# Best Publisher Ad Server Software - Page 2

*By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*


Publisher ad servers, commonly referred to as ad servers, help website publishers earn money from their websites through online advertising. It allows publishers to generate revenue from their content by selling ads on their site while keeping that content free for their audiences.

Publishers use ad servers to manage ad operations such as creating ad units, setting inventory price minimums, trafficking ads, and tracking conversions and advertisers’ budgets.

Ad servers are complemented by advertiser campaign management software that marketers use to buy the ad inventory made available by publishers. Publisher ad servers make inventory available to sell through [ad networks software](https://www.g2.com/categories/ad-networks), which packages ad units from multiple publishers together to sell to advertisers.

 

Publisher ad servers commonly function as [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) as well, and many products in the ad server category are also in the SSP category. Ad servers may also provide functionalities otherwise found in [mobile app monetization software](https://www.g2.com/categories/app-monetization-platforms).

To qualify for inclusion in the Publisher Ad Server category, a product must:

- Be able to create and manage ad units on websites
- Integrate with third-party ad networks and exchanges, and offer access to its own proprietary ad inventory offerings
- Automate processes for trafficking and managing ads
- Track ad conversion and audience demographic information






## How Many Publisher Ad Server Software Products Does G2 Track?
**Total Products under this Category:** 130

### Category Stats (Jul 2026)
- **Average Rating**: 4.32/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Opti Digital (+0.72%) - Among all products in this category, Opti Digital recorded the largest rating increase compared to last month
*Last updated: July 05, 2026*


## How Does G2 Rank Publisher Ad Server Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,700+ Authentic Reviews
- 130+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Publisher Ad Server Software Is Best for Your Use Case?

- **Leader:** [AdSense](https://www.g2.com/products/adsense/reviews)
- **Highest Performer:** [Opti Digital](https://www.g2.com/products/opti-digital/reviews)
- **Easiest to Use:** [Broadstreet](https://www.g2.com/products/broadstreet/reviews)
- **Top Trending:** [EX.CO](https://www.g2.com/products/ex-co/reviews)
- **Best Free Software:** [AdButler](https://www.g2.com/products/adbutler/reviews)


---

**Sponsored**

### BidMachine

BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths. BidMachine processes over 1 trillion ad requests monthly and reaches 600 million verified SDK users across gaming, utility, and lifestyle apps. Core features: SDK: lightweight in-app bidding integration that adds premium global demand to publisher auctions, built to minimize latency and preserve app performance Mediation: transparent auction mechanics with full visibility into how demand sources compete, including pricing, fill data, and demand prioritization controls Exchange: PMP and open auction access for DSPs and agencies buying SDK-powered in-app inventory with first-party signals and SPO-aligned supply paths UA: performance campaign tools for advertisers and UA teams, with CPI and ROAS optimization powered by rich in-app signals and unified reporting across inventory, creatives, and geos DIRECT Placements: a dedicated supply path that routes brand advertiser budgets to premium publishers through SDK-direct, SPO-aligned inventory, with onboarding taking approximately two weeks after agreement signing and ads.txt update Who uses BidMachine: Publishers and monetization managers growing ARPDAU and LTV by adding incremental demand alongside existing networks Advertisers and UA teams running performance campaigns who need high-quality, SDK-direct in-app supply DSPs and agencies seeking cleaner supply paths with richer first-party signals for programmatic buying Publishers can get started via self-serve sign-up or by contacting the sales team directly.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=616&secure%5Bchosen_at%5D=2026-07-05T13%3A50%3A14Z&secure%5Bdisplayable_resource_id%5D=615&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=615&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1702679&secure%5Bresource_id%5D=616&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpublisher-ad-server%3Fpage%3D2&secure%5Btoken%5D=782034cfb5071a0ff8f63cb73eae0783a0f60415099ebcd375ebe79d5dc2cdff&secure%5Burl%5D=https%3A%2F%2Fhubs.ly%2FQ04j068b0&secure%5Burl_type%5D=custom_url)

---

## What Are the Top-Rated Publisher Ad Server Software Products in 2026?
### 1. [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews)
Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com


**Average Rating:** 4.2/5.0
**Total Reviews:** 186
**How Do G2 Users Rate Quantcast Platform?**

- **Ease of Admin:** 8.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Setup:** 8.4/10 (Category avg: 8.6/10)

**Who Is the Company Behind Quantcast Platform?**

- **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast)
- **Company Website:** https://www.quantcast.com
- **Year Founded:** 2006
- **HQ Location:** San Francisco, CA
- **Twitter:** @Quantcast (10,210 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/60540/ (527 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Programmatic Manager
- **Top Industries:** Marketing and Advertising, Gambling & Casinos
- **Company Size:** 40% Mid-Market, 33% Small-Business


#### What Are Quantcast Platform's Pros and Cons?

**Pros:**

- Ease of Use (58 reviews)
- Insights (36 reviews)
- Campaign Management (32 reviews)
- Helpful (29 reviews)
- Customer Support (28 reviews)

**Cons:**

- Missing Features (20 reviews)
- Limited Features (18 reviews)
- Poor Reporting (15 reviews)
- Reporting Issues (15 reviews)
- Reporting Limitations (15 reviews)


### What Do G2 Reviewers Say About Quantcast Platform?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **ease of use** of Quantcast Platform, enabling quick campaign setups and effortless insights access.
- Users value the **easy-to-use insights** from Quantcast Platform, enabling quick campaign setups and effective optimizations.
- Users value the **effortless campaign management** in Quantcast Platform, appreciating its speed, ease of use, and great support.
- Users appreciate the **helpfulness of the AI Assistant** and excellent support, enhancing campaign planning and execution.
- Users highlight the **excellent customer support** of Quantcast, ensuring quick responses and effective problem-solving assistance.

**Cons:**

- Users find the **lack of bulk editing functionality** to be a significant drawback, complicating changes for larger campaigns.
- Users find the **limited features** of Quantcast frustrating, particularly regarding pixel implementation and audience tracking options.
- Users find the **reporting features lacking** , noting the need for better transparency and more intuitive functionality.
- Users find the **reporting features lacking** , suggesting the need for improved transparency and intuitiveness in the dashboard.
- Users find the **reporting limitations** of Quantcast Platform frustrating, especially compared to competitors like TTD.

#### What Are Recent G2 Reviews of Quantcast Platform?

**"[Effortless User Targeting with Quick Setup](https://www.g2.com/survey_responses/quantcast-platform-review-12718362)"**

**Rating:** 4.5/5.0 stars
*— Sherdil K.*

[Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12718362)

---

**"[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)

---


#### What Are G2 Users Discussing About Quantcast Platform?

- [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for)
- [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public)
- [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost)
- [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote

### 2. [PubMatic](https://www.g2.com/products/pubmatic/reviews)
PubMatic (Nasdaq: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers independent app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation. PubMatic operates 14 offices and eight data centers worldwide.


