Best Enterprise Social Media Advertising Software - Page 2

How Many Social Media Advertising Software Products Does G2 Track?

Total Products under this Category: 305

Category Stats (Nov 2026)

  • Average Rating: 4.39/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Marketing 360 (+0.65%) - Among all products in this category, Marketing 360 recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Social Media Advertising Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 78,700+ Authentic Reviews
  • 305+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Social Media Advertising Software

G2 Grid® for Social Media Advertising Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Hootsuite, SOCi, LinkedIn Marketing Solutions, Prisma, Facebook for Business, LocaliQ, and Constant Contact.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-advertising/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=linkedin-marketing-solutions&focus%5B%5D=prisma-mediaocean&focus%5B%5D=facebook-for-business&focus%5B%5D=localiq&focus%5B%5D=constant-contact&segment=enterprise)

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia.

Average Rating: 4.4/5.0

Total Reviews: 4,204

How Do G2 Users Rate Semrush?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 8.7/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.6/10)
  • Workflow Capability: 8.4/10 (Category avg: 8.5/10)
  • Campaign Optimization: 8.7/10 (Category avg: 8.6/10)

Who Is the Company Behind Semrush?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 62% Small, 28% Medium

What Do G2 Reviewers Say About Semrush?

AI-generated summary from verified user reviews

Pros
  • Users find the interface intuitive and easy to navigate, helping them manage everyday SEO tasks with ease.
  • Users value having a broad range of SEO tools and data in one platform, helping them manage their work centrally.
  • Users value the keyword tools for uncovering relevant terms, evaluating search potential, and exploring a broad range of keywords.
  • Users find setup easy and straightforward, making it simple to get started.
  • Users value the detailed competitor insights and comparisons, which reveal rivals’ keywords, rankings, traffic, and marketing activity.
Cons
  • Users find the base subscription expensive, particularly for small businesses, freelancers, and smaller teams.
  • Users say useful features, modules, and seats often come with extra charges, making the overall subscription expensive.
  • Users say the learning curve is steep, and mastering the many tools takes time, particularly for beginners.
  • Users find the interface cluttered and navigation unintuitive, making tools, reports, and information difficult to locate.
  • Users find the abundance of tools, features, and information overwhelming and sometimes confusing, especially when getting started.

What Are Recent G2 Reviews of Semrush?

What Are G2 Users Discussing About Semrush?

Fluency

Fluency is the Agentic Advertising Operating System built to turn fragmented, manual ad operations into governed, scalable execution. Fluency provides the infrastructure top agencies and brands need to integrate, automate and orchestrate advertising across every channel. This includes centralized connections to major walled gardens including Google, Meta, Microsoft and TikTok— as well as top programmatic platforms like The Trade Desk, DV360, and Basis. Beyond that connectivity, Fluency's agentic automation runs the operational work itself: campaign creation, budget pacing, creative updates, and reporting execute automatically across any volume of accounts, with each client's rules and requirements built into every action. The same governance rules apply to every action, at any scale, whether it’s one campaign or ten thousand. It's why Fluency now powers over $3 billion in annual ad spend, supporting more than 250,000 monthly campaigns across more than 50,000 locations. Core capabilities of Fluency include: Unified Multichannel reporting - consolidate performance data across every channel into a single source of truth, with executive-ready dashboards and automated reports. Scalable Account Management — control thousands of accounts, campaigns, and ads from one command center, with built-in monitoring and alerts for anomalies, CTR drops, and zero-spend campaigns. Automated Budget Management — pace spend, prevent overspend, and reallocate underspend across the portfolio in real time automatically. Agentic Workflow Automation — turn inventory feeds, CRM data, and other business systems into live campaign execution under pre-set governance rules. Integrated AdOps AI — Muse, Fluency's embedded AI suite, generates content, surfaces performance insights, and builds custom reports from inside existing workflows.

Average Rating: 4.3/5.0

Total Reviews: 310

How Do G2 Users Rate Fluency?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.7/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.6/10)
  • Workflow Capability: 8.2/10 (Category avg: 8.5/10)
  • Campaign Optimization: 8.1/10 (Category avg: 8.6/10)

Who Is the Company Behind Fluency?

