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Compare AB Tasty and Varify.io® 
Featured Products
At a Glance
Market Segments
Mid-Market (51.7% of reviews)
Small-Business (89.5% of reviews)
Entry-Level Pricing
Contact Us for Pricing
Starting at €119.00 1 Domain Per Month
AB Tasty
Star Rating
(400)4.4 out of 5
Market Segments
Mid-Market (51.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us for Pricing
Browse all 2 pricing plansVarify.io®
Star Rating
(19)4.9 out of 5
Market Segments
Small-Business (89.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €119.00 1 Domain Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AB Tasty excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Varify.io®. Users appreciate its robust features for optimizing digital experiences, with one reviewer highlighting how it allows for easy personalization and testing of features before release.
- Users say that AB Tasty's implementation process is smooth and efficient, with many praising its lightweight design that doesn't impact website performance. In contrast, while Varify.io® is noted for its simplicity, it lacks the extensive feature set that AB Tasty offers, which can limit its effectiveness for more complex testing needs.
- Reviewers mention that AB Tasty provides excellent support, with a high quality of assistance reported by users. This is particularly beneficial for teams looking to optimize their marketing efforts without relying heavily on developer resources, as one user noted the ease of adding and editing content independently.
- According to verified reviews, Varify.io® shines in its ease of use, making it a great choice for small businesses. Users have found it to be a straightforward tool that integrates well with Google Analytics, which can be a significant advantage for those seeking a simple A/B testing solution.
- G2 reviewers highlight that while both platforms offer valuable testing capabilities, AB Tasty's advanced features, such as multivariate testing and mobile testing, provide a more comprehensive solution for mid-market companies. Users have noted that these features enhance their ability to run various tests across different devices effectively.
- Users report that Varify.io® is effective for daily tasks, but it may not meet the needs of larger teams or those requiring more sophisticated testing options. In contrast, AB Tasty's extensive reporting and analytics capabilities allow users to gain deeper insights into user behavior, which is crucial for data-driven decision-making.
Pricing
Entry-Level Pricing
AB Tasty
Essentials
Contact Us for Pricing
Experiment & Personalize, Easy-to-Use, Advanced Targeting & Modifications
- A/B, split & funnel testing
- Personalization campaigns
- Visual and code editor, preview for QA
Varify.io®
Growth
Starting at €119.00
1 Domain Per Month
The single domain account is ideal for online stores and websites that want to carry out A/B tests and personalization. There is no traffic limit and the full functionality of the platform is available.
- Unlimited traffic
- Unlimited experiments
- Unlimited team members
Free Trial
AB Tasty
No trial information availableVarify.io®
Free Trial is available
Ratings
Meets Requirements
8.5
369
9.6
19
Ease of Use
8.4
370
9.5
19
Ease of Setup
8.3
241
9.6
19
Ease of Admin
8.9
149
9.4
9
Quality of Support
9.3
365
9.9
19
Has the product been a good partner in doing business?
9.1
151
9.8
9
Product Direction (% positive)
9.1
366
10.0
19
Features by Category
Visitor Behavior
7.7
161
|
Verified
Not enough data
8.1
171
|
Verified
Not enough data
7.0
145
|
Verified
Not enough data
Templates
7.5
149
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.2
165
|
Verified
Not enough data
Personalization
7.2
143
|
Verified
Not enough data
7.8
147
|
Verified
Not enough data
7.2
124
|
Verified
Not enough data
Feature Not Available
Not enough data
7.2
120
|
Verified
Not enough data
6.8
115
|
Verified
Not enough data
9.1
161
|
Verified
Not enough data
8.0
133
|
Verified
Not enough data
Multichannel
8.1
148
|
Verified
Not enough data
5.5
96
Not enough data
7.9
137
|
Verified
Not enough data
Administration
7.2
120
|
Verified
Not enough data
7.7
140
|
Verified
Not enough data
7.5
126
|
Verified
Not enough data
7.5
132
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
6.2
50
Not enough data
6.2
49
Not enough data
Segmentation
8.8
7
Not enough data
7.3
5
Not enough data
Targeting
8.9
6
Not enough data
8.9
6
Not enough data
Triggered Content
9.0
5
Not enough data
Feature Not Available
Not enough data
8.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
31
Not enough data
7.7
24
Not enough data
7.6
30
Not enough data
Functionality
7.5
27
Not enough data
8.4
33
Not enough data
8.0
28
Not enough data
Computing
7.7
233
9.6
17
6.4
182
5.1
14
7.3
229
8.4
17
Experimental Design
8.2
234
8.5
17
8.2
217
9.6
17
8.3
234
9.2
17
Analytics
7.8
248
9.0
17
5.5
190
4.3
14
Agentic AI - A/B Testing
5.9
85
Not enough data
6.2
80
Not enough data
6.0
82
Not enough data
6.2
81
Not enough data
Usability - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Performance Optimization - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security & Compliance - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Detection Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.1
33
Not enough data
6.0
32
Not enough data
6.0
32
Not enough data
6.4
32
Not enough data
5.9
31
Not enough data
6.6
32
Not enough data
Variation Testing
9.1
25
Not enough data
7.4
22
Not enough data
8.5
24
Not enough data
9.0
23
Not enough data
8.3
23
Not enough data
8.2
20
Not enough data
Reporting
8.3
24
Not enough data
8.2
24
Not enough data
Personalization
8.9
20
Not enough data
8.5
20
Not enough data
8.1
20
Not enough data
Administration
8.1
18
Not enough data
8.2
22
Not enough data
8.5
22
Not enough data
8.8
22
Not enough data
Categories
Categories
Shared Categories
AB Tasty and Varify.io® are categorized as A/B Testing
Unique Categories
AB Tasty is categorized as Feature Management, Personalization, Personalization Engines, E-Commerce Personalization, Mobile App Optimization, and Emotion AI
Varify.io® has no unique categories
Reviews
Reviewers' Company Size
AB Tasty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Varify.io®
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.8%
Cosmetics
7.6%
Leisure, Travel & Tourism
5.9%
Apparel & Fashion
4.6%
Consumer Goods
4.3%
Other
62.8%
Marketing and Advertising
15.8%
Internet
15.8%
Apparel & Fashion
10.5%
Consulting
5.3%
Sports
5.3%
Other
47.4%
Alternatives
Discussions
How does AB Tasty work?
1 Comment
Official Response from AB Tasty
AB Tasty is a SaaS (Software as a Service) solution that’s hosted in the cloud and provides a web interface for the ultra-simple creation of A/B tests,...Read more
How do I install AB Tasty on my site?
1 Comment
Official Response from AB Tasty
Before you can set up a campaign, you need to install the AB Tasty tag on your site. This process only takes a few minutes. Read more
Is AB Tasty compliant with personal data protection laws?
1 Comment
Official Response from AB Tasty
Since we’re dedicated to respecting international laws and regulations, we make sure that our solution is compliant with all data regulation.Read more
Varify.io® has no discussions with answers
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