**Average Rating:** 3.2/5.0
**Total Reviews:** 11
**How Do G2 Users Rate PubMatic?**

- **Ease of Admin:** 8.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 8.7/10)
- **Ease of Use:** 6.5/10 (Category avg: 8.7/10)
- **Ease of Setup:** 6.7/10 (Category avg: 8.6/10)

**Who Is the Company Behind PubMatic?**

- **Seller:** [PubMatic](https://www.g2.com/sellers/pubmatic)
- **Year Founded:** 2006
- **HQ Location:** Redwood City, CA
- **Twitter:** @PubMatic (24,187 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/167624/ (1,230 employees on LinkedIn®)
- **Ownership:** NASDAQ: PUBM

**Who Uses This Product?**
- **Company Size:** 36% Small-Business, 36% Mid-Market



#### What Are Recent G2 Reviews of PubMatic?

**"[Pubmatic is a good SSP](https://www.g2.com/survey_responses/pubmatic-review-33008)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/pubmatic-review-33008)

---

**"[Useful SSP to monetize unsold inventory](https://www.g2.com/survey_responses/pubmatic-review-32639)"**

**Rating:** 4.5/5.0 stars
*— James W.*

[Read full review](https://www.g2.com/survey_responses/pubmatic-review-32639)

---



### 3. [AdPlugg](https://www.g2.com/products/adplugg/reviews)
AdPlugg is a next generation, cloud based ad manager and ad server system for the blogger generation. Easily manage, schedule, rotate and track all of your ads from any source by using your dashboard at adplugg.com. With AdPlugg, you can serve anywhere from a couple of hundred to a couple billion ads per month with no additional load on your servers. The system works entirely via client side JavaScript so you can use it with any kind of website. AdPlugg also has a WordPress plugin to make setup on WordPress sites even easier. AdPlugg will serve your ads and every impression and click is tracked. You can then view charts and reports showing your impressions, clicks and clickthrough rate (CTR). Reports can be generated in PDF, XLSX and CSV formats. You can optionally send these reports to your advertisers. AdPlugg has both free and pro plans and is used by a wide variety of websites. Small blogs to the sites of major newspapers and tv stations use AdPlugg to manage, server and track their online ads.


**Average Rating:** 4.8/5.0
**Total Reviews:** 5
**How Do G2 Users Rate AdPlugg?**

- **Ease of Use:** 9.7/10 (Category avg: 8.7/10)

**Who Is the Company Behind AdPlugg?**

- **Seller:** [AdPlugg](https://www.g2.com/sellers/adplugg)
- **Year Founded:** 2013
- **HQ Location:** N/A
- **Twitter:** @adplugg (805 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/adplugg (2 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 40% Mid-Market, 40% Small-Business



#### What Are Recent G2 Reviews of AdPlugg?

**"[Administration and publication of services and announcements in the cloud.](https://www.g2.com/survey_responses/adplugg-review-2084150)"**

**Rating:** 4.0/5.0 stars
*— Jan J. T.*

[Read full review](https://www.g2.com/survey_responses/adplugg-review-2084150)

---

**"[THE BEST PLATFORM AT THE TIME TO SPEAK ADVERTISING](https://www.g2.com/survey_responses/adplugg-review-905370)"**

**Rating:** 5.0/5.0 stars
*— America C.*

[Read full review](https://www.g2.com/survey_responses/adplugg-review-905370)

---


#### What Are G2 Users Discussing About AdPlugg?

- [What is AdPlugg used for?](https://www.g2.com/discussions/what-is-adplugg-used-for)

### 4. [Browsi](https://www.g2.com/products/browsi/reviews)
Browsi is an AI-powered data platform that transforms first-party behavioral data into real-time, actionable insights across the digital advertising ecosystem. With proprietary models trained on over 15 billion user sessions per month, Browsi enables accurate predictions around attention, viewability, fraud, contextual quality, and brand safety. Our technology empowers publishers, brands, and agencies with full transparency and control over their media investments. Trusted by 200+ partners — including CNN, TMZ, Rolling Stone, and SHE Media — Browsi integrates seamlessly into the programmatic supply chain via APIs, dashboards, and data workflows. What solutions does Browsi offer? Competitive Marketing Intelligence Browsi InsightHub gives brands a side-by-side view of how ads perform compared to competitors. It helps marketers understand which placements, pages, and environments drive the most impact. With this information, teams can make more informed media planning decisions; including where to run ads, how to allocate budget, and what’s likely to work before a campaign goes live. POLARIS™, InsightHub’s proprietary LLM engine, can surface key takeaways, explain performance patterns, and help agency and brand marketers quickly interpret the data without needing to dig through dashboards. Ad Inventory Optimization Browsi Display is an AI-based solution that adjusts ad layouts in real time. It analyzes over 150 user signals from more than 15 billion sessions to predict user behavior with up to 90% accuracy. This allows publishers to serve layouts that improve viewability and user experience, while increasing revenue.


**Average Rating:** 4.7/5.0
**Total Reviews:** 5
**How Do G2 Users Rate Browsi?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.7/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.6/10)

**Who Is the Company Behind Browsi?**

- **Seller:** [Browsi](https://www.g2.com/sellers/browsi)
- **Year Founded:** 2017
- **HQ Location:** New York, US
- **Twitter:** @gobrowsi (848 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/browsi/ (86 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 40% Mid-Market, 40% Small-Business



#### What Are Recent G2 Reviews of Browsi?

**"[Simple Ad Insertion Tool Providing Additional Monetization](https://www.g2.com/survey_responses/browsi-review-4112960)"**

**Rating:** 4.5/5.0 stars
*— Ben E.*

[Read full review](https://www.g2.com/survey_responses/browsi-review-4112960)

---

**"[Agile company with smart, easy to implement, results driven ad tech](https://www.g2.com/survey_responses/browsi-review-4113772)"**

**Rating:** 5.0/5.0 stars
*— Dianne M.*

[Read full review](https://www.g2.com/survey_responses/browsi-review-4113772)

---



### 5. [Performance+ Marketplace (formerly PubNative)](https://www.g2.com/products/performance-marketplace-formerly-pubnative/reviews)
PubNative is a mobile native mobile publisher platform that lets you create relebant ads to fit your apps design.


**Average Rating:** 4.5/5.0
**Total Reviews:** 5
**How Do G2 Users Rate Performance+ Marketplace (formerly PubNative)?**

- **Ease of Use:** 8.8/10 (Category avg: 8.7/10)

**Who Is the Company Behind Performance+ Marketplace (formerly PubNative)?**

- **Seller:** [Verve Group](https://www.g2.com/sellers/verve-group)
- **HQ Location:** Carlsbad, California
- **LinkedIn® Page:** https://www.linkedin.com/company/vervegroup/ (534 employees on LinkedIn®)
- **Ownership:** STO: VER

**Who Uses This Product?**
- **Company Size:** 60% Small-Business, 40% Mid-Market



#### What Are Recent G2 Reviews of Performance+ Marketplace (formerly PubNative)?

**"[Useful and easy to access ads publishing or scheduling software](https://www.g2.com/survey_responses/performance-marketplace-formerly-pubnative-review-9530443)"**

**Rating:** 4.5/5.0 stars
*— Janu A.*

[Read full review](https://www.g2.com/survey_responses/performance-marketplace-formerly-pubnative-review-9530443)

---

**"[Unleashing the Power of Native Advertising](https://www.g2.com/survey_responses/performance-marketplace-formerly-pubnative-review-8220490)"**

**Rating:** 4.0/5.0 stars
*— Vivek  Y.*

[Read full review](https://www.g2.com/survey_responses/performance-marketplace-formerly-pubnative-review-8220490)

---


#### What Are G2 Users Discussing About Performance+ Marketplace (formerly PubNative)?

- [What is PubNative used for?](https://www.g2.com/discussions/what-is-pubnative-used-for)

### 6. [AdGlare](https://www.g2.com/products/adglare/reviews)
AdGlare Ad Server is known for its reliability and scalability, serving ads in over 45 countries for publishers, advertisers and media agencies. It lets you easily manage, deliver, and track all your online advertising campaigns in one place. AdGlare is trusted by 8000+ mid-sized companies and global enterprises worldwide since 2013. With AdGlare, you can serve display, video, and native ads across your websites and apps with enterprise-grade speed and reliability. The platform includes real-time reporting and analytics, helping you monitor ad performance and optimize campaigns. Whether you run a small website or a global network, AdGlare gives you the tools to control your ad delivery, improve targeting, and grow your revenue.