  • Seller: Fluency
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Burlington, Vermont
  • LinkedIn® Page: www.linkedin.com
    142 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Social Media Analyst
  • Top Industries: Marketing and Advertising, Automotive
  • Company Size: 54% Medium, 24% Small

What Do G2 Reviewers Say About Fluency?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Fluency, highlighting its quick setup and intuitive design for automation.
  • Users appreciate the efficiency of Fluency, enjoying quick automation that streamlines tasks and saves time.
  • Users appreciate the automation and organization of campaign management in Fluency, streamlining workflows effectively.
  • Users praise Fluency's exceptional customer support, highlighting its crucial role in their successful implementation journey.
  • Users value the convenient budget management features of Fluency, simplifying campaign oversight and enhancing efficiency.
Cons
  • Users experience a challenging learning curve with Fluency, often finding it difficult and frustrating to navigate the system.
  • Users find the steep learning curve of Fluency challenging, particularly with navigating functions and understanding terminology.
  • Users face persistent software bugs and connectivity issues, alongside inconsistent support affecting overall functionality and experience.
  • Users struggle with navigation issues, finding it challenging to locate settings and manage query results effectively.
  • Users face frequent error issues and inconvenient downtime, impacting workflow and overall satisfaction with Fluency.

What Are Recent G2 Reviews of Fluency?

Vista Social

Vista Social is an enterprise-ready social media management platform built for teams that refuse to settle. Every channel, every workflow, every integration, powered by AI that works while you sleep. You decide how you want to work. Turn on AI mode and let Ask Vista drive, or switch to Expert mode and run everything hands-on with the full set of powerful tools and automations. The platform adapts to how your team likes to operate, not the other way around. At the center of AI mode is Ask Vista, your conversational assistant. Instead of clicking through menus, you tell it what you need. Draft and schedule a week of posts, pull last month's performance, find the right media, reply to your inbox, or ask what's working. Ask Vista does the work and shows you the results. Then there are agents. Set one up once and it keeps running on its own schedule, so the routine work happens without you. An agent can publish recurring content, watch your comments and reviews and respond, put together a Monday morning report, or surface ideas before you plan. You describe the job, the agent handles it on repeat. Around all of it sits everything you'd expect. Connect Instagram, Facebook, TikTok, LinkedIn, YouTube, X, Pinterest, Google Business Profile, Threads, and Bluesky. Plan on a shared calendar, route approvals for your team and clients, and dig into analytics, competitor benchmarking, and social listening. Agencies get multi-workspace management, white-label reports, and branded dashboards. No bloat, no per-feature upsells, no "contact us for pricing."

Average Rating: 4.8/5.0

Total Reviews: 1,139

How Do G2 Users Rate Vista Social?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.7/10)
  • Performance and Reliability: 9.6/10 (Category avg: 8.6/10)
  • Workflow Capability: 9.5/10 (Category avg: 8.5/10)
  • Campaign Optimization: 9.4/10 (Category avg: 8.6/10)

Who Is the Company Behind Vista Social?

  • Seller: Vista Social LLC
  • Company Website:
  • Year Founded: 2022
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    27 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Founder
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 71% Small, 26% Medium

What Do G2 Reviewers Say About Vista Social?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Vista Social, benefiting from centralized management and time-saving automations.
  • Users love the ease of managing everything in one place with Vista Social's unified features and automations.
  • Users appreciate the user-friendly features of Vista Social, enjoying the convenience of managing multiple platforms in one place.
  • Users value the easy post scheduling of Vista Social, enabling efficient management and improved workflow for social media tasks.
  • Users value the centralized management of Vista Social, streamlining social media tasks across multiple platforms efficiently.
Cons
  • Users experience a steep learning curve initially due to the platform's extensive features and functionality.
  • Users desire missing features like combined reports and improved AI capabilities on Vista Social for enhanced functionality.
  • Users experience significant delays in updates from some platforms like TikTok and LinkedIn, impacting timely responses.
  • Users note a learning curve with Vista Social due to its extensive features, suggesting improvements for task management functionality.
  • Users are frustrated with linking issues that hinder account connections, causing confusion and limiting media uploads.

