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Compare AB Tasty and OptiMonk 
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At a Glance
Market Segments
Mid-Market (51.7% of reviews)
Small-Business (83.0% of reviews)
Entry-Level Pricing
Contact Us for Pricing
Free Per Month
AB Tasty
Star Rating
(400)4.4 out of 5
Market Segments
Mid-Market (51.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us for Pricing
Browse all 2 pricing plansOptiMonk
Star Rating
(157)4.8 out of 5
Market Segments
Small-Business (83.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AB Tasty excels in overall user satisfaction, boasting a significantly higher G2 Score compared to OptiMonk. Users appreciate its robust features for testing and personalization, highlighting how it allows teams to optimize digital experiences without compromising website performance.
- Users say that AB Tasty's implementation process is straightforward, with many praising its intuitive tools that empower marketing teams to independently manage content. This ease of use is a notable advantage over OptiMonk, where users have mentioned challenges during the initial setup.
- Reviewers mention that while OptiMonk offers excellent support and user-friendly templates for campaign creation, it struggles with overall market presence and user engagement, as evidenced by its low G2 Score and minimal recent reviews compared to AB Tasty.
- According to verified reviews, AB Tasty provides comprehensive monitoring and reporting features that help users track user behavior effectively. This capability is often highlighted as a key benefit, allowing businesses to make data-driven decisions, whereas OptiMonk's reporting features are seen as less robust.
- Users appreciate the high quality of support from both platforms, but AB Tasty's support is frequently noted for its responsiveness and helpfulness, which enhances the overall user experience. In contrast, while OptiMonk's support is praised, it does not have the same level of engagement as AB Tasty.
- Reviewers highlight that AB Tasty's extensive feature set, including advanced personalization options, gives it a competitive edge in the market. Users have expressed satisfaction with its ability to run various tests across multiple platforms, a feature that OptiMonk users find less comprehensive.
Pricing
Entry-Level Pricing
AB Tasty
Essentials
Contact Us for Pricing
Experiment & Personalize, Easy-to-Use, Advanced Targeting & Modifications
- A/B, split & funnel testing
- Personalization campaigns
- Visual and code editor, preview for QA
OptiMonk
Free
Free
Per Month
- Max 10,000 pageviews / month
- Max 1 domain
- All features
Free Trial
AB Tasty
No trial information availableOptiMonk
Free Trial is available
Ratings
Meets Requirements
8.5
369
9.2
102
Ease of Use
8.4
370
8.9
107
Ease of Setup
8.3
241
8.9
52
Ease of Admin
8.9
149
9.1
48
Quality of Support
9.3
365
9.7
104
Has the product been a good partner in doing business?
9.1
151
9.5
48
Product Direction (% positive)
9.1
366
9.4
95
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
7.7
161
|
Verified
8.1
8
8.1
171
|
Verified
9.2
8
7.0
145
|
Verified
9.2
8
Templates
7.5
149
|
Verified
9.5
7
8.0
166
|
Verified
9.4
9
8.2
165
|
Verified
9.3
9
Personalization
7.2
143
|
Verified
9.4
9
7.8
147
|
Verified
9.4
9
7.2
124
|
Verified
9.4
6
Feature Not Available
Feature Not Available
7.2
120
|
Verified
Feature Not Available
6.8
115
|
Verified
9.3
7
9.1
161
|
Verified
9.4
8
8.0
133
|
Verified
9.5
7
Multichannel
8.1
148
|
Verified
9.4
9
5.5
96
Feature Not Available
7.9
137
|
Verified
9.0
8
Administration
7.2
120
|
Verified
9.4
6
7.7
140
|
Verified
7.9
7
7.5
126
|
Verified
9.4
6
7.5
132
|
Verified
8.1
7
Agentic AI - E-Commerce Personalization
6.2
50
Not enough data
6.2
49
Not enough data
Segmentation
8.8
7
Not enough data
7.3
5
Not enough data
Targeting
8.9
6
Not enough data
8.9
6
Not enough data
Triggered Content
9.0
5
Not enough data
Feature Not Available
Not enough data
8.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Feature Not Available
9.2
6
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
Not enough data
9.2
20
Not enough data
8.9
22
Not enough data
9.6
18
Not enough data
8.8
23
Not enough data
9.1
17
Not enough data
8.4
17
Not enough data
9.0
22
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
8.7
51
Not enough data
8.5
54
