Best Enterprise Social Media Analytics Software - Page 2

How Many Social Media Analytics Software Products Does G2 Track?

Total Products under this Category: 425

Category Stats (Nov 2026)

  • Average Rating: 4.4/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: SOMIN (+5.61%) - Among all products in this category, SOMIN recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Social Media Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 85,500+ Authentic Reviews
  • 425+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Social Media Analytics Software

G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence

Highlighted products: Sprout Social, Hootsuite, Qualtrics Customer Experience, SOCi, Agorapulse, Meltwater, Semrush, and Sprinklr Insights.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=qualtrics-customer-experience&focus%5B%5D=soci&focus%5B%5D=agorapulse&focus%5B%5D=meltwater&focus%5B%5D=semrush&focus%5B%5D=sprinklr-insights&segment=enterprise)

Lumen by Talkwalker

Most organizations still learn what's happening on social media and across the web after the moment has already passed — piecing together reports, spreadsheets, and dashboards to catch up with conversations that shifted hours or days earlier. Lumen by Talkwalker is a social listening and intelligence platform that helps brands monitor, analyze, and act on real-time conversations across social media, news, blogs, forums, podcasts, reviews, and AI answers before the window of opportunity closes. Lumen is part of Hootsuite Social OS, the AI-first operating system for everything social — giving teams a direct line between what's being said about their brand and the tools they use to act on it. Lumen is a strong fit for research, insights, communications, marketing, and brand teams that need to understand their audience, track sentiment, benchmark competitors, and detect and understand emerging trends and risks across a broad universe of digital sources — not just their own social channels. Lumen key features: Easy as chat: Ask questions in plain language and get cited answers grounded in live listening data, right in Lumen or in your team’s AI tool of choice via MCP connectors. Real-time monitoring: Track brand, product, and competitor mentions across more than 150 million online sources and 187 languages, including untagged mentions where a brand isn't directly named. AI visibility: Understand how leading AI assistants like Claude and ChatGPT describe your brand, competitors, and category, and identify opportunities to improve your visibility, positioning, and presence in AI-powered search. Trend and risk detection: Get alerts on data spikes, forecast future performance, and investigate the story behind sudden shifts in conversation. Visual and audio recognition: Detect logos, products, and brand elements in images, video, and spoken audio, not just text captions. Sentiment analysis: Understand what’s driving positive or negative conversation, including sarcasm and code-switching that general-purpose tools miss, and automatically categorize conversations by intent. Customizable reporting: Build centralized dashboards and automated reports so teams across regions and skill levels can turn listening data into confident decisions. With data from Lumen flowing into Hootsuite Social OS, listening insights don’t stop at the dashboard. Teams can turn a detected trend into scheduled content, route related customer conversations and mentions into a single inbox, and activate employees as brand advocates — all from the same connected system that surfaces the signal. Learn more at www.talkwalker.com

Average Rating: 4.3/5.0

Total Reviews: 126

How Do G2 Users Rate Lumen by Talkwalker?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Attribution: 7.3/10 (Category avg: 7.9/10)
  • Scalability: 8.6/10 (Category avg: 8.6/10)
  • Report Customizability: 8.2/10 (Category avg: 8.1/10)

Who Is the Company Behind Lumen by Talkwalker?

  • Seller: Hootsuite
  • Year Founded: 2008
  • HQ Location: Vancouver, BC
  • LinkedIn® Page: www.linkedin.com
    1,754 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Public Relations and Communications, Marketing and Advertising
  • Company Size: 39% Small, 34% Medium

What Do G2 Reviewers Say About Lumen by Talkwalker?

AI-generated summary from verified user reviews

Pros
  • Users commend the fantastic customer support from Talkwalker, noting engaged onboarding and valuable insights.
  • Users appreciate the highly customizable features of Lumen, enhancing their search capabilities and user experience.
  • Users appreciate the in-depth insights from Lumen by Talkwalker, finding them both useful and engaging for exploration.
  • Users value the extensive features of Lumen by Talkwalker, appreciating its customization and broad channel coverage.
  • Users appreciate the full customization of search terms in Lumen by Talkwalker, enhancing their analysis with precision.
Cons
  • Users find platform limitations frustrating, noting coverage gaps and restrictions on data editing capabilities.
  • Users find Lumen's complex features challenging to navigate, requiring time to learn and manage effectively.
  • Users find the complexity of setup to be challenging, requiring time to learn and adapt to the platform.
  • Users express concern over data inaccuracy, citing platform coverage gaps and restrictive data usage limits as problematic.
  • Users find the difficult setup of Lumen by Talkwalker challenging, requiring time to learn and manage the system.

