# Adobe Marketo Engage vs Foundry ABM Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Marketo Engage excels in its integration with Salesforce, allowing for a flexible user experience. Users appreciate features like sending emails on behalf of account managers, which enhances communication with potential clients throughout the sales process.
- **Users say** that Foundry ABM stands out for its ability to identify high-value accounts using real-time intent data. This capability helps teams focus on the right prospects, making their outreach more effective and personalized, which is a significant advantage for account-based marketing.
- **Reviewers mention** that Adobe Marketo Engage offers a high level of customization, enabling users to tailor the buyer journey based on specific personas and stages. This flexibility is praised for helping marketers fine-tune their strategies and improve campaign effectiveness.
- **According to verified reviews** , Foundry ABM is noted for its seamless integration with multiple sales channels, which simplifies the creation of repetitive funnels. Users find this integration process straightforward, enhancing their overall experience with the platform.
- **G2 reviewers highlight** that while Adobe Marketo Engage has a robust feature set, some users find its setup process to be less intuitive compared to Foundry ABM. The latter receives higher marks for ease of setup, which can be crucial for teams looking to get up and running quickly.
- **Users report** that Foundry ABM provides superior support, with many praising its responsiveness and helpfulness. This level of support is a key differentiator, especially for teams that may need assistance navigating the complexities of account-based marketing strategies.



| | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 3,136 | 205 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Mid-Market (65.0% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | No pricing available | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (192 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### Foundry ABM

Pros:
- Ease of Use (3 reviews)
- Integrations (3 reviews)

Cons:
- Complex Features (2 reviews)
- Complexity (2 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2629 reviews) | 8.3 (169 reviews) | 
  | **Ease of Use** | 7.3 (2691 reviews) | 8.0 (168 reviews) | 
  | **Ease of Setup** | 6.8 (1341 reviews) | 7.8 (97 reviews) | 
  | **Ease of Admin** | 7.6 (1176 reviews) | 8.1 (89 reviews) | 
  | **Quality of Support** | 7.5 (2479 reviews) | 8.8 (162 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1169 reviews) | 8.9 (90 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2595 reviews) | 8.5 (157 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### Foundry ABM

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1973 |
| **Foundry ABM** | N/A | N/A |

#### Email Marketing

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1758 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.7 (1746 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.1 (1713 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.5 (1661 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1698 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.8 (1517 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.9 (1571 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1357 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 7.9 (1250 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.2 (1634 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.2 (1597 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.4 (1657 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.0 (1535 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.2 (1604 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Program Management** | 8.3 (1612 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 8.3 (1496 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.0 (943 reviews) | Not enough data | 

#### Social

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Basic Reporting** | 7.7 (1651 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.2 (1235 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.2 (1161 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Customization ** | 7.7 (904 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.0 (903 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.7 (902 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.6 (594 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (60 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (61 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (59 reviews) | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (912 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.9 (871 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.1 (792 reviews) ✓ Verified | Not enough data | 

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Foundry ABM** | 7.3/10 | 29 |

#### Data Availability

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 7.5 (18 reviews) | 
| **Company Data Availability** | Not enough data | 7.7 (19 reviews) | 
| **Industry Research Availability** | Not enough data | 7.0 (19 reviews) | 
| **Technographic Data Availability** | Not enough data | 6.9 (6 reviews) | 

#### Data Accuracy

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Contact Data Accuracy** | Not enough data | 6.6 (17 reviews) | 
| **Company Data Accuracy** | Not enough data | 7.6 (17 reviews) | 
| **Technographic Data Accuracy** | Not enough data | 6.9 (6 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Internationalization** | Not enough data | 8.2 (11 reviews) | 
| **User, Role, and Access Management** | Not enough data | Feature Not Available | 
| **Performance and Reliability** | Not enough data | 7.8 (20 reviews) | 
| **Reporting/Dashboards** | Not enough data | 7.9 (21 reviews) | 
| **Mobile User Support** | Not enough data | Feature Not Available | 
| **APIs** | Not enough data | 7.9 (15 reviews) | 

#### Features

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Lead Builder** | Not enough data | 7.1 (13 reviews) | 
| **Integration to CRM/Marketing Automation** | Not enough data | 8.2 (20 reviews) | 
| **Data Cleaning/Enrichment** | Not enough data | 7.3 (10 reviews) | 
| **Data Segmentation/Filtering** | Not enough data | 7.1 (14 reviews) | 
| **Search** | Not enough data | 7.1 (12 reviews) | 
| **News/People Alerts** | Not enough data | 7.1 (12 reviews) | 
| **Connections** | Not enough data | 6.5 (10 reviews) | 
| **Reporting** | Not enough data | 7.0 (21 reviews) | 
| **Messaging** | Not enough data | Feature Not Available | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Foundry ABM** | N/A | N/A |

#### Content Creation

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **Foundry ABM** | 8.4/10 | 54 |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | 8.3 (43 reviews) ✓ Verified | 
| **Account-level Insights ** | 8.2 (324 reviews) | 8.6 (46 reviews) | 
| **Lead Analysis ** | 8.4 (338 reviews) | 8.4 (43 reviews) | 

#### Lead Management

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | 8.6 (44 reviews) | 
| **Predictive Scoring ** | 8.0 (326 reviews) | 7.9 (38 reviews) | 
| **Account Identification ** | 8.2 (336 reviews) | 8.8 (47 reviews) | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | 8.3 (14 reviews) | 
| **Revenue Planning ** | 8.1 (299 reviews) | 8.0 (14 reviews) | 
| **Media Attribution ** | 8.0 (297 reviews) | 8.2 (14 reviews) | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | 7.9 (13 reviews) | 
| **Customization ** | 8.3 (341 reviews) | 8.6 (45 reviews) | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | 9.0 (45 reviews) | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | 8.6 (47 reviews) | 
| **Trending Accounts ** | 8.1 (300 reviews) | 8.6 (42 reviews) | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | 8.6 (16 reviews) | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **Foundry ABM** | N/A | N/A |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | Not enough data | 
| **Calls and Voice** | 6.9 (25 reviews) | Not enough data | 
| **Other Outreach Options ** | 7.7 (25 reviews) | Not enough data | 
| **CRM Integration** | 7.7 (31 reviews) | Not enough data | 
| **Calendar** | 7.6 (25 reviews) | Not enough data | 
| **Shared Records** | 8.0 (24 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | Not enough data | 
| **Workflow Management** | 7.7 (31 reviews) | Not enough data | 
| **Workflow Performance** | 7.7 (30 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | Not enough data | 
| **Gamification** | 7.6 (23 reviews) | Not enough data | 

#### AI and Automation

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | Not enough data | 
| **Lead Scoring** | 8.0 (25 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.1 (26 reviews) | Not enough data | 
| **Machine Learning** | 7.8 (23 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (13 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (14 reviews) | Not enough data | 
| **Decision Making** | 6.8 (14 reviews) | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Foundry ABM** | 7.1/10 | 22 |

#### Data Availability

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 6.8 (19 reviews) | 
| **Account Data Availability** | Not enough data | 7.7 (20 reviews) | 
| **Offline Data** | Not enough data | 6.5 (8 reviews) | 

#### Platform Additional Functionality

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Integrations** | Not enough data | 7.4 (20 reviews) | 
| **Topic Customization** | Not enough data | 7.2 (17 reviews) | 
| **Natural Language Processing (NLP)** | Not enough data | 7.5 (8 reviews) | 
| **Alerts** | Not enough data | 7.2 (17 reviews) | 
| **Real-time Intent** | Not enough data | 7.9 (21 reviews) | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Foundry ABM** | 8.6/10 | 32 |

#### Platform Basics

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Centralization** | Not enough data | 8.6 (27 reviews) | 
| **Account Identification and Segmentation** | Not enough data | 8.7 (29 reviews) | 
| **Lead-to-Account Matching** | Not enough data | 8.8 (20 reviews) | 
| **Multichannel Engagement** | Not enough data | Not enough data | 
| **Personalized Content and Messaging** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Measurement** | Not enough data | 8.5 (27 reviews) | 
| **Revenue Analytics** | Not enough data | 8.3 (23 reviews) | 

#### Platform Additional Functionality 

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Integrations** | Not enough data | 8.7 (31 reviews) | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Artificial Intelligence

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **AI-Powered Data Analysis** | Not enough data | Not enough data | 
| **AI Personalization** | Not enough data | Not enough data | 

### Account-Based Web and Content Experiences

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Foundry ABM** | 8.8/10 | 26 |

#### Platform Basics

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Website Personalization** | Not enough data | 9.2 (22 reviews) | 
| **Content Creation and Distribution** | Not enough data | 9.1 (18 reviews) | 

#### Platform Reporting

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Measurement** | Not enough data | 8.5 (21 reviews) | 
| **Dashboards** | Not enough data | 8.2 (23 reviews) | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Foundry ABM** | 7.9/10 | 52 |

#### Platform Basics

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Retargeting** | Not enough data | 8.4 (34 reviews) | 

#### Platform Data

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Campaign Measurement** | Not enough data | 7.9 (49 reviews) | 
| **Attribution** | Not enough data | 7.4 (48 reviews) | 

#### Platform Additional Functionality

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Multivariate Testing** | Not enough data | 7.7 (33 reviews) | 
| **Integrations** | Not enough data | 8.0 (49 reviews) | 

#### Agentic AI - Account-Based Advertising

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Content Experience Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Foundry ABM** | 9.0/10 | 11 |

#### Content Creation

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Content Management** | Not enough data | 9.1 (9 reviews) ✓ Verified | 

#### Agentic AI - Content Experience Platforms

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Optimization

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **ROI Reporting** | Not enough data | 8.8 (10 reviews) ✓ Verified | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **Foundry ABM** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (24 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | Not enough data | 
| **Link Activity** | 8.0 (83 reviews) | Not enough data | 
| **Attachment Activity** | 7.8 (46 reviews) | Not enough data | 

#### Customizations

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | Not enough data | 
| **Email Scheduling** | 8.5 (79 reviews) | Not enough data | 
| **Notifications** | 7.8 (45 reviews) | Not enough data | 
| **Email Categorization** | 7.6 (47 reviews) | Not enough data | 
| **Templates** | 7.9 (83 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **Foundry ABM** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (5 reviews) | Not enough data | 

#### Calling

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | Not enough data | 
| **Generate Location** | 6.9 (18 reviews) | Not enough data | 
| **Call Types** | 6.7 (17 reviews) | Not enough data | 
| **Click-to-Call** | 7.0 (19 reviews) | Not enough data | 
| **Auto Dialer** | 7.7 (5 reviews) | Not enough data | 

#### Contacts

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | Not enough data | 
| **Information Locater** | 7.0 (19 reviews) | Not enough data | 
| **Record Prospect Data** | 7.4 (17 reviews) | Not enough data | 

#### Insights

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | Not enough data | 
| **Daily Summary** | 6.9 (18 reviews) | Not enough data | 
| **Automated Voicemails** | 7.3 (8 reviews) | Not enough data | 
| **Automated Emails** | 9.2 (8 reviews) | Not enough data | 
| **Sorts Prospects** | 6.3 (18 reviews) | Not enough data | 
| **Automated Note Taking** | 8.0 (5 reviews) | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **Foundry ABM** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | Not enough data | 
| **Content Creation** | 6.9 (12 reviews) | Not enough data | 
| **Templates** | 8.3 (12 reviews) | Not enough data | 
| **Advanced Search** | 6.9 (12 reviews) | Not enough data | 
| **Content Storage** | 6.8 (11 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | Not enough data | 
| **Alerts** | 8.1 (12 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.1 (14 reviews) | Not enough data | 
| **Content Utilization** | 7.2 (12 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **Foundry ABM** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (289 reviews) | Not enough data | 
| **Lead Analysis ** | 8.3 (310 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.1 (294 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (293 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (257 reviews) | Not enough data | 
| **Media Attribution ** | 8.2 (265 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | Not enough data | 
| **Customization ** | 8.3 (296 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **Foundry ABM** | 8.0/10 | 59 |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | 8.0 (43 reviews) | 
| **Account-level Insights ** | 8.1 (262 reviews) | 8.7 (52 reviews) | 
| **Lead Analysis ** | 8.1 (274 reviews) | 8.2 (48 reviews) | 

#### Lead Management

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | 8.2 (46 reviews) | 
| **Predictive Scoring ** | 8.0 (258 reviews) | 7.9 (43 reviews) | 
| **Account Identification ** | 8.1 (264 reviews) | 8.1 (52 reviews) | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | 7.7 (36 reviews) | 
| **Revenue Planning ** | 8.0 (211 reviews) | 7.9 (33 reviews) | 
| **Media Attribution ** | 8.0 (232 reviews) | 8.1 (38 reviews) | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | 8.1 (38 reviews) | 
| **Customization ** | 8.1 (263 reviews) | 7.9 (43 reviews) | 
| **Journey Analytics** | 8.3 (124 reviews) | 7.8 (30 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Foundry ABM** | N/A | N/A |

#### Marketing Distribution

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **Foundry ABM** | N/A | N/A |

#### Analysis

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.6 (116 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | Not enough data | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.3 (100 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Account Data Management Software](https://www.g2.com/categories/account-data-management)

**Unique to Adobe Marketo Engage (7):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to Foundry ABM (6):** [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences), [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Content Experience Platforms](https://www.g2.com/categories/content-experience-platforms), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | Foundry ABM | 
|---|---|---|
| **Small-Business** | 22.0% | 17.5% | 
| **Mid-Market** | 53.3% | 65.0% | 
| **Enterprise** | 24.7% | 17.5% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.8%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.1%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.7%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 30.9%

#### Foundry ABM

- **Computer Software:** 31.0%
- **Information Technology and Services:** 21.0%
- **Marketing and Advertising:** 8.0%
- **Accounting:** 2.5%
- **Financial Services:** 2.5%
- **Health, Wellness and Fitness:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Outsourcing/Offshoring:** 2.0%
- **Education Management:** 2.0%
- **Telecommunications:** 1.5%
- **Other:** 24.5%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25791 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3569 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13810 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9095 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4462 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)

### Alternatives to Foundry ABM

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1430 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews)
- [Metadata.io](https://www.g2.com/products/metadata-io/reviews) — 4.6/5 stars (299 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9095 reviews)
- [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) — 4.3/5 stars (265 reviews)
- [Uberflip a PathFactory Company](https://www.g2.com/products/uberflip-a-pathfactory-company/reviews) — 4.2/5 stars (341 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 4.0/5 stars (947 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

### Foundry ABM

- Title: [How often do you release new features?](https://www.g2.com/discussions/how-often-do-you-release-new-features) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hey Binita, thanks for your question! Our technical team has a scheduled product release every 6 weeks to optimize and enhance the platform. Larger feature..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-foundry-abm)