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At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Mid-Market (48.3% of reviews)
Entry-Level Pricing
Contact Us Per Month
$635.00
Adobe Marketo Engage
Star Rating
(3,061)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansClick
Star Rating
(305)4.0 out of 5
Market Segments
Mid-Market (48.3% of reviews)
Pros & Cons
Entry-Level Pricing
$635.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users highlighting its robust features for managing campaigns and forecasting. Many appreciate the platform's scalability and customization options, making it a strong choice for businesses looking to streamline their marketing efforts.
- Users say that Click offers a user-friendly experience, particularly praising its collaborative culture and the simplicity of its solutions. Reviewers mention that after getting accustomed to the platform, it became an essential tool for their daily management, showcasing its ease of use.
- According to verified reviews, Adobe Marketo Engage has a significantly higher overall satisfaction score compared to Click, indicating that users generally find it to be a more reliable and effective marketing automation tool. This is reflected in the positive feedback regarding its reporting and dashboard features.
- Reviewers mention that while Click is customizable and offers many options, it may not match the depth of features available in Adobe Marketo Engage, particularly in areas like automated email responses and lead nurturing, where Marketo consistently receives higher ratings.
- Users highlight that Adobe Marketo Engage's structured approach helps keep campaigns, lists, and data organized, which is crucial for larger teams managing multiple marketing initiatives. In contrast, Click, while easy to learn, may lack some of the advanced functionalities that larger organizations require.
- G2 reviewers note that Adobe Marketo Engage's implementation process, although slightly more complex, pays off in the long run with its powerful features, while Click's straightforward setup is appreciated for smaller teams or those new to marketing automation.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Click
Base
$635.00
- Unlimited Users
- Unlimited Contacts
- Email Volume - starting at 50,000 per year included
Free Trial
Adobe Marketo Engage
Free Trial is available
Click
No trial information availableRatings
Meets Requirements
8.3
2,602
8.1
239
Ease of Use
7.3
2,657
7.6
242
Ease of Setup
6.7
1,308
7.6
146
Ease of Admin
7.7
1,169
7.8
129
Quality of Support
7.5
2,453
8.0
237
Has the product been a good partner in doing business?
7.7
1,162
8.0
130
Product Direction (% positive)
8.0
2,571
7.9
231
Features by Category
Email Marketing
8.3
1750
|
Verified
8.2
157
|
Verified
8.7
1739
|
Verified
8.5
156
|
Verified
8.1
1715
|
Verified
8.2
152
|
Verified
8.5
1650
|
Verified
7.9
137
|
Verified
Online Marketing
7.8
1698
|
Verified
7.3
134
|
Verified
7.8
1518
|
Verified
7.2
126
|
Verified
7.9
1574
|
Verified
7.5
121
|
Verified
7.4
1575
|
Verified
7.3
124
|
Verified
7.4
1339
|
Verified
7.4
112
|
Verified
Lead Management
8.5
1354
|
Verified
7.7
122
|
Verified
7.9
1252
|
Verified
7.4
117
|
Verified
8.2
1624
|
Verified
7.8
126
|
Verified
8.2
1590
|
Verified
7.3
117
|
Verified
8.4
1643
|
Verified
8.0
112
|
Verified
8.0
1535
|
Verified
7.2
113
|
Verified
8.3
1548
|
Verified
7.5
107
|
Verified
8.2
1592
|
Verified
8.3
126
|
Verified
Campaign Management
8.3
1603
|
Verified
7.5
106
|
Verified
8.3
1495
|
Verified
7.6
114
|
Verified
7.3
1193
|
Verified
7.0
80
|
Verified
7.0
948
6.9
66
Social
7.3
750
|
Verified
7.0
69
|
Verified
7.5
802
|
Verified
7.0
78
|
Verified
7.6
790
|
Verified
6.9
68
|
Verified
7.5
757
|
Verified
7.1
72
|
Verified
7.5
719
|
Verified
6.7
64
|
Verified
Reporting & Analytics
7.7
1641
|
Verified
7.8
140
|
Verified
7.2
1416
|
Verified
7.6
116
|
Verified
7.2
1235
|
Verified
7.0
90
|
Verified
7.2
1163
|
Verified
6.7
87
|
Verified
6.9
1014
|
Verified
6.8
85
Platform
7.7
896
|
Verified
7.7
102
|
Verified
8.0
886
|
Verified
8.0
100
|
Verified
8.4
913
|
Verified