**Average Rating:** 5.0/5.0
**Total Reviews:** 4
**How Do G2 Users Rate AdGlare?**

- **Ease of Admin:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind AdGlare?**

- **Seller:** [Stephen](https://www.g2.com/sellers/stephen)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of AdGlare?

**"[Exceptional Support and Seamless Ad Management with AdGlare](https://www.g2.com/survey_responses/adglare-review-12432503)"**

**Rating:** 5.0/5.0 stars
*— Jeff L.*

[Read full review](https://www.g2.com/survey_responses/adglare-review-12432503)

---

**"[User-Friendly and Reliable, Though Prefer the Old Design](https://www.g2.com/survey_responses/adglare-review-11865489)"**

**Rating:** 5.0/5.0 stars
*— András K.*

[Read full review](https://www.g2.com/survey_responses/adglare-review-11865489)

---


#### What Are G2 Users Discussing About AdGlare?

- [What is AdGlare used for?](https://www.g2.com/discussions/what-is-adglare-used-for)

### 7. [AdPlayer.Pro](https://www.g2.com/products/adplayer-pro/reviews)
Founded in 2016, AdPlayer.Pro is a global provider of advanced SaaS video advertising tech solutions, specifically developed to address a series of industry challenges and dramatically improve the current video advertising landscape. AdPlayer.Pro provides publishers, brand advertisers & agencies, and enterprise clients with an ecosystem of innovative outstream video ads solutions, including: \>\> Robust ad-enabled video player technology \>\> Video ad server and ad management platform \>\> Fully customizable white label ad server, and more.


**Average Rating:** 4.5/5.0
**Total Reviews:** 10
**How Do G2 Users Rate AdPlayer.Pro?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.6/10 (Category avg: 8.7/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.6/10)

**Who Is the Company Behind AdPlayer.Pro?**

- **Seller:** [AdPlayer.Pro](https://www.g2.com/sellers/adplayer-pro)
- **Year Founded:** 2016
- **HQ Location:** Kyiv, Kyiv
- **Twitter:** @AdPlayer_Pro (56 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/26999004/ (9 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 60% Small-Business, 40% Mid-Market



#### What Are Recent G2 Reviews of AdPlayer.Pro?

**"[It is good platform for ad management.](https://www.g2.com/survey_responses/adplayer-pro-review-8008506)"**

**Rating:** 5.0/5.0 stars
*— Bernard A.*

[Read full review](https://www.g2.com/survey_responses/adplayer-pro-review-8008506)

---

**"[Simple and effective video Ad platform](https://www.g2.com/survey_responses/adplayer-pro-review-9131757)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Consulting*

[Read full review](https://www.g2.com/survey_responses/adplayer-pro-review-9131757)

---


#### What Are G2 Users Discussing About AdPlayer.Pro?

- [What is AdPlayer.Pro used for?](https://www.g2.com/discussions/what-is-adplayer-pro-used-for)

### 8. [Brand+ Marketplace (formerly Smaato)](https://www.g2.com/products/brand-marketplace-formerly-smaato/reviews)
Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com


**Average Rating:** 4.4/5.0
**Total Reviews:** 12
**How Do G2 Users Rate Brand+ Marketplace (formerly Smaato)?**

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.7/10 (Category avg: 8.7/10)
- **Ease of Setup:** 9.2/10 (Category avg: 8.6/10)

**Who Is the Company Behind Brand+ Marketplace (formerly Smaato)?**

- **Seller:** [Verve Group](https://www.g2.com/sellers/verve-group)
- **HQ Location:** Carlsbad, California
- **LinkedIn® Page:** https://www.linkedin.com/company/vervegroup/ (534 employees on LinkedIn®)
- **Ownership:** STO: VER

**Who Uses This Product?**
- **Company Size:** 46% Mid-Market, 23% Small-Business



#### What Are Recent G2 Reviews of Brand+ Marketplace (formerly Smaato)?

**"[One of the best demand sources for Banner ad format](https://www.g2.com/survey_responses/brand-marketplace-formerly-smaato-review-7249525)"**

**Rating:** 5.0/5.0 stars
*— Phạm Thạch N.*

[Read full review](https://www.g2.com/survey_responses/brand-marketplace-formerly-smaato-review-7249525)

---

**"[Good partners!](https://www.g2.com/survey_responses/brand-marketplace-formerly-smaato-review-6663251)"**

**Rating:** 4.0/5.0 stars
*— Natalia S.*

[Read full review](https://www.g2.com/survey_responses/brand-marketplace-formerly-smaato-review-6663251)

---


#### What Are G2 Users Discussing About Brand+ Marketplace (formerly Smaato)?

- [What are in-app advertisements?](https://www.g2.com/discussions/what-are-in-app-advertisements) - 1 comment
- [What is MoPub used for?](https://www.g2.com/discussions/smaato-what-is-mopub-used-for) - 1 comment
- [Is smaato a DSP?](https://www.g2.com/discussions/is-smaato-a-dsp)
- [What is smaato?](https://www.g2.com/discussions/what-is-smaato) - 1 comment

### 9. [sovrn](https://www.g2.com/products/sovrn/reviews)
Sovrn provides products and services to thousands of online publishers to help them understand, operate and grow their business. Sovrn is headquartered in Boulder, Colorado, with offices in New York, London and San Diego. With thousands of customers deploying advertising, affiliate marketing, and data products across 50,000 websites, Sovrn reaches over 400 million active consumers across more than 20 billion page views every day. Sovrn has been a leader in online publisher technology since its founding and has been recognized by IAB, JICWEBS, and TAG for its role in combating fraud and promoting pro-transparency initiatives. Sovrn is dedicated to helping content creators do more of what they love, and less of what they don't.


**Average Rating:** 3.7/5.0
**Total Reviews:** 5
**How Do G2 Users Rate sovrn?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.7/10)

**Who Is the Company Behind sovrn?**

- **Seller:** [sovrn Holdings](https://www.g2.com/sellers/sovrn-holdings)
- **Year Founded:** 2014
- **HQ Location:** Boulder, US
- **Twitter:** @sovrnholdings (6,090 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sovrn-holdings-inc- (185 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of sovrn?

**"[I referred a lot to a great way online to market strategize and make passive to a lot cash online.](https://www.g2.com/survey_responses/sovrn-review-6638634)"**

**Rating:** 5.0/5.0 stars
*— Marcus D.*

[Read full review](https://www.g2.com/survey_responses/sovrn-review-6638634)

---

**"[SOVRN for website monetization](https://www.g2.com/survey_responses/sovrn-review-4206217)"**

**Rating:** 4.0/5.0 stars
*— Desislava D. D.*

[Read full review](https://www.g2.com/survey_responses/sovrn-review-4206217)

---



### 10. [Sulvo Surge](https://www.g2.com/products/sulvo-surge/reviews)
Sulvo is an ad server, a marketplace and a pricing engine in one. Sulvo's pricing tools help publishers discover the true value of their inventory so they can prevent underselling valuable ad inventory.


