Compare AdRoll and StackAdapt
Featured Products
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Small-Business (62.6% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(775)4.1 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plans
StackAdapt
Star Rating
(868)4.7 out of 5
Market Segments
Small-Business (62.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about StackAdapt
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that StackAdapt excels in overall user satisfaction, boasting a higher G2 Score compared to AdRoll. Users appreciate its mass reach programmatic platform that simplifies the management of various advertising channels, making it a preferred choice for agencies.
- Users say that AdRoll is particularly effective for retargeting, allowing businesses to re-engage with previous prospects easily. Reviewers highlight the platform's cross-channel marketing features, which facilitate the launch and tracking of ads across multiple platforms.
- According to verified reviews, StackAdapt's ease of use and straightforward setup are frequently praised, with users noting that the platform allows them to run diverse campaigns from a single interface, including OTT, CTV, and digital OOH.
- Reviewers mention that AdRoll's dashboard is user-friendly, making it easy to create audiences and analyze ad performance. This feature helps users make informed decisions to improve their campaigns, although some find it less versatile than StackAdapt.
- Users highlight StackAdapt's superior quality of support, with many noting the responsiveness and helpfulness of the support team. In contrast, AdRoll's support has received mixed feedback, indicating room for improvement in this area.
- G2 reviewers indicate that while AdRoll is popular among small businesses, StackAdapt's broader capabilities and higher ratings in features like personalized segmentation and performance analytics make it a more robust option for those looking to scale their advertising efforts.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
StackAdapt
No pricing availableFree Trial
AdRoll
Free Trial is available
StackAdapt
No trial information availableRatings
Meets Requirements
8.2
631
9.3
744
Ease of Use
8.3
636
9.1
732
Ease of Setup
8.3
419
9.2
601
Ease of Admin
8.1
343
9.2
544
Quality of Support
8.0
599
9.9
737
Has the product been a good partner in doing business?
8.1
342
9.8
556
Product Direction (% positive)
7.3
618
9.7
711
Features by Category
Channel Functionality
8.3
419
9.3
389
Platform Interoperability
7.5
82
8.7
256
Agentic AI - Display Advertising
6.9
26
8.1
40
6.9
24
8.4
39
7.4
24
8.5
39
7.3
24
8.5
39
7.5
25
8.4
39
7.2
24
8.5
39
Campaign Management
8.0
448
9.0
482
|
Verified
7.6
433
8.9
483
|
Verified
8.1
440
9.1
472
|
Verified
7.0
375
8.5
400
|
Verified
7.7
371
8.6
397
|
Verified
7.9
359
9.1
441
|
Verified
7.7
315
9.0
415
|
Verified
7.6
364
9.2
435
|
Verified
8.1
403
9.3
469
|
Verified
7.5
381
8.9
452
|
Verified
7.5
334
9.0
390
|
Verified
7.7
213
8.8
363
|
Verified
7.8
211
8.9
350
|
Verified
Targeting
7.9
419
9.4
486
|
Verified
8.7
455
9.3
464
|
Verified
8.0
375
9.3
465
|
Verified
7.7
340
9.3
456
|
Verified
Platform
7.7
295
8.7
391
|
Verified
7.2
342
8.6
451
|
Verified
8.1
372
9.2
443
8.1
412
9.3
472
|
Verified
7.8
315
9.2
396
|
Verified
7.4
331
8.9
404
|
Verified
7.5
322
8.9
395
|
Verified
7.8
269
8.9
352
|
Verified
7.6
334
8.7
395
|
Verified
Retargeting
8.2
167
Not enough data
8.3
201
Not enough data
8.0
188
Not enough data
8.2
215
Not enough data
8.2
195
Not enough data
8.3
202
Not enough data
8.2
178
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.1
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
448
9.0
482
|
Verified
7.6
433
8.9
483
|
Verified
8.1
440
9.1
472
|
Verified
7.0
375
8.5
400
|
Verified
7.7
371
8.6
397
|
Verified
7.9
359
9.1
441
|
Verified
7.7
315
9.0
415
|
Verified
7.6
364
9.2
435
|
Verified
8.1
403
9.3
469
|
Verified
7.5
381
8.9
452
|
Verified
7.5
334
9.0
390
|
Verified
7.7
213
8.8
363
|
Verified
7.8
211
8.9
350
|
Verified
Targeting
7.9
419
9.4
486
|
Verified
8.7
455
9.3
464
|
Verified
8.0
375
9.3
465
|
Verified
7.7
340
9.3
456
|
Verified
Mobile
7.8
169
Not enough data
7.7
213
8.8
363
|
Verified
7.8
211
8.9
350
|
Verified
Platform
7.7
295
8.7
391
|
Verified
7.2
342
8.6
451
|
Verified
8.1
372
9.2
443
8.1
412
9.3
472
|
Verified
7.8
315
9.2
396
|
Verified
7.4
331
8.9
404
|
Verified
7.5
322
8.9
395
|
Verified
7.8
269
8.9
352
|
Verified
7.6
334
8.7
395
|
Verified
Platform Interoperability
6.4
13
8.7
197
Video Functionality
8.1
16
9.2
375
Agentic AI - Video Advertising
5.6
6
8.5
26
5.6
6
8.5
26
5.8
6
8.5
26
5.8
6
8.7
26
5.8
6
8.4
26
5.6
6
8.5
26
Campaign Management
8.0
448
9.0
482
|
Verified
7.6
433
8.9
483
|
Verified
8.1
440
9.1
472
|
Verified
7.0
375
8.5
400
|
Verified
7.7
371
8.6
397
|
Verified
7.9
359
9.1
441
|
Verified
7.7
315
9.0
415
|
Verified
7.6
364
9.2
435
|
Verified
8.1
403
9.3
469
|
Verified
7.5
381
8.9
452
|
Verified
7.5
334
9.0
390
|
Verified
7.7
213
8.8
363
|
Verified
7.8
211
8.9
350
|
Verified
Targeting
7.9
419
9.4
486
|
Verified
8.7
455
9.3
464
|
Verified
8.0
375
9.3
465
|
Verified
7.7
340
9.3
456
|
Verified
Platform
7.7
295
8.7
391
|
Verified
7.2
342
8.6
451
|
Verified
8.1
372
9.2
443
8.1
412
9.3
472
|
Verified
7.8
315
9.2
396
|
Verified
7.4
331
8.9
404
|
Verified
7.5
322
8.9
395
|
Verified
7.8
269
8.9
352
|
Verified
7.6
334
8.7
395
|
Verified
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.9(won by default)
7
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Not enough data
Campaign Management
8.0
448
9.0(won by 1.0)
482
|
Verified
7.6
433
8.9(won by 1.3)
483
|
Verified
8.1
440
9.1(won by 1.0)
472
|
Verified
7.0
375
8.5(won by 1.5)
400
|
Verified
7.7
371
8.6(won by 0.9)
397
|
Verified
7.9
359
9.1(won by 1.2)
441
|
Verified
7.7
315
9.0(won by 1.3)
415
|
Verified
7.6
364
9.2(won by 1.6)
435
|
Verified
8.1
403
9.3(won by 1.2)
469
|
Verified
7.5
381
8.9(won by 1.4)
452
|
Verified
7.5
334
9.0(won by 1.5)
390
|
Verified
7.7
213
8.8(won by 1.1)
363
|
Verified
7.8
211
8.9(won by 1.1)
350
|
Verified
Targeting
7.9
419
9.4(won by 1.5)
486
|
Verified
8.7
455
9.3(won by 0.6)
464
|
Verified
8.0
375
9.3(won by 1.3)
465
|
Verified
7.7
340
9.3(won by 1.6)
456
|
Verified
Platform
7.7
295
8.7(won by 1.0)
391
|
Verified
7.2
342
8.6(won by 1.4)
451
|
Verified
8.1
372
9.2(won by 1.1)
443
8.1
412
9.3(won by 1.2)
472
|
Verified
7.8
315
9.2(won by 1.4)
396
|
Verified
7.4
331
8.9(won by 1.5)
404
|
Verified
7.5
322
8.9(won by 1.4)
395
|
Verified
7.8
269
8.9(won by 1.1)
352
|
Verified
7.6
334
8.7(won by 1.1)
395
|
Verified
Platform Basics
Not enough data
9.8
23
Not enough data
9.6
23
Not enough data
9.6
23
Not enough data
9.9
23
Platform Reporting
Not enough data
9.3
23
Not enough data
8.9
23
Not enough data
8.5
22
Not enough data
8.3
22
Agentic AI - Digital Audio Advertising
Not enough data
8.6
15
Not enough data
8.7
15
Not enough data
8.6
16
Not enough data
8.9
15
Not enough data
8.4
15
Not enough data
8.6
15
Demand Side Platforms
7.7
5
9.4
238
Agentic AI - Demand Side Platform (DSP)
Not enough data
8.5
34
8.0
5
8.4
36
7.3
5
8.5
36
7.7
5
8.7
36
Not enough data
8.3
36
7.7
5
8.4
36
Campaign Management
8.0
448
9.0
482
|
Verified
7.6
433
8.9
483
|
Verified
8.1
440
9.1
472
|
Verified
7.0
375
8.5
400
|
Verified
7.7
371
8.6
397
|
Verified
7.9
359
9.1
441
|
Verified
7.7
315
9.0
415
|
Verified
7.6
364
9.2
435
|
Verified
8.1
403
9.3
469
|
Verified
7.5
381
8.9
452
|
Verified
7.5
334
9.0
390
|
Verified
7.7
213
8.8
363
|
Verified
7.8
211
8.9
350
|
Verified
Targeting
7.9
419
9.4
486
|
Verified
8.7
455
9.3
464
|
Verified
8.0
375
9.3
465
|
Verified
7.7
340
9.3
456
|
Verified
Demand Side Platforms
8.3
5
9.0
368
|
Verified
8.3
5
8.9
360
|
Verified
8.3
5
9.2
368
|
Verified
Platform
7.7
295
8.7
391
|
Verified
7.2
342
8.6
451
|
Verified
8.1
372
9.2
443
8.1
412
9.3
472
|
Verified
7.8
315
9.2
396
|
Verified
7.4
331
8.9
404
|
Verified
7.5
322
8.9
395
|
Verified
7.8
269
8.9
352
|
Verified
7.6
334
8.7
395
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
9.5
37
9.1
9
9.4
37
8.7
9
9.5
37
8.9
9
9.4
37
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
9.4
38
8.3
9
9.4
38
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
8.4
22
8.6
7
8.4
22
8.8
7
8.5
23
8.8
7
8.6
22
8.8
7
8.3
22
7.1
7
8.4
22
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
8.3
22
7.3
10
8.3
22
7.8
10
8.5
22
7.5
10
8.4
22
7.2
10
8.1
22
7.3
10
8.3
23
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and StackAdapt are categorized as Connected TV (CTV) Advertising Platforms, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, and Display Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
StackAdapt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.4%
Computer Software
7.4%
Retail
5.8%
Apparel & Fashion
4.3%
Information Technology and Services
4.1%
Other
53.0%
Marketing and Advertising
57.5%
Financial Services
2.6%
Online Media
2.5%
Health, Wellness and Fitness
2.4%
Computer Software
2.0%
Other
33.0%
Alternatives
Discussions
What is AdRoll used for?
1 Comment
FB
For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet.Read more
What is AdRoll used for?
1 Comment
KB
retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll.Read more
What is StackAdapt used for?
1 Comment
SD
StackAdapt is dsp used for advertising through its Chanel Display, Native, video Read more
How do I set up my first campaign if I have not used programmatic advertising before?
1 Comment
Official Response from StackAdapt
Have your campaign goal, assets and budget ready and your Customer Success Manager will walk you through how to set the right parameters and explain...Read more
How granular is your geographic targeting?
1 Comment
Official Response from StackAdapt
StackAdapt has the ability to target from country all the way down to lat-long radius, address, or zip code
Read more