What Are Recent G2 Reviews of Vista Social?

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AdCreative.ai

AdCreative.ai is the #1 most-used AI tool for advertising! Generate ROI-focused ad creatives, videos, product photoshoots and texts that outperform your competitors with ease. AdCreative.ai allows you to create hundreds of conversion-focused ad creatives, texts, and audiences in seconds, using its unique artificial intelligence models. This enables you to test more options and find more winning strategies. AdCreative.ai is the only generative AI specifically designed for advertisers, generating conversion-focused ad assets that truly deliver results. Create all the assets you need, such as creatives, texts, audiences, reports, and more, in one place! One of the newest features of AdCreative.ai, "Competitor Insights AI," is going absolutely viral! See the best-performing ads from your competitors, derive inspiration, and generate even better ads in seconds. Introducing our latest innovations: Product Photoshoot: Transform your product photos into professional shoots ready to be used. Ad Videos: Generate captivating ad videos at scale in minutes. Bring your brand to life and engage your audience like never before. Template Builder: Streamline your design process with our template builder, automating your workflow to save time and enhance creativity. Social Templates: Tap into the power of our community with social templates. Discover and use the top-performing ads crafted by our community builders. Getting started with AdCreative.ai is incredibly simple. Create your brand by uploading your logo and selecting your brand colors. Next, inform the AI about what you are selling and let it generate conversion-focused ad creatives, texts, and audiences in seconds. Visit: www.AdCreative.ai to learn more!

Average Rating: 4.3/5.0

Total Reviews: 788

How Do G2 Users Rate AdCreative.ai?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.7/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.6/10)
  • Workflow Capability: 8.0/10 (Category avg: 8.5/10)
  • Campaign Optimization: 8.0/10 (Category avg: 8.6/10)

Who Is the Company Behind AdCreative.ai?

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 90% Small, 7% Medium

What Do G2 Reviewers Say About AdCreative.ai?

AI-generated summary from verified user reviews

Pros
  • Users admire the ease of use of AdCreative.ai, enjoying quick setup and effortless ad creation processes.
  • Users highlight the lightning-fast ad creation with AdCreative.ai, enhancing campaign performance and saving valuable time.
  • Users celebrate the high-quality ad creative generation of AdCreative.ai, praising its efficiency and data-driven optimization.
  • Users love the easy creation process of AdCreative.ai, allowing quick setup and fast generation of high-quality ad designs.
  • Users love the time-saving benefits of AdCreative.ai, generating high-quality ads quickly and efficiently.
Cons
  • Users feel the product is too expensive, limiting access for those with lower budgets despite its features.
  • Users find the customization options limited, hindering detailed design tweaks and alignment with specific branding needs.
  • Users find the limited customization options of AdCreative.ai restrict creative flexibility and brand alignment during campaigns.
  • Users find the limited features of AdCreative.ai restrict their creativity and often lead to generic outputs.
  • Users find customization options lacking in AdCreative.ai, limiting their ability to tailor designs to specific branding needs.

What Are Recent G2 Reviews of AdCreative.ai?

What Are G2 Users Discussing About AdCreative.ai?

Pattern Ad Signals

**Pattern Ad Signals (formerly ROI Hunter)** is an AI-powered product advertising platform that helps ecommerce brands and retailers turn product-level data into smarter advertising decisions and more profitable growth. Part of Pattern, a global ecommerce acceleration leader, Ad Signals connects product performance data across multiple channels and sources to help advertisers understand which products have the greatest revenue potential, prioritize advertising investments, and maximize returns from their existing budgets. With AI-powered SMART Segments and Predictive SMART Segmentation, brands can continuously evaluate product performance and potential, automatically build high-value product segments, and optimize catalog advertising strategies across Meta, Google, and TikTok. Beyond product intelligence, Ad Signals simplifies creative production and campaign management. Its Creative Factory and AI Creative Suite enable teams to create, scale, and manage product-focused image and video ads using AI-powered tools, including background generation, background removal, and virtual photoshoots. By bringing product intelligence, AI-driven segmentation, creative automation, and campaign insights into one platform, **Pattern Ad Signals helps ecommerce advertisers make every product and every advertising dollar count.**

