# AppsFlyer vs Google Analytics Comparison
---
## AI Generated Summary
- According to verified reviews, **Google Analytics** excels in providing a comprehensive view of website performance, with users praising its in-depth reporting tools that allow for tracking metrics like page views and session length. This level of detail helps users understand traffic sources and user behavior effectively.
- Users say that **AppsFlyer** stands out for its accurate attribution capabilities, acting as a single source of truth for marketing performance. Reviewers appreciate its integration with major ad platforms, which facilitates effective campaign tracking and optimization.
- G2 reviewers report that **Google Analytics** has a more refined user experience, particularly in managing dashboards. Users highlight features like audience segmentation, which allows for breaking down users by behavior and demographics, enhancing targeted marketing efforts.
- Reviewers mention that **AppsFlyer** offers an easy-to-use dashboard, making it accessible for users who may not be as tech-savvy. This simplicity is a significant advantage for teams looking to quickly analyze campaign performance without a steep learning curve.
- According to recent feedback, **Google Analytics** has a higher overall satisfaction score, reflecting its robust feature set and user-friendly design. Users appreciate the platform's ability to provide real-time insights, which are crucial for making timely marketing decisions.
- Users report that while **AppsFlyer** has strong support for attribution, it may not match the extensive capabilities of **Google Analytics** in terms of overall analytics depth. This can be a consideration for businesses that require a more comprehensive analysis of user interactions.



| | AppsFlyer | Google Analytics | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 717 | 6,823 | 
| **Largest Market Segment** | Mid-Market (43.9% of reviews) | Small-Business (59.9% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### AppsFlyer

Pros:
- Analytics (26 reviews)
- Features (26 reviews)

Cons:
- Expensive (16 reviews)
- Data Inaccuracy (14 reviews)

### Google Analytics

Pros:
- Insights (210 reviews)
- Analytics (168 reviews)

Cons:
- Learning Curve (106 reviews)
- Complexity (73 reviews)

---
## Ratings Comparison
| Rating | AppsFlyer | Google Analytics | 
|---|---|---|
  | **Meets Requirements** | 8.7 (458 reviews) | 9.0 (5664 reviews) | 
  | **Ease of Use** | 8.4 (603 reviews) | 7.8 (5702 reviews) | 
  | **Ease of Setup** | 8.0 (363 reviews) | 8.0 (2909 reviews) | 
  | **Ease of Admin** | 8.4 (191 reviews) | 8.3 (2630 reviews) | 
  | **Quality of Support** | 8.6 (435 reviews) | 7.5 (4720 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (189 reviews) | 8.3 (2408 reviews) | 
  | **Product Direction (% positive)** | 9.3 (451 reviews) | 8.5 (5523 reviews) | 

---
## Pricing

### AppsFlyer

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Google Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Google Analytics** | 8.4/10 | 4706 |

#### Metrics

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 9.0 (4097 reviews) | 
| **Engagement** | Not enough data | 8.8 (4047 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.7 (3958 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.6 (3634 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.4 (3411 reviews) | 
| **Retention** | Not enough data | 8.4 (3603 reviews) | 
| **Return** | Not enough data | 8.5 (3647 reviews) | 
| **Conversions** | Not enough data | 8.6 (3759 reviews) | 
| **Funnels** | Not enough data | 8.2 (3323 reviews) | 

#### Reporting

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | Feature Not Available | 
| **Trending** | Not enough data | 8.5 (3559 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.2 (3262 reviews) | 
| **Segmentation** | Not enough data | 8.4 (3521 reviews) | 
| **Mobile Reporting** | Not enough data | 8.5 (3435 reviews) | 
| **Unification Across Devices** | Not enough data | 8.3 (3112 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.5 (3714 reviews) | 

#### Other

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **User Data** | Not enough data | 8.5 (3723 reviews) | 
| **Site Search Reporting** | Not enough data | 8.5 (3496 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.3 (3285 reviews) | 
| **Campaign Tracking** | Not enough data | 8.7 (3499 reviews) | 
| **E-Commerce** | Not enough data | 8.5 (2704 reviews) | 
| **Promotional Messages** | Not enough data | 8.0 (2420 reviews) | 
| **Administration Alerts** | Not enough data | 8.2 (2799 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (83 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (88 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (89 reviews) | 
| **Decision Making** | Not enough data | 8.4 (94 reviews) | 

#### Administration

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.5 (2669 reviews) | 
| **QA Testing** | Not enough data | 8.2 (2333 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (3482 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.9 (3567 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Google Analytics** | N/A | N/A |

#### Content Creation

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.5/10 | 341 |
| **Google Analytics** | 8.8/10 | 1365 |

