.5 out of 5
Market Segments
Small-Business (63.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisViant Technology
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (40.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Viant TechnologyBasis vs Viant Technology
When assessing the two solutions, reviewers found Basis easier to use, set up, and administer. Reviewers also preferred doing business with Basis overall.
- Reviewers felt that Basis meets the needs of their business better than Viant Technology.
- When comparing quality of ongoing product support, reviewers felt that Basis is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Basis over Viant Technology.
Pricing
Entry-Level Pricing
Basis
No pricing availableViant Technology
No pricing availableFree Trial
Basis
No trial information availableViant Technology
No trial information availableRatings
Meets Requirements
8.7
239
8.1
249
Ease of Use
8.3
242
7.9
253
Ease of Setup
8.1
157
8.0
146
Ease of Admin
8.2
148
8.1
129
Quality of Support
9.5
238
9.0
243
Has the product been a good partner in doing business?
9.4
151
9.0
137
Product Direction (% positive)
9.2
240
8.3
243
Features by Category
Channel Functionality
9.0
80
8.3
160
Platform Interoperability
Feature Not Available
7.5
86
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.1
149
8.3
190
|
Verified
7.9
149
8.6
187
|
Verified
8.1
147
7.6
177
|
Verified
7.5
138
7.8
166
|
Verified
7.5
130
8.5
183
|
Verified
8.3
144
8.4
170
|
Verified
8.1
138
8.8
184
|
Verified
8.3
145
8.3
190
|
Verified
8.1
146
8.0
166
|
Verified
7.7
131
8.3
137
|
Verified
7.5
118
8.8
82
|
Verified
7.6
139
8.3
68
|
Verified
7.4
131
Targeting
8.9
193
|
Verified
8.5
150
8.9
182
|
Verified
8.2
137
8.7
187
|
Verified
8.4
145
8.4
181
|
Verified
8.1
136
Platform
7.2
122
|
Verified
7.4
117
7.0
171
|
Verified
7.8
138
8.6
112
|
Verified
8.2
141
8.6
188
|
Verified
8.0
144
8.5
142
|
Verified
8.0
124
8.2
38
7.6
129
8.2
140
|
Verified
7.8
129
8.5
105
|
Verified
7.5
104
7.4
154
|
Verified
7.3
122
Platform Interoperability
Feature Not Available
7.3
53
Mobile Functionality
9.0
66
8.3
101
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.1
149
8.3
190
|
Verified
7.9
149
8.6
187
|
Verified
8.1
147
7.6
177
|
Verified
7.5
138
7.8
166
|
Verified
7.5
130
8.5
183
|
Verified
8.3
144
8.4
170
|
Verified
8.1
138
8.8
184
|
Verified
8.3
145
8.3
190
|
Verified
8.1
146
8.0
166
|
Verified
7.7
131
8.3
137
|
Verified
7.5
118
8.8
82
|
Verified
7.6
139
8.3
68
|
Verified
7.4
131
Targeting
8.9
193
|
Verified
8.5
150
8.9
182
|
Verified
8.2
137
8.7
187
|
Verified
8.4
145
8.4
181
|
Verified
8.1
136
Mobile
8.9
62
7.9
89
8.8
82
|
Verified
7.6
139
8.3
68
|
Verified
7.4
131
Platform
7.2
122
|
Verified
7.4
117
7.0
171
|
Verified
7.8
138
8.6
112
|
Verified
8.2
141
8.6
188
|
Verified
8.0
144
8.5
142
|
Verified
8.0
124
8.2
38
7.6
129
8.2
140
|
Verified
7.8
129
8.5
105
|
Verified
7.5
104
7.4
154
|
Verified
7.3
122
Platform Interoperability
Feature Not Available
7.4
73
Video Functionality
8.7
65
8.4
132
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.1
149
8.3
190
|
Verified
7.9
149
8.6
187
|
Verified
8.1
147
7.6
177
|
Verified
7.5
138
7.8
166
|
Verified
7.5
130
8.5
183
|
Verified
8.3
144
8.4
170
|
Verified
8.1
138
8.8
184
|
Verified
8.3
145
8.3
190
|
Verified
8.1
146
8.0
166
|
Verified
7.7
131
8.3
137
|
Verified
7.5
118
8.8
82
|
Verified
7.6
139
8.3
68
|
Verified
7.4
131
Targeting
8.9
193
|
Verified
8.5
150
8.9
182
|
Verified
8.2
137
8.7
187
|
Verified
8.4
145
8.4
181
|
Verified
8.1
136
Platform
7.2
122
|
Verified
7.4
117
7.0
171
|
Verified
7.8
138
8.6
112
|
Verified
8.2
141
8.6
188
|
Verified
8.0
144
8.5
142
|
Verified
8.0
124
8.2
38
7.6
129
8.2
140
|
Verified
7.8
129
8.5
105
|
Verified
7.5
104
7.4
154
|
Verified
7.3
122
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.6
29
8.4
140
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.1
149
8.3
190
|
Verified
7.9
149
8.6
187
|
Verified
8.1
147
7.6
177
|
Verified
7.5
138
7.8
166
|
Verified
7.5
130
8.5
183
|
Verified
8.3
144
8.4
170
|
Verified
8.1
138
8.8
184
|
Verified
8.3
145
8.3
190
|
Verified
8.1
146
8.0
166
|
Verified
7.7
131
8.3
137
|
Verified
7.5
118
8.8
82
|
Verified
7.6
139
8.3
68
|
Verified
7.4
131
Targeting
8.9
193
|
Verified
8.5
150
8.9
182
|
Verified
8.2
137
8.7
187
|
Verified
8.4
145
8.4
181
|
Verified
8.1
136
Demand Side Platforms
7.8
135
|
Verified
7.7
156
7.0
156
|
Verified
7.3
160
8.6
159
|
Verified
8.1
164
Platform
7.2
122
|
Verified
7.4
117
7.0
171
|
Verified
7.8
138
8.6
112
|
Verified
8.2
141
8.6
188
|
Verified
8.0
144
8.5
142
|
Verified
8.0
124
8.2
38
7.6
129
8.2
140
|
Verified
7.8
129
8.5
105
|
Verified
7.5
104
7.4
154
|
Verified
7.3
122
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.6
18
Not enough data
8.6
18
Not enough data
8.2
18
Not enough data
8.2
19
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.4
19
Not enough data
8.3
18
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and Viant Technology are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Basis is categorized as Digital Audio Advertising
Viant Technology is categorized as Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Viant Technology
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.8%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.0%
Marketing and Advertising
61.8%
Online Media
4.1%
Consumer Goods
3.0%
Leisure, Travel & Tourism
2.7%
Food & Beverages
2.4%
Other
26.0%
Alternatives
Discussions
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
Is Adelphic a DSP?
3 Comments
SB
Hi,
I’m Biswas, and I help companies grow on G2, Capterra, Trustpilot, Clutch & SaaS through verified, high-quality reviews. I’ve successfully completed...Read more
Viant Technology has no more discussions with answers
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