G2

Aman B.

Retention Associate

Mid-Market (51-1000 emp.)

11/9/2026

"Reliable Multichannel Messaging API for Customer Engagement"

5/5

What do you like best about Gupshup?

Gupshup excels at streamlining customer communication across multiple channels like WhatsApp and Instagram. The platform makes it easy to set up conversational messaging workflows, which has significantly improved our user response rates and automated routine support queries. Review collected by and hosted on G2.com.

What do you dislike about Gupshup?

The analytics and reporting dashboard feels a bit outdated, making detailed campaign insights hard to track. Additionally, customer support response times can occasionally be slow when resolving urgent template approvals or technical API queries. Review collected by and hosted on G2.com.

What problems is Gupshup solving and how is that benefiting you?

Gupshup helps centralize our user communication by integrating WhatsApp, SMS, and messaging channels into a single platform. It automates transactional notifications and support workflows, which significantly improves our response times and boosts overall customer engagement while reducing manual support efforts. Review collected by and hosted on G2.com.