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Compare AdRoll and TikTok Ads 
Featured Products
At a Glance
Market Segments
Small-Business (56.2% of reviews)
Small-Business (67.7% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(733)4.0 out of 5
Market Segments
Small-Business (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansTikTok Ads
Star Rating
(137)4.2 out of 5
Market Segments
Small-Business (67.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about TikTok AdsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that TikTok Ads excels in user engagement, with its short-form, creative format making it easy to capture attention quickly. Users appreciate how ads blend seamlessly into the user experience, allowing even small brands to reach large audiences effectively.
- Users say AdRoll stands out for its robust customer support, with many praising the platform's dynamic ad creation tools. Reviewers highlight the ease of using the inbuilt ad maker and the ability to request custom artwork tailored to their needs, making the ad creation process straightforward.
- Reviewers mention that TikTok Ads offers superior creative optimization features, allowing users to easily create and share videos. The platform's user-friendly editing tools, filters, and effects are particularly appreciated by beginners, enhancing the overall creative experience.
- According to verified reviews, AdRoll's retargeting capabilities are highly regarded, with users noting that the platform is intuitive and effective for tracking and re-engaging potential customers. This feature is often highlighted as a key strength in driving conversions.
- G2 reviewers indicate that while both platforms have similar ease of setup scores, TikTok Ads provides a more engaging and entertaining user experience, particularly with its "For You" page that keeps users entertained and encourages content discovery.
- Users report that AdRoll's ease of use is a significant advantage, with many finding the platform easy to navigate and manage. However, some users feel that TikTok Ads offers a more modern approach to advertising, leveraging its unique format to enhance reach and engagement.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
TikTok Ads
No pricing availableFree Trial
AdRoll
Free Trial is available
TikTok Ads
Free Trial is available
Ratings
Meets Requirements
8.2
611
8.4
113
Ease of Use
8.3
616
8.6
114
Ease of Setup
8.3
400
8.3
40
Ease of Admin
8.2
345
7.8
31
Quality of Support
8.0
581
8.2
109
Has the product been a good partner in doing business?
8.1
344
7.9
30
Product Direction (% positive)
7.3
601
7.8
110
Features by Category
Channel Functionality
8.3
408
Not enough data
Platform Interoperability
7.6
81
Not enough data
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
445
8.1
85
7.6
433
8.4
81
8.1
437
8.7
84
7.0
375
7.8
74
7.7
369
7.6
72
7.9
359
8.0
80
7.7
315
7.9
74
7.7
361
7.9
77
8.1
402
8.0
82
7.5
381
8.5
82
7.5
334
8.4
77
7.7
213
8.3
82
7.8
211
8.3
77
Targeting
7.9
414
8.4
88
8.7
443
8.5
82
8.0
373
8.3
84
7.7
340
8.3
83
Platform
7.7
287
8.1
70
7.2
336
7.7
77
8.1
369
8.5
80
8.1
405
8.3
84
7.8
315
8.2
78
7.5
327
8.1
80
7.5
322
8.0
75
7.8
268
8.2
70
7.6
334
8.1
75
Retargeting
8.2
167
Not enough data
8.3
201
Not enough data
8.1
188
Not enough data
8.2
214
Not enough data
8.2
195
Not enough data
8.3
202
Not enough data
8.2
179
Not enough data
Agentic AI - Retargeting
7.7
27
Not enough data
7.3
27
Not enough data
7.7
26
Not enough data
7.3
27
Not enough data
7.5
27
Not enough data
7.7
27
Not enough data