What Are Recent G2 Reviews of Lumen by Talkwalker?

What Are G2 Users Discussing About Lumen by Talkwalker?

Onclusive Social

Onclusive Social is a cutting-edge social media intelligence platform that empowers marketing, PR, and communications teams to turn social media data into strategic insights. Our platform helps organizations make data-driven decisions that elevate their communications strategies and deliver measurable results, with unparalleled coverage across all major social networks, including LinkedIn and TikTok. Onclusive Social delivers the comprehensive social intelligence organizations need to drive business success. Our global presence and complete social media view enable teams to deeply understand brand conversations, analyze sentiment in real-time, and develop impactful strategies that set them apart from competitors. Learn more at https://onclusive.com/what-we-do/monitoring/social-listening/

Average Rating: 4.5/5.0

Total Reviews: 203

How Do G2 Users Rate Onclusive Social?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Attribution: 7.8/10 (Category avg: 7.9/10)
  • Scalability: 8.5/10 (Category avg: 8.6/10)
  • Report Customizability: 8.5/10 (Category avg: 8.1/10)

Who Is the Company Behind Onclusive Social?

  • Seller: Onclusive
  • Year Founded: 2002
  • HQ Location: London, GB
  • LinkedIn® Page: www.linkedin.com
    1,112 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 35% Large, 33% Small

What Do G2 Reviewers Say About Onclusive Social?

AI-generated summary from verified user reviews

Pros
  • Users find the LinkedIn analytics of Onclusive Social very helpful and incredibly useful for their needs.
  • Users find the LinkedIn analytics in Onclusive Social to be exceptionally beneficial and practical for their needs.
  • Users find the LinkedIn analytics in Onclusive Social to be very helpful and incredibly useful for their needs.
Cons
  • Users find the platform to be difficult to learn, particularly struggling with query setup and usability.
  • Users find the difficult setup of Onclusive Social cumbersome, impacting their overall experience with the platform.
  • Users find the difficult usability of Onclusive Social frustrating, with complex query setups hindering their experience.
  • Users find the lack of clarity on Onclusive Social makes it challenging to navigate and set up queries.
  • Users find the learning curve steep with Onclusive Social, making it challenging to set up queries easily.

What Are Recent G2 Reviews of Onclusive Social?

What Are G2 Users Discussing About Onclusive Social?

Pulsar Platform

Pulsar is the AI platform for Audience and Social Intelligence. Pulsar's products power real-time, data-driven decisions in critical marketing, insights and comms functions of global enterprise companies, governments, and agency groups. Products include Pulsar TRAC for social listening and advanced audience segmentation, Pulsar CORE for owned-channel performance tracking and benchmarking, Narratives AI for tracking public opinion trends, Pulsar CLEAR for advertising compliance and Pulsar Crisis Oracle for brand crisis monitoring. Unlike traditional social listening tools that focus on keyword volume, Pulsar uses vertical-specific AI and network analysis to identify the specific communities driving online conversations. Pulsar is primarily used for brand tracking, trend spotting/analysis/discovery, campaign measurement, narrative analysis and detection, reputation intelligence, brand crisis monitoring, customer experience, competitive intelligence, and product and marketing innovation. Pulsar collects social, search, news media and web data from 195 countries, detecting and understanding sentiment, topics and emotions in all languages. Beyond national and language coverage, Pulsar collects territory-specific data sources including VK, Naver, and Chinese data sources (Weibo, Little Red Book, Wechat, Baidu).

Average Rating: 4.3/5.0

Total Reviews: 106

How Do G2 Users Rate Pulsar Platform?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • Attribution: 5.6/10 (Category avg: 7.9/10)
  • Scalability: 8.5/10 (Category avg: 8.6/10)
  • Report Customizability: 7.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Pulsar Platform?

