Best Enterprise Social Media Analytics Software - Page 2

How Many Social Media Analytics Software Products Does G2 Track?

Total Products under this Category: 330

Category Stats (Sep 2026)

  • Average Rating: 4.4/5 (↑0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Buzzmonitor (+0.51%) - Among all products in this category, Buzzmonitor recorded the largest rating increase compared to last month

Last updated: September 30, 2026

How Does G2 Rank Social Media Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 65,000+ Authentic Reviews
  • 330+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Social Media Analytics Software

G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence

Highlighted products: Sprout Social, Hootsuite, Qualtrics Customer Experience, SOCi, Sprinklr Insights, Meltwater, Agorapulse, and Semrush.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=qualtrics-customer-experience&focus%5B%5D=soci&focus%5B%5D=sprinklr-insights&focus%5B%5D=meltwater&focus%5B%5D=agorapulse&focus%5B%5D=semrush&segment=enterprise)

Onclusive Social

Onclusive Social is a cutting-edge social media intelligence platform that empowers marketing, PR, and communications teams to turn social media data into strategic insights. Our platform helps organizations make data-driven decisions that elevate their communications strategies and deliver measurable results, with unparalleled coverage across all major social networks, including LinkedIn and TikTok. Onclusive Social delivers the comprehensive social intelligence organizations need to drive business success. Our global presence and complete social media view enable teams to deeply understand brand conversations, analyze sentiment in real-time, and develop impactful strategies that set them apart from competitors. Learn more at https://onclusive.com/what-we-do/monitoring/social-listening/

Average Rating: 4.5/5.0

Total Reviews: 203

How Do G2 Users Rate Onclusive Social?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Attribution: 7.8/10 (Category avg: 7.9/10)
  • Scalability: 8.5/10 (Category avg: 8.6/10)
  • Report Customizability: 8.5/10 (Category avg: 8.1/10)

Who Is the Company Behind Onclusive Social?

  • Seller: Onclusive
  • Year Founded: 2002
  • HQ Location: London, GB
  • Twitter: @Onclusive
    3,683 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,112 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 35% Large, 33% Small

What Do G2 Reviewers Say About Onclusive Social?

AI-generated summary from verified user reviews

Pros
  • Users find the LinkedIn analytics of Onclusive Social to be highly informative and beneficial for their needs.
  • Users find the LinkedIn analytics of Onclusive Social to be extremely helpful and incredibly useful.
  • Users find the LinkedIn analytics of Onclusive Social to be very helpful and incredibly useful.
Cons
  • Users find the difficult learning curve of Onclusive Social frustrating, impacting their ability to navigate effectively.
  • Users find the difficult setup of Onclusive Social challenging, leading to a frustrating user experience.
  • Users find Onclusive Social's interface challenging, with difficult usability hindering their ability to set up queries effectively.
  • Users find the lack of clarity in Onclusive Social challenging, making the setup of queries difficult.
  • Users find the learning curve steep, making it challenging to navigate and set up queries effectively.

What Are Recent G2 Reviews of Onclusive Social?

What Are G2 Users Discussing About Onclusive Social?

Lumen by Talkwalker

Most organizations still learn what's happening on social media and across the web after the moment has already passed — piecing together reports, spreadsheets, and dashboards to catch up with conversations that shifted hours or days earlier. Lumen by Talkwalker is a social listening and intelligence platform that helps brands monitor, analyze, and act on real-time conversations across social media, news, blogs, forums, podcasts, reviews, and AI answers before the window of opportunity closes. Lumen is part of Hootsuite Social OS, the AI-first operating system for everything social — giving teams a direct line between what's being said about their brand and the tools they use to act on it. Lumen is a strong fit for research, insights, communications, marketing, and brand teams that need to understand their audience, track sentiment, benchmark competitors, and detect and understand emerging trends and risks across a broad universe of digital sources — not just their own social channels. Lumen key features: Easy as chat: Ask questions in plain language and get cited answers grounded in live listening data, right in Lumen or in your team’s AI tool of choice via MCP connectors. Real-time monitoring: Track brand, product, and competitor mentions across more than 150 million online sources and 187 languages, including untagged mentions where a brand isn't directly named. AI visibility: Understand how leading AI assistants like Claude and ChatGPT describe your brand, competitors, and category, and identify opportunities to improve your visibility, positioning, and presence in AI-powered search. Trend and risk detection: Get alerts on data spikes, forecast future performance, and investigate the story behind sudden shifts in conversation. Visual and audio recognition: Detect logos, products, and brand elements in images, video, and spoken audio, not just text captions. Sentiment analysis: Understand what’s driving positive or negative conversation, including sarcasm and code-switching that general-purpose tools miss, and automatically categorize conversations by intent. Customizable reporting: Build centralized dashboards and automated reports so teams across regions and skill levels can turn listening data into confident decisions. With data from Lumen flowing into Hootsuite Social OS, listening insights don’t stop at the dashboard. Teams can turn a detected trend into scheduled content, route related customer conversations and mentions into a single inbox, and activate employees as brand advocates — all from the same connected system that surfaces the signal. Learn more at www.talkwalker.com

