# Best Publisher Ad Server Software - Page 5

*By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*


Publisher ad servers, commonly referred to as ad servers, help website publishers earn money from their websites through online advertising. It allows publishers to generate revenue from their content by selling ads on their site while keeping that content free for their audiences.

Publishers use ad servers to manage ad operations such as creating ad units, setting inventory price minimums, trafficking ads, and tracking conversions and advertisers’ budgets.

Ad servers are complemented by advertiser campaign management software that marketers use to buy the ad inventory made available by publishers. Publisher ad servers make inventory available to sell through [ad networks software](https://www.g2.com/categories/ad-networks), which packages ad units from multiple publishers together to sell to advertisers.

 

Publisher ad servers commonly function as [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) as well, and many products in the ad server category are also in the SSP category. Ad servers may also provide functionalities otherwise found in [mobile app monetization software](https://www.g2.com/categories/app-monetization-platforms).

To qualify for inclusion in the Publisher Ad Server category, a product must:

- Be able to create and manage ad units on websites
- Integrate with third-party ad networks and exchanges, and offer access to its own proprietary ad inventory offerings
- Automate processes for trafficking and managing ads
- Track ad conversion and audience demographic information






## How Many Publisher Ad Server Software Products Does G2 Track?
**Total Products under this Category:** 130

### Category Stats (Jul 2026)
- **Average Rating**: 4.32/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Opti Digital (+0.72%) - Among all products in this category, Opti Digital recorded the largest rating increase compared to last month
*Last updated: July 04, 2026*


## How Does G2 Rank Publisher Ad Server Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,700+ Authentic Reviews
- 130+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Publisher Ad Server Software Is Best for Your Use Case?

- **Leader:** [AdSense](https://www.g2.com/products/adsense/reviews)
- **Highest Performer:** [Opti Digital](https://www.g2.com/products/opti-digital/reviews)
- **Easiest to Use:** [Broadstreet](https://www.g2.com/products/broadstreet/reviews)
- **Top Trending:** [EX.CO](https://www.g2.com/products/ex-co/reviews)
- **Best Free Software:** [AdButler](https://www.g2.com/products/adbutler/reviews)


---

**Sponsored**

### BidMachine

BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths. BidMachine processes over 1 trillion ad requests monthly and reaches 600 million verified SDK users across gaming, utility, and lifestyle apps. Core features: SDK: lightweight in-app bidding integration that adds premium global demand to publisher auctions, built to minimize latency and preserve app performance Mediation: transparent auction mechanics with full visibility into how demand sources compete, including pricing, fill data, and demand prioritization controls Exchange: PMP and open auction access for DSPs and agencies buying SDK-powered in-app inventory with first-party signals and SPO-aligned supply paths UA: performance campaign tools for advertisers and UA teams, with CPI and ROAS optimization powered by rich in-app signals and unified reporting across inventory, creatives, and geos DIRECT Placements: a dedicated supply path that routes brand advertiser budgets to premium publishers through SDK-direct, SPO-aligned inventory, with onboarding taking approximately two weeks after agreement signing and ads.txt update Who uses BidMachine: Publishers and monetization managers growing ARPDAU and LTV by adding incremental demand alongside existing networks Advertisers and UA teams running performance campaigns who need high-quality, SDK-direct in-app supply DSPs and agencies seeking cleaner supply paths with richer first-party signals for programmatic buying Publishers can get started via self-serve sign-up or by contacting the sales team directly.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=616&secure%5Bchosen_at%5D=2026-07-05T08%3A24%3A35Z&secure%5Bdisplayable_resource_id%5D=615&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=615&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1702679&secure%5Bresource_id%5D=616&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpublisher-ad-server%3Fpage%3D2&secure%5Btoken%5D=3abeb7a204ae54c77b9b3f0bf63f20ab379449e742fea5cb080fdc18d833444f&secure%5Burl%5D=https%3A%2F%2Fhubs.ly%2FQ04j068b0&secure%5Burl_type%5D=custom_url)

---

## What Are the Top-Rated Publisher Ad Server Software Products in 2026?
### 1. [Connatix](https://www.g2.com/products/connatix/reviews)
Connatix is the next-generation video technology company that empowers publishers and advertisers to deliver successful video experiences to audiences at scale. We believe in the power of engaging content and are on a mission to build first-to-market video technologies that are optimized to elevate performance. From powerful video formats to our proprietary ad server and exchange, we’ve built video solutions that are designed to bring harmony to publisher and advertiser goals.