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 41% Medium, 30% Large

What Do G2 Reviewers Say About Pulsar Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional customer support provided by the Pulsar Platform, enhancing their overall experience and project success.
  • Users find Pulsar Platform to be very user friendly, supported by a helpful team enhancing their audience insights.
  • Users find the exceptionally helpful team at Pulsar invaluable for enhancing audience understanding and insights.
  • Users commend the robust analytics features of Pulsar Platform, enabling deeper audience insights and efficient reporting integration.
  • Users value the deep audience insights provided by Pulsar Platform, enhancing understanding and project success.
Cons
  • Users often face data inaccuracy issues with the Pulsar Platform, which complicates their workflow and decision-making.
  • Users find the heavy reliance on incomplete data to be a significant pain point in their experience with Pulsar Platform.
  • Users find the inability to geo-filter Reddit data frustrating, limiting their ability to target specific audiences effectively.
  • Users find the inability to geo-filter Reddit data frustrating, impacting insights for specific UK or US audiences.
  • Users find the heavy reliance on X data to be a significant painpoint, complicating their overall experience.

What Are Recent G2 Reviews of Pulsar Platform?

What Are G2 Users Discussing About Pulsar Platform?

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works
Connect G2 to ChatGPTConnect G2 to Claude

Reputation

Reputation is the #1 AI-native reputation management platform, built to help multi-location businesses be found, trusted, and chosen in search, AI answers, and everywhere customers make decisions. By operating as a unified data system, the platform turns fragmented reviews, listings, and surveys into actionable intelligence—ensuring every local storefront, franchise, or dealer group receives clear, prioritized actions. This consolidation empowers marketing and operations teams with complete visibility into local search performance and customer interactions across the entire enterprise network. Rather than functioning as a standard aggregation tool, the platform's core architecture facilitates advanced operational analytics and Generative Engine Optimization (GEO). The system processes siloed feedback channels into operational intelligence, allowing teams to uncover critical performance metrics without manually scouring through raw data. This capability is powered by a native AI assistant (Reputation IQ) that analyzes all feedback data to find trends and opportunities for improvement. Because this intelligence operates natively within the platform, organizations can extract deep conversational insights and track location-specific performance while keeping their proprietary data completely secure from third-party exposure. Core Capabilities Unified Feedback Hub: Consolidates reviews, surveys, and social media commentary from over 200 external directories into a centralized dashboard for standardized monitoring. Conversational Intelligence: Leverages secure, internal AI to instantly identify sentiment trends and customer friction points at scale. Global Listings Management: Audits and publishes accurate location data across the digital ecosystem to ensure strict consistency. AI Engine Optimization (AEO): Analyzes how large language models perceive the brand, equipping teams to optimize structured data for algorithmic discovery. Core Benchmarking: Calculates an objective Reputation Score to index review volume, sentiment analysis, and responsiveness against industry competitors. The primary value of Reputation lies in its capacity to transform legacy local SEO efforts into a modern AEO strategy. As search behavior continues to fragment, multi-location brands utilize the platform to solve the inherent blind spots created by AI aggregators. By actively managing their digital footprint and automating their engagement protocols, organizations establish the precise citation consistency and interaction signals required by large language models. Ultimately, the platform empowers businesses to systematically elevate their localized customer experience, secure massive operational time savings, and capture market share through improved algorithmic visibility.

Average Rating: 4.5/5.0

Total Reviews: 2,408

How Do G2 Users Rate Reputation?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)
  • Attribution: 8.4/10 (Category avg: 7.9/10)
  • Scalability: 8.7/10 (Category avg: 8.6/10)
  • Report Customizability: 8.7/10 (Category avg: 8.1/10)

Who Is the Company Behind Reputation?

  • Seller: Reputation
  • Company Website:
  • Year Founded: 2006
  • HQ Location: San Ramon, CA
  • LinkedIn® Page: www.linkedin.com
    685 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Community Manager, Property Manager
  • Top Industries: Automotive, Real Estate
  • Company Size: 46% Medium, 29% Small

What Do G2 Reviewers Say About Reputation?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use of Reputation beneficial, especially with customizable templates and responsive support.
  • Users appreciate the effortless review management of Reputation, enjoying its comprehensive features and valuable reporting tools.
  • Users value the responsive customer service and features that enhance the management of their properties effectively.
  • Users appreciate the centralized reviews feature, enabling effortless management of customer feedback across various platforms.
  • Users value the centralized reputation management of Reputation, effectively tracking reviews across multiple platforms.
Cons
  • Users feel there is a need for a more robust leaderboard and improved interface to enhance the reputation management experience.
  • Users desire a more robust leaderboard and express concern over confusing tab visibility affecting the overall experience.
  • Users find the missing features in Reputation limit usability, craving enhancements like a robust leaderboard and tailored insights.
  • Users report occasional bugs like response duplication on the dashboard, impacting the overall user experience.
  • Users find it challenging due to reporting lags that hinder effective review navigation and overall usability.