Average Rating: 4.3/5.0

Total Reviews: 126

How Do G2 Users Rate Lumen by Talkwalker?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Attribution: 7.3/10 (Category avg: 7.9/10)
  • Scalability: 8.6/10 (Category avg: 8.6/10)
  • Report Customizability: 8.2/10 (Category avg: 8.1/10)

Who Is the Company Behind Lumen by Talkwalker?

  • Seller: Hootsuite
  • Year Founded: 2008
  • HQ Location: Vancouver, BC
  • Twitter: @hootsuite
    6,164,377 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,763 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Public Relations and Communications, Marketing and Advertising
  • Company Size: 39% Small, 34% Medium

What Do G2 Reviewers Say About Lumen by Talkwalker?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the fantastic customer support of Lumen by Talkwalker, which enhances onboarding and provides valuable insights.
  • Users value the insightful analytics of Lumen by Talkwalker, enhancing their understanding of data and conversations.
  • Users value the high customization of Lumen by Talkwalker, enhancing their experience across various channels.
  • Users value the extensive feature set of Lumen by Talkwalker, benefiting from its customization and broad coverage.
  • Users value the customizable filtering options of Lumen, enhancing their ability to tailor searches effectively.
Cons
  • Users find platform coverage gaps and limitations on data caps frustrating, impacting their overall experience with Lumen.
  • Users find complex features of Lumen challenging to manage initially, requiring time to fully understand the system.
  • Users find Lumen by Talkwalker has a steep learning curve, making initial setup and management challenging.
  • Users report data inaccuracy issues with Lumen, due to platform coverage gaps and capped data limits.
  • Users find the difficult setup of Lumen by Talkwalker challenging, requiring time to navigate and learn effectively.

What Are Recent G2 Reviews of Lumen by Talkwalker?

What Are G2 Users Discussing About Lumen by Talkwalker?

Reputation

Reputation is the #1 AI-native reputation management platform, built to help multi-location businesses be found, trusted, and chosen in search, AI answers, and everywhere customers make decisions. By operating as a unified data system, the platform turns fragmented reviews, listings, and surveys into actionable intelligence—ensuring every local storefront, franchise, or dealer group receives clear, prioritized actions. This consolidation empowers marketing and operations teams with complete visibility into local search performance and customer interactions across the entire enterprise network. Rather than functioning as a standard aggregation tool, the platform's core architecture facilitates advanced operational analytics and Generative Engine Optimization (GEO). The system processes siloed feedback channels into operational intelligence, allowing teams to uncover critical performance metrics without manually scouring through raw data. This capability is powered by a native AI assistant (Reputation IQ) that analyzes all feedback data to find trends and opportunities for improvement. Because this intelligence operates natively within the platform, organizations can extract deep conversational insights and track location-specific performance while keeping their proprietary data completely secure from third-party exposure. Core Capabilities Unified Feedback Hub: Consolidates reviews, surveys, and social media commentary from over 200 external directories into a centralized dashboard for standardized monitoring. Conversational Intelligence: Leverages secure, internal AI to instantly identify sentiment trends and customer friction points at scale. Global Listings Management: Audits and publishes accurate location data across the digital ecosystem to ensure strict consistency. AI Engine Optimization (AEO): Analyzes how large language models perceive the brand, equipping teams to optimize structured data for algorithmic discovery. Core Benchmarking: Calculates an objective Reputation Score to index review volume, sentiment analysis, and responsiveness against industry competitors. The primary value of Reputation lies in its capacity to transform legacy local SEO efforts into a modern AEO strategy. As search behavior continues to fragment, multi-location brands utilize the platform to solve the inherent blind spots created by AI aggregators. By actively managing their digital footprint and automating their engagement protocols, organizations establish the precise citation consistency and interaction signals required by large language models. Ultimately, the platform empowers businesses to systematically elevate their localized customer experience, secure massive operational time savings, and capture market share through improved algorithmic visibility.

