Compare AdRoll and StackAdapt 
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Small-Business (62.7% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(729)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansStackAdapt
Star Rating
(853)4.7 out of 5
Market Segments
Small-Business (62.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about StackAdaptSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that StackAdapt excels in overall user satisfaction, boasting a higher G2 Score compared to AdRoll. Users appreciate its mass reach programmatic platform that simplifies the management of various advertising channels, making it a preferred choice for agencies.
- Users say that AdRoll is particularly effective for retargeting, allowing businesses to re-engage with previous prospects easily. Reviewers highlight the platform's cross-channel marketing features, which facilitate the launch and tracking of ads across multiple platforms.
- According to verified reviews, StackAdapt's ease of use and straightforward setup are frequently praised, with users noting that the platform allows them to run diverse campaigns from a single interface, including OTT, CTV, and digital OOH.
- Reviewers mention that AdRoll's dashboard is user-friendly, making it easy to create audiences and analyze ad performance. This feature helps users make informed decisions to improve their campaigns, although some find it less versatile than StackAdapt.
- Users highlight StackAdapt's superior quality of support, with many noting the responsiveness and helpfulness of the support team. In contrast, AdRoll's support has received mixed feedback, indicating room for improvement in this area.
- G2 reviewers indicate that while AdRoll is popular among small businesses, StackAdapt's broader capabilities and higher ratings in features like personalized segmentation and performance analytics make it a more robust option for those looking to scale their advertising efforts.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
StackAdapt
No pricing availableFree Trial
AdRoll
Free Trial is available
StackAdapt
No trial information availableRatings
Meets Requirements
8.2
607
9.3
737
Ease of Use
8.3
612
9.1
724
Ease of Setup
8.2
396
9.2
593
Ease of Admin
8.1
343
9.2
545
Quality of Support
8.0
577
9.9
730
Has the product been a good partner in doing business?
8.1
342
9.8
557
Product Direction (% positive)
7.2
597
9.7
705
Features by Category
Channel Functionality
8.3
407
9.3
389
Platform Interoperability
7.6
81
8.7
257
Agentic AI - Display Advertising
6.8
23
8.1
40
7.1
23
8.4
39
7.4
22
8.5
39
7.5
23
8.5
39
7.6
24
8.4
39
7.2
23
8.5
39
Campaign Management
8.0
441
9.0
478
|
Verified
7.6
429
8.9
478
|
Verified
8.1
435
9.1
468
|
Verified
7.0
374
8.5
400
|
Verified
7.7
368
8.6
397
|
Verified
7.9
358
9.1
442
|
Verified
7.7
314
9.0
416
|
Verified
7.7
360
9.2
436
|
Verified
8.1
401
9.3
470
|
Verified
7.5
379
8.9
449
|
Verified
7.5
333
9.0
391
|
Verified
7.7
212
8.9
363
|
Verified
7.8
210
8.9
351
|
Verified
Targeting
7.9
411
9.4
481
|
Verified
8.7
439
9.3
463
|
Verified
8.0
372
9.3
464
|
Verified
7.7
339
9.3
455
|
Verified
Platform
7.7
286
8.7
387
|
Verified
7.2
335
8.7
448
|
Verified
8.1
368
9.2
444
8.1
404
9.3
469
|
Verified
7.8
314
9.2
397
|
Verified
7.5
326
8.9
405
|
Verified
7.5
321
8.9
396
|
Verified
7.8
267
8.9
353
|
Verified
7.6
333
8.7
396
|
Verified
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
9.0
478
|
Verified
7.6
429
8.9
478
|
Verified
8.1
435
9.1
468
|
Verified
7.0
374
8.5
400
|
Verified
7.7
368
8.6
397
|
Verified
7.9
358
9.1
442
|
Verified
7.7
314
9.0
416
|
Verified
7.7
360
9.2
436
|
Verified
8.1
401
9.3
470
|
Verified
7.5
379
8.9
449
|
Verified
7.5
333
9.0
391
|
Verified
7.7
212
8.9
363
|
Verified
7.8
210
8.9
351
|
Verified
Targeting
7.9
411
9.4
481
|
Verified
8.7
439
9.3
463
|
Verified
8.0
372
9.3
464
|
Verified
7.7
339
9.3
455
|
Verified
Mobile
7.8
169
Not enough data
7.7
212
8.9
363
|
Verified
7.8
210
8.9
351
|
Verified
Platform
7.7
286
8.7
387
|
Verified
7.2
335
8.7
448
|
Verified
8.1
368
9.2
444
8.1
404
9.3
469
|
Verified
7.8
314
9.2
397
|
Verified
7.5
326
8.9
405
|
Verified
7.5
321
8.9
396
|
Verified
7.8
267
8.9
353
|
Verified
7.6
333
8.7
396
|
Verified
Platform Interoperability
6.7
12
8.7
198
Video Functionality
8.0
15
9.2
375
Agentic AI - Video Advertising
5.7
5
8.5
26
6.0
5
8.5
26
6.0
5
8.5
26
6.0
5
8.7
26
6.0
5
8.4
26
6.0
5
8.5
26
Campaign Management
8.0
441
9.0
478
|
Verified
7.6
429
8.9
478
|
Verified
8.1
435
9.1
468
|
Verified
7.0
374
8.5
400
|
Verified
7.7
368
8.6
397
|
Verified
7.9
358
9.1
442
|
Verified
7.7
314
9.0
416
|
Verified
7.7
360
9.2
436
|
Verified
8.1
401
9.3
470
|
Verified
7.5
379
8.9
449
|
Verified
7.5
333
9.0
391
|
Verified
7.7
212
8.9
363
|
Verified
7.8
210
8.9
351
|
Verified
Targeting
7.9
411
9.4
481
|
Verified
8.7
439
9.3
463
|
Verified
8.0
372
9.3
464
|
Verified
7.7
339
9.3
455
|
Verified
Platform
7.7
286
8.7
387
|
Verified
7.2
335
8.7
448
|
Verified
8.1
368
9.2
444
8.1
404
9.3
469
|
Verified
7.8
314
9.2
397
|
Verified
7.5
326
8.9
405
|
Verified
7.5
321
8.9
396
|
Verified
7.8
267
8.9
353
|
Verified
7.6
333
8.7
396
|
Verified
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Not enough data
Campaign Management
8.0
441
9.0(won by 1.0)
478
|
Verified
7.6
429
8.9(won by 1.3)
478
|
Verified
8.1
435
9.1(won by 1.0)
468
|
Verified
7.0
374
8.5(won by 1.5)
400
|
Verified
7.7
368
8.6(won by 0.9)
397
|
Verified
7.9
358
9.1(won by 1.2)
442
|
Verified
7.7
314
9.0(won by 1.3)
416
|
Verified
7.7
360
9.2(won by 1.5)
436
|
Verified
8.1
401
9.3(won by 1.2)
470
|
Verified
7.5
379
8.9(won by 1.4)
449
|
Verified
7.5
333
9.0(won by 1.5)
391
|
Verified
7.7
212
8.9(won by 1.2)
363
|
Verified
7.8
210
8.9(won by 1.1)
351
|
Verified
Targeting
7.9
411
9.4(won by 1.5)
481
|
Verified
8.7
439
9.3(won by 0.6)
463
|
Verified
8.0
372
9.3(won by 1.3)
464
|
Verified
7.7
339
9.3(won by 1.6)
455
|
Verified
Platform
7.7
286
8.7(won by 1.0)
387
|
Verified
7.2
335
8.7(won by 1.5)
448
|
Verified
8.1
368
9.2(won by 1.1)
444
8.1
404
9.3(won by 1.2)
469
|
Verified
7.8
314
9.2(won by 1.4)
397
|
Verified
7.5
326
8.9(won by 1.4)
405
|
Verified
7.5
321
8.9(won by 1.4)
396
|
Verified
7.8
267
8.9(won by 1.1)
353
|
Verified
7.6
333
8.7(won by 1.1)
396
|
Verified
Platform Basics
Not enough data
9.8
23
Not enough data
9.6
23
Not enough data
9.6
23
Not enough data
9.9
23
Platform Reporting
Not enough data
9.3
23
Not enough data
8.9
23
Not enough data
8.5
22
Not enough data
8.3
22
Agentic AI - Digital Audio Advertising
Not enough data
8.6
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.9
15
Not enough data
8.4
15
Not enough data
8.6
15
Demand Side Platforms
7.7
5
9.4
236
Agentic AI - Demand Side Platform (DSP)
Not enough data
8.5
34
8.0
5
8.4
36
7.3
5
8.5
36
7.7
5
8.7
36
Not enough data
8.3
36
7.7
5
8.4
36
Campaign Management
8.0
441
9.0
478
|
Verified
7.6
429
8.9
478
|
Verified
8.1
435
9.1
468
|
Verified
7.0
374
8.5
400
|
Verified
7.7
368
8.6
397
|
Verified
7.9
358
9.1
442
|
Verified
7.7
314
9.0
416
|
Verified
7.7
360
9.2
436
|
Verified
8.1
401
9.3
470
|
Verified
7.5
379
8.9
449
|
Verified
7.5
333
9.0
391
|
Verified
7.7
212
8.9
363
|
Verified
7.8
210
8.9
351
|
Verified
Targeting
7.9
411
9.4
481
|
Verified
8.7
439
9.3
463
|
Verified
8.0
372
9.3
464
|
Verified
7.7
339
9.3
455
|
Verified
Demand Side Platforms
8.3
5
9.0
368
|
Verified
8.3
5
8.9
359
|
Verified
8.3
5
9.2
368
|
Verified
Platform
7.7
286
8.7
387
|
Verified
7.2
335
8.7
448
|
Verified
8.1
368
9.2
444
8.1
404
9.3
469
|
Verified
7.8
314
9.2
397
|
Verified
7.5
326
8.9
405
|
Verified
7.5
321
8.9
396
|
Verified
7.8
267
8.9
353
|
Verified
7.6
333
8.7
396
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
9.5
37
9.1
9
9.4
37
8.7
9
9.5
37
8.9
9
9.4
37
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
9.4
38
8.3
9
9.4
38
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
8.4
22
8.6
7
8.4
22
8.8
7
8.4
22
8.8
7
8.6
22
8.8
7
8.3
22
7.1
7
8.4
22
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
8.3
22
7.3
10
8.3
22
7.8
10
8.5
22
7.5
10
8.4
22
7.2
10
8.1
22
7.3
10
8.3
23
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and StackAdapt are categorized as Connected TV (CTV) Advertising Platforms, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, and Display Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
StackAdapt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Marketing and Advertising
57.9%
Financial Services
2.5%
Online Media
2.5%
Health, Wellness and Fitness
2.3%
Retail
2.1%
Other
32.7%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
How is StackAdapt different from other DSPs?
1 Comment
Official Response from StackAdapt
StackAdapt is not just an advertising platform, the software aims to solve brands’ biggest pain point – customer acquisition. In today’s saturated market,...Read more
Is the StackAdapt platform difficult to use?
1 Comment
Official Response from StackAdapt
No. The StackAdapt platform is known for usability. In addition to its intuitive user experience, they have a sophisticated onboarding process where your...Read more
How does StackAdapt fight fraud?
1 Comment
Official Response from StackAdapt
StackAdapt has four main methods of preventing ad fraud: 1) They block IP addresses of known server and web hosting providers that send non-human traffic; 2)...Read more
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