What Are Recent G2 Reviews of Reputation?

What Are G2 Users Discussing About Reputation?

YouScan

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 600 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market.

Average Rating: 4.7/5.0

Total Reviews: 313

How Do G2 Users Rate YouScan?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • Attribution: 9.4/10 (Category avg: 7.9/10)
  • Scalability: 9.2/10 (Category avg: 8.6/10)
  • Report Customizability: 8.9/10 (Category avg: 8.1/10)

Who Is the Company Behind YouScan?

  • Seller: YouScan
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Kyiv, Kyiv City
  • LinkedIn® Page: www.linkedin.com
    106 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Market Research
  • Company Size: 47% Small, 36% Medium

What Do G2 Reviewers Say About YouScan?

AI-generated summary from verified user reviews

Pros
  • Users value the prompt and helpful customer support of YouScan, enhancing their overall experience and satisfaction.
  • Users commend YouScan for its user-friendly platform and efficient customer support that meets their needs promptly.
  • Users enjoy the user-friendly interface of YouScan, making social media monitoring efficient and accessible.
  • Users value the actionable insights from YouScan, enhancing trend identification and data-driven decision-making for brand management.
  • Users value the best market coverage and find YouScan's social listening effortless and effective for insights.
Cons
  • Users find the learning curve steep, feeling overwhelmed initially before mastering the intuitive aspects of YouScan.
  • Users find the difficult learning curve of YouScan challenging, especially for newcomers to social listening tools.
  • Users report slow performance during large report loading and face challenges with the platform's user experience.
  • Users find YouScan's limited features restrict its functionality, hindering data analysis and overall usability.
  • Users report data inaccuracy issues, particularly with misclassifications and limited search capabilities affecting overall effectiveness.

What Are Recent G2 Reviews of YouScan?

What Are G2 Users Discussing About YouScan?

Brandwatch Social Media Management

Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.

Average Rating: 4.1/5.0

Total Reviews: 963

How Do G2 Users Rate Brandwatch Social Media Management?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.0/10)
  • Attribution: 6.7/10 (Category avg: 7.9/10)
  • Scalability: 8.1/10 (Category avg: 8.6/10)
  • Report Customizability: 7.4/10 (Category avg: 8.1/10)

Who Is the Company Behind Brandwatch Social Media Management?

  • Seller: Brandwatch
  • Company Website:
  • Year Founded: 2007
  • HQ Location: Brighton, East Sussex
  • LinkedIn® Page: www.linkedin.com
    789 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Higher Education
  • Company Size: 40% Medium, 33% Small

What Do G2 Reviewers Say About Brandwatch Social Media Management?

AI-generated summary from verified user reviews

Pros
  • Users find Brandwatch remarkably easy to use, streamlining client management and content organization efficiently.
  • Users appreciate the efficient post scheduling feature of Brandwatch, streamlining social media management for multiple clients.
  • Users appreciate the efficiency of managing multiple social media accounts with Brandwatch, streamlining workflows and enhancing collaboration.
  • Users appreciate the centralized management of Brandwatch, streamlining multiple account handling and enhancing workflow efficiency.
  • Users appreciate the helpfulness of Brandwatch for simplifying content management and enhancing social media strategy.
Cons
  • Users feel that improvement is needed in connectivity, reporting, and content scheduling features for Brandwatch.
  • Users experience publishing limitations with Brandwatch, finding the posting and scheduling processes to be cumbersome and inefficient.
  • Users find Brandwatch Social Media Management has limited features, hindering effective social media planning and reporting.
  • Users note the missing features in Brandwatch Social Media Management, hindering effective social media management and planning.
  • Users find the complex usage of Brandwatch cumbersome, often experiencing difficulties with the publishing and approval processes.

What Are Recent G2 Reviews of Brandwatch Social Media Management?

What Are G2 Users Discussing About Brandwatch Social Media Management?

Eclincher

Eclincher is an AI-powered social media management, brand monitoring, and local SEO tools. Some of Eclincher’s main features include an AI publishing agent, post scheduling, a visual calendar, a unified social inbox, an AI auto-reply agent, web and social monitoring, smart queue auto-publishing, topic-suggested content, advanced live analytics with drag-and-drop customization, post approval, and team collaboration. Ranked #1 for ROI in social media management, eclincher integrates with Facebook, Instagram, X, LinkedIn, Google Business, YouTube, TikTok, Threads, Pinterest, Reddit, and more, boosting local SEO rankings and performance tracking. Eclincher is the ideal solution for managing multiple accounts, tracking performance, and optimizing digital presence. Key Features: - Publishing and Scheduling: Effortlessly plan, schedule, and automate publishing posts with AI agent, visual content calendar and customizable automation queues to streamline workflows. - Unified Social Inbox: Centralize and manage all messages, comments, reviews, and mentions in one place, ensuring no customer interaction is overlooked. Save time with AI Auto Reply agent to do the work for you. - Social Listening: Monitor brand mentions, keywords, hashtags, and industry trends to gain valuable insights and stay ahead of the competition. - Brand Monitoring: Track your brand’s reputation and online presence to understand customer perceptions and address feedback effectively. - Analytics and Reporting: Leverage in-depth analytics and create detailed, customizable reports to measure performance and refine your strategy. - Local Listings Management: Ensure accurate and consistent business information across directories to boost local SEO rankings and online trust. - Local SEO: Enhance your local visibility by optimizing keywords, business profiles, and content to reach your target audience effectively. Eclincher is designed for businesses of all sizes, making it easy to connect with audiences and thrive in the ever-evolving digital landscape.

Average Rating: 4.6/5.0

Total Reviews: 437

How Do G2 Users Rate Eclincher?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • Attribution: 8.8/10 (Category avg: 7.9/10)
  • Scalability: 9.3/10 (Category avg: 8.6/10)
  • Report Customizability: 8.7/10 (Category avg: 8.1/10)

Who Is the Company Behind Eclincher?

  • Seller: Eclincher
  • Year Founded: 2012
  • HQ Location: Palo Alto, CA
  • LinkedIn® Page: www.linkedin.com
    46 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Community Manager, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 78% Small, 16% Medium

What Do G2 Reviewers Say About Eclincher?

AI-generated summary from verified user reviews

Cons
  • Users perceive the high cost of Eclincher as a disadvantage compared to other affordable options with similar features.
  • Users feel that Eclincher's pricing is expensive compared to other similar tools available at lower costs.
  • Users feel that the pricing is high compared to other programs offering similar tools at lower costs.

What Are Recent G2 Reviews of Eclincher?

What Are G2 Users Discussing About Eclincher?

Audiense Discover

At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management

Average Rating: 4.5/5.0

Total Reviews: 244

How Do G2 Users Rate Audiense Discover?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)
  • Attribution: 8.4/10 (Category avg: 7.9/10)
  • Scalability: 8.7/10 (Category avg: 8.6/10)
  • Report Customizability: 7.9/10 (Category avg: 8.1/10)

Who Is the Company Behind Audiense Discover?

  • Seller: Audiense
  • Company Website:
  • Year Founded: 2011
  • HQ Location: London, England
  • LinkedIn® Page: www.linkedin.com
    112 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising, Market Research
  • Company Size: 50% Small, 33% Medium

What Do G2 Reviewers Say About Audiense Discover?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the flexibility and depth of audience analysis in Audiense Discover, streamlining their research process efficiently.
  • Users value the flexibility and depth of audience insights offered by Audiense Discover, enhancing stakeholder presentations.
  • Users value the flexibility and depth of Audiense Discover, enabling efficient audience exploration and insightful reporting.
  • Users appreciate the flexibility and depth of audience exploration offered by Audiense Discover, enhancing their research efficiency.
  • Users value the flexible audience segmentation capabilities of Audiense Discover for insightful analysis and effective strategies.
Cons
  • Users wish for the ability to refine audience searches directly in Audiense Discover, finding it cumbersome to switch platforms.
  • Users find the complex features of Audiense Discover challenging to navigate, leading to an overwhelming experience initially.
  • Users find the complexity of navigation challenging at first, as the numerous features can be overwhelming.
  • Users note that the data inaccuracy in Audiense Discover can lead to misleading audience insights despite being a good starting point.
  • Users note that data limitations in Audiense Discover may not accurately represent the overall audience, affecting insights reliability.

What Are Recent G2 Reviews of Audiense Discover?

What Are G2 Users Discussing About Audiense Discover?

