# Top 10 Viant Technology Alternatives & Competitors **Average Rating:** 4.2/5 **Total Number of Reviews:** 311 Explore the best alternatives to Viant Technology for users who need new software features or want to try different solutions. Demand Side Platform (DSP) is a widely used technology, and many people are seeking innovative, popular software solutions with api / integrations, machine learning optimization, and in-app ads. Other important factors to consider when researching alternatives to Viant Technology include user interface and campaigns. The best overall Viant Technology alternative is The Trade Desk. Other similar apps like Viant Technology are StackAdapt, Basis, Google Marketing Platform, and Simpli.fi. Viant Technology alternatives can be found in [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) but may also be in [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) or [Account Data Management Software](https://www.g2.com/categories/account-data-management). ## Best Paid & Free Alternatives to Viant Technology - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [Basis](https://www.g2.com/products/basis/reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) ## Top 10 Alternatives to Viant Technology Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Viant Technology stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Health, Wellness and Fitness, and Food & Beverages, and find the best product for your business. ### 1. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) By The Trade Desk **Average Rating:** 4.4/5 **Total Reviews:** 188 The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. Reviewers say compared to Viant Technology, The Trade Desk is: - More expensive - Better at meeting requirements - Easier to set up Categories in common with Viant Technology: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising) **Compare:** [Viant Technology vs The Trade Desk](https://www.g2.com/compare/the-trade-desk-vs-viant-technology-llc-viant-technology) **Compare The Trade Desk with other alternatives:** - [The Trade Desk vs StackAdapt](https://www.g2.com/compare/stackadapt-vs-the-trade-desk) - [The Trade Desk vs Basis](https://www.g2.com/compare/basis-vs-the-trade-desk) - [The Trade Desk vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-the-trade-desk) - [The Trade Desk vs Simpli.fi](https://www.g2.com/compare/simpli-fi-vs-the-trade-desk) - [The Trade Desk vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-the-trade-desk) - [The Trade Desk vs AdRoll](https://www.g2.com/compare/adroll-vs-the-trade-desk) - [The Trade Desk vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-the-trade-desk) - [The Trade Desk vs Prisma](https://www.g2.com/compare/prisma-mediaocean-vs-the-trade-desk) - [The Trade Desk vs Innovid](https://www.g2.com/compare/mediaocean-innovid-vs-the-trade-desk) ### 2. [StackAdapt](https://www.g2.com/products/stackadapt/reviews) By StackAdapt **Average Rating:** 4.7/5 **Total Reviews:** 871 With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns. Reviewers say compared to Viant Technology, StackAdapt is: - Better at meeting requirements - Easier to set up - More usable Categories in common with Viant Technology: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Display Advertising](https://www.g2.com/categories/display-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Native Advertising](https://www.g2.com/categories/native-advertising) **Compare:** [Viant Technology vs StackAdapt](https://www.g2.com/compare/stackadapt-vs-viant-technology-llc-viant-technology) **Compare StackAdapt with other alternatives:** - [StackAdapt vs The Trade Desk](https://www.g2.com/compare/stackadapt-vs-the-trade-desk) - [StackAdapt vs Basis](https://www.g2.com/compare/basis-vs-stackadapt) - [StackAdapt vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-stackadapt) - [StackAdapt vs Simpli.fi](https://www.g2.com/compare/simpli-fi-vs-stackadapt) - [StackAdapt vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-stackadapt) - [StackAdapt vs AdRoll](https://www.g2.com/compare/adroll-vs-stackadapt) - [StackAdapt vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-stackadapt) - [StackAdapt vs Prisma](https://www.g2.com/compare/prisma-mediaocean-vs-stackadapt) - [StackAdapt vs Innovid](https://www.g2.com/compare/mediaocean-innovid-vs-stackadapt) ### 3. [Basis](https://www.g2.com/products/basis/reviews) By Basis Technologies **Average Rating:** 4.5/5 **Total Reviews:** 287 Basis is the platform advertisers need to run successful online advertising across every channel. Reviewers say compared to Viant Technology, Basis is: - Better at meeting requirements - Better at support - Easier to do business with Categories in common with Viant Technology: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising) **Compare:** [Viant Technology vs Basis](https://www.g2.com/compare/basis-vs-viant-technology-llc-viant-technology) **Compare Basis with other alternatives:** - [Basis vs The Trade Desk](https://www.g2.com/compare/basis-vs-the-trade-desk) - [Basis vs StackAdapt](https://www.g2.com/compare/basis-vs-stackadapt) - [Basis vs Google Marketing Platform](https://www.g2.com/compare/basis-vs-google-marketing-platform) - [Basis vs Simpli.fi](https://www.g2.com/compare/basis-vs-simpli-fi) - [Basis vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-basis) - [Basis vs AdRoll](https://www.g2.com/compare/adroll-vs-basis) - [Basis vs Demandbase One](https://www.g2.com/compare/basis-vs-demandbase-one) - [Basis vs Prisma](https://www.g2.com/compare/basis-vs-prisma-mediaocean) - [Basis vs Innovid](https://www.g2.com/compare/basis-vs-mediaocean-innovid) ### 4. [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) By Google **Average Rating:** 4.1/5 **Total Reviews:** 300 Google Marketing Platform is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. Reviewers say compared to Viant Technology, Google Marketing Platform is: - Better at meeting requirements Categories in common with Viant Technology: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising) **Compare:** [Viant Technology vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-viant-technology-llc-viant-technology) **Compare Google Marketing Platform with other alternatives:** - [Google Marketing Platform vs The Trade Desk](https://www.g2.com/compare/google-marketing-platform-vs-the-trade-desk) - [Google Marketing Platform vs StackAdapt](https://www.g2.com/compare/google-marketing-platform-vs-stackadapt) - [Google Marketing Platform vs Basis](https://www.g2.com/compare/basis-vs-google-marketing-platform) - [Google Marketing Platform vs Simpli.fi](https://www.g2.com/compare/google-marketing-platform-vs-simpli-fi) - [Google Marketing Platform vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-google-marketing-platform) - [Google Marketing Platform vs AdRoll](https://www.g2.com/compare/adroll-vs-google-marketing-platform) - [Google Marketing Platform vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-google-marketing-platform) - [Google Marketing Platform vs Prisma](https://www.g2.com/compare/google-marketing-platform-vs-prisma-mediaocean) - [Google Marketing Platform vs Innovid](https://www.g2.com/compare/google-marketing-platform-vs-mediaocean-innovid) ### 5. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) By Simpli.fi **Average Rating:** 4.5/5 **Total Reviews:** 154 Simpli.fi offers an omnichannel programmatic solution including mobile, video, display, native, OTT/CTV, and social to help streamline your programmatic advertising. Reviewers say compared to Viant Technology, Simpli.fi is: - More usable - Easier to set up - Easier to admin Categories in common with Viant Technology: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising) **Compare:** [Viant Technology vs Simpli.fi](https://www.g2.com/compare/simpli-fi-vs-viant-technology-llc-viant-technology) **Compare Simpli.fi with other alternatives:** - [Simpli.fi vs The Trade Desk](https://www.g2.com/compare/simpli-fi-vs-the-trade-desk) - [Simpli.fi vs StackAdapt](https://www.g2.com/compare/simpli-fi-vs-stackadapt) - [Simpli.fi vs Basis](https://www.g2.com/compare/basis-vs-simpli-fi) - [Simpli.fi vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-simpli-fi) - [Simpli.fi vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-simpli-fi) - [Simpli.fi vs AdRoll](https://www.g2.com/compare/adroll-vs-simpli-fi) - [Simpli.fi vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-simpli-fi) - [Simpli.fi vs Prisma](https://www.g2.com/compare/prisma-mediaocean-vs-simpli-fi) - [Simpli.fi vs Innovid](https://www.g2.com/compare/mediaocean-innovid-vs-simpli-fi) ### 6. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) By NextRoll **Average Rating:** 4.3/5 **Total Reviews:** 649 AdRoll ABM (Formerly RollWorks) seamlessly combines precise B2B audience segmentation and targeting solutions with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet easy-to-use, platform for B2B marketers to unlock precision to drive pipeline and revenue. Reviewers say compared to Viant Technology, AdRoll ABM (Formerly RollWorks) is: - Slower to reach roi - More usable - Easier to admin Categories in common with Viant Technology: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Display Advertising](https://www.g2.com/categories/display-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Native Advertising](https://www.g2.com/categories/native-advertising) **Compare:** [Viant Technology vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-viant-technology-llc-viant-technology) **Compare AdRoll ABM (Formerly RollWorks) with other alternatives:** - [AdRoll ABM (Formerly RollWorks) vs The Trade Desk](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-the-trade-desk) - [AdRoll ABM (Formerly RollWorks) vs StackAdapt](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-stackadapt) - [AdRoll ABM (Formerly RollWorks) vs Basis](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-basis) - [AdRoll ABM (Formerly RollWorks) vs Google Marketing Platform](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-google-marketing-platform) - [AdRoll ABM (Formerly RollWorks) vs Simpli.fi](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-simpli-fi) - [AdRoll ABM (Formerly RollWorks) vs AdRoll](https://www.g2.com/compare/adroll-vs-adroll-abm-formerly-rollworks) - [AdRoll ABM (Formerly RollWorks) vs Demandbase One](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-demandbase-one) - [AdRoll ABM (Formerly RollWorks) vs Prisma](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-prisma-mediaocean) - [AdRoll ABM (Formerly RollWorks) vs Innovid](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-mediaocean-innovid) ### 7. [AdRoll](https://www.g2.com/products/adroll/reviews) By NextRoll **Average Rating:** 4.1/5 **Total Reviews:** 776 Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually. Reviewers say compared to Viant Technology, AdRoll is: - More usable - Easier to set up - Better at meeting requirements Categories in common with Viant Technology: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising) **Compare:** [Viant Technology vs AdRoll](https://www.g2.com/compare/adroll-vs-viant-technology-llc-viant-technology) **Compare AdRoll with other alternatives:** - [AdRoll vs The Trade Desk](https://www.g2.com/compare/adroll-vs-the-trade-desk) - [AdRoll vs StackAdapt](https://www.g2.com/compare/adroll-vs-stackadapt) - [AdRoll vs Basis](https://www.g2.com/compare/adroll-vs-basis) - [AdRoll vs Google Marketing Platform](https://www.g2.com/compare/adroll-vs-google-marketing-platform) - [AdRoll vs Simpli.fi](https://www.g2.com/compare/adroll-vs-simpli-fi) - [AdRoll vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-vs-adroll-abm-formerly-rollworks) - [AdRoll vs Demandbase One](https://www.g2.com/compare/adroll-vs-demandbase-one) - [AdRoll vs Prisma](https://www.g2.com/compare/adroll-vs-prisma-mediaocean) - [AdRoll vs Innovid](https://www.g2.com/compare/adroll-vs-mediaocean-innovid) ### 8. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) By Demandbase **Average Rating:** 4.4/5 **Total Reviews:** 1,989 The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view of the account, making it easy for revenue teams to stay coordinated across the entire buying journey, from prospect to customer. Reviewers say compared to Viant Technology, Demandbase One is: - Slower to reach roi - More usable - Better at meeting requirements Categories in common with Viant Technology: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Display Advertising](https://www.g2.com/categories/display-advertising) **Compare:** [Viant Technology vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-viant-technology-llc-viant-technology) **Compare Demandbase One with other alternatives:** - [Demandbase One vs The Trade Desk](https://www.g2.com/compare/demandbase-one-vs-the-trade-desk) - [Demandbase One vs StackAdapt](https://www.g2.com/compare/demandbase-one-vs-stackadapt) - [Demandbase One vs Basis](https://www.g2.com/compare/basis-vs-demandbase-one) - [Demandbase One vs Google Marketing Platform](https://www.g2.com/compare/demandbase-one-vs-google-marketing-platform) - [Demandbase One vs Simpli.fi](https://www.g2.com/compare/demandbase-one-vs-simpli-fi) - [Demandbase One vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-demandbase-one) - [Demandbase One vs AdRoll](https://www.g2.com/compare/adroll-vs-demandbase-one) - [Demandbase One vs Prisma](https://www.g2.com/compare/demandbase-one-vs-prisma-mediaocean) - [Demandbase One vs Innovid](https://www.g2.com/compare/demandbase-one-vs-mediaocean-innovid) ### 9. [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) By Mediaocean **Average Rating:** 4.0/5 **Total Reviews:** 437 Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ <https:></https:> for more information. Reviewers say compared to Viant Technology, Prisma is: - More expensive - Better at meeting requirements Categories in common with Viant Technology: [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising) **Compare:** [Viant Technology vs Prisma](https://www.g2.com/compare/prisma-mediaocean-vs-viant-technology-llc-viant-technology) **Compare Prisma with other alternatives:** - [Prisma vs The Trade Desk](https://www.g2.com/compare/prisma-mediaocean-vs-the-trade-desk) - [Prisma vs StackAdapt](https://www.g2.com/compare/prisma-mediaocean-vs-stackadapt) - [Prisma vs Basis](https://www.g2.com/compare/basis-vs-prisma-mediaocean) - [Prisma vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-prisma-mediaocean) - [Prisma vs Simpli.fi](https://www.g2.com/compare/prisma-mediaocean-vs-simpli-fi) - [Prisma vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-prisma-mediaocean) - [Prisma vs AdRoll](https://www.g2.com/compare/adroll-vs-prisma-mediaocean) - [Prisma vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-prisma-mediaocean) - [Prisma vs Innovid](https://www.g2.com/compare/mediaocean-innovid-vs-prisma-mediaocean) ### 10. [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) By Mediaocean **Average Rating:** 4.1/5 **Total Reviews:** 375 Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into the industry’s core ad infrastructure for omnichannel planning, buying, and billing. Visit www.innovid.com to learn more. Reviewers say compared to Viant Technology, Innovid is: - Better at meeting requirements - More expensive Categories in common with Viant Technology: [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising) **Compare:** [Viant Technology vs Innovid](https://www.g2.com/compare/mediaocean-innovid-vs-viant-technology-llc-viant-technology) **Compare Innovid with other alternatives:** - [Innovid vs The Trade Desk](https://www.g2.com/compare/mediaocean-innovid-vs-the-trade-desk) - [Innovid vs StackAdapt](https://www.g2.com/compare/mediaocean-innovid-vs-stackadapt) - [Innovid vs Basis](https://www.g2.com/compare/basis-vs-mediaocean-innovid) - [Innovid vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-mediaocean-innovid) - [Innovid vs Simpli.fi](https://www.g2.com/compare/mediaocean-innovid-vs-simpli-fi) - [Innovid vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-mediaocean-innovid) - [Innovid vs AdRoll](https://www.g2.com/compare/adroll-vs-mediaocean-innovid) - [Innovid vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-mediaocean-innovid) - [Innovid vs Prisma](https://www.g2.com/compare/mediaocean-innovid-vs-prisma-mediaocean) --- ## Viant Technology Alternatives FAQs ### What are the best alternatives to Viant Technology? The best alternatives to Viant Technology include [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) (4.4/5 stars, 173 reviews), [StackAdapt](https://www.g2.com/products/stackadapt/reviews) (4.7/5 stars, 870 reviews), and [Basis](https://www.g2.com/products/basis/reviews) (4.5/5 stars, 287 reviews). These platforms offer superior ease of administration, better support, more advanced targeting, and more comprehensive reporting capabilities. Other notable alternatives are [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) and [AdRoll ABM](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews), which provide strong omnichannel capabilities and AI-powered targeting. ### What features do alternatives offer that Viant Technology does not? Viant Technology lacks bulk editing or bulk upload capabilities for creative flights and mass campaign updates, has limited reporting customization and granularity, and offers less robust audience building tools compared to alternatives. It also has limited international reach and fewer advanced AI-driven optimization and forecasting tools. ### Which Demand Side Platform (DSP) tools do reviewers recommend instead of Viant Technology? Reviewers recommend [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) for its powerful AI-driven optimization, extensive global inventory access, and transparent reporting. [StackAdapt](https://www.g2.com/products/stackadapt/reviews) is praised for its intuitive interface, excellent customer support, and advanced contextual and intent-based targeting. [Basis](https://www.g2.com/products/basis/reviews) is favored for its workflow automation, robust integrations, and outstanding customer service. For B2B-focused DSP needs, [AdRoll ABM](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) is recommended for its precise account-based targeting and seamless CRM integrations. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) is highlighted for its hyperlocal targeting, geofencing, and responsive support team. ### How does Viant Technology compare to The Trade Desk? According to G2 data, [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) holds an average rating of 4.2/5 across 310 reviews, while [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) has a slightly higher average rating of 4.4/5 from 173 reviews. In dimension scores, The Trade Desk leads Viant Technology by 0.4 points in Better at Meeting Requirements (8.6 vs 8.2), 0.1 points in More Usable (8.1 vs 8.0), 0.2 points in Easier to Set Up (8.2 vs 8.0), 0.2 points in Easier to Admin (8.3 vs 8.1), and 0.2 points in Easier to Do Business With (8.8 vs 9.0 for Viant, so Viant leads here by 0.2). Viant Technology scores higher by 0.2 points in Better at Support (9.0 vs 8.8). Users praise Viant for its ease of use (17 mentions), customer support (17 mentions), and intuitive setup, while The Trade Desk is noted for its extensive features (31 mentions), audience targeting (25 mentions), and campaign management (21 mentions). Both platforms have reported learning curves and complexity issues, but The Trade Desk is recognized for more advanced targeting and omnichannel capabilities, including strong CTV inventory access and AI-driven optimizations. Viant Technology is favored for its customer support responsiveness and ease of campaign setup. Reporting is a common challenge for both, with users noting slow or complex reporting processes. Overall, The Trade Desk offers more advanced features and broader targeting options, while Viant Technology excels in support and usability for campaign management. ### Why do users choose The Trade Desk over Viant Technology? Users choose [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) over Viant Technology primarily for its advanced audience targeting capabilities, extensive omnichannel reach including premium connected TV inventory, and powerful AI-driven optimization tools such as the Kokai platform. With 31 mentions highlighting features and 25 mentions on audience targeting, The Trade Desk provides granular control over programmatic advertising across multiple channels, enabling advertisers to optimize campaigns in real time with detailed reporting and transparency. Its platform-agnostic integration allows seamless use of first-party and third-party data, facilitating complex audience segmentation and cross-channel activation. Users also value The Trade Desk's continuous platform updates and strong customer support, which, despite a steep learning curve, help maximize campaign performance. The Trade Desk's ability to centralize campaign management across display, video, audio, and CTV reduces fragmentation and improves efficiency, making it a preferred choice for agencies and advertisers seeking comprehensive programmatic solutions. While the platform has higher costs and minimum spend requirements, users accept these trade-offs for the superior targeting precision, control, and performance results that The Trade Desk delivers according to G2 data. ## Explore Articles - [Best compensation software for managing employee benefits](https://www.g2.com/discussions/best-compensation-software-for-managing-employee-benefits) - [Best desktop solutions for managing sales performance](https://www.g2.com/discussions/best-desktop-solutions-for-managing-sales-performance) - [Leading voice recognition app for remote teams in tech](https://www.g2.com/discussions/leading-voice-recognition-app-for-remote-teams-in-tech) - [Leading account-based orchestration services for large enterprises](https://www.g2.com/discussions/leading-account-based-orchestration-services-for-large-enterprises) - [Top-rated tools for scenario planning and analysis](https://www.g2.com/discussions/top-rated-tools-for-scenario-planning-and-analysis) - [Top platforms for measuring training program effectiveness](https://www.g2.com/discussions/top-platforms-for-measuring-training-program-effectiveness) ## Spotlight Categories - [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) - [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure) - [Project Management Software](https://www.g2.com/categories/project-management)