Average Rating: 4.8/5.0

Total Reviews: 200

How Do G2 Users Rate Pattern Ad Signals?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.7/10)
  • Performance and Reliability: 9.1/10 (Category avg: 8.6/10)
  • Workflow Capability: 9.2/10 (Category avg: 8.5/10)
  • Campaign Optimization: 9.1/10 (Category avg: 8.6/10)

Who Is the Company Behind Pattern Ad Signals?

Who Uses This Product?

  • Who Uses This: Media Analyst
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 36% Medium, 35% Large

What Are Recent G2 Reviews of Pattern Ad Signals?

What Are G2 Users Discussing About Pattern Ad Signals?

Adobe Advertising Cloud

Adobe Advertising is a digital advertising solution that lets brands plan, buy, measure, and optimize across digital channels. Our tools seamlessly connect marketing and advertising data to create consistent consumer experiences across touchpoints.

Average Rating: 3.7/5.0

Total Reviews: 93

How Do G2 Users Rate Adobe Advertising Cloud?

  • Has the product been a good partner in doing business?: 7.7/10 (Category avg: 8.7/10)
  • Performance and Reliability: 7.5/10 (Category avg: 8.6/10)
  • Workflow Capability: 8.0/10 (Category avg: 8.5/10)
  • Campaign Optimization: 8.2/10 (Category avg: 8.6/10)

Who Is the Company Behind Adobe Advertising Cloud?

  • Seller: Adobe
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE
  • Phone: +1 (888) 649-2990

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 38% Large, 35% Medium

What Do G2 Reviewers Say About Adobe Advertising Cloud?

AI-generated summary from verified user reviews

Pros
  • Users praise the comprehensive integration of Adobe Advertising Cloud, enhancing collaboration and syncing across applications.
  • Users value the seamless collaboration within Adobe Advertising Cloud, enhancing teamwork through integrated app functionalities.
  • Users value Adobe Advertising Cloud's comprehensive tools, enhancing efficiency with its integrated and user-friendly features.
  • Users value the ease of use of Adobe Advertising Cloud, praising its seamless integration and collaboration features.
  • Users love the easy integrations of Adobe Advertising Cloud, enhancing collaboration and syncing across apps seamlessly.
Cons
  • Users find it challenging to create complements due to functionality limitations compared to competitors in Adobe Advertising Cloud.
  • Users find the high competition makes it difficult for the community to create effective complements for Adobe Advertising Cloud.
  • Users find the lack of clarity in Adobe Advertising Cloud makes it difficult to create complements effectively.
  • Users find Adobe Advertising Cloud not intuitive, making it difficult to create complementary apps compared to competitors.
  • Users find the poor usability of Adobe Advertising Cloud limits easy creation of complementary apps, unlike competitors.

What Are Recent G2 Reviews of Adobe Advertising Cloud?

What Are G2 Users Discussing About Adobe Advertising Cloud?

Innovid

Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.

Average Rating: 4.2/5.0

Total Reviews: 422

How Do G2 Users Rate Innovid?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.7/10)
  • Performance and Reliability: 7.8/10 (Category avg: 8.6/10)
  • Workflow Capability: 7.9/10 (Category avg: 8.5/10)
  • Campaign Optimization: 7.7/10 (Category avg: 8.6/10)

Who Is the Company Behind Innovid?

  • Seller: Innovid
  • Company Website:
  • Year Founded: 2007
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    814 employees on LinkedIn®
  • Ownership: CTV (NYSE)

Who Uses This Product?

  • Who Uses This: Social Media Coordinator, Social Media Strategist
  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 43% Medium, 41% Large

What Do G2 Reviewers Say About Innovid?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Innovid, appreciating its intuitive interface and straightforward campaign management.
  • Users appreciate the intuitive and user-friendly interface of Innovid, enhancing campaign management and overall workflow efficiency.
  • Users appreciate the effective viewership and measurement of Innovid, enhancing their video advertising strategies globally.
  • Users value the real-time creative management capabilities of Innovid, enhancing video ad effectiveness across multiple platforms.
  • Users value the efficiency of Innovid for creating engaging video ads that enhance audience interaction and measurement.
Cons
  • Users find Innovid has a steep learning curve, hindering confidence and requiring significant time to master its features.
  • Users find the steep learning curve of Innovid challenging, often requiring considerable time and effort to master.
  • Users find Innovid to be time-consuming due to its complex features and challenging learning curve.
  • Users find Innovid's time-consumption in learning and managing features hampers efficiency and confidence in the app.
  • Users face challenges with inefficient campaign management, particularly in uploading assets and navigating the import/export process.

What Are Recent G2 Reviews of Innovid?

What Are G2 Users Discussing About Innovid?

Sprinklr Marketing

Sprinklr Marketing is an AI-native campaign management platform that unifies campaign planning, content creation, publishing, and analytics for global marketing, creative, and media teams. It replaces disconnected tools with one system to manage the entire campaign lifecycle, from brief to performance, so teams can accelerate go-to-market, cut production costs, and enforce brand governance at scale. With specialized AI purpose-built for CX and a complete view across paid, owned, and earned media, Sprinklr Marketing helps enterprises run consistent, brand-safe campaigns across every team, market, and channel. Key Features Campaign Management: Streamline end-to-end workflows across planning, production, activation, and analytics, reducing content production costs. Content Marketing: Generate campaign briefs, copy, and localized content in seconds with generative AI, while maintaining brand tone and compliance. Social Media Advertising: Centralize paid social across 10+ channels and boost ROAS by up to 30%, with real-time comment management on paid ads. Marketing Analytics: Uncover real-time performance insights across paid, owned, and earned media in one place to drive higher marketing ROI. Creative Performance Optimization: Automatically analyze creative elements from CTAs to color palettes, with AI recommendations on what to scale, pause, or adjust. Always-on Budget and Bid Optimization: Sprinklr AI dynamically adjusts budgets, bids, and creative delivery in real time, pausing underperforming ads to improve ROI. Brand Governance at Scale: Customizable approval workflows, role-based permissions, and AI-powered compliance with pre-flight scoring and off-brand alerts. Unified Paid, Owned, and Earned View: Bring paid ads, organic posts, and earned mentions into a single platform for smarter measurement and optimization. Sprinklr Copilot: Conversational access to campaign insights, so teams can ask about top-performing posts, content ideas, and audience sentiment and act in real time. Enterprise Integrations: Connects with 100+ systems including CRM, DAM, project management, and BI tools for a single source of truth. Recognized Leader: Named a Leader in the 2025 Gartner Magic Quadrant for Content Marketing Platforms for the sixth consecutive year

Average Rating: 4.1/5.0

Total Reviews: 107

How Do G2 Users Rate Sprinklr Marketing?

  • Has the product been a good partner in doing business?: 8.1/10 (Category avg: 8.7/10)
  • Performance and Reliability: 8.2/10 (Category avg: 8.6/10)
  • Workflow Capability: 8.2/10 (Category avg: 8.5/10)
  • Campaign Optimization: 8.6/10 (Category avg: 8.6/10)

Who Is the Company Behind Sprinklr Marketing?

  • Seller: Sprinklr
  • Year Founded: 2009
  • HQ Location: New York
  • LinkedIn® Page: www.linkedin.com
    9,888 employees on LinkedIn®
  • Ownership: NYSE: CXM

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 44% Large, 33% Small

What Do G2 Reviewers Say About Sprinklr Marketing?

AI-generated summary from verified user reviews

Pros
  • Users value the automation capabilities of Sprinklr Marketing, simplifying campaign management across multiple social media platforms.
  • Users value the unified dashboard of Sprinklr Marketing, effectively integrating multiple social media platforms for streamlined management.
  • Users appreciate the multi-channel campaign management of Sprinklr Marketing, streamlining their advertising efforts effectively.
  • Users praise the best-in-class integration of Sprinklr Marketing, enhancing management of social media ad campaigns seamlessly.
  • Users find Sprinklr Marketing to be very easy to use, making exploration and output generation seamless and impressive.
Cons
  • Users find the learning curve steep, making it challenging to effectively utilize Sprinklr Marketing's features.
  • Users express frustration with limited customization options in Sprinklr Marketing, affecting usability and flexibility for their needs.
  • Users face limited features in Sprinklr Marketing, hindering their ability to fully utilize its capabilities effectively.
  • Users struggle with poor search functionality, making it difficult to navigate and find necessary information effectively.
  • Users highlight high costs of Sprinklr Marketing, making it less accessible and often challenging for small businesses.

What Are Recent G2 Reviews of Sprinklr Marketing?

What Are G2 Users Discussing About Sprinklr Marketing?

AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

Average Rating: 4.1/5.0

Total Reviews: 786

How Do G2 Users Rate AdRoll?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 8.7/10)
  • Performance and Reliability: 8.1/10 (Category avg: 8.6/10)
  • Workflow Capability: 7.5/10 (Category avg: 8.5/10)
  • Campaign Optimization: 7.6/10 (Category avg: 8.6/10)

Who Is the Company Behind AdRoll?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 56% Small, 35% Medium

What Do G2 Reviewers Say About AdRoll?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of AdRoll, finding the dashboard and audience creation both intuitive and efficient.
  • Users appreciate the user-friendly dashboard of AdRoll, enabling efficient ad creation and clear performance insights.
  • Users value the easy-to-use dashboard and quick audience creation, enhancing campaign management efficiency and decision-making.
  • Users appreciate the easy setup of AdRoll, finding it quick and simple to create and manage campaigns.
  • Users value the responsive customer support of AdRoll, enhancing their experience and effectiveness in marketing campaigns.
Cons
  • Users find limited features in AdRoll, such as audience segmentation and campaign management, affecting overall experience.
  • Users find campaign management confusing due to limited audience segmentation and difficulties in organizing campaigns effectively.
  • Users find AdRoll's reporting limitations frustrating, lacking customization and flexibility compared to other platforms.
  • Users find AdRoll's pricing expensive, especially with high minimums that can strain smaller businesses' budgets.
  • Users experience difficult reporting with AdRoll, noting limitations in customization and manual data exports for performance analysis.

What Are Recent G2 Reviews of AdRoll?

What Are G2 Users Discussing About AdRoll?

Skai

Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across walled garden media. It empowers both media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation, and optimization solutions. Its partners include Google, Amazon Ads, Microsoft, Walmart Connect, Apple Search Ads, Instacart, Criteo, TikTok, Snap, Pinterest, Meta, and more. For over a decade, Skai has earned the trust from notable brands such as Reckitt, Doordash, Sony, Philips, and L’Oreal. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and Tel Aviv with eight international locations.

Average Rating: 4.1/5.0

Total Reviews: 280

How Do G2 Users Rate Skai?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.7/10)
  • Performance and Reliability: 7.6/10 (Category avg: 8.6/10)
  • Workflow Capability: 7.8/10 (Category avg: 8.5/10)
  • Campaign Optimization: 8.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Skai?

  • Seller: Skai
  • HQ Location: Tel Aviv, Israel
  • LinkedIn® Page: www.linkedin.com
    723 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 45% Medium, 30% Large

What Do G2 Reviewers Say About Skai?

