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Compare Adobe Marketo Engage and Foundry ABM 
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Mid-Market (64.8% of reviews)
Entry-Level Pricing
Contact Us Per Month
No pricing available
Adobe Marketo Engage
Star Rating
(3,071)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansFoundry ABM
Star Rating
(204)4.2 out of 5
Market Segments
Mid-Market (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Foundry ABMSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users appreciating its automated workflows and customizable reporting features. This makes managing campaigns and forecasting significantly easier, especially for mid-market companies.
- Users say that Foundry ABM stands out for its ability to target high-value accounts through personalized campaigns. Reviewers highlight its robust data analytics that provide real-time insights, which are crucial for refining marketing strategies.
- According to verified reviews, Adobe Marketo Engage has a more extensive user base, reflected in its higher total number of reviews. This suggests a broader range of experiences and feedback, which can be beneficial for potential users looking for a well-tested solution.
- Reviewers mention that Foundry ABM offers a smoother setup experience, with many users noting its intuitive interface and quick implementation. This can be particularly advantageous for teams looking to get started with account-based marketing without extensive training.
- Users highlight that Adobe Marketo Engage provides a structured approach to campaign management, keeping lists and data organized. However, some users have pointed out that it can require more manual intervention post-setup compared to Foundry ABM.
- G2 reviewers indicate that while both platforms have strong support, Foundry ABM receives higher marks for its customer service, with users praising the team's availability and responsiveness to questions, which can enhance the overall user experience.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Foundry ABM
No pricing availableFree Trial
Adobe Marketo Engage
Free Trial is available
Foundry ABM
No trial information availableRatings
Meets Requirements
8.3
2,610
8.3
168
Ease of Use
7.3
2,665
8.0
167
Ease of Setup
6.7
1,317
7.8
96
Ease of Admin
7.6
1,175
8.1
89
Quality of Support
7.5
2,460
8.9
161
Has the product been a good partner in doing business?
7.7
1,168
8.9
90
Product Direction (% positive)
8.0
2,579
8.5
156
Features by Category
Email Marketing
8.3
1753
|
Verified
Not enough data
8.7
1739
|
Verified
Not enough data
8.1
1716
|
Verified
Not enough data
8.5
1650
|
Verified
Not enough data
Online Marketing
7.8
1699
|
Verified
Not enough data
7.8
1519
|
Verified
Not enough data
7.9
1576
|
Verified
Not enough data
7.4
1574
|
Verified
Not enough data
7.4
1339
|
Verified
Not enough data
Lead Management
8.5
1355
|
Verified
Not enough data
7.9
1252
|
Verified
Not enough data
8.2
1628
|
Verified
Not enough data
8.2
1593
|
Verified
Not enough data
8.4
1645
|
Verified
Not enough data
8.0
1535
|
Verified
Not enough data
8.3
1549
|
Verified
Not enough data
8.2
1591
|
Verified
Not enough data
Campaign Management
8.3
1605
|
Verified
Not enough data
8.3
1495
|
Verified
Not enough data
7.3
1193
|
Verified
Not enough data
7.0
947
Not enough data
Social
7.3
750
|
Verified
Not enough data
7.5
801
|
Verified
Not enough data
7.6
789
|
Verified
Not enough data
7.5
756
|
Verified
Not enough data
7.5
718
|
Verified
Not enough data
Reporting & Analytics
7.7
1643
|
Verified
Not enough data
7.2
1417
|
Verified
Not enough data
7.2
1235
|
Verified
Not enough data
7.2
1164
|
Verified
Not enough data
6.9
1014
|
Verified
Not enough data
Platform
7.7
899
|
Verified
Not enough data
8.0
890
|
Verified
Not enough data
8.4
915
|
Verified
Not enough data
7.7
637
|
Verified
Not enough data
7.3
639
|
Verified
Not enough data
7.7
895
|
Verified
Not enough data
7.6
597
Not enough data
Agentic AI - Marketing Automation
7.4
65
Not enough data
7.5
64
Not enough data
7.3
64
Not enough data
7.0
64
Not enough data
7.3
64
Not enough data
7.5
64
Not enough data
Integration
8.0
913
|
Verified
Not enough data
7.9
867
|
Verified
Not enough data
8.1
792
|
Verified
Not enough data
Data Availability
Not enough data
7.5
18
Not enough data
7.7
19
Not enough data
7.0
19
Not enough data
6.9
6
Data Accuracy
Not enough data
6.6
17
Not enough data
7.6
17
Not enough data
6.9
6
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
8.2
11
Not enough data
Feature Not Available
Not enough data
7.8
20
Not enough data
7.9
21
Not enough data
Feature Not Available
Not enough data
7.9
15
Features
Not enough data
7.1
13
Not enough data
8.2
20
Not enough data
7.3
10
Not enough data
7.1
14
Not enough data
7.1
12
Not enough data
7.1
12
Not enough data
6.5
10
Not enough data
7.0
21
Not enough data
Feature Not Available
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
320
8.3
43
|
Verified
8.2
324
8.6
46
8.4
338
8.4
43
Lead Management
8.4
360
8.6
44
8.0
326
7.9
38
8.2
336
8.8
47
Marketing Campaigns
8.4
314
8.3
14
8.1
299
8.0
14
8.0
297
8.2
14
8.1
314
|
Verified
7.9
13
8.3
341
8.6
45
Campaign Execution
8.2
320
9.0
45
8.1
310
8.6
47
8.1
300
8.6
42
9.0
160
|
Verified
8.6
16
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Integrated Workflows
7.9
32
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Data Availability
Not enough data
6.8
19
Not enough data
7.7
20
Not enough data
6.5
8
Platform Additional Functionality
Not enough data
7.4
20
Not enough data
7.2
17
Not enough data
7.5
8
Not enough data
7.2
17
Not enough data
7.9
21
Platform Basics
Not enough data
8.5
26
Not enough data
8.7
29
Not enough data
8.8
20
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
8.4
26
Not enough data
8.3
23
Platform Additional Functionality
Not enough data
8.7
30
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
22
Not enough data
9.1
18
Platform Reporting
Not enough data
8.5
21
Not enough data
8.2
23
Platform Basics
Not enough data
8.4
34
Platform Data
Not enough data
7.9
49
Not enough data
7.4
48
Platform Additional Functionality
Not enough data
7.7
33
Not enough data
8.0
49
Agentic AI - Account-Based Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
9.1
9
|
Verified
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
8.8
10
|
Verified
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.2
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
290
Not enough data
8.3
312
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
8.0
43
8.1
262
8.7
52
8.1
274
8.2
48
Lead Management
8.4
284
8.2
46
8.0
257
7.9
43
8.1
264
8.1
52
Marketing Campaigns
8.2
237
7.7
36
8.0
211
7.9
33
8.0
232
8.1
38
8.0
231
8.1
38
8.1
263
7.9
43
8.3
124
7.8
30
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Foundry ABM are categorized as Account-Based Analytics and Account Data Management
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Marketing Account Intelligence, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Foundry ABM is categorized as Account-Based Web and Content Experiences, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Content Experience Platforms, and Sales Intelligence
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Foundry ABM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Computer Software
31.2%
Information Technology and Services
21.1%
Marketing and Advertising
8.0%
Hospital & Health Care
2.5%
Health, Wellness and Fitness
2.5%
Other
34.7%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 Comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
How often do you release new features?
1 Comment
Official Response from Foundry ABM
Hey Binita, thanks for your question! Our technical team has a scheduled product release every 6 weeks to optimize and enhance the platform. Larger feature...Read more
Foundry ABM has no more discussions with answers
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