# Best Enterprise Social Media Analytics Software *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* The best social media analytics software in 2026 is Sprout Social, rated 4.4 out of 5 on G2 based on 6,400+ verified reviews. For small businesses and agencies, Zoho Social offers a free tier with strong analytics. The highest user-rated tool among the top five is Vista Social at 4.8 stars. 1. Sprout Social — 4.4/5 (6,400+ reviews): Best for social listening and analytics at scale 2. Hootsuite — 4.3/5 (7,200+ reviews): Best for multi-network scheduling and reporting 3. Zoho Social — 4.6/5 (2,900+ reviews): Best for small businesses and agencies 4. SOCi — 4.5/5 (4,000+ reviews): Best for multi-location brands and local search 5. Vista Social — 4.8/5 (1,000+ reviews): Best for small teams wanting scheduling plus analytics *Updated June 2026. Based on 2026 G2 verified review data across 313 products.* Products classified in the overall Social Media Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Social Media Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Social Media Analytics category. In addition to qualifying for inclusion in the Social Media Analytics Software category, to qualify for inclusion in the Enterprise Business Social Media Analytics Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business. ## Top Social Media Analytics Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5.0 (6,559 reviews) | Multi-channel social reporting with campaign tagging | "[All-in-One Inbox and Reliable Scheduling That Keeps Us on Track](https://www.g2.com/survey_responses/sprout-social-review-13131983)" | | 2 | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5.0 (7,318 reviews) | Multi-account scheduling with unified social inbox | "[User-Friendly with Some Feature Gaps](https://www.g2.com/survey_responses/hootsuite-review-10346636)" | | 3 | [Zoho Social](https://www.g2.com/products/zoho-social/reviews) | 4.6/5.0 (2,848 reviews) | Cross-platform scheduling with unified engagement tracking | "[Streamlined Social Media Management with Seamless Integration](https://www.g2.com/survey_responses/zoho-social-review-12562472)" | | 4 | [SOCi](https://www.g2.com/products/soci/reviews) | 4.5/5.0 (4,490 reviews) | Multi-location social and review management | "[SOCI streamlines social media management, boosting online presence and accountability](https://www.g2.com/survey_responses/soci-review-9655437)" | | 5 | [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5.0 (1,112 reviews) | Multi-platform scheduling with unified inbox engagement | "[All-in-One Social Management with Excellent Support and Smart Automations](https://www.g2.com/survey_responses/vista-social-review-13080181)" | | 6 | [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5.0 (3,913 reviews) | SEO-driven social scheduling with competitor tracking | "[SEMrush: Our Go-To Powerhouse for SEO/AEO-Driven Content That Boosts Conversions](https://www.g2.com/survey_responses/semrush-review-13129243)" | | 7 | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5.0 (2,629 reviews) | Social listening with cross-channel media monitoring | "[Real-Time Sentiment Insights That Surface What Consumers Are Really Saying](https://www.g2.com/survey_responses/meltwater-review-13128936)" | | 8 | [Linktree](https://www.g2.com/products/linktree/reviews) | 4.6/5.0 (96 reviews) | Multi-link bio pages with click analytics | "[All Your Links in One Clean, Simple Hub](https://www.g2.com/survey_responses/linktree-review-12251857)" | | 9 | [Bitly](https://www.g2.com/products/bitly/reviews) | 4.5/5.0 (915 reviews) | Shortened link tracking across social channels | "[There's a lot more to Bitly than shortening links!](https://www.g2.com/survey_responses/bitly-review-13058341)" | | 10 | [Dash Social](https://www.g2.com/products/dash-social/reviews) | 4.7/5.0 (406 reviews) | — | "[Streamlined Social Media Scheduling with Powerful Analytics and Insights](https://www.g2.com/survey_responses/dash-social-review-12861498)" | ## G2 Grid® for Social Media Analytics Software ![G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-analytics/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=39215&focus%5B%5D=58167&focus%5B%5D=2814&focus%5B%5D=2934&focus%5B%5D=14837&focus%5B%5D=3551) Highlighted products: Sprout Social, Hootsuite, SOCi, Sprinklr Insights, Meltwater, Agorapulse, Zoho Social, and Semrush. Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=sprinklr-insights&focus%5B%5D=meltwater&focus%5B%5D=agorapulse&focus%5B%5D=zoho-social&focus%5B%5D=semrush&segment=enterprise) ## How Many Social Media Analytics Software Products Does G2 Track? **Total Products under this Category:** 315 ### Category Stats (Jul 2026) - **Average Rating**: 4.39/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Oktopost (+0.2%) - Among all products in this category, Oktopost recorded the largest rating increase compared to last month *Last updated: July 22, 2026* ## How Does G2 Rank Social Media Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 63,200+ Authentic Reviews - 315+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Alchemer Reputation Management Alchemer Reputation Management (formerly Chatmeter) is a multi-location reputation and customer experience platform that helps enterprise and multi-site brands manage reviews, analyze customer sentiment, and drive location-level improvements at scale. Built specifically for organizations operating across dozens, hundreds, or thousands of locations, it goes beyond basic review monitoring to connect feedback directly to operational action. What is Alchemer Reputation Management used for? Alchemer Reputation Management is used to monitor and respond to online reviews across platforms, analyze customer sentiment by location, standardize feedback workflows across distributed teams, and surface location-specific insights that drive measurable improvements in customer experience. Common use cases include multi-location review response programs, Voice of Customer (VoC) initiatives, franchise experience management, and brand reputation monitoring across social media and review sites. Who is Alchemer Reputation Management for? Alchemer Reputation Management is purpose-built for corporate teams and regional managers overseeing multiple physical locations — including retail chains, restaurant groups, healthcare networks, hospitality brands, financial services branches, and franchise systems. It serves CX leaders, marketing teams, and operations managers who need a single, unified view of customer sentiment across their entire location portfolio. Key capabilities: - Centralized review and feedback aggregation from Google, Yelp, social media, surveys, and other channels — unified into a single location-level dashboard - AI-powered sentiment and thematic analysis that identifies the underlying drivers of customer satisfaction and dissatisfaction beyond star ratings and scores - At-scale review response tools that enable teams to respond to customer feedback promptly and consistently across every location - Standardized workflows that give frontline operators and regional managers clear, prioritized, actionable guidance — not just data - Location-specific action prioritization that transforms unstructured feedback into ranked improvement opportunities by site - Cross-location benchmarking to identify top-performing locations, flag underperformers, and share best practices across the organization How does Alchemer Reputation Management compare to other reputation management platforms? Unlike general-purpose review management tools, Alchemer Reputation Management is built for the operational complexity of multi-location enterprises. Where platforms like Birdeye or Podium focus primarily on review generation and automation, Alchemer emphasizes turning feedback into location-level operational action — making it a strong fit for brands that need to drive consistent customer experiences across a distributed footprint, not just improve their star ratings. Bottom line: Alchemer Reputation Management helps multi-location brands close the gap between listening to customers and acting on what they say — delivering consistent, high-quality experiences at every location and protecting brand reputation at scale. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=240&secure%5Bchosen_at%5D=2026-07-23T09%3A16%3A37Z&secure%5Bdisplayable_resource_id%5D=240&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=240&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18216&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=llm_category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics%2Fenterprise%3Fpage%3D2&secure%5Btoken%5D=2c6ab4ee9bf57d7cd9c2cb91d32db1a564657842d35a40be9e2b28d8881a84aa&secure%5Burl%5D=https%3A%2F%2Fwww.alchemer.com%2Fl%2Falchemer-reputation-management-g2&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Social Media Analytics Software Products in 2026? ### 1. [Sprout Social](https://www.g2.com/products/sprout-social/reviews) Sprout Social is a comprehensive social intelligence solution designed to turn insights into action to drive smarter, faster business impact. The AI-Powered Social Intelligence platform caters to tens of thousands of organizations, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. Sprout Social offers a suite of solutions for marketing teams, social media managers, communications executives, customer care teams, data and analytics experts and business leaders to optimize their strategies with critical social insights. With its user-friendly interface and robust capabilities, Sprout Social is particularly beneficial for teams looking to deliver predictive media intelligence, full-funnel social optimization, scalable social support, and authentic brand amplification. Powered by Trellis, our agentic AI, Sprout reveals hidden patterns and sharpens every social insight into a clear picture of where to take your strategy next. Key capabilities of Sprout Social include advanced publishing, social customer care, social listening and in-depth analytics. Publishing allows users to schedule and manage posts across Facebook, Instagram, Bluesky, LinkedIn, and more, ensuring consistent messaging and team collaboration to maximize audience reach. Social customer care allows businesses to power scalable and secure care workflows to drive customer satisfaction. Social Listening enables businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Analytics offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. The platform is underpinned by enterprise-grade security, compliance, and permissions, built for the largest, most complex organizations in the world and an extensive ecosystem of integrations and APIs to weave Social Intelligence into the tools your teams already use. Together, these products operationalize intelligence across your entire workflow, ensuring your organization moves on data rather than just collecting it. Built for rapid deployment and immediate adoption, Sprout eliminates the months of configuration required by traditional suites, allowing you to turn social signals into business action on day one. Overall, Sprout Social serves as a vital tool for businesses aiming to leverage social media insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social intelligence landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes. With 3,500+ reviews and a #1 placement in 60+ G2 reports, Sprout Social is a platform that is trusted by companies like Atlassian, Canva and HP. **Average Rating:** 4.4/5.0 **Total Reviews:** 6,559 **How Do G2 Users Rate Sprout Social?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Attribution:** 7.0/10 (Category avg: 7.9/10) - **Scalability:** 8.5/10 (Category avg: 8.6/10) - **Report Customizability:** 8.1/10 (Category avg: 8.1/10) **Who Is the Company Behind Sprout Social?** - **Seller:** [Sprout Social](https://www.g2.com/sellers/sprout-social) - **Company Website:** https://sproutsocial.com - **Year Founded:** 2010 - **HQ Location:** Chicago, IL - **Twitter:** @SproutSocial (116,252 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1175268/ (1,767 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 42% Small-Business, 35% Mid-Market #### What Are Sprout Social's Pros and Cons? **Pros:** - Ease of Use (1875 reviews) - Post Scheduling (1233 reviews) - Scheduling (1191 reviews) - Analytics (1046 reviews) - Centralized Management (954 reviews) **Cons:** - Missing Features (749 reviews) - Limited Features (548 reviews) - Expensive (470 reviews) - Improvement Needed (470 reviews) - High Pricing (415 reviews) ### What Do G2 Reviewers Say About Sprout Social? *AI-generated summary from verified user reviews* **Pros:** - Users find Sprout Social to be **user-friendly and easy to integrate** , streamlining social media management effectively. - Users value the **post scheduling capabilities** of Sprout Social, enhancing efficiency across multiple social media networks. - Users value the **ease of scheduling** with Sprout Social, enhancing their ability to manage content efficiently. - Users value the **detailed analytics** of Sprout Social, enhancing their reporting and decision-making for social media strategies. - Users praise the **centralized management** of Sprout Social, enjoying seamless integration and efficiency across multiple accounts. **Cons:** - Users desire **missing features** like a content calendar, improved analytics, and Instagram native tools for better functionality. - Users express frustration over **limited features** in Sprout Social, impacting flexibility and analytics capabilities for advanced needs. - Users find Sprout Social's **high cost** a barrier to entry, particularly for larger organizations needing multiple accounts. - Users express concern over **limited features and support** in Sprout Social, affecting efficiency and accuracy in content management. - Users find the **high pricing** of Sprout Social a barrier, particularly for larger organizations needing multiple accounts. #### What Are Recent G2 Reviews of Sprout Social? **"[Unmatched Reporting, Easy Setup](https://www.g2.com/survey_responses/sprout-social-review-10609101)"** **Rating:** 4.0/5.0 stars *— Kathryn ''Katy" S.* [Read full review](https://www.g2.com/survey_responses/sprout-social-review-10609101) --- **"[All-in-One Inbox and Reliable Scheduling That Keeps Us on Track](https://www.g2.com/survey_responses/sprout-social-review-13131983)"** **Rating:** 5.0/5.0 stars *— Sanjay K.