Compare Basis and Marin Software 
Featured Products
At a Glance
Market Segments
Small-Business (63.1% of reviews)
Mid-Market (51.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Basis
Star Rating
(287)4.5 out of 5
Market Segments
Small-Business (63.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisMarin Software
Star Rating
(453)3.8 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Marin SoftwareBasis vs Marin Software
When assessing the two solutions, reviewers found Basis easier to use, set up, and administer. Reviewers also preferred doing business with Basis overall.
- Reviewers felt that Basis meets the needs of their business better than Marin Software.
- When comparing quality of ongoing product support, reviewers felt that Basis is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Basis over Marin Software.
Pricing
Entry-Level Pricing
Basis
No pricing availableMarin Software
No pricing availableFree Trial
Basis
No trial information availableMarin Software
No trial information availableRatings
Meets Requirements
8.7
239
7.6
419
Ease of Use
8.3
242
7.6
419
Ease of Setup
8.1
157
7.1
246
Ease of Admin
8.2
148
7.8
251
Quality of Support
9.5
238
7.7
412
Has the product been a good partner in doing business?
9.4
151
8.0
250
Product Direction (% positive)
9.2
240
6.9
415
Features by Category
Channel Functionality
9.0
80
7.3
91
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.0
169
8.3
190
|
Verified
8.3
167
8.6
187
|
Verified
7.9
147
7.6
177
|
Verified
8.1
163
7.8
166
|
Verified
8.1
155
8.5
183
|
Verified
Feature Not Available
8.4
170
|
Verified
7.9
95
8.8
184
|
Verified
8.0
114
8.3
190
|
Verified
8.1
142
8.0
166
|
Verified
7.6
144
8.3
137
|
Verified
7.4
89
8.8
82
|
Verified
7.7
47
8.3
68
|
Verified
7.7
52
Targeting
8.9
193
|
Verified
8.0
135
8.9
182
|
Verified
7.9
121
8.7
187
|
Verified
7.6
136
8.4
181
|
Verified
7.6
113
Platform
7.2
122
|
Verified
7.9
131
7.0
171
|
Verified
8.4
152
8.6
112
|
Verified
8.6
154
8.6
188
|
Verified
8.1
155
8.5
142
|
Verified
8.4
136
8.2
38
7.9
143
8.2
140
|
Verified
8.2
140
8.5
105
|
Verified
8.2
112
7.4
154
|
Verified
8.1
145
Campaign Management & Optimization
Not enough data
8.2
326
Not enough data
8.0
321
Not enough data
7.3
310
Not enough data
7.6
253
Not enough data
6.8
207
Not enough data
7.8
293
Not enough data
7.3
272
Not enough data
6.0
179
Not enough data
6.3
291
Not enough data
7.3
173
Not enough data
7.7
304
Analytics & Administration
Not enough data
7.9
311
Not enough data
7.5
261
Not enough data
8.2
326
Platform
Not enough data
7.6
235
Not enough data
7.6
302
Not enough data
7.6
299
Not enough data
8.3
308
Not enough data
7.5
329
Not enough data
8.1
283
Not enough data
7.7
283
Not enough data
7.9
214
Platform Interoperability
Feature Not Available
Not enough data
Mobile Functionality
9.0
66
7.5
87
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.0
169
8.3
190
|
Verified
8.3
167
8.6
187
|
Verified
7.9
147
7.6
177
|
Verified
8.1
163
7.8
166
|
Verified
8.1
155
8.5
183
|
Verified
Feature Not Available
8.4
170
|
Verified
7.9
95
8.8
184
|
Verified
8.0
114
8.3
190
|
Verified
8.1
142
8.0
166
|
Verified
7.6
144
8.3
137
|
Verified
7.4
89
8.8
82
|
Verified
7.7
47
8.3
68
|
Verified
7.7
52
Targeting
8.9
193
|
Verified
8.0
135
8.9
182
|
Verified
7.9
121
8.7
187
|
Verified
7.6
136
8.4
181
|
Verified
7.6
113
Mobile
8.9
62
8.0
91
8.8
82
|
Verified
7.7
47
8.3
68
|
Verified
7.7
52
Platform
7.2
122
|
Verified
7.9
131
7.0
171
|
Verified
8.4
152
8.6
112
|
Verified
8.6
154
8.6
188
|
Verified
8.1
155
8.5
142
|
Verified
8.4
136
8.2
38
7.9
143
8.2
140
|
Verified
8.2
140
8.5
105
|
Verified
8.2
112
7.4
154
|
Verified
8.1
145
Platform Interoperability
Feature Not Available
Not enough data
Video Functionality
8.7
65
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.0
169