Average Rating: 4.5/5.0

Total Reviews: 2,405

How Do G2 Users Rate Reputation?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)
  • Attribution: 8.4/10 (Category avg: 7.9/10)
  • Scalability: 8.7/10 (Category avg: 8.6/10)
  • Report Customizability: 8.7/10 (Category avg: 8.1/10)

Who Is the Company Behind Reputation?

  • Seller: Reputation
  • Company Website:
  • Year Founded: 2006
  • HQ Location: San Ramon, CA
  • Twitter: @Reputation_Com
    10,930 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    685 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Community Manager, Property Manager
  • Top Industries: Automotive, Real Estate
  • Company Size: 46% Medium, 29% Small

What Do G2 Reviewers Say About Reputation?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the centralized management of reviews and surveys, enhancing efficiency and ease of use.
  • Users appreciate the ease of use of Reputation, streamlining feedback management and making metrics easily accessible.
  • Users value the SMS review request feature of Reputation, enhancing communication and customer feedback management effectively.
  • Users value the user-friendly interface and insights from Reputation.com, enhancing their review management experience significantly.
Cons
  • Users note improvement needed in report customization and integration processes, highlighting issues with review discrepancies and support.
  • Users report issues with survey email bounces and lack of clarity in metrics affecting their feedback collection.
  • Users are frustrated by the inability to resend survey emails after correcting addresses, hindering effective feedback collection.
  • Users find the missing features in Reputation limit its effectiveness, especially regarding social media management and customization.

What Are Recent G2 Reviews of Reputation?

What Are G2 Users Discussing About Reputation?

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YouScan

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market.

Average Rating: 4.7/5.0

Total Reviews: 305

How Do G2 Users Rate YouScan?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • Attribution: 9.4/10 (Category avg: 7.9/10)
  • Scalability: 9.2/10 (Category avg: 8.6/10)
  • Report Customizability: 9.0/10 (Category avg: 8.1/10)

Who Is the Company Behind YouScan?

  • Seller: YouScan
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Kyiv, Kyiv City
  • Twitter: @YouScan_io
    441 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    102 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Market Research
  • Company Size: 47% Small, 35% Medium

What Do G2 Reviewers Say About YouScan?

AI-generated summary from verified user reviews

Pros
  • Users praise YouScan's exceptional customer support for prompt assistance and comprehensive onboarding, enhancing their overall experience.
  • Users appreciate the helpful customer support of YouScan, promptly addressing questions and enhancing user experience.
  • Users find YouScan to be a user-friendly platform with an intuitive interface and excellent support for social media monitoring.
  • Users value the powerful analytics capabilities of YouScan, enabling data-driven decisions and insightful trend identification.
  • Users find YouScan's social listening capabilities invaluable for monitoring brand mentions and enhancing customer engagement.
Cons
  • Users find the learning curve steep and the interface not user-friendly, complicating the overall experience.
  • Users find the difficult learning curve of YouScan challenging, requiring time to master its many features effectively.
  • Users find the limited features of YouScan restrictive, hindering its effectiveness for medium to large operations.
  • Users experience slow performance when analyzing large data sets, impacting efficiency and satisfaction with YouScan.
  • Users find a steep learning curve with YouScan, making onboarding and effective use challenging for newcomers.

What Are Recent G2 Reviews of YouScan?

What Are G2 Users Discussing About YouScan?

Pulsar Platform

Pulsar is the AI platform for Audience and Social Intelligence. Pulsar's products power real-time, data-driven decisions in critical marketing, insights and comms functions of global enterprise companies, governments, and agency groups. Products include Pulsar TRAC for social listening and advanced audience segmentation, Pulsar CORE for owned-channel performance tracking and benchmarking, Narratives AI for tracking public opinion trends, Pulsar CLEAR for advertising compliance and Pulsar Crisis Oracle for brand crisis monitoring. Unlike traditional social listening tools that focus on keyword volume, Pulsar uses vertical-specific AI and network analysis to identify the specific communities driving online conversations. Pulsar is primarily used for brand tracking, trend spotting/analysis/discovery, campaign measurement, narrative analysis and detection, reputation intelligence, brand crisis monitoring, customer experience, competitive intelligence, and product and marketing innovation. Pulsar collects social, search, news media and web data from 195 countries, detecting and understanding sentiment, topics and emotions in all languages. Beyond national and language coverage, Pulsar collects territory-specific data sources including VK, Naver, and Chinese data sources (Weibo, Little Red Book, Wechat, Baidu).