Infegy Starscape

Infegy Starscape is a cutting-edge social analytics platform that transforms how businesses understand their audiences through advanced social listening technology. Designed for marketers, researchers, and agencies who need rapid, data-driven consumer insights, Starscape delivers lightning-fast analysis of social media conversations across all major public platforms. Unparalleled Social Listening Capabilities At the heart of Starscape is sophisticated AI technology that goes far beyond basic social analytics. The platform leverages over a decade of natural language processing expertise to provide nuanced sentiment analysis that captures the true meaning behind consumer conversations. With advanced emotion detection, brands can identify feelings such as joy, love, and disgust, gaining deeper consumer insights into what truly drives their audience. Lightning-Fast Social Analytics Time is critical in today's fast-paced digital landscape. Infegy Starscape delivers instant access to social listening data—your most important searches are available on day one, with complex queries returning results in seconds rather than weeks. This speed advantage enables teams to respond quickly to emerging trends, competitive threats, and shifting consumer sentiment. Comprehensive Consumer Insights Starscape's social analytics engine provides extensive coverage with 17+ years of historical data, ensuring you never miss critical patterns in consumer behavior. The platform's entity recognition effortlessly tracks brands and individuals, while theme identification pinpoints purchase intent, churn risk, and other crucial conversational patterns. GDPR and HIPAA compliance ensure your social listening efforts meet regulatory requirements. Actionable Intelligence for Every Team Whether you're conducting market research, managing brand reputation, or analyzing competitive intelligence, Starscape's trustworthy generative AI delivers actionable summaries, audience personas, and reports you can confidently use for business decisions. Customizable dashboards, reusable templates, and white-label reporting options make it easy to share consumer insights across your organization or with clients. Transform your approach to social listening and unlock the consumer insights that drive growth. Infegy Starscape combines superior data quality, advanced social analytics, and AI-powered intelligence to help you make faster, smarter decisions based on a real-time understanding of your audience.

Average Rating: 4.5/5.0

Total Reviews: 215

How Do G2 Users Rate Infegy Starscape?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)
  • Attribution: 7.3/10 (Category avg: 7.9/10)
  • Scalability: 8.2/10 (Category avg: 8.6/10)
  • Report Customizability: 8.2/10 (Category avg: 8.1/10)

Who Is the Company Behind Infegy Starscape?

  • Seller: Infegy
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Kansas City, MO
  • LinkedIn® Page: www.linkedin.com
    24 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Senior Strategist, Analyst
  • Top Industries: Marketing and Advertising, Market Research
  • Company Size: 46% Medium, 35% Small

What Do G2 Reviewers Say About Infegy Starscape?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use in Infegy Starscape, enjoying quick access to summarized data and AI assistance.
  • Users praise the responsive customer support of Infegy Starscape, ensuring they achieve optimal results efficiently.
  • Users find Infegy Starscape a super helpful and powerful tool, enhancing client deliverables with insightful audience data.
  • Users value the AI-powered summaries in Infegy Starscape, streamlining data analysis for quicker insights and understanding.
  • Users appreciate the user-friendly interface of Infegy Starscape, which simplifies navigation and enhances their data experience.
Cons
  • Users find the learning curve steep due to the drastic query builder changes, requiring significant training time.
  • Many users dislike the custom dashboard issues, finding them time-consuming and unnecessary for their needs.
  • Users find that the dashboard limitations hinder usability, with missing widgets and a complex setup process.
  • Users find the limited social listening capabilities of Infegy Starscape make it challenging to extract actionable insights.
  • Users express concern over missing features like the dictionary and specific widgets, affecting data visualization and sentiment analysis.

What Are Recent G2 Reviews of Infegy Starscape?

What Are G2 Users Discussing About Infegy Starscape?

Twitter Analytics

Measure and boost your impact on Twitter.

Average Rating: 4.1/5.0

Total Reviews: 214

How Do G2 Users Rate Twitter Analytics?

  • Has the product been a good partner in doing business?: 7.7/10 (Category avg: 9.0/10)
  • Attribution: 7.2/10 (Category avg: 7.9/10)
  • Scalability: 7.5/10 (Category avg: 8.6/10)
  • Report Customizability: 6.5/10 (Category avg: 8.1/10)

Who Is the Company Behind Twitter Analytics?

  • Seller: Twitter
  • Year Founded: 2006
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    959 employees on LinkedIn®
  • Ownership: NYSE: TWTR
  • Total Revenue (USD mm): $3,716

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Higher Education
  • Company Size: 63% Small, 26% Medium

What Do G2 Reviewers Say About Twitter Analytics?