#### User Identification

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Demographics** | Feature Not Available | 8.9 (1176 reviews) | 
| **User Segmentation** | 8.2 (267 reviews) | 8.8 (1132 reviews) | 
| **Geolocation** | 8.2 (255 reviews) | 9.1 (1148 reviews) | 

#### Tracking & Reporting

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Custom Event Tracking** | 8.7 (295 reviews) | 8.6 (1017 reviews) | 
| **Real-Time Insights** | 8.4 (282 reviews) | 8.9 (1163 reviews) | 
| **Attribution** | 8.9 (307 reviews) | 8.5 (1067 reviews) | 
| **Dashboard** | 8.4 (307 reviews) | 8.9 (1177 reviews) | 
| **User Path Tracking** | 8.3 (270 reviews) | 8.7 (1121 reviews) | 
| **User Activity History** | 8.2 (268 reviews) | 8.6 (1094 reviews) | 

#### Metrics

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Engagement** | 8.6 (233 reviews) | 8.8 (234 reviews) | 
| **Exit Tracking** | 8.4 (222 reviews) | 8.7 (229 reviews) | 
| **Retention** | 8.5 (229 reviews) | 8.8 (223 reviews) | 
| **Return** | 8.4 (220 reviews) | 8.6 (233 reviews) | 
| **Conversions** | 8.8 (245 reviews) | 8.8 (236 reviews) | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Google Analytics** | N/A | N/A |

#### Authoring Tools

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Ad Templates** | Not enough data | Not enough data | 
| **HTML5 Authoring** | Not enough data | Not enough data | 
| **Automated Ad Creation** | Not enough data | Not enough data | 
| **Lanugage Translation** | Not enough data | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Dynamic Versioning** | Not enough data | Not enough data | 
| **A/B Testing ** | Not enough data | Not enough data | 

#### Publishing Tools

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | Not enough data | 
| **Demand Side Platform Integration** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.3/10 | 93 |
| **Google Analytics** | N/A | N/A |

#### Trading

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Keyword Tracking** | 8.2 (59 reviews) | Not enough data | 
| **Refund Management** | 7.9 (58 reviews) | Not enough data | 
| **Integrations** | 9.0 (74 reviews) | Not enough data | 

#### Threat Detection

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Account Alerts** | 8.6 (68 reviews) | Not enough data | 
| **Threat Detection** | 8.4 (67 reviews) | Not enough data | 
| **IP Address Monitoring** | 8.2 (61 reviews) | Not enough data | 
| **Rules** | 8.4 (66 reviews) | Not enough data | 

#### Blocking

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Manual IP Blocking** | 8.0 (58 reviews) | Not enough data | 
| **Automated IP Blocking** | 8.3 (62 reviews) | Not enough data | 
| **Cross-Campaign Blocking** | 8.1 (59 reviews) | Not enough data | 

#### Agentic AI - Click Fraud

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.3/10 | 241 |
| **Google Analytics** | N/A | N/A |

#### Platform Basics

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Attribution Windows** | 9.0 (209 reviews) | Not enough data | 
| **Retargeting Attribution** | 8.7 (195 reviews) | Not enough data | 
| **Validation Rules** | 8.5 (173 reviews) | Not enough data | 
| **Cross-platform attribution** | 8.6 (179 reviews) | Not enough data | 
| **Fraud Detection** | 8.5 (168 reviews) | Not enough data | 
| **Post-Fraud Attribution** | 8.4 (166 reviews) | Not enough data | 

#### Platform Data

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Uninstall Metrics** | 8.0 (180 reviews) | Not enough data | 
| **Retention Metrics** | 8.4 (193 reviews) | Not enough data | 
| **Analytics Dashboard** | 8.5 (216 reviews) | Not enough data | 
| **Cross-channel insights** | 8.3 (180 reviews) | Not enough data | 
| **Custom Dashboards** | 8.4 (193 reviews) | Not enough data | 
| **Data Segmentation** | 8.5 (184 reviews) | Not enough data | 

#### Agentic AI - Value Selling Tools

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 7.9 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (8 reviews) | Not enough data | 
| **Decision Making** | 8.1 (8 reviews) | Not enough data | 

### Data Exchange Platforms

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Google Analytics** | 9.2/10 | 17 |

#### Exchange Functions

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Data Transmission** | Not enough data | 9.3 (15 reviews) | 
| **Data Normalization** | Not enough data | 9.3 (15 reviews) | 

#### Data as a Service

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Market Data Acquisition** | Not enough data | 9.3 (15 reviews) | 
| **Industry Data Acquisition** | Not enough data | 9.1 (15 reviews) | 
| **Source Data Acquisition** | Not enough data | 9.5 (14 reviews) | 
| **Targeted Data Acquisition** | Not enough data | 9.2 (14 reviews) | 