Average Rating: 4.3/5.0

Total Reviews: 103

How Do G2 Users Rate Pulsar Platform?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • Attribution: 5.6/10 (Category avg: 7.9/10)
  • Scalability: 8.5/10 (Category avg: 8.6/10)
  • Report Customizability: 7.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Pulsar Platform?

  • Seller: Pulsar Platform
  • HQ Location: London, United Kingdom
  • Twitter: @PulsarPlatform
    9,686 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    158 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 41% Medium, 30% Large

What Do G2 Reviewers Say About Pulsar Platform?

AI-generated summary from verified user reviews

Pros
  • Users praise the exceptional customer support on Pulsar Platform, enhancing their experience and project success significantly.
  • Users find Pulsar Platform to be exceptionally user-friendly, supported by a helpful team enhancing audience understanding.
  • Users find the exceptional support team of Pulsar Platform invaluable for enhancing audience understanding and project success.
  • Users commend the robust analytics features of Pulsar Platform, enabling deeper audience insights and efficient reporting integration.
  • Users value the deep audience insights provided by Pulsar Platform, enhancing understanding and project success.
Cons
  • Users often face data inaccuracy issues with the Pulsar Platform, which complicates their workflow and decision-making.
  • Users find the heavy reliance on incomplete data to be a significant pain point in their experience with Pulsar Platform.
  • Users find the inability to geo-filter Reddit data frustrating, limiting their ability to target specific audiences effectively.
  • Users find the inability to geo-filter Reddit data frustrating, impacting insights for specific UK or US audiences.
  • Users find the heavy reliance on X data to be a significant painpoint, complicating their overall experience.

What Are Recent G2 Reviews of Pulsar Platform?

What Are G2 Users Discussing About Pulsar Platform?

Brandwatch Social Media Management

Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.

Average Rating: 4.0/5.0

Total Reviews: 959

How Do G2 Users Rate Brandwatch Social Media Management?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.0/10)
  • Attribution: 6.7/10 (Category avg: 7.9/10)
  • Scalability: 8.1/10 (Category avg: 8.6/10)
  • Report Customizability: 7.4/10 (Category avg: 8.1/10)

Who Is the Company Behind Brandwatch Social Media Management?

  • Seller: Brandwatch
  • Company Website:
  • Year Founded: 2007
  • HQ Location: Brighton, East Sussex
  • Twitter: @Brandwatch
    34,219 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    801 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Higher Education
  • Company Size: 40% Medium, 33% Small

What Do G2 Reviewers Say About Brandwatch Social Media Management?

AI-generated summary from verified user reviews

Pros
  • Users find Brandwatch's ease of use enhances efficiency in scheduling, managing accounts, and tracking campaign performance.
  • Users appreciate the easy post scheduling of Brandwatch, effectively managing multiple accounts without clutter.
  • Users appreciate the centralized management of Brandwatch, simplifying the handling of multiple accounts and campaigns effectively.
  • Users find the post scheduling and social listening tools of Brandwatch incredibly helpful for efficient brand management.
  • Users value the intuitive interface of Brandwatch Social Media Management, enhancing efficiency in scheduling and managing campaigns.
Cons
  • Users note that improvement is needed in the grid view, customer service, and AI functionality of Brandwatch.
  • Users find the publishing limitations of Brandwatch frustrating, especially the inability to schedule content across multiple platforms simultaneously.
  • Users are frustrated by limited features like inadequate reporting, scheduling, and analytics options in Brandwatch.
  • Users express disappointment over missing features, such as native TikTok uploads and better social media integrations.
  • Users report significant limitations in AI capabilities and experience frustration with the app's functionality and lag.

What Are Recent G2 Reviews of Brandwatch Social Media Management?

What Are G2 Users Discussing About Brandwatch Social Media Management?