AI-generated summary from verified user reviews

Pros
  • Users enjoy the industry-leading tools of Twitter Analytics, providing valuable insights into interactions and performance.
  • Users appreciate the ease of use of Twitter Analytics, enjoying its clear insights and user-friendly interface.
  • Users appreciate the top-tier analytics tools of Twitter Analytics, enhancing their understanding of interactions and performance.
Cons
  • Users are frustrated with limited analytics access due to paywall restrictions, hindering their ability to track performance effectively.
  • Users are frustrated by the limited audience reach of Twitter Analytics, feeling their insights are now nearly useless.

What Are Recent G2 Reviews of Twitter Analytics?

What Are G2 Users Discussing About Twitter Analytics?

Facelift Data Studio

Advanced social media analytics, simplified! Facelift Data Studio is a social media analytics tool to track, benchmark and compare your social media channels. With the help of quintly decisions can get more data-backed and you can see what worked best in the past - for your own profiles and the ones of your competition. Dashboards, reports and even metrics are customizable, tailored specificly to your needs. The extensive Facelift Data Studio API makes data integrations easy and fast.

Average Rating: 4.7/5.0

Total Reviews: 68

How Do G2 Users Rate Facelift Data Studio?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • Attribution: 7.1/10 (Category avg: 7.9/10)
  • Scalability: 8.8/10 (Category avg: 8.6/10)
  • Report Customizability: 8.3/10 (Category avg: 8.1/10)

Who Is the Company Behind Facelift Data Studio?

  • Seller: Facelift
  • Year Founded: 2011
  • HQ Location: Hamburg, Germany
  • LinkedIn® Page: www.linkedin.com
    145 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 41% Small, 38% Medium

What Are Recent G2 Reviews of Facelift Data Studio?

What Are G2 Users Discussing About Facelift Data Studio?

Orlo

Orlo is obsessed with one thing… “Building stronger and more resilient communities”. Trust is the foundation of any successful community with 42% of the UK population distrusting their local government. Orlo is the only Social Media Management platform purpose-built for the public sector and is already used by over 400 UK public sector organisations. Orlo’s tools include: Social Media Management Platform Social Listening Media Monitoring Insights Chatbot Live Chat Create campaigns that boost engagement, enhance experiences, and build trust, seamlessly uniting the conversations happening across social media platforms.

Average Rating: 4.4/5.0

Total Reviews: 33

How Do G2 Users Rate Orlo?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)
  • Attribution: 8.3/10 (Category avg: 7.9/10)
  • Scalability: 8.7/10 (Category avg: 8.6/10)
  • Report Customizability: 7.9/10 (Category avg: 8.1/10)

Who Is the Company Behind Orlo?

  • Seller: Orlo
  • Year Founded: 2013
  • HQ Location: Birmingham, Midlands
  • LinkedIn® Page: www.linkedin.com
    101 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Government Administration
  • Company Size: 55% Large, 30% Medium

What Are Recent G2 Reviews of Orlo?

What Are G2 Users Discussing About Orlo?

Socialinsider

Socialinsider helps senior social media leaders benchmark competitors and spot content patterns, so strategy decisions are data-driven. How Socialinsider is different 1. Competitive insights in seconds, not weeks Add competitor profiles and instantly benchmark performance across platforms. Socialinsider aggregates non-owned social data so leaders can see how competitors’ profiles, posts, and engagement evolve over time — without screenshots or spreadsheets. Key capabilities - Competitor profile-level analytics - Cross-platform benchmarking dashboards - Post-level competitor analysis 2. Understand what content actually works in your industry Socialinsider goes beyond surface-level metrics to reveal content patterns and themes driving results across competitors. Leaders can see which formats, topics, and posting behaviors consistently perform — giving real strategic context, not just numbers. Key capabilities - Industry-wide content performance analysis - AI-generated content themes and patterns - Top-performing post discovery across competitors 3. Ask better questions with built-in AI insights Instead of digging through dashboards, just ask. Socialinsider AI works like a strategist in the room — surfacing what matters, flagging what's shifting, and giving you a straight answer without the report-building. Key capabilities - Conversational AI inside the analytics dashboard - Performance, competitor, and content insights on demand - Faster analysis without digging through reports 4. Bring Socialinsider data into the tools you already use With the Socialinsider MCP Connector, your analytics aren’t locked in a dashboard. Connect Socialinsider to AI tools like Claude or ChatGPT to get competitive insights, benchmarks, and content performance data wherever you already work — no tab-switching required. Key capabilities - MCP Connector for AI tool integration - Access Socialinsider data directly inside compatible AI assistants - Competitive and performance insights without leaving your workflow

Average Rating: 4.7/5.0

Total Reviews: 136

How Do G2 Users Rate Socialinsider?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)
  • Attribution: 8.0/10 (Category avg: 7.9/10)
  • Scalability: 9.2/10 (Category avg: 8.6/10)
  • Report Customizability: 8.6/10 (Category avg: 8.1/10)

Who Is the Company Behind Socialinsider?

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 71% Small, 20% Medium

What Do G2 Reviewers Say About Socialinsider?

AI-generated summary from verified user reviews

Pros
  • Users find Socialinsider's user-friendly interface and support team invaluable for easy navigation and understanding of data.
  • Users value the in-depth audience analysis from Socialinsider, aiding in strategizing and outperforming competitors effectively.
  • Users find the easy setup of Socialinsider enhances their experience, allowing for quick and user-friendly navigation.
  • Users value the helpful team at Socialinsider, enhancing their experience and supporting their social media strategy effectively.
  • Users appreciate the detailed analytics of Socialinsider, enabling easy benchmarking and clear performance insights.
Cons
  • Users note the limited analytics of Socialinsider, specifically regarding YouTube insights and reporting capabilities.
  • Users experience credit system confusion as deleted account credits are not available until the next billing cycle.
  • Users find the pricing high, which may not be suitable for smaller businesses looking for budget-friendly options.
  • Users are frustrated by insufficient insights, particularly with outdated video view statistics for IG reels compared to Instagram.
  • Users note a challenging learning curve when first using Socialinsider, requiring some time to adapt effectively.

What Are Recent G2 Reviews of Socialinsider?

What Are G2 Users Discussing About Socialinsider?

Sotrender

Sotrender is an analytics and reporting tool that helps marketers understand and drive their social media performance. Thanks to AI-fuelled solutions and reliable data, analyzing & reporting social media results can be quick and efficient. As benchmarking is also essential in data-driven marketing, Sotrender makes it easy to track competitors’ social KPIs - both organic and paid. Here are some of Sotrender's main advantages: - easily accessible marketing data: reach, engagement, user demography, content overview and many more, - pivotal Facebook, Instagram, LinkedIn and TikTok metrics in one place, including historical data, - quick, comprehensive reports that help to significantly decrease the workload and visibly optimize a marketer’s working time, - possibility to benchmark organic or paid company results against selected competitors or the whole industry, - insights into competitors’ monthly ad spend and set campaign goals, - AI-driven Meta ads optimization.

Average Rating: 4.8/5.0

Total Reviews: 113

How Do G2 Users Rate Sotrender?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.0/10)
  • Attribution: 9.1/10 (Category avg: 7.9/10)
  • Scalability: 9.5/10 (Category avg: 8.6/10)
  • Report Customizability: 9.5/10 (Category avg: 8.1/10)

Who Is the Company Behind Sotrender?

Who Uses This Product?

  • Who Uses This: Social Media Manager
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 54% Small, 29% Medium

What Do G2 Reviewers Say About Sotrender?

AI-generated summary from verified user reviews

Pros
  • Users value the clear presentation of data in Sotrender, enhancing their understanding of follower behavior and content performance.
  • Users appreciate the thorough audience analysis of Sotrender, which aids in understanding follower behaviors and content performance.
  • Users value the professional and supportive customer support provided by Sotrender's Sales and CS Team Leader.
Cons
  • Users notice API limitations leading to occasional missing stats, primarily due to changes in Facebook/Instagram APIs.
  • Users report a steep initial learning curve, which can make the experience challenging at first.

What Are Recent G2 Reviews of Sotrender?

What Are G2 Users Discussing About Sotrender?

NUVI

Nuvi is a social analytics and customer experience management platform built on a proprietary language engine which listens with industry-leading accuracy. Nuvi helps you listen, plan, publish, engage, analyze, locate, review, and capture your way to better customer experiences.

Average Rating: 4.2/5.0

Total Reviews: 127

How Do G2 Users Rate NUVI?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)
  • Attribution: 6.4/10 (Category avg: 7.9/10)
  • Scalability: 8.0/10 (Category avg: 8.6/10)
  • Report Customizability: 8.1/10 (Category avg: 8.1/10)

Who Is the Company Behind NUVI?

Who Uses This Product?

  • Who Uses This: Social Media Manager
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 57% Small, 34% Medium

What Are Recent G2 Reviews of NUVI?

What Are G2 Users Discussing About NUVI?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated