Review management software, also called feedback management software, allows businesses to host reviews of products or services on their websites to improve business experience. It also helps to track, monitor, and analyze positive and negative reviews and allows businesses to respond to them.
The best review management software helps e-commerce websites engage with their consumers, understand customer behavior, and improve their products or service based on authentic feedback. Unlike online reputation management software, review management software provides few capabilities for monitoring reviews and managing reputation online. Reviews management software integrates with e-commerce platforms and works alongside email marketing software and social networks.
To qualify for inclusion in the Review Management software category, a product must:
G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.
A weekly snapshot of rising stars, new launches, and what everyone's buzzing about.
Buyer's Guide: Review Management
What does review management software do?
When people ask me about review management software, I describe it as a platform that helps businesses track and organize customer feedback from multiple review sites. These tools give a clear view of brand sentiment, customer experiences, and rating trends without hopping between platforms. Instead of checking every directory manually, businesses can rely on one place to monitor feedback and understand what customers are consistently saying.
Why do businesses use review management software?
Customer feedback influences trust, search visibility, and buying decisions, so having a system that consolidates all of it really matters. Review management tools help teams stay informed and respond before issues spread.
From the G2 user insights I’ve reviewed, a few advantages come up frequently:
These themes show why review management software is especially valuable for reputation-driven businesses and customer-facing teams.
Who primarily uses review management software?
G2 review data reveals that these three groups rely on review management platforms the most:
These groups often depend on consistent, centralized insights to maintain quality and respond quickly.
What types of review management software should I consider?
G2 users often distinguish review management platforms by their focus and feature depth. The categories I see most include:
Each type fits businesses at different levels of complexity and customer engagement.
What are the core features to look for in review management software?
As I read through G2 reviews in this category, a few feature themes came up repeatedly:
These are the capabilities that help teams maintain a healthy online reputation and act on feedback effectively.
What trends are shaping review management right now?
Several shifts are influencing the review management space:
These developments point toward more proactive and data-rich review management.
How should I choose a review management software?
For me, the best review management tool is one that helps teams stay organized, respond consistently, and identify trends early. The right platform depends on how many locations you manage, how active your customers are on review sites, and how deeply you want insights tied to business decisions. When a tool matches those needs, it becomes a key part of strengthening customer trust and improving experiences.
This description is provided by the seller.
Better Reply is an AI-powered platform designed to streamline how businesses respond to Google My Business reviews. It enables fast, accurate, and brand-aligned replies, significantly enhancing reputation management. AI-Generated Responses in Seconds Craft personalized replies in just around 7 seconds—saving valuable time per review. Consistent Brand Tone AI adapts to your company’s tone, style, and preferred response length, including the use of emojis or signatures. It learns continuously to become increasingly tailored. Advanced Insights & Analytics Identify trending topics, sentiment drivers, and recurring themes across reviews to prioritize actions and improve customer experience. Multi-Location & Team Collaboration Supports multiple business locations, with role-based user profiles, notifications, and reminders to coordinate review handling via your team.
This description is provided by the seller.
This description is provided by the seller.
**Built by marketers, for marketers – and every builder chasing their dream.** Bragly was born out of years of hands‑on experience helping small businesses grow. We’ve been in your shoes – tweaking websites late at night, testing layouts, crafting every word, and looking for the magic spark that makes visitors trust you instantly. We created Bragly because we know that trust is everything. When your happy customers speak up, new visitors listen. But showing those voices in the right place, in the right way, often takes more time and tech skills than most business owners or creators have to spare. Bragly changes that. With our tool, you can display your best Google reviews anywhere you build – Webflow, WordPress, Squarespace, Wix – without touching a single line of code. It’s simple, seamless, and designed to fit right into your workflow. We believe every great business deserves to shine online. Our mission is to make it effortless for you to showcase customer love wherever it matters most, so you can focus on what you do best: growing your business and turning your vision into something remarkable. Your reviews. Everywhere you need them.
This description is provided by the seller.
This description is provided by the seller.
brainer is an-easy-to-use app that empowers companies to increase the number of online customer reviews as well as enhance the quality of their online reviews. Our user-friendly tool sends a simple text message requesting a business review when customers are at the peak of their satisfaction-- directly after receiving service. We use this to your advantage, as brainer sends a simple text message such as, ‘Were you satisfied with the service provided by [insert your business name]?’ If the customer selected 'yes,' brainer delivers them to a one of the review platforms of their choice. If the answer is ‘no,' the review is sent to you as a feedback, giving you a chance to provide additional customer service and leave each customer completely satisfied. Simply put, brainer delivers positive reviews to your business which helps solidify your online reputation. With brainer, get business discovery with the power of online reviews.
This description is provided by the seller.
This description is provided by the seller.
Campaign Monitor Commerce is an all-in-one marketing dashboard that enables eCommerce store owners, marketing consultants, and software developers to engage and build long-term relationships with customers. The marketing dashboard allows entrepreneurs to integrate multiple applications and manage all marketing activities through a single interface. Conversio offers a wide range of features including receipts, abandoned carts, follow-ups, newsletters, recommendations, and reviews. The software enables organizations to create different receipt types as well as provides default templates that can be customized to add text, images, discount coupons, and logos. Receipts created and sent with Conversio are also optimized for mobile viewing.
This description is provided by the seller.
This description is provided by the seller.
Channel Signal is a tool that allows brands and manufacturers to collect and aggregate those reviews from any site on the web, allows a brand to analyze the sentiment and text of its reviews in order to identify trends and actionable insights.
This description is provided by the seller.
This description is provided by the seller.
Designed for growth-focused teams, Cube is the future of AI-powered digital marketing. We help you acquire new customers and retain loyal ones through real-time intelligent automation, competitive tracking, and expert-led strategy. Our marketing suite brings together everything you need to grow: - SEO + CRO optimized websites - High-performing Google, Meta, and Amazon ads - End-to-end social media marketing - Effortless online review management - Engaging email journeys What sets Cube apart is our hybrid approach: smart AI technology combined with human expertise that powers your campaigns while continuously tracking real-time data from your website, your customers, and even your competitors. We are more than just a platform. We are your growth partner, blending speed, scale, and strategy to deliver results that matter.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users commend Cube's excellent customer service, highlighting the team's clarity and responsiveness as key strengths.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users commend Cube's excellent customer service, highlighting the team's clarity and responsiveness as key strengths.
This description is provided by the seller.
Modern customer stories is the new demand generation
This description is provided by the seller.
This description is provided by the seller.
Reviews are most important element for the growth of your business. At Amazon, eBay, Wall-mart and many other online sites you need reviews to increase your sale from root to top.
This description is provided by the seller.
This description is provided by the seller.
The biggest reason why online reviews are important to businesses is that ultimately they increase sales by giving consumers the information they need to make the decision to purchase a product and create FOMO to increase social proof. Editorify is a must-have app for store owners who are running their business on Shopify, Wix & WooCommerce and would like to maximize their conversion rate. It helps you to easily collect and import authentic reviews from multiple wholesalers into your store to boost customers' trust, maximize engagement, build social proof and get more sales.
This description is provided by the seller.
This description is provided by the seller.
Endorsa is a SaaS platform that automates Google review generation and management to help businesses boost their local SEO, enhance online reputation, and attract more customers—effortlessly. By combining SMS & email automation, AI-powered review responses, and actionable analytics, Endorsa helps businesses get more Google reviews, saves them time, while also driving measurable growth.
This description is provided by the seller.
This description is provided by the seller.
AI-powered international review platform for building global customer trust. Our AI-driven platform helps international sellers collect, manage, and analyze reviews from all countries, automatically translating them into any language. It can automatically respond to reviews based on your instructions, import reviews from other systems, and supports unlimited domains and e-commerce stores. With a robust API interface, scaling your review management is seamless. By centralizing and responding to customer feedback worldwide, your business can build trust and credibility with international customers.
This description is provided by the seller.
This description is provided by the seller.
Go beyond star ratings to feature real people and stories for a more connected feedback experience. In a world where online reviews are a dime a dozen, it's easy to get lost in a sea of star ratings. Traditional reviews often feel transactional—a final step following a purchase—so it’s tough for your products to truly stand out from the crowd. Social reviews are real stories from real people, eager to share their authentic experiences. Experify showcases their stories throughout the shopper journey, and allows any shopper needing more firsthand insight to message directly with the reviewer. With Experify Social Reviews you'll get: 1. A Social Reviews plugin to show user stories for a contextual review experience. 2. A map view of your community, so shoppers can connect to customers nearby. 3. A messaging system to securely connect shoppers and existing customers. 4. A fully customizable onsite button that can be embedded anywhere in your shop. 5. Analytics and sentiment of community conversations to gain valuable insights.
This description is provided by the seller.
This description is provided by the seller.
Feedaty is a social commerce service dedicated to online shops for professional customer feedback management.
This description is provided by the seller.
This description is provided by the seller.
FeedbackTuner provides an all-inclusive platform for Amazon sellers to create, manage, and optimize automated email campaigns. Built-in analytics in a user-friendly dashboard allow sellers to track the data behind seller feedback statistics. Customizable parameters allow users to personalize pre-made templates and translated messages for international marketplaces.
This description is provided by the seller.
This description is provided by the seller.
Fera is a customer reviews app for Shopify, Wix, BigCommerce and other eCommerce businesses. We let you easily request and display customer reviews, photos and videos from a variety of channels, including your own. Earn the trust of your customers & improve your conversions, by showing your shoppers how great your product is with: 1. Product Reviews, Photo Reviews, Video Reviews & Testimonials 2. A Photo Gallery or Video Gallery 3. SEO/Google Snippets for Reviews 4. Average Ratings for Product Reviews Try Fera for your Shopify store today: https://apps.shopify.com/fera Try Fera for your Wix store today: https://www.wix.com/app-market/fera-product-reviews We serve 40,000 merchants worldwide and have a 4.9.5.0 star rating with over 8,000 reviews.
This description is provided by the seller.













