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Compare Adobe Journey Optimizer and CleverTap 
Featured Products
At a Glance
Market Segments
Small-Business (42.1% of reviews)
Mid-Market (53.0% of reviews)
Entry-Level Pricing
Contact Us
$75.00 Per Month
Adobe Journey Optimizer
Star Rating
(144)4.3 out of 5
Market Segments
Small-Business (42.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansCleverTap
Star Rating
(637)4.6 out of 5
Market Segments
Mid-Market (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CleverTap excels in user satisfaction, boasting a higher overall score compared to Adobe Journey Optimizer. Users appreciate its robust analytics capabilities, which allow them to monitor customer activity and send timely communications based on events.
- Users say CleverTap's ease of use is a significant advantage, with many highlighting its intuitive interface and quick setup process. This is particularly beneficial for marketing teams looking to implement campaigns efficiently, as noted by a user who found the platform's automation features invaluable for creating diverse campaigns.
- Reviewers mention that Adobe Journey Optimizer shines in managing personalized customer journeys across multiple channels. Its intuitive UI and seamless integration with other Adobe tools make it a strong contender for those who prioritize a cohesive experience in campaign management.
- According to verified reviews, CleverTap's support team receives high praise for responsiveness and effectiveness, which enhances the overall user experience. Users have shared positive experiences with the support team, noting that their queries are addressed promptly, contributing to a smoother workflow.
- G2 reviewers highlight that while Adobe Journey Optimizer offers a clear, visual approach to designing customer journeys, some users find it less flexible than CleverTap when it comes to personalization and automation. This can be a drawback for teams that require more dynamic campaign capabilities.
- Users report that CleverTap's strong focus on personalization and automation allows for the creation of tailored campaigns that significantly improve engagement. In contrast, while Adobe Journey Optimizer provides solid features for campaign management, some users feel it lacks the depth of CleverTap's capabilities in this area.
Pricing
Entry-Level Pricing
Adobe Journey Optimizer
Select
Contact Us
The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Free Trial
Adobe Journey Optimizer
No trial information availableCleverTap
Free Trial is available
Ratings
Meets Requirements
8.3
111
8.8
532
Ease of Use
7.8
119
8.9
534
Ease of Setup
7.6
109
8.5
320
Ease of Admin
7.5
34
9.0
245
Quality of Support
8.3
107
9.0
524
Has the product been a good partner in doing business?
8.0
32
9.2
244
Product Direction (% positive)
9.2
108
9.5
516
Features by Category
Email Marketing
8.6
32
Not enough data
8.7
31
Not enough data
8.5
30
Not enough data
8.8
32
Not enough data
8.8
28
Not enough data
8.5
30
Not enough data
8.7
30
Not enough data
8.1
28
Not enough data
7.8
28
Not enough data
Reporting & Analytics
8.4
32
Not enough data
8.7
32
Not enough data
Generative AI
7.5
27
Not enough data
7.8
27
Not enough data
Agentic AI - Email Marketing
9.2
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.2
8
Not enough data
Integration
8.1
32
Not enough data
7.6
31
Not enough data
7.4
29
Not enough data
8.0
29
Not enough data
8.4
27
Not enough data
8.0
28
Not enough data
Email Marketing
Not enough data
9.0
168
Not enough data
8.9
161
Not enough data
8.9
160
Not enough data
8.8
148
Online Marketing
Not enough data
8.1
129
Not enough data
8.7
155
Not enough data
9.1
163
Not enough data
9.1
156
Not enough data
8.2
133
Lead Management
Not enough data
8.9
139
Not enough data
8.6
138
Not enough data
9.2
169
Not enough data
8.4
123
Not enough data
8.6
136
Not enough data
8.6
147
Not enough data
8.6
139
Not enough data
8.7
136
Campaign Management
Not enough data
8.8
147
Not enough data
8.1
136
Not enough data
8.1
130
Not enough data
7.8
124
Social
Not enough data
Feature Not Available
Not enough data
7.9
130
Not enough data
7.9
135
Not enough data
7.7
128
Not enough data
8.0
134
Reporting & Analytics
Not enough data
8.9
162
Not enough data
8.4
150
Not enough data
8.4
147
Not enough data
8.5
141
Not enough data
7.3
122
Platform
Not enough data
8.7
155
Not enough data
8.7
137
Not enough data
9.2
153
Not enough data
8.3
123
Not enough data
8.6
128
Not enough data
8.8
143
Not enough data
8.5
121
Agentic AI - Marketing Automation
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Integration
Not enough data
8.6
158
Not enough data
8.5
150
Not enough data
8.2
136
User Identification
Not enough data
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Tracking & Reporting
Not enough data
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Campaigns
8.8
7
9.0
240
8.6
6
9.3
253
7.4
7
8.9
241
9.3
7
9.2
257
7.5
8
9.3
241
Analytics
8.1
7
8.9
250
8.1
6
8.8
237
Optimization
8.6
7
8.9
238
7.9
7
9.0
245
6.9
7
9.0
235
7.4
7
8.7
217
Agentic AI - Push Notification
Not enough data
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Segmentation
8.6
15
9.4
70
8.9
17
9.5
67
Targeting
8.9
16
9.4
66
8.3
10
9.3
66
Triggered Content
8.5
10
9.3
59
8.3
14
9.3
65
8.1
15
9.4
66
Personalized Content
8.6
14
9.2
59
7.8
10
8.5
59
8.4
16
9.0
57
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
9.6
12
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
9.3
12
Not enough data
Edit
9.0
13
Not enough data
8.6
13
Not enough data
8.1
13
Not enough data
Logistics
8.5
13
Not enough data
7.8
13
Not enough data
8.6
13
Not enough data
8.7
13
Not enough data
Generative AI
8.2
12
Not enough data
8.5
12
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.1
8
Not enough data
7.0
9
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
8.3
9
Not enough data
7.1
8
Not enough data
8.5
8
Not enough data
6.7
8
Not enough data
SMS Platform
7.1
8
Not enough data
7.3
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.3
8
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Agentic AI - Customer Journey Mapping
Not enough data
8.3
7
Platform Basics
8.5
61
Not enough data
8.6
68
Not enough data
Platform Data
8.5
61
Not enough data
8.2
59
Not enough data
8.3
57
Not enough data
8.2
57
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
63
Not enough data
8.4
55
Not enough data
Agentic AI - Customer Journey Analytics
8.4
26
Not enough data
8.3
28
Not enough data
8.1
26
Not enough data
8.0
27
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Analysis
8.2
14
8.6
194
8.3
14
8.9
231
|
Verified
7.6
14
8.7
178
7.6
14
8.9
178
Campaigns
9.0
13
8.5
191
|
Verified
8.3
16
9.3
238
|
Verified
8.3
15
8.8
189
7.7
14
8.2
153
9.2
15
9.1
179
9.0
16
9.3
193
Engagement
9.0
14
8.6
166
Platform
8.9
14
8.8
203
8.3
15
8.8
197
|
Verified
7.8
13
8.6
174
Agentic AI - Mobile Marketing
Not enough data
8.5
11
Not enough data
8.2
12
Not enough data
7.7
11
Not enough data
8.2
12
Not enough data
7.8
12
Not enough data
8.1
12
Marketing Operations
Not enough data
8.4
217
|
Verified
Not enough data
8.8
247
|
Verified
Not enough data
8.8
253
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
101
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.9
259
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Variation Testing
Not enough data
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Reporting
Not enough data
9.2
139
Not enough data
9.0
137
Personalization
Not enough data
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Administration
Not enough data
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Categories
Categories
Shared Categories
Adobe Journey Optimizer and CleverTap are categorized as Personalization Engines, Push Notification, and Mobile Marketing
Unique Categories
Adobe Journey Optimizer is categorized as Customer Journey Analytics, Email Template Builder, Email Marketing, and SMS Marketing
CleverTap is categorized as Marketing Analytics, Mobile App Analytics, Mobile App Optimization, Marketing Automation, Customer Journey Mapping, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.1%
Information Technology and Services
13.5%
Computer Software
7.9%
Consulting
4.8%
Health, Wellness and Fitness
4.0%
Other
54.8%
Financial Services
16.9%
Information Technology and Services
6.2%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.6%
Alternatives
Discussions
Adobe Journey Optimizer has no discussions with answers
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
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