Eclincher

Eclincher is an AI-powered social media management, brand monitoring, and local SEO tools. Some of Eclincher’s main features include an AI publishing agent, post scheduling, a visual calendar, a unified social inbox, an AI auto-reply agent, web and social monitoring, smart queue auto-publishing, topic-suggested content, advanced live analytics with drag-and-drop customization, post approval, and team collaboration. Ranked #1 for ROI in social media management, eclincher integrates with Facebook, Instagram, X, LinkedIn, Google Business, YouTube, TikTok, Threads, Pinterest, Reddit, and more, boosting local SEO rankings and performance tracking. Eclincher is the ideal solution for managing multiple accounts, tracking performance, and optimizing digital presence. Key Features: - Publishing and Scheduling: Effortlessly plan, schedule, and automate publishing posts with AI agent, visual content calendar and customizable automation queues to streamline workflows. - Unified Social Inbox: Centralize and manage all messages, comments, reviews, and mentions in one place, ensuring no customer interaction is overlooked. Save time with AI Auto Reply agent to do the work for you. - Social Listening: Monitor brand mentions, keywords, hashtags, and industry trends to gain valuable insights and stay ahead of the competition. - Brand Monitoring: Track your brand’s reputation and online presence to understand customer perceptions and address feedback effectively. - Analytics and Reporting: Leverage in-depth analytics and create detailed, customizable reports to measure performance and refine your strategy. - Local Listings Management: Ensure accurate and consistent business information across directories to boost local SEO rankings and online trust. - Local SEO: Enhance your local visibility by optimizing keywords, business profiles, and content to reach your target audience effectively. Eclincher is designed for businesses of all sizes, making it easy to connect with audiences and thrive in the ever-evolving digital landscape.

Average Rating: 4.6/5.0

Total Reviews: 437

How Do G2 Users Rate Eclincher?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • Attribution: 8.8/10 (Category avg: 7.9/10)
  • Scalability: 9.3/10 (Category avg: 8.6/10)
  • Report Customizability: 8.7/10 (Category avg: 8.1/10)

Who Is the Company Behind Eclincher?

  • Seller: Eclincher
  • Year Founded: 2012
  • HQ Location: Palo Alto, CA
  • Twitter: @eClincher
    10,947 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    46 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Community Manager, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 78% Small, 16% Medium

What Do G2 Reviewers Say About Eclincher?

AI-generated summary from verified user reviews

Cons
  • Users find the cost of Eclincher high, especially when cheaper alternatives provide similar tools.
  • Users feel the price is expensive compared to other programs offering similar tools at a lower cost.
  • Users find the high pricing of Eclincher frustrating, especially with cheaper alternatives offering similar tools.

What Are Recent G2 Reviews of Eclincher?

What Are G2 Users Discussing About Eclincher?

Audiense Discover

At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management

Average Rating: 4.5/5.0

Total Reviews: 244

How Do G2 Users Rate Audiense Discover?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)
  • Attribution: 8.4/10 (Category avg: 7.9/10)
  • Scalability: 8.7/10 (Category avg: 8.6/10)
  • Report Customizability: 7.9/10 (Category avg: 8.1/10)

Who Is the Company Behind Audiense Discover?

  • Seller: Audiense
  • Company Website:
  • Year Founded: 2011
  • HQ Location: London, England
  • Twitter: @AudienseCO
    170,861 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    114 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising, Market Research
  • Company Size: 50% Small, 33% Medium

What Do G2 Reviewers Say About Audiense Discover?

AI-generated summary from verified user reviews

Pros
  • Users value the flexibility and depth of audience insights provided by Audiense, enhancing stakeholder presentations.
  • Users appreciate the flexibility and detailed insights of Audiense, enabling effective audience exploration and stakeholder presentations.
  • Users value the flexibility and detailed insights of Audiense, enhancing audience understanding and stakeholder communication.
  • Users appreciate the flexible analytics of Audiense, allowing for in-depth audience exploration and quick, visually appealing reports.
  • Users appreciate the flexible audience segmentation of Audiense, gaining deep insights into behaviors and preferences.
Cons
  • Users miss the flexibility in audience search on Audiense, preferring a more streamlined experience without external tools.
  • Users find the complex features of Audiense can be overwhelming and challenging to navigate initially.
  • Users find the complexity of Audiense challenging to navigate initially, feeling overwhelmed by its numerous features.
  • Users find the data inaccuracy in Audiense's reports can misrepresent overall audience insights, though it's somewhat useful.
  • Users note the data limitations of Audiense, limiting the accuracy of audience insights derived from public sources.

What Are Recent G2 Reviews of Audiense Discover?

What Are G2 Users Discussing About Audiense Discover?

Facelift Data Studio

Advanced social media analytics, simplified! Facelift Data Studio is a social media analytics tool to track, benchmark and compare your social media channels. With the help of quintly decisions can get more data-backed and you can see what worked best in the past - for your own profiles and the ones of your competition. Dashboards, reports and even metrics are customizable, tailored specificly to your needs. The extensive Facelift Data Studio API makes data integrations easy and fast.

