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At a Glance
Market Segments
Small-Business (56.3% of reviews)
Small-Business (69.6% of reviews)
Entry-Level Pricing
Pay As You Go
$250.00
AdRoll
Star Rating
(692)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansEpom Ad Server
Star Rating
(46)4.6 out of 5
Market Segments
Small-Business (69.6% of reviews)
Pros & Cons
Entry-Level Pricing
$250.00
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll excels in its Display Functionality with a score of 8.2, while Epom Ad Server shines with an impressive 9.8, indicating a more robust offering in this area.
- Reviewers mention that Epom Ad Server's Campaign Optimization features are highly rated at 9.8, compared to AdRoll's 7.5, suggesting that users find Epom's tools more effective for enhancing campaign performance.
- G2 users highlight that AdRoll's Email Marketing capabilities, particularly in Manage Email Deliverability (8.5), are strong, but Epom Ad Server's overall email functionalities are less emphasized, indicating a potential gap in this area.
- Users on G2 report that Epom Ad Server offers superior Fraud Protection with a score of 9.7, while AdRoll's score of 7.7 suggests that users may have concerns about security and ad integrity.
- Reviewers mention that AdRoll's Multi-user Account feature scores 7.5, which may limit collaborative efforts, whereas Epom Ad Server's user management features are rated higher, enhancing team collaboration.
- Users say that Epom Ad Server's Performance and Reliability is rated at 9.4, significantly higher than AdRoll's 8.0, indicating that users experience fewer issues and better uptime with Epom.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Epom Ad Server
Basic Plan
$250.00
- <8.5M impressions
- 2500GB traffic amount
- 40+ rich media templates available
Free Trial
AdRoll
Free Trial is available
Epom Ad Server
Free Trial is available
Ratings
Meets Requirements
8.2
580
9.3
39
Ease of Use
8.3
585
8.5
39
Ease of Setup
8.2
369
7.6
7
Ease of Admin
8.1
336
Not enough data
Quality of Support
8.0
554
9.1
39
Has the product been a good partner in doing business?
8.1
335
Not enough data
Product Direction (% positive)
7.2
570
9.1
37
Features by Category
Channel Functionality
8.2
400
9.8
16
Platform Interoperability
7.5
80
9.8
8
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
436
9.4
22
7.6
426
9.8
22
8.1
429
9.2
22
7.0
373
9.4
18
7.7
367
9.7
16
7.8
356
10.0
20
7.7
313
9.7
19
7.7
359
9.9
19
8.1
399
9.6
19
7.5
375
9.9
18
7.5
331
9.8
18
7.7
212
10.0
16
7.8
210
9.5
17
Targeting
7.9
406
10.0
21
8.7
427
9.8
21
8.0
372
9.6
21
7.7
338
9.9
19
Platform
7.7
284
9.7
13
7.2
332
9.8
20
8.0
368
9.8
19
8.1
404
9.4
20
7.8
313
9.5
17
7.4
324
9.6
20
7.5
321
9.8
20
7.8
267
9.3
14
7.6
333
9.4
19
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
206
Not enough data
8.2
194
Not enough data
8.2
196
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
10.0
5
Mobile Functionality
8.0
203
9.4
9
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
436
9.4
22
7.6
426
9.8
22
8.1
429
9.2
22
7.0
373
9.4
18
7.7
367
9.7
16
7.8
356
10.0
20
7.7
313
9.7
19
7.7
359
9.9
19
8.1
399
9.6
19
7.5
375
9.9
18
7.5
331
9.8
18
7.7
212
10.0
16
7.8
210
9.5
17
Targeting
7.9
406
10.0
21
8.7
427
9.8
21
8.0
372
9.6
21
7.7
338
9.9
19
Mobile
7.8
169
9.4
8
7.7
212
10.0
16
7.8
210
9.5
17
Platform
7.7
284
9.7
13
7.2
332
9.8
20
8.0
368
9.8
19
8.1
404
9.4
20
7.8
313
9.5
17
7.4
324
9.6
20
7.5
321
9.8
20
7.8
267
9.3
14
7.6
333
9.4
19
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
10.0
6
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
436
9.4
22
7.6
426
9.8
22
8.1
429
9.2
22
7.0
373
9.4
18
7.7
367
9.7
16
7.8
356
10.0
20
7.7
313
9.7
19
7.7
359
9.9
19
8.1
399
9.6
19
7.5
375
9.9
18
7.5
331
9.8
18
7.7
212
10.0
16
7.8
210
9.5
17
Targeting
7.9
406
10.0
21
8.7
427
9.8
21
8.0
372
9.6
21
7.7
338
9.9
19
Platform
7.7
284
9.7
13
7.2
332
9.8
20
8.0
368
9.8
19
8.1
404
9.4
20
7.8
313
9.5
17
7.4
324
9.6
20
7.5
321
9.8
20
7.8
267
9.3
14
7.6
333
9.4
19
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by default)
221
Not enough data
Campaign Management
8.0
436
9.4(won by 1.4)
22
7.6
426
9.8(won by 2.2)
22
8.1
429
9.2(won by 1.1)
22
7.0
373
9.4(won by 2.4)
18
7.7
367
9.7(won by 2.0)
16
7.8
356
10.0(won by 2.2)
20
7.7
313
9.7(won by 2.0)
19
7.7
359
9.9(won by 2.2)
19
8.1
399
9.6(won by 1.5)
19
7.5
375
9.9(won by 2.4)
18
7.5
331
9.8(won by 2.3)
18
7.7
212
10.0(won by 2.3)
16
7.8
210
9.5(won by 1.7)
17
Targeting
7.9
406
10.0(won by 2.1)
21
8.7
427
9.8(won by 1.1)
21
8.0
372
9.6(won by 1.6)
21
7.7
338
9.9(won by 2.2)
19
Platform
7.7
284
9.7(won by 2.0)
13
7.2
332
9.8(won by 2.6)
20
8.0
368
9.8(won by 1.8)
19
8.1
404
9.4(won by 1.3)
20
7.8
313
9.5(won by 1.7)
17
7.4
324
9.6(won by 2.2)
20
7.5
321
9.8(won by 2.3)
20
7.8
267
9.3(won by 1.5)
14
7.6
333
9.4(won by 1.8)
19
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
436
9.4
22
7.6
426
9.8
22
8.1
429
9.2
22
7.0
373
9.4
18
7.7
367
9.7
16
7.8
356
10.0
20
7.7
313
9.7
19
7.7
359
9.9
19
8.1
399
9.6
19
7.5
375
9.9
18
7.5
331
9.8
18
7.7
212
10.0
16
7.8
210
9.5
17
Targeting
7.9
406
10.0
21
8.7
427
9.8
21
8.0
372
9.6
21
7.7
338
9.9
19
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
9.7
13
7.2
332
9.8
20
8.0
368
9.8
19
8.1
404
9.4
20
7.8
313
9.5
17
7.4
324
9.6
20
7.5
321
9.8
20
7.8
267
9.3
14
7.6
333
9.4
19
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Epom Ad Server are categorized as Cross-Channel Advertising, Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, Demand Side Platform (DSP), and Social Media Advertising
Epom Ad Server is categorized as Publisher Ad Server
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Epom Ad Server
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.3%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Information Technology and Services
26.1%
Marketing and Advertising
23.9%
Computer Software
15.2%
Design
8.7%
Internet
6.5%
Other
19.6%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Epom Ad Server has no discussions with answers
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