Varify.io® Pricing Overview

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Free Trial

Growth

$169.00

1 Domain Per Month

For companies starting with A/B testing

Pro

$289.00

Per Month

Includes all the features of Growth, plus

Try for free

Free Trial

1 Domain

Discover A/B Testing with Varify.io®.

At Varify.io®, we want to make digitally optimizing a site possible for all businesses, regardless of their starting point. We focus on affordable and unlimited testing without compromising on the variety of features.

Unlike other providers, we do not pay per user ourselves and rely on existing tracking systems, which allows us to pass on the more favorable conditions to our customers.

Varify.io® has 3 pricing editions, from a free trial to $289. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Varify.io® is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Varify.io® must be conducted with the seller.

Pricing information was last updated on March 27, 2026

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Varify.io® Pricing Reviews

(2)

Devon S.

VP of Digital Marketing

Small-Business (50 or fewer emp.)

5/8/2025

"Finally, a Worthy Replacement for Google Optimize"

5/5

What do you like best about Varify.io®?

After over a year of searching for a simple, effective A/B testing solution to replace Google Optimize, we found Varify — and it’s been phenomenal. Their platform was incredibly easy to install, seamlessly integrates with Google Analytics, and offers unlimited usage, which is a huge plus for a business like ours.

As one of the largest affiliates in our industry operating across multiple domains, our needs are unique. The Varify team not only took time to understood this but provided outstanding support to ensure the setup and price was tailored to our setup. Their responsiveness and willingness to help made all the difference.

Thank you, Varify, for helping us streamline our testing strategy. We look forward to continuing this partnership well into the future. Review collected by and hosted on G2.com.

What do you dislike about Varify.io®?

I have no dislikes as of yet, we have installed Varify on 2 domains, and plan to integrate more this coming quarter. Review collected by and hosted on G2.com.

Michael S.

3/6/2026

"Stability at Scale and support"

4.5/5

What do you like best about Varify.io®?

We use varify.io for a variety of domains with custom A/B tests for >2 years now. Integration is just very quick for a new store ! With that, I really like the stability and the support of the varify team. The stability helps with very high volume A/B tests and I can always ask support. The test rendering is stable and flicker-free due to how you can set up tests in the editor. Review collected by and hosted on G2.com.

What do you dislike about Varify.io®?

Only 2 minor points: Findability / discoverability of topics in the user documentation. Practicality of use, if a domain has no true data tracking yet (though one should set up GA4/other tool anyway beforehand!). Review collected by and hosted on G2.com.

What problems is Varify.io® solving and how is that benefiting you?

Varify works with localstorage instead of cookies and data is actually tied to the User instead of the session, so I can sleep "well" while A/B tests run bulletproof and have clean data quality. Reasonable price. Varify.io® cost is always the same regardless of traffic and integrates very well with GA4 & Shopify. Transparent data sharing - since it sends A/B data to the linked data tool instead of providing its own data. Review collected by and hosted on G2.com.