Average Rating: 4.7/5.0

Total Reviews: 68

How Do G2 Users Rate Facelift Data Studio?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • Attribution: 7.1/10 (Category avg: 7.9/10)
  • Scalability: 8.8/10 (Category avg: 8.6/10)
  • Report Customizability: 8.3/10 (Category avg: 8.1/10)

Who Is the Company Behind Facelift Data Studio?

  • Seller: Facelift
  • Year Founded: 2011
  • HQ Location: Hamburg, Germany
  • Twitter: @facelift
    35 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    145 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 41% Small, 38% Medium

What Are Recent G2 Reviews of Facelift Data Studio?

What Are G2 Users Discussing About Facelift Data Studio?

Twitter Analytics

Measure and boost your impact on Twitter.

Average Rating: 4.1/5.0

Total Reviews: 214

How Do G2 Users Rate Twitter Analytics?

  • Has the product been a good partner in doing business?: 7.7/10 (Category avg: 9.0/10)
  • Attribution: 7.2/10 (Category avg: 7.9/10)
  • Scalability: 7.5/10 (Category avg: 8.6/10)
  • Report Customizability: 6.5/10 (Category avg: 8.1/10)

Who Is the Company Behind Twitter Analytics?

  • Seller: Twitter
  • Year Founded: 2006
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    966 employees on LinkedIn®
  • Ownership: NYSE: TWTR
  • Total Revenue (USD mm): $3,716

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Higher Education
  • Company Size: 63% Small, 26% Medium

What Do G2 Reviewers Say About Twitter Analytics?

AI-generated summary from verified user reviews

Pros
  • Users enjoy the industry-leading tools of Twitter Analytics, providing valuable insights into interactions and performance.
  • Users appreciate the ease of use of Twitter Analytics, enjoying its clear insights and user-friendly interface.
  • Users appreciate the top-tier analytics tools of Twitter Analytics, enhancing their understanding of interactions and performance.
Cons
  • Users are frustrated with limited analytics access due to paywall restrictions, hindering their ability to track performance effectively.
  • Users are frustrated by the limited audience reach of Twitter Analytics, feeling their insights are now nearly useless.

What Are Recent G2 Reviews of Twitter Analytics?

What Are G2 Users Discussing About Twitter Analytics?

Infegy Starscape

Infegy Starscape is a cutting-edge social analytics platform that transforms how businesses understand their audiences through advanced social listening technology. Designed for marketers, researchers, and agencies who need rapid, data-driven consumer insights, Starscape delivers lightning-fast analysis of social media conversations across all major public platforms. Unparalleled Social Listening Capabilities At the heart of Starscape is sophisticated AI technology that goes far beyond basic social analytics. The platform leverages over a decade of natural language processing expertise to provide nuanced sentiment analysis that captures the true meaning behind consumer conversations. With advanced emotion detection, brands can identify feelings such as joy, love, and disgust, gaining deeper consumer insights into what truly drives their audience. Lightning-Fast Social Analytics Time is critical in today's fast-paced digital landscape. Infegy Starscape delivers instant access to social listening data—your most important searches are available on day one, with complex queries returning results in seconds rather than weeks. This speed advantage enables teams to respond quickly to emerging trends, competitive threats, and shifting consumer sentiment. Comprehensive Consumer Insights Starscape's social analytics engine provides extensive coverage with 17+ years of historical data, ensuring you never miss critical patterns in consumer behavior. The platform's entity recognition effortlessly tracks brands and individuals, while theme identification pinpoints purchase intent, churn risk, and other crucial conversational patterns. GDPR and HIPAA compliance ensure your social listening efforts meet regulatory requirements. Actionable Intelligence for Every Team Whether you're conducting market research, managing brand reputation, or analyzing competitive intelligence, Starscape's trustworthy generative AI delivers actionable summaries, audience personas, and reports you can confidently use for business decisions. Customizable dashboards, reusable templates, and white-label reporting options make it easy to share consumer insights across your organization or with clients. Transform your approach to social listening and unlock the consumer insights that drive growth. Infegy Starscape combines superior data quality, advanced social analytics, and AI-powered intelligence to help you make faster, smarter decisions based on a real-time understanding of your audience.

Average Rating: 4.5/5.0

Total Reviews: 215

How Do G2 Users Rate Infegy Starscape?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)
  • Attribution: 7.3/10 (Category avg: 7.9/10)
  • Scalability: 8.2/10 (Category avg: 8.6/10)
  • Report Customizability: 8.2/10 (Category avg: 8.1/10)

Who Is the Company Behind Infegy Starscape?

  • Seller: Infegy
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Kansas City, MO
  • Twitter: @Infegy
    3,585 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    25 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Senior Strategist, Analyst
  • Top Industries: Marketing and Advertising, Market Research
  • Company Size: 46% Medium, 35% Small

What Do G2 Reviewers Say About Infegy Starscape?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use in Infegy Starscape, enjoying quick access to summarized data and AI assistance.
  • Users love the AI summaries and query tools in Infegy Starscape, making data analysis quick and efficient.
  • Users value the AI-powered summaries in Infegy Starscape, streamlining data analysis for quicker insights and understanding.
  • Users praise the responsive customer support of Infegy Starscape, ensuring they achieve optimal results efficiently.
  • Users appreciate the easy integrations of Infegy Starscape, facilitating seamless access to comprehensive social data across platforms.
Cons
  • Users find the learning curve steep due to the drastic query builder changes, requiring significant training time.
  • Users find the limited social listening capabilities of Infegy Starscape make it challenging to extract actionable insights.
  • Users report a steep learning curve with Infegy Starscape, particularly for those new to advanced analytics tools.
  • Users find the platform complex to learn, requiring time and effort to effectively utilize its features.
  • Many users dislike the custom dashboard issues, finding them time-consuming and unnecessary for their needs.

What Are Recent G2 Reviews of Infegy Starscape?

What Are G2 Users Discussing About Infegy Starscape?

Orlo

Orlo is obsessed with one thing… “Building stronger and more resilient communities”. Trust is the foundation of any successful community with 42% of the UK population distrusting their local government. Orlo is the only Social Media Management platform purpose-built for the public sector and is already used by over 400 UK public sector organisations. Orlo’s tools include: Social Media Management Platform Social Listening Media Monitoring Insights Chatbot Live Chat Create campaigns that boost engagement, enhance experiences, and build trust, seamlessly uniting the conversations happening across social media platforms.

Average Rating: 4.4/5.0

Total Reviews: 33

How Do G2 Users Rate Orlo?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)
  • Attribution: 8.3/10 (Category avg: 7.9/10)
  • Scalability: 8.7/10 (Category avg: 8.6/10)
  • Report Customizability: 7.9/10 (Category avg: 8.1/10)

Who Is the Company Behind Orlo?

  • Seller: Orlo
  • Year Founded: 2013
  • HQ Location: Birmingham, Midlands
  • Twitter: @HelloOrlo
    7,097 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    102 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Government Administration
  • Company Size: 55% Large, 30% Medium

What Are Recent G2 Reviews of Orlo?

What Are G2 Users Discussing About Orlo?

Sotrender

Sotrender is an analytics and reporting tool that helps marketers understand and drive their social media performance. Thanks to AI-fuelled solutions and reliable data, analyzing & reporting social media results can be quick and efficient. As benchmarking is also essential in data-driven marketing, Sotrender makes it easy to track competitors’ social KPIs - both organic and paid. Here are some of Sotrender's main advantages: - easily accessible marketing data: reach, engagement, user demography, content overview and many more, - pivotal Facebook, Instagram, LinkedIn and TikTok metrics in one place, including historical data, - quick, comprehensive reports that help to significantly decrease the workload and visibly optimize a marketer’s working time, - possibility to benchmark organic or paid company results against selected competitors or the whole industry, - insights into competitors’ monthly ad spend and set campaign goals, - AI-driven Meta ads optimization.

Average Rating: 4.8/5.0

Total Reviews: 113

How Do G2 Users Rate Sotrender?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.0/10)
  • Attribution: 9.1/10 (Category avg: 7.9/10)
  • Scalability: 9.5/10 (Category avg: 8.6/10)
  • Report Customizability: 9.5/10 (Category avg: 8.1/10)

Who Is the Company Behind Sotrender?

  • Seller: Sotrender
  • Year Founded: 2010
  • HQ Location: London
  • Twitter: @sotrender
    6,547 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    21 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 54% Small, 29% Medium

What Do G2 Reviewers Say About Sotrender?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the clear data presentation of Sotrender, aiding in understanding follower behaviors and content performance.
  • Users appreciate the audience analysis capabilities of Sotrender, enabling clear insights into followers' behaviors and preferences.
  • Users value the professional and supportive communication with the Sales & Customer Support Team Leader at Sotrender.
Cons
  • Users note missing stats due to Facebook/Instagram API changes, impacting the reliability of Sotrender's data.
  • Users find the initial learning curve to be steep, making it challenging to use Sotrender effectively at first.