* [Read full review](https://www.g2.com/survey_responses/sprout-social-review-13131983) --- #### What Are G2 Users Discussing About Sprout Social? - [How are marketers and businesses utilizing Sprout Social for managing their social media strategies?](https://www.g2.com/discussions/how-are-marketers-and-businesses-utilizing-sprout-social-for-managing-their-social-media-strategies) - 1 comment - [What is Sprout Social used for?](https://www.g2.com/discussions/what-is-sprout-social-used-for) - [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) - 3 comments - [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) - 4 comments, 1 upvote - [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) - 2 comments ### 2. [Hootsuite](https://www.g2.com/products/hootsuite/reviews) Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box. **Average Rating:** 4.3/5.0 **Total Reviews:** 7,318 **How Do G2 Users Rate Hootsuite?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10) - **Attribution:** 7.4/10 (Category avg: 7.9/10) - **Scalability:** 8.4/10 (Category avg: 8.6/10) - **Report Customizability:** 8.1/10 (Category avg: 8.1/10) **Who Is the Company Behind Hootsuite?** - **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite) - **Company Website:** https://hootsuite.com/ - **Year Founded:** 2008 - **HQ Location:** Vancouver, BC - **Twitter:** @hootsuite (6,164,377 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/288540/ (1,764 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 59% Small-Business, 29% Mid-Market #### What Are Hootsuite's Pros and Cons? **Pros:** - Post Scheduling (1585 reviews) - Ease of Use (1454 reviews) - Scheduling (1400 reviews) - Centralized Management (1085 reviews) - Scheduling Posts (1036 reviews) **Cons:** - Limited Features (483 reviews) - Missing Features (459 reviews) - Expensive (454 reviews) - High Pricing (434 reviews) - Posting Issues (370 reviews) ### What Do G2 Reviewers Say About Hootsuite? *AI-generated summary from verified user reviews* **Pros:** - Users value the **efficient post scheduling** feature, allowing seamless management of content across multiple platforms. - Users love the **ease of use** of Hootsuite, appreciating how quickly they can manage all their social media. - Users value the **efficient scheduling** feature of Hootsuite, allowing for consistent posting across multiple platforms effortlessly. - Users value the **centralized management** of Hootsuite, significantly reducing time spent on social media oversight. - Users appreciate the **ease of scheduling posts** across multiple platforms, significantly improving their social media management efficiency. **Cons:** - Users find **limited features** in Hootsuite, particularly in cover photo selection and cropping for Instagram posts. - Users are frustrated by **missing features** like direct cover photo selection and limited capabilities for untagged mentions. - Users find Hootsuite's pricing **prohibitive** , especially compared to competitors with similar features at lower costs. - Users find Hootsuite's **high pricing** to be a notable downside compared to competitors with similar features. - Users face **posting issues** with Hootsuite, including limitations on photo uploads and unexpected posting failures. #### What Are Recent G2 Reviews of Hootsuite? **"[User-Friendly with Some Feature Gaps](https://www.g2.com/survey_responses/hootsuite-review-10346636)"** **Rating:** 4.0/5.0 stars *— Jennifer A.* [Read full review](https://www.g2.com/survey_responses/hootsuite-review-10346636) --- **"[Inbox 2.0 Makes Multi-Platform Engagement and Team Assignments Effortless](https://www.g2.com/survey_responses/hootsuite-review-12813253)"** **Rating:** 4.0/5.0 stars *— Matthew H.* [Read full review](https://www.g2.com/survey_responses/hootsuite-review-12813253) --- #### What Are G2 Users Discussing About Hootsuite? - [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) - 2 comments - [How is Hootsuite being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-hootsuite-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments - [What is Hootsuite used for?](https://www.g2.com/discussions/what-is-hootsuite-used-for) - 2 comments - [What is Hootsuite Social Advertising used for?](https://www.g2.com/discussions/what-is-hootsuite-social-advertising-used-for) - 1 comment - [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) - 4 comments ### 3. [SOCi](https://www.g2.com/products/soci/reviews) SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale. Learn more at www.soci.ai or contact hello@soci.ai MEET SOCi GENIUS AGENTS: Trained on your brand, data, and guidelines, Genius Agents work 24/7 across every location, managing local search, social, and reputation for you. Local search, social, and reputation are all connected. When Genius Agents work together, sharing insights and coordinating plans, they unlock even greater value. Genius Local Search Agent: Drives local SEO and AI search visibility by analyzing signals, optimizing listings, and publishing Google Posts. Genius Social Agent: Publishes and manages social content and engagements, guided by customer signals and market trends. Genius Reputation Agent: Responds to all reviews, analyzes surveys, and uses customer feedback to uncover insights and sentiment trends. ADDITIONAL SOLUTIONS: Pages: Create customizable, search-optimized local landing pages to maximize visibility and drive conversions. Locators: Make it easy for customers to find your nearby locations and products with SEO-friendly locator pages. Boost & Ads: Auto-generate and deploy hyper-localized ad campaigns across all your locations, tailored to local audiences. Forms & Surveys: Automate localized forms and surveys across every location to capture customer insights, generate leads, manage feedback, and collect first-party data. **Average Rating:** 4.5/5.0 **Total Reviews:** 4,490 **How Do G2 Users Rate SOCi?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Attribution:** 8.0/10 (Category avg: 7.9/10) - **Scalability:** 8.5/10 (Category avg: 8.6/10) - **Report Customizability:** 8.2/10 (Category avg: 8.1/10) **Who Is the Company Behind SOCi?** - **Seller:** [SOCi](https://www.g2.com/sellers/soci) - **Company Website:** https://www.soci.ai/ - **Year Founded:** 2012 - **HQ Location:** San Diego, California - **LinkedIn® Page:** https://www.linkedin.com/company/soci-inc-/ (624 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Property Manager - **Top Industries:** Real Estate, Marketing and Advertising - **Company Size:** 50% Small-Business, 29% Mid-Market #### What Are SOCi's Pros and Cons? **Pros:** - Ease of Use (598 reviews) - Post Scheduling (424 reviews) - Helpful (351 reviews) - Centralized Management (348 reviews) - Scheduling (323 reviews) **Cons:** - Missing Features (138 reviews) - Limited Features (124 reviews) - Posting Issues (114 reviews) - Learning Curve (113 reviews) - Improvement Needed (85 reviews) ### What Do G2 Reviewers Say About SOCi? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of SOCi, enjoying hassle-free onboarding and simple content management across platforms. - Users value the **easy and convenient post scheduling** of SOCi, allowing them to stay organized and efficient. - Users find SOCi **exceptionally helpful** for managing reviews and social media, with easy setup and responsive support. - Users value the **centralized management** of SOCi, as it simplifies their social media handling and saves time. - Users praise SOCi for its **ease of scheduling** , enabling effective management of social media across multiple platforms seamlessly. **Cons:** - Users criticize SOCi for **missing features** such as robust customizations and improved reporting capabilities, impacting efficiency. - Users find SOCi has **limited features** , lacking options for customization and necessary tools for effective social media management. - Users are frustrated by **posting issues** in SOCi, including lack of calendar integration and inability to delete posts. - Users note a **steep learning curve** for SOCi, requiring time and additional training to feel proficient. - Users feel that SOCi requires **improvement in accuracy and flexibility** for reporting and listings management. #### What Are Recent G2 Reviews of SOCi? **"[Easy Multi-Platform Scheduling at Scale with Top-Notch Support](https://www.g2.com/survey_responses/soci-review-13078919)"** **Rating:** 5.0/5.0 stars *— Brennen W.* [Read full review](https://www.g2.com/survey_responses/soci-review-13078919) --- **"[SOCI streamlines social media management, boosting online presence and accountability](https://www.g2.com/survey_responses/soci-review-9655437)"** **Rating:** 5.0/5.0 stars *— Stephanie O.* [Read full review](https://www.g2.com/survey_responses/soci-review-9655437) --- ### 4. [Sprinklr Insights](https://www.g2.com/products/sprinklr-insights/reviews) Sprinklr Insights is an AI-powered consumer and brand intelligence platform for Enterprises that need to listen to and understand their customers, market and competitors to manage their reputation, drive better customer experiences and take data-led decisions. Sprinklr Insights supports an industry-leading number of channels and data sources, delivers actionable insights in real-time across areas like marketing, sales, product development, strategy and operations, is customized to business and vertical-specific use cases and is powered by patented deep learning capabilities. **Average Rating:** 4.3/5.0 **Total Reviews:** 100 **How Do G2 Users Rate Sprinklr Insights?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.0/10) - **Attribution:** 7.1/10 (Category avg: 7.9/10) - **Scalability:** 8.5/10 (Category avg: 8.6/10) - **Report Customizability:** 8.2/10 (Category avg: 8.1/10) **Who Is the Company Behind Sprinklr Insights?** - **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr) - **Year Founded:** 2009 - **HQ Location:** New York - **Twitter:** @Sprinklr (38,047 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/399351/ (4,380 employees on LinkedIn®) - **Ownership:** NYSE: CXM **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 49% Enterprise, 26% Mid-Market #### What Are Sprinklr Insights's Pros and Cons? **Pros:** - Artificial Intelligence (4 reviews) - Helpful (4 reviews) - AI Assistant (3 reviews) - AI Features (3 reviews) - Analytics (3 reviews) **Cons:** - Learning Curve (4 reviews) - Improvement Needed (2 reviews) - Intuitiveness Issue (2 reviews) - Learning Difficulty (2 reviews) - Limited Customization (2 reviews) ### What Do G2 Reviewers Say About Sprinklr Insights? *AI-generated summary from verified user reviews* **Pros:** - Users enjoy the **AI-powered analytics** of Sprinklr Insights, which enhance their social listening and trend analysis capabilities. - Users appreciate the **powerful social listening and analytics capabilities** of Sprinklr Insights, enhancing their insights-gathering experience. - Users appreciate the **AI-driven insights** of Sprinklr Insights, enhancing analytics and real-time activity monitoring. - Users appreciate the **AI-driven insights** of Sprinklr Insights, enhancing analytics and facilitating real-time decision-making. - Users appreciate the **powerful social listening and AI-driven analytics** of Sprinklr Insights, enhancing brand sentiment analysis. **Cons:** - Users find the **learning curve steep** with Sprinklr Insights, complicating initial setup and understanding of its many features. - Users find that **improvement is needed** in user-friendliness and features compared to competitors, making initial use challenging. - Users find the **intuitiveness issue** with Sprinklr Insights challenging, making initial use overwhelming for new team members. - Users find the **learning difficulty** with Sprinklr Insights to be quite steep, making it challenging for new team members. - Users find the **limited customization options** challenging, often requiring retraining for effective use of Sprinklr Insights. #### What Are Recent G2 Reviews of Sprinklr Insights? **"[Really helpful to understand users, but experience can be improved](https://www.g2.com/survey_responses/sprinklr-insights-review-11373702)"** **Rating:** 4.0/5.0 stars *— Verified User in Pharmaceuticals* [Read full review](https://www.g2.com/survey_responses/sprinklr-insights-review-11373702) --- **"[Easy to use and fast](https://www.g2.com/survey_responses/sprinklr-insights-review-10853976)"** **Rating:** 5.0/5.0 stars *— Luis Felippe R.* [Read full review](https://www.g2.com/survey_responses/sprinklr-insights-review-10853976) --- #### What Are G2 Users Discussing About Sprinklr Insights? - [What are the benefits and challenges of using Sprinklr Insights for social media analytics?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-sprinklr-insights-for-social-media-analytics) - [What is Sprinklr Modern Research used for?](https://www.g2.com/discussions/what-is-sprinklr-modern-research-used-for) ### 5. [Meltwater](https://www.g2.com/products/meltwater/reviews) Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. **Average Rating:** 4.1/5.0 **Total Reviews:** 2,629 **How Do G2 Users Rate Meltwater?** - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.0/10) - **Attribution:** 7.1/10 (Category avg: 7.9/10) - **Scalability:** 7.9/10 (Category avg: 8.6/10) - **Report Customizability:** 7.7/10 (Category avg: 8.1/10) **Who Is the Company Behind Meltwater?** - **Seller:** [Meltwater](https://www.g2.com/sellers/meltwater) - **Company Website:** https://www.meltwater.com - **Year Founded:** 2001 - **HQ Location:** San Francisco, CA - **Twitter:** @Meltwater (24,840 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13277/ (2,585 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 41% Small-Business, 37% Mid-Market #### What Are Meltwater's Pros and Cons? **Pros:** - Ease of Use (190 reviews) - Features (156 reviews) - Helpful (156 reviews) - Customer Support (126 reviews) - Helpfulness (96 reviews) **Cons:** - Improvement Needed (90 reviews) - Learning Curve (63 reviews) - Not Intuitive (59 reviews) - Technical Issues (57 reviews) - Complexity (55 reviews) ### What Do G2 Reviewers Say About Meltwater? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Meltwater, appreciating its fast setup and helpful customer support. - Users praise Meltwater for its **powerful filtering settings** , making it easy to find relevant content quickly. - Users appreciate the **outstanding customer support** from Meltwater, making the learning process easier and more enjoyable. - Users commend Meltwater for its **exceptional customer support** , appreciating timely help and comprehensive onboarding training. - Users value the **helpfulness of Meltwater's customer support** and intuitive features that enhance the user experience. **Cons:** - Users find that **improvement is needed** in Meltwater's relevancy and relevant platform limitations for smaller organizations. - Users face a challenging **learning curve** with Meltwater due to complex features and time-consuming training requirements. - Users find the interface **not intuitive** , creating challenges in effectively navigating and utilizing Meltwater's features. - Users face **technical issues** with Meltwater, struggling with Boolean logic and experiencing lag, filtering challenges, and onboarding difficulties. - Users find Meltwater's **complexity** challenging, particularly with Boolean logic and non-intuitive interface issues impacting search efficiency. #### What Are Recent G2 Reviews of Meltwater? **"[Real-Time Sentiment Insights That Surface What Consumers Are Really Saying](https://www.g2.com/survey_responses/meltwater-review-13128936)"** **Rating:** 4.0/5.0 stars *— Verified User in Entertainment* [Read full review](https://www.g2.com/survey_responses/meltwater-review-13128936) --- **"[Meltwater is mostly great for social media publishing and monitoring!](https://www.g2.com/survey_responses/meltwater-review-7835932)"** **Rating:** 4.0/5.0 stars *— Megan M.* [Read full review](https://www.g2.com/survey_responses/meltwater-review-7835932) --- #### What Are G2 Users Discussing About Meltwater? - [What is Linkfluence used for?](https://www.g2.com/discussions/what-is-linkfluence-used-for) - [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote - [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) - 1 comment - [Is Klear safe?](https://www.g2.com/discussions/is-klear-safe) - 1 comment - [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) - 2 comments ### 6. [Agorapulse](https://www.g2.com/products/agorapulse/reviews) Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Agorapulse supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, TikTok, and YouTube. Here are six features that customers love most about Agorapulse: 1. Unified social inbox: Easily manage all your social media messages, comments, and reviews in one place. 2. Intuitive publishing: Plan, collaborate, and schedule content seamlessly across all your social channels. 3. Insightful analytics: Receive beautiful, actionable reports in PDF and CSV formats that show what's working — and what isn’t. 4. Social listening: Discover trends and insights about your brand — and your competitors. 5. Award-winning support: Benefit from fast, friendly assistance with industry-leading response times. 6. Exclusive Social Media ROI tool: Prove the value of your social media strategy by tracking top-performing platforms, content, and even team members. Agorapulse also offers free tools for social media managers, including Facebook Ads Report and Social Trends. **Average Rating:** 4.5/5.0 **Total Reviews:** 945 **How Do G2 Users Rate Agorapulse?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Attribution:** 8.0/10 (Category avg: 7.9/10) - **Scalability:** 8.9/10 (Category avg: 8.6/10) - **Report Customizability:** 8.1/10 (Category avg: 8.1/10) **Who Is the Company Behind Agorapulse?** - **Seller:** [Agorapulse](https://www.g2.com/sellers/agorapulse) - **Year Founded:** 2010 - **HQ Location:** Paris - **Twitter:** @AgoraPulse (13,032 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2679402/ (194 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Owner - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 70% Small-Business, 21% Mid-Market #### What Are Agorapulse's Pros and Cons? **Pros:** - Ease of Use (15 reviews) - Centralized Management (14 reviews) - Helpful (13 reviews) - Post Scheduling (12 reviews) - Intuitive (11 reviews) **Cons:** - Expensive (6 reviews) - High Pricing (5 reviews) - Improvement Needed (5 reviews) - Difficult Reporting (4 reviews) - Limited Customization (4 reviews) ### What Do G2 Reviewers Say About Agorapulse? *AI-generated summary from verified user reviews* **Pros:** - Users find Agorapulse's **ease of use** exceptional, streamlining social media management and integration into workflows effortlessly. - Users highlight the **centralized management** of Agorapulse, streamlining social media tasks and enhancing workflow efficiency. - Users praise Agorapulse for its **highly responsive support** that significantly enhances the overall experience and satisfaction. - Users appreciate the **easy post scheduling** feature of Agorapulse, significantly enhancing their social media management efficiency. - Users appreciate the **intuitive interface** of Agorapulse, making social media management easy for all skill levels. **Cons:** - Users find Agorapulse **expensive** , especially when needing to add multiple profiles or access locked features. - Users find Agorapulse's **high pricing** can limit access to features and increase costs for additional profiles. - Users highlight the need for **improvement in mobile experience** and report ongoing issues with billing and reporting bugs. - Users find the **difficult reporting** in Agorapulse lacking customization and comprehensiveness, impacting their overall experience. - Users express frustration with **limited customization** options in Agorapulse, impacting workflow and report accessibility across teams. #### What Are Recent G2 Reviews of Agorapulse? **"[Time-Saving Social Media Tool with Superb Usability](https://www.g2.com/survey_responses/agorapulse-review-4616352)"** **Rating:** 5.0/5.0 stars *— Todd P.* [Read full review](https://www.g2.com/survey_responses/agorapulse-review-4616352) --- **"[Keeping all your social media organized without the usual chaos](https://www.g2.com/survey_responses/agorapulse-review-13040812)"** **Rating:** 5.0/5.0 stars *— Alamgir H.* [Read full review](https://www.g2.com/survey_responses/agorapulse-review-13040812) --- #### What Are G2 Users Discussing About Agorapulse? - [What is Agorapulse used for?](https://www.g2.com/discussions/what-is-agorapulse-used-for) - 1 comment - [How many accounts can you have on Hootsuite?](https://www.g2.com/discussions/agorapulse-how-many-accounts-can-you-have-on-hootsuite) - [What are the features of Hootsuite?](https://www.g2.com/discussions/agorapulse-what-are-the-features-of-hootsuite) - [How much does Agorapulse cost?](https://www.g2.com/discussions/how-much-does-agorapulse-cost) - [Is Agorapulse free?](https://www.g2.com/discussions/is-agorapulse-free) - 3 comments ### 7. [Zoho Social](https://www.g2.com/products/zoho-social/reviews) Zoho Social is an all-in-one social media management software designed for businesses of all sizes and agencies. It enables you to schedule and publish social media posts, manage conversations—including direct messages, comments, and mentions—across multiple channels, monitor keywords, competitors, and hashtags, generate reports, and more—all from a single platform. Supported channels: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter), Bluesky, TikTok, WhatsApp, and Telegram. Key Features: Scheduling & publishing for seamless content planning Unified conversation management to stay on top of messages and interactions Social media analytics for data-driven insights A social media calendar to visualize and organize posts Team collaboration for effortless workflow management Zia, Zoho’s in-house AI, for generating content, hashtags, captions, and more Available as both a web and mobile app, Zoho Social ensures you can manage your social media anytime, anywhere. It offers four editions for businesses and two for agencies—explore our detailed pricing and plans to find the best fit. A free edition and a free trial are also available to help you get started with ease. Seamless Integrations: Zoho Social connects with Zoho CRM for sales and Zoho Desk for customer support, streamlining your business operations. About Zoho: Zoho Social is a product of Zoho Corporation Private Limited, a company with over 27 years of experience in building business software. Zoho offers a suite of 50+ applications covering sales, marketing, customer support, finance, collaboration, workplace productivity, messaging, security, development, and more. With 100 million+ customers worldwide, Zoho is committed to privacy, transparency, and delivering software that businesses can trust. **Average Rating:** 4.6/5.0 **Total Reviews:** 2,848 **How Do G2 Users Rate Zoho Social?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Attribution:** 8.5/10 (Category avg: 7.9/10) - **Scalability:** 8.8/10 (Category avg: 8.6/10) - **Report Customizability:** 8.5/10 (Category avg: 8.1/10) **Who Is the Company Behind Zoho Social?** - **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Year Founded:** 1996 - **HQ Location:** Austin, TX - **Twitter:** @Zoho (137,880 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,766 employees on LinkedIn®) - **Phone:** +1 (888) 900-9646 **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 87% Small-Business, 9% Mid-Market #### What Are Zoho Social's Pros and Cons? **Pros:** - Ease of Use (125 reviews) - Post Scheduling (97 reviews) - Centralized Management (94 reviews) - Multi-platform (84 reviews) - Easy Setup (76 reviews) **Cons:** - Missing Features (41 reviews) - Expensive (22 reviews) - Improvement Needed (22 reviews) - Social Media Limitations (20 reviews) - Limited Features (19 reviews) ### What Do G2 Reviewers Say About Zoho Social? *AI-generated summary from verified user reviews* **Pros:** - Users find Zoho Social to be **easy to use and setup** , enabling seamless posting across multiple channels effortlessly. - Users appreciate the **efficient post scheduling** capabilities of Zoho Social, streamlining management for multiple social media accounts effortlessly. - Users value the **centralized management** of Zoho Social, seamlessly integrating various platforms for streamlined business operations. - Users appreciate the **centralized multi-platform management** in Zoho Social, simplifying social media engagement and coordination. - Users appreciate the **easy setup** of Zoho Social, allowing them to start scheduling content almost immediately. **Cons:** - Users express a desire for **missing features** , including integrations with design tools and advanced analytics in Zoho Social. - Users find the **pricing of Zoho Social to be high** , especially for growing agencies needing access to all features. - Users note the **limited free tier** of Zoho Social, which lacks essential features and presents pricing challenges. - Users face **social media connection limitations** with Zoho Social, making it challenging to post across multiple accounts efficiently. - Users find that Zoho Social has **limited features** , especially on the mobile app compared to the web version. #### What Are Recent G2 Reviews of Zoho Social? **"[Streamlined Social Media Management with Seamless Integration](https://www.g2.com/survey_responses/zoho-social-review-12562472)"** **Rating:** 4.5/5.0 stars *— MOHD SYAZWAN S.* [Read full review](https://www.g2.com/survey_responses/zoho-social-review-12562472) --- **"[Streamlined Social Scheduling](https://www.g2.com/survey_responses/zoho-social-review-13102423)"** **Rating:** 5.0/5.0 stars *— Ian F.* [Read full review](https://www.g2.com/survey_responses/zoho-social-review-13102423) --- #### What Are G2 Users Discussing About Zoho Social? - [How is Zoho Social transforming the way businesses manage their social media platforms?](https://www.g2.com/discussions/zoho-social-how-is-zoho-social-transforming-the-way-businesses-manage-their-social-media-platforms) - 1 comment, 2 upvotes - [How is Zoho Social transforming the way businesses manage their social media platforms?](https://www.g2.com/discussions/how-is-zoho-social-transforming-the-way-businesses-manage-their-social-media-platforms) - 1 comment - [What is Zoho Social used for?](https://www.g2.com/discussions/what-is-zoho-social-used-for) - 1 upvote - [Is Zoho social good?](https://www.g2.com/discussions/is-zoho-social-good) - 2 comments - [How does Zoho social work?](https://www.g2.com/discussions/how-does-zoho-social-work) - 1 comment ### 8. [Semrush](https://www.g2.com/products/semrush/reviews) Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia. **Average Rating:** 4.4/5.0 **Total Reviews:** 3,913 **How Do G2 Users Rate Semrush?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Attribution:** 8.3/10 (Category avg: 7.9/10) - **Scalability:** 8.7/10 (Category avg: 8.6/10) - **Report Customizability:** 8.4/10 (Category avg: 8.1/10) **Who Is the Company Behind Semrush?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** https://adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 62% Small-Business, 28% Mid-Market #### What Are Semrush's Pros and Cons? **Pros:** - Features (799 reviews) - Ease of Use (781 reviews) - Keyword Research (679 reviews) - Helpful (656 reviews) - SEO Optimization (618 reviews) **Cons:** - Expensive (507 reviews) - High Pricing (468 reviews) - High Costs (414 reviews) - Pricing Issues (358 reviews) - Learning Curve (304 reviews) ### What Do G2 Reviewers Say About Semrush? *AI-generated summary from verified user reviews* **Pros:** - Users love the **variety of customizable tools** in Semrush, enhancing their SEO strategies and overall website performance. - Users find Semrush's **ease of use** beneficial, enabling efficient SEO management and seamless integration with tools. - Users value the **keyword insights** from Semrush, enhancing SEO strategies and optimizing content effectively. - Users value the **comprehensive organic insights** and features of Semrush, enhancing their marketing strategies effectively. - Users value the **effective position tracking** in Semrush, enabling strategic insights and competitive analysis for SEO success. **Cons:** - Users find Semrush to be **too expensive** , especially for small businesses and sole proprietors with limited budgets. - Users find Semrush **overly expensive** , particularly with additional costs for advanced features, limiting access for smaller businesses. - Users find the **high costs** of Semrush challenging, particularly for smaller businesses with limited budgets. - Users find **pricing issues** in Semrush due to high costs and constant add-ons that strain budgets. - Users find the **learning curve steep** , as the overwhelming data can make initial navigation challenging. #### What Are Recent G2 Reviews of Semrush? **"[SEMrush: Our Go-To Powerhouse for SEO/AEO-Driven Content That Boosts Conversions](https://www.g2.com/survey_responses/semrush-review-13129243)"** **Rating:** 5.0/5.0 stars *— Pavel K.* [Read full review](https://www.g2.com/survey_responses/semrush-review-13129243) --- **"[Unmatched Data Speed](https://www.g2.com/survey_responses/semrush-review-13045627)"** **Rating:** 4.5/5.0 stars *— George G.* [Read full review](https://www.g2.com/survey_responses/semrush-review-13045627) --- #### What Are G2 Users Discussing About Semrush? - [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) - 2 comments, 3 upvotes - [What is Semrush used for?](https://www.g2.com/discussions/what-is-semrush-used-for) - 4 comments - [What is Semrush Content Marketplace used for?](https://www.g2.com/discussions/what-is-semrush-content-marketplace-used-for) - [What is SplitSignal used for?](https://www.g2.com/discussions/what-is-splitsignal-used-for) - [How do I delete my RingCentral account?](https://www.g2.com/discussions/how-do-i-delete-my-ringcentral-account) - 2 comments ### 9. [Dash Social](https://www.g2.com/products/dash-social/reviews) Dash Social is a social media management platform built for modern marketing teams. It combines social media analytics, influencer marketing, social listening, and social commerce tools to help brands effortlessly plan, publish, measure, and optimize content for the best impact. It delivers brand-specific intelligence that turns social into a driver of market insight, competitive advantage, and revenue growth. Key Features & Benefits: - Brand predictive insights to optimize content and investment decisions - Fully customizable cross-channel social media analytics with actionable data - Campaign reporting across owned, earned, paid, and creator content - In-depth competitive analysis, share of voice, and industry benchmarking - Social listening to track trends, audience sentiment, and brand health - Social media scheduling tool for efficient content planning and publishing - Collaborative social media inbox management to engage audiences across channels - Link-in-bio and UGC galleries to drive sales from social - End-to-end creator discovery, management, and measurement to scale influencer partnerships Trusted by leading consumer brands across retail, beauty, fashion, media, and CPG, Dash Social ensures teams can effectively link social performance to revenue, unify fragmented data into executive-ready insights, and confidently scale their brand reach across markets and channels. **Average Rating:** 4.7/5.0 **Total Reviews:** 406 **How Do G2 Users Rate Dash Social?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Attribution:** 6.5/10 (Category avg: 7.9/10) - **Scalability:** 8.5/10 (Category avg: 8.6/10) - **Report Customizability:** 8.5/10 (Category avg: 8.1/10) **Who Is the Company Behind Dash Social?** - **Seller:** [Dash Social](https://www.g2.com/sellers/dash-social) - **Company Website:** https://www.dashsocial.com/ - **Year Founded:** 2013 - **HQ Location:** Halifax, NS - **Twitter:** @DashSocialHQ (1,856 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/dashsocialhq/ (299 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Social Media Coordinator - **Top Industries:** Apparel & Fashion, Cosmetics - **Company Size:** 41% Small-Business, 40% Mid-Market #### What Are Dash Social's Pros and Cons? **Pros:** - Ease of Use (69 reviews) - Analytics Focus (45 reviews) - Analytics (44 reviews) - Social Media Management (42 reviews) - Features (40 reviews) **Cons:** - Instagram Limitations (29 reviews) - Missing Features (27 reviews) - Limited Features (23 reviews) - Social Media Limitations (19 reviews) - Feature Limitations (18 reviews) ### What Do G2 Reviewers Say About Dash Social? *AI-generated summary from verified user reviews* **Pros:** - Users love the **user-friendly design** of Dash Social, praising its inviting interface and easy navigation. - Users appreciate the **analytics focus** of Dash Social, which helps in tracking insights and competitors effectively. - Users value the **robust analytics** of Dash Social, enhancing content performance understanding and marketing strategy effectiveness. - Users love Dash Social for its **intuitive scheduling and analytics** , making social media management effortless and effective. - Users value the **robust analytics and scheduling features** of Dash Social, making marketing campaigns more effective and organized. **Cons:** - Users express frustration over **Instagram limitations** , particularly with auto-posting and tracking engagement for reels. - Users note **missing features** , such as limited integration with certain channels and inadequate Salesforce connectivity. - Users desire more **robust features** in Dash Social, including Reddit integration and enhanced influencer tools. - Users highlight the **API limitations** of Dash Social, impacting scheduling and reporting capabilities for various platforms. - Users feel the **feature limitations** of Dash Social hinder effective scheduling, reporting, and in-depth data insights. #### What Are Recent G2 Reviews of Dash Social? **"[Dash Makes Scheduling Effortless with a Clean UI and Reliable Posting](https://www.g2.com/survey_responses/dash-social-review-12846720)"** **Rating:** 4.0/5.0 stars *— Ryan M.* [Read full review](https://www.g2.com/survey_responses/dash-social-review-12846720) --- **"[Streamlined Social Media Scheduling with Powerful Analytics and Insights](https://www.g2.com/survey_responses/dash-social-review-12861498)"** **Rating:** 5.0/5.0 stars *— Veronica G.* [Read full review](https://www.g2.com/survey_responses/dash-social-review-12861498) --- #### What Are G2 Users Discussing About Dash Social? - [What is Dash Hudson used for?](https://www.g2.com/discussions/what-is-dash-hudson-used-for) ### 10. [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) Emplifi is the AI-powered autonomous CX platform that unifies social marketing, commerce, and customer care in a single command center. Powered by Emplifi Fuel, its intelligence engine, the platform connects every team and every customer interaction, from content creation to conversion to post-sale support. 20,000+ global brands, including Domino's, Puma, Canon, Delta, and UFC, rely on Emplifi to manage 4 billion CX interactions per month across social, messaging, reviews, and live chat. The platform includes AI-powered publishing, community management, social listening, unified analytics, influencer marketing, UGC and visual commerce, ratings and reviews, and omnichannel customer care. **Average Rating:** 4.4/5.0 **Total Reviews:** 373 **How Do G2 Users Rate Emplifi?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Attribution:** 7.6/10 (Category avg: 7.9/10) - **Scalability:** 8.2/10 (Category avg: 8.6/10) - **Report Customizability:** 8.2/10 (Category avg: 8.1/10) **Who Is the Company Behind Emplifi?** - **Seller:** [Emplifi](https://www.g2.com/sellers/emplifi-7f303838-0fb9-47c0-bc12-d24f181fe4b2) - **HQ Location:** Columbus , US - **LinkedIn® Page:** https://www.linkedin.com/company/emplifi/ (547 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Community Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 44% Mid-Market, 31% Enterprise #### What Are Emplifi's Pros and Cons? **Pros:** - Ease of Use (49 reviews) - Social Media Management (48 reviews) - Analytics (38 reviews) - Analytics Focus (34 reviews) - Features (23 reviews) **Cons:** - Missing Features (25 reviews) - Technical Issues (18 reviews) - Feature Limitations (15 reviews) - Improvement Needed (12 reviews) - Lack of Features (12 reviews) ### What Do G2 Reviewers Say About Emplifi? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Emplifi, enabling seamless collaboration and efficient social media management. - Users value the **comprehensive social media management features** of Emplifi, enhancing teamwork and analytics across platforms. - Users value the **easy access to social media analytics** , enabling effective monitoring of campaign performance and engagement. - Users value the **analytics capabilities** of Emplifi, enabling effective monitoring and reporting of social media performance. - Users value the **intuitive features** of Emplifi, which effectively support community management and social media analytics. **Cons:** - Users note **missing features** in Emplifi, particularly the lack of Excel downloads and limited functionality in analytics. - Users report **technical issues** with Emplifi, citing glitches and inconsistent support that disrupt workflows and stability. - Users find **feature limitations** in Emplifi, noting a lack of essential capabilities for data analysis and insights. - Users feel there is **improvement needed** in features like data download and the effectiveness of the inspiration tab. - Users note a **lack of features** in Emplifi, particularly for analytics and platform-specific insights. #### What Are Recent G2 Reviews of Emplifi? **"[Emplifi’s Intuitive Platform Makes Publishing and Dashboards Effortless](https://www.g2.com/survey_responses/emplifi-review-12624587)"** **Rating:** 4.5/5.0 stars *— Mel H.* [Read full review](https://www.g2.com/survey_responses/emplifi-review-12624587) --- **"[Evolving, User-Friendly Suite with Responsive Implementation Support](https://www.g2.com/survey_responses/emplifi-review-12580996)"** **Rating:** 4.5/5.0 stars *— John M. C.* [Read full review](https://www.g2.com/survey_responses/emplifi-review-12580996) --- #### What Are G2 Users Discussing About Emplifi? - [What is Emplifi Social Marketing Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-social-marketing-cloud-used-for) - [What is Emplifi Service Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-service-cloud-used-for) - [What is socialbakers?](https://www.g2.com/discussions/what-is-socialbakers) - 1 comment - [Is social Baker free?](https://www.g2.com/discussions/is-social-baker-free) - [What is scalability in Software?](https://www.g2.com/discussions/what-is-scalability-in-software) ### 11. [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company. **Average Rating:** 4.4/5.0 **Total Reviews:** 709 **How Do G2 Users Rate Brandwatch Consumer Intelligence?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Attribution:** 6.8/10 (Category avg: 7.9/10) - **Scalability:** 8.2/10 (Category avg: 8.6/10) - **Report Customizability:** 8.1/10 (Category avg: 8.1/10) **Who Is the Company Behind Brandwatch Consumer Intelligence?** - **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch) - **Company Website:** https://www.brandwatch.com - **Year Founded:** 2007 - **HQ Location:** Brighton, East Sussex - **Twitter:** @Brandwatch (34,219 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/451367/ (832 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Analyst, Consultant - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 35% Enterprise, 34% Mid-Market #### What Are Brandwatch Consumer Intelligence's Pros and Cons? **Pros:** - Ease of Use (60 reviews) - Helpful (34 reviews) - Intuitive (29 reviews) - Dashboards (25 reviews) - Data Accuracy (25 reviews) **Cons:** - Learning Curve (20 reviews) - Limited Features (20 reviews) - Platform Limitations (19 reviews) - Not Intuitive (17 reviews) - Data Inaccuracy (16 reviews) ### What Do G2 Reviewers Say About Brandwatch Consumer Intelligence? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** in creating widgets, enabling efficient data visualization and insightful segmentation. - Users find the **ease of tracking brand presence** in Brandwatch Consumer Intelligence to be extremely beneficial for insights. - Users appreciate the **intuitive design** of Brandwatch, making social listening and analysis accessible for everyone. - Users love the **intuitive dashboards** of Brandwatch, making data insights and trend analysis easy and efficient. - Users highly value the **data accuracy** of Brandwatch Consumer Intelligence, relying on it for informed insights and decisions. **Cons:** - Users find the **noticeable learning curve** of Brandwatch Consumer Intelligence challenging, particularly for those new to the platform. - Users note the **limited features** of Brandwatch Consumer Intelligence, restricting data access and analysis capabilities. - Users express frustration over **platform limitations** , citing issues with social media parsing, dashboard glitches, and slow AI implementations. - Users find the setup process of Brandwatch Consumer Intelligence to be **cumbersome and not very intuitive** , complicating the initial experience. - Users report **data inaccuracy** issues in Brandwatch, which hampers effective insights and analysis. #### What Are Recent G2 Reviews of Brandwatch Consumer Intelligence? **"[BrandWatch for your Social Listening needs](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)"** **Rating:** 4.5/5.0 stars *— Francisco O.* [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086) --- **"[Integration of accounts and queries to obtain more data and create reports](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834) --- #### What Are G2 Users Discussing About Brandwatch Consumer Intelligence? - [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) - 1 comment - [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) - 1 comment - [How much does brandwatch cost?](https://www.g2.com/discussions/how-much-does-brandwatch-cost) - [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) - 2 comments ### 12. [Oktopost](https://www.g2.com/products/oktopost/reviews) Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world's leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social analytics, social listening and marketing intelligence, all in one platform. **Average Rating:** 4.4/5.0 **Total Reviews:** 197 **How Do G2 Users Rate Oktopost?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Attribution:** 7.6/10 (Category avg: 7.9/10) - **Scalability:** 8.7/10 (Category avg: 8.6/10) - **Report Customizability:** 8.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Oktopost?** - **Seller:** [Oktopost](https://www.g2.com/sellers/oktopost) - **Company Website:** https://www.oktopost.com - **Year Founded:** 2013 - **HQ Location:** Ramat Gan, Israel - **Twitter:** @Oktopost (4,069 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/oktopost/ (123 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 49% Mid-Market, 27% Enterprise #### What Are Oktopost's Pros and Cons? **Pros:** - Ease of Use (27 reviews) - Post Scheduling (17 reviews) - Features (15 reviews) - Scheduling (15 reviews) - Analytics (13 reviews) **Cons:** - Improvement Needed (9 reviews) - Missing Features (5 reviews) - Data Inaccuracy (3 reviews) - Inaccurate Analytics (3 reviews) - Limited Analytics (3 reviews) ### What Do G2 Reviewers Say About Oktopost? *AI-generated summary from verified user reviews* **Pros:** - Users find Oktopost exceptionally **easy to use** , streamlining social media scheduling and enhancing employee engagement effortlessly. - Users find Oktopost's **post scheduling** feature seamless, enhancing engagement and offering valuable analytics for strategic insights. - Users appreciate Oktopost's **intuitive interface and comprehensive features** , enhancing social media management and advocacy efforts. - Users appreciate the **easy scheduling** of Oktopost, enhancing social media management and increasing employee engagement effectively. - Users appreciate the **customizable reporting and analytics** of Oktopost, enhancing their data-driven social strategies effectively. **Cons:** - Users note that **improvement is needed** for data accuracy, API limitations, and technical issues impacting usability. - Users express frustration with the **missing features** in Oktopost, particularly ineffective social listening and limited integrations. - Users report **data inaccuracies** and slow responses for fixes, impacting reliability and trust in Oktopost. - Users experience **inaccurate analytics** from Oktopost, leading to discrepancies in data reporting and attribution challenges. - Users experience **limited analytics** with Oktopost, facing inaccurate data and lengthy response times for issues. #### What Are Recent G2 Reviews of Oktopost? **"[Excellent team collaboration with powerful social BI reporting](https://www.g2.com/survey_responses/oktopost-review-13058913)"** **Rating:** 4.5/5.0 stars *— Laurel B.* [Read full review](https://www.g2.com/survey_responses/oktopost-review-13058913) --- **"[Oktopost Saves Time with Calendar View, SocialBI Insights, and Advocacy Tools](https://www.g2.com/survey_responses/oktopost-review-13058845)"** **Rating:** 4.5/5.0 stars *— Jessica H.* [Read full review](https://www.g2.com/survey_responses/oktopost-review-13058845) --- ### 13. [Reputation](https://www.g2.com/products/reputation/reviews) Reputation is the #1 AI-native reputation management platform, built to help multi-location businesses be found, trusted, and chosen in search, AI answers, and everywhere customers make decisions. By operating as a unified data system, the platform turns fragmented reviews, listings, and surveys into actionable intelligence—ensuring every local storefront, franchise, or dealer group receives clear, prioritized actions. This consolidation empowers marketing and operations teams with complete visibility into local search performance and customer interactions across the entire enterprise network. Rather than functioning as a standard aggregation tool, the platform's core architecture facilitates advanced operational analytics and Generative Engine Optimization (GEO). The system processes siloed feedback channels into operational intelligence, allowing teams to uncover critical performance metrics without manually scouring through raw data. This capability is powered by a native AI assistant (Reputation IQ) that analyzes all feedback data to find trends and opportunities for improvement. Because this intelligence operates natively within the platform, organizations can extract deep conversational insights and track location-specific performance while keeping their proprietary data completely secure from third-party exposure. Core Capabilities Unified Feedback Hub: Consolidates reviews, surveys, and social media commentary from over 200 external directories into a centralized dashboard for standardized monitoring. Conversational Intelligence: Leverages secure, internal AI to instantly identify sentiment trends and customer friction points at scale. Global Listings Management: Audits and publishes accurate location data across the digital ecosystem to ensure strict consistency. AI Engine Optimization (AEO): Analyzes how large language models perceive the brand, equipping teams to optimize structured data for algorithmic discovery. Core Benchmarking: Calculates an objective Reputation Score to index review volume, sentiment analysis, and responsiveness against industry competitors. The primary value of Reputation lies in its capacity to transform legacy local SEO efforts into a modern AEO strategy. As search behavior continues to fragment, multi-location brands utilize the platform to solve the inherent blind spots created by AI aggregators. By actively managing their digital footprint and automating their engagement protocols, organizations establish the precise citation consistency and interaction signals required by large language models. Ultimately, the platform empowers businesses to systematically elevate their localized customer experience, secure massive operational time savings, and capture market share through improved algorithmic visibility. **Average Rating:** 4.5/5.0 **Total Reviews:** 2,405 **How Do G2 Users Rate Reputation?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Attribution:** 8.4/10 (Category avg: 7.9/10) - **Scalability:** 8.7/10 (Category avg: 8.6/10) - **Report Customizability:** 8.7/10 (Category avg: 8.1/10) **Who Is the Company Behind Reputation?** - **Seller:** [Reputation](https://www.g2.com/sellers/reputation) - **Company Website:** https://reputation.com/ - **Year Founded:** 2006 - **HQ Location:** San Ramon, CA - **Twitter:** @Reputation_Com (10,930 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1579888/ (707 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Community Manager, Property Manager - **Top Industries:** Automotive, Real Estate - **Company Size:** 46% Mid-Market, 29% Small-Business #### What Are Reputation's Pros and Cons? **Pros:** - Ease of Use (103 reviews) - Review Management (90 reviews) - Helpful (79 reviews) - Centralized Reviews (69 reviews) - Reputation Management (62 reviews) **Cons:** - Improvement Needed (25 reviews) - Reporting Issues (21 reviews) - Review Management (21 reviews) - Missing Features (18 reviews) - Scoring Issues (17 reviews) ### What Do G2 Reviewers Say About Reputation? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Reputation, appreciating its simplicity and efficiency in managing customer feedback. - Users appreciate the **SMS review requests** feature of Reputation, which enhances customer engagement and feedback collection. - Users value the **user-friendly interface** of Reputation.com, which simplifies review management and enhances communication with stakeholders. - Users value the **centralized reviews** feature of Reputation.com for efficient monitoring and management across multiple platforms. - Users appreciate the **centralized management of reviews** , making it efficient to handle customer feedback seamlessly. **Cons:** - Users feel there's **improvement needed** in integration, implementation, and adapting to unique customer service aspects. - Users find the **survey email issues** frustrating, complicating the collection of essential feedback and insights. - Users express frustration with **survey email bounce issues** , making it difficult to capture essential feedback effectively. - Users find the **missing features** frustrating, including limited social publishing and absence of customizable templates. - Users find the **scoring issues** unclear and feel the grading scale could be improved for better accuracy. #### What Are Recent G2 Reviews of Reputation? **"[Visually pleasing & streamlined process. No complaints](https://www.g2.com/survey_responses/reputation-review-9899978)"** **Rating:** 4.0/5.0 stars *— Danny M.* [Read full review](https://www.g2.com/survey_responses/reputation-review-9899978) --- **"[Centralized Hub for Reputation with Room for Social Media Improvement](https://www.g2.com/survey_responses/reputation-review-7128655)"** **Rating:** 4.0/5.0 stars *— Giovanni A.* [Read full review](https://www.g2.com/survey_responses/reputation-review-7128655) --- #### What Are G2 Users Discussing About Reputation? - [Is BlackLine an ERP?](https://www.g2.com/discussions/is-blackline-an-erp) - [How much does reputation com cost?](https://www.g2.com/discussions/how-much-does-reputation-com-cost) - 1 comment - [What is Reputation Management Software?](https://www.g2.com/discussions/what-is-reputation-management-software) - 1 comment - [How does reputation com work?](https://www.g2.com/discussions/how-does-reputation-com-work) - 1 comment ### 14. [Brand24](https://www.g2.com/products/brand24/reviews) Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more. **Average Rating:** 4.6/5.0 **Total Reviews:** 352 **How Do G2 Users Rate Brand24?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Attribution:** 8.4/10 (Category avg: 7.9/10) - **Scalability:** 9.0/10 (Category avg: 8.6/10) - **Report Customizability:** 8.4/10 (Category avg: 8.1/10) **Who Is the Company Behind Brand24?** - **Seller:** [Brand24](https://www.g2.com/sellers/brand24) - **Company Website:** https://brand24.com/ - **Year Founded:** 2010 - **HQ Location:** Wrocław, Poland - **Twitter:** @brand24 (23,583 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2890993/ (99 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Founder - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 65% Small-Business, 28% Mid-Market #### What Are Brand24's Pros and Cons? **Pros:** - Ease of Use (19 reviews) - Helpful (14 reviews) - Brand Monitoring (12 reviews) - User Interface (11 reviews) - Efficiency (9 reviews) **Cons:** - Filtering Problems (8 reviews) - Limited Features (6 reviews) - Data Inaccuracy (5 reviews) - Irrelevant Content (5 reviews) - Slow Loading (5 reviews) ### What Do G2 Reviewers Say About Brand24? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Brand24, enjoying its intuitive dashboard and real-time tracking features. - Users appreciate the **comprehensive monitoring** capabilities of Brand24, enabling effortless tracking of online mentions and insights. - Users find Brand24's **brand monitoring** invaluable for tracking mentions and engaging in real-time social conversations. - Users appreciate the **intuitive user interface** of Brand24, which enhances their experience with real-time data access. - Users value Brand24's **efficiency** in reporting and real-time monitoring, significantly enhancing their workflow and time management. **Cons:** - Users face inconsistent **filtering issues** that hinder usability and complicate tracking across multiple projects. - Users express frustration over **limited features** , lacking historical data access and customization options for projects. - Users face issues with **data inaccuracy** , as sentiment analysis can misinterpret sarcasm and mixed emotions frequently. - Users note the **presence of irrelevant content** in Brand24, which complicates understanding their online presence. - Users experience **slow loading times** with Brand24, which can hinder their ability to access data quickly. #### What Are Recent G2 Reviews of Brand24? **"[Real-Time Insights with User-Friendly Setup](https://www.g2.com/survey_responses/brand24-review-12533019)"** **Rating:** 5.0/5.0 stars *— Bartłomiej K.* [Read full review](https://www.g2.com/survey_responses/brand24-review-12533019) --- **"[The role of Brand24 as a social listening platform](https://www.g2.com/survey_responses/brand24-review-12964263)"** **Rating:** 5.0/5.0 stars *— Beata R.* [Read full review](https://www.g2.com/survey_responses/brand24-review-12964263) --- ### 15. [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with in-depth capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. - Plan and schedule content using an editorial calendar, store all media assets in a digital asset manager and simultaneously publish across channels at AI-recommended times with an omni- channel publisher - Generate engaging, platform-specific content instantly with Sprinklr AI+ - Engage with your audience across 35+ social and messaging channels using a unified inbox - Leverage AI-powered classification to efficiently analyze sentiment and intent of the inbound messages and engage better and faster with AI Smart Response, Smart Compose, and auto- responses - Analyze performance across owned, earned and paid media, and integrate data from multiple sources into a unified report and get on-demand or routine access - Get 5 times more granular business insights with custom metrics and out-of-the-box dashboards - Uncover AI-powered, critical insights across brand health, campaign performance, competitor benchmarking and more - Empower your sales teams to grow leads by reaching more prospects and delivering personalized content faster - Amplify reach by empower your employees to share your branded content easily, leveraging user-generated content and engaging influencers - Leverage truly enterprise-grade with 10x more granular & customizable compliance and approval workflows for unique business needs **Average Rating:** 4.1/5.0 **Total Reviews:** 1,142 **How Do G2 Users Rate Sprinklr Social?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10) - **Attribution:** 7.0/10 (Category avg: 7.9/10) - **Scalability:** 8.2/10 (Category avg: 8.6/10) - **Report Customizability:** 8.1/10 (Category avg: 8.1/10) **Who Is the Company Behind Sprinklr Social?** - **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr) - **Company Website:** https://www.sprinklr.com - **Year Founded:** 2009 - **HQ Location:** New York - **Twitter:** @Sprinklr (38,047 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/399351/ (4,380 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Specialist, Social Media Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 49% Enterprise, 29% Mid-Market #### What Are Sprinklr Social's Pros and Cons? **Pros:** - Ease of Use (95 reviews) - Centralized Management (74 reviews) - Features (66 reviews) - Analytics (51 reviews) - Social Media Integration (43 reviews) **Cons:** - Complex Usage (54 reviews) - Learning Curve (48 reviews) - Complexity (36 reviews) - Improvement Needed (34 reviews) - Learning Complexity (32 reviews) ### What Do G2 Reviewers Say About Sprinklr Social? *AI-generated summary from verified user reviews* **Pros:** - Users find **Sprinklr Social easy to use** , enhancing team collaboration and simplifying content scheduling effortlessly. - Users value the **centralized management** of Sprinklr Social for seamless control over multiple social media platforms. - Users appreciate the **omni-channel experience** of Sprinklr Social, valuing its comprehensive support and customizable features. - Users value the **advanced analytics and reporting tools** of Sprinklr Social, enhancing insights into performance and strategy. - Users value the **omni-channel integration** of Sprinklr Social, enhancing engagement across all major social media platforms. **Cons:** - Users find the **complex usage** of Sprinklr Social to be overwhelming, hindering their ability to fully utilize the platform. - Users find the **learning curve steep** for Sprinklr, requiring significant IT knowledge to navigate its complexities. - Users find Sprinklr Social's **complex setup and configuration** challenging, often requiring external assistance for effective use. - Users feel there is a need for **improvement in AI capabilities** and desire more user-friendly workflows and statistics. - Users experience a **steep learning curve** with Sprinklr Social, citing its overwhelming interface and multitude of features. #### What Are Recent G2 Reviews of Sprinklr Social? **"[All-in-One Social Management with a Powerful Unified Inbox](https://www.g2.com/survey_responses/sprinklr-social-review-13134659)"** **Rating:** 4.0/5.0 stars *— lindokuhle n.* [Read full review](https://www.g2.com/survey_responses/sprinklr-social-review-13134659) --- **"[Feature Rich Social Platform That Keeps Getting Smarter](https://www.g2.com/survey_responses/sprinklr-social-review-11426970)"** **Rating:** 5.0/5.0 stars *— Shruti D.* [Read full review](https://www.g2.com/survey_responses/sprinklr-social-review-11426970) --- ### 16. [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) Qualtrics XM for Customer Experience is the customer experience product used by the world's most iconic brands to immediately surface customer friction and guide frontline teams in the moment to better serve clients. Drive company-wide improvement—across processes, products, and digital properties—to increase customer lifetime value. Frontline Care (TM) uses omnichannel analytics and AI-powered automation to deliver powerful, personalized recommendations for every customer straight to your frontline customer care teams so you can increase usage, drive upsell, and reduce churn. Leverage our Frontline Digital (™) Product to analyze customer journeys so you can step in at the right time to remove friction or redirect users to a better experience. Understand digital customer behavior through session replays and frustration detection like rage clicks and mouse thrashing. Use Frontline Locations (™) to compile online reviews within the same platform so you can connect the dots between channels and get a bird’s eye view across the end-to-end customer experience. Bring together feedback from your customers with the voice of your frontline employees and make sense of it all in seconds with our AI-powered platform. Qualtrics is used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform. Over 13,500 enterprises worldwide, including more than 85 percent of the Fortune 500, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee-centric culture, and build iconic brands. **Average Rating:** 4.3/5.0 **Total Reviews:** 725 **How Do G2 Users Rate Qualtrics Customer Experience?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Attribution:** 7.2/10 (Category avg: 7.9/10) - **Scalability:** 8.3/10 (Category avg: 8.6/10) - **Report Customizability:** 8.2/10 (Category avg: 8.1/10) **Who Is the Company Behind Qualtrics Customer Experience?** - **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics) - **Company Website:** https://www.qualtrics.com - **Year Founded:** 2002 - **HQ Location:** Provo, UT - **Twitter:** @Qualtrics (42,137 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/314350/ (6,231 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Community Manager, Business Data Analyst - **Top Industries:** Information Technology and Services, Higher Education - **Company Size:** 52% Enterprise, 36% Mid-Market #### What Are Qualtrics Customer Experience's Pros and Cons? **Pros:** - Ease of Use (18 reviews) - Analytics (14 reviews) - Helpful (13 reviews) - Insights Generation (9 reviews) - Reporting (9 reviews) **Cons:** - Complexity (7 reviews) - Improvement Needed (7 reviews) - Limited Customization (7 reviews) - Not Intuitive (7 reviews) - Expensive (6 reviews) ### What Do G2 Reviewers Say About Qualtrics Customer Experience? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Qualtrics Customer Experience, making data collection and analysis accessible for everyone. - Users value the **powerful analytics** of Qualtrics Customer Experience, enabling insightful understanding and enhancement of customer journeys. - Users find Qualtrics to be **extremely helpful** in improving customer satisfaction and streamlining service procedures. - Users value the **deep insights generation** from Qualtrics, enhancing customer satisfaction and retention through effective data analysis. - Users value the **strong analytics and reporting capabilities** of Qualtrics for deep insights into customer feedback. **Cons:** - Users find the **complexity** of Qualtrics challenging, especially new users needing only basic survey functionalities. - Users find that Qualtrics has a great interface but requires **improvement on custom setup** and Text iQ functionality. - Users find **limited customization** challenging, especially when trying to simplify the platform for basic survey needs. - New users may find the **complexity of the interface** overwhelming, making initial setup and navigation challenging. - Users find the pricing of Qualtrics to be **high** , making it challenging for smaller teams with limited budgets. #### What Are Recent G2 Reviews of Qualtrics Customer Experience? **"[Versatile Insights, Needs Better Reports](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062)"** **Rating:** 4.5/5.0 stars *— Sandra H.* [Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062) --- **"[Flexible Feedback Tool with Customization Challenges](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025)"** **Rating:** 4.0/5.0 stars *— David K.* [Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025) --- #### What Are G2 Users Discussing About Qualtrics Customer Experience? - [What is Qualtrics Customer Experience used for?](https://www.g2.com/discussions/what-is-qualtrics-customer-experience-used-for) - [What does qualtrics software do?](https://www.g2.com/discussions/what-does-qualtrics-software-do) - 1 comment - [Is qualtrics a CRM?](https://www.g2.com/discussions/is-qualtrics-a-crm) - 1 comment - [What is a customer experience platform?](https://www.g2.com/discussions/what-is-a-customer-experience-platform) - 1 comment, 1 upvote - [What is qualtrics CX?](https://www.g2.com/discussions/what-is-qualtrics-cx) - 1 comment ### 17. [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews) Most organizations still learn what's happening on social media and across the web after the moment has already passed — piecing together reports, spreadsheets, and dashboards to catch up with conversations that shifted hours or days earlier. Lumen by Talkwalker is a social listening and intelligence platform that helps brands monitor, analyze, and act on real-time conversations across social media, news, blogs, forums, podcasts, reviews, and AI answers before the window of opportunity closes. Lumen is part of Hootsuite Social OS, the AI-first operating system for everything social — giving teams a direct line between what's being said about their brand and the tools they use to act on it. Lumen is a strong fit for research, insights, communications, marketing, and brand teams that need to understand their audience, track sentiment, benchmark competitors, and detect and understand emerging trends and risks across a broad universe of digital sources — not just their own social channels. Lumen key features: Easy as chat: Ask questions in plain language and get cited answers grounded in live listening data, right in Lumen or in your team’s AI tool of choice via MCP connectors. Real-time monitoring: Track brand, product, and competitor mentions across more than 150 million online sources and 187 languages, including untagged mentions where a brand isn't directly named. AI visibility: Understand how leading AI assistants like Claude and ChatGPT describe your brand, competitors, and category, and identify opportunities to improve your visibility, positioning, and presence in AI-powered search. Trend and risk detection: Get alerts on data spikes, forecast future performance, and investigate the story behind sudden shifts in conversation. Visual and audio recognition: Detect logos, products, and brand elements in images, video, and spoken audio, not just text captions. Sentiment analysis: Understand what’s driving positive or negative conversation, including sarcasm and code-switching that general-purpose tools miss, and automatically categorize conversations by intent. Customizable reporting: Build centralized dashboards and automated reports so teams across regions and skill levels can turn listening data into confident decisions. With data from Lumen flowing into Hootsuite Social OS, listening insights don’t stop at the dashboard. Teams can turn a detected trend into scheduled content, route related customer conversations and mentions into a single inbox, and activate employees as brand advocates — all from the same connected system that surfaces the signal. Learn more at www.talkwalker.com **Average Rating:** 4.3/5.0 **Total Reviews:** 126 **How Do G2 Users Rate Talkwalker by Hootsuite?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Attribution:** 7.3/10 (Category avg: 7.9/10) - **Scalability:** 8.6/10 (Category avg: 8.6/10) - **Report Customizability:** 8.2/10 (Category avg: 8.1/10) **Who Is the Company Behind Talkwalker by Hootsuite?** - **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite) - **Year Founded:** 2008 - **HQ Location:** Vancouver, BC - **Twitter:** @hootsuite (6,164,377 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/288540/ (1,764 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 39% Small-Business, 34% Mid-Market #### What Are Talkwalker by Hootsuite's Pros and Cons? **Pros:** - Customer Support (2 reviews) - Analytics (1 reviews) - Customization (1 reviews) - Feature Quantity (1 reviews) - Filtering Options (1 reviews) **Cons:** - Platform Limitations (2 reviews) - Complex Features (1 reviews) - Complexity (1 reviews) - Data Inaccuracy (1 reviews) - Difficult Setup (1 reviews) ### What Do G2 Reviewers Say About Talkwalker by Hootsuite? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **fantastic customer support** of Talkwalker, highlighting their engagement and valuable insights during onboarding. - Users appreciate the **valuable insights** from Talkwalker, finding the data engaging and beneficial for understanding digital conversations. - Users appreciate the **high customization** of Talkwalker by Hootsuite, enhancing their experience with tailored features. - Users benefit from the **extensive feature quantity** offered by Talkwalker, enhancing customization and channel coverage. - Users value the **customizable filtering options** in Talkwalker, enhancing their ability to analyze data effectively. **Cons:** - Users experience **platform limitations** such as data caps and editing queries separately from graph views, hindering flexibility. - Users face a **steep learning curve** with Talkwalker, making initial setup and management challenging. - Users face a **steep learning curve** with Talkwalker, making setup and management challenging initially. - Users face **data inaccuracy** issues, leading to frustrations with platform coverage and data limitations. - Users find the **difficult setup** of Talkwalker challenging, requiring time to navigate and learn effectively. #### What Are Recent G2 Reviews of Talkwalker by Hootsuite? **"[Easy to Use with Powerful Cluster Analysis](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-12629299)"** **Rating:** 4.5/5.0 stars *— Amber N.* [Read full review](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-12629299) --- **"[Powerful insights that go beyond traditional listening tools](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-11644632)"** **Rating:** 4.0/5.0 stars *— Jennifer D.* [Read full review](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-11644632) --- #### What Are G2 Users Discussing About Talkwalker by Hootsuite? - [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) - 1 comment - [How do I use Talkwalker alerts?](https://www.g2.com/discussions/how-do-i-use-talkwalker-alerts) - [How do you make a Talkwalker account?](https://www.g2.com/discussions/how-do-you-make-a-talkwalker-account) - [How much does Talkwalker cost?](https://www.g2.com/discussions/how-much-does-talkwalker-cost) - [What is Talkwalker used for?](https://www.g2.com/discussions/what-is-talkwalker-used-for) ### 18. [YouScan](https://www.g2.com/products/youscan/reviews) YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market. **Average Rating:** 4.7/5.0 **Total Reviews:** 296 **How Do G2 Users Rate YouScan?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Attribution:** 9.4/10 (Category avg: 7.9/10) - **Scalability:** 9.2/10 (Category avg: 8.6/10) - **Report Customizability:** 9.0/10 (Category avg: 8.1/10) **Who Is the Company Behind YouScan?** - **Seller:** [YouScan](https://www.g2.com/sellers/youscan) - **Company Website:** https://www.youscan.io/en - **Year Founded:** 2010 - **HQ Location:** Kyiv, Kyiv City - **Twitter:** @YouScan_io (441 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/525639/ (96 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Market Research - **Company Size:** 48% Small-Business, 35% Mid-Market #### What Are YouScan's Pros and Cons? **Pros:** - Customer Support (47 reviews) - Helpful (45 reviews) - Ease of Use (41 reviews) - Analytics (30 reviews) - Social Listening (30 reviews) **Cons:** - Learning Curve (19 reviews) - Difficult Learning (13 reviews) - Slow Performance (13 reviews) - Limited Features (11 reviews) - Data Inaccuracy (9 reviews) ### What Do G2 Reviewers Say About YouScan? *AI-generated summary from verified user reviews* **Pros:** - Users commend YouScan for its **excellent customer support** , providing prompt assistance and enriching onboarding experiences. - Users praise YouScan for its **helpful customer support** that promptly addresses questions and enhances user experience. - Users appreciate YouScan for its **ease of use** , boasting an intuitive interface and helpful customer support. - Users are impressed by YouScan's **powerful analytics capabilities** , enabling them to uncover actionable insights efficiently. - Users find YouScan's **social listening capabilities** invaluable for monitoring brand mentions and enhancing customer engagement. **Cons:** - Users find the **learning curve challenging** , especially with search queries, making it tough for new users to adapt. - Users find the **difficult learning** curve a challenge, needing time to master YouScan's extensive features effectively. - Users express frustration with YouScan's **slow performance** when analyzing large data sets, impacting efficiency and usability. - Users note the **limited features** of YouScan, especially in query counts and data extraction capabilities. - Users face challenges with **data inaccuracy** due to limited query capabilities and difficulty in cleaning data effectively. #### What Are Recent G2 Reviews of YouScan? **"[YouScan Is Essential for TikTok Listening—and Valuable Across Platforms](https://www.g2.com/survey_responses/youscan-review-12791704)"** **Rating:** 4.5/5.0 stars *— Jack F.* [Read full review](https://www.g2.com/survey_responses/youscan-review-12791704) --- **"[Excellent Threads Coverage, Smooth API Setup, and Proactive CSM Support](https://www.g2.com/survey_responses/youscan-review-12851551)"** **Rating:** 4.5/5.0 stars *— bizinside .* [Read full review](https://www.g2.com/survey_responses/youscan-review-12851551) --- #### What Are G2 Users Discussing About YouScan? - [What are the benefits and challenges of using YouScan for social media listening?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-youscan-for-social-media-listening) - [What is YouScan used for?](https://www.g2.com/discussions/what-is-youscan-used-for) - 1 comment, 1 upvote ### 19. [Onclusive Social](https://www.g2.com/products/onclusive-social/reviews) Onclusive Social is a cutting-edge social media intelligence platform that empowers marketing, PR, and communications teams to turn social media data into strategic insights. Our platform helps organizations make data-driven decisions that elevate their communications strategies and deliver measurable results, with unparalleled coverage across all major social networks, including LinkedIn and TikTok. Onclusive Social delivers the comprehensive social intelligence organizations need to drive business success. Our global presence and complete social media view enable teams to deeply understand brand conversations, analyze sentiment in real-time, and develop impactful strategies that set them apart from competitors. Learn more at https://onclusive.com/what-we-do/monitoring/social-listening/ **Average Rating:** 4.5/5.0 **Total Reviews:** 203 **How Do G2 Users Rate Onclusive Social?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Attribution:** 7.8/10 (Category avg: 7.9/10) - **Scalability:** 8.5/10 (Category avg: 8.6/10) - **Report Customizability:** 8.5/10 (Category avg: 8.1/10) **Who Is the Company Behind Onclusive Social?** - **Seller:** [Onclusive](https://www.g2.com/sellers/onclusive-2026-07-17) - **Year Founded:** 2002 - **HQ Location:** London, GB - **Twitter:** @Onclusive (3,683 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/onclusive/ (1,089 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 35% Enterprise, 33% Small-Business #### What Are Onclusive Social's Pros and Cons? **Pros:** - Analytics (1 reviews) - Helpful (1 reviews) - Insights (1 reviews) **Cons:** - Difficult Learning (1 reviews) - Difficult Setup (1 reviews) - Difficult Usability (1 reviews) - Lack of Clarity (1 reviews) - Learning Curve (1 reviews) ### What Do G2 Reviewers Say About Onclusive Social? *AI-generated summary from verified user reviews* **Pros:** - Users find the **LinkedIn analytics** of Onclusive Social to be extremely helpful and beneficial for their needs. - Users find the **LinkedIn analytics** of Onclusive Social to be extremely beneficial and insightful for their needs. - Users find **LinkedIn analytics incredibly useful** , greatly enhancing their insights and understanding of social performance. **Cons:** - Users find the **difficult learning** curve of Onclusive Social challenging, especially when setting up queries. - Users find the **difficult setup** of Onclusive Social challenging, impacting their overall experience with the platform. - Users find **difficult usability** with Onclusive Social, particularly struggling with setting up queries effectively. - Users find the **lack of clarity** in Onclusive Social challenging, making setup and navigation cumbersome. - Users find the **learning curve steep** , making it challenging to set up queries effectively on Onclusive Social. #### What Are Recent G2 Reviews of Onclusive Social? **"[Great tool for mid-size and large companies](https://www.g2.com/survey_responses/onclusive-social-review-10241650)"** **Rating:** 4.5/5.0 stars *— Verified User in Consulting* [Read full review](https://www.g2.com/survey_responses/onclusive-social-review-10241650) --- **"[Incredibly Useful LinkedIn Analytics](https://www.g2.com/survey_responses/onclusive-social-review-12338444)"** **Rating:** 4.0/5.0 stars *— Verified User in Hospital & Health Care* [Read full review](https://www.g2.com/survey_responses/onclusive-social-review-12338444) --- #### What Are G2 Users Discussing About Onclusive Social? - [What is Digimind Social used for?](https://www.g2.com/discussions/what-is-digimind-social-used-for) ### 20. [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services. **Average Rating:** 4.0/5.0 **Total Reviews:** 959 **How Do G2 Users Rate Brandwatch Social Media Management?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Attribution:** 6.7/10 (Category avg: 7.9/10) - **Scalability:** 8.1/10 (Category avg: 8.6/10) - **Report Customizability:** 7.4/10 (Category avg: 8.1/10) **Who Is the Company Behind Brandwatch Social Media Management?** - **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch) - **Company Website:** https://www.brandwatch.com - **Year Founded:** 2007 - **HQ Location:** Brighton, East Sussex - **Twitter:** @Brandwatch (34,219 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/451367/ (832 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Higher Education - **Company Size:** 40% Mid-Market, 33% Small-Business #### What Are Brandwatch Social Media Management's Pros and Cons? **Pros:** - Ease of Use (70 reviews) - Post Scheduling (45 reviews) - Social Media Management (45 reviews) - Centralized Management (43 reviews) - Helpful (41 reviews) **Cons:** - Improvement Needed (31 reviews) - Publishing Limitations (27 reviews) - Limited Features (24 reviews) - Missing Features (21 reviews) - Complex Usage (17 reviews) ### What Do G2 Reviewers Say About Brandwatch Social Media Management? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Brandwatch, enabling seamless management and integration of social media platforms. - Users appreciate the **fantastic scheduling feature** of Brandwatch, making content publishing seamless across multiple platforms. - Users praise Brandwatch Social Media Management for its **seamless content publishing** , enhancing efficiency across multiple platforms. - Users appreciate the **centralized management** of Brandwatch, streamlining social media tasks and enhancing overall efficiency. - Users love the **seamless content publishing** of Brandwatch, enhancing workflow efficiency and simplifying social media management. **Cons:** - Users report significant **improvement needed** in Brandwatch, citing bugs and slow support that hinder effective usage. - Users encounter **publishing limitations** with Brandwatch, struggling with bugs and cumbersome scheduling processes that hinder efficiency. - Users express frustration with **limited features** in Brandwatch, impacting effective social media management and planning. - Users report **missing features** in Brandwatch Social Media Management, complicating post management and social media planning. - Users often face **complex usage issues** with Brandwatch, struggling with confusing features and an unreliable interface. #### What Are Recent G2 Reviews of Brandwatch Social Media Management? **"[Streamlined Social Management with Minor Connectivity Hiccups](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-11823736)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-11823736) --- **"[Fantastic Scheduling Tool with Room for Cross-Platform Improvements](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-12595037)"** **Rating:** 4.0/5.0 stars *— Sarah F.* [Read full review](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-12595037) --- #### What Are G2 Users Discussing About Brandwatch Social Media Management? - [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) - 1 comment - [What does Falcon.io do?](https://www.g2.com/discussions/what-does-falcon-io-do) - [What is Falcon social media?](https://www.g2.com/discussions/what-is-falcon-social-media) - [What is Falcon software?](https://www.g2.com/discussions/what-is-falcon-software) - [What is Falcon io?](https://www.g2.com/discussions/what-is-falcon-io) - 2 comments ### 21. [Audiense](https://www.g2.com/products/audiense/reviews) At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management **Average Rating:** 4.5/5.0 **Total Reviews:** 242 **How Do G2 Users Rate Audiense?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Attribution:** 8.4/10 (Category avg: 7.9/10) - **Scalability:** 8.7/10 (Category avg: 8.6/10) - **Report Customizability:** 7.9/10 (Category avg: 8.1/10) **Who Is the Company Behind Audiense?** - **Seller:** [Audiense](https://www.g2.com/sellers/audiense) - **Company Website:** https://www.audiense.com/ - **Year Founded:** 2011 - **HQ Location:** London, England - **Twitter:** @AudienseCO (170,861 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10529043 (101 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO - **Top Industries:** Marketing and Advertising, Market Research - **Company Size:** 50% Small-Business, 33% Mid-Market #### What Are Audiense's Pros and Cons? **Pros:** - Audience Analysis (5 reviews) - Helpful (5 reviews) - Detailed Information (4 reviews) - Features (4 reviews) - Analytics (3 reviews) **Cons:** - Audience Management (1 reviews) - Complex Features (1 reviews) - Complexity (1 reviews) - Data Inaccuracy (1 reviews) - Data Limitations (1 reviews) ### What Do G2 Reviewers Say About Audiense? *AI-generated summary from verified user reviews* **Pros:** - Users value the **flexibility and depth** of Audiense for insightful audience exploration and effective stakeholder communication. - Users appreciate the **flexibility and detailed insights** of Audiense, enhancing audience understanding and stakeholder communications. - Users value the **flexibility and depth of insights** Audiense offers, enhancing audience understanding and client presentations. - Users appreciate the **flexibility** of Audiense, enhancing audience exploration and efficient reporting for stakeholder presentations. - Users value the **flexible analytics and deep audience insights** of Audiense, streamlining research and reporting considerably. **Cons:** - Users find the lack of **audience search flexibility** limiting, preferring to avoid returning to Meltwater for refinements. - Users find the **complex features** of Audiense overwhelming, making navigation challenging initially. - Users find the **complexity of navigation** initially overwhelming due to the numerous features available on Audiense. - Users find **data inaccuracy** in Audiense's reports, making them less reliable for overall audience representation. - Users note the **data limitations** of Audiense, finding insights based on publicly available data may not fully represent audiences. #### What Are Recent G2 Reviews of Audiense? **"[Saves me hours of time!](https://www.g2.com/survey_responses/audiense-review-10066252)"** **Rating:** 5.0/5.0 stars *— Verified User in Media Production* [Read full review](https://www.g2.com/survey_responses/audiense-review-10066252) --- **"[Invaluable to the Business](https://www.g2.com/survey_responses/audiense-review-4630506)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/audiense-review-4630506) --- #### What Are G2 Users Discussing About Audiense? - [What is Audiense used for?](https://www.g2.com/discussions/what-is-audiense-used-for) ### 22. [Twitter Analytics](https://www.g2.com/products/twitter-analytics/reviews) Measure and boost your impact on Twitter. **Average Rating:** 4.1/5.0 **Total Reviews:** 214 **How Do G2 Users Rate Twitter Analytics?** - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.0/10) - **Attribution:** 7.2/10 (Category avg: 7.9/10) - **Scalability:** 7.5/10 (Category avg: 8.6/10) - **Report Customizability:** 6.5/10 (Category avg: 8.1/10) **Who Is the Company Behind Twitter Analytics?** - **Seller:** [Twitter](https://www.g2.com/sellers/twitter) - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **LinkedIn® Page:** https://www.linkedin.com/company/96622/ (991 employees on LinkedIn®) - **Ownership:** NYSE: TWTR - **Total Revenue (USD mm):** $3,716 **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Higher Education - **Company Size:** 63% Small-Business, 26% Mid-Market #### What Are Twitter Analytics's Pros and Cons? **Pros:** - Analytics (1 reviews) - Ease of Use (1 reviews) - Feature Quantity (1 reviews) **Cons:** - Limited Analytics (1 reviews) - Limited Audience Reach (1 reviews) ### What Do G2 Reviewers Say About Twitter Analytics? *AI-generated summary from verified user reviews* **Pros:** - Users enjoy the **industry-leading tools** of Twitter Analytics, providing valuable insights into interactions and performance. - Users appreciate the **ease of use** of Twitter Analytics, enjoying its clear insights and user-friendly interface. - Users appreciate the **top-tier analytics tools** of Twitter Analytics, enhancing their understanding of interactions and performance. **Cons:** - Users are frustrated with **limited analytics** access due to paywall restrictions, hindering their ability to track performance effectively. - Users are frustrated by the **limited audience reach** of Twitter Analytics, feeling their insights are now nearly useless. #### What Are Recent G2 Reviews of Twitter Analytics? **"[The best tool for a social network to analyze real-time metrics](https://www.g2.com/survey_responses/twitter-analytics-review-9064212)"** **Rating:** 4.0/5.0 stars *— Jhony R.* [Read full review](https://www.g2.com/survey_responses/twitter-analytics-review-9064212) --- **"[Twitter Analytics is short, sweet, and direct](https://www.g2.com/survey_responses/twitter-analytics-review-8975839)"** **Rating:** 4.5/5.0 stars *— Sara Y.* [Read full review](https://www.g2.com/survey_responses/twitter-analytics-review-8975839) --- #### What Are G2 Users Discussing About Twitter Analytics? - [What is Twitter Analytics used for?](https://www.g2.com/discussions/what-is-twitter-analytics-used-for) ### 23. [Facelift Data Studio](https://www.g2.com/products/facelift-data-studio/reviews) Advanced social media analytics, simplified! Facelift Data Studio is a social media analytics tool to track, benchmark and compare your social media channels. With the help of quintly decisions can get more data-backed and you can see what worked best in the past - for your own profiles and the ones of your competition. Dashboards, reports and even metrics are customizable, tailored specificly to your needs. The extensive Facelift Data Studio API makes data integrations easy and fast. **Average Rating:** 4.7/5.0 **Total Reviews:** 68 **How Do G2 Users Rate Facelift Data Studio?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Attribution:** 7.1/10 (Category avg: 7.9/10) - **Scalability:** 8.8/10 (Category avg: 8.6/10) - **Report Customizability:** 8.3/10 (Category avg: 8.1/10) **Who Is the Company Behind Facelift Data Studio?** - **Seller:** [Facelift](https://www.g2.com/sellers/facelift) - **Year Founded:** 2011 - **HQ Location:** Hamburg, Germany - **Twitter:** @facelift (35 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2714370/ (148 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 41% Small-Business, 38% Mid-Market #### What Are Recent G2 Reviews of Facelift Data Studio? **"[Best tool for analytics](https://www.g2.com/survey_responses/facelift-data-studio-review-8255996)"** **Rating:** 4.5/5.0 stars *— Jan G.* [Read full review](https://www.g2.com/survey_responses/facelift-data-studio-review-8255996) --- **"[Review for Quintly](https://www.g2.com/survey_responses/facelift-data-studio-review-8170735)"** **Rating:** 5.0/5.0 stars *— sakshi f.* [Read full review](https://www.g2.com/survey_responses/facelift-data-studio-review-8170735) --- #### What Are G2 Users Discussing About Facelift Data Studio? - [What is Social Insider?](https://www.g2.com/discussions/what-is-social-insider) - [What is social media analytics?](https://www.g2.com/discussions/what-is-social-media-analytics) - [What is quintly academy?](https://www.g2.com/discussions/what-is-quintly-academy) - [What is Quintly used for?](https://www.g2.com/discussions/what-is-quintly-used-for) - 1 comment ### 24. [Eclincher](https://www.g2.com/products/eclincher/reviews) Eclincher is an AI-powered social media management, brand monitoring, and local SEO tools. Some of Eclincher’s main features include an AI publishing agent, post scheduling, a visual calendar, a unified social inbox, an AI auto-reply agent, web and social monitoring, smart queue auto-publishing, topic-suggested content, advanced live analytics with drag-and-drop customization, post approval, and team collaboration. Ranked #1 for ROI in social media management, eclincher integrates with Facebook, Instagram, X, LinkedIn, Google Business, YouTube, TikTok, Threads, Pinterest, Reddit, and more, boosting local SEO rankings and performance tracking. Eclincher is the ideal solution for managing multiple accounts, tracking performance, and optimizing digital presence. Key Features: - Publishing and Scheduling: Effortlessly plan, schedule, and automate publishing posts with AI agent, visual content calendar and customizable automation queues to streamline workflows. - Unified Social Inbox: Centralize and manage all messages, comments, reviews, and mentions in one place, ensuring no customer interaction is overlooked. Save time with AI Auto Reply agent to do the work for you. - Social Listening: Monitor brand mentions, keywords, hashtags, and industry trends to gain valuable insights and stay ahead of the competition. - Brand Monitoring: Track your brand’s reputation and online presence to understand customer perceptions and address feedback effectively. - Analytics and Reporting: Leverage in-depth analytics and create detailed, customizable reports to measure performance and refine your strategy. - Local Listings Management: Ensure accurate and consistent business information across directories to boost local SEO rankings and online trust. - Local SEO: Enhance your local visibility by optimizing keywords, business profiles, and content to reach your target audience effectively. Eclincher is designed for businesses of all sizes, making it easy to connect with audiences and thrive in the ever-evolving digital landscape. **Average Rating:** 4.6/5.0 **Total Reviews:** 437 **How Do G2 Users Rate Eclincher?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Attribution:** 8.8/10 (Category avg: 7.9/10) - **Scalability:** 9.3/10 (Category avg: 8.6/10) - **Report Customizability:** 8.7/10 (Category avg: 8.1/10) **Who Is the Company Behind Eclincher?** - **Seller:** [Eclincher](https://www.g2.com/sellers/eclincher) - **Year Founded:** 2012 - **HQ Location:** Palo Alto, CA - **Twitter:** @eClincher (10,947 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3038721/ (47 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Community Manager, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 78% Small-Business, 16% Mid-Market #### What Are Eclincher's Pros and Cons? **Cons:** - Cost (1 reviews) - Expensive (1 reviews) - High Pricing (1 reviews) ### What Do G2 Reviewers Say About Eclincher? *AI-generated summary from verified user reviews* **Cons:** - Users feel the **cost of Eclincher is high** compared to other programs offering similar features at lower prices. - Users feel that Eclincher's pricing is **expensive** compared to other similar tools available at lower costs. - Users find Eclincher's pricing to be **excessively high** compared to similar programs with lower costs. #### What Are Recent G2 Reviews of Eclincher? **"[AN AMAZING TOOL AND TEAM](https://www.g2.com/survey_responses/eclincher-review-9559093)"** **Rating:** 5.0/5.0 stars *— Carlos F.* [Read full review](https://www.g2.com/survey_responses/eclincher-review-9559093) --- **"[Efficiency and Exceptional Customer Service](https://www.g2.com/survey_responses/eclincher-review-12210035)"** **Rating:** 5.0/5.0 stars *— Marc-André D.* [Read full review](https://www.g2.com/survey_responses/eclincher-review-12210035) --- #### What Are G2 Users Discussing About Eclincher? - [What is eclincher used for?](https://www.g2.com/discussions/what-is-eclincher-used-for) ### 25. [Orlo](https://www.g2.com/products/orlo/reviews) Orlo is obsessed with one thing… “Building stronger and more resilient communities”. Trust is the foundation of any successful community with 42% of the UK population distrusting their local government. Orlo is the only Social Media Management platform purpose-built for the public sector and is already used by over 400 UK public sector organisations. Orlo’s tools include: Social Media Management Platform Social Listening Media Monitoring Insights Chatbot Live Chat Create campaigns that boost engagement, enhance experiences, and build trust, seamlessly uniting the conversations happening across social media platforms. **Average Rating:** 4.4/5.0 **Total Reviews:** 33 **How Do G2 Users Rate Orlo?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Attribution:** 8.3/10 (Category avg: 7.9/10) - **Scalability:** 8.7/10 (Category avg: 8.6/10) - **Report Customizability:** 7.9/10 (Category avg: 8.1/10) **Who Is the Company Behind Orlo?** - **Seller:** [Orlo](https://www.g2.com/sellers/orlo) - **Year Founded:** 2013 - **HQ Location:** Birmingham, Midlands - **Twitter:** @HelloOrlo (7,097 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2819871/ (102 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Government Administration - **Company Size:** 55% Enterprise, 30% Mid-Market #### What Are Recent G2 Reviews of Orlo? **"[Importance of use of social media within community policing](https://www.g2.com/survey_responses/orlo-review-9598937)"** **Rating:** 5.0/5.0 stars *— Anna S.* [Read full review](https://www.g2.com/survey_responses/orlo-review-9598937) --- **"[Orlo - the time saving platform for content.](https://www.g2.com/survey_responses/orlo-review-8435106)"** **Rating:** 4.5/5.0 stars *— Lauren A.* [Read full review](https://www.g2.com/survey_responses/orlo-review-8435106) --- #### What Are G2 Users Discussing About Orlo? - [What is Orlo used for?](https://www.g2.com/discussions/what-is-orlo-used-for) ## What Is Social Media Analytics Software? [Social Media Marketing Software](https://www.g2.com/categories/social-media-marketing) ## What Software Categories Are Similar to Social Media Analytics Software? - [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) - [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) - [Social Media Suites](https://www.g2.com/categories/social-media-suites) - [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management) - [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) - [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) - [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) --- ## How Do You Choose the Right Social Media Analytics Software? ### What You Should Know About Social Media Analytics Software ### What is Social Media Analytics Software? Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media. Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical. Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike. With social media analytics software, you can: - Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel - Understand social media following through audience demographics - Identify the content that best resonates with audiences to use as a basis for future marketing strategies - Discover influencers to tap into as potential brand advocates - Track performance of paid social media campaigns to determine ROI - Gain insights on competitors through competitive analysis functionality ### Why Use Social Media Analytics Software? There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well. Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions. Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending. ### Who Uses Social Media Analytics Software? What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic. For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics. Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software. A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly. ### Social Media Analytics Software Features Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include: **Competitor analysis —** Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement. **Follower analysis —** The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement. **Content engagement analysis —** Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience. **Influencer identification —** Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience. **Attribution —** Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result. **Reporting —** Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees. ### Software and Services Related to Social Media Analytics Software There are a few different software solutions that are directly associated with social media analytics software, as they are often part of larger social media marketing suite. These suites will include additional social media functions, such as social media management and social media monitoring, in addition to social media analytics. Each of these functions is valuable to social media managers and marketers. Social media management tools mainly provide the ability to administer a variety of social media accounts on a single platform, schedule posts and campaigns in advance, and suggest content or posts, to ultimately improve a company’s social media presence. Social media monitoring products help social media managers and marketers track trends across all social platforms. By staying on top of all the trending topics, a business can leverage virality to boost followers and audience. For social media teams that are attempting to quickly and efficiently ramp up a business’ social media presence, social media suites are most likely the best option due to their range of functionality. --- ## What Are the Most Common Questions About Social Media Analytics Software? *AI-generated · Last updated: June 3, 2026* ### Which solution supports competitor benchmarking in social analytics Based on G2 reviews, these products are most often associated with competitor benchmarking and comparison workflows in recent feedback. - [Hootsuite](https://www.g2.com/products/hootsuite) — competitor research and thought leadership tracking. - [Sprout Social](https://www.g2.com/products/sprout-social) — competitor reports for campaign comparisons. - [Zoho Social](https://www.g2.com/products/zoho-social) — competitor tracking with custom reports. - [Fanpage Karma](https://www.g2.com/products/fanpage-karma) — benchmarking pages across social platforms. ### Which tool supports real-time social data visualization Based on G2 reviews, these tools are most often linked to dashboards, visual reports, and live monitoring workflows. - [Meltwater](https://www.g2.com/products/meltwater) — dashboards for mentions and share of voice. - [Hootsuite](https://www.g2.com/products/hootsuite) — intuitive dashboards for campaign insights. - [Dash Social](https://www.g2.com/products/dash-social) — visual analytics and performance dashboards. - [Sprout Social](https://www.g2.com/products/sprout-social) — visual reports and campaign tracking. ### Which vendor provides AI-powered sentiment tracking Based on G2 reviews, these vendors are most associated with AI-supported sentiment tracking and monitoring use cases. - [Meltwater](https://www.g2.com/products/meltwater) — AI summaries and sentiment monitoring. - [Sprout Social](https://www.g2.com/products/sprout-social) — sentiment flags and listening workflows. - [YouScan](https://www.g2.com/products/youscan) — AI sentiment analysis across channels. - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence) — AI sentiment and trend analysis. ### What are social media analytics tools Social media analytics tools are platforms teams use to track content performance, engagement, audience activity, and reporting across one or more social channels. In recent G2 reviews, users consistently describe them as a way to centralize metrics, compare results across networks, monitor comments or mentions, and turn social data into clearer decisions. Reviewers also tie these tools to faster reporting, campaign reviews, and better visibility into which posts resonate. Depending on the product, buyers also mention dashboards, scheduling, inbox management, competitor analysis, sentiment monitoring, and shareable reports as part of the broader analytics workflow. ### What features define modern Social Media Analytics According to verified users, modern social media analytics is defined by centralized dashboards, customizable reports, cross-platform tracking, and easier access to engagement trends. Recent reviews also highlight visual reporting, scheduled or automated reports, audience and post-performance analysis, and the ability to compare channels or campaigns in one view. Many reviewers connect strong analytics tools with workflow benefits too, such as approval flows, content calendars, unified inboxes, and integrations that reduce switching between apps. More advanced use cases mentioned in G2 reviews include competitor benchmarking, sentiment analysis, social listening, and AI-assisted insights that help teams surface patterns faster and explain results more clearly to stakeholders.