#### Management

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Source and Destination Selection** | Not enough data | 9.3 (14 reviews) | 
| **Solution Integration** | Not enough data | 9.3 (14 reviews) | 
| **Reporting and Visualization** | Not enough data | 8.9 (14 reviews) | 
| **Data Governance** | Not enough data | 9.2 (14 reviews) | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.9/10 | 19 |
| **Google Analytics** | N/A | N/A |

#### Centralized computation

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Centralized Computation** | 8.8 (18 reviews) | Not enough data | 

#### Localized computation

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Localized computation** | 9.0 (18 reviews) | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Google Analytics** | 8.4/10 | 1732 |

#### Tools

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Contact Collection** | Not enough data | 8.3 (1120 reviews) | 
| **Audience Insights** | Not enough data | 8.9 (1496 reviews) | 
| **Social Sharing** | Not enough data | 8.3 (1253 reviews) | 

#### Metrics

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Entry and Exit Pages** | Not enough data | 8.9 (1463 reviews) | 
| **Sessions** | Not enough data | 8.9 (1502 reviews) | 
| **Engagement** | Not enough data | 8.9 (1499 reviews) | 
| **Return** | Not enough data | 8.7 (1414 reviews) | 
| **Conversions** | Not enough data | 8.7 (1430 reviews) | 
| **Search Rank** | Not enough data | 8.4 (1365 reviews) | 

#### Agentic AI - Content Analytics

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (39 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (39 reviews) | 
| **Adaptive Learning** | Not enough data | 7.7 (39 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (39 reviews) | 
| **Decision Making** | Not enough data | 8.0 (41 reviews) | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.1/10 | 245 |
| **Google Analytics** | N/A | N/A |

#### Analysis

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Application Attribution** | 9.0 (212 reviews) | Not enough data | 
| **Campaign Analysis** | 8.8 (218 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 8.1 (164 reviews) | Not enough data | 
| **Custom Dashboards** | 8.4 (179 reviews) | Not enough data | 

#### Campaigns

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Proximity Marketing** | Feature Not Available | Not enough data | 
| **Push Notifications** | 7.7 (117 reviews) | Not enough data | 
| **Bulk SMS** | 7.0 (101 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.1 (97 reviews) | Not enough data | 
| **Email Campaigns** | 7.7 (108 reviews) | Not enough data | 
| **Audience Segmentation** | 8.6 (141 reviews) | Not enough data | 

#### Engagement

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Coupons and Promotions** | 7.8 (112 reviews) | Not enough data | 

#### Platform

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Optimization** | 8.6 (174 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.8 (185 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (125 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.8 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 8.2 (11 reviews) | Not enough data | 
| **Decision Making** | 8.3 (11 reviews) | Not enough data | 

### Smart Link

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.7/10 | 10 |
| **Google Analytics** | N/A | N/A |

#### Audience Targeting

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Geographic Targeting** | 8.7 (10 reviews) | Not enough data | 
| **Device/OS Targeting** | 8.5 (9 reviews) | Not enough data | 
| **Retargeting** | 8.9 (9 reviews) | Not enough data | 

#### Analytics

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Digital Analytics** | 9.4 (9 reviews) | Not enough data | 
| **Attribution** | 9.4 (9 reviews) | Not enough data | 
| **Data Sharing and Exporting** | 9.3 (9 reviews) | Not enough data | 

#### Agentic AI - Business Continuity Management

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Multi-step Planning** | 7.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.8 (6 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.5/10 | 263 |
| **Google Analytics** | 8.7/10 | 267 |

#### Metrics

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Engagement** | 8.6 (233 reviews) | 8.8 (234 reviews) | 
| **Exit Tracking** | 8.4 (222 reviews) | 8.7 (229 reviews) | 
| **Retention** | 8.5 (229 reviews) | 8.8 (223 reviews) | 
| **Return** | 8.4 (220 reviews) | 8.6 (233 reviews) | 
| **Conversions** | 8.8 (245 reviews) | 8.8 (236 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.3/10 | 214 |
| **Google Analytics** | N/A | N/A |

#### Variation Testing

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **A/B Testing** | 8.0 (129 reviews) | Not enough data | 
| **WYSIWYG Editor** | 7.5 (109 reviews) | Not enough data | 
| **Conversion Goal** | Feature Not Available | Not enough data | 
| **Percentage of Traffic** | 8.4 (136 reviews) | Not enough data | 
| **Confidence Level** | Feature Not Available | Not enough data | 
| **Multivariant Testing** | 7.9 (115 reviews) | Not enough data | 

#### Reporting

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Segmentation** | 8.3 (165 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.5 (191 reviews) | Not enough data | 

#### Personalization

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **Standard Targeting** | 8.3 (141 reviews) | Not enough data | 
| **Custom Targeting** | 8.5 (143 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (140 reviews) | Not enough data | 

#### Administration

| Feature | AppsFlyer | Google Analytics | 
|---|---|---|
| **API / Integrations** | 8.4 (164 reviews) | Not enough data | 
| **QA Testing** | 7.9 (133 reviews) | Not enough data | 
| **Performance and Reliability** | 8.7 (176 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (173 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to AppsFlyer (7):** [Data Clean Room Software](https://www.g2.com/categories/data-clean-room), [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [Click Fraud Software](https://www.g2.com/categories/click-fraud), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Smart Link Software](https://www.g2.com/categories/smart-link)

**Unique to Google Analytics (3):** [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | AppsFlyer | Google Analytics | 
|---|---|---|
| **Small-Business** | 26.7% | 59.9% | 
| **Mid-Market** | 43.9% | 28.3% | 
| **Enterprise** | 29.4% | 11.8% | 

### By Industry

#### AppsFlyer

- **Marketing and Advertising:** 16.0%
- **Financial Services:** 16.0%
- **Retail:** 6.9%
- **Information Technology and Services:** 4.5%
- **Computer Games:** 4.2%
- **Entertainment:** 3.8%
- **Food & Beverages:** 3.5%
- **Computer Software:** 3.2%
- **Banking:** 2.9%
- **Health, Wellness and Fitness:** 2.6%
- **Other:** 36.3%

#### Google Analytics

- **Marketing and Advertising:** 21.4%
- **Information Technology and Services:** 7.9%
- **Computer Software:** 6.7%
- **Internet:** 4.4%
- **Retail:** 2.8%
- **Education Management:** 2.4%
- **Higher Education:** 2.2%
- **Health, Wellness and Fitness:** 2.0%
- **Financial Services:** 2.0%
- **Non-Profit Organization Management:** 1.9%
- **Other:** 46.4%

---
## Alternatives

### Alternatives to AppsFlyer

- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (509 reviews)
- [Kochava](https://www.g2.com/products/kochava/reviews) — 4.1/5 stars (136 reviews)
- [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (709 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (651 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (453 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2874 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1305 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (597 reviews)

### Alternatives to Google Analytics

- [Chartbeat](https://www.g2.com/products/chartbeat/reviews) — 4.4/5 stars (69 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3381 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2874 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1305 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1214 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

---
## Top Discussions

### AppsFlyer

- Title: [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) — 2 comments
  > **Top comment:** "It's free."
- Title: [What is Mobile Attribution?](https://www.g2.com/discussions/mobile-attribution) — 2 comments, 2 upvotes
  > **Top comment:** "Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make..."
- Title: [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) — 1 comment
  > **Top comment:** "Nothing, Complete useless."
- Title: [What is the best way to download raw data for multiple media sources?](https://www.g2.com/discussions/29774-what-is-the-best-way-to-download-raw-data-for-multiple-media-sources) — 1 comment, 1 upvote
  > **Top comment:** "Great question Husain, we are working on the next version of the export page and we will include multiple selection for media source.

If you have more..."
- Title: [How does AppsFlyer attribute exactly? Is it Data Driven? Time Decay?](https://www.g2.com/discussions/29765-how-does-appsflyer-attribute-exactly-is-it-data-driven-time-decay) — 1 comment, 1 upvote
  > **Top comment:** "Hi Gaston,

Great question, there are many reasons for discrepancies, here are a few related articles:..."

### Google Analytics

- Title: [How are marketers using Google Analytics to drive strategic decisions and optimize online presence?](https://www.g2.com/discussions/how-are-marketers-using-google-analytics-to-drive-strategic-decisions-and-optimize-online-presence) — 6 comments, 1 upvote
  > **Top comment:** "We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and..."
- Title: [What is Google Analytics used for?](https://www.g2.com/discussions/what-is-google-analytics-used-for) — 6 comments, 1 upvote
  > **Top comment:** "website traffic tracking"
- Title: [How would you compare google analytics with something else](https://www.g2.com/discussions/33001-how-would-you-compare-google-analytics-with-something-else) — 4 comments, 1 upvote
  > **Top comment:** "There are other alternatives out there but they are more difficult to use and not free.  Adobe has a analytics but bang for the buck GA is pretty solid...."
- Title: [How do I link it to my SPSS journal](https://www.g2.com/discussions/13692-how-do-i-link-it-to-my-spss-journal) — 4 comments, 2 upvotes
  > **Top comment:** "This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the..."
- Title: [Sessions by page or path in Google Analytics](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) — 4 comments, 3 upvotes
  > **Top comment:** "I go to Behavior > Site Content > App Pages. Then you can use the search to get just the page or path you're looking for."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appsflyer-vs-google-analytics)