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Compare AppsFlyer and Moz Pro 
Featured Products
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Small-Business (58.1% of reviews)
Entry-Level Pricing
No pricing available
$49.00 1 User Per Month
AppsFlyer
Star Rating
(688)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerMoz Pro
Star Rating
(606)4.3 out of 5
Market Segments
Small-Business (58.1% of reviews)
Pros & Cons
Entry-Level Pricing
$49.00 1 User Per Month
Browse all 5 pricing plansAppsFlyer vs Moz Pro
When assessing the two solutions, reviewers found Moz Pro easier to use, set up, and administer. Reviewers also preferred doing business with Moz Pro overall.
- Reviewers felt that AppsFlyer meets the needs of their business better than Moz Pro.
- When comparing quality of ongoing product support, reviewers felt that AppsFlyer is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of AppsFlyer over Moz Pro.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableMoz Pro
Starter
$49.00
1 User Per Month
$39/mo when you pay yearly. For small businesses or startups with only one website.
- User seats - 1
- MozBar Premium
- 24/7 Support
Free Trial
AppsFlyer
Free Trial is available
Moz Pro
Free Trial is available
Ratings
Meets Requirements
8.7
443
8.4
527
Ease of Use
8.4
587
8.6
530
Ease of Setup
8.0
348
8.8
323
Ease of Admin
8.4
190
8.9
248
Quality of Support
8.6
420
8.5
430
Has the product been a good partner in doing business?
8.7
188
8.9
238
Product Direction (% positive)
9.3
436
8.3
521
Features by Category
User Identification
Feature Not Available
Not enough data
8.2
266
Not enough data
8.2
255
Not enough data
Tracking & Reporting
8.7
290
Not enough data
8.4
280
Not enough data
8.9
295
Not enough data
8.4
297
Not enough data
8.3
269
Not enough data
8.2
268
Not enough data
Metrics
8.6
232
Not enough data
8.4
221
Not enough data
8.5
228
Not enough data
8.4
219
Not enough data
8.8
242
Not enough data
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Not enough data
Threat Detection
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Not enough data
Blocking
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.6
179
Not enough data
8.4
167
Not enough data
8.4
166
Not enough data
Platform Data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
180
Not enough data
8.4
193
Not enough data
8.5
184
Not enough data
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
SEO Auditing & Monitoring
Not enough data
8.1
246
Not enough data
8.4
232
Not enough data
Feature Not Available
Not enough data
8.1
232
Agentic AI - SEO Tools
Not enough data
5.6
28
Not enough data
5.7
27
Not enough data
5.8
28
Not enough data
6.3
29
Not enough data
6.1
28
Not enough data
5.8
28
Not enough data
5.8
28
SEO Content & Rankings
Not enough data
7.8
450
Not enough data
8.5
458
Not enough data
8.6
449
Not enough data
7.4
240
Not enough data
7.5
220
SEO Reporting
Not enough data
8.4
453
Not enough data
7.7
242
Not enough data
7.4
241
Not enough data
6.8
225
Generative AI
Not enough data
6.0
202
Not enough data
6.1
202
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
Analysis
9.0
211
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
178
Not enough data
Campaigns
Feature Not Available
Not enough data
7.7
117
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Not enough data
Engagement
7.8
112
Not enough data
Platform
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Not enough data
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Audience Targeting
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Analytics
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Agentic AI - Business Continuity Management
7.8
6
Not enough data
7.8
6
Not enough data
Metrics
8.6
232
Not enough data
8.4
221
Not enough data
8.5
228
Not enough data
8.4
219
Not enough data
8.8
242
Not enough data
Variation Testing
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.4
136
Not enough data
Feature Not Available
Not enough data
7.9
115
Not enough data
Reporting
8.3
165
Not enough data
8.5
190
Not enough data
Personalization
8.3
141
Not enough data
8.5
143
Not enough data
8.7
140
Not enough data
Administration
8.4
163
Not enough data
7.9
133
Not enough data
8.7
176
Not enough data
8.9
172
Not enough data
Categories
Categories
Shared Categories
AppsFlyer and Moz Pro share no categories
Unique Categories
AppsFlyer is categorized as Data Clean Room, Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile App Analytics, Mobile App Optimization, Mobile Marketing, and Smart Link
Moz Pro is categorized as SEO Tools
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moz Pro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.0%
Marketing and Advertising
15.7%
Retail
7.0%
Information Technology and Services
4.6%
Computer Games
4.2%
Other
52.3%
Marketing and Advertising
30.4%
Information Technology and Services
8.8%
Computer Software
8.0%
Internet
7.3%
Retail
2.9%
Other
42.5%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
How to get audit report of my website?
3 Comments
MP
You can do that with more affordable tools like https://seodity.com/seo-checkerRead more
What is Moz Pro used for?
2 Comments
SP
To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your...Read more
What is moz ranking?
2 Comments
SS
It's refers to how Moz tracks and measures a website’s position in search engine results for specific keywords. It shows where a site ranks over time, helps...Read more
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