8.3
190
|
Verified
8.3
167
8.6
187
|
Verified
7.9
147
7.6
177
|
Verified
8.1
163
7.8
166
|
Verified
8.1
155
8.5
183
|
Verified
Feature Not Available
8.4
170
|
Verified
7.9
95
8.8
184
|
Verified
8.0
114
8.3
190
|
Verified
8.1
142
8.0
166
|
Verified
7.6
144
8.3
137
|
Verified
7.4
89
8.8
82
|
Verified
7.7
47
8.3
68
|
Verified
7.7
52
Targeting
8.9
193
|
Verified
8.0
135
8.9
182
|
Verified
7.9
121
8.7
187
|
Verified
7.6
136
8.4
181
|
Verified
7.6
113
Platform
7.2
122
|
Verified
7.9
131
7.0
171
|
Verified
8.4
152
8.6
112
|
Verified
8.6
154
8.6
188
|
Verified
8.1
155
8.5
142
|
Verified
8.4
136
8.2
38
7.9
143
8.2
140
|
Verified
8.2
140
8.5
105
|
Verified
8.2
112
7.4
154
|
Verified
8.1
145
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
7.0(won by default)
68
Campaign Management
8.1(won by 0.1)
192
|
Verified
8.0
169
8.3(tied score)
190
|
Verified
8.3(tied score)
167
8.6(won by 0.7)
187
|
Verified
7.9
147
7.6
177
|
Verified
8.1(won by 0.5)
163
7.8
166
|
Verified
8.1(won by 0.3)
155
8.5(won by default)
183
|
Verified
Feature Not Available
8.4(won by 0.5)
170
|
Verified
7.9
95
8.8(won by 0.8)
184
|
Verified
8.0
114
8.3(won by 0.2)
190
|
Verified
8.1
142
8.0(won by 0.4)
166
|
Verified
7.6
144
8.3(won by 0.9)
137
|
Verified
7.4
89
8.8(won by 1.1)
82
|
Verified
7.7
47
8.3(won by 0.6)
68
|
Verified
7.7
52
Targeting
8.9(won by 0.9)
193
|
Verified
8.0
135
8.9(won by 1.0)
182
|
Verified
7.9
121
8.7(won by 1.1)
187
|
Verified
7.6
136
8.4(won by 0.8)
181
|
Verified
7.6
113
Platform
7.2
122
|
Verified
7.9(won by 0.7)
131
7.0
171
|
Verified
8.4(won by 1.4)
152
8.6(tied score)
112
|
Verified
8.6(tied score)
154
8.6(won by 0.5)
188
|
Verified
8.1
155
8.5(won by 0.1)
142
|
Verified
8.4
136
8.2(won by 0.3)
38
7.9
143
8.2(tied score)
140
|
Verified
8.2(tied score)
140
8.5(won by 0.3)
105
|
Verified
8.2
112
7.4
154
|
Verified
8.1(won by 0.7)
145
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.6
29
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.0
169
8.3
190
|
Verified
8.3
167
8.6
187
|
Verified
7.9
147
7.6
177
|
Verified
8.1
163
7.8
166
|
Verified
8.1
155
8.5
183
|
Verified
Feature Not Available
8.4
170
|
Verified
7.9
95
8.8
184
|
Verified
8.0
114
8.3
190
|
Verified
8.1
142
8.0
166
|
Verified
7.6
144
8.3
137
|
Verified
7.4
89
8.8
82
|
Verified
7.7
47
8.3
68
|
Verified
7.7
52
Targeting
8.9
193
|
Verified
8.0
135
8.9
182
|
Verified
7.9
121
8.7
187
|
Verified
7.6
136
8.4
181
|
Verified
7.6
113
Demand Side Platforms
7.8
135
|
Verified
Not enough data
7.0
156
|
Verified
Not enough data
8.6
159
|
Verified
Not enough data
Platform
7.2
122
|
Verified
7.9
131
7.0
171
|
Verified
8.4
152
8.6
112
|
Verified
8.6
154
8.6
188
|
Verified
8.1
155
8.5
142
|
Verified
8.4
136
8.2
38
7.9
143
8.2
140
|
Verified
8.2
140
8.5
105
|
Verified
8.2
112
7.4
154
|
Verified
8.1
145
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and Marin Software are categorized as Cross-Channel Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Basis is categorized as Native Advertising, Demand Side Platform (DSP), Video Advertising, and Digital Audio Advertising
Marin Software is categorized as Retail Media Advertising Platforms, Social Media Advertising, and Paid Search Advertising
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Marin Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.8%
Newspapers
4.2%
Political Organization
3.4%
Information Technology and Services
2.3%
Online Media
2.3%
Other
27.0%
Marketing and Advertising
51.0%
Internet
7.3%
Retail
7.0%
Financial Services
4.8%
Information Technology and Services
2.5%
Other
27.4%
Alternatives
Discussions
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
Basis has no more discussions with answers
Marin Software has no discussions with answers
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