AI-generated summary from verified user reviews

Pros
  • Users praise Skai for its ease of use, with an intuitive UI and effective tools that simplify account management.
  • Users value the speed and reliability of automation in Skai, which simplifies account management and insights.
  • Users value the excellent customer support from Skai, enhancing their experience with continuous updates and helpful guidance.
  • Users commend the speed and reliability of Skai in optimizing bids and managing accounts effortlessly.
  • Users highlight the speed and reliability of Skai for bidding adjustments and insightful account management.
Cons
  • Users find poor reporting frustrating, especially with vague failure messages and inadequate updates on shopping campaigns.
  • Users find the ad issues in Skai hinder effective shopping reporting and campaign adjustments.
  • Users find adjustment difficulties with Skai, especially in managing shopping reports and PMAX campaigns effectively.
  • Users feel Skai's campaign management could improve for shopping reporting and adjusting PMAX ads effectively.
  • Users find campaign management issues with Skai, particularly in shopping reporting and PMAX adjustments.

What Are Recent G2 Reviews of Skai?

What Are G2 Users Discussing About Skai?

Perion One

Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time, multi-channel advertising that adapts by the moment and delivers measurable results at scale.

Average Rating: 4.0/5.0

Total Reviews: 90

How Do G2 Users Rate Perion One?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 8.7/10)
  • Performance and Reliability: 7.3/10 (Category avg: 8.6/10)
  • Workflow Capability: 7.5/10 (Category avg: 8.5/10)
  • Campaign Optimization: 7.7/10 (Category avg: 8.6/10)

Who Is the Company Behind Perion One?

  • Seller: Perion
  • Year Founded: 2001
  • HQ Location: New York
  • LinkedIn® Page: www.linkedin.com
    655 employees on LinkedIn®
  • Ownership: NASDAQ: PERI

Who Uses This Product?

  • Company Size: 46% Medium, 34% Small

What Do G2 Reviewers Say About Perion One?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Perion One, finding it simplifies daily tasks and enhances productivity.
  • Users value the efficiency of automation in Perion One, saving time while managing all platforms effortlessly.
  • Users appreciate the centralized management of Perion One, allowing effortless access across platforms and saving valuable time.
  • Users praise the excellent customer support provided by Perion One, highlighting its outstanding service offerings.
  • Users value the customization and personalization options in Perion One, enhancing their usability and experience daily.
Cons
  • Users experience occasional data inaccuracy, struggling with the platform's categorization despite following naming conventions.
  • Users find that Perion One struggles with data categorization issues, even when following strict naming conventions.
  • Users find the expensive pricing of Perion One unnecessary for the features provided.
  • Users often face data categorization inaccuracies that hinder their experience and affect data organization efficiency.

What Are Recent G2 Reviews of Perion One?

What Are G2 Users Discussing About Perion One?

Nexxen

Nexxen is the advertising platform that delivers full-funnel performance powered by unique data and media. Comprised of a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core, we meet the demands of today’s converging media landscape with exclusive audience intelligence, automation and expertise. Learn more at nexxen.com

Average Rating: 3.8/5.0

Total Reviews: 53

How Do G2 Users Rate Nexxen?

  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 8.7/10)
  • Performance and Reliability: 7.9/10 (Category avg: 8.6/10)
  • Workflow Capability: 7.8/10 (Category avg: 8.5/10)
  • Campaign Optimization: 7.9/10 (Category avg: 8.6/10)

Who Is the Company Behind Nexxen?

  • Seller: Nexxen
  • Company Website:
  • HQ Location: New York, New York, United States
  • LinkedIn® Page: www.linkedin.com
    815 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 58% Large, 34% Medium

What Are Recent G2 Reviews of Nexxen?

What Are G2 Users Discussing About Nexxen?

Orlo

Orlo is obsessed with one thing… “Building stronger and more resilient communities”. Trust is the foundation of any successful community with 42% of the UK population distrusting their local government. Orlo is the only Social Media Management platform purpose-built for the public sector and is already used by over 400 UK public sector organisations. Orlo’s tools include: Social Media Management Platform Social Listening Media Monitoring Insights Chatbot Live Chat Create campaigns that boost engagement, enhance experiences, and build trust, seamlessly uniting the conversations happening across social media platforms.

Average Rating: 4.4/5.0

Total Reviews: 33

How Do G2 Users Rate Orlo?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.7/10)
  • Performance and Reliability: 9.1/10 (Category avg: 8.6/10)
  • Workflow Capability: 8.5/10 (Category avg: 8.5/10)
  • Campaign Optimization: 8.2/10 (Category avg: 8.6/10)

Who Is the Company Behind Orlo?

