Best Publisher Ad Server Software - Page 2

How Many Publisher Ad Server Software Products Does G2 Track?

Total Products under this Category: 139

Category Stats (Oct 2026)

  • Average Rating: 4.32/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: SAS Customer Intelligence 360 (+0.02%) - Among all products in this category, SAS Customer Intelligence 360 recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Publisher Ad Server Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 1,700+ Authentic Reviews
  • 139+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Publisher Ad Server Software

G2 Grid® for Publisher Ad Server Software plotting products by satisfaction and market presence

Highlighted products: AdSense, Google Ad Manager, Opti Digital, SAS Customer Intelligence 360, EX.CO, Sizmek Ad Server, AdButler, and Adpushup.

Underlying data: [Grid® JSON](https://www.g2.com/categories/publisher-ad-server/grids.json?focus%5B%5D=adsense&focus%5B%5D=google-ad-manager&focus%5B%5D=opti-digital&focus%5B%5D=sas-customer-intelligence-360-sas&focus%5B%5D=ex-co&focus%5B%5D=sizmek-ad-server&focus%5B%5D=adbutler&focus%5B%5D=adpushup)

Media.net

Media.net is the world's second largest contextual advertising platform. We offer cutting edge ad tech with server to server technology for publishers looking to monetize their audiences as also a free platform for bloggers, content creators and publishers with smaller scale.

Average Rating: 4.0/5.0

Total Reviews: 18

How Do G2 Users Rate Media.net?

  • Ease of Admin: 7.5/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.7/10)
  • Ease of Use: 8.0/10 (Category avg: 8.8/10)
  • Ease of Setup: 7.2/10 (Category avg: 8.6/10)

Who Is the Company Behind Media.net?

  • Seller: Media.net
  • HQ Location: Dubai, AE
  • Twitter: @mediadotnet
    255 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,890 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 56% Small, 39% Medium

What Are Recent G2 Reviews of Media.net?

What Are G2 Users Discussing About Media.net?

Ezoic

Ezoic is a machine learning based advertisement testing and optimization platform.

Average Rating: 3.7/5.0

Total Reviews: 15

How Do G2 Users Rate Ezoic?

  • Ease of Admin: 8.3/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.7/10)
  • Ease of Use: 7.0/10 (Category avg: 8.8/10)
  • Ease of Setup: 5.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Ezoic?

  • Seller: Ezoic
  • Year Founded: 2010
  • HQ Location: Carlsbad, California
  • Twitter: @ezoic
    14,313 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    167 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 93% Small, 7% Medium

What Are Recent G2 Reviews of Ezoic?

What Are G2 Users Discussing About Ezoic?

OpenX

OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology.

Average Rating: 3.2/5.0

Total Reviews: 18

How Do G2 Users Rate OpenX?

  • Ease of Admin: 7.7/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 8.7/10)
  • Ease of Use: 7.5/10 (Category avg: 8.8/10)
  • Ease of Setup: 7.4/10 (Category avg: 8.6/10)

Who Is the Company Behind OpenX?

  • Seller: OpenX
  • Year Founded: 2007
  • HQ Location: Pasadena, CA
  • Twitter: @OpenX
    17,214 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    520 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 39% Medium, 33% Small

What Are Recent G2 Reviews of OpenX?

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Magnite, for Sellers

Seller Cloud is the leading independent advertising marketplace that connects sellers across a global landscape of trusted, high-quality buyers. Maximize yield for your inventory and audiences across all screens and formats, with all of the benefits that automation provides.

Average Rating: 3.2/5.0

Total Reviews: 19

How Do G2 Users Rate Magnite, for Sellers?

  • Ease of Admin: 7.7/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 7.9/10 (Category avg: 8.7/10)
  • Ease of Use: 7.4/10 (Category avg: 8.8/10)
  • Ease of Setup: 7.9/10 (Category avg: 8.6/10)

Who Is the Company Behind Magnite, for Sellers?

  • Seller: Magnite
  • Year Founded: 2007
  • HQ Location: Playa Vista, CA
  • Twitter: @magnite
    36,314 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    998 employees on LinkedIn®
  • Ownership: NASDAQ: MGNI

Who Uses This Product?

  • Top Industries: Internet, Marketing and Advertising
  • Company Size: 55% Medium, 30% Large

What Are Recent G2 Reviews of Magnite, for Sellers?

What Are G2 Users Discussing About Magnite, for Sellers?

Epom Ad Server

Epom Ad Server is a cross-channel and cross-platform ad serving solution tailored to the needs of publishers, advertisers, and ad networks. It enables display, mobile app, mobile web, and video ad campaigns. Epom Ad Server provides all the functionality needed to launch, run, and manage ad campaigns of any scale. Epom Ad Server features real time analytics, advanced targeting, a wide variety of ad formats, Big Data Optimization, cross-channel marketing, their own RTB platform, easy DMP integration, and more. Epom Ad Server also offers white labeling options and custom feature development per request.

Average Rating: 4.6/5.0

Total Reviews: 46

How Do G2 Users Rate Epom Ad Server?

  • Ease of Admin: 7.5/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 8.7/10)
  • Ease of Use: 8.5/10 (Category avg: 8.8/10)
  • Ease of Setup: 7.6/10 (Category avg: 8.6/10)

Who Is the Company Behind Epom Ad Server?

  • Seller: Epom
  • Year Founded: 2011
  • HQ Location: Kiev, Ukraine
  • Twitter: @EpomAdServer
    983 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    111 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 70% Small, 30% Medium

What Do G2 Reviewers Say About Epom Ad Server?

AI-generated summary from verified user reviews

Pros
  • Users benefit from solid campaign management and outstanding support, boosting retargeting success and conversion rates.
  • Users value the outstanding customer support of Epom Ad Server, enhancing their overall ad management experience.
  • Users benefit from the seamless integration and extensive targeting capabilities of Epom Ad Server, enhancing campaign effectiveness.
  • Users value the outstanding technical support of Epom Ad Server, enhancing their ad management experience effectively.
  • Users praise the solid ad management and exceptional support team provided by Epom Ad Server.
Cons
  • Users find the difficult setup challenging but appreciate the support team’s guidance throughout the process.
  • Users often face a complex setup process with Epom Ad Server, requiring assistance from the support team.
  • Users often experience poor customer support, making setup and assistance challenging with Epom Ad Server.
  • Users often face poor documentation, relying heavily on support for proper setup and guidance.

What Are Recent G2 Reviews of Epom Ad Server?

Adaptive Media

Adaptive Medias, Inc. is a full end-to-end platform solution for digital monetization.

Average Rating: 3.2/5.0

Total Reviews: 11

How Do G2 Users Rate Adaptive Media?

  • Ease of Admin: 8.3/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 7.5/10 (Category avg: 8.7/10)
  • Ease of Use: 7.5/10 (Category avg: 8.8/10)
  • Ease of Setup: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Adaptive Media?

  • Seller: Adaptive Medias
  • Year Founded: 2012
  • HQ Location: N/A
  • Twitter: @AdaptiveMediaCA
    50 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®
  • Ownership: OTCMKTS: ADTM

Who Uses This Product?

  • Company Size: 36% Medium, 36% Small

What Are Recent G2 Reviews of Adaptive Media?

What Are G2 Users Discussing About Adaptive Media?

Equativ

Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com.

Average Rating: 4.0/5.0

Total Reviews: 11

How Do G2 Users Rate Equativ?

  • Ease of Admin: 8.3/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.7/10)
  • Ease of Use: 8.2/10 (Category avg: 8.8/10)
  • Ease of Setup: 7.5/10 (Category avg: 8.6/10)

Who Is the Company Behind Equativ?

  • Seller: Equativ
  • Year Founded: 2001
  • HQ Location: Paris
  • Twitter: @Equativ
    2,361 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    737 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 58% Small, 25% Medium

What Are Recent G2 Reviews of Equativ?

Playwire

Playwire is dedicated to helping publishers and app developers accelerate their business by amplifying ad revenue and operating more efficiently. The company’s portfolio includes management of over 700 publisher properties, serving 70 billion impressions, and streaming more than 1.5 billion minutes of video each month. With ad monetization operations in more than a dozen countries, Playwire’s exclusive ad network publisher and partner relationships help brands to connect and engage with their desired audiences safely and authentically.

Average Rating: 4.5/5.0

Total Reviews: 11

How Do G2 Users Rate Playwire?

  • Ease of Admin: 9.2/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.7/10)
  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Ease of Setup: 9.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Playwire?

  • Seller: Playwire
  • Year Founded: 2007
  • HQ Location: Boca Raton, FL
  • Twitter: @playwire
    1,563 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    124 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Games
  • Company Size: 82% Small, 9% Large

What Are Recent G2 Reviews of Playwire?

Adtelligent Header Bidding Platform

Adtelligent is a sell side ad technology company providing holistic demand management and intermediation solutions for publishers.

Average Rating: 4.8/5.0

Total Reviews: 8

How Do G2 Users Rate Adtelligent Header Bidding Platform?

  • Ease of Admin: 9.2/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.7/10)
  • Ease of Use: 7.5/10 (Category avg: 8.8/10)
  • Ease of Setup: 7.5/10 (Category avg: 8.6/10)

Who Is the Company Behind Adtelligent Header Bidding Platform?

  • Seller: Adtelligent
  • Year Founded: 2018
  • HQ Location: Lewes, US
  • Twitter: @adtelligent
    2,307 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    162 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Small, 38% Medium

What Are Recent G2 Reviews of Adtelligent Header Bidding Platform?

What Are G2 Users Discussing About Adtelligent Header Bidding Platform?

TargetSpot

TargetSpot is a digital audio ad platform.

Average Rating: 4.1/5.0

Total Reviews: 21

How Do G2 Users Rate TargetSpot?

  • Ease of Admin: 7.2/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 7.5/10 (Category avg: 8.7/10)
  • Ease of Use: 7.8/10 (Category avg: 8.8/10)
  • Ease of Setup: 6.9/10 (Category avg: 8.6/10)

Who Is the Company Behind TargetSpot?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 57% Small, 33% Medium

What Are Recent G2 Reviews of TargetSpot?

What Are G2 Users Discussing About TargetSpot?

Quantcast Platform

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com

Average Rating: 4.2/5.0

Total Reviews: 189

How Do G2 Users Rate Quantcast Platform?

  • Ease of Admin: 8.2/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.7/10)
  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Ease of Setup: 8.4/10 (Category avg: 8.6/10)

Who Is the Company Behind Quantcast Platform?

  • Seller: Quantcast
  • Company Website:
  • Year Founded: 2006
  • HQ Location: San Francisco, CA
  • Twitter: @Quantcast
    10,210 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    536 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Programmatic Manager
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 39% Medium, 34% Small

What Do G2 Reviewers Say About Quantcast Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Quantcast Platform, simplifying report creation and campaign management.
  • Users value the intuitive user interface and effective audience insights provided by the Quantcast Platform.
  • Users value the user-friendly platform for campaign management, enabling easy report creation and effective optimization.
  • Users appreciate the intuitive analytics of the Quantcast Platform, enabling efficient insights and enhanced decision-making.
  • Users appreciate the advanced audience targeting of Quantcast Platform, enhancing their campaign effectiveness and insights.
Cons
  • Users find the limited features of the Quantcast platform frustrating, particularly regarding campaign duplication and bulk editing.
  • Users find the missing features in Quantcast Platform frustrating, particularly due to absence of bulk editing options.
  • Users struggle with poor reporting due to limited API connections and the lack of automated summary data for conversions.
  • Users face issues with reporting capabilities, as automated reports often fail and API connections are lacking.
  • Users are frustrated with the reporting limitations of Quantcast Platform, facing delays and incomplete conversion data.

What Are Recent G2 Reviews of Quantcast Platform?

What Are G2 Users Discussing About Quantcast Platform?

PubMatic

PubMatic (Nasdaq: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers independent app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation. PubMatic operates 14 offices and eight data centers worldwide.

Average Rating: 3.2/5.0

Total Reviews: 11

How Do G2 Users Rate PubMatic?

  • Ease of Admin: 8.0/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 7.7/10 (Category avg: 8.7/10)
  • Ease of Use: 6.5/10 (Category avg: 8.8/10)
  • Ease of Setup: 6.7/10 (Category avg: 8.6/10)

Who Is the Company Behind PubMatic?

  • Seller: PubMatic
  • Year Founded: 2006
  • HQ Location: Redwood City, CA
  • Twitter: @PubMatic
    24,187 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,229 employees on LinkedIn®
  • Ownership: NASDAQ: PUBM

Who Uses This Product?

  • Company Size: 36% Small, 36% Medium

What Are Recent G2 Reviews of PubMatic?

AdPlugg

AdPlugg is a next generation, cloud based ad manager and ad server system for the blogger generation. Easily manage, schedule, rotate and track all of your ads from any source by using your dashboard at adplugg.com. With AdPlugg, you can serve anywhere from a couple of hundred to a couple billion ads per month with no additional load on your servers. The system works entirely via client side JavaScript so you can use it with any kind of website. AdPlugg also has a WordPress plugin to make setup on WordPress sites even easier. AdPlugg will serve your ads and every impression and click is tracked. You can then view charts and reports showing your impressions, clicks and clickthrough rate (CTR). Reports can be generated in PDF, XLSX and CSV formats. You can optionally send these reports to your advertisers. AdPlugg has both free and pro plans and is used by a wide variety of websites. Small blogs to the sites of major newspapers and tv stations use AdPlugg to manage, server and track their online ads.

Average Rating: 4.8/5.0

Total Reviews: 5

How Do G2 Users Rate AdPlugg?

  • Ease of Use: 9.7/10 (Category avg: 8.8/10)

Who Is the Company Behind AdPlugg?

  • Seller: AdPlugg
  • Year Founded: 2013
  • HQ Location: N/A
  • Twitter: @adplugg
    805 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 40% Medium, 40% Small

What Are Recent G2 Reviews of AdPlugg?

What Are G2 Users Discussing About AdPlugg?

Browsi

Browsi is an AI-powered data platform that transforms first-party behavioral data into real-time, actionable insights across the digital advertising ecosystem. With proprietary models trained on over 15 billion user sessions per month, Browsi enables accurate predictions around attention, viewability, fraud, contextual quality, and brand safety. Our technology empowers publishers, brands, and agencies with full transparency and control over their media investments. Trusted by 200+ partners — including CNN, TMZ, Rolling Stone, and SHE Media — Browsi integrates seamlessly into the programmatic supply chain via APIs, dashboards, and data workflows. What solutions does Browsi offer? Competitive Marketing Intelligence Browsi InsightHub gives brands a side-by-side view of how ads perform compared to competitors. It helps marketers understand which placements, pages, and environments drive the most impact. With this information, teams can make more informed media planning decisions; including where to run ads, how to allocate budget, and what’s likely to work before a campaign goes live. POLARIS™, InsightHub’s proprietary LLM engine, can surface key takeaways, explain performance patterns, and help agency and brand marketers quickly interpret the data without needing to dig through dashboards. Ad Inventory Optimization Browsi Display is an AI-based solution that adjusts ad layouts in real time. It analyzes over 150 user signals from more than 15 billion sessions to predict user behavior with up to 90% accuracy. This allows publishers to serve layouts that improve viewability and user experience, while increasing revenue.

Average Rating: 4.7/5.0

Total Reviews: 5

How Do G2 Users Rate Browsi?

  • Ease of Admin: 8.3/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.7/10)
  • Ease of Use: 9.0/10 (Category avg: 8.8/10)
  • Ease of Setup: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Browsi?

  • Seller: Browsi
  • Year Founded: 2021
  • HQ Location: New York, US
  • Twitter: @gobrowsi
    848 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    67 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 40% Medium, 40% Small

What Are Recent G2 Reviews of Browsi?

Performance+ Marketplace (formerly PubNative)

PubNative is a mobile native mobile publisher platform that lets you create relebant ads to fit your apps design.

Average Rating: 4.5/5.0

Total Reviews: 5

How Do G2 Users Rate Performance+ Marketplace (formerly PubNative)?

  • Ease of Use: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Performance+ Marketplace (formerly PubNative)?

Who Uses This Product?

  • Company Size: 60% Small, 40% Medium

What Are Recent G2 Reviews of Performance+ Marketplace (formerly PubNative)?

What Are G2 Users Discussing About Performance+ Marketplace (formerly PubNative)?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated November 8, 2024