**Average Rating:** 3.4/5.0
**Total Reviews:** 4
**How Do G2 Users Rate Sulvo Surge?**

- **Ease of Admin:** 5.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 4.2/10 (Category avg: 8.7/10)
- **Ease of Use:** 6.7/10 (Category avg: 8.7/10)
- **Ease of Setup:** 4.2/10 (Category avg: 8.6/10)

**Who Is the Company Behind Sulvo Surge?**

- **Seller:** [Sulvo](https://www.g2.com/sellers/sulvo)
- **Year Founded:** 2013
- **HQ Location:** New York, US
- **Twitter:** @SulvoX (282 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3184659 (8 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of Sulvo Surge?

**"[Best Ad managment platforms that offer no ad serving fee upto 250M ad impression](https://www.g2.com/survey_responses/sulvo-surge-review-5157809)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Financial Services*

[Read full review](https://www.g2.com/survey_responses/sulvo-surge-review-5157809)

---

**"[Really efficient, effective & easy ad management platform.](https://www.g2.com/survey_responses/sulvo-surge-review-5450591)"**

**Rating:** 4.5/5.0 stars
*— Pranjal P.*

[Read full review](https://www.g2.com/survey_responses/sulvo-surge-review-5450591)

---


#### What Are G2 Users Discussing About Sulvo Surge?

- [What is Sulvo Surge used for?](https://www.g2.com/discussions/what-is-sulvo-surge-used-for)

### 11. [Adform Publisher Edge](https://www.g2.com/products/adform-publisher-edge/reviews)
Pure performance driven technology for results oriented publishers. Publisher Edge allows you to close the loop, connecting all aspects of your business by solving your everyday challenges. At the heart of our approach is enabling your ability to monetize. This means creating individual products, connected through a unified dashboard, which work seamlessly to identify threats and opportunities. Once identified, we give you the essential tools needed to nurture new revenue streams regardless of channel or demand source. Ideal for medium to large enterprises in local or global markets.


**Average Rating:** 4.7/5.0
**Total Reviews:** 3
**How Do G2 Users Rate Adform Publisher Edge?**

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.4/10 (Category avg: 8.7/10)
- **Ease of Setup:** 9.2/10 (Category avg: 8.6/10)

**Who Is the Company Behind Adform Publisher Edge?**

- **Seller:** [Adform](https://www.g2.com/sellers/adform)
- **Year Founded:** 2002
- **HQ Location:** Copenhagen, Capital Region
- **LinkedIn® Page:** https://www.linkedin.com/company/adform (871 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 67% Small-Business, 33% Mid-Market



#### What Are Recent G2 Reviews of Adform Publisher Edge?

**"[Great platform and easy to use](https://www.g2.com/survey_responses/adform-publisher-edge-review-8912874)"**

**Rating:** 5.0/5.0 stars
*— Michael L.*

[Read full review](https://www.g2.com/survey_responses/adform-publisher-edge-review-8912874)

---

**"[adform ](https://www.g2.com/survey_responses/adform-publisher-edge-review-1699701)"**

**Rating:** 4.5/5.0 stars
*— Mehmet Emrah O.*

[Read full review](https://www.g2.com/survey_responses/adform-publisher-edge-review-1699701)

---


#### What Are G2 Users Discussing About Adform Publisher Edge?

- [What is Adform Publisher Edge used for?](https://www.g2.com/discussions/what-is-adform-publisher-edge-used-for)

### 12. [AdSpeed](https://www.g2.com/products/adspeed/reviews)
AdSpeed Ad Server combines the latest ad serving technologies with advanced web analytics to maximize your advertising revenue.


**Average Rating:** 5.0/5.0
**Total Reviews:** 3
**How Do G2 Users Rate AdSpeed?**

- **Ease of Admin:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind AdSpeed?**

- **Seller:** [AdSpeed](https://www.g2.com/sellers/adspeed)
- **Year Founded:** 2000
- **HQ Location:** San Jose, US
- **Twitter:** @adspeed (86 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/adspeed-adserver (4 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of AdSpeed?

**"[Equipped Ad Manager Solution](https://www.g2.com/survey_responses/adspeed-review-8482719)"**

**Rating:** 5.0/5.0 stars
*— Keith D.*

[Read full review](https://www.g2.com/survey_responses/adspeed-review-8482719)

---

**"[Very good and easy to use platform](https://www.g2.com/survey_responses/adspeed-review-8541068)"**

**Rating:** 5.0/5.0 stars
*— Eduardo X.*

[Read full review](https://www.g2.com/survey_responses/adspeed-review-8541068)

---


#### What Are G2 Users Discussing About AdSpeed?

- [What is AdSpeed used for?](https://www.g2.com/discussions/what-is-adspeed-used-for)

### 13. [Automatad](https://www.g2.com/products/automatad/reviews)
Automatad is a digital media products co, that provides a suite of programmatic monetization solutions that drives efficiency and superior monetization at scale. Using our platform digital publishers can create, monetize and optimize for the best ad experience.


**Average Rating:** 4.5/5.0
**Total Reviews:** 28
**How Do G2 Users Rate Automatad?**

- **Ease of Admin:** 8.7/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.7/10)
- **Ease of Setup:** 8.6/10 (Category avg: 8.6/10)

**Who Is the Company Behind Automatad?**

- **Seller:** [Automatad](https://www.g2.com/sellers/automatad)
- **Year Founded:** 2013
- **HQ Location:** New York, US
- **Twitter:** @AutomatadX (293 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/automatad/ (7 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 57% Small-Business, 33% Mid-Market



#### What Are Recent G2 Reviews of Automatad?

**"[Automatad is a fully featured Publishing And Subscriptions Software designed to serve SMEs, Startups](https://www.g2.com/survey_responses/automatad-review-6969803)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Management Consulting*

[Read full review](https://www.g2.com/survey_responses/automatad-review-6969803)

---

**"[Comprehensive Solutions and User-Friendly Interface](https://www.g2.com/survey_responses/automatad-review-9670502)"**

**Rating:** 5.0/5.0 stars
*— Sai Prasanth T.*

[Read full review](https://www.g2.com/survey_responses/automatad-review-9670502)

---



### 14. [MAX by AppLovin](https://www.g2.com/products/max-by-applovin/reviews)
MAX, our mediation solution, was the first real-time auction platform that enabled all the key market players to bid for a mobile ad impression. Now with an industry-leading selection of bidders and networks and AppLovin's premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers the most competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts.


**Average Rating:** 4.2/5.0
**Total Reviews:** 21
**How Do G2 Users Rate MAX by AppLovin?**

- **Ease of Admin:** 7.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.1/10 (Category avg: 8.7/10)
- **Ease of Setup:** 7.7/10 (Category avg: 8.6/10)

**Who Is the Company Behind MAX by AppLovin?**

- **Seller:** [AppLovin](https://www.g2.com/sellers/applovin)
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @AppLovin (18,482 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/applovin/ (531 employees on LinkedIn®)
- **Ownership:** NASDAQ: APP

**Who Uses This Product?**
- **Top Industries:** Computer Games
- **Company Size:** 67% Mid-Market, 29% Small-Business



#### What Are Recent G2 Reviews of MAX by AppLovin?

**"[Great tool for ad quality and monetization](https://www.g2.com/survey_responses/max-by-applovin-review-8108589)"**

**Rating:** 5.0/5.0 stars
*— Ryan M.*

[Read full review](https://www.g2.com/survey_responses/max-by-applovin-review-8108589)

---

**"[Amazin ad medation platform](https://www.g2.com/survey_responses/max-by-applovin-review-8624725)"**

**Rating:** 5.0/5.0 stars
*— Chris M.*

[Read full review](https://www.g2.com/survey_responses/max-by-applovin-review-8624725)

---



### 15. [OnAir](https://www.g2.com/products/onair/reviews)
TV Ads Trafficking, Billing and Sales supporting any Sales Model in a Single Integrated Platform


**Average Rating:** 5.0/5.0
**Total Reviews:** 3
**How Do G2 Users Rate OnAir?**

- **Ease of Admin:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind OnAir?**

- **Seller:** [SintecMedia](https://www.g2.com/sellers/sintecmedia)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Mid-Market



#### What Are Recent G2 Reviews of OnAir?

**"[User-friendly application](https://www.g2.com/survey_responses/onair-review-9639590)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Information Technology and Services*

[Read full review](https://www.g2.com/survey_responses/onair-review-9639590)

---

**"[Onair review](https://www.g2.com/survey_responses/onair-review-9497746)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Information Technology and Services*

[Read full review](https://www.g2.com/survey_responses/onair-review-9497746)

---



### 16. [Passendo](https://www.g2.com/products/passendo/reviews)
Passendo is the leading European platform commercialising newsletter inventory. Founded in 2016 by two digital advertising pioneers, our award-winning email ad server and SSP provides value for publishers and advertisers worldwide with over 4000 premium publishing house newsletter inventories across the world. Partnering with some of the world’s largest media publishers, we help them activate new incremental revenues in an existing and untapped media channel, reaching new audiences that unlock new opportunities. Our email ad server reduces manual work by up to 80 percent, helping clients improve and optimise their workflows, booking their own sold campaigns across their own inventory, while continuing to build trust and understanding towards their subscribers. Passendo works with in-email inventory - we make email relevant again for tomorrow’s ad formats. One of the key advantages with this is that the users opt-in to receive newsletters from a specific publisher or brand - they are expecting to hear from them - so are very loyal to them. Within this, you have the luxury of dedicated time, alongside serious editorial content, with none of the distractions you face with other channels. Our unique inventory, delivered in real time, results in higher click rates, higher conversion rates and higher time on site (TOS) in newsletters.


**Average Rating:** 4.5/5.0
**Total Reviews:** 3
**How Do G2 Users Rate Passendo?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 6.7/10 (Category avg: 8.7/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.6/10)

**Who Is the Company Behind Passendo?**

- **Seller:** [Passendo](https://www.g2.com/sellers/passendo)
- **Year Founded:** 2016
- **HQ Location:** Copenhagen, DK
- **Twitter:** @passendo1 (582 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/passendo (27 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 67% Small-Business, 33% Enterprise



#### What Are Recent G2 Reviews of Passendo?

**"[Great platform and fantastic customer service](https://www.g2.com/survey_responses/passendo-review-5406383)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Publishing*

[Read full review](https://www.g2.com/survey_responses/passendo-review-5406383)

---

**"[A very neat ad server](https://www.g2.com/survey_responses/passendo-review-6851949)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Online Media*

[Read full review](https://www.g2.com/survey_responses/passendo-review-6851949)

---


#### What Are G2 Users Discussing About Passendo?

- [What is Passendo used for?](https://www.g2.com/discussions/what-is-passendo-used-for)

### 17. [TripleLift](https://www.g2.com/products/triplelift/reviews)
TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content.


**Average Rating:** 4.2/5.0
**Total Reviews:** 11
**How Do G2 Users Rate TripleLift?**

- **Ease of Admin:** 5.6/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.7/10)
- **Ease of Setup:** 7.8/10 (Category avg: 8.6/10)

**Who Is the Company Behind TripleLift?**

- **Seller:** [TripleLift](https://www.g2.com/sellers/triplelift)
- **Year Founded:** 2012
- **HQ Location:** New York, New York
- **Twitter:** @TripleLiftHQ (2,061 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2513413/ (356 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 62% Mid-Market, 31% Enterprise



#### What Are Recent G2 Reviews of TripleLift?

**"[Triple lift the best Advertisement platform](https://www.g2.com/survey_responses/triplelift-review-5028358)"**

**Rating:** 5.0/5.0 stars
*— Murdock A.*

[Read full review](https://www.g2.com/survey_responses/triplelift-review-5028358)

---

**"[Great Previews - Easy to Use](https://www.g2.com/survey_responses/triplelift-review-5025946)"**

**Rating:** 4.0/5.0 stars
*— Seth M.*

[Read full review](https://www.g2.com/survey_responses/triplelift-review-5025946)

---


#### What Are G2 Users Discussing About TripleLift?

- [What is TripleLift used for?](https://www.g2.com/discussions/what-is-triplelift-used-for)

### 18. [Voiro](https://www.g2.com/products/voiro-technologies-voiro/reviews)
Voiro is an ad revenue management platform for retail media networks, media companies, and OTT platforms. We power the systems that monetisation teams rely on to plan, sell, deliver, and reconcile advertising revenue, all from a single, real-time source of truth. As retail media scales into one of the fastest-growing advertising channels, and media and OTT businesses face increasing pressure to grow direct revenue with transparency, Voiro provides the infrastructure needed to operate at speed, scale, and confidence. What Voiro Enables 1. Purpose-built for retail media and enterprise media operations Voiro connects seamlessly across ad servers, commerce systems, sales tools, finance platforms, and data warehouses, consolidating fragmented data into a unified view of inventory, campaigns, and revenue. This allows retail media networks and media businesses to manage high volumes of advertisers, SKUs, formats, and campaigns without increasing operational overhead. 2. Faster, aligned decision-making across revenue teams Voiro makes accurate, real-time revenue information accessible to Sales, Ad Operations, Finance, and Leadership — all within the same platform. With shared visibility across teams, organisations can respond quickly to demand signals, optimise pricing and delivery, and reduce friction between functions. The result is faster deal execution, smoother campaign operations, and clearer accountability across the monetisation lifecycle. 3. Complete revenue transparency — from booking to billing Voiro’s intelligent reconciliation engine delivers confidence in revenue at every stage. We reconcile revenue across direct and programmatic channels, accounting for delivery events, custom billing rules, and third-party data sources. This ensures consistent, accurate revenue reporting across dashboards, forecasts, and financial systems — without manual effort or errors. Trusted at scale across retail, digital & OTT Voiro is trusted by leading retail, digital, and OTT businesses globally, including Zee, Paytm, Flipkart, Myntra, MAF, and DStv. Our platform supports some of the largest advertising moments in the world — from major live sports and entertainment to high-velocity retail media events — handling thousands of campaigns, advertisers, and data points in real time. For over a decade, Voiro has been a core part of enterprise monetisation stacks, powering sales operations, campaign execution, revenue insights, and financial accuracy at scale.


