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At a Glance
Market Segments
Mid-Market (52.4% of reviews)
Small-Business (59.5% of reviews)
Entry-Level Pricing
No pricing available
Starting at $100.00 Per Month
Agillic
Star Rating
(22)4.3 out of 5
Market Segments
Mid-Market (52.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AgillicCustomer.io
Star Rating
(660)4.4 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in user experience, with many praising its intuitive interface and ease of use. Users find it smooth and easy to understand, which enhances their overall satisfaction with the tool.
- According to verified reviews, Agillic stands out for its personalization capabilities, with users highlighting its strong personalization engine that effectively customizes content on a large scale, leading to improved engagement and click-through rates.
- Users say that Customer.io's real-time behavioral segmentation is a game-changer for customer engagement, allowing for dynamic audience grouping that enhances marketing automation efforts, making it a preferred choice for many small businesses.
- Reviewers mention that Agillic's in-app messaging feature is particularly effective for onboarding and promotions, helping users deliver timely messages that resonate with their audience, which is a significant advantage for mid-market companies.
- G2 reviewers highlight that while both platforms offer solid support, Agillic's support options are noted for their responsiveness and effectiveness, which users appreciate when navigating complex marketing automation needs.
- Users express mixed feelings about the setup process for Customer.io, with some finding it straightforward while others note challenges, contrasting with Agillic's reported ease of setup, which many users find to be a strong point in their experience.
Pricing
Entry-Level Pricing
Agillic
No pricing availableCustomer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Free Trial
Agillic
No trial information availableCustomer.io
Free Trial is available
Ratings
Meets Requirements
8.9
18
8.7
590
Ease of Use
8.0
18
8.3
601
Ease of Setup
8.9
9
7.9
403
Ease of Admin
8.6
7
8.6
277
Quality of Support
8.7
18
8.7
527
Has the product been a good partner in doing business?
9.3
7
9.0
275
Product Direction (% positive)
9.3
17
9.2
579
Features by Category
Email Marketing
9.0
13
8.8
410
|
Verified
9.0
13
8.8
394
|
Verified
9.1
13
8.4
389
|
Verified
9.2
10
8.3
368
|
Verified
Online Marketing
7.6
11
6.3
329
9.4
12
7.9
354
|
Verified
8.2
11
8.3
378
|
Verified
8.8
12
7.9
358
|
Verified
7.9
7
Feature Not Available
Lead Management
9.4
8
7.4
332
|
Verified
9.0
8
7.6
332
8.8
10
8.6
372
|
Verified
7.9
8
6.8
312
7.9
8
7.6
332
|
Verified
8.7
9
7.3
327
|
Verified
8.5
8
7.3
316
9.4
8
7.3
323
|
Verified
Campaign Management
8.7
9
7.7
338
8.0
9
7.0
321
8.3
8
Feature Not Available
8.1
6
Feature Not Available
Social
9.2
6
Feature Not Available
8.6
6
6.5
307
8.3
8
Feature Not Available
9.2
6
Feature Not Available
8.5
8
Feature Not Available
Reporting & Analytics
6.8
12
7.7
371
|
Verified
6.5
8
6.9
333
|
Verified
8.3
7
6.5
323
8.6
6
6.3
312
9.2
6
Feature Not Available
Platform
8.1
6
8.2
365
|
Verified
8.6
6
8.5
361
|
Verified
8.3
6
8.5
358
|
Verified
8.1
6
7.8
330
|
Verified
9.3
7
7.7
348
|
Verified
7.4
7
8.8
359
|
Verified
9.0
5
7.2
313
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
65
Integration
8.5
8
8.3
373
|
Verified
8.5
8
8.3
366
|
Verified
8.3
5
7.6
336
|
Verified
Administration
Not enough data
8.1
266
Not enough data
7.4
236
Not enough data
8.1
252
Not enough data
8.9
265
Not enough data
7.7
238
Not enough data
7.8
244
Integrations
Not enough data
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Platform
Not enough data
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Campaigns
Not enough data
8.6
115
9.3
7
8.7
112
8.7
5
8.2
107
8.6
6
8.8
120
8.3
7
8.8
114
Analytics
8.3
5
8.4
114
6.7
6
7.6
105
Optimization
8.1
6
8.5
112
9.0
7
8.9
114
Not enough data
8.0
110
7.8
6
8.4
112
Agentic AI - Push Notification
Not enough data
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
9.7
6
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.4
84
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
Feature Not Available
Not enough data
6.8
75
Not enough data
6.5
77
9.0
5
8.7
87
Not enough data
8.2
79
SMS Platform
5.6
6
7.5
82
9.4
6
8.3
85
Not enough data
7.2
73
Not enough data
6.2
71
Not enough data
6.7
71
9.7
5
8.3
83
Agentic AI - SMS Marketing
Not enough data
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Data Sourcing
Not enough data
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Intelligence
Not enough data
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3(won by default)
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
9.0(won by default)
7
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
9.0(won by default)
5
Not enough data
Not enough data
Not enough data
9.7(won by default)
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.6
6
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
8.6
7
Not enough data
Page Optimization
8.3
7
Not enough data
9.0
7
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
8.3
5
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Analysis
Not enough data
Feature Not Available
Not enough data
8.0
69
Not enough data
6.2
56
Not enough data
Feature Not Available
Campaigns
Not enough data
7.3
57
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
69
Not enough data
9.2
70
Engagement
Not enough data
6.9
54
Platform
Not enough data
8.0
62
Not enough data
Feature Not Available
Not enough data
7.6
60
Agentic AI - Mobile Marketing
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Categories
Categories
Shared Categories
Agillic and Customer.io are categorized as Marketing Automation, Push Notification, and SMS Marketing
Unique Categories
Agillic is categorized as Landing Page Builders, Personalization Engines, and Social Media Advertising
Customer.io is categorized as Personalization, Transactional Email, Mobile Marketing, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Agillic
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
9.5%
Marketing and Advertising
9.5%
Education Management
9.5%
Wholesale
4.8%
Transportation/Trucking/Railroad
4.8%
Other
61.9%
Computer Software
14.7%
Financial Services
13.3%
Information Technology and Services
9.4%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
5.0%
Other
49.6%
Alternatives
Discussions
Agillic has no discussions with answers
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
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