Link Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Affiliate Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Affiliate Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
8.1
59
Mobile Functionality
8.0
204
8.6
82
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
445
8.1
85
7.6
433
8.4
81
8.1
437
8.7
84
7.0
375
7.8
74
7.7
369
7.6
72
7.9
359
8.0
80
7.7
315
7.9
74
7.7
361
7.9
77
8.1
402
8.0
82
7.5
381
8.5
82
7.5
334
8.4
77
7.7
213
8.3
82
7.8
211
8.3
77
Targeting
7.9
414
8.4
88
8.7
443
8.5
82
8.0
373
8.3
84
7.7
340
8.3
83
Mobile
7.8
169
8.5
76
7.7
213
8.3
82
7.8
211
8.3
77
Platform
7.7
287
8.1
70
7.2
336
7.7
77
8.1
369
8.5
80
8.1
405
8.3
84
7.8
315
8.2
78
7.5
327
8.1
80
7.5
322
8.0
75
7.8
268
8.2
70
7.6
334
8.1
75
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.1
16
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
445
8.1
85
7.6
433
8.4
81
8.1
437
8.7
84
7.0
375
7.8
74
7.7
369
7.6
72
7.9
359
8.0
80
7.7
315
7.9
74
7.7
361
7.9
77
8.1
402
8.0
82
7.5
381
8.5
82
7.5
334
8.4
77
7.7
213
8.3
82
7.8
211
8.3
77
Targeting
7.9
414
8.4
88
8.7
443
8.5
82
8.0
373
8.3
84
7.7
340
8.3
83
Platform
7.7
287
8.1
70
7.2
336
7.7
77
8.1
369
8.5
80
8.1
405
8.3
84
7.8
315
8.2
78
7.5
327
8.1
80
7.5
322
8.0
75
7.8
268
8.2
70
7.6
334
8.1
75
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.1(won by default)
224
Not enough data
Campaign Management
8.0
445
8.1(won by 0.1)
85
7.6
433
8.4(won by 0.8)
81
8.1
437
8.7(won by 0.6)
84
7.0
375
7.8(won by 0.8)
74
7.7(won by 0.1)
369
7.6
72
7.9
359
8.0(won by 0.1)
80
7.7
315
7.9(won by 0.2)
74
7.7
361
7.9(won by 0.2)
77
8.1(won by 0.1)
402
8.0
82
7.5
381
8.5(won by 1.0)
82
7.5
334
8.4(won by 0.9)
77
7.7
213
8.3(won by 0.6)
82
7.8
211
8.3(won by 0.5)
77
Targeting
7.9
414
8.4(won by 0.5)
88
8.7(won by 0.2)
443
8.5
82
8.0
373
8.3(won by 0.3)
84
7.7
340
8.3(won by 0.6)
83
Platform
7.7
287
8.1(won by 0.4)
70
7.2
336
7.7(won by 0.5)
77
8.1
369
8.5(won by 0.4)
80
8.1
405
8.3(won by 0.2)
84
7.8
315
8.2(won by 0.4)
78
7.5
327
8.1(won by 0.6)
80
7.5
322
8.0(won by 0.5)
75
7.8
268
8.2(won by 0.4)
70
7.6
334
8.1(won by 0.5)
75
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
445
8.1
85
7.6
433
8.4
81
8.1
437
8.7
84
7.0
375
7.8
74
7.7
369
7.6
72
7.9
359
8.0
80
7.7
315
7.9
74
7.7
361
7.9
77
8.1
402
8.0
82
7.5
381
8.5
82
7.5
334
8.4
77
7.7
213
8.3
82
7.8
211
8.3
77
Targeting
7.9
414
8.4
88
8.7
443
8.5
82
8.0
373
8.3
84
7.7
340
8.3
83
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
287
8.1
70
7.2
336
7.7
77
8.1
369
8.5
80
8.1
405
8.3
84
7.8
315
8.2
78
7.5
327
8.1
80
7.5
322
8.0
75
7.8
268
8.2
70
7.6
334
8.1
75
Influencer Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and TikTok Ads are categorized as Mobile Advertising
Unique Categories
TikTok Ads is categorized as Influencer Marketing Platforms and Affiliate Marketing
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
TikTok Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.3%
Information Technology and Services
4.2%
Other
52.5%
Marketing and Advertising
22.4%
Consumer Goods
6.0%
Retail
5.2%
Health, Wellness and Fitness
4.5%
Graphic Design
4.5%
Other
57.5%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Are TikTok ads effective?
3 Comments
FG
The investment can be worthwhile, though, as the ad type has a median engagement rate of 17.5%. In addition, 77% of TikTok users like it when brands come up...Read more
TikTokAds good job💯👍
1 Comment
WS
because in the Tiktok application we can get money while entertaining, laughing with the family making entertainment videosRead more
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