**Average Rating:** 4.3/5.0
**Total Reviews:** 16
**How Do G2 Users Rate Voiro?**

- **Ease of Admin:** 8.8/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.7/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.6/10)

**Who Is the Company Behind Voiro?**

- **Seller:** [Voiro Technologies](https://www.g2.com/sellers/voiro-technologies)
- **Year Founded:** 2014
- **HQ Location:** Bangalore, IN
- **Twitter:** @VoiroTech (129 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/voiro (24 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 38% Mid-Market, 38% Enterprise


#### What Are Voiro's Pros and Cons?

**Pros:**

- Ease of Use (3 reviews)
- Flexibility (3 reviews)
- Helpful (3 reviews)
- Integrations (3 reviews)
- Business Support (2 reviews)

**Cons:**

- Limited Customization (2 reviews)
- Time-Consumption (2 reviews)
- Lack of Customization (1 reviews)
- Lack of Information (1 reviews)
- Learning Curve (1 reviews)


### What Do G2 Reviewers Say About Voiro?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend the **ease of use** of Voiro, appreciating its intuitive interface and seamless integration with other applications.
- Users value the **flexibility** of Voiro, enhancing integration and streamlining revenue operations for better decision-making.
- Users value the **helpful customer support** of Voiro, providing seamless assistance and effective solutions for complex queries.
- Users value the **ease of integration** with various applications, enhancing workflow and improving customer relationships.
- Users commend Voiro for its **exceptional business support** , ensuring streamlined operations and customization tailored to our needs.

**Cons:**

- Users find **limited customization** challenging, making it hard to meet specific client requirements effectively.
- Users find **Time-Consumption** problematic, emphasizing the need for quicker and more automated processes to enhance efficiency.
- Users find the **lack of customization** challenging, as it limits adapting Voiro to specific customer needs.
- Users feel there is a **lack of information** which hinders autonomy and efficiency in managing tasks independently.
- Users find the **onboarding process complicated** and note a lack of available trainers for assistance.

#### What Are Recent G2 Reviews of Voiro?

**"[Bridgegate no code integration](https://www.g2.com/survey_responses/voiro-review-11401477)"**

**Rating:** 5.0/5.0 stars
*— Tamara W.*

[Read full review](https://www.g2.com/survey_responses/voiro-review-11401477)

---

**"[Efficient CRM Tool that is fast, easy and sustainable for Sales Teams](https://www.g2.com/survey_responses/voiro-review-9026014)"**

**Rating:** 4.0/5.0 stars
*— Jabulile P.*

[Read full review](https://www.g2.com/survey_responses/voiro-review-9026014)

---



### 19. [Adform Creative Management Platform (Ad Server)](https://www.g2.com/products/adform-creative-management-platform-ad-server-2020-02-26/reviews)
Adform’s Ad Server enables brands to own, manage, create and activate your ads to engage with the consumer on any ad format, and on all devices and channels, by harnessing intelligent data and creativity. Adform’s Ad Server provides you the tools for optimization and execution of highly creative, targeted and connected advertising experiences from one single platform. Our advanced Dynamic Creative Optimization capabilities are paired with one of the industry’s most powerful creative studios and include MRC accredited measurement which presents significant benefits to our clients. Ideal for medium to large enterprises in local or global markets.


**Average Rating:** 4.5/5.0
**Total Reviews:** 2
**How Do G2 Users Rate Adform Creative Management Platform (Ad Server)?**

- **Ease of Admin:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.2/10 (Category avg: 8.7/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind Adform Creative Management Platform (Ad Server)?**

- **Seller:** [Adform](https://www.g2.com/sellers/adform)
- **Year Founded:** 2002
- **HQ Location:** Copenhagen, Capital Region
- **LinkedIn® Page:** https://www.linkedin.com/company/adform (871 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of Adform Creative Management Platform (Ad Server)?

**"[Still One Of The Best](https://www.g2.com/survey_responses/adform-creative-management-platform-ad-server-review-8366235)"**

**Rating:** 4.5/5.0 stars
*— Aslı S.*

[Read full review](https://www.g2.com/survey_responses/adform-creative-management-platform-ad-server-review-8366235)

---

**"[A Platform to Optimize and Empower Ads](https://www.g2.com/survey_responses/adform-creative-management-platform-ad-server-review-8378865)"**

**Rating:** 4.5/5.0 stars
*— Lucas O.*

[Read full review](https://www.g2.com/survey_responses/adform-creative-management-platform-ad-server-review-8378865)

---



### 20. [Adform Integrated Advertising Platform](https://www.g2.com/products/adform-integrated-advertising-platform/reviews)
The Integrated Advertising Platform provides a centralized command center for creating, activating, and managing campaigns across all channels and the corresponding media in one place with a unified experience and technology. Our holistic approach has not only focused on reducing unnecessary steps, redundant tasks, and unwarranted complexity in the DSP, DMP, and Ad Server. The IAP also closes the gaps between these technologies and delivers a seamless integration providing significant benefits. Ideal for medium to large enterprises in local or global markets.


**Average Rating:** 4.3/5.0
**Total Reviews:** 10
**How Do G2 Users Rate Adform Integrated Advertising Platform?**

- **Ease of Admin:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.6/10)

**Who Is the Company Behind Adform Integrated Advertising Platform?**

- **Seller:** [Adform](https://www.g2.com/sellers/adform)
- **Year Founded:** 2002
- **HQ Location:** Copenhagen, Capital Region
- **LinkedIn® Page:** https://www.linkedin.com/company/adform (871 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 55% Small-Business, 45% Mid-Market



#### What Are Recent G2 Reviews of Adform Integrated Advertising Platform?

**"[Aids in accomplishing marketing objectives](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8701798)"**

**Rating:** 5.0/5.0 stars
*— Sunder I.*

[Read full review](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8701798)

---

**"[Adform stands out as a beacon of excellence in the digital advertising landscape.](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8745172)"**

**Rating:** 5.0/5.0 stars
*— Zivile V.*

[Read full review](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8745172)

---


#### What Are G2 Users Discussing About Adform Integrated Advertising Platform?

- [Which platform is best for advertising?](https://www.g2.com/discussions/which-platform-is-best-for-advertising) - 1 comment
- [What is adform flow?](https://www.g2.com/discussions/what-is-adform-flow)
- [Is adform a DMP?](https://www.g2.com/discussions/is-adform-a-dmp)

### 21. [Adserver.Online](https://www.g2.com/products/adserver-online/reviews)
SaaS ad server and ad manager. Comprehensive product for publishers, advertisers, agencies, and ad networks.


**Average Rating:** 4.5/5.0
**Total Reviews:** 2
**How Do G2 Users Rate Adserver.Online?**

- **Ease of Admin:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind Adserver.Online?**

- **Seller:** [Adserver.Online](https://www.g2.com/sellers/adserver-online)
- **Year Founded:** 2015
- **HQ Location:** Tallinn, EE
- **LinkedIn® Page:** https://www.linkedin.com/company/adserver-cloud/ (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Mid-Market



#### What Are Recent G2 Reviews of Adserver.Online?

**"[Adserver.Online:- Intuitive Interface, Robust Analytics, and Integration](https://www.g2.com/survey_responses/adserver-online-review-8958035)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Real Estate*

[Read full review](https://www.g2.com/survey_responses/adserver-online-review-8958035)

---

**"[Adserver.Online: Empowering Digital Advertising with Precision and Ease](https://www.g2.com/survey_responses/adserver-online-review-8883007)"**

**Rating:** 4.5/5.0 stars
*— Perry R.*

[Read full review](https://www.g2.com/survey_responses/adserver-online-review-8883007)

---



### 22. [Bidmatic](https://www.g2.com/products/bidmatic/reviews)
Bidmatic is a US-based adtech company focused on helping publishers maximize ad monetization revenue. We provide advanced advertising technology, expert strategy, and hands-on support to boost advertising revenue and simplify operations. Our platform also uses AI to support content creation and improve overall performance, helping publishers grow smarter and faster. Today, more than 50,000 websites around the world rely on Bidmatic as their trusted monetization partner. Founded by a team of digital advertising and media experts, Bidmatic was created to address the inefficiencies, lack of transparency, and fragmented nature of the adtech ecosystem. Our mission is to simplify the monetization process and bring greater control, insight, and profitability to content owners around the world. We’re a remote-first, globally distributed company that brings together talented professionals in ad operations, engineering, analytics, and strategy. This diverse team structure allows us to stay nimble, innovative, and client-centric – always adapting to meet the unique needs of each publishing partner. Bidmatic.io works with clients across North America, Europe, and Asia, supporting a wide spectrum of digital businesses – from independent content creators to established media networks. We understand the pressures and opportunities of the modern media economy and strive to be more than a vendor – we aim to be a true strategic partner in growth.


**Average Rating:** 4.5/5.0
**Total Reviews:** 12
**How Do G2 Users Rate Bidmatic?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.6/10 (Category avg: 8.7/10)
- **Ease of Setup:** 8.8/10 (Category avg: 8.6/10)

**Who Is the Company Behind Bidmatic?**

- **Seller:** [Bidmatic](https://www.g2.com/sellers/bidmatic)
- **Year Founded:** 2021
- **HQ Location:** Delaware, Delaware
- **Twitter:** @bidmatic (3 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bidmatic-io/ (29 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 58% Small-Business, 42% Mid-Market



#### What Are Recent G2 Reviews of Bidmatic?

**"[Easy to use and delivers results](https://www.g2.com/survey_responses/bidmatic-review-11704720)"**

**Rating:** 5.0/5.0 stars
*— Maria S.*

[Read full review](https://www.g2.com/survey_responses/bidmatic-review-11704720)

---

**"[Comprehensive platform for monetizing my website traffic!](https://www.g2.com/survey_responses/bidmatic-review-11083190)"**

**Rating:** 5.0/5.0 stars
*— Tetiana K.*

[Read full review](https://www.g2.com/survey_responses/bidmatic-review-11083190)

---



### 23. [C1Exchange](https://www.g2.com/products/c1exchange/reviews)
C1Exchange is a global full stack programmatic solution (SSP/DSP).


**Average Rating:** 4.8/5.0
**Total Reviews:** 2
**How Do G2 Users Rate C1Exchange?**

- **Ease of Use:** 10.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind C1Exchange?**

- **Seller:** [C1X](https://www.g2.com/sellers/c1x)
- **Year Founded:** 2014
- **HQ Location:** San Jose, US
- **Twitter:** @C1exchange (116 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3831752 (114 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of C1Exchange?

**"[Premium Advertising Platform that Supports Customer Data Marketing](https://www.g2.com/survey_responses/c1exchange-review-5419183)"**

**Rating:** 4.5/5.0 stars
*— Dinesh T.*

[Read full review](https://www.g2.com/survey_responses/c1exchange-review-5419183)

---

**"[Best Customer Data Marketing Platform (CDMP) that I have ever used. Thanks for Everything](https://www.g2.com/survey_responses/c1exchange-review-5146910)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Financial Services*

[Read full review](https://www.g2.com/survey_responses/c1exchange-review-5146910)

---


#### What Are G2 Users Discussing About C1Exchange?

- [What is C1Exchange used for?](https://www.g2.com/discussions/what-is-c1exchange-used-for)

### 24. [DecenterAds SSP](https://www.g2.com/products/decenterads-ssp/reviews)
DecenterAds is a company that operates in programmatic advertising. We have our own Supply-Side Platform (SSP) for publishers (website owners and app developers) and own Demand-Side Platform (for direct advertisers, brands, businesses etc). We guarantee high quality demand and traffic by using trusted scanning tools. World famous brands, top-rated apps and info-sites are among our clients. We also support OpenRTB integrations.


**Average Rating:** 4.0/5.0
**Total Reviews:** 2
**How Do G2 Users Rate DecenterAds SSP?**

- **Ease of Admin:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Setup:** 6.7/10 (Category avg: 8.6/10)

**Who Is the Company Behind DecenterAds SSP?**

- **Seller:** [DecenterAds](https://www.g2.com/sellers/decenterads)
- **Year Founded:** 2018
- **HQ Location:** Singapore, SG
- **Twitter:** @decenterads (223 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/decenterads/ (16 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Mid-Market, 50% Small-Business



#### What Are Recent G2 Reviews of DecenterAds SSP?

**"[Nice experinece in the world of WEB3](https://www.g2.com/survey_responses/decenterads-ssp-review-6948545)"**

**Rating:** 4.0/5.0 stars
*— Amol C.*

[Read full review](https://www.g2.com/survey_responses/decenterads-ssp-review-6948545)

---

**"[great blockchain advertising platform](https://www.g2.com/survey_responses/decenterads-ssp-review-6985503)"**

**Rating:** 4.0/5.0 stars
*— Abhijeet A.*

[Read full review](https://www.g2.com/survey_responses/decenterads-ssp-review-6985503)

---



### 25. [Distroscale](https://www.g2.com/products/distroscale/reviews)
DistroScale, through its video platform, works directly with publishers to create & deliver the most highly customized, highly viewable and engaging rich video experiences across all device platforms. The DistroScale DistroStream Private Video Marketplace connects top advertisers with direct, exclusive high-quality instream video inventory across thousands of premium publisher sites. DistroScale also operates DistroTV, an OTT/streaming service available across Roku, Amazon Fire TV, Apple TV, iOS, Android, Smart TVs and on the web at http://www.distro.tv. DistroTV, with over 50+ live/linear channels and growing plus thousands of Video on Demand (VOD) shows spanning genres such as Entertainment, Lifestyle, Sports, News, Documentaries and International content.


**Average Rating:** 4.3/5.0
**Total Reviews:** 3
**How Do G2 Users Rate Distroscale?**

- **Ease of Use:** 10.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind Distroscale?**

- **Seller:** [Distroscale](https://www.g2.com/sellers/distroscale)
- **Year Founded:** 2013
- **HQ Location:** San Bruno, US
- **Twitter:** @DistroScale (171 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/distroscale-inc-/ (12 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of Distroscale?

**"[Ease to use application for content marketing.](https://www.g2.com/survey_responses/distroscale-review-5340029)"**

**Rating:** 4.0/5.0 stars
*— Kunal O.*

[Read full review](https://www.g2.com/survey_responses/distroscale-review-5340029)

---

**"[Great Video-Distributing Application](https://www.g2.com/survey_responses/distroscale-review-5354534)"**

**Rating:** 4.0/5.0 stars
*— Verified User in E-Learning*

[Read full review](https://www.g2.com/survey_responses/distroscale-review-5354534)

---


#### What Are G2 Users Discussing About Distroscale?

- [What is Distroscale used for?](https://www.g2.com/discussions/what-is-distroscale-used-for)


## What Is Publisher Ad Server Software?

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)

## What Software Categories Are Similar to Publisher Ad Server Software?

- [Video Advertising Software](https://www.g2.com/categories/video-advertising)
- [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp)
- [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms)


---

## How Do You Choose the Right Publisher Ad Server Software?

### What You Should Know About Publisher Ad Server Software

### What is an Ad Server? 

An ad server is a fundamental [advertising technology](https://www.g2.com/articles/history-of-advertising) responsible for placing ads on websites and apps. It manages and delivers digital ads, ensuring they reach the right audiences. Publisher ad servers store ad data and distribute ads across multiple platforms, tracking impressions, clicks, and other vital statistics. They can also target specific ads to users based on predefined criteria, enhancing relevance and engagement.