**Who Is the Company Behind Connatix?**

- **Seller:** [Connatix](https://www.g2.com/sellers/connatix)
- **Year Founded:** 2004
- **HQ Location:** New York, New York, United States
- **Twitter:** @Connatix (903 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/jwpconnatix/ (446 employees on LinkedIn®)






### 2. [ConvertMedia PACT](https://www.g2.com/products/convertmedia-pact/reviews)
The ConvertMedia PACT sell-side platform (SSP) enables publishers to manage Revenue Per Session for multiple instream and outstream units via a single tag. Publishers can easily configure ConvertMedia’s Breakthrough Video Units and choose which ad experience best integrates with their site, taking into account revenue goals alongside the user experience.


**Average Rating:** 4.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate ConvertMedia PACT?**

- **Ease of Use:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Setup:** 6.7/10 (Category avg: 8.6/10)

**Who Is the Company Behind ConvertMedia PACT?**

- **Seller:** [ConvertMedia](https://www.g2.com/sellers/convertmedia)
- **Year Founded:** 2007
- **HQ Location:** New York, New York, United States
- **Twitter:** @ConvertMedia (411 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/taboola (1,914 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Enterprise



#### What Are Recent G2 Reviews of ConvertMedia PACT?

**"[Feature rich SSP available in market!](https://www.g2.com/survey_responses/convertmedia-pact-review-10056621)"**

**Rating:** 4.0/5.0 stars
*— Vinit D.*

[Read full review](https://www.g2.com/survey_responses/convertmedia-pact-review-10056621)

---



### 3. [DeepIntent](https://www.g2.com/products/deepintent/reviews)
DeepIntent is the leading demand side platform (DSP) purpose-built for pharmaceutical brands and their agencies. Powered by Health Intelligence™, DeepIntent gives healthcare marketers the tools to plan, activate, and measure programmatic advertising campaigns with unmatched precision, all within a privacy-compliant, HIPAA-safe environment. Unlike general-purpose DSPs, DeepIntent is designed specifically for the complexities of healthcare advertising. The platform enables pharmaceutical advertisers to identify and reach verified healthcare professional (HCP) audiences through deterministic HCP targeting, as well as patient audiences at scale, ensuring the right message reaches the right person at the right moment in the care journey. DeepIntent supports omnichannel campaign activation across connected TV (CTV), display, video, audio, digital out-of-home (DOOH), and electronic health records (EHR). This breadth of channel coverage allows pharma brands and agencies to engage both HCPs and patients wherever they consume media, from the living room screen to the point of care. What sets DeepIntent apart is its ability to close the loop between media spend and clinical impact. Through integrations with real-world data sources, the platform measures outcomes including script lift, audience quality, and patient engagement, giving marketers a clear picture of how pharmaceutical advertising investments translate into tangible health and business results. DeepIntent is built with privacy at its core, meeting the strict data requirements of the pharmaceutical and healthcare industries. Marketers can activate campaigns confidently knowing that data handling, audience targeting, and measurement all adhere to HIPAA standards and industry privacy best practices. From brand awareness to HCP detailing to patient support programs, DeepIntent empowers healthcare marketers to drive meaningful outcomes, connecting media strategy to real-world clinical impact at scale.



**Who Is the Company Behind DeepIntent?**

- **Seller:** [DeepIntent](https://www.g2.com/sellers/deepintent)
- **Year Founded:** 2016
- **HQ Location:** New York, US
- **LinkedIn® Page:** https://www.linkedin.com/company/deepintent/ (378 employees on LinkedIn®)






### 4. [Destination Travel Network](https://www.g2.com/products/destination-travel-network/reviews)
Destination Travel Network (DTN) is a marketing technology agency that empowers small business owners and marketers to attract and convert more customers with a digital marketing toolset that extends customer reach and manages touch points across the customer journey.



**Who Is the Company Behind Destination Travel Network?**

- **Seller:** [Simpleview](https://www.g2.com/sellers/simpleview)
- **Year Founded:** 1991
- **HQ Location:** Tucson, US
- **Twitter:** @simpleview (2,752 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/222627/ (309 employees on LinkedIn®)






### 5. [Directopub](https://www.g2.com/products/directopub/reviews)
Directopub, the perfect combo of control and revenue + speed and scale opening the door to ALL advertisers.



**Who Is the Company Behind Directopub?**

- **Seller:** [https://directopub.com/](https://www.g2.com/sellers/https-directopub-com)
- **Year Founded:** 2018
- **HQ Location:** New York, US
- **LinkedIn® Page:** https://www.linkedin.com/company/directopub/ (1 employees on LinkedIn®)






### 6. [Epsilon CORE Private Exchange](https://www.g2.com/products/epsilon-core-private-exchange/reviews)
Connecting publishers, audiences & brands to maximize your revenue



**Who Is the Company Behind Epsilon CORE Private Exchange?**

- **Seller:** [Epsilon](https://www.g2.com/sellers/epsilon)
- **Year Founded:** 1969
- **HQ Location:** Irving, TX
- **Twitter:** @EpsilonMktg (6,474 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/epsilon/ (10,374 employees on LinkedIn®)
- **Ownership:** NYSE:ADS






### 7. [FirstImpression](https://www.g2.com/products/firstimpression/reviews)
FirstImpression is an ad placement management platform.



**Who Is the Company Behind FirstImpression?**

- **Seller:** [FirstImpression](https://www.g2.com/sellers/firstimpression)
- **Year Founded:** 2013
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/4803096 (8 employees on LinkedIn®)






### 8. [Flow](https://www.g2.com/products/flow-2025-05-27/reviews)
Flow’s data-powered Commerce Media Platform enables retailers, e-commerce platforms and marketplaces to build their own commerce media networks, unlocking new revenue streams. Flow's Data Marketplace connects these high-intent audiences with brands and advertisers eager to supercharge campaign performance. Flow was founded by Gil Sperling and Daniel Levy — the team behind Popimedia (Africa’s largest performance marketing company, acquired by Publicis). We do two things: 1. Help audience owners monetise and activate their audiences Retailers, e-commerce platforms, marketplaces and other online businesses use Flow to turn their first-party data into an immediate revenue stream without any upfront costs or tech investments. 2. Offer brands and agencies access to high-intent first-party data audiences The Flow data marketplace gives brands and advertisers access to exclusive, first-party data from trusted audience partners. Through Flow, brands and advertisers can reach their ideal audiences where they spend their time...on social media.



**Who Is the Company Behind Flow?**

- **Seller:** [Flow](https://www.g2.com/sellers/flow-f957c2fb-d822-4fa1-a9d8-00627258aa89)
- **HQ Location:** Cape Town, ZA
- **Twitter:** @flowlivingcom (413 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/flowliving/ (42 employees on LinkedIn®)
- **Ownership:** Flow






### 9. [Freestar](https://www.g2.com/products/freestar/reviews)
Freestar engineers cutting-edge monetization solutions for websites. By combining industry-leading technology, data, and massive scale, we enable busy site owners to seamlessly maximize revenue while freeing themselves of the hassles of ad operations.



**Who Is the Company Behind Freestar?**

- **Seller:** [Freestar.io](https://www.g2.com/sellers/freestar-io)
- **Year Founded:** 2015
- **HQ Location:** Scottsdale, US
- **LinkedIn® Page:** https://www.linkedin.com/company/freestar (214 employees on LinkedIn®)






### 10. [Google Ad Manager 360 (GAM360)](https://www.g2.com/products/google-ad-manager-360-gam360/reviews)
Oraki is one of only 9 Google Ad Managers 360 resellers globally, helping publishers maximise revenue. Google Ad Manager 360 is the premium, paid version of Google’s ad platform designed for large publishers and media companies with high-volume traffic (typically over 90–200 million impressions per month). It offers advanced features, including superior programmatic capabilities, in-depth audience targeting, enhanced, cross-platform reporting, and direct support. Key Features and Benefits Advanced Monetization: Provides access to Open Bidding (server-side header bidding), allowing multiple SSPs and exchanges to compete for inventory, increasing revenue. Enhanced Reporting: Offers more detailed, real-time, and custom report capabilities compared to the standard version, including integration with Google Analytics 360 and Looker Studio. Data Transfer: Enables exporting raw, event-level data to Google Cloud for complex, custom analysis. Higher Limits: Designed to handle significantly higher ad impressions and complex, multi-property, cross-platform campaigns. Superior Support: Includes dedicated, direct support from Google or certified partners. Ad Manager 360, formerly known as DoubleClick for Publishers (DFP), is tailored for large-scale operations requiring sophisticated control over ad serving and monetization strategy.



