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Compare AppsFlyer and MobileAction 
Featured Products
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Small-Business (47.3% of reviews)
Entry-Level Pricing
No pricing available
$69.00 Per Month
AppsFlyer
Star Rating
(685)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerMobileAction
Star Rating
(113)4.4 out of 5
Market Segments
Small-Business (47.3% of reviews)
Pros & Cons
Entry-Level Pricing
$69.00 Per Month
Browse all 10 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AppsFlyer excels in providing comprehensive analytics and a user-friendly interface, making it a preferred choice for those seeking detailed insights into their mobile app marketing efforts. Users appreciate its accurate and transparent attribution that fosters trust in campaign data.
- Users say that MobileAction stands out for its A/B testing feature, which simplifies the process of refining campaigns. This capability, along with effective keyword tracking, helps users gain a clearer understanding of their competitive positioning.
- According to verified reviews, AppsFlyer has a significantly higher overall satisfaction score, reflecting its strong market presence and user trust. Reviewers highlight its seamless integrations across multiple ad platforms, which provide unified insights for better decision-making.
- Reviewers mention that while MobileAction offers valuable insights and easy setup, it faces challenges in user segmentation and engagement metrics compared to AppsFlyer. Users have noted that AppsFlyer's features in these areas are more robust, enhancing overall user experience.
- G2 reviewers highlight the quality of support provided by MobileAction, which is frequently praised for its responsiveness and helpfulness. This aspect is crucial for users who rely on timely assistance to navigate the platform effectively.
- Users report that AppsFlyer's strong privacy-first approach and compliance with data standards are significant advantages, especially in today's data-sensitive environment. This commitment to user data protection is a key factor for many organizations when choosing a mobile analytics solution.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableMobileAction
ASO Basic
$69.00
Per Month
Perfect for individuals or small teams new to App Store optimization.
- 500 keywords
- 5 apps and 5 competitors per app
- 6-month long historical data
Free Trial
AppsFlyer
Free Trial is available
MobileAction
Free Trial is available
Ratings
Meets Requirements
8.7
441
8.4
96
Ease of Use
8.4
585
8.5
101
Ease of Setup
8.0
346
8.9
68
Ease of Admin
8.4
189
8.9
30
Quality of Support
8.6
418
9.0
91
Has the product been a good partner in doing business?
8.6
187
8.9
31
Product Direction (% positive)
9.3
434
9.3
94
Features by Category
Email Marketing
Not enough data
5.2
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
5.5
7
Online Marketing
Not enough data
5.2
7
Not enough data
5.2
7
Not enough data
8.1
7
Not enough data
6.1
6
Not enough data
8.1
7
Lead Management
Not enough data
6.0
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
5.6
6
Not enough data
5.6
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
5.8
6
Campaign Management
Not enough data
7.2
6
Not enough data
6.7
6
Not enough data
5.7
5
Not enough data
7.6
7
Social
Not enough data
6.0
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Reporting & Analytics
Not enough data
9.0
7
Not enough data
6.3
5
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
9.7
6
Platform
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.5
10
Not enough data
8.3
10
Not enough data
6.5
9
Not enough data
8.3
10
Not enough data
6.5
8
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
7.8
10
Not enough data
8.2
10
Not enough data
7.5
10
Campaign Management & Optimization
Not enough data
8.6
30
Not enough data
8.6
28
Not enough data
8.6
28
Not enough data
8.0
28
Not enough data
7.7
26
Not enough data
8.0
26
Not enough data
7.8
27
Not enough data
6.4
21
Not enough data
6.7
24
Not enough data
7.4
23
Not enough data
7.8
26
Analytics & Administration
Not enough data
8.5
26
Not enough data
7.5
26
Not enough data
7.8
27
Platform
Not enough data
7.8
20
Not enough data
8.6
22
Not enough data
8.2
22
Not enough data
8.5
22
Not enough data
8.8
22
Not enough data
8.1
21
Not enough data
7.8
21
Not enough data
8.2
20
User Identification
Feature Not Available
5.3
10
8.2
266
6.0
10
8.2
255
7.2
10
Tracking & Reporting
8.7
289
7.3
11
8.4
279
7.7
10
8.9
293
8.3
11
8.4
296
8.5
11
8.3
269
7.2
10
8.2
268
6.8
10
Metrics
8.6
231
6.9
13
8.4
220
6.2
13
8.5
227
6.7
12
8.4
218
7.7
11
8.8
241
8.0
11
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Feature Not Available
Not enough data
7.8
28
Not enough data
8.5
31
Not enough data
9.0
38
Not enough data
8.5
31
Not enough data
8.6
32
Not enough data
8.7
17
Reporting & Alerts
Not enough data
8.5
37
Not enough data
7.8
28
Not enough data
Feature Not Available
Not enough data
8.1
29
Competition Monitoring
Not enough data
7.9
29
Not enough data
8.4
30
Not enough data
6.9
23
Not enough data
8.9
29
Platform Additional Functionality
Not enough data
7.7
30
Not enough data
8.2
30
Not enough data
7.8
31
