Compare AdRoll and Epom Ad Server 
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Small-Business (69.6% of reviews)
Entry-Level Pricing
Pay As You Go
$250.00
AdRoll
Star Rating
(729)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansEpom Ad Server
Star Rating
(46)4.6 out of 5
Market Segments
Small-Business (69.6% of reviews)
Pros & Cons
Entry-Level Pricing
$250.00
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in cross-channel marketing, allowing users to effectively launch and track ads across platforms like Facebook and Google. Users appreciate the ease of creating custom audiences and the clarity of performance reports, which help in making informed decisions.
- Users say that Epom Ad Server stands out for its solid ad management capabilities and exceptional technical support. Reviewers highlight how the platform integrates seamlessly into existing systems, making it a convenient solution for managing retargeting campaigns and reducing seasonal product overstocking.
- According to verified reviews, AdRoll's user-friendly dashboard is a significant advantage, with many users finding it easy to navigate and utilize for creating audiences and monitoring ad performance. This intuitive design contributes to a smoother user experience overall.
- Reviewers mention that while Epom Ad Server offers a high level of targeting customization and a variety of ad format templates, some users may find the initial setup process less straightforward compared to AdRoll, which has been praised for its quick implementation.
- G2 reviewers highlight that AdRoll has a higher overall satisfaction score, reflecting its strong performance in areas like retargeting and campaign optimization. Users appreciate the platform's ability to re-engage previous prospects effectively, which enhances conversion rates.
- Users report that while Epom Ad Server scores highly in quality of support and product direction, AdRoll's recent user feedback indicates a more robust community and resource availability, which can be crucial for small businesses looking for ongoing assistance.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Epom Ad Server
Basic Plan
$250.00
- <8.5M impressions
- 2500GB traffic amount
- 40+ rich media templates available
Free Trial
AdRoll
Free Trial is available
Epom Ad Server
Free Trial is available
Ratings
Meets Requirements
8.2
607
9.3
39
Ease of Use
8.3
612
8.5
39
Ease of Setup
8.2
396
7.6
7
Ease of Admin
8.1
343
Not enough data
Quality of Support
8.0
577
9.1
39
Has the product been a good partner in doing business?
8.1
342
Not enough data
Product Direction (% positive)
7.2
597
9.1
37
Features by Category
Channel Functionality
8.3
407
9.8
16
Platform Interoperability
7.6
81
9.8
8
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
441
9.4
22
7.6
429
9.8
22
8.1
435
9.2
22
7.0
374
9.4
18
7.7
368
9.7
16
7.9
358
10.0
20
7.7
314
9.7
19
7.7
360
9.9
19
8.1
401
9.6
19
7.5
379
9.9
18
7.5
333
9.8
18
7.7
212
10.0
16
7.8
210
9.5
17
Targeting
7.9
411
10.0
21
8.7
439
9.8
21
8.0
372
9.6
21
7.7
339
9.9
19
Platform
7.7
286
9.7
13
7.2
335
9.8
20
8.1
368
9.8
19
8.1
404
9.4
20
7.8
314
9.5
17
7.5
326
9.6
20
7.5
321
9.8
20
7.8
267
9.3
14
7.6
333
9.4
19
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
10.0
5
Mobile Functionality
8.0
204
9.4
9
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
9.4
22
7.6
429
9.8
22
8.1
435
9.2
22
7.0
374
9.4
18
7.7
368
9.7
16
7.9
358
10.0
20
7.7
314
9.7
19
7.7
360
9.9
19
8.1
401
9.6
19
7.5
379
9.9
18
7.5
333
9.8
18
7.7
212
10.0
16
7.8
210
9.5
17
Targeting
7.9
411
10.0
21
8.7
439
9.8
21
8.0
372
9.6
21
7.7
339
9.9
19
Mobile
7.8
169
9.4
8
7.7
212
10.0
16
7.8
210
9.5
17
Platform
7.7
286
9.7
13
7.2
335
9.8
20
8.1
368
9.8
19
8.1
404
9.4
20
7.8
314
9.5
17
7.5
326
9.6
20
7.5
321
9.8
20
7.8
267
9.3
14
7.6
333
9.4
19
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.0
15
10.0
6
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
441
9.4
22
7.6
429
9.8
22
8.1
435
9.2
22
7.0
374
9.4
18
7.7
368
9.7
16
7.9
358
10.0
20
7.7
314
9.7
19
7.7
360
9.9
19
8.1
401
9.6
19
7.5
379
9.9
18
7.5
333
9.8
18
7.7
212
10.0
16
7.8
210
9.5
17
Targeting
7.9
411
10.0
21
8.7
439
9.8
21
8.0
372
9.6
21
7.7
339
9.9
19
Platform
7.7
286
9.7
13
7.2
335
9.8
20
8.1
368
9.8
19
8.1
404
9.4
20
7.8
314
9.5
17
7.5
326
9.6
20
7.5
321
9.8
20
7.8
267
9.3
14
7.6
333
9.4
19
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Not enough data
Campaign Management
8.0
441
9.4(won by 1.4)
22
7.6
429
9.8(won by 2.2)
22
8.1
435
9.2(won by 1.1)
22
7.0
374
9.4(won by 2.4)
18
7.7
368
9.7(won by 2.0)
16
7.9
358
10.0(won by 2.1)
20
7.7
314
9.7(won by 2.0)
19
7.7
360
9.9(won by 2.2)
19
8.1
401
9.6(won by 1.5)
19
7.5
379
9.9(won by 2.4)
18
7.5
333
9.8(won by 2.3)
18
7.7
212
10.0(won by 2.3)
16
7.8
210
9.5(won by 1.7)
17
Targeting
7.9
411
10.0(won by 2.1)
21
8.7
439
9.8(won by 1.1)
21
8.0
372
9.6(won by 1.6)
21
7.7
339
9.9(won by 2.2)
19
Platform
7.7
286
9.7(won by 2.0)
13
7.2
335
9.8(won by 2.6)
20
8.1
368
9.8(won by 1.7)
19
8.1
404
9.4(won by 1.3)
20
7.8
314
9.5(won by 1.7)
17
7.5
326
9.6(won by 2.1)
20
7.5
321
9.8(won by 2.3)
20
7.8
267
9.3(won by 1.5)
14
7.6
333
9.4(won by 1.8)
19
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
441
9.4
22
7.6
429
9.8
22
8.1
435
9.2
22
7.0
374
9.4
18
7.7
368
9.7
16
7.9
358
10.0
20
7.7
314
9.7
19
7.7
360
9.9
19
8.1
401
9.6
19
7.5
379
9.9
18
7.5
333
9.8
18
7.7
212
10.0
16
7.8
210
9.5
17
Targeting
7.9
411
10.0
21
8.7
439
9.8
21
8.0
372
9.6
21
7.7
339
9.9
19
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
286
9.7
13
7.2
335
9.8
20
8.1
368
9.8
19
8.1
404
9.4
20
7.8
314
9.5
17
7.5
326
9.6
20
7.5
321
9.8
20
7.8
267
9.3
14
7.6
333
9.4
19
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Epom Ad Server are categorized as Cross-Channel Advertising, Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, Demand Side Platform (DSP), and Social Media Advertising
Epom Ad Server is categorized as Publisher Ad Server
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Epom Ad Server
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Information Technology and Services
26.1%
Marketing and Advertising
23.9%
Computer Software
15.2%
Design
8.7%
Internet
6.5%
Other
19.6%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Epom Ad Server has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
