# Best Publisher Ad Server Software

*By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*


Publisher ad servers, commonly referred to as ad servers, help website publishers earn money from their websites through online advertising. It allows publishers to generate revenue from their content by selling ads on their site while keeping that content free for their audiences.

Publishers use ad servers to manage ad operations such as creating ad units, setting inventory price minimums, trafficking ads, and tracking conversions and advertisers’ budgets.

Ad servers are complemented by advertiser campaign management software that marketers use to buy the ad inventory made available by publishers. Publisher ad servers make inventory available to sell through [ad networks software](https://www.g2.com/categories/ad-networks), which packages ad units from multiple publishers together to sell to advertisers.

 

Publisher ad servers commonly function as [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) as well, and many products in the ad server category are also in the SSP category. Ad servers may also provide functionalities otherwise found in [mobile app monetization software](https://www.g2.com/categories/app-monetization-platforms).

To qualify for inclusion in the Publisher Ad Server category, a product must:

- Be able to create and manage ad units on websites
- Integrate with third-party ad networks and exchanges, and offer access to its own proprietary ad inventory offerings
- Automate processes for trafficking and managing ads
- Track ad conversion and audience demographic information






## How Many Publisher Ad Server Software Products Does G2 Track?
**Total Products under this Category:** 130

### Category Stats (Jul 2026)
- **Average Rating**: 4.32/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Opti Digital (+0.72%) - Among all products in this category, Opti Digital recorded the largest rating increase compared to last month
*Last updated: July 03, 2026*


## How Does G2 Rank Publisher Ad Server Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,700+ Authentic Reviews
- 130+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Publisher Ad Server Software Is Best for Your Use Case?

- **Leader:** [AdSense](https://www.g2.com/products/adsense/reviews)
- **Highest Performer:** [Opti Digital](https://www.g2.com/products/opti-digital/reviews)
- **Easiest to Use:** [Broadstreet](https://www.g2.com/products/broadstreet/reviews)
- **Top Trending:** [EX.CO](https://www.g2.com/products/ex-co/reviews)
- **Best Free Software:** [AdButler](https://www.g2.com/products/adbutler/reviews)


---

**Sponsored**

### BidMachine

BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths. BidMachine processes over 1 trillion ad requests monthly and reaches 600 million verified SDK users across gaming, utility, and lifestyle apps. Core features: SDK: lightweight in-app bidding integration that adds premium global demand to publisher auctions, built to minimize latency and preserve app performance Mediation: transparent auction mechanics with full visibility into how demand sources compete, including pricing, fill data, and demand prioritization controls Exchange: PMP and open auction access for DSPs and agencies buying SDK-powered in-app inventory with first-party signals and SPO-aligned supply paths UA: performance campaign tools for advertisers and UA teams, with CPI and ROAS optimization powered by rich in-app signals and unified reporting across inventory, creatives, and geos DIRECT Placements: a dedicated supply path that routes brand advertiser budgets to premium publishers through SDK-direct, SPO-aligned inventory, with onboarding taking approximately two weeks after agreement signing and ads.txt update Who uses BidMachine: Publishers and monetization managers growing ARPDAU and LTV by adding incremental demand alongside existing networks Advertisers and UA teams running performance campaigns who need high-quality, SDK-direct in-app supply DSPs and agencies seeking cleaner supply paths with richer first-party signals for programmatic buying Publishers can get started via self-serve sign-up or by contacting the sales team directly.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=616&secure%5Bchosen_at%5D=2026-07-03T14%3A32%3A27Z&secure%5Bdisplayable_resource_id%5D=615&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=615&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1702679&secure%5Bresource_id%5D=616&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpublisher-ad-server%3Fpage%3D2&secure%5Btoken%5D=5144d9abd769cf9736ef28768f560fd938add08ad13e621c39156a7472e84d07&secure%5Burl%5D=https%3A%2F%2Fhubs.ly%2FQ04j068b0&secure%5Burl_type%5D=custom_url)

---

## What Are the Top-Rated Publisher Ad Server Software Products in 2026?
### 1. [AdSense](https://www.g2.com/products/adsense/reviews)
Google AdSense is a program that enables website owners and content creators to monetize their online content by displaying targeted advertisements. By integrating AdSense, publishers can earn revenue as Google matches ads to their site based on content and visitors. Key Features and Functionality: - Automated Ad Placement: AdSense uses Google AI to optimize ad placements, ensuring ads are displayed in locations that maximize visibility and engagement. - Customizable Ad Formats: Publishers can choose from various ad formats, including text, display, and native ads, to match their site's design and user experience. - Performance Reports: AdSense provides detailed reports on ad performance, allowing users to track earnings, impressions, and clicks to make informed decisions. - Ad Control: Users have the ability to block ads they find unsuitable and customize the types of ads that appear on their site. Primary Value and Solutions: AdSense offers a straightforward way for publishers to generate income from their online content without the need for direct advertiser relationships. It connects publishers with a vast network of advertisers, ensuring relevant ads are displayed to their audience. This not only enhances the user experience by showing pertinent ads but also allows publishers to focus on creating quality content while AdSense handles the ad management and optimization.


**Average Rating:** 4.2/5.0
**Total Reviews:** 247
**How Do G2 Users Rate AdSense?**

- **Ease of Admin:** 8.4/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.7/10)
- **Ease of Setup:** 8.2/10 (Category avg: 8.6/10)

**Who Is the Company Behind AdSense?**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,899,995 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (341,888 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Who Uses This Product?**
- **Who Uses This:** Manager, Owner
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 81% Small-Business, 14% Mid-Market



#### What Are Recent G2 Reviews of AdSense?

**"[Great CPM and Optimization with AdSense Auto Ads](https://www.g2.com/survey_responses/adsense-review-12952437)"**

**Rating:** 5.0/5.0 stars
*— Satya V.*

[Read full review](https://www.g2.com/survey_responses/adsense-review-12952437)

---

**"[Straightforward AdSense Setup for Long-Term Website & Blog Monetization](https://www.g2.com/survey_responses/adsense-review-12253354)"**

**Rating:** 4.0/5.0 stars
*— Ankit D.*

[Read full review](https://www.g2.com/survey_responses/adsense-review-12253354)

---


#### What Are G2 Users Discussing About AdSense?

- [What is AdSense used for?](https://www.g2.com/discussions/what-is-adsense-used-for) - 3 comments
- [Who uses Google AdSense?](https://www.g2.com/discussions/who-uses-google-adsense) - 1 comment
- [Is AdSense still profitable 2019?](https://www.g2.com/discussions/is-adsense-still-profitable-2019)
- [What is AdSense for content?](https://www.g2.com/discussions/what-is-adsense-for-content) - 1 comment
- [How much does AdSense pay per 1000 views?](https://www.g2.com/discussions/how-much-does-adsense-pay-per-1000-views)

### 2. [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews)
DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs.


**Average Rating:** 4.2/5.0
**Total Reviews:** 232
**How Do G2 Users Rate Google Ad Manager?**

- **Ease of Admin:** 7.9/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.7/10)
- **Ease of Setup:** 7.6/10 (Category avg: 8.6/10)

**Who Is the Company Behind Google Ad Manager?**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,899,995 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (341,888 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Publishing
- **Company Size:** 42% Mid-Market, 37% Small-Business



#### What Are Recent G2 Reviews of Google Ad Manager?

**"[Maximizes Revenue, But Complex Setup](https://www.g2.com/survey_responses/google-ad-manager-review-12731507)"**

**Rating:** 4.5/5.0 stars
*— Wijbren v.*

[Read full review](https://www.g2.com/survey_responses/google-ad-manager-review-12731507)

---

**"[All-in-One Ad Management with Powerful Targeting and Clear Reporting](https://www.g2.com/survey_responses/google-ad-manager-review-12640899)"**

**Rating:** 5.0/5.0 stars
*— pankaj p.*

[Read full review](https://www.g2.com/survey_responses/google-ad-manager-review-12640899)

---


#### What Are G2 Users Discussing About Google Ad Manager?

- [What is Google Ad Manager used for?](https://www.g2.com/discussions/google-ad-manager-what-is-google-ad-manager-used-for)
- [What is Google's SSP called?](https://www.g2.com/discussions/what-is-google-s-ssp-called)
- [How do I use Google Ad Manager?](https://www.g2.com/discussions/how-do-i-use-google-ad-manager) - 1 comment
- [Is Google Ad Manager An SSP?](https://www.g2.com/discussions/is-google-ad-manager-an-ssp) - 2 comments
- [What is Google Ad Manager used for?](https://www.g2.com/discussions/what-is-google-ad-manager-used-for) - 1 comment

### 3. [Opti Digital](https://www.g2.com/products/opti-digital/reviews)
Opti Digital is an advertising technology (AdTech) designed to help media publishers optimize their advertising revenue through innovative and effective strategies. Established in 2018, Opti Digital focuses on providing advanced technologies that enhance the monetization capabilities of publishers and advertisers alike. With a commitment to innovation and efficiency, the company employs cutting-edge solutions such as dynamic flooring, original ad formats, ad optimization features, real-time granular insights and an ad management wrapper to meet the evolving needs of the digital advertising landscape. The target audience for Opti Digital includes global media publishers and channel partners seeking to maximize their advertising revenue while navigating the complexities of the digital marketplace. By leveraging artificial intelligence and data-driven strategies, Opti Digital empowers its clients to unlock new monetization opportunities and remain competitive in a rapidly changing environment. The platform is particularly beneficial for publishers who are looking to enhance their ad performance and optimize their ad inventory management. Key features of Opti Digital include dynamic price flooring, which allows publishers to set flexible pricing strategies for their ad inventory, and innovative ad formats, based on social display ads that engage users while maximizing revenue potential. The ad management wrapper simplifies the integration of various ad technologies, enabling publishers to streamline their operations and improve overall efficiency. Additionally, Opti Digital is committed to providing cookieless solutions, which are increasingly important in today's privacy-conscious digital landscape. This focus not only helps clients stay compliant with regulations but also positions them to adapt to future changes in the advertising ecosystem. Opti Digital's partnerships with notable publishers and organizations, such as Euronews, 1XL, Sporskeeda, Valnet, Verticalscope, Snack Media, Gizmodo, and the IAB’s Transparency and Consent Framework, further enhance its credibility and reach within the industry. As a recognized Google Certified Publishing Partner (GCPP) and a technology partner of Prebid, Opti Digital demonstrates its commitment to transparency and best practices in digital advertising. By prioritizing sustainability and reducing the carbon footprint of ads, Opti Digital also aligns with the growing demand for environmentally responsible advertising solutions. This multifaceted approach ensures that publishers can not only optimize their revenue but also contribute positively to the industry and the environment.


**Average Rating:** 4.5/5.0
**Total Reviews:** 38
**How Do G2 Users Rate Opti Digital?**

- **Ease of Admin:** 9.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.7/10)
- **Ease of Setup:** 8.9/10 (Category avg: 8.6/10)

**Who Is the Company Behind Opti Digital?**

- **Seller:** [Opti Digital](https://www.g2.com/sellers/opti-digital)
- **Company Website:** https://www.optidigital.com
- **Year Founded:** 2018
- **HQ Location:** Céret, FR
- **LinkedIn® Page:** https://www.linkedin.com/company/optidigitalsas (50 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 57% Small-Business, 40% Mid-Market



#### What Are Recent G2 Reviews of Opti Digital?

**"[Cutting-edge Technology and Responsive Team](https://www.g2.com/survey_responses/opti-digital-review-12960556)"**

**Rating:** 5.0/5.0 stars
*— Rodolphe V.*

[Read full review](https://www.g2.com/survey_responses/opti-digital-review-12960556)

---

**"[Responsive Team, Global Reach, Real Results](https://www.g2.com/survey_responses/opti-digital-review-13035441)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Media Production*

[Read full review](https://www.g2.com/survey_responses/opti-digital-review-13035441)

---



### 4. [SAS Customer Intelligence 360](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews)
SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized customer experiences. This platform serves as a comprehensive solution for businesses seeking to enhance their marketing efforts by moving beyond outdated MarTech systems. By enabling tailored interactions that respond to real-time customer needs, SAS Customer Intelligence 360 empowers organizations to engage effectively with their audience. Targeted primarily at marketing professionals and organizations looking to optimize their customer engagement strategies, SAS Customer Intelligence 360 is particularly beneficial for those who require a robust tool for audience segmentation, campaign design, and personalization. The platform is designed to cater to a variety of use cases, including the need for detailed customer profiling and the integration of both online and offline interactions. By consolidating these interactions, marketers gain a 360-degree view of customer behavior, allowing for more informed decision-making and enhanced customer engagement. One of the key features of SAS Customer Intelligence 360 is its user-friendly interface, which simplifies complex tasks such as audience segmentation and campaign management. This accessibility enables marketers to act swiftly and effectively without needing extensive technical expertise. The platform’s ability to dynamically connect known and unknown digital activities further enriches customer profiles, providing marketers with deeper insights into customer preferences and behaviors. Additionally, SAS Customer Intelligence 360 stands out due to its seamless integration capabilities. It can connect with data residing in various environments, whether in the cloud, on-premises, or within other MarTech tools. This flexibility eliminates the need for costly migrations and allows organizations to leverage their existing data infrastructure. The platform captures detailed customer behaviors, including purchase intent and significant life events, facilitating personalized and targeted communications across multiple channels. Advanced decision-making methodologies, ranging from traditional business rules to sophisticated AI models, ensure that every customer interaction is relevant and impactful. This capability not only enhances the effectiveness of marketing campaigns but also fosters stronger relationships between brands and their customers. By utilizing SAS Customer Intelligence 360, organizations can elevate their marketing efforts, delivering meaningful and personalized experiences that resonate with their audience.


**Average Rating:** 4.4/5.0
**Total Reviews:** 141
**How Do G2 Users Rate SAS Customer Intelligence 360?**

- **Ease of Admin:** 7.6/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.7/10)
- **Ease of Setup:** 7.9/10 (Category avg: 8.6/10)

**Who Is the Company Behind SAS Customer Intelligence 360?**

- **Seller:** [SAS Institute Inc.](https://www.g2.com/sellers/sas-institute-inc-df6dde22-a5e5-4913-8b21-4fa0c6c5c7c2)
- **Company Website:** https://www.sas.com/
- **Year Founded:** 1976
- **HQ Location:** Cary, NC
- **Twitter:** @SASsoftware (60,863 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1491/ (18,638 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Banking
- **Company Size:** 47% Mid-Market, 33% Enterprise


#### What Are SAS Customer Intelligence 360's Pros and Cons?

**Pros:**

- Ease of Use (16 reviews)
- Insights (16 reviews)
- Analytics (12 reviews)
- Features (11 reviews)
- Capabilities (9 reviews)

**Cons:**

- Learning Curve (15 reviews)
- Integration Issues (11 reviews)
- Expensive (10 reviews)
- Difficult Setup (7 reviews)
- Complexity (6 reviews)


### What Do G2 Reviewers Say About SAS Customer Intelligence 360?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **user-friendly interface** of SAS Customer Intelligence 360, allowing even non-technical individuals to operate it efficiently.
- Users value the **AI-driven decisioning integration** in SAS Customer Intelligence 360, enhancing marketing agility and data analysis.
- Users value the **advanced analytics** in SAS Customer Intelligence 360, enhancing marketing campaign effectiveness and decision-making.
- Users value the **amazing features** of SAS Customer Intelligence 360, enhancing marketing effectiveness through advanced analytics and customer journey mapping.
- Users value the **flexibility and powerful automation** of SAS Customer Intelligence 360, enhancing marketing strategy development and engagement.

**Cons:**

- Users face a **steep learning curve** with SAS Customer Intelligence 360, affecting their ability to utilize its features effectively.
- Users experience **integration issues** with SAS Customer Intelligence 360, leading to complications during setup and data management.
- Users find the **high price point** of SAS Customer Intelligence 360 to be a significant drawback in its overall value.
- Users find the **difficult setup** of SAS Customer Intelligence 360 can hinder initial adoption and usability.
- Users find the **complexity** of SAS Customer Intelligence 360 challenging, especially with its intricate interface and setup process.

#### What Are Recent G2 Reviews of SAS Customer Intelligence 360?

**"[Intuitive, Feature-Rich Toolkit for Creating Truly Personalized Customer Experiences](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-12761117)"**

**Rating:** 4.5/5.0 stars
*— Glen  W.*

[Read full review](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-12761117)

---

**"[Advanced Analytics and Real-Time Insights That Elevate Our Campaigns](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-12742200)"**

**Rating:** 5.0/5.0 stars
*— Lessie N.*

[Read full review](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-12742200)

---


#### What Are G2 Users Discussing About SAS Customer Intelligence 360?

- [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/sas-intelligent-advertising-for-publishers-what-is-sas-intelligent-advertising-for-publishers-used-for)
- [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/what-is-sas-intelligent-advertising-for-publishers-used-for)

### 5. [EX.CO](https://www.g2.com/products/ex-co/reviews)
EX.CO is the smarter video technology company harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH. As a trusted partner to leading media organizations worldwide—including Advance Local, Hearst Newspapers, Motorsport Network, The Arena Group, and Ziff Davis—EX.CO sets the standard for video monetization with its online video platform and AI-driven yield engine, built for growth, control, and transparency. Since 2012, EX.CO has been shaping the future of video. Headquartered in New York City with a global team, the company is proudly backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and others.


**Average Rating:** 4.3/5.0
**Total Reviews:** 23
**How Do G2 Users Rate EX.CO?**

- **Ease of Admin:** 8.5/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.7/10)
- **Ease of Setup:** 8.1/10 (Category avg: 8.6/10)

**Who Is the Company Behind EX.CO?**

- **Seller:** [EX.CO](https://www.g2.com/sellers/ex-co)
- **Year Founded:** 2012
- **HQ Location:** New York, US
- **Twitter:** @EXCOPlatform (196 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/excoplatform/ (262 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 40% Mid-Market, 36% Small-Business


#### What Are EX.CO's Pros and Cons?

**Pros:**

- Customer Support (9 reviews)
- Customer Satisfaction (7 reviews)
- Business Growth (6 reviews)
- Platform Capabilities (5 reviews)
- Ease of Use (4 reviews)

**Cons:**

- Dashboard Issues (2 reviews)
- Analytics Limitations (1 reviews)
- Cost Limitations (1 reviews)
- Learning Curve (1 reviews)
- Limited Geographic Data (1 reviews)


### What Do G2 Reviewers Say About EX.CO?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise EX.CO for its **exceptional customer support** , which is responsive, proactive, and simplifies implementation processes.
- Users value the **exceptional customer satisfaction** from EX.CO, benefiting from responsive service and customized solutions.
- Users value the **immediate revenue impact** and exceptional customer service provided by EX.CO, enhancing overall business growth.
- Users value the **flexibility and monetization support** of EX.CO, leading to enhanced video deployment and revenue opportunities.
- Users appreciate the **ease of use** of EX.CO, praising its straightforward setup and responsive customer service.

**Cons:**

- Users find the **dashboard functionality lacking** and suggest upgrades for better video performance insights and metrics tracking.
- Users note the **analytics limitations** of EX.CO, seeking more advanced capabilities for performance and engagement metrics.
- Users report **cost limitations** in obtaining tailored syndicated content, impacting their overall satisfaction with EX.CO.
- Users face a **short learning curve** in optimizing placements and demand, though support from the EX.CO team is helpful.
- Users find the **limited geographic data** insufficient for hyper-local needs, impacting the effectiveness of EX.CO's content offerings.

#### What Are Recent G2 Reviews of EX.CO?

**"[Exceptional Support and Strategic Vision Elevate Our Experience](https://www.g2.com/survey_responses/ex-co-review-12114614)"**

**Rating:** 4.5/5.0 stars
*— Mike I.*

[Read full review](https://www.g2.com/survey_responses/ex-co-review-12114614)

---

**"[Seamless Video Monetisation with Excellent Support](https://www.g2.com/survey_responses/ex-co-review-12307406)"**

**Rating:** 5.0/5.0 stars
*— Petra C.*

[Read full review](https://www.g2.com/survey_responses/ex-co-review-12307406)

---



### 6. [Sizmek Ad Server](https://www.g2.com/products/sizmek-ad-server/reviews)
Sizmek Ad Suite gives you everything you need to create, distribute, and optimize your messaging, including ad serving, creative authoring, and industry-leading dynamic creative optimization. Harness the power of a worldwide platform, delivering more than 1.5 trillion impressions a year.


**Average Rating:** 4.2/5.0
**Total Reviews:** 11
**How Do G2 Users Rate Sizmek Ad Server?**

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.3/10 (Category avg: 8.7/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind Sizmek Ad Server?**

- **Seller:** [Amazon](https://www.g2.com/sellers/amazon)
- **Year Founded:** 1994
- **HQ Location:** Seattle, WA
- **Twitter:** @amazon (5,898,422 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1586/ (765,691 employees on LinkedIn®)
- **Ownership:** AMZN

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 45% Small-Business, 36% Mid-Market



#### What Are Recent G2 Reviews of Sizmek Ad Server?

**"[Best Campaign Management App](https://www.g2.com/survey_responses/sizmek-ad-server-review-8654813)"**

**Rating:** 5.0/5.0 stars
*— REYAZ AHMED K.*

[Read full review](https://www.g2.com/survey_responses/sizmek-ad-server-review-8654813)

---

**"[One of the best Campaogn management platform](https://www.g2.com/survey_responses/sizmek-ad-server-review-8591002)"**

**Rating:** 5.0/5.0 stars
*— Krishna Murari S.*

[Read full review](https://www.g2.com/survey_responses/sizmek-ad-server-review-8591002)

---


#### What Are G2 Users Discussing About Sizmek Ad Server?

- [What is Sizmek Ad Server used for?](https://www.g2.com/discussions/what-is-sizmek-ad-server-used-for)

### 7. [AdButler](https://www.g2.com/products/adbutler/reviews)
AdButler is a comprehensive AdTech platform with a host of solutions for enterprise and SMB clients. We are a one-stop-shop for publishers, networks and marketers to realize their digital advertising potential. Some of AdButlers solutions include: Display Ad Server Manage your digital display advertising with robust campaign management, publisher management, targeting, scheduling and analytics. Self Serve Market Place Create your own self-serve market place and allow advertisers to buy advertising directly on your website with their credit card. Open your inventory to micro-budget small and medium businesses while also serving your direct and programmatic bookings. Programmatic Ad Server Conduct programmatic auctions with client-side header bidding, server-side openRTB, S2S and dedicated connectors. Native Ad Server Create and serve Native ads the use of paid ads that match the look and feel or your website, app or other media. Fully customizable templates. Video Ad Server Schedule and serve all VAST compatible video ads to any client. Full analytics support. Email Ad Server Complement your existing web program with self-serve and direct-sold ads in email campaigns and newsletters. AdButler’s email ad server works with the popular email providers like mail chimp, SendGrid and more. Mobile Ad Server Serve ads to mobile web and in your mobile app using AdButler’s mobile SDK. Digital Out of Home Ad Server Serve to digital out of home screens anywhere, billboards, smart mirrors, taxi-cabs, elevators, where ever. API Ad Server Build your own Ad Server with AdButler’s APIs in weeks instead of months of years. APIs also let you Monetize ad-block users with server-side ad calls. Demand-side platform Manage your programmatic and direct buying through one simple interface. Global CDN With over 30 points of presence worldwide AdButler serves your creative assets with blazing speed. AdButler is the fastest Ad Server in the world. Custom Solutions, AdButler’s experienced Ad Tech engineers can help you build a custom solution based on the AdButler Platform. Customized workflows, business logic, and interfaces. Fully White Labeled Take control with a fully white-labeled experience. All of our solutions can be white-labeled giving your Advertisers and Publishers a bespoke customized portal.


**Average Rating:** 4.5/5.0
**Total Reviews:** 62
**How Do G2 Users Rate AdButler?**

- **Ease of Admin:** 8.8/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.7/10)
- **Ease of Setup:** 8.6/10 (Category avg: 8.6/10)

**Who Is the Company Behind AdButler?**

- **Seller:** [SparkLIT](https://www.g2.com/sellers/sparklit)
- **Year Founded:** 1998
- **HQ Location:** Victoria, Canada
- **Twitter:** @sparklit_apps (9 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/8654259/ (6 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Publishing
- **Company Size:** 88% Small-Business, 13% Mid-Market


#### What Are AdButler's Pros and Cons?

**Pros:**

- Ease of Use (8 reviews)
- Advertising (4 reviews)
- Customer Support (3 reviews)
- Easy Integrations (3 reviews)
- Easy Setup (2 reviews)

**Cons:**

- Budget Management (1 reviews)
- Complex Setup (1 reviews)
- Navigation Issues (1 reviews)
- Poor Customer Support (1 reviews)
- Training Difficulty (1 reviews)


### What Do G2 Reviewers Say About AdButler?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find AdButler's **ease of use** notable, appreciating its straightforward dashboard and flexible integration options.
- Users appreciate the **ease of making updates** to their ad programs with AdButler, enhancing their advertising efficiency.
- Users appreciate the **responsive customer support** of AdButler, enjoying quick assistance and seamless platform integration.
- Users highlight the **easy integrations** of AdButler, appreciating seamless implementation and superb support for their platforms.
- Users find the **easy setup** of AdButler highly beneficial, appreciating its integration and user-friendly interface.

**Cons:**

- Users find **budget management complicated** due to poor support for integrations and unclear pricing for additional modules.
- Users find the **complex setup** challenging, especially with integration and unclear pricing for additional modules.
- Users find the **navigation issues** in AdButler's interface overwhelming, requiring time to fully acclimate to its features.
- Users experience **poor customer support** regarding integration and configuration issues, complicating their interaction with AdButler.
- Users suggest that **training difficulty** would be mitigated with additional guides or platform training resources.

#### What Are Recent G2 Reviews of AdButler?

**"[Excellent and Cost Effective Ad Server](https://www.g2.com/survey_responses/adbutler-review-4018127)"**

**Rating:** 5.0/5.0 stars
*— Eduardo R.*

[Read full review](https://www.g2.com/survey_responses/adbutler-review-4018127)

---

**"[Simplifying Ad Management for high-traffic websites](https://www.g2.com/survey_responses/adbutler-review-10532638)"**

**Rating:** 4.5/5.0 stars
*— Dan L.*

[Read full review](https://www.g2.com/survey_responses/adbutler-review-10532638)

---


#### What Are G2 Users Discussing About AdButler?

- [Does Google Ad Manager cost money?](https://www.g2.com/discussions/does-google-ad-manager-cost-money)
- [What is AdGlare net?](https://www.g2.com/discussions/what-is-adglare-net)
- [What are ad serving tools?](https://www.g2.com/discussions/what-are-ad-serving-tools)
- [What is AdButler?](https://www.g2.com/discussions/what-is-adbutler)

### 8. [Adpushup](https://www.g2.com/products/adpushup/reviews)
AdPushup is a revenue optimization platform that helps web publishers sustainably grow their advertising revenue by using a combination of cutting-edge technology, premium demand partnerships, and proven ad ops expertise. AdPushup is a Google Certified Publishing Partner and an IAB Member.


**Average Rating:** 4.4/5.0
**Total Reviews:** 24
**How Do G2 Users Rate Adpushup?**

- **Ease of Admin:** 7.5/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.7/10)
- **Ease of Setup:** 7.6/10 (Category avg: 8.6/10)

**Who Is the Company Behind Adpushup?**

- **Seller:** [AdPushup](https://www.g2.com/sellers/adpushup)
- **Year Founded:** 2014
- **HQ Location:** Wilmington, Delaware
- **Twitter:** @adpushup (1,604 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adpushup/ (171 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 96% Small-Business, 4% Mid-Market



#### What Are Recent G2 Reviews of Adpushup?

**"[Recommend](https://www.g2.com/survey_responses/adpushup-review-11158022)"**

**Rating:** 5.0/5.0 stars
*— Ben M.*

[Read full review](https://www.g2.com/survey_responses/adpushup-review-11158022)

---

**"[Abhijeet is one of the best adops managers I have ever worked with](https://www.g2.com/survey_responses/adpushup-review-7504715)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Online Media*

[Read full review](https://www.g2.com/survey_responses/adpushup-review-7504715)

---


#### What Are G2 Users Discussing About Adpushup?

- [What is ad revenue optimization?](https://www.g2.com/discussions/what-is-ad-revenue-optimization)
- [What is ad Push?](https://www.g2.com/discussions/what-is-ad-push)
- [What does AdPushup do?](https://www.g2.com/discussions/what-does-adpushup-do)

### 9. [Broadstreet](https://www.g2.com/products/broadstreet/reviews)
Broadstreet is an Ad Manager that caters specifically to the needs of direct, digital ad sales. It's a platform best suited to city and regional magazines, local news websites, trade journals, and radio broadcaster. Broadstreet is a long-term sponsor of CRMA, LION Publishers, and similar publisher associations.


**Average Rating:** 4.8/5.0
**Total Reviews:** 52
**How Do G2 Users Rate Broadstreet?**

- **Ease of Admin:** 9.6/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.4/10 (Category avg: 8.7/10)
- **Ease of Setup:** 9.5/10 (Category avg: 8.6/10)

**Who Is the Company Behind Broadstreet?**

- **Seller:** [Broadstreet Ads](https://www.g2.com/sellers/broadstreet-ads)
- **Year Founded:** 2012
- **HQ Location:** Red Bank, NJ
- **Twitter:** @Broadstreetads (590 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2779023/ (22 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Owner, Publisher
- **Top Industries:** Publishing, Online Media
- **Company Size:** 98% Small-Business, 2% Mid-Market



#### What Are Recent G2 Reviews of Broadstreet?

**"[Necessary](https://www.g2.com/survey_responses/broadstreet-review-8718782)"**

**Rating:** 5.0/5.0 stars
*— Megan M.*

[Read full review](https://www.g2.com/survey_responses/broadstreet-review-8718782)

---

**"[An ad server with real human tech support](https://www.g2.com/survey_responses/broadstreet-review-7949724)"**

**Rating:** 5.0/5.0 stars
*— Stacy N.*

[Read full review](https://www.g2.com/survey_responses/broadstreet-review-7949724)

---


#### What Are G2 Users Discussing About Broadstreet?

- [What is Broadstreet used for?](https://www.g2.com/discussions/what-is-broadstreet-used-for)

### 10. [MonetizeMore](https://www.g2.com/products/monetizemore/reviews)
MonetizeMore is a Google Certified Publishing Partner that has built an award-winning ad tech platform (PubGuru) to empower web publishers and app developers. 1000+ digital publishers trust us to manage their ad revenue optimization across 40 countries.


**Average Rating:** 4.9/5.0
**Total Reviews:** 27
**How Do G2 Users Rate MonetizeMore?**

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.4/10 (Category avg: 8.7/10)
- **Ease of Setup:** 9.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind MonetizeMore?**

- **Seller:** [MonetizeMore](https://www.g2.com/sellers/monetizemore-08bef1ec-111c-4485-91be-aaafb8e28417)
- **Year Founded:** 2010
- **HQ Location:** White Rock, CA
- **Twitter:** @monetizemore (3,970 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/monetizemore (78 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 67% Small-Business, 26% Mid-Market



#### What Are Recent G2 Reviews of MonetizeMore?

**"[Highly skilled group](https://www.g2.com/survey_responses/monetizemore-review-6594261)"**

**Rating:** 5.0/5.0 stars
*— Alex Z.*

[Read full review](https://www.g2.com/survey_responses/monetizemore-review-6594261)

---

**"[Essential partners for inventory management](https://www.g2.com/survey_responses/monetizemore-review-7169849)"**

**Rating:** 5.0/5.0 stars
*— Wellington P.*

[Read full review](https://www.g2.com/survey_responses/monetizemore-review-7169849)

---


#### What Are G2 Users Discussing About MonetizeMore?

- [What is MonetizeMore used for?](https://www.g2.com/discussions/what-is-monetizemore-used-for)

### 11. [Perion One](https://www.g2.com/products/perion-one/reviews)
Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time, multi-channel advertising that adapts by the moment and delivers measurable results at scale.


**Average Rating:** 4.0/5.0
**Total Reviews:** 90
**How Do G2 Users Rate Perion One?**

- **Ease of Admin:** 7.5/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.7/10)
- **Ease of Setup:** 7.3/10 (Category avg: 8.6/10)

**Who Is the Company Behind Perion One?**

- **Seller:** [Perion](https://www.g2.com/sellers/perion-9db4cf16-f6dd-405c-87d2-af0e6d19018b)
- **Company Website:** https://www.perion.com/
- **Year Founded:** 2001
- **HQ Location:** New York
- **LinkedIn® Page:** https://www.linkedin.com/company/perion/ (668 employees on LinkedIn®)
- **Ownership:** NASDAQ: PERI

**Who Uses This Product?**
- **Company Size:** 49% Mid-Market, 45% Small-Business


#### What Are Perion One's Pros and Cons?

**Pros:**

- Ease of Use (2 reviews)
- Automation (1 reviews)
- Centralized Management (1 reviews)
- Customer Support (1 reviews)
- Customization (1 reviews)

**Cons:**

- Data Inaccuracy (1 reviews)
- Data Management (1 reviews)
- Expensive (1 reviews)
- Inaccuracy (1 reviews)


### What Do G2 Reviewers Say About Perion One?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **ease of use** of Perion One, finding it simplifies their workflow and saves time.
- Users appreciate the **automation features** of Perion One, enabling easy platform management and saving valuable time.
- Users appreciate the **centralized management** of Perion One, streamlining their workflow and saving valuable time.
- Users praise the **excellent customer support** of Perion One, enhancing their overall experience with the service.
- Users value the **customization** aspects of Perion One, finding it essential for their daily operations.

**Cons:**

- Users experience **data inaccuracy** as the platform struggles to categorize information correctly despite proper naming conventions.
- Users experience challenges with **data categorization** , as the platform struggles to classify tactics effectively despite naming conventions.
- Users find Perion One to be **expensive** , as some options seem overpriced compared to the offered features.
- Users experience occasional **data categorization inaccuracies** on Perion One, affecting their ability to analyze tactics effectively.

#### What Are Recent G2 Reviews of Perion One?

**"[Easy to Use & Customer Centric Platform](https://www.g2.com/survey_responses/perion-one-review-10732486)"**

**Rating:** 4.0/5.0 stars
*— Stelios K.*

[Read full review](https://www.g2.com/survey_responses/perion-one-review-10732486)

---

**"[Streamlines Work](https://www.g2.com/survey_responses/perion-one-review-7712988)"**

**Rating:** 5.0/5.0 stars
*— Maddy B.*

[Read full review](https://www.g2.com/survey_responses/perion-one-review-7712988)

---


#### What Are G2 Users Discussing About Perion One?

- [What do you like most about Paragone for social media advertising, and what would you improve?](https://www.g2.com/discussions/what-do-you-like-most-about-paragone-for-social-media-advertising-and-what-would-you-improve)
- [What is Undertone used for?](https://www.g2.com/discussions/what-is-undertone-used-for)

### 12. [Kevel](https://www.g2.com/products/kevel/reviews)
Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more - allowing brands to drive new revenue in a user-first way. Kevel is committed to the vision that every online retailer and publisher should be able to add privacy-focused ad revenue streams and take back the Internet from Google, Amazon, Facebook, and other digital monopolies. Customers like Ticketmaster, Yelp, Strava, Klarna, and many more have already launched successful ad platforms on Kevel. Learn more at www.kevel.com.


**Average Rating:** 4.5/5.0
**Total Reviews:** 43
**How Do G2 Users Rate Kevel?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.0/10 (Category avg: 8.7/10)
- **Ease of Setup:** 8.1/10 (Category avg: 8.6/10)

**Who Is the Company Behind Kevel?**

- **Seller:** [Kevel](https://www.g2.com/sellers/kevel)
- **Year Founded:** 2010
- **HQ Location:** Durham, North Carolina
- **Twitter:** @kevelapi (1,916 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1717780/ (164 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 49% Small-Business, 42% Mid-Market



#### What Are Recent G2 Reviews of Kevel?

**"[Its been a great expierience and easy to get started!](https://www.g2.com/survey_responses/kevel-review-5174661)"**

**Rating:** 4.5/5.0 stars
*— Daniel N.*

[Read full review](https://www.g2.com/survey_responses/kevel-review-5174661)

---

**"[Nice ad technology](https://www.g2.com/survey_responses/kevel-review-9122290)"**

**Rating:** 5.0/5.0 stars
*— Jitendra k.*

[Read full review](https://www.g2.com/survey_responses/kevel-review-9122290)

---


#### What Are G2 Users Discussing About Kevel?

- [What is Kevel used for?](https://www.g2.com/discussions/what-is-kevel-used-for)

### 13. [Insticator](https://www.g2.com/products/insticator/reviews)
At Insticator, we’re on a mission to create a smart, unified platform built to collect, aggregate and monetize all of a publisher’s first-party data. Our suite of engagement products empowers publishers and consumers alike to amplify their voices and express their opinions in safe, interactive environments. From our Commenting Platform backed by hybrid AI and human moderation to our Trivia & Polls Unit which enables audiences to interact with content that speaks directly to them, Insticator reaches and pulls insights from over 350 million users monthly. Our vast roster of partners includes Gannett, USA Today, Major League Baseball, Ancestry, WebMD, and countless others. Headquartered in New York City, Insticator’s global footprint spans offices in Miami, Canada, India, the Philippines, Ukraine and the United Kingdom. Visit insticator.com to learn more.


**Average Rating:** 4.4/5.0
**Total Reviews:** 13
**How Do G2 Users Rate Insticator?**

- **Ease of Admin:** 9.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.6/10 (Category avg: 8.7/10)
- **Ease of Setup:** 8.7/10 (Category avg: 8.6/10)

**Who Is the Company Behind Insticator?**

- **Seller:** [Insticator](https://www.g2.com/sellers/insticator)
- **Year Founded:** 2012
- **HQ Location:** New York, NY
- **LinkedIn® Page:** https://www.linkedin.com/company/2757474/ (65 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 57% Small-Business, 43% Mid-Market



#### What Are Recent G2 Reviews of Insticator?

**"[It was a great experience to work on such an interective tool.](https://www.g2.com/survey_responses/insticator-review-4202006)"**

**Rating:** 5.0/5.0 stars
*— Sanket A.*

[Read full review](https://www.g2.com/survey_responses/insticator-review-4202006)

---

**"[It's been a favorable experience working with insticator](https://www.g2.com/survey_responses/insticator-review-7331681)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Publishing*

[Read full review](https://www.g2.com/survey_responses/insticator-review-7331681)

---


#### What Are G2 Users Discussing About Insticator?

- [What is Insticator used for?](https://www.g2.com/discussions/what-is-insticator-used-for)

### 14. [EXADS](https://www.g2.com/products/exads/reviews)
EXADS is a White-label Ad Serving Technology provider that has been developing platforms for advertisers, publishers, ad networks and agencies for over 10 years. At EXADS, we build scalable solutions for big and small companies and cater to all their ad serving needs. EXADS delivers powerful and customized ad platforms that come with an extensive range of features, from automatic optimizations to some of the best analytics capabilities, without any additional costs. Our team of ad tech experts are always available to provide the best support possible and answer any questions. With EXADS you can save time and money by having your own ad platform ready in weeks!


**Average Rating:** 5.0/5.0
**Total Reviews:** 14
**How Do G2 Users Rate EXADS?**

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.6/10 (Category avg: 8.7/10)
- **Ease of Setup:** 9.7/10 (Category avg: 8.6/10)

**Who Is the Company Behind EXADS?**

- **Seller:** [EXADS](https://www.g2.com/sellers/exads)
- **Year Founded:** 2013
- **HQ Location:** Sandyford, IE
- **Twitter:** @exads (90 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/exads/ (60 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 75% Mid-Market, 19% Small-Business


#### What Are EXADS's Pros and Cons?

**Pros:**

- Advertising (1 reviews)
- Ease of Use (1 reviews)
- Easy Setup (1 reviews)
- Setup Ease (1 reviews)
- User Interface (1 reviews)



### What Do G2 Reviewers Say About EXADS?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise EXADS for its **responsive ad serving technology** , noting its ease of setup and efficiency.
- Users appreciate the **ease of setup** with EXADS, noting its responsive interface simplifies the ad serving process.
- Users find the **easy setup** of EXADS to be very responsive, enhancing their overall experience with the product.
- Users find the **setup ease** of EXADS to be very responsive and straightforward, enhancing their overall experience.
- Users appreciate the **responsive and easy setup** of EXADS, enhancing their ad serving experience.


#### What Are Recent G2 Reviews of EXADS?

**"[complete ad server solution an campaign management system](https://www.g2.com/survey_responses/exads-review-11236631)"**

**Rating:** 5.0/5.0 stars
*— Benoit C.*

[Read full review](https://www.g2.com/survey_responses/exads-review-11236631)

---

**"[Robust white label solution for your DSP](https://www.g2.com/survey_responses/exads-review-9129573)"**

**Rating:** 5.0/5.0 stars
*— Ana S.*

[Read full review](https://www.g2.com/survey_responses/exads-review-9129573)

---


#### What Are G2 Users Discussing About EXADS?

- [What is EXADS used for?](https://www.g2.com/discussions/what-is-exads-used-for)

### 15. [DanAds](https://www.g2.com/products/danads/reviews)
DanAds is the leading global SaaS company empowering businesses of all sizes with an intuitive, scalable, and automated self-service advertising platform that uses AI and machine learning to simplify media buying, and drive measurable growth through cutting-edge technology. In 2013, two Swedish entrepreneurs asked a bold question: “What if publishers could run their own advertising infrastructure – automated, transparent, and on their terms?” That question inspired Peo Persson and Istvan Beres to found DanAds years before self-serve became an industry trend. From the start, their vision was clear: build tools that let publishers and advertisers bypass the inefficiencies of traditional ad agencies and tech.


**Average Rating:** 4.3/5.0
**Total Reviews:** 28
**How Do G2 Users Rate DanAds?**

- **Ease of Admin:** 8.4/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.7/10)
- **Ease of Setup:** 8.7/10 (Category avg: 8.6/10)

**Who Is the Company Behind DanAds?**

- **Seller:** [DanAds](https://www.g2.com/sellers/danads)
- **Company Website:** https://danads.com/
- **Year Founded:** 2013
- **HQ Location:** New York, NY
- **Twitter:** @danadsselfserve (1,533 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/danads/ (110 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 41% Enterprise, 34% Mid-Market


#### What Are DanAds's Pros and Cons?

**Pros:**

- Helpful (6 reviews)
- Business Growth (5 reviews)
- Team Helpfulness (5 reviews)
- Account Management (4 reviews)
- Customer Support (4 reviews)

**Cons:**

- Poor Customer Support (3 reviews)
- Account Management Issues (1 reviews)
- Campaign Management (1 reviews)
- Campaign Management Issues (1 reviews)
- Data Management (1 reviews)


### What Do G2 Reviewers Say About DanAds?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend DanAds for their **helpful team** , fostering a collaborative and supportive working relationship.
- Users value the **dedicated support** from DanAds, which promotes rapid business growth and enhances competitive differentiation.
- Users value the **helpfulness and dedication** of the DanAds team, enhancing collaboration and driving successful integrations.
- Users value the **exceptional account management** at DanAds, praising their dedicated support and partnership for business growth.
- Users value the **responsive support team** of DanAds, which significantly enhances their self-service platform experience.

**Cons:**

- Users experience **poor customer support** due to timezone delays, reducing immediacy and scheduling efficiency for assistance.
- Users experienced **high turnover with account managers** at DanAds, causing disruptions, though improvements have been noted recently.
- Users find it challenging to manage **larger campaigns** with multiple line items using DanAds, especially traditional media buyers.
- Users find it challenging to manage **campaign management issues** , especially when building complex campaigns with multiple products.
- Users see a need for **additional self-service tools** in DanAds to enhance data management efficiency.

#### What Are Recent G2 Reviews of DanAds?

**"[A Game-Changing Partnership: DanAds and Opera Ads Deliver Exceptional Value](https://www.g2.com/survey_responses/danads-review-8515530)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/danads-review-8515530)

---

**"[Amazing support and availability throughout the project](https://www.g2.com/survey_responses/danads-review-10597541)"**

**Rating:** 4.5/5.0 stars
*— Vincent M.*

[Read full review](https://www.g2.com/survey_responses/danads-review-10597541)

---


#### What Are G2 Users Discussing About DanAds?

- [What does Danads do?](https://www.g2.com/discussions/what-does-danads-do)
- [What is the use of Danads?](https://www.g2.com/discussions/what-is-the-use-of-danads)
- [What is a self-serve ad platform?](https://www.g2.com/discussions/what-is-a-self-serve-ad-platform)
- [What is DanAds?](https://www.g2.com/discussions/what-is-danads)

### 16. [Media.net](https://www.g2.com/products/media-net/reviews)
Media.net is the world's second largest contextual advertising platform. We offer cutting edge ad tech with server to server technology for publishers looking to monetize their audiences as also a free platform for bloggers, content creators and publishers with smaller scale.


**Average Rating:** 4.0/5.0
**Total Reviews:** 18
**How Do G2 Users Rate Media.net?**

- **Ease of Admin:** 7.5/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.0/10 (Category avg: 8.7/10)
- **Ease of Setup:** 7.2/10 (Category avg: 8.6/10)

**Who Is the Company Behind Media.net?**

- **Seller:** [Media.net](https://www.g2.com/sellers/media-net)
- **HQ Location:** Dubai, AE
- **Twitter:** @mediadotnet (255 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/862672/ (1,839 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 56% Small-Business, 39% Mid-Market



#### What Are Recent G2 Reviews of Media.net?

**"[Best Alternative of Google adsense](https://www.g2.com/survey_responses/media-net-review-7674577)"**

**Rating:** 4.0/5.0 stars
*— Abhinav P.*

[Read full review](https://www.g2.com/survey_responses/media-net-review-7674577)

---

**"[Enhancing your blog or website views to enhance website traffic](https://www.g2.com/survey_responses/media-net-review-4347410)"**

**Rating:** 5.0/5.0 stars
*— Jessica T.*

[Read full review](https://www.g2.com/survey_responses/media-net-review-4347410)

---


#### What Are G2 Users Discussing About Media.net?

- [What is Media.net used for?](https://www.g2.com/discussions/what-is-media-net-used-for)

### 17. [OpenX](https://www.g2.com/products/openx/reviews)
OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology.


**Average Rating:** 3.2/5.0
**Total Reviews:** 18
**How Do G2 Users Rate OpenX?**

- **Ease of Admin:** 7.7/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.5/10 (Category avg: 8.7/10)
- **Ease of Setup:** 7.4/10 (Category avg: 8.6/10)

**Who Is the Company Behind OpenX?**

- **Seller:** [OpenX](https://www.g2.com/sellers/openx)
- **Year Founded:** 2007
- **HQ Location:** Pasadena, CA
- **Twitter:** @OpenX (17,214 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/42890/ (514 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 39% Mid-Market, 33% Small-Business



#### What Are Recent G2 Reviews of OpenX?

**"[Great For Creating Reports](https://www.g2.com/survey_responses/openx-review-863601)"**

**Rating:** 4.5/5.0 stars
*— Cassidy E.*

[Read full review](https://www.g2.com/survey_responses/openx-review-863601)

---

**"[Solution for Publisher's Programmatic Advertising](https://www.g2.com/survey_responses/openx-review-5438786)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/openx-review-5438786)

---



### 18. [Ezoic](https://www.g2.com/products/ezoic/reviews)
Ezoic is a machine learning based advertisement testing and optimization platform.


**Average Rating:** 3.7/5.0
**Total Reviews:** 15
**How Do G2 Users Rate Ezoic?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.0/10 (Category avg: 8.7/10)
- **Ease of Setup:** 5.3/10 (Category avg: 8.6/10)

**Who Is the Company Behind Ezoic?**

- **Seller:** [Ezoic](https://www.g2.com/sellers/ezoic)
- **Year Founded:** 2010
- **HQ Location:** Carlsbad, California
- **Twitter:** @ezoic (14,313 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ezoic-inc-/ (172 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 93% Small-Business, 7% Mid-Market



#### What Are Recent G2 Reviews of Ezoic?

**"[The best way to increase your Google Adsense revenue!](https://www.g2.com/survey_responses/ezoic-review-7622688)"**

**Rating:** 5.0/5.0 stars
*— Joe M.*

[Read full review](https://www.g2.com/survey_responses/ezoic-review-7622688)

---

**"[Ezoic oversees all of our firm's advertising.](https://www.g2.com/survey_responses/ezoic-review-7622915)"**

**Rating:** 5.0/5.0 stars
*— Masudul H.*

[Read full review](https://www.g2.com/survey_responses/ezoic-review-7622915)

---


#### What Are G2 Users Discussing About Ezoic?

- [How does Ezoic advertise?](https://www.g2.com/discussions/how-does-ezoic-advertise)
- [What are Ezoic ads?](https://www.g2.com/discussions/what-are-ezoic-ads)
- [Can I use Ezoic Without AdSense?](https://www.g2.com/discussions/can-i-use-ezoic-without-adsense)

### 19. [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews)
Seller Cloud is the leading independent advertising marketplace that connects sellers across a global landscape of trusted, high-quality buyers. Maximize yield for your inventory and audiences across all screens and formats, with all of the benefits that automation provides.


**Average Rating:** 3.2/5.0
**Total Reviews:** 19
**How Do G2 Users Rate Magnite, for Sellers?**

- **Ease of Admin:** 7.7/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.4/10 (Category avg: 8.7/10)
- **Ease of Setup:** 7.9/10 (Category avg: 8.6/10)

**Who Is the Company Behind Magnite, for Sellers?**

- **Seller:** [Magnite](https://www.g2.com/sellers/magnite)
- **Year Founded:** 2007
- **HQ Location:** Playa Vista, CA
- **Twitter:** @magnite (36,314 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/magnite/ (987 employees on LinkedIn®)
- **Ownership:** NASDAQ: MGNI

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 55% Mid-Market, 30% Enterprise



#### What Are Recent G2 Reviews of Magnite, for Sellers?

**"[great](https://www.g2.com/survey_responses/magnite-for-sellers-review-442524)"**

**Rating:** 5.0/5.0 stars
*— Ani H.*

[Read full review](https://www.g2.com/survey_responses/magnite-for-sellers-review-442524)

---

**"[Great platform for selling inventory.](https://www.g2.com/survey_responses/magnite-for-sellers-review-3416060)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Newspapers*

[Read full review](https://www.g2.com/survey_responses/magnite-for-sellers-review-3416060)

---


#### What Are G2 Users Discussing About Magnite, for Sellers?

- [What is Magnite, for Sellers used for?](https://www.g2.com/discussions/what-is-magnite-for-sellers-used-for)

### 20. [Epom Ad Server](https://www.g2.com/products/epom-ad-server/reviews)
Epom Ad Server is a cross-channel and cross-platform ad serving solution tailored to the needs of publishers, advertisers, and ad networks. It enables display, mobile app, mobile web, and video ad campaigns. Epom Ad Server provides all the functionality needed to launch, run, and manage ad campaigns of any scale. Epom Ad Server features real time analytics, advanced targeting, a wide variety of ad formats, Big Data Optimization, cross-channel marketing, their own RTB platform, easy DMP integration, and more. Epom Ad Server also offers white labeling options and custom feature development per request.


**Average Rating:** 4.6/5.0
**Total Reviews:** 46
**How Do G2 Users Rate Epom Ad Server?**

- **Ease of Admin:** 7.5/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.7/10)
- **Ease of Setup:** 7.6/10 (Category avg: 8.6/10)

**Who Is the Company Behind Epom Ad Server?**

- **Seller:** [Epom](https://www.g2.com/sellers/epom)
- **Year Founded:** 2011
- **HQ Location:** Kiev, Ukraine
- **Twitter:** @EpomAdServer (983 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2412434/ (115 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 70% Small-Business, 30% Mid-Market


#### What Are Epom Ad Server's Pros and Cons?

**Pros:**

- Campaign Management (2 reviews)
- Customer Support (2 reviews)
- Features (2 reviews)
- Helpful (2 reviews)
- Ad Management (1 reviews)

**Cons:**

- Difficult Setup (2 reviews)
- Complex Setup (1 reviews)
- Poor Customer Support (1 reviews)
- Poor Documentation (1 reviews)


### What Do G2 Reviewers Say About Epom Ad Server?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **effective campaign management** features of Epom Ad Server, enhancing retargeting and conversion rates.
- Users value the **outstanding technical support** of Epom Ad Server, enhancing their ad management experience and campaign effectiveness.
- Users value the **seamless integration and extensive ad templates** of Epom Ad Server, enhancing campaign management and targeting.
- Users value the **excellent technical support** of Epom Ad Server, enhancing their ad management experience significantly.
- Users value the **solid ad management** of Epom Ad Server, complemented by exceptional technical support.

**Cons:**

- Users report a **difficult setup** process requiring considerable assistance from the support team for proper configuration.
- Users often require **extensive support for setup** , indicating a complex initial configuration process for Epom Ad Server.
- Users face difficulties due to **poor customer support** , hindering the setup process and overall experience with Epom Ad Server.
- Users often struggle with **poor documentation** , necessitating assistance from the support team for setup. 

#### What Are Recent G2 Reviews of Epom Ad Server?

**"[We've been using Epom API in retail for 2 years](https://www.g2.com/survey_responses/epom-ad-server-review-11282979)"**

**Rating:** 4.0/5.0 stars
*— Irene K.*

[Read full review](https://www.g2.com/survey_responses/epom-ad-server-review-11282979)

---

**"[Using Epom Ad Server to manage media buying](https://www.g2.com/survey_responses/epom-ad-server-review-11597453)"**

**Rating:** 5.0/5.0 stars
*— Anastasiia C.*

[Read full review](https://www.g2.com/survey_responses/epom-ad-server-review-11597453)

---



### 21. [Adaptive Media](https://www.g2.com/products/adaptive-media/reviews)
Adaptive Medias, Inc. is a full end-to-end platform solution for digital monetization.


**Average Rating:** 3.2/5.0
**Total Reviews:** 11
**How Do G2 Users Rate Adaptive Media?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.5/10 (Category avg: 8.7/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.6/10)

**Who Is the Company Behind Adaptive Media?**

- **Seller:** [Adaptive Medias](https://www.g2.com/sellers/adaptive-medias)
- **Year Founded:** 2012
- **HQ Location:** N/A
- **Twitter:** @AdaptiveMediaCA (50 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2824211/ (2 employees on LinkedIn®)
- **Ownership:** OTCMKTS: ADTM

**Who Uses This Product?**
- **Company Size:** 36% Mid-Market, 36% Small-Business



#### What Are Recent G2 Reviews of Adaptive Media?

**"[Personal Experience](https://www.g2.com/survey_responses/adaptive-media-review-8564652)"**

**Rating:** 5.0/5.0 stars
*— Nicholas D.*

[Read full review](https://www.g2.com/survey_responses/adaptive-media-review-8564652)

---

**"[Very good advantages of using adaptive media](https://www.g2.com/survey_responses/adaptive-media-review-8951613)"**

**Rating:** 5.0/5.0 stars
*— Kannan V.*

[Read full review](https://www.g2.com/survey_responses/adaptive-media-review-8951613)

---


#### What Are G2 Users Discussing About Adaptive Media?

- [What is Adaptive Media used for?](https://www.g2.com/discussions/what-is-adaptive-media-used-for)

### 22. [Equativ](https://www.g2.com/products/equativ/reviews)
Integrated ad management platform: RTB, Video, Mobile.


**Average Rating:** 4.0/5.0
**Total Reviews:** 11
**How Do G2 Users Rate Equativ?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.2/10 (Category avg: 8.7/10)
- **Ease of Setup:** 7.5/10 (Category avg: 8.6/10)

**Who Is the Company Behind Equativ?**

- **Seller:** [Equativ](https://www.g2.com/sellers/equativ)
- **Year Founded:** 2001
- **HQ Location:** Paris
- **Twitter:** @Equativ (2,361 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/202220/ (715 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 58% Small-Business, 25% Mid-Market



#### What Are Recent G2 Reviews of Equativ?

**"[Ad Serving Delivered The Way It Should Be!](https://www.g2.com/survey_responses/equativ-review-1851525)"**

**Rating:** 5.0/5.0 stars
*— Werner S.*

[Read full review](https://www.g2.com/survey_responses/equativ-review-1851525)

---

**"[Lots of functionality but customer service has gone downhill](https://www.g2.com/survey_responses/equativ-review-3473459)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Publishing*

[Read full review](https://www.g2.com/survey_responses/equativ-review-3473459)

---



### 23. [Playwire](https://www.g2.com/products/playwire/reviews)
Playwire is dedicated to helping publishers and app developers accelerate their business by amplifying ad revenue and operating more efficiently. The company’s portfolio includes management of over 700 publisher properties, serving 70 billion impressions, and streaming more than 1.5 billion minutes of video each month. With ad monetization operations in more than a dozen countries, Playwire’s exclusive ad network publisher and partner relationships help brands to connect and engage with their desired audiences safely and authentically.


**Average Rating:** 4.5/5.0
**Total Reviews:** 11
**How Do G2 Users Rate Playwire?**

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Setup:** 9.3/10 (Category avg: 8.6/10)

**Who Is the Company Behind Playwire?**

- **Seller:** [Playwire](https://www.g2.com/sellers/playwire)
- **Year Founded:** 2007
- **HQ Location:** Boca Raton, FL
- **Twitter:** @playwire (1,563 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/playwire (121 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Games
- **Company Size:** 82% Small-Business, 9% Enterprise



#### What Are Recent G2 Reviews of Playwire?

**"[Outstanding Support with Seamless Ad Management](https://www.g2.com/survey_responses/playwire-review-12648604)"**

**Rating:** 4.5/5.0 stars
*— Hussein H.*

[Read full review](https://www.g2.com/survey_responses/playwire-review-12648604)

---

**"[Excellent support](https://www.g2.com/survey_responses/playwire-review-11583057)"**

**Rating:** 4.5/5.0 stars
*— Jos d.*

[Read full review](https://www.g2.com/survey_responses/playwire-review-11583057)

---



### 24. [Adtelligent Header Bidding Platform](https://www.g2.com/products/adtelligent-header-bidding-platform/reviews)
Adtelligent is a sell side ad technology company providing holistic demand management and intermediation solutions for publishers.


**Average Rating:** 4.8/5.0
**Total Reviews:** 8
**How Do G2 Users Rate Adtelligent Header Bidding Platform?**

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.5/10 (Category avg: 8.7/10)
- **Ease of Setup:** 7.5/10 (Category avg: 8.6/10)

**Who Is the Company Behind Adtelligent Header Bidding Platform?**

- **Seller:** [Adtelligent](https://www.g2.com/sellers/adtelligent-c85007e9-3896-4eee-8817-4d1d307d617d)
- **Year Founded:** 2018
- **HQ Location:** Lewes, US
- **Twitter:** @adtelligent (2,307 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/27138560 (154 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Small-Business, 38% Mid-Market



#### What Are Recent G2 Reviews of Adtelligent Header Bidding Platform?

**"[Adtelligent - The All-In-One Solution for Publishers](https://www.g2.com/survey_responses/adtelligent-header-bidding-platform-review-7654719)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Publishing*

[Read full review](https://www.g2.com/survey_responses/adtelligent-header-bidding-platform-review-7654719)

---

**"[Reliable and Proftable](https://www.g2.com/survey_responses/adtelligent-header-bidding-platform-review-7290873)"**

**Rating:** 5.0/5.0 stars
*— Oleh D.*

[Read full review](https://www.g2.com/survey_responses/adtelligent-header-bidding-platform-review-7290873)

---


#### What Are G2 Users Discussing About Adtelligent Header Bidding Platform?

- [What is Adtelligent HBMP (Header Bidding Management Platform) used for?](https://www.g2.com/discussions/what-is-adtelligent-hbmp-header-bidding-management-platform-used-for)

### 25. [TargetSpot](https://www.g2.com/products/targetspot/reviews)
TargetSpot is a digital audio ad platform.


**Average Rating:** 4.1/5.0
**Total Reviews:** 21
**How Do G2 Users Rate TargetSpot?**

- **Ease of Admin:** 7.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.7/10)
- **Ease of Setup:** 6.9/10 (Category avg: 8.6/10)

**Who Is the Company Behind TargetSpot?**

- **Seller:** [TargetSpot](https://www.g2.com/sellers/targetspot)
- **Year Founded:** 2007
- **HQ Location:** Anderlecht, BE
- **LinkedIn® Page:** https://www.linkedin.com/company/targetspot (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 57% Small-Business, 33% Mid-Market



#### What Are Recent G2 Reviews of TargetSpot?

**"[Good Advertising source besides text and banner ads](https://www.g2.com/survey_responses/targetspot-review-8391240)"**

**Rating:** 4.0/5.0 stars
*— Manoj C.*

[Read full review](https://www.g2.com/survey_responses/targetspot-review-8391240)

---

**"[Targetspot The best Multidimensional Digital Audio Advertising tool](https://www.g2.com/survey_responses/targetspot-review-8289490)"**

**Rating:** 5.0/5.0 stars
*— pratik j.*

[Read full review](https://www.g2.com/survey_responses/targetspot-review-8289490)

---


#### What Are G2 Users Discussing About TargetSpot?

- [What is TargetSpot used for?](https://www.g2.com/discussions/what-is-targetspot-used-for)


## What Is Publisher Ad Server Software?

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)

## What Software Categories Are Similar to Publisher Ad Server Software?

- [Video Advertising Software](https://www.g2.com/categories/video-advertising)
- [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp)
- [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms)


---

## How Do You Choose the Right Publisher Ad Server Software?

### What You Should Know About Publisher Ad Server Software

### What is an Ad Server? 

An ad server is a fundamental [advertising technology](https://www.g2.com/articles/history-of-advertising) responsible for placing ads on websites and apps. It manages and delivers digital ads, ensuring they reach the right audiences. Publisher ad servers store ad data and distribute ads across multiple platforms, tracking impressions, clicks, and other vital statistics. They can also target specific ads to users based on predefined criteria, enhancing relevance and engagement.

Two main types of publisher ad server software exist: hosted solutions, which are maintained by a third party, and self-hosted solutions, managed in-house on a private server. Selecting the top publisher ad servers depends on your business needs, considering factors such as scalability and user features. The best publisher ad server software offers seamless integration with ad networks, robust analytics, and advanced targeting, positioning it as a critical tool in optimizing ad effectiveness and revenue.

### Why do Publishers Need Ad Servers?

Ad servers are essential for publishers aiming to monetize digital content effectively. Here’s a closer look at why publishers rely heavily on ad server technologies.

- **Efficient ad management:** Ad servers automate the delivery and tracking of ads, enabling publishers to manage diverse ad formats with ease and precision. This automation ensures that [advertising](https://www.g2.com/articles/types-of-advertising) efforts are both scalable and efficient.
- **Maximizing revenue streams:** By connecting with a larger pool of advertisers and managing inventory effectively, ad servers help publishers increase their revenue potential through targeted ad placements and competitive pricing strategies.
- **Real-time analytics and reporting:** Ad servers provide detailed insights into campaign performance, allowing publishers to make data-driven decisions. This real-time feedback loop helps optimize ad strategies for better engagement and profitability.
- **Inventory control and pricing:** With an ad server, publishers can maintain control over their ad inventory and set pricing strategies that align with their financial goals, ensuring transparent and profitable ad operations.
- **Integration with ad networks and exchanges:** Ad servers support seamless integration with various ad networks and exchanges, broadening exposure to potential advertisers and enhancing ad fill rates, which boosts overall revenue.
- **Strategic advantage:** Ad servers enable effective [app monetization strategies](https://www.g2.com/articles/app-monetization), ensuring publishers remain agile and competitive.

### What are the Common Features of Publisher Ad Server Software?

The following are some core features within publisher ad server programs that can help users identify if this type of software will meet their business needs:

- **Ad creation and management:** Publisher ad servers enable efficient creation and management of ads and campaigns. They facilitate inventory sales through ad networks, bundling ad units across publishers for advertisers.
- **Third-party integrations:** The best ad server software integrates easily with third-party ad networks and exchanges, offering proprietary ad inventory. They often function as SSPs, allowing real-time, impression-based marketplace transactions.
- **Ad automation:** Top publisher ad servers automate ad deployment to achieve campaign goals such as views and clicks. They have customizable settings (e.g., time frame, location) that align with business objectives and require minimal user intervention.
- **Tracking and analytics:** Publisher ad server software provides robust analytics for tracking ad performance and revenue generation. These tools offer insights into audience behavior to inform future ad strategies and enhance effectiveness.

### What are the Benefits of Publisher Ad Server Software?

Ad server software has many benefits, whether for a small company with a limited budget or large conglomerates. Below are some examples: 

- **Easy implementation:** This software often requires little setup. Once bought, the total onboarding to publishing time is relatively short. This helps the publisher move quickly and efficiently in starting revenue flow. 
- **Simple publishing tools:** Publisher ad server software's goal is to generate revenue from advertisements. However, the goal is also to save time and effort to maximize profit. Therefore, the simplicity of a single dashboard to run all elements of a campaign is preferred. 
- **Diverse revenue stream:** Publishers are often reliant on a singular method of income. These tools allow them to incorporate different types of ads digitally (also in multiple formats) to bring a more consistent revenue stream. 

### Who Uses Publisher Ad Server Software?

While multiple stakeholders can use publisher ad server software, its purpose is very specific. 

- **Marketing professionals:** The entire purpose of this software is to create an easy and accessible way to manage advertisements across a variety of channels, regardless of industry. This could mean anyone with the ability to learn how to use the software can, but more often than not, a marketing or social media professional would be tasked with this role. 
- **Growth marketing managers:** Creating and publishing ads that meet the requirements, publication on an ad exchange, plus formatting and creating the content for them can be a large job. This responsibility will often fall to a marketing manager or a growth marketing manager. They have the skill set to run said ads while maintaining them and tracking their analytics. 

### Challenges with Publisher Ad Server Software

Below are the top challenges of using these tools:

- **Finding the right publisher:** It’s common experience to look for the right fit for any software that is well-trusted and has a good reputation. Publisher ad servers are no different, especially since they are attached to revenue goals. Be sure to check if the functionality suits the business needs and that the server is financially stable to facilitate a smooth payout. 
- **ROI:** Since an ad server is used to create an alternative revenue stream, the main goal is actually to make money. One should ask if the [return on investment (ROI)](https://www.g2.com/glossary/return-on-investment-definition) is worth the software. It’s crucial to monitor the targeting and performance, which can affect revenue goals. 

### Which Companies Should Buy Publisher Ad Server Software?

- **Digital marketing agencies or services:** Creating advertisements (via native or mobile) costs time and money. Some agencies and independent services provide end-to-end creation, campaign deployment, and monetization services, so they’ll need to utilize publisher ad servers to generate additional revenue for clients. Depending on the type of agency and the type of ad goals one is trying to accomplish, it could be more cost-effective to use this type of service. 
- **Any business looking to increase digital ad revenue:** Because of its simplicity, a publisher ad server can be utilized by many different industries and businesses. Any [type of digital ad](https://www.g2.com/articles/types-of-advertising) (mobile, native, digital, out-of-home, display, etc.) can be created and run from a publisher ad server. Finding software solutions to speed up that process without compromising the product can be invaluable. 

### How to Buy Publisher Ad Server Software?

Start by systematically approaching the purchase of top publisher ad server software to ensure alignment with business goals and requirements. Follow these steps for gathering requirements, comparing products, and making informed decisions.

- **Requirements gathering (RFI/RFP):** Identify software that enables digital publishers to monetize their websites effectively through online ads. Ensure the product aligns with core business objectives.
- **Create a long list:** Start by understanding which products don't meet your key needs. Focus on essential features—like publishing channels and content types—and exclude options lacking these. Remember, if a product offers non-essential, unique features that don't align with primary goals, it's prudent to exclude it.
- **Create a Shortlist:** Select products that closely match your necessary features and business requirements. Utilize reviews and third-party evaluations to refine your choices further and ensure reliability.
- **Conduct Demos:** Opt for free trials, often between one week and a month, to evaluate how the software suits your needs. Use this period to assess features and prepare questions crucial to your purchasing decision. Review tiered pricing plans to ensure they align with your business size and needs during discussions with sales contacts.

### How to choose the best Publisher Ad Server Software?

Selecting the best publisher ad server software involves careful consideration and collaboration with internal teams to match the software's capabilities with business needs. Follow these outlined steps to make a wise investment.

- **Choose a selection team:** Involve key internal stakeholders, like managers and department heads, in the purchasing decision to align strategy and ensure transparency in cost and implementation. Consider both financial implications and implementation timelines.
- **Negotiation:** While negotiation may not always be necessary, never compromise on essential features, add-ons, or services. Evaluate extra costs for potentially beneficial features and attempt to include them in the base package where possible.
- **Final decision:** Base the decision on aligning with business objectives and staying within budget. Ensure all stakeholders agree on how this software will enhance business outcomes.

_Researched and written by_ [_Victoria Blackwell_](https://research.g2.com/insights/author/victoria-blackwell)