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Not enough data
Threat Detection
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Not enough data
Blocking
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.5
178
Not enough data
8.4
167
Not enough data
8.4
166
Not enough data
Platform Data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
179
Not enough data
8.4
193
Not enough data
8.5
184
Not enough data
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
7.9
7
Not enough data
Platform Basics
Not enough data
8.9
18
Not enough data
6.7
17
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
8.9
17
Not enough data
8.4
17
Not enough data
7.9
17
Platform Content
Not enough data
6.9
17
Platform Reporting
Not enough data
8.6
18
Not enough data
8.5
18
Platform Interoperability
Not enough data
8.3
6
Mobile Functionality
Not enough data
9.5
10
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
9.5
13
Not enough data
9.6
12
Not enough data
8.8
12
Not enough data
9.4
12
Not enough data
9.4
12
Not enough data
9.4
11
Not enough data
8.5
10
Not enough data
8.3
11
Not enough data
9.3
12
Not enough data
9.4
11
Not enough data
8.1
9
Not enough data
8.5
9
Not enough data
8.1
9
Targeting
Not enough data
8.8
11
Not enough data
8.2
10
Not enough data
9.1
9
Not enough data
7.0
9
Mobile
Not enough data
7.7
11
Not enough data
8.5
9
Not enough data
8.1
9
Platform
Not enough data
8.5
9
Not enough data
9.2
10
Not enough data
9.3
10
Not enough data
9.2
10
Not enough data
8.7
10
Not enough data
9.4
11
Not enough data
8.7
9
Not enough data
8.5
8
Not enough data
8.8
8
Data collection
Not enough data
7.4
13
Not enough data
7.9
13
Not enough data
7.5
12
Not enough data
7.1
12
Not enough data
7.5
12
Segment Trending
Not enough data
7.1
12
Not enough data
7.1
11
Not enough data
8.3
12
Not enough data
6.8
12
Analysis
Not enough data
8.5
12
Not enough data
9.2
13
Not enough data
8.7
13
Platform
Not enough data
8.9
12
Not enough data
8.9
12
Not enough data
9.5
13
Not enough data
8.9
12
Not enough data
9.0
12
Not enough data
8.9
12
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
8.5
12
Not enough data
7.9
12
Not enough data
7.7
11
Not enough data
7.9
12
Not enough data
7.0
11
Not enough data
7.4
11
Not enough data
7.7
10
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
8.6
11
Not enough data
8.5
11
Platform Basics
Not enough data
8.9
15
Not enough data
8.6
14
Not enough data
8.6
15
Platform Data
Not enough data
8.4
15
Not enough data
8.2
14
Not enough data
6.9
13
Not enough data
6.4
12
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
Analysis
9.0
210
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
178
Not enough data
Campaigns
Feature Not Available
Not enough data
7.7
116
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Not enough data
Engagement
7.8
112
Not enough data
Platform
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Not enough data
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
Marketing Operations
Not enough data
8.3
9
Not enough data
9.1
9
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
7.4
9
Campaign Activity
Not enough data
9.3
9
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
9.0
8
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Targeting
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Analytics
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Agentic AI - Business Continuity Management
7.8
6
Not enough data
7.8
6
Not enough data
Metrics
8.6
231
6.9
13
8.4
220
6.2
13
8.5
227
6.7
12
8.4
218
7.7
11
8.8
241
8.0
11
Variation Testing
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.3
135
Not enough data
Feature Not Available
Not enough data
7.9
115
Not enough data
Reporting
8.3
164
Not enough data
8.5
189
Not enough data
Personalization
8.3
141
Not enough data
8.5
142
Not enough data
8.7
140
Not enough data
Administration
8.4
163
Not enough data
7.9
133
Not enough data
8.7
175
Not enough data
8.9
172
Not enough data
Categories
Categories
Shared Categories
AppsFlyer and MobileAction are categorized as Mobile App Analytics
Unique Categories
AppsFlyer is categorized as Data Clean Room, Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile App Optimization, Mobile Marketing, and Smart Link
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MobileAction
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.1%
Marketing and Advertising
15.8%
Retail
7.1%
Information Technology and Services
4.7%
Computer Games
4.2%
Other
52.2%
Marketing and Advertising
33.0%
Computer Games
15.2%
Gambling & Casinos
8.9%
Financial Services
8.0%
Entertainment
6.3%
Other
28.6%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
What is Mobile Action used for?
1 Comment
Official Response from MobileAction
MobileAction is a leading user acquisition optimization and mobile app intelligence platform designed especially for app developers, marketers, and...Read more
What is SearchAds.com used for?
1 Comment
Official Response from SearchAds.com
Apple Search Ads spend is projected to reach almost $10 billion in 2024. With 650 million visitors weekly on the App Store and new privacy regulations making...Read more
MobileAction has no more discussions with answers
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