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Compare Adobe Analytics and Adobe Marketo Engage 
Featured Products
At a Glance
Market Segments
Enterprise (43.5% of reviews)
Mid-Market (53.5% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Month
Adobe Analytics
Star Rating
(1,132)4.2 out of 5
Market Segments
Enterprise (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsAdobe Marketo Engage
Star Rating
(3,070)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansAdobe Analytics vs Adobe Marketo Engage
When assessing the two solutions, reviewers found Adobe Analytics easier to use and set up. Reviewers also felt that Adobe Analytics was easier to do business with overall. However, reviewers felt that administration of both products was equally easy.
- Reviewers felt that Adobe Analytics meets the needs of their business better than Adobe Marketo Engage.
- When comparing quality of ongoing product support, reviewers felt that Adobe Analytics is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Adobe Marketo Engage over Adobe Analytics.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableAdobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Free Trial
Adobe Analytics
No trial information availableAdobe Marketo Engage
Free Trial is available
Ratings
Meets Requirements
8.6
884
8.3
2,609
Ease of Use
7.5
940
7.3
2,664
Ease of Setup
7.2
379
6.7
1,315
Ease of Admin
7.6
279
7.6
1,174
Quality of Support
7.8
810
7.5
2,459
Has the product been a good partner in doing business?
8.0
279
7.7
1,167
Product Direction (% positive)
7.6
845
8.0
2,578
Features by Category
Email Marketing
Not enough data
8.3
1753
|
Verified
Not enough data
8.7
1741
|
Verified
Not enough data
8.1
1718
|
Verified
Not enough data
8.5
1652
|
Verified
Online Marketing
Not enough data
7.8
1700
|
Verified
Not enough data
7.8
1520
|
Verified
Not enough data
7.9
1577
|
Verified
Not enough data
7.4
1576
|
Verified
Not enough data
7.4
1341
|
Verified
Lead Management
Not enough data
8.5
1357
|
Verified
Not enough data
7.9
1254
|
Verified
Not enough data
8.2
1628
|
Verified
Not enough data
8.2
1595
|
Verified
Not enough data
8.4
1647
|
Verified
Not enough data
8.0
1537
|
Verified
Not enough data
8.3
1551
|
Verified
Not enough data
8.2
1593
|
Verified
Campaign Management
Not enough data
8.3
1605
|
Verified
Not enough data
8.3
1497
|
Verified
Not enough data
7.3
1194
|
Verified
Not enough data
7.0
949
Social
Not enough data
7.3
752
|
Verified
Not enough data
7.5
803
|
Verified
Not enough data
7.6
791
|
Verified
Not enough data
7.5
758
|
Verified
Not enough data
7.5
720
|
Verified
Reporting & Analytics
Not enough data
7.7
1643
|
Verified
Not enough data
7.2
1418
|
Verified
Not enough data
7.2
1237
|
Verified
Not enough data
7.2
1165
|
Verified
Not enough data
6.9
1016
|
Verified
Platform
Not enough data
7.7
900
|
Verified
Not enough data
8.0
890
|
Verified
Not enough data
8.4
916
|
Verified
Not enough data
7.7
638
|
Verified
Not enough data
7.3
640
|
Verified
Not enough data
7.7
896
|
Verified
Not enough data
7.6
597
Agentic AI - Marketing Automation
Not enough data
7.4
65
Not enough data
7.5
64
Not enough data
7.3
64
Not enough data
7.0
64
Not enough data
7.3
64
Not enough data
7.5
64
Integration
Not enough data
8.0
915
|
Verified
Not enough data
7.9
868
|
Verified
Not enough data
8.1
794
|
Verified
Metrics
8.6
606
Not enough data
8.4
600
Not enough data
8.4
606
Not enough data
8.4
580
Not enough data
8.4
565
Not enough data
8.1
543
Not enough data
8.1
563
Not enough data
8.5
569
Not enough data
8.2
534
Not enough data
Reporting
8.3
594
Not enough data
8.3
581
Not enough data
8.2
555
Not enough data
8.4
575
Not enough data
8.1
513
Not enough data
8.0
497
Not enough data
8.5
596
Not enough data
Other
8.4
554
Not enough data
8.3
532
Not enough data
8.1
500
Not enough data
8.5
549
Not enough data
8.4
477
Not enough data
8.1
435
Not enough data
8.2
460
Not enough data
Agentic AI - Digital Analytics
8.6
41
Not enough data
8.8
41
Not enough data
8.6
41
Not enough data
8.8
42
Not enough data
Administration
8.1
455
Not enough data
8.2
445
Not enough data
8.4
551
Not enough data
8.4
532
Not enough data
Lead Intelligence
Not enough data
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Lead Management
Not enough data
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Marketing Campaigns
Not enough data
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Campaign Execution
Not enough data
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Agentic AI - Account Data Management
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
User Identification
8.4
206
Not enough data
8.6
210
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
206
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Integrated Workflows
Not enough data
7.9
32
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Repeatability and Reportability
Not enough data
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
AI and Automation
Not enough data
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Generative AI
Not enough data
7.5
23
Agentic AI - Sales Engagement
Not enough data
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Audiences
9.2
25
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
25
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
25
Not enough data
9.3
25
Not enough data
9.3
25
Not enough data
Administration
9.4
25
Not enough data
8.9
25
Not enough data
9.1
25
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
23
Not enough data
9.2
23
Not enough data
9.2
23
Not enough data
9.3
23
Not enough data
Agentic AI - Email Tracking
Not enough data
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Analytics
Not enough data
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Customizations
Not enough data
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Generative AI
Not enough data
6.7
41
Agentic AI - Outbound Call Tracking
Not enough data
7.3
5
Not enough data
8.0
5
Calling
Not enough data
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Contacts
Not enough data
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Insights
Not enough data
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Agentic AI - Sales Enablement
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Content Management
Not enough data
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Analytics
Not enough data
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Lead Intelligence
Not enough data
8.4
298
Not enough data
8.2
291
Not enough data
8.3
312
Lead Management
Not enough data
8.6
309
Not enough data
8.1
296
Not enough data
8.3
295
Marketing Campaigns
Not enough data
8.3
278
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
276
Not enough data
8.3
298
Data Availability - Marketing Account Intelligence
Not enough data
7.9
35
Data Accuracy - Marketing Account Intelligence
Not enough data
8.0
35
Agentic AI - Account-Based Analytics
Not enough data
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Lead Intelligence
Not enough data
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Lead Management
Not enough data
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Marketing Campaigns
Not enough data
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
69
Not enough data
9.0
67
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
68
Not enough data
9.0
69
Not enough data
9.0
66
Not enough data
Generative AI
8.8
40
Not enough data
9.1
40
Not enough data
Analysis
Not enough data
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Campaigns
Not enough data
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Engagement
Not enough data
8.1
94
|
Verified
Platform
Not enough data
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Agentic AI - Mobile Marketing
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Adobe Marketo Engage share no categories
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, Audience Intelligence Platforms, and Digital Analytics
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.2%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.1%
Other
62.9%
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Alternatives
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
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