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Compare Adobe Journey Optimizer and Tealium Customer Data Hub 
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At a Glance
Market Segments
Small-Business (43.6% of reviews)
Enterprise (51.7% of reviews)
Entry-Level Pricing
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Adobe Journey Optimizer
Star Rating
(129)4.3 out of 5
Market Segments
Small-Business (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
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Browse all 3 pricing plansTealium Customer Data Hub
Star Rating
(405)4.3 out of 5
Market Segments
Enterprise (51.7% of reviews)
Pros & Cons
Entry-Level Pricing
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Learn more about Tealium Customer Data HubSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Tealium Customer Data Hub excels in Quality of Support, scoring 9.0, with many reviewers mentioning responsive and knowledgeable support staff who assist with complex integration issues. In contrast, Adobe Journey Optimizer, with a score of 8.2, has received feedback indicating that while support is generally good, response times can be slower during peak periods.
- Reviewers mention that Tealium's Dynamic Segmentation feature, scoring 7.9, allows for highly customizable audience targeting, which is particularly beneficial for enterprise-level users. Adobe Journey Optimizer, scoring 8.2, also offers strong segmentation capabilities, but users say it can be less intuitive for new users compared to Tealium's interface.
- Users on G2 highlight that Tealium Customer Data Hub's Autonomous Task Execution, with a score of 8.7, automates complex workflows effectively, making it a favorite among users who need to streamline operations. Adobe Journey Optimizer, scoring 7.8, provides automation features but reviewers mention that they are not as robust or flexible as those in Tealium.
- Reviewers mention that Adobe Journey Optimizer shines in Journey Reporting, scoring 8.4, with users appreciating its detailed analytics and visualization tools that help track customer interactions. Tealium, with a score of 7.8, offers solid reporting but users say it lacks some of the advanced visualization options found in Adobe.
- Users report that Tealium's Ease of Use, scoring 7.7, is generally favorable, especially for teams familiar with data management. However, Adobe Journey Optimizer, with a score of 7.5, has been noted by users as having a steeper learning curve, particularly for those new to journey optimization tools.
- G2 users mention that both products have similar Entry Level Prices, as both require potential buyers to contact the companies for pricing details. However, Tealium is often perceived as more suited for larger enterprises, while Adobe is seen as more accessible for small businesses, reflected in their respective market segment reviews.
Pricing
Entry-Level Pricing
Adobe Journey Optimizer
Select
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The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
Tealium Customer Data Hub
Custom
Contact Us
Tealium AudienceStream CDP is priced based on the number of events collected with included service hours based on the volume tier.
- Discounts are available for solution bundles which include Tealium AudienceStream CDP along with the full suite of Tealium products, the Tealium Customer Data Hub.
- For a quote, please contact us to determine pricing at your volume level.
Free Trial
Adobe Journey Optimizer
No trial information availableTealium Customer Data Hub
No trial information availableRatings
Meets Requirements
8.2
102
8.7
319
Ease of Use
7.7
110
7.7
317
Ease of Setup
7.5
100
7.6
211
Ease of Admin
7.4
31
7.9
180
Quality of Support
8.3
98
8.9
304
Has the product been a good partner in doing business?
7.9
29
8.9
176
Product Direction (% positive)
9.2
99
8.8
312
Features by Category
Email Marketing
8.8
31
Not enough data
8.7
31
Not enough data
8.5
30
Not enough data
8.7
31
Not enough data
8.8
28
Not enough data
8.5
30
Not enough data
8.6
29
Not enough data
8.1
28
Not enough data
7.8
28
Not enough data
Reporting & Analytics
8.4
31
Not enough data
8.7
31
Not enough data
Generative AI
7.5
27
Not enough data
7.8
27
Not enough data
Agentic AI - Email Marketing
9.2
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.2
8
Not enough data
Integration
8.1
32
Not enough data
7.6
31
Not enough data
7.4
29
Not enough data
8.0
29
Not enough data
8.4
27
Not enough data
8.0
28
Not enough data
Campaigns
8.8
7
Not enough data
8.6
6
Not enough data
7.4
7
Not enough data
9.3
7
Not enough data
7.5
8
Not enough data
Analytics
8.1
7
Not enough data
8.1
6
Not enough data
Optimization
8.6
7
Not enough data
7.9
7
Not enough data
6.9
7
Not enough data
7.4
7
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.3
17
Not enough data
7.5
16
Not enough data
6.8
16
Not enough data
6.8
17
Management
Not enough data
7.3
14
Not enough data
7.0
15
Not enough data
7.3
15
Not enough data
6.7
15
Not enough data
7.8
15
Compliance
Not enough data