Not enough data
9.0
50
Not enough data
8.7
51
Campaigns
Not enough data
8.9
45
Not enough data
8.9
44
Not enough data
9.0
36
Not enough data
8.5
43
Integrations
Not enough data
8.6
34
Not enough data
8.6
24
Not enough data
8.8
32
Not enough data
8.9
25
Generative AI
Not enough data
Feature Not Available
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
31
Not enough data
7.7
24
Not enough data
7.6
30
Not enough data
Functionality
7.5
27
Not enough data
8.4
33
Not enough data
8.0
28
Not enough data
Lead Monitoring
Not enough data
9.0
23
|
Verified
Not enough data
9.0
25
|
Verified
Not enough data
8.9
22
|
Verified
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
9.5
23
|
Verified
Not enough data
9.6
27
|
Verified
Not enough data
8.8
18
|
Verified
Not enough data
8.9
20
|
Verified
Analytics
Not enough data
9.5
18
|
Verified
Not enough data
9.1
19
|
Verified
Customization
Not enough data
9.5
20
|
Verified
Not enough data
9.5
24
|
Verified
Not enough data
9.6
26
|
Verified
Not enough data
9.3
25
|
Verified
Computing
7.7
233
8.0
5
6.4
182
Not enough data
7.3
229
8.1
6
Experimental Design
8.2
234
Feature Not Available
8.2
217
Not enough data
8.3
234
Not enough data
Analytics
7.8
248
8.7
5
5.5
190
Feature Not Available
Agentic AI - A/B Testing
5.9
85
Not enough data
6.2
80
Not enough data
6.0
82
Not enough data
6.2
81
Not enough data
Usability - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Performance Optimization - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security & Compliance - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Detection Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.1
33
Not enough data
6.0
32
Not enough data
6.0
32
Not enough data
6.4
32
Not enough data
5.9
31
Not enough data
6.6
32
Not enough data
Variation Testing
9.1
25
Not enough data
7.4
22
Not enough data
8.5
24
Not enough data
9.0
23
Not enough data
8.3
23
Not enough data
8.2
20
Not enough data
Reporting
8.3
24
Not enough data
8.2
24
Not enough data
Personalization
8.9
20
Not enough data
8.5
20
Not enough data
8.1
20
Not enough data
Administration
8.1
18
Not enough data
8.2
22
Not enough data
8.5
22
Not enough data
8.8
22
Not enough data
Categories
Categories
Shared Categories
AB Tasty and OptiMonk are categorized as Personalization Engines, E-Commerce Personalization, and A/B Testing
Unique Categories
AB Tasty is categorized as Feature Management, Personalization, Mobile App Optimization, and Emotion AI
Reviews
Reviewers' Company Size
AB Tasty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OptiMonk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.8%
Cosmetics
7.6%
Leisure, Travel & Tourism
5.9%
Apparel & Fashion
4.6%
Consumer Goods
4.3%
Other
62.8%
Marketing and Advertising
13.7%
Retail
10.5%
Health, Wellness and Fitness
7.2%
Consumer Goods
6.5%
Information Technology and Services
4.6%
Other
57.5%
Alternatives
Discussions
How does AB Tasty work?
1 Comment
Official Response from AB Tasty
AB Tasty is a SaaS (Software as a Service) solution that’s hosted in the cloud and provides a web interface for the ultra-simple creation of A/B tests,...Read more
How do I install AB Tasty on my site?
1 Comment
Official Response from AB Tasty
Before you can set up a campaign, you need to install the AB Tasty tag on your site. This process only takes a few minutes. Read more
Is AB Tasty compliant with personal data protection laws?
1 Comment
Official Response from AB Tasty
Since we’re dedicated to respecting international laws and regulations, we make sure that our solution is compliant with all data regulation.Read more
What’s required to use OptiMonk?
1 Comment
Official Response from OptiMonk
OptiMonk is compatible with any kind of sites, you will only need to insert a short Javascript to the source code of your site. For Shopify, Shopify Plus,...Read more
How does the Free plan work?
1 Comment
Official Response from OptiMonk
With the Free plan you are going to have an OptiMonk account in which you can manage all your campaigns. Pro features and A/B testing are not available in...Read more
What if I reach my monthly quota of unique visitors?
1 Comment
Official Response from OptiMonk
First of all, we’ll send you a notification via e-mail when you reach 80% of your limit, so you’ll be noticed in time (we’ll send you another one when you...Read more
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