Introducing G2.ai, the future of software buying.Try now
Compare Adobe Advertising Cloud and The Trade Desk 
Featured Products
At a Glance
Market Segments
Mid-Market (35.5% of reviews)
Mid-Market (44.5% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Adobe Advertising Cloud
Star Rating
(97)3.7 out of 5
Market Segments
Mid-Market (35.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe Advertising CloudThe Trade Desk
Star Rating
(145)4.4 out of 5
Market Segments
Mid-Market (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that The Trade Desk excels in user satisfaction, boasting a higher overall rating compared to Adobe Advertising Cloud. Users appreciate its advanced capabilities and streamlined interface, which they find more intuitive than competitors like DV360 and Amazon.
- According to verified reviews, Adobe Advertising Cloud shines in its comprehensive advertising solutions, particularly its ability to manage multi-channel ad campaigns effectively. Users highlight its dynamic advertising space, which allows for relevant content delivery to targeted audiences.
- Reviewers mention that The Trade Desk offers superior targeting capabilities, with a diverse audience that enhances complex targeting options. This flexibility is often noted as a significant advantage over other demand-side platforms, making it a preferred choice for many users.
- Users say that Adobe Advertising Cloud's integration features are top-notch, with seamless syncing across applications. This collaborative aspect is frequently praised, indicating that users find it beneficial for their workflow and campaign management.
- G2 reviewers highlight that The Trade Desk provides exceptional support, with many users noting the availability and responsiveness of their service team. This level of support contributes to a more positive user experience, especially for agencies and clients needing assistance.
- According to recent feedback, Adobe Advertising Cloud faces challenges in user experience, particularly in setup and ease of use. Users have reported that the platform can be less intuitive compared to The Trade Desk, which may impact the onboarding process for new users.
Pricing
Entry-Level Pricing
Adobe Advertising Cloud
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Adobe Advertising Cloud
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
7.6
88
8.5
126
Ease of Use
6.8
86
8.0
123
Ease of Setup
6.2
46
8.1
89
Ease of Admin
7.2
48
8.2
67
Quality of Support
7.5
83
8.8
125
Has the product been a good partner in doing business?
7.7
49
8.7
71
Product Direction (% positive)
7.2
88
8.7
122
Features by Category
Channel Functionality
7.8
34
8.7
75
Platform Interoperability
8.3
6
7.9
43
Agentic AI - Display Advertising
Not enough data
7.9
8
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.3
8
Campaign Management
8.1
53
|
Verified
7.8
98
|
Verified
8.2
51
|
Verified
8.3
95
|
Verified
7.6
48
|
Verified
8.4
95
|
Verified
7.8
46
|
Verified
7.6
94
|
Verified
8.0
47
|
Verified
7.7
94
|
Verified
7.7
27
8.5
80
|
Verified
7.7
38
|
Verified
8.6
80
|
Verified
8.1
27
8.5
83
|
Verified
8.0
48
|
Verified
8.2
95
|
Verified
8.0
48
|
Verified
7.7
78
|
Verified
7.5
40
|
Verified
7.9
83
|
Verified
9.0
10
|
Verified
8.1
83
|
Verified
8.8
10
|
Verified
7.8
84
|
Verified
Targeting
8.2
50
|
Verified
8.7
94
|
Verified
7.8
47
|
Verified
8.7
91
|
Verified
7.9
44
|
Verified
8.7
90
|
Verified
7.7
32
8.5
78
|
Verified
Platform
7.8
37
|
Verified
7.9
73
|
Verified
8.2
49
|
Verified
7.4
87
|
Verified
8.0
51
|
Verified
8.4
87
7.5
52
|
Verified
8.4
89
|
Verified
7.9
46
|
Verified
8.4
83
|
Verified
8.2
51
|
Verified
8.0
84
|
Verified
8.0
42
|
Verified
7.9
76
|
Verified
7.9
38
|
Verified
7.9
77
|
Verified
8.0
45
|
Verified
7.9
82
|
Verified
Campaign Management & Optimization
7.9
54
Not enough data
7.4
51
Not enough data
7.0
46
Not enough data
7.2
39
Not enough data
7.4
43
Not enough data
7.8
51
Not enough data
7.2
49
Not enough data
6.4
40
Not enough data
6.9
42
Not enough data
7.5
30
Not enough data
8.0
52
Not enough data
Analytics & Administration
7.9
55
Not enough data
7.5
51
Not enough data
8.0
55
Not enough data
Platform
7.4
39
Not enough data
8.0
44
Not enough data
7.6
48
Not enough data
7.6
49
Not enough data
7.3
53
Not enough data
7.7
47
Not enough data
7.4
45
Not enough data
7.5
37
Not enough data
Authoring Tools
8.5
8
Not enough data
7.9
8
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
7.9
8
Not enough data
8.5
8
Not enough data
Publishing Tools
7.9
8
Not enough data
8.3
8
Not enough data
9.2
8
Not enough data
Platform Interoperability
Not enough data
7.9
26
Mobile Functionality
Not enough data
8.9
49
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
7.8
98
|
Verified
8.2
51
|
Verified
8.3
95
|
Verified
7.6
48
|
Verified
8.4
95
|
Verified
7.8
46
|
Verified
7.6
94
|
Verified
8.0
47
|
Verified
7.7
94
|
Verified
7.7
27
8.5
80
|
Verified
7.7
38
|
Verified
8.6
80
|
Verified
8.1
27
8.5
83
|
Verified
8.0
48
|
Verified
8.2
95
|
Verified
8.0
48
|
Verified
7.7
78
|
Verified
7.5
40
|
Verified
7.9
83
|
Verified
9.0
10
|
Verified
8.1
83
|
Verified
8.8
10
|
Verified
7.8
84
|
Verified
Targeting
8.2
50
|
Verified
8.7
94
|
Verified
7.8
47
|
Verified
8.7
91
|
Verified
7.9
44
|
Verified
8.7
90
|
Verified
7.7
32
8.5
78
|
Verified
Mobile
Not enough data
8.3
45
9.0
10
|
Verified
8.1
83
|
Verified
8.8
10
|
Verified
7.8
84
|
Verified
Platform
7.8
37
|
Verified
7.9
73
|
Verified
8.2
49
|
Verified
7.4
87
|
Verified
8.0
51
|
Verified
8.4
87
7.5
52
|
Verified
8.4
89
|
Verified
7.9
46
|
Verified
8.4
83
|
Verified
8.2
51
|
Verified
8.0
84
|
Verified
8.0
42
|
Verified
7.9
76
|
Verified
7.9
38
|
Verified
7.9
77
|
Verified
8.0
45
|
Verified
7.9
82
|
Verified
Platform Interoperability
Not enough data
7.8
38
Video Functionality
Not enough data
8.4
55
Agentic AI - Video Advertising
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Campaign Management
8.1
53
|
Verified
7.8
98
|
Verified
8.2
51
|
Verified
8.3
95
|
Verified
7.6
48
|
Verified
8.4
95
|
Verified
7.8
46
|
Verified
7.6
94
|
Verified
8.0
47
|
Verified
7.7
94
|
Verified
7.7
27
8.5
80
|
Verified
7.7
38
|
Verified
8.6
80
|
Verified
8.1
27
8.5
83
|
Verified
8.0
48
|
Verified
8.2
95
|
Verified
8.0
48
|
Verified
7.7
78
|
Verified
7.5
40
|
Verified
7.9
83
|
Verified
9.0
10
|
Verified
8.1
83
|
Verified
8.8
10
|
Verified
7.8
84
|
Verified
Targeting
8.2
50
|
Verified
8.7
94
|
Verified
7.8
47
|
Verified
8.7
91
|
Verified
7.9
44
|
Verified
8.7
90
|
Verified
7.7
32
8.5
78
|
Verified
Platform
7.8
37
|
Verified
7.9
73
|
Verified
8.2
49
|
Verified
7.4
87
|
Verified
8.0
51
|
Verified
8.4
87
7.5
52
|
Verified
8.4
89
|
Verified
7.9
46
|
Verified
8.4
83
|
Verified
8.2
51
|
Verified
8.0
84
|
Verified
8.0
42
|
Verified
7.9
76
|
Verified
7.9
38
|
Verified
7.9
77
|
Verified
8.0
45
|
Verified
7.9
82
|
Verified
Platform Interoperability
7.7(won by default)
5
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
8.1(won by 0.3)
53
|
Verified
7.8
98
|
Verified
8.2
51
|
Verified
8.3(won by 0.1)
95
|
Verified
7.6
48
|
Verified
8.4(won by 0.8)
95
|
Verified
7.8(won by 0.2)
46
|
Verified
7.6
94
|
Verified
8.0(won by 0.3)
47
|
Verified
7.7
94
|
Verified
7.7
27
8.5(won by 0.8)
80
|
Verified
7.7
38
|
Verified
8.6(won by 0.9)
80
|
Verified
8.1
27
8.5(won by 0.4)
83
|
Verified
8.0
48
|
Verified
8.2(won by 0.2)
95
|
Verified
8.0(won by 0.3)
48
|
Verified
7.7
78
|
Verified
7.5
40
|
Verified
7.9(won by 0.4)
83
|
Verified
9.0(won by 0.9)
10
|
Verified
8.1
83
|
Verified
8.8(won by 1.0)
10
|
Verified
7.8
84
|
Verified
Targeting
8.2
50
|
Verified
8.7(won by 0.5)
94
|
Verified
7.8
47
|
Verified
8.7(won by 0.9)
91
|
Verified
7.9
44
|
Verified
8.7(won by 0.8)
90
|
Verified
7.7
32
8.5(won by 0.8)
78
|
Verified
Platform
7.8
37
|
Verified
7.9(won by 0.1)
73
|
Verified
8.2(won by 0.8)
49
|
Verified
7.4
87
|
Verified
8.0
51
|
Verified
8.4(won by 0.4)
87
7.5
52
|
Verified
8.4(won by 0.9)
89
|
Verified
7.9
46
|
Verified
8.4(won by 0.5)
83
|
Verified
8.2(won by 0.2)
51
|
Verified
8.0
84
|
Verified
8.0(won by 0.1)
42
|
Verified
7.9
76
|
Verified
7.9(tied score)
38
|
Verified
7.9(tied score)
77
|
Verified
8.0(won by 0.1)
45
|
Verified
7.9
82
|
Verified
Platform Basics
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
8.3
9
Platform Reporting
Not enough data
8.3
9
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Platform Data
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Platform Additional Functionality
Not enough data
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.4
58
Agentic AI - Demand Side Platform (DSP)
Not enough data
7.5
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
7.8
10
Campaign Management
8.1
53
|
Verified
7.8
98
|
Verified
8.2
51
|
Verified
8.3
95
|
Verified
7.6
48
|
Verified
8.4
95
|
Verified
7.8
46
|
Verified
7.6
94
|
Verified
8.0
47
|
Verified
7.7
94
|
Verified
7.7
27
8.5
80
|
Verified
7.7
38
|
Verified
8.6
80
|
Verified
8.1
27
8.5
83
|
Verified
8.0
48
|
Verified
8.2
95
|
Verified
8.0
48
|
Verified
7.7
78
|
Verified
7.5
40
|
Verified
7.9
83
|
Verified
9.0
10
|
Verified
8.1
83
|
Verified
8.8
10
|
Verified
7.8
84
|
Verified
Targeting
8.2
50
|
Verified
8.7
94
|
Verified
7.8
47
|
Verified
8.7
91
|
Verified
7.9
44
|
Verified
8.7
90
|
Verified
7.7
32
8.5
78
|
Verified
Demand Side Platforms
Not enough data
8.3
77
|
Verified
Not enough data
7.8
77
|
Verified
Not enough data
8.5
75
|
Verified
Platform
7.8
37
|
Verified
7.9
73
|
Verified
8.2
49
|
Verified
7.4
87
|
Verified
8.0
51
|
Verified
8.4
87
7.5
52
|
Verified
8.4
89
|
Verified
7.9
46
|
Verified
8.4
83
|
Verified
8.2
51
|
Verified
8.0
84
|
Verified
8.0
42
|
Verified
7.9
76
|
Verified
7.9
38
|
Verified
7.9
77
|
Verified
8.0
45
|
Verified
7.9
82
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
7.4
12
Not enough data
7.5
12
Not enough data
7.5
12
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
8.1
12
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
7.2
6
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
7.2
6
Analysis
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Campaigns
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Engagement
Not enough data
8.3
8
Platform
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Advertising Cloud and The Trade Desk are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), and Display Advertising
Unique Categories
Adobe Advertising Cloud is categorized as Creative Management Platforms, Social Media Advertising, and Paid Search Advertising
The Trade Desk is categorized as Connected TV (CTV) Advertising Platforms, Mobile Advertising, Video Advertising, Digital Audio Advertising, Mobile Marketing, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Adobe Advertising Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.6%
Internet
9.7%
Financial Services
4.3%
Computer Software
4.3%
Higher Education
3.2%
Other
41.9%
Marketing and Advertising
63.5%
Retail
4.4%
Internet
2.9%
Manufacturing
2.2%
Leisure, Travel & Tourism
2.2%
Other
24.8%
Alternatives
Discussions
Adobe Advertising Cloud has no discussions with answers
The Trade Desk has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