8.4
17
Not enough data
6.9
17
Not enough data
7.7
17
Not enough data
7.2
17
Security
Not enough data
7.8
15
Not enough data
8.3
15
Not enough data
7.7
15
Data Quality
Not enough data
7.7
16
Not enough data
7.2
15
Not enough data
8.0
15
Maintainence
Not enough data
8.1
15
Not enough data
8.2
15
Generative AI
Not enough data
5.3
10
Not enough data
5.5
10
Agentic AI - Data Governance
Not enough data
7.4
7
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
7.1
7
Not enough data
7.4
7
Not enough data
7.1
7
Segmentation
8.6
15
Not enough data
8.9
17
Not enough data
Targeting
8.9
16
Not enough data
8.3
10
Not enough data
Triggered Content
8.5
10
Not enough data
8.3
14
Not enough data
8.1
15
Not enough data
Personalized Content
8.6
14
Not enough data
7.8
10
Not enough data
8.4
16
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
9.6
12
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
9.3
12
Not enough data
Edit
8.9
12
Not enough data
8.6
13
Not enough data
8.1
13
Not enough data
Logistics
8.5
13
Not enough data
7.8
13
Not enough data
8.5
12
Not enough data
8.7
13
Not enough data
Generative AI
8.2
12
Not enough data
8.5
12
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.1
8
Not enough data
7.0
9
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
8.3
9
Not enough data
7.1
8
Not enough data
8.5
8
Not enough data
6.7
8
Not enough data
SMS Platform
7.1
8
Not enough data
7.3
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.3
8
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.3
115
|
Verified
Not enough data
8.5
114
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
112
|
Verified
Intelligence
Not enough data
7.5
102
|
Verified
Not enough data
7.0
84
|
Verified
Not enough data
7.1
87
|
Verified
Functionality
Not enough data
7.3
16
Not enough data
7.7
16
Not enough data
8.0
16
Not enough data
8.2
16
Not enough data
7.9
16
Not enough data
7.5
16
Not enough data
7.0
16
Not enough data
7.1
16
Not enough data
7.9
15
Platform Basics
8.4
58
8.1
30
8.5
64
7.8
30
Platform Data
8.5
60
8.0
31
8.2
57
8.3
31
8.3
57
8.2
31
8.2
57
7.8
31
Platform Additional Functionality
Feature Not Available
7.7
31
8.2
60
7.9
30
8.4
55
7.8
31
Agentic AI - Customer Journey Analytics
8.4
26
8.3
20
8.3
27
7.8
20
8.1
26
7.8
20
7.9
26
8.1
20
Development
Not enough data
7.9
16
Not enough data
7.6
16
Management
Not enough data
8.8
16
Not enough data
8.1
16
Integration Options
Not enough data
8.4
16
Not enough data
7.7
16
Not enough data
8.3
16
Not enough data
8.2
15
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
8.3
9
Functionality
Not enough data
7.8
9
Not enough data
7.6
9
Not enough data
8.7
9
Not enough data
7.8
9
Security
Not enough data
8.7
9
Not enough data
8.5
9
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.2
14
Not enough data
8.3
14
Not enough data
7.6
14
Not enough data
7.6
14
Not enough data
Campaigns
9.0
13
Not enough data
8.2
15
Not enough data
8.2
14
Not enough data
7.7
14
Not enough data
9.2
14
Not enough data
9.0
16
Not enough data
Engagement
9.0
14
Not enough data
Platform
8.9
14
Not enough data
8.3
15
Not enough data
7.8
13
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Journey Optimizer and Tealium Customer Data Hub are categorized as Customer Journey Analytics
Unique Categories
Adobe Journey Optimizer is categorized as Personalization Engines, Email Template Builder, Push Notification, Email Marketing, SMS Marketing, and Mobile Marketing
Tealium Customer Data Hub is categorized as Consent Management Platform (CMP), Data Governance, Identity Resolution, Tag Management Systems, Customer Data Platform (CDP), Stream Analytics, E-Commerce Data Integration, and Master Data Management (MDM)
Reviews
Reviewers' Company Size
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tealium Customer Data Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.7%
Information Technology and Services
12.8%
Computer Software
7.7%
Consulting
4.3%
Health, Wellness and Fitness
4.3%
Other
57.3%
Financial Services
8.3%
Retail
7.2%
Information Technology and Services
6.1%
Marketing and Advertising
5.0%
Insurance
5.0%
Other
68.5%
Discussions
Adobe Journey Optimizer has no discussions with answers
Can you supply any details about the deployment process?
1 Comment
Official Response from Tealium Customer Data Hub
Our standard net new deployment of our Universal Data Hub is 90 days. Deployment of AudienceStream alone may be shorter depending on steps already completed...Read more
How many product partnerships do you have?
1 Comment
Official Response from Tealium Customer Data Hub
We have over one thousand integration points with close to nine hundred different technologies, covering both client-side and server-side data management...Read more
What constitutes the primary key for your CDP solution?
1 Comment
Official Response from Tealium Customer Data Hub
Tealium supports more than one unique ID, and you can declare as many as necessary. In Tealium’s system, there is not one unique or master ID, but rather the...Read more
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