8.3
105
|
Verified
7.7
636
|
Verified
7.6
74
|
Verified
7.3
639
|
Verified
7.6
90
|
Verified
7.7
895
|
Verified
7.7
107
|
Verified
7.6
595
7.5
77
|
Verified
Agentic AI - Marketing Automation
7.4
63
Not enough data
7.4
61
Not enough data
7.4
62
Not enough data
7.1
62
Not enough data
7.3
63
Not enough data
7.5
63
Not enough data
Integration
8.0
912
|
Verified
7.6
99
|
Verified
7.9
865
|
Verified
7.8
86
|
Verified
8.1
793
|
Verified
7.2
77
|
Verified
Administration
Not enough data
7.9
38
Not enough data
6.9
36
Not enough data
7.0
35
Not enough data
7.6
35
Not enough data
7.4
29
Not enough data
7.4
28
Integrations
Not enough data
7.2
24
Not enough data
7.0
25
Not enough data
7.3
22
Not enough data
7.5
29
Platform
Not enough data
7.4
27
Not enough data
7.5
27
Not enough data
7.2
24
Not enough data
7.4
29
Not enough data
7.3
25
Not enough data
8.0
36
Not enough data
7.5
31
Not enough data
8.2
33
Lead Intelligence
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.9
31
Not enough data
8.2
31
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.5
24
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
28
Not enough data
7.7
30
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.1
24
Not enough data
8.1
25
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
12
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.1
13
Not enough data
6.8
14
Not enough data
Content & Collaboration
Not enough data
8.8(won by default)
24
Not enough data
8.5(won by default)
25
Not enough data
8.5(won by default)
21
Not enough data
8.0(won by default)
23
Not enough data
8.7(won by default)
25
Not enough data
8.7(won by default)
25
Social Management
Not enough data
8.3(won by default)
24
Not enough data
8.8(won by default)
27
Not enough data
8.5(won by default)
25
Not enough data
8.3(won by default)
24
Not enough data
8.2(won by default)
19
Not enough data
8.4(won by default)
24
Not enough data
8.6(won by default)
7
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
8.3
39
Not enough data
8.0
38
Not enough data
7.8
39
Not enough data
8.2
38
Survey Customization
Not enough data
7.8
34
Not enough data
7.6
36
Not enough data
7.5
35
Not enough data
6.9
31
Survey Insights
Not enough data
8.2
36
Not enough data
8.0
32
Not enough data
8.2
38
Not enough data
7.8
37
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Analytics
8.2
82
Not enough data
8.0
82
Not enough data
7.8
46
Not enough data
Customizations
7.7
81
Not enough data
8.4
78
Not enough data
7.9
45
Not enough data
7.5
46
Not enough data
7.9
82
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
8
Not enough data
8.1
8
Not enough data
7.7
8
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
311
Not enough data
Lead Management
8.6
309
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
231
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Marketing Operations
Not enough data
7.8
41
Not enough data
8.1
55
Not enough data
8.3
44
Not enough data
8.4
46
Not enough data
7.6
39
Not enough data
7.6
37
Campaign Activity
Not enough data
8.3
52
Not enough data
8.4
54
Not enough data
7.6
45
Not enough data
7.9
46
Not enough data
7.7
45
Not enough data
7.8
43
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Click are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Click is categorized as Marketing Analytics, Visitor Identification, Social Media Management, Survey, and Transactional Email
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Click
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Information Technology and Services
15.4%
Computer Software
12.2%
Marketing and Advertising
7.3%
Non-Profit Organization Management
3.8%
Financial Services
3.8%
Other
57.3%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 Comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
What is ClickDimensions used for?
2 Comments
AR
ClickDimensions email statistics deliver a robust overview of key metrics such as unsubscribes and open rates, enabling you to effectively evaluate the...Read more
Click has no more discussions with answers
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