G2

Verified User in Online Media

Enterprise (> 1000 emp.)

10/8/2026

"Easy Dashboard Customization for Clear Reports and Insights"

4/5

What do you like best about Brandwatch Social Media Management?

I like how easy it is to customize dashboards and write queries to get the reports and insights our company is looking for. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

While Brandwatch is an overall powerful and reliable tool that delivers exceptional depth for social media management, there are a few areas with room for growth. The user interface can occasionally feel a bit fragmented between its listening and publishing features, and secondary integrations like Instagram Reels or TikTok occasionally hit API limits that require minor manual workarounds. Additionally, while the Iris AI insights are a great baseline, the sentiment analysis sometimes misses context like sarcasm, requiring periodic fine-tuning. Overall, it is a high-value platform, though streamlining the user experience, onboarding speed, and pricing flexibility for smaller teams would make it even better. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Brandwatch helps us tackle the challenge of managing fragmented social media operations across multiple channels by bringing publishing, audience engagement, and deep social listening into one place. For our team, it streamlines the content scheduling calendar, makes unified inbox management easier, and provides actionable consumer insights we can actually use. The robust analytics and real-time sentiment tracking let us make data-backed strategy adjustments, respond quickly to brand mentions, and clearly demonstrate social media ROI to stakeholders without having to juggle multiple separate tools. Review collected by and hosted on G2.com.