# Basis vs Viant Technology Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Basis excels in user experience, with many users highlighting its **intuitive navigation** and the helpfulness of account representatives. This ease of use is complemented by a variety of **native integrations** that simplify connections with other platforms.
- **Users say** that Viant Technology offers a strong performance in campaign optimization, with features that allow for **easy creative uploads** and detailed reporting by publisher. This capability helps users identify the most efficient channels for their advertising efforts.
- **According to verified reviews** , Basis stands out for its **excellent reporting metrics** , which users find beneficial for analyzing campaign performance. This feature is often praised for providing deep insights that help in decision-making.
- **Reviewers mention** that Viant Technology's onboarding process is notably smooth, with many users appreciating the **intuitive setup** that allows for quick implementation. This is a significant advantage for teams looking to get started without extensive delays.
- **G2 reviewers highlight** that Basis has a higher quality of support, with users rating it highly for responsiveness and assistance. This level of support can be crucial for businesses that require ongoing help as they navigate the platform.
- **Users report** that while both platforms have their strengths, Viant Technology is particularly recognized as a **powerhouse in CTV activation** , providing valuable insights across channel mixes that are essential for advertisers focused on maximizing ROI.



| | Basis | Viant Technology | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 287 | 311 | 
| **Largest Market Segment** | Small-Business (63.1% of reviews) | Mid-Market (40.5% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Basis

Pros:
- Account Management (3 reviews)
- Ease of Use (3 reviews)

Cons:
- Poor Usability (3 reviews)
- Complex User Interface (2 reviews)

### Viant Technology

Pros:
- Customer Support (17 reviews)
- Ease of Use (17 reviews)

Cons:
- Limited Reporting (5 reviews)
- Reporting Limitations (5 reviews)

---
## Ratings Comparison
| Rating | Basis | Viant Technology | 
|---|---|---|
  | **Meets Requirements** | 8.7 (239 reviews) | 8.2 (255 reviews) | 
  | **Ease of Use** | 8.3 (242 reviews) | 8.0 (261 reviews) | 
  | **Ease of Setup** | 8.1 (157 reviews) | 8.0 (153 reviews) | 
  | **Ease of Admin** | 8.2 (148 reviews) | 8.1 (129 reviews) | 
  | **Quality of Support** | 9.5 (238 reviews) | 9.0 (248 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (151 reviews) | 9.0 (137 reviews) | 
  | **Product Direction (% positive)** | 9.2 (240 reviews) | 8.4 (248 reviews) | 

---
## Pricing

### Basis

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Viant Technology

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.4/10 | 232 |
| **Viant Technology** | 7.9/10 | 211 |

#### Channel Functionality

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Display Functionality** | 9.0 (80 reviews) | 8.3 (161 reviews) | 

#### Platform Interoperability

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Feature Not Available | 7.5 (86 reviews) | 

#### Agentic AI - Display Advertising

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 8.1 (149 reviews) | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 7.9 (151 reviews) | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 8.5 (150 reviews) | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Platform

| Feature | Basis | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 7.9 (146 reviews) | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 8.2 (38 reviews) | 7.7 (128 reviews) | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.6/10 | 231 |
| **Viant Technology** | 8.0/10 | 199 |

#### Platform Interoperability

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Feature Not Available | 7.3 (53 reviews) | 

#### Mobile Functionality

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Mobile Functionality** | 9.0 (66 reviews) | 8.3 (101 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 8.1 (149 reviews) | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 7.9 (151 reviews) | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 8.5 (150 reviews) | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Mobile

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Mobile Tracking** | 8.9 (62 reviews) | 7.9 (89 reviews) | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Platform

| Feature | Basis | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 7.9 (146 reviews) | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 8.2 (38 reviews) | 7.7 (128 reviews) | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.6/10 | 232 |
| **Viant Technology** | 8.0/10 | 206 |

#### Platform Interoperability

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Feature Not Available | 7.5 (72 reviews) | 

#### Video Functionality

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Video Functionality** | 8.7 (65 reviews) | 8.4 (131 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 8.1 (149 reviews) | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 7.9 (151 reviews) | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 8.5 (150 reviews) | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Platform

| Feature | Basis | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 7.9 (146 reviews) | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 8.2 (38 reviews) | 7.7 (128 reviews) | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.8/10 | 21 |
| **Viant Technology** | N/A | N/A |

#### Platform Basics

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Cross-Device Advertising** | 9.0 (20 reviews) | Not enough data | 
| **Audio Ad Formats** | 8.8 (20 reviews) | Not enough data | 
| **Programmatic Audio** | 8.9 (21 reviews) | Not enough data | 
| **Audience Targeting** | 8.8 (20 reviews) | Not enough data | 

#### Platform Reporting

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Performance Monitoring** | 8.7 (21 reviews) | Not enough data | 
| **Reporting Dashboards** | 8.3 (21 reviews) | Not enough data | 
| **Dashboard Exports** | Feature Not Available | Not enough data | 
| **Music Genre Reporting** | Feature Not Available | Not enough data | 

#### Agentic AI - Digital Audio Advertising

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.2/10 | 233 |
| **Viant Technology** | 7.9/10 | 219 |

#### Demand Side Platforms

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Cross Channel Capabilities ** | 8.6 (29 reviews) | 8.4 (140 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 8.1 (149 reviews) | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 7.9 (151 reviews) | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 8.5 (150 reviews) | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Demand Side Platforms

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Machine Learning Optimization** | 7.8 (135 reviews) ✓ Verified | 7.7 (155 reviews) | 
| **Estimate and Projections** | 7.0 (156 reviews) ✓ Verified | 7.3 (160 reviews) | 
| **Cross-Device Capabilities** | 8.6 (159 reviews) ✓ Verified | 8.1 (163 reviews) | 

#### Platform

| Feature | Basis | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 7.9 (146 reviews) | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 8.2 (38 reviews) | 7.7 (128 reviews) | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **Viant Technology** | 8.4/10 | 19 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | 8.6 (18 reviews) | 
| **Ad Serving ** | Not enough data | 8.6 (18 reviews) | 
| **Streaming Capabilites** | Not enough data | 8.2 (18 reviews) | 
| **Performance Analytics** | Not enough data | 8.2 (19 reviews) | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Creative Assets** | Not enough data | 8.4 (19 reviews) | 
| **Campaign Dashboard** | Not enough data | 8.3 (18 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | Basis | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (6):** [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to Basis (1):** [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising)

**Unique to Viant Technology (1):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Basis | Viant Technology | 
|---|---|---|
| **Small-Business** | 63.1% | 39.2% | 
| **Mid-Market** | 28.9% | 40.5% | 
| **Enterprise** | 8.0% | 20.4% | 

### By Industry

#### Basis

- **Marketing and Advertising:** 60.8%
- **Newspapers:** 4.2%
- **Political Organization:** 3.4%
- **Information Technology and Services:** 2.3%
- **Online Media:** 2.3%
- **Automotive:** 1.9%
- **Broadcast Media:** 1.5%
- **Health, Wellness and Fitness:** 1.5%
- **Internet:** 1.5%
- **Management Consulting:** 1.1%
- **Other:** 19.4%

#### Viant Technology

- **Marketing and Advertising:** 61.8%
- **Online Media:** 4.3%
- **Consumer Goods:** 3.0%
- **Leisure, Travel & Tourism:** 2.6%
- **Automotive:** 2.3%
- **Food & Beverages:** 2.3%
- **Health, Wellness and Fitness:** 2.3%
- **Pharmaceuticals:** 2.0%
- **Entertainment:** 1.6%
- **Retail:** 1.6%
- **Other:** 16.1%

---
## Alternatives

### Alternatives to Basis

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (174 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)

### Alternatives to Viant Technology

- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (174 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1969 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)

---
## Top Discussions

### Basis

- Title: [How does Basis Compare?](https://www.g2.com/discussions/13672-how-does-basis-compare) — 1 comment, 1 upvote
  > **Top comment:** "Hi Seth,

Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for..."
- Title: [What is implementation and ongoing services like at Centro?](https://www.g2.com/discussions/implementing-basis) — 1 comment, 1 upvote
  > **Top comment:** "Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,..."

### Viant Technology

- Title: [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) — 2 comments
  > **Top comment:** "Yes it is xd."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/basis-vs-viant-technology-llc-viant-technology)