Two main types of publisher ad server software exist: hosted solutions, which are maintained by a third party, and self-hosted solutions, managed in-house on a private server. Selecting the top publisher ad servers depends on your business needs, considering factors such as scalability and user features. The best publisher ad server software offers seamless integration with ad networks, robust analytics, and advanced targeting, positioning it as a critical tool in optimizing ad effectiveness and revenue.

### Why do Publishers Need Ad Servers?

Ad servers are essential for publishers aiming to monetize digital content effectively. Here’s a closer look at why publishers rely heavily on ad server technologies.

- **Efficient ad management:** Ad servers automate the delivery and tracking of ads, enabling publishers to manage diverse ad formats with ease and precision. This automation ensures that [advertising](https://www.g2.com/articles/types-of-advertising) efforts are both scalable and efficient.
- **Maximizing revenue streams:** By connecting with a larger pool of advertisers and managing inventory effectively, ad servers help publishers increase their revenue potential through targeted ad placements and competitive pricing strategies.
- **Real-time analytics and reporting:** Ad servers provide detailed insights into campaign performance, allowing publishers to make data-driven decisions. This real-time feedback loop helps optimize ad strategies for better engagement and profitability.
- **Inventory control and pricing:** With an ad server, publishers can maintain control over their ad inventory and set pricing strategies that align with their financial goals, ensuring transparent and profitable ad operations.
- **Integration with ad networks and exchanges:** Ad servers support seamless integration with various ad networks and exchanges, broadening exposure to potential advertisers and enhancing ad fill rates, which boosts overall revenue.
- **Strategic advantage:** Ad servers enable effective [app monetization strategies](https://www.g2.com/articles/app-monetization), ensuring publishers remain agile and competitive.

### What are the Common Features of Publisher Ad Server Software?

The following are some core features within publisher ad server programs that can help users identify if this type of software will meet their business needs:

- **Ad creation and management:** Publisher ad servers enable efficient creation and management of ads and campaigns. They facilitate inventory sales through ad networks, bundling ad units across publishers for advertisers.
- **Third-party integrations:** The best ad server software integrates easily with third-party ad networks and exchanges, offering proprietary ad inventory. They often function as SSPs, allowing real-time, impression-based marketplace transactions.
- **Ad automation:** Top publisher ad servers automate ad deployment to achieve campaign goals such as views and clicks. They have customizable settings (e.g., time frame, location) that align with business objectives and require minimal user intervention.
- **Tracking and analytics:** Publisher ad server software provides robust analytics for tracking ad performance and revenue generation. These tools offer insights into audience behavior to inform future ad strategies and enhance effectiveness.

### What are the Benefits of Publisher Ad Server Software?

Ad server software has many benefits, whether for a small company with a limited budget or large conglomerates. Below are some examples: 

- **Easy implementation:** This software often requires little setup. Once bought, the total onboarding to publishing time is relatively short. This helps the publisher move quickly and efficiently in starting revenue flow. 
- **Simple publishing tools:** Publisher ad server software's goal is to generate revenue from advertisements. However, the goal is also to save time and effort to maximize profit. Therefore, the simplicity of a single dashboard to run all elements of a campaign is preferred. 
- **Diverse revenue stream:** Publishers are often reliant on a singular method of income. These tools allow them to incorporate different types of ads digitally (also in multiple formats) to bring a more consistent revenue stream. 

### Who Uses Publisher Ad Server Software?

While multiple stakeholders can use publisher ad server software, its purpose is very specific. 

- **Marketing professionals:** The entire purpose of this software is to create an easy and accessible way to manage advertisements across a variety of channels, regardless of industry. This could mean anyone with the ability to learn how to use the software can, but more often than not, a marketing or social media professional would be tasked with this role. 
- **Growth marketing managers:** Creating and publishing ads that meet the requirements, publication on an ad exchange, plus formatting and creating the content for them can be a large job. This responsibility will often fall to a marketing manager or a growth marketing manager. They have the skill set to run said ads while maintaining them and tracking their analytics. 

### Challenges with Publisher Ad Server Software

Below are the top challenges of using these tools:

- **Finding the right publisher:** It’s common experience to look for the right fit for any software that is well-trusted and has a good reputation. Publisher ad servers are no different, especially since they are attached to revenue goals. Be sure to check if the functionality suits the business needs and that the server is financially stable to facilitate a smooth payout. 
- **ROI:** Since an ad server is used to create an alternative revenue stream, the main goal is actually to make money. One should ask if the [return on investment (ROI)](https://www.g2.com/glossary/return-on-investment-definition) is worth the software. It’s crucial to monitor the targeting and performance, which can affect revenue goals. 

### Which Companies Should Buy Publisher Ad Server Software?

- **Digital marketing agencies or services:** Creating advertisements (via native or mobile) costs time and money. Some agencies and independent services provide end-to-end creation, campaign deployment, and monetization services, so they’ll need to utilize publisher ad servers to generate additional revenue for clients. Depending on the type of agency and the type of ad goals one is trying to accomplish, it could be more cost-effective to use this type of service. 
- **Any business looking to increase digital ad revenue:** Because of its simplicity, a publisher ad server can be utilized by many different industries and businesses. Any [type of digital ad](https://www.g2.com/articles/types-of-advertising) (mobile, native, digital, out-of-home, display, etc.) can be created and run from a publisher ad server. Finding software solutions to speed up that process without compromising the product can be invaluable. 

### How to Buy Publisher Ad Server Software?

Start by systematically approaching the purchase of top publisher ad server software to ensure alignment with business goals and requirements. Follow these steps for gathering requirements, comparing products, and making informed decisions.

- **Requirements gathering (RFI/RFP):** Identify software that enables digital publishers to monetize their websites effectively through online ads. Ensure the product aligns with core business objectives.
- **Create a long list:** Start by understanding which products don't meet your key needs. Focus on essential features—like publishing channels and content types—and exclude options lacking these. Remember, if a product offers non-essential, unique features that don't align with primary goals, it's prudent to exclude it.
- **Create a Shortlist:** Select products that closely match your necessary features and business requirements. Utilize reviews and third-party evaluations to refine your choices further and ensure reliability.
- **Conduct Demos:** Opt for free trials, often between one week and a month, to evaluate how the software suits your needs. Use this period to assess features and prepare questions crucial to your purchasing decision. Review tiered pricing plans to ensure they align with your business size and needs during discussions with sales contacts.

### How to choose the best Publisher Ad Server Software?

Selecting the best publisher ad server software involves careful consideration and collaboration with internal teams to match the software's capabilities with business needs. Follow these outlined steps to make a wise investment.

- **Choose a selection team:** Involve key internal stakeholders, like managers and department heads, in the purchasing decision to align strategy and ensure transparency in cost and implementation. Consider both financial implications and implementation timelines.
- **Negotiation:** While negotiation may not always be necessary, never compromise on essential features, add-ons, or services. Evaluate extra costs for potentially beneficial features and attempt to include them in the base package where possible.
- **Final decision:** Base the decision on aligning with business objectives and staying within budget. Ensure all stakeholders agree on how this software will enhance business outcomes.

_Researched and written by_ [_Victoria Blackwell_](https://research.g2.com/insights/author/victoria-blackwell)