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At a Glance
Market Segments
Small-Business (56.2% of reviews)
Enterprise (50.2% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(693)4.0 out of 5
Market Segments
Small-Business (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansPrisma
Star Rating
(438)4.0 out of 5
Market Segments
Enterprise (50.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about PrismaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in user experience, particularly with its intuitive interface and easy-to-use features. Users appreciate the platform's ability to create dynamic ads effortlessly, with one reviewer highlighting the inbuilt ad maker as a significant advantage.
- Users say that Prisma shines in campaign management, especially for larger organizations. Its ability to consolidate campaign information and facilitate billing processes is frequently praised, making it a go-to tool for managing budgets and timelines across various media types.
- According to verified reviews, AdRoll's customer support is highly regarded, with users noting that the company provides top-notch assistance. One user specifically mentioned that AdRoll's customer care outperforms other companies, which can be a crucial factor for businesses needing reliable support.
- Reviewers mention that while Prisma offers a solid interface, it may not be as user-friendly as AdRoll for everyday tasks. Some users have pointed out that the learning curve can be steeper, which might affect day-to-day usability for teams looking for quick implementation.
- G2 reviewers highlight AdRoll's strong retargeting capabilities, which are described as "top tier." This feature is particularly beneficial for businesses focused on maximizing their advertising reach and effectiveness, making it a strong contender for those prioritizing retargeting strategies.
- Users report that Prisma's focus on enterprise-level solutions can sometimes lead to complexities that small businesses may find overwhelming. While it offers robust features for larger campaigns, smaller teams might prefer AdRoll's straightforward approach to advertising.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Prisma
No pricing availableFree Trial
AdRoll
Free Trial is available
Prisma
Free Trial is available
Ratings
Meets Requirements
8.2
581
8.3
394
Ease of Use
8.3
586
7.8
398
Ease of Setup
8.2
370
7.8
259
Ease of Admin
8.1
336
8.1
144
Quality of Support
8.0
555
8.0
370
Has the product been a good partner in doing business?
8.1
335
8.7
161
Product Direction (% positive)
7.2
571
8.0
385
Features by Category
Channel Functionality
8.2
400
Not enough data
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
437
7.8
289
7.6
426
7.3
272
8.1
429
7.5
268
7.0
373
6.8
270
7.7
367
7.0
267
7.8
356
7.3
243
7.7
313
7.3
234
7.7
359
6.8
208
8.1
399
7.4
270
7.5
375
6.8
237
7.5
331
6.9
231
7.7
212
6.8
209
7.8
210
7.1
212
Targeting
7.9
406
7.4
250
8.7
428
7.2
238
8.0
372
7.4
237
7.7
338
7.2
208
Platform
7.7
284
7.3
238
7.2
333
7.4
264
8.0
368
7.6
266
8.1
404
7.5
270
7.8
314
7.6
238
7.4
325
7.3
259
7.5
321
7.3
260
7.8
267
7.4
226
7.6
333
7.2
240
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
6.9
89
Mobile Functionality
8.0
203
7.8
155
Agentic AI - Mobile Advertising
7.2
10
6.0
71
7.2
10
6.5
71
7.2
10
6.7
69
7.2
10
6.6
68
7.3
10
6.3
69
7.2
10
6.3
69
Campaign Management
8.0
437
7.8
289
7.6
426
7.3
272
8.1
429
7.5
268
7.0
373
6.8
270
7.7
367
7.0
267
7.8
356
7.3
243
7.7
313
7.3
234
7.7
359
6.8
208
8.1
399
7.4
270
7.5
375
6.8
237
7.5
331
6.9
231
7.7
212
6.8
209
7.8
210
7.1
212
Targeting
7.9
406
7.4
250
8.7
428
7.2
238
8.0
372
7.4
237
7.7
338
7.2
208
Mobile
7.8
169
7.3
128
7.7
212
6.8
209
7.8
210
7.1
212
Platform
7.7
284
7.3
238
7.2
333
7.4
264
8.0
368
7.6
266
8.1
404
7.5
270
7.8
314
7.6
238
7.4
325
7.3
259
7.5
321
7.3
260
7.8
267
7.4
226
7.6
333
7.2
240
Platform Interoperability
6.7
12
6.9
131
Video Functionality
7.9
14
7.5
170
Agentic AI - Video Advertising
5.7
5
6.3
104
6.0
5
6.6
104
6.0
5
6.6
104
6.0
5
6.5
105
6.0
5
6.4
106
6.0
5
6.6
106
Campaign Management
8.0
437
7.8
289
7.6
426
7.3
272
8.1
429
7.5
268
7.0
373
6.8
270
7.7
367
7.0
267
7.8
356
7.3
243
7.7
313
7.3
234
7.7
359
6.8
208
8.1
399
7.4
270
7.5
375
6.8
237
7.5
331
6.9
231
7.7
212
6.8
209
7.8
210
7.1
212
Targeting
7.9
406
7.4
250
8.7
428
7.2
238
8.0
372
7.4
237
7.7
338
7.2
208
Platform
7.7
284
7.3
238
7.2
333
7.4
264
8.0
368
7.6
266
8.1
404
7.5
270
7.8
314
7.6
238
7.4
325
7.3
259
7.5
321
7.3
260
7.8
267
7.4
226
7.6
333
7.2
240
Platform Interoperability
8.0(won by 1.0)
35
7.0
110
Agentic AI - Social Media Advertising
6.7(won by 0.4)
7
6.3
86
6.7(won by 0.1)
7
6.6
87
7.9(won by 1.1)
7
6.8
86
7.1(won by 0.4)
7
6.7
87
6.9(won by 0.3)
7
6.6
86
6.7(tied score)
7
6.7(tied score)
87
Social Functionality
8.0(tied score)
221
8.0(tied score)
196
Campaign Management
8.0(won by 0.2)
437
7.8
289
7.6(won by 0.3)
426
7.3
272
8.1(won by 0.6)
429
7.5
268
7.0(won by 0.2)
373
6.8
270
7.7(won by 0.7)
367
7.0
267
7.8(won by 0.5)
356
7.3
243
7.7(won by 0.4)
313
7.3
234
7.7(won by 0.9)
359
6.8
208
8.1(won by 0.7)
399
7.4
270
7.5(won by 0.7)
375
6.8
237
7.5(won by 0.6)
331
6.9
231
7.7(won by 0.9)
212
6.8
209
7.8(won by 0.7)
210
7.1
212
Targeting
7.9(won by 0.5)
406
7.4
250
8.7(won by 1.5)
428
7.2
238
8.0(won by 0.6)
372
7.4
237
7.7(won by 0.5)
338
7.2
208
Platform
7.7(won by 0.4)
284
7.3
238
7.2
333
7.4(won by 0.2)
264
8.0(won by 0.4)
368
7.6
266
8.1(won by 0.6)
404
7.5
270
7.8(won by 0.2)
314
7.6
238
7.4(won by 0.1)
325
7.3
259
7.5(won by 0.2)
321
7.3
260
7.8(won by 0.4)
267
7.4
226
7.6(won by 0.4)
333
7.2
240
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
437
7.8
289
7.6
426
7.3
272
8.1
429
7.5
268
7.0
373
6.8
270
7.7
367
7.0
267
7.8
356
7.3
243
7.7
313
7.3
234
7.7
359
6.8
208
8.1
399
7.4
270
7.5
375
6.8
237
7.5
331
6.9
231
7.7
212
6.8
209
7.8
210
7.1
212
Targeting
7.9
406
7.4
250
8.7
428
7.2
238
8.0
372
7.4
237
7.7
338
7.2
208
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
7.3
238
7.2
333
7.4
264
8.0
368
7.6
266
8.1
404
7.5
270
7.8
314
7.6
238
7.4
325
7.3
259
7.5
321
7.3
260
7.8
267
7.4
226
7.6
333
7.2
240
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Prisma are categorized as Cross-Channel Advertising, Video Advertising, Social Media Advertising, and Mobile Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, Demand Side Platform (DSP), and Display Advertising
Prisma has no unique categories
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Prisma
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.6%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.2%
Marketing and Advertising
70.5%
Online Media
4.7%
Broadcast Media
3.1%
Media Production
2.4%
Automotive
2.1%
Other
17.2%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
Prisma has no discussions with answers
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