What Are Recent G2 Reviews of Sotrender?

What Are G2 Users Discussing About Sotrender?

Socialinsider

Socialinsider helps senior social media leaders benchmark competitors and spot content patterns, so strategy decisions are data-driven. How Socialinsider is different 1. Competitive insights in seconds, not weeks Add competitor profiles and instantly benchmark performance across platforms. Socialinsider aggregates non-owned social data so leaders can see how competitors’ profiles, posts, and engagement evolve over time — without screenshots or spreadsheets. Key capabilities - Competitor profile-level analytics - Cross-platform benchmarking dashboards - Post-level competitor analysis 2. Understand what content actually works in your industry Socialinsider goes beyond surface-level metrics to reveal content patterns and themes driving results across competitors. Leaders can see which formats, topics, and posting behaviors consistently perform — giving real strategic context, not just numbers. Key capabilities - Industry-wide content performance analysis - AI-generated content themes and patterns - Top-performing post discovery across competitors 3. Ask better questions with built-in AI insights Instead of digging through dashboards, just ask. Socialinsider AI works like a strategist in the room — surfacing what matters, flagging what's shifting, and giving you a straight answer without the report-building. Key capabilities - Conversational AI inside the analytics dashboard - Performance, competitor, and content insights on demand - Faster analysis without digging through reports 4. Bring Socialinsider data into the tools you already use With the Socialinsider MCP Connector, your analytics aren’t locked in a dashboard. Connect Socialinsider to AI tools like Claude or ChatGPT to get competitive insights, benchmarks, and content performance data wherever you already work — no tab-switching required. Key capabilities - MCP Connector for AI tool integration - Access Socialinsider data directly inside compatible AI assistants - Competitive and performance insights without leaving your workflow

Average Rating: 4.7/5.0

Total Reviews: 135

How Do G2 Users Rate Socialinsider?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)
  • Attribution: 8.0/10 (Category avg: 7.9/10)
  • Scalability: 9.2/10 (Category avg: 8.6/10)
  • Report Customizability: 8.6/10 (Category avg: 8.1/10)

Who Is the Company Behind Socialinsider?

  • Seller: Socialinsider
  • Year Founded: 2017
  • HQ Location: Bucharest, Romania
  • Twitter: @socialinsiderio
    1,624 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    16 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 70% Small, 20% Medium

What Do G2 Reviewers Say About Socialinsider?

AI-generated summary from verified user reviews

Pros
  • Users value the user-friendly interface of Socialinsider, finding navigation and understanding statistics easy and efficient.
  • Users value the audience analysis of Socialinsider, praising its accuracy and support for effective social media strategies.
  • Users commend the easy setup of Socialinsider, finding it straightforward and user-friendly for effective social media analysis.
  • Users find the helpful team at Socialinsider provides exceptional support, enhancing their overall experience significantly.
  • Users value the detailed analytics in Socialinsider, facilitating performance tracking and competitor benchmarking effortlessly.
Cons
  • Users find limited analytics on Socialinsider, wishing for better insights and improved reporting features.
  • Users express frustration with the credit system confusion in Socialinsider, hindering flexibility for replacing competitor accounts.
  • Users feel the pricing is a bit high for smaller businesses, making it less accessible for some users.
  • Users find insufficient insights frustrating, particularly regarding outdated statistics and inconsistencies with Instagram video views.
  • Users find the learning curve challenging, requiring time to adapt to Socialinsider's interface and features.

What Are Recent G2 Reviews of Socialinsider?

What Are G2 Users Discussing About Socialinsider?

NUVI

Nuvi is a social analytics and customer experience management platform built on a proprietary language engine which listens with industry-leading accuracy. Nuvi helps you listen, plan, publish, engage, analyze, locate, review, and capture your way to better customer experiences.

Average Rating: 4.2/5.0

Total Reviews: 127

How Do G2 Users Rate NUVI?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)
  • Attribution: 6.4/10 (Category avg: 7.9/10)
  • Scalability: 8.0/10 (Category avg: 8.6/10)
  • Report Customizability: 8.1/10 (Category avg: 8.1/10)

Who Is the Company Behind NUVI?

  • Seller: Reputation
  • Year Founded: 2006
  • HQ Location: San Ramon, CA
  • Twitter: @Reputation_Com
    10,930 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    685 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 57% Small, 34% Medium

What Are Recent G2 Reviews of NUVI?

What Are G2 Users Discussing About NUVI?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated