--- title: Epom Ad Server Reviews meta_title: 'Epom Ad Server Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 46 reviews by the users' company size, role or industry to find out how Epom Ad Server works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 46 scale: '5' date_modified: '2026-06-24' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Epom Ad Server Reviews **Vendor:** Epom **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.6/5.0 **Total Reviews:** 46 ## About Epom Ad Server Epom Ad Server is a cross-channel and cross-platform ad serving solution tailored to the needs of publishers, advertisers, and ad networks. It enables display, mobile app, mobile web, and video ad campaigns. Epom Ad Server provides all the functionality needed to launch, run, and manage ad campaigns of any scale. Epom Ad Server features real time analytics, advanced targeting, a wide variety of ad formats, Big Data Optimization, cross-channel marketing, their own RTB platform, easy DMP integration, and more. Epom Ad Server also offers white labeling options and custom feature development per request. ## Epom Ad Server Pros & Cons **What users like:** - Users praise the **effective campaign management** and support from Epom Ad Server, enhancing their advertising success. (2 reviews) - Users value the **outstanding technical support** from Epom Ad Server, enhancing their ad management experience. (2 reviews) - Users value the **robust integration and targeting capabilities** of Epom Ad Server, enhancing campaign management and effectiveness. (2 reviews) - Users value the **excellent technical support** and seamless integration of Epom Ad Server for efficient ad management. (2 reviews) - Users appreciate the **solid ad management** and exceptional technical support of Epom Ad Server. (1 reviews) - Users value the **audience reach** capabilities of Epom Ad Server, enhancing retargeting efforts and conversion rates effectively. (1 reviews) - Users appreciate the **effective audience targeting** of Epom Ad Server, enhancing conversion rates through precise retargeting campaigns. (1 reviews) - Users appreciate the **effective management of retargeting campaigns** , which enhances conversion rates and targeting precision. (1 reviews) - Efficiency Improvement (1 reviews) - Integrations (1 reviews) **What users dislike:** - Users find the **difficult setup** of Epom Ad Server requires significant support to navigate successfully. (2 reviews) - Users find the **complex setup** of Epom Ad Server challenging, often requiring support team assistance for proper configuration. (1 reviews) - Users face challenges with **poor customer support** , making setup and assistance difficult and frustrating. (1 reviews) - Users often require **additional support due to poor documentation** , making setup and usage challenging. (1 reviews) ## Epom Ad Server Reviews ### 1. Using Epom Ad Server to manage media buying **Rating:** 5.0/5.0 stars **Reviewed by:** Anastasiia C. | Digital Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2025 **What do you like best about Epom Ad Server?** Solid ad management with an outstanding technical support team. **What do you dislike about Epom Ad Server?** We needed the help of the support team to set up everything properly. **What problems is Epom Ad Server solving and how is that benefiting you?** We've chosen bundling Epom Ad Server and Epom White-Label DSP to enable direct media buying. The ad server helps us store and run our creatives, and DSP controls bidding strategies. It's been two years. So far, the campaign setup time has been reduced by 40%. We love how flexible the platform is and what analytical insights we gather from Epom. ### 2. We've been using Epom API in retail for 2 years **Rating:** 4.0/5.0 stars **Reviewed by:** Irene K. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2025 **What do you like best about Epom Ad Server?** Epom Ad Server integration into our platform is helping our retail clients reduce seasonal product overstocking. They don't need to use additional ad tools, and our solution is more convenient for them than before. **What do you dislike about Epom Ad Server?** Everything's fine. Support team helped us a lot at the start. **What problems is Epom Ad Server solving and how is that benefiting you?** We use the ad server to automatize ad campaigns based on real-time data from warehouses. Before we became Epom's clients, it had taken no less than 3 days for our customers to launch ads after detecting overstocking. Now our system automatically starts a campaign as soon as excess stocking is detected. Also Epom geo targeting options help us show ads only to people near shops with overstock. ### 3. We run retargeting campaigns increasing call bookings by 16% **Rating:** 4.5/5.0 stars **Reviewed by:** Ana G. | Marketing Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2025 **What do you like best about Epom Ad Server?** The platform helps our team effectively manage retargeting campaigns, increasing our Conversion Rate. Dozens of templates for various ad formats and high level of targeting customization, as well as tracking pixels allow us to precisely reach our “warm” site visitors. **What do you dislike about Epom Ad Server?** We had some difficulties with our profile, as we’ve never used software like that before. Nevertheless, Epom’s support team was truly helpful and guided us all the way through. **What problems is Epom Ad Server solving and how is that benefiting you?** Being a B2B company, we noticed that we are losing a considerable amount of potential customers, as they didn’t book a meeting. With Epom Ad Server, we run website retargeting campaigns aimed on warm contacts. That resulted in call bookings increasing by 16% within six months. ### 4. We have gained access to premium SSPs **Rating:** 5.0/5.0 stars **Reviewed by:** Olga K. | Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Epom Ad Server?** By integrating with Epom, we gained access to a diverse range of CTV inventory, allowing us to reach a broader audience across different CTV platforms and apps. We used the Epom ad server to connect to premium SSPs and manage our direct CTV deals via an ad server. Epom provides measures to ensure ad quality and brand safety. By integrating with Epom, we benefit by reducing the risk of displaying inappropriate or low-quality ads and maintaining a positive user experience. **What do you dislike about Epom Ad Server?** We didn't find any faults in the work, and we are satisfied with the process. The support team always helps us with any questions that arise. **What problems is Epom Ad Server solving and how is that benefiting you?** We were lacking premium SSP connections, so we sought a partnership with an ad server to find a direct supply partner with CTV inventory or connect to an SSP that had CTV traffic available. And the Epom ad server is the perfect match for us. ### 5. We have improved control and customization options for our ad campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Alexey S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2024 **What do you like best about Epom Ad Server?** Epom ad server offers a variety of ad formats, including display, video, mobile, native, and more. This variety allows us to choose the format best suits our campaign goals. We got access to more than 30 rich media templates. This significantly improved our CTR and conversion rate. Also, the Epom ad server has more flexible pricing structures than other solutions. **What do you dislike about Epom Ad Server?** No problems occurred. Great and helpful service. **What problems is Epom Ad Server solving and how is that benefiting you?** We had a request for more customization and control over ad campaigns to boost our CTR. With the Epom ad server, we set specific targeting parameters, choose ad formats, and have more flexibility in managing ad campaigns. Also, we get an opportunity to get a direct deal marketplace to connect with publishers directly. This feature is beneficial for establishing partnerships and negotiating deals with particular websites we are interested in being placed. ### 6. An effective tool if you need to control your traffic sources **Rating:** 5.0/5.0 stars **Reviewed by:** Daryna B. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Epom Ad Server?** We've seen benefits from the robust ad-serving tool in monitoring traffic source quality. The platform helps us manage our advertising campaigns efficiently and create engaging ad units and formats. With Epom ad server's advanced targeting features and rich media templates for video advertising, we inject creativity into our campaigns and precisely target audiences. **What do you dislike about Epom Ad Server?** Creating a platform profile might take some time for newcomers, but the technical support team has consistently guided us through any questions or concerns we've had. **What problems is Epom Ad Server solving and how is that benefiting you?** We've been working closely with affiliates partners, and we noticed that a lot of traffic share is coming from uncontrolled sources, causing a spam issue. We use the Epom Ad Server to enhance our ad campaign management. In the initial quarter, we successfully cut down spam traffic by 20%. Epom ad server advanced analytics offer customized reports, aiding in more efficient traffic optimization based on ad campaign data. ### 7. Optimizing campaigns with Epom's ad serving tools **Rating:** 5.0/5.0 stars **Reviewed by:** Vira S. | Relationships Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2023 **What do you like best about Epom Ad Server?** We used Epom to boost leads to our product landing pages. The sophisticated targeting options let us reach prospects across multiple channels, ensuring our ads were displayed correctly. We got better campaign performance by conducting A/B tests, which enabled us to make data-driven decisions. By identifying high-performing ad creatives, we strategically allocated more budget to elements driving the most leads, optimizing our advertising spend. **What do you dislike about Epom Ad Server?** You need time to get it running smoothly, but the support team helps a lot **What problems is Epom Ad Server solving and how is that benefiting you?** Before using Epom, we could not customize our targeting to meet our audience's needs. As a result, we wasted money on leads that weren't interested. After using Epom, we customized our targeting and reached the right people. This has saved money and time while increasing our conversion rate. The retargeting feature allowed us to re-engage with visitors who interacted with our site but didn't convert, resulting in more effective lead recapture and reduced bounce rates. We have generated over 120 warm leads in three months of the first campaigns, thanks to Epom's tools. ### 8. Optimizing campaigns with Epom's ad serving tools **Rating:** 5.0/5.0 stars **Reviewed by:** Andriy C. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2023 **What do you like best about Epom Ad Server?** Epom provides tools for efficient campaign management, including automated bidding and ad scheduling. This helps us save time and resources while ensuring our campaigns run smoothly. We need to optimize our campaigns in the most cost-effective, budget-friendly, and effective manner possible. Automated bidding leads us to better campaign performance by showing ads to the most relevant and engaged audience, ultimately increasing CTR and conversion rates. **What do you dislike about Epom Ad Server?** The user interface design could use some improvement. **What problems is Epom Ad Server solving and how is that benefiting you?** With ad scheduling, we control costs by strategically displaying ads during peak times or specific promotions. As a result, we save a lot of money by not investing in less productive time slots. Our campaigns are strategically crafted based on historical data and user behavior patterns, resulting in noticeable performance increases. ### 9. API integration is a great feature **Rating:** 5.0/5.0 stars **Reviewed by:** Valeria R. | Communications Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2023 **What do you like best about Epom Ad Server?** I needed to craft our agency's custom UI to establish a unique workflow. Thankfully, Epom ad server has numerous libraries and frameworks available that aid in making API calls. For instance, we utilize JavaScript to make API calls to Epom ad server endpoints and retrieve data, and it all functions seamlessly. **What do you dislike about Epom Ad Server?** Setting up the appropriate API can be a bit complex. We lack the technical expertise to handle it all on our own. When our team encountered errors, I struggled to resolve them, and had to turn to Epom's support team for guidance (which, by the way, is excellent). However, this process took time to sort everything out. **What problems is Epom Ad Server solving and how is that benefiting you?** I wanted to show my clients that our agency has its own ad server. To achieve this, I decided to redesign the UI for clients and employees, incorporating a vision of how it should look to improve the server's perception by all parties involved. As a result, it makes it easier for my team to manage clients' ad campaigns and optimize performance. Also, building UI creates a more functional and feature-rich interface that provides greater control over these tasks. ### 10. Using Epom ad server to advertise finance app **Rating:** 5.0/5.0 stars **Reviewed by:** Serhii K. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2023 **What do you like best about Epom Ad Server?** "Epom provides a variety of targeting options and ad formats, such as display, video, native ads, and in-app ads, which have proven highly effective for my ad campaigns. I frequently utilize in-app templates. Epom's ad server determines the responsiveness of a banner, its placement, and the degree of in-app compatibility. I simply select a pre-designed layout, upload my creative, and customize the templates to fit my requirements, saving both time and effort. I can target consumers based on interests. For instance, I've targeted individuals who recently searched for mortgage-related keywords or expressed an interest in home buying. By using the CTR Optimization feature, I can boost the display rate of a banner in a campaign, provided that it generates more clicks than other banners within the same campaign. This helps me re-engage with consumers and drive conversions more efficiently. " **What do you dislike about Epom Ad Server?** Navigating some settings required assistance from a support manager, as the interface can be complex. **What problems is Epom Ad Server solving and how is that benefiting you?** Due to stringent guidelines and regulations surrounding financial business advertising, I needed an autonomous solution that helped me find a workaround. ### 11. Website traffic is increased with advanced targeting **Rating:** 5.0/5.0 stars **Reviewed by:** Kira K. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Epom Ad Server?** The Epom ad server advanced targeting is effective feature, helping us optimize our ad budgets and achieve better performance. Contextual targeting has been our best-performing strategy. And also the dayparting feature has also proven beneficial, allowing us to strategically display ads during peak usage periods for maximum visibility and engagement while minimizing spending on underperforming time slots. **What do you dislike about Epom Ad Server?** Epom ad servers are time-consuming to implement, but the support team helped us get everything up and running. **What problems is Epom Ad Server solving and how is that benefiting you?** We increased our website traffic x4 times after using Epom ad server advanced targeting. Epom offers insightful reporting and analytics that help us analyze the performance of ad campaigns, gather insights, and optimize the ad strategy according to the stats. ### 12. Effective ad-serving tool for digital agencies **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander B. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2023 **What do you like best about Epom Ad Server?** We used White Label customization for our digital agency, customizing it with our branding. This branding customization helps agencies maintain brand identity across their client-facing interfaces. Сomprehensive reporting and analytics give media buyers real-time insights into campaign performance, allowing them to make data-driven decisions and optimize campaigns accordingly. It saves time to generate custom reports and visualize data. **What do you dislike about Epom Ad Server?** Despite an initially intuitive interface, I encountered challenges when setting up some of the platform's more complex features. While Epom's customer support is exceptional, the UI could benefit from an improved visual design. **What problems is Epom Ad Server solving and how is that benefiting you?** I previously needed help managing too many ad accounts, making it challenging to oversee numerous campaigns simultaneously. To solve this issue, we sought an ad server capable of scaling and simplifying the setup process while providing accurate analytics. Thanks to this product, we've achieved greater efficiency and productivity. ### 13. A working solution for direct media buying with privacy in mind **Rating:** 5.0/5.0 stars **Reviewed by:** Valeriia D. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Epom Ad Server?** With Epom, I can buy ad inventory for clients straight from publishers, skipping middlemen. Those clients whose business niche is specific are needed to find particular publishers whose inventory suits their needs. Using the Epom ad server, I can quickly cover the needs of my clients and provide them with the right amount of traffic. Also, Epom takes care of the tech side, helping me get my ads up faster. **What do you dislike about Epom Ad Server?** There's nothing wrong with it now; maybe I'll find something later. **What problems is Epom Ad Server solving and how is that benefiting you?** I was on the hunt for a platform that'd help me manage my direct publishers and get premium spots on their websites, avoiding automated placements. Plus, I'm happy my ad operations are kept under wraps. Epom is the sole software provider and is not sharing my data with everyone else like networks do. ### 14. Don't waste money on ad server development, instead use a ready-to-use solution **Rating:** 5.0/5.0 stars **Reviewed by:** Kate M. | Marketing , Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2023 **What do you like best about Epom Ad Server?** Epom ad server delivers a plug-and-play platform packed with customizable features and capabilities tailored to my business's needs. I used to struggle with Revive's open source and the technical side, often needing a developer's assistance for setup and maintenance. But now, I'm more than satisfied with Epom ad server as a reliable solution. No more external help is needed to manage my workflow! **What do you dislike about Epom Ad Server?** Being a newbie in ad-serving, I'd appreciate more tutorials. **What problems is Epom Ad Server solving and how is that benefiting you?** I'm focused on building brand awareness and earning trust from potential customers. Epom ad server offers me that opportunity with a variety of ad formats, including native and video ads, which effectively boost engagement. ### 15. The best way to boost performance rate **Rating:** 5.0/5.0 stars **Reviewed by:** Oksana K. | SMM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2022 **What do you like best about Epom Ad Server?** We're finally getting a true ad server without fluff or non-working features, thanks to Epom's ad server. I can make any report with the ad server and integrate it with third party tools.It was super easy to set up because the support team kept me updated on any issues. **What do you dislike about Epom Ad Server?** What do you dislike? Not in my case. Everything works well. **Recommendations to others considering Epom Ad Server:** If you want to save money and get great performance from your ads, I highly recommend using Epom ad server. **What problems is Epom Ad Server solving and how is that benefiting you?** Combining campaigns across multiple channels wasn't easy. We needed something that made it easier. And we needed comprehensive analytics with customized reports. We started using Epom's ad server in 2020, and we are pleased with its functionality. We were able to build an in-house advertising model by switching from ad agencies to a more controllable and measurable model. Our ad spend dropped because we kept direct connections with publishers and didn't pay intermediaries. We let the algorithms work for us. ### 16. Ad inventory you can trust **Rating:** 5.0/5.0 stars **Reviewed by:** Elena K. | Product Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Epom Ad Server?** The Epom Ad Server provides quality inventory and management capabilities. Our advertising campaigns are managed effectively with it since it's easy-to-use and transparent. **What do you dislike about Epom Ad Server?** The interface appears complicated at first glance. But the support team helped me to resolve all issues. **Recommendations to others considering Epom Ad Server:** I highly recommend this ad server for running ads on a budget! **What problems is Epom Ad Server solving and how is that benefiting you?** It's a good ad-tech solution for serving in-house ads for our platform promotion. I don't pay for features that I don't require, because ad server functionality is tailored to my business goals and needs. To begin with, I tried the free trial, but now I switch to Advanced and try White Labeling. ### 17. Easy in-house advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2022 **What do you like best about Epom Ad Server?** Multiple projects can be managed simultaneously with the Epom ad server. For example, my company offers monetization services for mobile in-game apps. We have many clients, and Epom allows us to create separate accounts for all publishers and manage everything in one place. As a result, we greatly improved all our business processes over the past three years. **What do you dislike about Epom Ad Server?** The interface could be improved a bit and be easier to use. **Recommendations to others considering Epom Ad Server:** I enjoy using this software because there are a lot of features to optimize ad campaigns. The price is reasonable and not overestimated for such a broad panel of features. Compared to other servers, this is a good value. **What problems is Epom Ad Server solving and how is that benefiting you?** You can create custom reports to analyze your advertising campaigns better. I also use the custom pricing plan that fits our needs and offers the exact number of impressions I need. No extra or hidden fees. And I liked the targeting feature as well. We had many problems with the previous software associated with targeting. The first time we used Epom, we enjoyed the opportunity to configure the custom parameters. ### 18. Get hooked on custom targeting **Rating:** 4.5/5.0 stars **Reviewed by:** Ilona K. | Affiliate Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2022 **What do you like best about Epom Ad Server?** I am really impressed with the custom targeting feature that you have offered. **What do you dislike about Epom Ad Server?** The difficulty of configuring the target for an inexperienced user. **What problems is Epom Ad Server solving and how is that benefiting you?** The campaign's performance has been improved since I am using my own targeting parameters (based on the data received from publishers) instead of default ones. As a result, my targeting becomes more precise. In some cases, I use keywords to simplify the process of setting up my targeting campaigns. ### 19. Easy in-house advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Alice Z. | Product Manager Assistant, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2022 **What do you like best about Epom Ad Server?** The Epom ad server has a lot of rich media templates. Our priority for now is serving video ads, so outstream video templates are especially handy. It's super easy to upload creatives and tailor them to a pre-set template without any coding. **What do you dislike about Epom Ad Server?** It tooks time to get used to the interface and explore the platform. But the company is client-oriented and the support team helps a lot. **Recommendations to others considering Epom Ad Server:** It would be best if you took the time to explore all the capacities of the toolkit. **What problems is Epom Ad Server solving and how is that benefiting you?** We needed an advertising platform to set up campaigns across different channels as easily as possible. We have it now :) ### 20. Must-have a piece of software for publishers **Rating:** 5.0/5.0 stars **Reviewed by:** Meet V. | Assistant Manager Digital Marketing, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2022 **What do you like best about Epom Ad Server?** Monetization became an ultimate pleasure with Epom. And one of our favorite features is automated optimization, which increases conversions and reduces time expenditures. It's especially helpful to receive detailed reports on their placement, zones, or websites about advertising campaigns. It simplifies the optimization of ad placements and increases revenue from monetization because of this. **What do you dislike about Epom Ad Server?** We needed the support manager's assistance in adjusting some settings. **What problems is Epom Ad Server solving and how is that benefiting you?** Our primary objective was realized with this platform. Now, we manage our inventory and advertisers more effectively. As a result, we generate better revenue. The price of the platform is not super high compared to other ad server solutions on the market and features we needed were already part of the standard package. ### 21. Advertising management for companies **Rating:** 4.0/5.0 stars **Reviewed by:** James B. | Advertising Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2022 **What do you like best about Epom Ad Server?** I like the ability to manage the advertising of different types and distribute it to different social media platforms and activity monitoring. Manage the amount of data that is sent and received from the server and user. **What do you dislike about Epom Ad Server?** I have no problems, maybe with the initial configuration but everything else is excellent. **What problems is Epom Ad Server solving and how is that benefiting you?** Publication of advertisements on different types of online platforms, each user receives the advertising that is closest to their search needs. ### 22. My favorite tool for advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Anastasiia H. | International Recruiter, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Epom Ad Server?** An advanced analytics report is only kept for 3 days. **What do you dislike about Epom Ad Server?** There are four pricing plans available. There is a difference in price according to the number of impressions, but the features are the same in all plans. You won't overpay for traffic if you don't need it. I like this. **What problems is Epom Ad Server solving and how is that benefiting you?** I highly recommend the Epom ad server as a very easy-to-use tool. I find it very helpful for optimizing my advertising campaigns. And I am obsessed with rich media templates. With the Epom ad server, I can monitor the progress of my advertising operations and make adjustments instantly. ### 23. It's the best software I've ever seen **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2022 **What do you like best about Epom Ad Server?** Year after year, I update my Epom ad server subscription. It is easy to handle complex ad campaigns with this software. Nothing beats saving time. It also offers advanced analytics with customizable filters and lets you monitor the campaign's performance on the go. As a result, my ad campaigns are highly optimized, and I can reach my target audience at any time and place. **What do you dislike about Epom Ad Server?** I am having difficulty answering this question because I have not encountered anything I disliked. **Recommendations to others considering Epom Ad Server:** Be sure that you understand the ad serving process before jumping in. But the support and customer success managers will be there for you even if you don't. **What problems is Epom Ad Server solving and how is that benefiting you?** The ability to manage multiple advertisers and hundreds of advertisements in one account. ### 24. Best ad server **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2022 **What do you like best about Epom Ad Server?** You can type as sizes yourself and don't be afraid of the device size **What do you dislike about Epom Ad Server?** Support is non existent in every situation **What problems is Epom Ad Server solving and how is that benefiting you?** Revenue shortage ### 25. Best ad server software I've ever experienced **Rating:** 5.0/5.0 stars **Reviewed by:** Sergei K. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2020 **What do you like best about Epom Ad Server?** Catching up with the varied ad campaigns was getting a bit hectic, and this is when we decided to go with Epom ad server. One thing we liked the most is that it makes handling complex ad campaigns a simple task. It also supports a range of ad formats and allows you to monitor the campaign’s performance on the go. Nothing so far. It is overloaded with features that could be overwhelming for some, but we are loving every bit of it. We are able to manage our ad campaigns more efficiently and effectively. **What do you dislike about Epom Ad Server?** This is tough to answer as I didn't come anything that I disliked. **What problems is Epom Ad Server solving and how is that benefiting you?** The best part of Epom is that it helps you in managing your varied ad campaigns flawlessly. You don't miss a single action, and you also get all the important insights in real-time. What more can one ask for? ### 26. The Best Ad Server I Used with RTB Bidder **Rating:** 4.5/5.0 stars **Reviewed by:** Jacob M. | Cloud Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Epom Ad Server?** 50+ targeting attributes that ensure precise targeting, the opportunity to use RTB bidder and take part in an RTB auction instead of daisy-chaining, a variety of available video mobile formats, free template builder and rich media templates. **What do you dislike about Epom Ad Server?** The ad server has a steep learning curve, which may be not so fine if you’re a complete novice in advertising. **Recommendations to others considering Epom Ad Server:** Be sure that you understand the ad serving process. This server is not for beginners. **What problems is Epom Ad Server solving and how is that benefiting you?** I use an ad server to get mobile traffic by running our video ads in apps. I get relevant traffic for now, which means that targeting works fine. ### 27. Epom White Label DSP **Rating:** 4.5/5.0 stars **Reviewed by:** Irina M. | Co-Founder & Growth Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2019 **What do you like best about Epom Ad Server?** Awesome optimization tools - we can set up the rules for traffic bidding and if the traffic source doesn't fit our bid or targeting options it's automatically blacklisted. So, we don't pay for low-performing traffic. Instead, for best-perfrofming traffic sources we set the bid multipliers to be sure that we always win the impression. **What do you dislike about Epom Ad Server?** As we are the newbies to the programmatic buying, we'd like to have more tutorials. **Recommendations to others considering Epom Ad Server:** The interface is really user-friendly and their support team is super helpful! I do recommend Epom White label DSP. **What problems is Epom Ad Server solving and how is that benefiting you?** We use white label Epom platform to promote our services/buy traffic. As we created our own DSP we do not share revenue with third-party ad networks and we own all the data. ### 28. Great tool for buying traffic **Rating:** 5.0/5.0 stars **Reviewed by:** Karina P. | Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2019 **What do you like best about Epom Ad Server?** Epom DSP has literally become the best investment of the year. Simple interface, a wide range of ad formats and amazing targeting options. White label Dsp has a super easy setup page, where you can set up logo, terms and conditions within 10 minutes. One of their main benefits are native and popup ads, which is not common for the majority of DSPs which have pretty standard ad formats. Epom DSP has a minimum commitment of $2000 and 5% setup fee, which is the most compatible price on the market, as one of the DSPs we considered before choosing Epam charges $7000 for white labeling option. **What do you dislike about Epom Ad Server?** Everything's ok so far, it's been almost a year since we've started using Epam's DSP and can't complain **Recommendations to others considering Epom Ad Server:** hint - you can set a different fee for every particular advertiser. **What problems is Epom Ad Server solving and how is that benefiting you?** We need DSP for programmatic advertising using mobile, desktop, and video inventory. ### 29. Good tool for running performance ad campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Kate K. | Global Partnership Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2019 **What do you like best about Epom Ad Server?** Great algorithm for KPIs automation - we set up rules for getting maximum performance, lower bids and fast ROI. The platform automatically blacklists low-performing traffic sources and we just don’t waste our money on them; Quality mobile and in-app inventory at affordable price; Really smart platform. If I am not winning bids, the system tells me the exact reason why that happens. And I fix it asap. Usability - the platform is well designed and easy to navigate. DSPs are normally very complex, however, Epom provides good UX. REAL Instant reporting - we have the ad performance statistics delivered in 1 second **What do you dislike about Epom Ad Server?** Currently video inventories are still in the implementation process **What problems is Epom Ad Server solving and how is that benefiting you?** With the help of Epom I run complicated performance ad campaigns and launch retargeting. So we can be sure that we buy quality users. ### 30. Great for big publishers **Rating:** 5.0/5.0 stars **Reviewed by:** Evgeniya D. | Marketing Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2019 **What do you like best about Epom Ad Server?** Ad server helps us manage multiple projects at a time. We use it for mobile arvertising in our games and it’s the most complete solution we’d ever used. They are constantly developing new features, which is great for us, but may be useless for small publishers that seek simple functionality. Despite the UX, the core value of epom ad server for our business is huge. Its one if the cheapest solutions on the market, but one of the most feature- packed. Definitely not for newbies. **What do you dislike about Epom Ad Server?** The interface may be slow during mass operations, eg mass uploads. **What problems is Epom Ad Server solving and how is that benefiting you?** managing multiple advertisers and hundreds of ad campaigns in one account. ### 31. WL DSP for buying traffic **Rating:** 4.5/5.0 stars **Reviewed by:** Aleksandra M. | Account Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2019 **What do you like best about Epom Ad Server?** We decided to create own DSP to buy traffic because it is important for us to own the data. Also, we used many ad networks before and it was rather difficult to make thorough analysis of multiple campaigns from various accounts. Now, we have an aggregated stats in one dashboard. Also, the support we get from Epom team is always very prompt and useful. The platform is user friendly and on the most part intuitive. **What do you dislike about Epom Ad Server?** Bidding rules and multipliers were difficult to understand at a first glance. **Recommendations to others considering Epom Ad Server:** The optimisation algorithm at Epom is very powerful - whitelists and blacklists really ease opimisation of campaigns. **What problems is Epom Ad Server solving and how is that benefiting you?** We are promoting our services (buying traffic) through our own demand-side platform, in-house ### 32. Amazing solution for advanced ad serving **Rating:** 5.0/5.0 stars **Reviewed by:** Stanislav S. | Digital Marketing Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2019 **What do you like best about Epom Ad Server?** Feature we enjoy best is for sure automated optimization: you can constantly optimize I2C & eCPM without digging into the ad server account. We can run AB tests, use mass uploads and use their extensive targeting. However, the very best feature we appreciate is the absence of the discrepancies. If you are a big publisher, you know how much can even 15% discrepancy cost you. **What do you dislike about Epom Ad Server?** I needed 3 demos and a help of the personal manager to get everything setup right. I have an entreprise Account and it works best for us. **Recommendations to others considering Epom Ad Server:** It's best in line solution for cross-channel advertising and multiple campaign management **What problems is Epom Ad Server solving and how is that benefiting you?** Run and manage in-house ads, AB testing ### 33. Perfect for buying traffic via RTB **Rating:** 5.0/5.0 stars **Reviewed by:** Elena D. | Country Team Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2019 **What do you like best about Epom Ad Server?** We use Epom white-label DSP account for media buying. It's cool that we have the aggregated data from all the SSPs and traffic sources that we buy from - it saves a lot of time for analysis and gives us a full picture of campaigns to take further data-driven decisions. The analytics is great and allows us to run performance campaigns. **What do you dislike about Epom Ad Server?** We haven't experienced any significant drawbacks at the moment **Recommendations to others considering Epom Ad Server:** Their support team is very helpful, they assisted us with the trasfer of our campaigns and our every request is answered within 20 minutes. **What problems is Epom Ad Server solving and how is that benefiting you?** We unite all our accounts from various DSPs in a single account. Integrate good-performing traffic sources by ourselves and buy it programmatically ### 34. Built my own demand-side platform with Epom **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2019 **What do you like best about Epom Ad Server?** Now I buy traffic from SSPs and websites at my own DSP and don't pay fees to other platforms. I can connect as many different SSPs and as much traffic as I want. My DSP is customised to the details, I added the name of my company and my logo on it. It looks great. **What do you dislike about Epom Ad Server?** The process of creating DSP was quite complicated, so that's good that I had a demo with Roman from Epom. **What problems is Epom Ad Server solving and how is that benefiting you?** I built my own DSP and now I buy traffic for my offers with it. I save a lot of money while not paying % from my media buys to other DSPs. ### 35. Great Ad Serving Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Valerie T. | Linkbuilder, Outreach, and Public Relations Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2019 **What do you like best about Epom Ad Server?** Srtong creative capabilities. They provide the variery of rich media ad formats. Support team is really helpful and all the requests are solved quickly. **What do you dislike about Epom Ad Server?** From first sight, the interface is rather difficult for complex setup. **Recommendations to others considering Epom Ad Server:** If you are looking for a budget ad server for running ads - I highly recommend it! **What problems is Epom Ad Server solving and how is that benefiting you?** Serving in-house ads for the promotion of our platform. ### 36. Exactly what I was looking for **Rating:** 5.0/5.0 stars **Reviewed by:** Anastasiia S. | Social Media Intern, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2018 **What do you like best about Epom Ad Server?** It’s easy to use platform for efficient ad management & optimization with RTB technology and more than 40 ad formats including best-performing rich media and native. My manager is super-friendly and can advice me on some new features or guide me through some especially complex setups. **What do you dislike about Epom Ad Server?** It took me 2 demos and lots of documentation reading to finally get a clue how to get the most of it. You’ll really need patience, but it pays off very soon. **What problems is Epom Ad Server solving and how is that benefiting you?** My server functionality is based on my business needs and goals, so I don’t pay for features I don’t need. after the free trial I tried a standard plan first, but now want to switch to Advanced and try White Labeling option. ### 37. All in one ad management platform is definitely worth using **Rating:** 5.0/5.0 stars **Reviewed by:** Craig M. | Senior Manager, Accounting, Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2018 **What do you like best about Epom Ad Server?** I like the real-time reporting capabilities most, they really have instant analytics with only 1,5 sec delay that sounds fantastic to me since the “real-time reporting” in other products mean 24-hr delay in stats. I’m using Epom for 3 or 4 years already so to me is very easy to use. **What do you dislike about Epom Ad Server?** I’d love to get all the features Epom is rolling out explained straight away. I Remember when I asked about custom feature development and the support team told me it has been already developed and integrated to my account, but I just wasn’t using it. **What problems is Epom Ad Server solving and how is that benefiting you?** With Epom Ad Server I actually have 0 to 1 percent of discrepancy with the industry limit to 10-15%. I am actively using video and other rich media formats, they’re awesome. ### 38. Slightly complex, but amazing ad management platform **Rating:** 4.0/5.0 stars **Reviewed by:** Travis R. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2018 **What do you like best about Epom Ad Server?** Lots of customization available,feature of mass uploads is PRICELESS for me and save 2-4 hours per day! Launching cross-channel deeply targeted ad campaigns is quite easy. Great that I can keep various advertising sources and channels into one place. Highly appreciate RTB technology and advanced reporting options **What do you dislike about Epom Ad Server?** While working on things at a large scale, you can face the UI small bugs but it works fine after refreshing the page **What problems is Epom Ad Server solving and how is that benefiting you?** We use Ad Server for tracking and controlling advertisers and publishers ### 39. Great platform , easy to use and configure **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2019 **What do you like best about Epom Ad Server?** The platform was very easy to configure and the support is responsive **What do you dislike about Epom Ad Server?** The account managers are outside of the U.S Time zone **Recommendations to others considering Epom Ad Server:** Get more support in the United states **What problems is Epom Ad Server solving and how is that benefiting you?** We’re getting our ads on publisher sites. We’ve seen an increase in traffic and revenue as a result of it ### 40. Great for ad networks **Rating:** 5.0/5.0 stars **Reviewed by:** Kateryna B. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2018 **What do you like best about Epom Ad Server?** Epom Ad Server is a very smart and robust platform, which has various scheduling options for when and where to serve ads. You can also create different types of accounts for team and partners with limited access to stats, ad management, creatives upload etc **What do you dislike about Epom Ad Server?** I had trouble with the complex interface during my first week of usage. **What problems is Epom Ad Server solving and how is that benefiting you?** Advanced ad management and optimization. ### 41. Be careful form this company, they seem to be a fruad company. **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2018 **What do you like best about Epom Ad Server?** They wasted our company's time for almost 1 month and at the end, we didn't receive any clicks to our website. The customer service representative's name was Maksym. **What do you dislike about Epom Ad Server?** 1- They have a very slow and have a bad customer service 2- Not sticking to their promises, they told us that we are going to get an account so that we can adjust our ads on our own, but after we sent the money, they stopped responding for 7 days, then when we told them that we are going to file a dispute, they sent us an excel sheet claiming that this is your ad's results! But on our Google Analytics' resports we didn't receive any clicks from their platform! **Recommendations to others considering Epom Ad Server:** Be careful from this platform, they will take your money and then stop responding. They seem to be a fraud company. **What problems is Epom Ad Server solving and how is that benefiting you?** Just wasting time, they didn't resolve any of our issues. I don't recommend them to any company. **Official Response from Clate Levine:** > Hi, We’re sorry to hear about your recent experience. However, your review most likely refers to another product. Epom Ad Server is the solution that helps you manage your ad activity across all verticals. We don’t do any advertising activity on behalf of our clients. If your concern refers to other Epom product, please PM us at pr@epom.com and we’ll do our best to help you. ### 42. A Real real-time analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2018 **What do you like best about Epom Ad Server?** It is quite easy to manage all cross-channel campaigns in one account, great AB testing options and automatic CTR, I2C & eCPM optimization. **What do you dislike about Epom Ad Server?** Sometimes there are problems with uploading certain graphics. **What problems is Epom Ad Server solving and how is that benefiting you?** I use it for advanced real-time anallytics, and for running rich media af formats - they have likr 50 of ad formats available and its the best option for me so far. ### 43. Company wasted my time for nothing **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2016 **What do you like best about Epom Ad Server?** I couldn't use their service. And they couldn't help me login. **What do you dislike about Epom Ad Server?** - Login doesn't work - Password reset works but new password is unusable - Password are sent in clear text in emails - Company couldn't help me login. - Company sends many emails (probably classified as spam) **Recommendations to others considering Epom Ad Server:** Create an email specially for that service, so if you don't like them you can drop that email. **What problems is Epom Ad Server solving and how is that benefiting you?** - None, still trying to delete my personal data from that company servers. ### 44. Flexible and Stable Ad Server **Rating:** 4.5/5.0 stars **Reviewed by:** Margaret H. | Senior Sales Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2015 **What do you like best about Epom Ad Server?** The support team was available and helpful when we were arranging the integration of our partner SSPs and DSPs and setting up our first multi-channel campaigns. The accuracy and quick delivery of real-time analytics was a great bonus too. Despite a rather large number of clients, we never received complaints about delays in analytic data. **What do you dislike about Epom Ad Server?** The recent changes in the UI (tree view to grid view) are very helpful, but they don’t solve some of the interfaces core problems. If your needs are basic, the user interface is as easy to use as it could possibly be, but using some of the ad server’s more complicated features requires a more tinkering around than we would like. The support team makes up for what the UI is missing, but interface improvements need to be made. **What problems is Epom Ad Server solving and how is that benefiting you?** We needed an ad serving platform that would minimize the time and money spent on setting up cross-channel advertising campaigns. Epom Ad Server made it easy to manage a large number of campaigns on multiple platforms within one account. ### 45. Scalable ad serving platform and great support **Rating:** 4.5/5.0 stars **Reviewed by:** Gordon G. | Operations Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2015 **What do you like best about Epom Ad Server?** I was surprised with how quickly and how well the support team and the platform itself was able to handle the migration from our previous ad serving platform. We went from using Epom as a backup platform for smaller campaigns and websites to using it full-time in a few days, and after four months we haven’t encountered any problems. **What do you dislike about Epom Ad Server?** Although the user interface seems intuitive at first, setting up some of the platform’s more complex features was more difficult than we expected. Although Epom’s support was very helpful, the user interface could be better. **What problems is Epom Ad Server solving and how is that benefiting you?** Management of our clients’ ad operations became too complex, and we needed a scalable ad server that would simplify the process of setting up and managing campaigns while still providing accurate real-time analytical data. ### 46. Intuitive ad campaign management **Rating:** 5.0/5.0 stars **Reviewed by:** Dudik A. | Head of Media Buying, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2015 **What do you like best about Epom Ad Server?** The simplicity of setting up new campaigns across multiple channels was greatly appreciated by everyone in our team. Easy mass-uploads of banners and automatic performance-based optimization for each individual banner and campaign simplified our ad operations. **What do you dislike about Epom Ad Server?** The user interface gets the job done, but could use an update. It works well and is somewhat intuitive, but it’s not visually appealing. **Recommendations to others considering Epom Ad Server:** very reliable, high quality traffic , very professional **What problems is Epom Ad Server solving and how is that benefiting you?** We needed to minimize ad-ops time and expand the number of publishers our advertisers could work with. We were able to do both with Epom Ad Server and Epom Market. - [View Epom Ad Server pricing details and edition comparison](https://www.g2.com/products/epom-ad-server/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-24+13%3A44%3A08+-0500&secure%5Bsession_id%5D=b9e99c03-4666-428b-9203-8c025c17f6e2&secure%5Btoken%5D=3104ba61b7b72da9cd0bbda218754ceeb16a0631b01e216142e7aa11d670b075&format=llm_user) ## Epom Ad Server Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Epom Ad Server Alternatives - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (365 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (863 reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) - 3.8/5.0 (442 reviews)