  • Seller: Orlo
  • Year Founded: 2013
  • HQ Location: Birmingham, Midlands
  • LinkedIn® Page: www.linkedin.com
    101 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Government Administration
  • Company Size: 55% Large, 30% Medium

What Are Recent G2 Reviews of Orlo?

What Are G2 Users Discussing About Orlo?

MediaMath by Infillion

MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency. 

Average Rating: 3.9/5.0

Total Reviews: 118

How Do G2 Users Rate MediaMath by Infillion?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 8.7/10)
  • Performance and Reliability: 7.6/10 (Category avg: 8.6/10)
  • Workflow Capability: 7.0/10 (Category avg: 8.5/10)
  • Campaign Optimization: 7.8/10 (Category avg: 8.6/10)

Who Is the Company Behind MediaMath by Infillion?

  • Seller: Infillion
  • Year Founded: 2008
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    186 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 51% Medium, 25% Small

What Do G2 Reviewers Say About MediaMath by Infillion?

AI-generated summary from verified user reviews

Pros
  • Users value the unique campaign categories offered by MediaMath, along with exceptional customer support.
  • Users appreciate the transparency and control over spending offered by MediaMath, enhancing their budgeting experience.
  • Users value the transparency and control over spending offered by MediaMath by Infillion for effective budget management.
  • Users value the unique campaign options in MediaMath, complemented by excellent customer support for seamless management.
  • Users value the unique campaign options in MediaMath, alongside excellent customer support that enhances their experience.
Cons
  • Users find the complexity of the UI frustrating, with outdated design and difficult navigation impacting their experience.
  • Users find the initial setup complex and time-consuming, leading to challenges in navigating the product effectively.
  • Users find the complex user interface difficult to navigate, with outdated design and slow reporting updates.
  • Users find the dashboard issues frustrating due to outdated UI, complex navigation, and slow reporting updates.
  • Users find the difficult navigation due to outdated UI and nested menus, complicating their overall experience.

What Are Recent G2 Reviews of MediaMath by Infillion?

What Are G2 Users Discussing About MediaMath by Infillion?

OutboundEngine

OutboundEngine helps businesses grow by making online marketing simple and easy for everyone. We create beautiful, high-impact marketing campaigns, deliver them automatically and track engagement to show who’s ready to have a conversation. Our platform strengthens relationships with customers, partners and prospects to uncover more opportunities with less work.

Average Rating: 3.7/5.0

Total Reviews: 158

How Do G2 Users Rate OutboundEngine?

  • Has the product been a good partner in doing business?: 8.1/10 (Category avg: 8.7/10)
  • Performance and Reliability: 7.6/10 (Category avg: 8.6/10)
  • Workflow Capability: 6.5/10 (Category avg: 8.5/10)
  • Campaign Optimization: 7.4/10 (Category avg: 8.6/10)

Who Is the Company Behind OutboundEngine?

Who Uses This Product?

  • Who Uses This: Realtor, Real Estate Agent
  • Top Industries: Real Estate, Insurance
  • Company Size: 73% Small, 16% Medium

What Do G2 Reviewers Say About OutboundEngine?

AI-generated summary from verified user reviews

Pros
  • Users value the automation efficiency of OutboundEngine, enhancing feedback collection and social media management effortlessly.
  • Users value the automation capabilities of OutboundEngine, enhancing reputation management and social media presence effortlessly.
  • Users appreciate the automation features of OutboundEngine, streamlining reputation management and social media tasks effectively.
  • Users appreciate the ease of use of OutboundEngine, benefiting from its quick setup and effective automation features.
  • Users commend the easy setup of OutboundEngine, appreciating its quick and straightforward initial configuration.
Cons
  • Users find the high pricing of OutboundEngine concerning, especially due to the lack of a free trial.

What Are Recent G2 Reviews of OutboundEngine?

What Are G2 Users Discussing About OutboundEngine?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated