Link copied to clipboard # Basis vs Viant Technology Comparison - What are their main differences? Share [ Export ](/compare/basis/viant-technology-llc-viant-technology/export.csv) BasisViant Technology[+ Add Product](#) Reviews **Basis** [ 4.5/5(287) ](https://www.g2.com/products/basis/reviews#reviews) **Viant Technology** [ 4.2/5(311) ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews#reviews) Pricing **Basis** No pricing available **Viant Technology** No pricing available **Pricing Insights** from reviews Time to Implement **Basis** 1 monthFaster Based on 88 responses **Viant Technology** 2 months Based on 50 responses Return on Investment **Basis** 10 months Based on 57 responses **Viant Technology** 10 months Based on 35 responses Perceived Cost **Basis** $$$$$ **Viant Technology** $$$$$ Average Discount **Basis** 9%1% more **Viant Technology** 8% Pros & Cons **Basis** [ Ease of Use (2) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=1393058&qs=pros-and-cons#reviews)[ Features (2) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=1392154&qs=pros-and-cons#reviews)[ Complex User Interface (2) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=2280288&qs=pros-and-cons#reviews)[ Complexity (1) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=1391958&qs=pros-and-cons#reviews) **Viant Technology** [ Customer Support (17) ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1478995&qs=pros-and-cons#reviews)[ Ease of Use (17) ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1481479&qs=pros-and-cons#reviews)[ Limited Reporting (5) ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1479142&qs=pros-and-cons#reviews)[ Reporting Limitations (5) ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1479943&qs=pros-and-cons#reviews) Integrations **Basis** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/facebook.png "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/311/large_detail_da820dfb0bceb23ead050c282acb6770.jpeg "Product Avatar Image") Google Campaign Manager 360 ](https://www.g2.com/products/google-campaign-manager-360/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7844377924d91145050d4645c4f3ef6b/mediaocean-innovid.png "Product Avatar Image") Innovid ](https://www.g2.com/products/mediaocean-innovid/reviews)[ View all ](https://www.g2.com/products/basis/integrations) **Viant Technology** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ba3ff0e06098e893ef0f3ef0d8cd3276/dv-pinnacle.jpg "Product Avatar Image") DV Pinnacle ](https://www.g2.com/products/dv-pinnacle/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2aed4a18178a7e443083238b412eacb6/grasp.png "Product Avatar Image") Grasp ](https://www.g2.com/products/grasp/reviews)[ View all ](https://www.g2.com/products/viant-technology-llc-viant-technology/integrations) Screenshots **Basis** ![Basis screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1883523/Basis_-_Dashboard_2_1_.png) **Viant Technology** ![Viant Technology screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/80322/Viant-Campaign-View.png) Ratings Meets Requirements **Basis** 8.7 8.7239 **Viant Technology** 8.2 8.2256 Ease of Use **Basis** 8.3 8.3242 **Viant Technology** 8.0 8.0262 Ease of Setup **Basis** 8.1 8.1157 **Viant Technology** 8.0 8.0154 Ease of Admin **Basis** 8.2 8.2148 **Viant Technology** 8.1 8.1129 Quality of Support **Basis** 9.5 9.5238 **Viant Technology** 9.0 9.0249 Has the product been a good partner in doing business? **Basis** 9.4 9.4151 **Viant Technology** 9.0 9.0137 Product Direction (% positive) **Basis** 9.2 9.2240 **Viant Technology** 8.4 8.4249 Features Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);) 8.4 232 7.9 212 Channel Functionality Display Functionality 9.0(won by 0.7) 80 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 161 Platform Interoperability Close Ecosystem API Feature Not Available 7.5(won by default) 86 Agentic AI - Display Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Task Planning Not enough data Not enough data Project Planning Not enough data Not enough data Campaign Management Campaign Dashboard 8.1(tied score) 192 | Verified 8.1(tied score) 150 Campaign Optimization 8.3(won by 0.4) 190 | Verified 7.9 152 Reach 8.6(won by 0.5) 187 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 146 Bulk Editing 7.6(won by 0.1) 177 | Verified 7.5 139 Batch Uploading 7.8(won by 0.2) 166 | Verified 7.6 131 Brand Safety 8.5(won by 0.3) 183 | Verified 8.2 143 Fraud Protection 8.4(won by 0.3) 170 | Verified 8.1 137 Frequency Capping 8.8(won by 0.5) 184 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 144 Budget Pacing 8.3(won by 0.2) 190 | Verified 8.1 147 Creative Optimization 8.0(won by 0.3) 166 | Verified 7.7 130 Rich Media Capabilties 8.3(won by 0.8) 137 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 117 In-App Ads 8.8(won by 1.2) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 138 Mobile Rich Media Capabilities 8.3(won by 0.8) 68 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 130 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.9(won by 0.4) 193 | Verified 8.5 151 Retargeting 8.9(won by 0.7) 182 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 136 Geo-Targeting 8.7(won by 0.3) 187 | Verified 8.4 145 Contextual Targeting 8.4(won by 0.3) 181 | Verified 8.1 135 Audience Targeting Not enough data Not enough data Platform API / Integrations 7.2 122 | Verified 7.4(won by 0.2) 119 Custom Reports 7.0 171 | Verified 7.8(won by 0.8) 142 (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.6(won by 0.4) 112 | Verified 8.2 142 Performance and Reliability 8.6(won by 0.7) 188 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 147 Enterprise Scalability 8.5(won by 0.5) 142 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 123 Customization 8.2(won by 0.6) 38 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 129 Workflow Capability 8.2(won by 0.4) 140 | Verified 7.8 128 Internationalization 8.5(won by 1.0) 105 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 103 Notifications 7.4(won by 0.1) 154 | Verified 7.3 121 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Campaign Analytics Not enough data Not enough data Generative AI Not enough data Not enough data Dynamic Content Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Visualization Not enough data Not enough data Project Time Tracking Not enough data Not enough data Real-Time Updates Not enough data Not enough data Data Import/Export Not enough data Not enough data Real-Time Data Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Prioritization Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data Monitoring Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Search/Filter Not enough data Not enough data Personalization Not enough data Not enough data Real-Time Reporting Not enough data Not enough data A/B Testing Not enough data Not enough data Reminders Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Tagging Not enough data Not enough data AI Copilot Not enough data Not enough data Behavior Analytics Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Task Scheduling Not enough data Not enough data Projections Not enough data Not enough data Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 8.6 231 7.9 200 Platform Interoperability Close Ecosystem API Feature Not Available 7.3(won by default) 53 Mobile Functionality Mobile Functionality 9.0(won by 0.7) 66 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 101 Agentic AI - Mobile Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Management Campaign Dashboard 8.1(tied score) 192 | Verified 8.1(tied score) 150 Campaign Optimization 8.3(won by 0.4) 190 | Verified 7.9 152 Reach 8.6(won by 0.5) 187 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 146 Bulk Editing 7.6(won by 0.1) 177 | Verified 7.5 139 Batch Uploading 7.8(won by 0.2) 166 | Verified 7.6 131 Brand Safety 8.5(won by 0.3) 183 | Verified 8.2 143 Fraud Protection 8.4(won by 0.3) 170 | Verified 8.1 137 Frequency Capping 8.8(won by 0.5) 184 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 144 Budget Pacing 8.3(won by 0.2) 190 | Verified 8.1 147 Creative Optimization 8.0(won by 0.3) 166 | Verified 7.7 130 Rich Media Capabilties 8.3(won by 0.8) 137 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 117 In-App Ads 8.8(won by 1.2) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 138 Mobile Rich Media Capabilities 8.3(won by 0.8) 68 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 130 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.9(won by 0.4) 193 | Verified 8.5 151 Retargeting 8.9(won by 0.7) 182 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 136 Geo-Targeting 8.7(won by 0.3) 187 | Verified 8.4 145 Contextual Targeting 8.4(won by 0.3) 181 | Verified 8.1 135 Audience Targeting Not enough data Not enough data Mobile Mobile Tracking 8.9(won by 1.0) 62 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 89 In-App Ads 8.8(won by 1.2) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 138 Mobile Rich Media Capabilities 8.3(won by 0.8) 68 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 130 Platform API / Integrations 7.2 122 | Verified 7.4(won by 0.2) 119 Custom Reports 7.0 171 | Verified 7.8(won by 0.8) 142 (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.6(won by 0.4) 112 | Verified 8.2 142 Performance and Reliability 8.6(won by 0.7) 188 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 147 Enterprise Scalability 8.5(won by 0.5) 142 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 123 Customization 8.2(won by 0.6) 38 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 129 Workflow Capability 8.2(won by 0.4) 140 | Verified 7.8 128 Internationalization 8.5(won by 1.0) 105 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 103 Notifications 7.4(won by 0.1) 154 | Verified 7.3 121 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 8.6 232 8.0 207 Platform Interoperability Close Ecosystem API Feature Not Available 7.5(won by default) 72 Video Functionality Video Functionality 8.7(won by 0.3) 65 8.4 131 Agentic AI - Video Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Management Campaign Dashboard 8.1(tied score) 192 | Verified 8.1(tied score) 150 Campaign Optimization 8.3(won by 0.4) 190 | Verified 7.9 152 Reach 8.6(won by 0.5) 187 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 146 Bulk Editing 7.6(won by 0.1) 177 | Verified 7.5 139 Batch Uploading 7.8(won by 0.2) 166 | Verified 7.6 131 Brand Safety 8.5(won by 0.3) 183 | Verified 8.2 143 Fraud Protection 8.4(won by 0.3) 170 | Verified 8.1 137 Frequency Capping 8.8(won by 0.5) 184 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 144 Budget Pacing 8.3(won by 0.2) 190 | Verified 8.1 147 Creative Optimization 8.0(won by 0.3) 166 | Verified 7.7 130 Rich Media Capabilties 8.3(won by 0.8) 137 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 117 In-App Ads 8.8(won by 1.2) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 138 Mobile Rich Media Capabilities 8.3(won by 0.8) 68 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 130 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.9(won by 0.4) 193 | Verified 8.5 151 Retargeting 8.9(won by 0.7) 182 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 136 Geo-Targeting 8.7(won by 0.3) 187 | Verified 8.4 145 Contextual Targeting 8.4(won by 0.3) 181 | Verified 8.1 135 Audience Targeting Not enough data Not enough data Platform API / Integrations 7.2 122 | Verified 7.4(won by 0.2) 119 Custom Reports 7.0 171 | Verified 7.8(won by 0.8) 142 (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.6(won by 0.4) 112 | Verified 8.2 142 Performance and Reliability 8.6(won by 0.7) 188 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 147 Enterprise Scalability 8.5(won by 0.5) 142 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 123 Customization 8.2(won by 0.6) 38 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 129 Workflow Capability 8.2(won by 0.4) 140 | Verified 7.8 128 Internationalization 8.5(won by 1.0) 105 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 103 Notifications 7.4(won by 0.1) 154 | Verified 7.3 121 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);) 8.2 233 7.9 220 Demand Side Platforms Cross Channel Capabilities 8.6(won by 0.2) 29 8.4 141 Agentic AI - Demand Side Platform (DSP) Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Management Campaign Dashboard 8.1(tied score) 192 | Verified 8.1(tied score) 150 Campaign Optimization 8.3(won by 0.4) 190 | Verified 7.9 152 Reach 8.6(won by 0.5) 187 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 146 Bulk Editing 7.6(won by 0.1) 177 | Verified 7.5 139 Batch Uploading 7.8(won by 0.2) 166 | Verified 7.6 131 Brand Safety 8.5(won by 0.3) 183 | Verified 8.2 143 Fraud Protection 8.4(won by 0.3) 170 | Verified 8.1 137 Frequency Capping 8.8(won by 0.5) 184 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 144 Budget Pacing 8.3(won by 0.2) 190 | Verified 8.1 147 Creative Optimization 8.0(won by 0.3) 166 | Verified 7.7 130 Rich Media Capabilties 8.3(won by 0.8) 137 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 117 In-App Ads 8.8(won by 1.2) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 138 Mobile Rich Media Capabilities 8.3(won by 0.8) 68 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 130 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.9(won by 0.4) 193 | Verified 8.5 151 Retargeting 8.9(won by 0.7) 182 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 136 Geo-Targeting 8.7(won by 0.3) 187 | Verified 8.4 145 Contextual Targeting 8.4(won by 0.3) 181 | Verified 8.1 135 Audience Targeting Not enough data Not enough data Demand Side Platforms Machine Learning Optimization 7.8(won by 0.1) 135 | Verified 7.7 155 Estimate and Projections 7.0 156 | Verified 7.3(won by 0.3) 160 Cross-Device Capabilities 8.6(won by 0.5) 159 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 163 AI/Machine Learning Not enough data Not enough data Platform API / Integrations 7.2 122 | Verified 7.4(won by 0.2) 119 Custom Reports 7.0 171 | Verified 7.8(won by 0.8) 142 (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.6(won by 0.4) 112 | Verified 8.2 142 Performance and Reliability 8.6(won by 0.7) 188 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 147 Enterprise Scalability 8.5(won by 0.5) 142 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 123 Customization 8.2(won by 0.6) 38 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 129 Workflow Capability 8.2(won by 0.4) 140 | Verified 7.8 128 Internationalization 8.5(won by 1.0) 105 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 103 Notifications 7.4(won by 0.1) 154 | Verified 7.3 121 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Customer Segmentation Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data For Advertising Agencies Not enough data Not enough data Bidding Strategies Not enough data Not enough data ROI Tracking Not enough data Not enough data Digital Audio Advertising[Hide 14 FeaturesShow 14 Features](javascript:void(0);) 8.8 21 Not enough data Platform Basics Cross-Device Advertising 9.0(won by default) 20 Not enough data Audio Ad Formats 8.8(won by default) 20 Not enough data Programmatic Audio 8.9(won by default) 21 Not enough data Audience Targeting 8.8(won by default) 20 Not enough data Platform Reporting Performance Monitoring 8.7(won by default) 21 Not enough data Reporting Dashboards 8.3(won by default) 21 Not enough data Dashboard Exports Feature Not Available Not enough data Music Genre Reporting Feature Not Available Not enough data Agentic AI - Digital Audio Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Connected TV (CTV) Advertising Platforms[Hide 12 FeaturesShow 12 Features](javascript:void(0);) Not enough data 8.4 19 Platform - Connected TV (CTV) Advertising Platforms Personalized Segmentation Not enough data 8.6(won by default) 18 Ad Serving Not enough data 8.6(won by default) 18 Streaming Capabilites Not enough data 8.2(won by default) 18 Performance Analytics Not enough data 8.2(won by default) 19 Campaign Management - Connected TV (CTV) Advertising Platforms Creative Assets Not enough data 8.4(won by default) 19 Campaign Dashboard Not enough data 8.3(won by default) 18 Agentic AI - Connected TV (CTV) Advertising Platforms Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Show 2 feature categories with incomplete data Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Cross-Channel Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Native Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Native Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis")](https://www.g2.com/products/basis/reviews) Basis Small-Business(50 or fewer emp.) 63.1% Mid-Market(51-1000 emp.) 28.9% Enterprise(\> 1000 emp.) 8.0% [![Viant Technology](https://images.g2crowd.com/uploads/product/hd_favicon/c1e82c3278ac5ebd5df4eb5adaac4aa0/viant-technology-llc-viant-technology.svg "Viant Technology")](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) Viant Technology Small-Business(50 or fewer emp.) 39.0% Mid-Market(51-1000 emp.) 40.6% Enterprise(\> 1000 emp.) 20.3% Small-Business (50 or fewer emp.) 63.1% 39.0% Mid-Market (51-1000 emp.) 28.9% 40.6% Enterprise (\> 1000 emp.) 8.0% 20.3% Reviewers' Industry [![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis")](https://www.g2.com/products/basis/reviews) Basis Marketing and Advertising 60.8% Newspapers 4.2% Political Organization 3.4% Information Technology and Services 2.3% Online Media 2.3% Other 27.0% [![Viant Technology](https://images.g2crowd.com/uploads/product/hd_favicon/c1e82c3278ac5ebd5df4eb5adaac4aa0/viant-technology-llc-viant-technology.svg "Viant Technology")](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) Viant Technology Marketing and Advertising 61.6% Online Media 4.3% Consumer Goods 3.0% Health, Wellness and Fitness 2.6% Leisure, Travel & Tourism 2.6% Other 25.9% FAQs ## Basis vs Viant Technology FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Basis vs Viant Technology? Basis stands out for its higher G2 rating and stronger support scores, while Viant Technology is noted for its robust customer support and ease of use in recent reviews. | [Basis](https://www.g2.com/products/basis/reviews) | [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) | | --- | --- | | 4.5/5 (287 reviews) | 4.2/5 (311 reviews) | | Small-Business | Mid-Market | | 8.1 | 8.0 | | 9.5 | 9.0 | | Ease of Use | Customer Support | ### How do the pricing models of Basis and Viant Technology compare? Basis is rated higher for value by reviewers, with a stronger satisfaction score on price and cost-related dimensions. - **Basis:** Reviewers highlight Basis for offering advanced features and flexibility without high minimums, making it accessible for businesses of all sizes. - **Viant Technology:** Reviewers note Viant Technology provides reasonable costs and strong performance, especially in attribution and campaign ROI. ### What are the best alternatives to Basis and Viant Technology? The top three alternatives to Basis and Viant Technology are The Trade Desk, StackAdapt, and AdRoll. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Basis](https://www.g2.com/products/basis/reviews) | 4.5/5 (287 reviews) | Small-Business | Reviewers highlight accessibility for all business sizes | Ease of Use | | [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) | 4.2/5 (311 reviews) | Mid-Market | Reviewers note reasonable costs and strong attribution | Customer Support | | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5 (184 reviews) | Mid-Market | — | Omnichannel capabilities | | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5 (898 reviews) | Small-Business | — | Ease of Use | | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787 reviews) | Small-Business | — | Retargeting features | ### Which Demand Side Platform (DSP) features should I prioritize when comparing Basis and Viant Technology? Buyers comparing Basis and Viant Technology should prioritize targeting capabilities, reporting and analytics, ease of use, customer support, and campaign management features. - **Targeting:** Basis and Viant Technology both receive frequent positive mentions for targeting, with Viant Technology highlighted for household-level and people-based targeting in recent reviews. - **Reporting and Analytics:** Basis is noted for robust reporting, while Viant Technology receives both praise and criticism for reporting, with 5 all-time mentions of reporting limitations. - **Ease of Use:** Basis scores 8.3 and Viant Technology 8.0 on Ease of Use; Viant Technology has 17 all-time mentions for ease of use. - **Customer Support:** Basis scores 9.5 and Viant Technology 9.0 on Quality of Support; Viant Technology has 17 all-time mentions for customer support. - **Campaign Management:** Viant Technology has 9 all-time mentions for campaign management features. ### What are the pros and cons of Basis vs Viant Technology? Basis is strongest in ease of use and support, while Viant Technology excels in customer support and campaign management. - **Basis strengths:** Ease of use (2 all-time mentions), broad feature range (2), strong insights (2), automation, and responsive customer support. - **Basis trade-offs:** Complex user interface (2 all-time mentions), complexity in management and reporting, and some reviewers note a learning curve. - **Viant Technology strengths:** Customer support (17 all-time mentions), ease of use (17), easy setup (10), campaign management (9), and intuitive navigation (7). - **Viant Technology trade-offs:** Reporting limitations (5 all-time mentions), complex interface for new users, and a steeper learning curve for advanced features. ### Is Basis or Viant Technology better for small businesses? Basis is the better fit for small businesses, with a larger share of small-business reviewers and strong sentiment on accessibility. - **Basis:** Largest segment is Small-Business; reviewers highlight no minimum spend and accessibility for small business clients. - **Viant Technology:** Largest segment is Mid-Market; reviewers note ease of use but focus more on mid-market and agency use cases. ### Which Demand Side Platform (DSP) platform has better integrations? Reviewers rate Basis and Viant Technology at parity for integrations, with both products cited for integration capabilities in recent reviews. - **Basis:** Reviewers mention native integrations and API connectivity, making it easy to connect with other platforms. - **Viant Technology:** Reviewers highlight integrations with first-party data and measurement partners, as well as API access for campaign management. ### How do Basis and Viant Technology compare on customer support? Basis and Viant Technology are rated at near-parity on Quality of Support, with Basis at 9.5 and Viant Technology at 9.0. - **Basis:** Reviewers consistently praise the support team for responsiveness, proactive updates, and educational assistance. - **Viant Technology:** Reviewers highlight knowledgeable, responsive, and helpful support, with 17 all-time mentions for customer support. ### Which is easier to implement, Basis or Viant Technology? Basis and Viant Technology score within a tenth of a point on Ease of Setup, with Basis at 8.1 and Viant Technology at 8.0, indicating near-parity in implementation experience. - **Basis:** Reviewers describe the onboarding process as easy, with dedicated support and training resources. - **Viant Technology:** Reviewers note the platform is easy to implement, with intuitive workflows and helpful support, though some mention a learning curve for advanced features. ### Which product has better Targeting? Targeting is a standout feature for both Basis and Viant Technology, with both products receiving strong reviewer sentiment for their targeting capabilities. - **Basis:** Reviewers highlight advanced targeting options and flexibility, with frequent positive mentions in recent reviews. - **Viant Technology:** Reviewers cite precise audience targeting, household-level and people-based targeting, and strong attribution, with targeting mentioned as a key benefit in recent reviews. Alternatives **Basis Alternatives** ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") [ StackAdapt ](/products/stackadapt/reviews) ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk") [ The Trade Desk ](/products/the-trade-desk/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) **Viant Technology Alternatives** ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk") [ The Trade Desk ](/products/the-trade-desk/reviews) ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") [ StackAdapt ](/products/stackadapt/reviews) ![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform") [ Google Marketing Platform ](/products/google-marketing-platform/reviews) ![Simpli.fi](https://images.g2crowd.com/uploads/product/hd_favicon/c00383bfd1129146460427a36cb96210/simpli-fi.svg "Simpli.fi") [ Simpli.fi ](/products/simpli-fi/reviews)