Link copied to clipboard # AdRoll vs StackAdapt Comparison - What are their main differences? Share [ Export ](/compare/adroll/stackadapt/export.csv) AdRollStackAdapt[+ Add Product](#) Pricing **AdRoll** Free Trial **$1.00** Per Month · Basic **StackAdapt** **Contact Vendor for Pricing** · Basic **Pricing Insights** from reviews Perceived Cost **AdRoll** $$$$$ **StackAdapt** $$$$$ Average Discount **AdRoll** 9%3% more **StackAdapt** 6% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **AdRoll** 6 months Based on 100 responses **StackAdapt** 6 months Based on 100 responses Return on Investment **AdRoll** 6 months Based on 100 responses **StackAdapt** 6 months Based on 100 responses **Pros & Cons** from reviews **AdRoll** Ease of Use (108) Ad Management (67) Limited Features (25) Campaign Management (22) **StackAdapt** Ease of Use (136) Customer Support (129) Reporting Limitations (32) Poor Reporting (26) Integrations **AdRoll** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5eb73bd8dd0c09d23eb1c96f0ccd2d8/attribution.png "Product Avatar Image") Attribution ](https://www.g2.com/products/attribution/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ View all ](https://www.g2.com/products/adroll/integrations) **StackAdapt** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_469a32111477317ea4481c5964821078/amperity-customer-data-platform.png "Product Avatar Image") Amperity ](https://www.g2.com/products/amperity-customer-data-platform/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/311/large_detail_da820dfb0bceb23ead050c282acb6770.jpeg "Product Avatar Image") Google Data Studio ](https://www.g2.com/products/google-google-data-studio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7351ee144ac6aa079679b5cab4b5983f/rockerbox.png "Product Avatar Image") Rockerbox ](https://www.g2.com/products/rockerbox/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_af66e455cbd71e4d0b84643fed5f139e/tapclicks.png "Product Avatar Image") TapClicks ](https://www.g2.com/products/tapclicks/reviews)[ View all ](https://www.g2.com/products/stackadapt/integrations) Screenshots **AdRoll** ![AdRoll screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/139842/CROSS-CHANNEL.png) **StackAdapt** ![StackAdapt screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1220303/20220616-G2-Profile-Assets-01.png) **Ratings** from reviews Meets Requirements **AdRoll** **8.2** /10 Based on 658 responses **StackAdapt** **9.3** /10 Based on 791 responses Ease of Use **AdRoll** **8.3** /10 Based on 663 responses **StackAdapt** **9.1** /10 Based on 779 responses Ease of Setup **AdRoll** **8.3** /10 Based on 446 responses **StackAdapt** **9.2** /10 Based on 647 responses Ease of Admin **AdRoll** **8.2** /10 Based on 363 responses **StackAdapt** **9.2** /10 Based on 573 responses Quality of Support **AdRoll** **8.0** /10 Based on 626 responses **StackAdapt** **9.8** /10 Based on 782 responses Has the product been a good partner in doing business? **AdRoll** **8.2** /10 Based on 362 responses **StackAdapt** **9.8** /10 Based on 585 responses Product Direction (% positive) **AdRoll** **7.3** /10 Based on 637 responses **StackAdapt** **9.7** /10 Based on 751 responses **Features** ratings from reviews Display Advertising **7.7** /10 Based on 547 responses **9.0** /10 Based on 617 responses Video Advertising **7.5** /10 Based on 539 responses **9.0** /10 Based on 619 responses Demand Side Platform (DSP) **8.0** /10 Based on 539 responses **8.9** /10 Based on 621 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Connected TV (CTV) Advertising Platforms **8.5** /10 Based on 14 responses **9.0** /10 Based on 40 responses Native Advertising **7.2** /10 Based on 11 responses **8.5** /10 Based on 24 responses Retargeting **7.8** /10 Based on 246 responses Not enough data Attribution **8.0** /10 Based on 42 responses Not enough data Mobile Advertising **7.7** /10 Based on 542 responses Not enough data Social Media Advertising **7.7** /10 Based on 541 responses Not enough data Digital Audio Advertising Not enough data **9.1** /10 Based on 25 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 55.9% Mid-Market(51-1000 emp.) 36.1% Enterprise(\> 1000 emp.) 8.0% Small-Business(50 or fewer emp.) 55.9% Mid-Market(51-1000 emp.) 36.1% Enterprise(\> 1000 emp.) 8.0% Small-Business(50 or fewer emp.) 62.3% Mid-Market(51-1000 emp.) 31.7% Enterprise(\> 1000 emp.) 6.0% Small-Business(50 or fewer emp.) 62.3% Mid-Market(51-1000 emp.) 31.7% Enterprise(\> 1000 emp.) 6.0% **Reviewers' Industry** [![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")](https://www.g2.com/products/adroll/reviews) AdRoll Marketing and Advertising 25.0% Computer Software 7.6% Retail 5.7% Apparel & Fashion 4.2% Information Technology and Services 4.1% Other 53.5% [![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt")](https://www.g2.com/products/stackadapt/reviews) StackAdapt Marketing and Advertising 57.2% Financial Services 2.6% Health, Wellness and Fitness 2.4% Online Media 2.4% Computer Software 2.1% Other 33.3% Alternatives **AdRoll Alternatives** ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") [ Facebook ](/products/facebook-for-business/reviews) ![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis") [ Basis ](/products/basis/reviews) ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk") [ The Trade Desk ](/products/the-trade-desk/reviews) **StackAdapt Alternatives** ![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis") [ Basis ](/products/basis/reviews) ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk") [ The Trade Desk ](/products/the-trade-desk/reviews) ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) ![Viant Technology](https://images.g2crowd.com/uploads/product/hd_favicon/c1e82c3278ac5ebd5df4eb5adaac4aa0/viant-technology-llc-viant-technology.svg "Viant Technology") [ Viant Technology ](/products/viant-technology-llc-viant-technology/reviews) ## AdRoll vs StackAdapt FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between AdRoll vs StackAdapt? StackAdapt stands out from AdRoll with higher reviewer ratings, stronger support, and a greater focus on campaign management and targeting capabilities. | [AdRoll](https://www.g2.com/products/adroll/reviews) | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | | --- | --- | | 4.1/5 (787 reviews) | 4.7/5 (898 reviews) | | Small-Business | Small-Business | | 8.3 | 9.2 | | 8.0 | 9.9 | | Ease of Use (108 all-time mentions) | Ease of Use (121 all-time mentions) | ### How do the pricing models of AdRoll and StackAdapt compare? StackAdapt is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure compared to AdRoll. - **AdRoll:** Reviewers note that AdRoll is budget-friendly and flexible, but some mention that pricing tiers could be more accommodating for smaller budgets and that costs can rise quickly if not monitored. - **StackAdapt:** Reviewers consistently highlight StackAdapt's competitive pricing, transparent cost structure, and strong value for the range of features and support provided. - **Switching reasons:** Recent reviews indicate that buyers move to StackAdapt for more transparent pricing and better value, especially when seeking advanced targeting and managed service support. ### What are the best alternatives to AdRoll and StackAdapt? The top three alternatives to AdRoll and StackAdapt are The Trade Desk, Criteo Commerce Growth, and Facebook. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787 reviews) | Small-Business | Budget-friendly, but pricing tiers could be more flexible for smaller budgets | Ease of Use (108 all-time mentions) | | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5 (898 reviews) | Small-Business | Competitive pricing and transparent cost structure | Ease of Use (121 all-time mentions) | | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5 (184 reviews) | Mid-Market | — | Programmatic capabilities and campaign management | | [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) | 3.8/5 (242 reviews) | Mid-Market | — | Retargeting and commerce-focused advertising | | [Facebook](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5 (1457 reviews) | Small-Business | — | Audience reach and social advertising | ### Which Cross-Channel Advertising features should I prioritize when comparing AdRoll and StackAdapt? Buyers should prioritize targeting capabilities, ease of setup, campaign management, reporting, and integration support when comparing AdRoll and StackAdapt. - **Targeting:** AdRoll (50 all-time mentions), StackAdapt (57 all-time mentions); both products are frequently praised for targeting, but StackAdapt receives more recent positive sentiment for advanced options. - **Ease of Setup:** AdRoll (8.3), StackAdapt (9.2); StackAdapt scores higher for ease of setup. - **Campaign Management:** AdRoll (67 all-time mentions), StackAdapt (68 all-time mentions); both products are recognized for campaign management, with StackAdapt slightly ahead. - **Reporting:** AdRoll (27 all-time mentions), StackAdapt (comprehensive reporting cited in recent reviews); StackAdapt is noted for more robust reporting, though some reviewers want deeper customization. - **Integrations:** AdRoll (Funnel: 33 all-time mentions, Google Ads: 25, Shopify: 9), StackAdapt (Funnel: 54, Meta: 14, Data Studio: 8); StackAdapt is cited more often for integration breadth. ### What are the pros and cons of AdRoll vs StackAdapt? StackAdapt's headline strength is customer support and advanced targeting, while AdRoll's is ease of use and quick setup. - **AdRoll strengths:** Ease of Use (108 all-time mentions), Easy Setup (56), Ad Management (67), Audience Targeting (48), Budget-friendly for small businesses. - **AdRoll trade-offs:** Limited features (25 all-time mentions), less flexibility in pricing tiers, reporting and optimization controls can feel limited, and targeting options are less advanced compared to StackAdapt. - **StackAdapt strengths:** Customer Support (116 all-time mentions), Ease of Use (121), Team Helpfulness (98), Advanced Audience Targeting (57), Comprehensive integrations, and robust campaign management. - **StackAdapt trade-offs:** Higher minimums for managed service tiers, reporting customization can require extra steps, and some reviewers note a learning curve for advanced features. ### Is AdRoll or StackAdapt better for small businesses? StackAdapt is the better fit for small businesses, with higher satisfaction scores and strong support for small-business use cases. - **AdRoll:** Largest segment is Small-Business; reviewers appreciate its budget-friendly approach and easy setup, but note limitations in targeting and reporting for growing needs. - **StackAdapt:** Largest segment is Small-Business; reviewers highlight its intuitive interface, strong support, and advanced targeting as especially valuable for small teams seeking to maximize campaign impact. ### Which Cross-Channel Advertising platform has better integrations? StackAdapt is favored for integrations, with more reviewer-cited integration mentions and broader third-party support. - **AdRoll:** Funnel (33 all-time mentions), Google Ads (25), Shopify (9); reviewers value its e-commerce integrations and connection to Google Ads. - **StackAdapt:** Funnel (54 all-time mentions), Meta (14), Data Studio (8); reviewers highlight its integrations with Meta, Data Studio, and a wider range of analytics and CRM tools. ### How do AdRoll and StackAdapt compare on customer support? StackAdapt is rated significantly higher for Quality of Support, with a 1.9-point lead over AdRoll (9.9 vs 8.0). - **AdRoll:** Reviewers describe support as responsive and helpful, but some note slow query resolution and limited support for advanced issues. - **StackAdapt:** Reviewers consistently praise StackAdapt's customer support, describing the team as proactive, attentive, and highly knowledgeable, with 116 all-time mentions for customer support and 98 for team helpfulness. ### Which is easier to implement, AdRoll or StackAdapt? StackAdapt is rated higher for Ease of Setup, with a 0.9-point advantage over AdRoll (9.2 vs 8.3). - **AdRoll:** Reviewers find setup quick and accessible, especially for non-technical users, but note that campaign and ad setup can become confusing as complexity increases. - **StackAdapt:** Reviewers highlight an intuitive, step-by-step setup process, easy onboarding, and a user-friendly interface that saves time and reduces errors, with many citing a smooth experience even for complex campaigns. ### Which product has better Targeting? StackAdapt is the stronger product for Targeting, with higher reviewer scores and more all-time mentions for targeting capabilities. - **AdRoll:** Targeting (50 all-time mentions), Audience Targeting (48), Targeting Options (29); reviewers appreciate its retargeting and segmentation, but note limited options for advanced targeting. - **StackAdapt:** Audience Targeting (57 all-time mentions), advanced targeting cited in recent reviews, and higher Meets Requirements score (9.3 vs 8.2); reviewers highlight precise ABM, contextual, and intent-based targeting as key strengths.