**Who Is the Company Behind Google Ad Manager 360 (GAM360)?**

- **Seller:** [Oraki](https://www.g2.com/sellers/oraki)
- **Year Founded:** 2005
- **HQ Location:** Dublin , IE
- **LinkedIn® Page:** https://www.linkedin.com/company/oraki-io/ (16 employees on LinkedIn®)






### 11. [inClick Ad Server](https://www.g2.com/products/inclick-ad-server/reviews)
The inClick Ad Server - a powerful, scalable, ad server solution that provides you a full set of tools to inventory, manage, distribute, and sell content-targeted advertising in a self-service environment.



**Who Is the Company Behind inClick Ad Server?**

- **Seller:** [inClick Ad Server](https://www.g2.com/sellers/inclick-ad-server)
- **Year Founded:** 1999
- **HQ Location:** Macomb, US
- **LinkedIn® Page:** http://www.linkedin.com/company/inclick-ad-server (1 employees on LinkedIn®)






### 12. [Index Exchange](https://www.g2.com/products/index-exchange/reviews)
Index Exchange is a transparent and fully customizable exchange technology that enables sell side media firms to monetize ad inventories.



**Who Is the Company Behind Index Exchange?**

- **Seller:** [Index Exchange](https://www.g2.com/sellers/index-exchange)
- **Year Founded:** 2003
- **HQ Location:** Toronto, CA
- **Twitter:** @IndexExchange (5,998 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/index-platform (694 employees on LinkedIn®)






### 13. [IndiCue Ad Server](https://www.g2.com/products/indicue-ad-server/reviews)
Indicue is a best-in-class, independent ad serving platform purpose-built for dynamic ad formats with capabilities including the following: first-party segments, live log-level data, traffic routers, dynamic ad pods.



**Who Is the Company Behind IndiCue Ad Server?**

- **Seller:** [Indicue](https://www.g2.com/sellers/indicue)
- **Year Founded:** 2023
- **HQ Location:** Denver, US
- **LinkedIn® Page:** https://www.linkedin.com/company/indicue/ (20 employees on LinkedIn®)






### 14. [Inout Adserver](https://www.g2.com/products/inout-adserver/reviews)
Inout Adserver is an ad serving script developed in PHP & MySQL for personal or small businesses. It allows owners to start their own revenue generating ad serving business.



**Who Is the Company Behind Inout Adserver?**

- **Seller:** [Inout Scripts](https://www.g2.com/sellers/inout-scripts)
- **Year Founded:** 2006
- **HQ Location:** N/A
- **Twitter:** @InoutScripts (583 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/inout-scripts---php-clone-scripts (2 employees on LinkedIn®)






### 15. [Lineads.ai](https://www.g2.com/products/lineads-ai/reviews)
Lineads.ai is an AI-driven platform delivering relevant product feeds. Lineads.ai aggregates product feeds from diverse sources, wraps them in its tracking system, and delivers these feeds to publishers. It seamlessly integrates with multiple CPC networks, offering high-converting offers through a unified feed. With Lineads.ai, you can: - Access over 120 million products from more than 6,000 advertisers. - Receive an optimized product feed with clean, up-to-date offerings via API. - Generate and customize ad widgets that automatically detect the content type and shop category, ensuring the most relevant display options. - Monitor, adjust, and optimize your performance in real time.



**Who Is the Company Behind Lineads.ai?**

- **Seller:** [Lineads.ai](https://www.g2.com/sellers/lineads-ai)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/lineads-ai/ (2 employees on LinkedIn®)






### 16. [Mediawrkz](https://www.g2.com/products/mediawrkz/reviews)
Mediawrkz, a Google Certified Publishing Partner, is trusted by over 1000+ digital publishers worldwide. We specialize in optimizing monetization opportunities, helping our partners achieve maximum revenue potential across the globe through our advanced monetization tools and services.



**Who Is the Company Behind Mediawrkz?**

- **Seller:** [Mediawrkz](https://www.g2.com/sellers/mediawrkz)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/mediawrkz (2 employees on LinkedIn®)






### 17. [Mondiad](https://www.g2.com/products/mondiad/reviews)
Backed by 10 years of experience with popunder network PopCash, Mondiad is a global advertising network specialized in Push and Native ads, designed to skyrocket the ROI of your advertising campaigns and maximize your website`s monetization!



**Who Is the Company Behind Mondiad?**

- **Seller:** [Mondiad](https://www.g2.com/sellers/mondiad)
- **Year Founded:** 2019
- **HQ Location:** Gibraltar, GI
- **LinkedIn® Page:** https://www.linkedin.com/company/gomondiad (19 employees on LinkedIn®)






### 18. [Mth Sense](https://www.g2.com/products/mth-sense/reviews)
Mth Sense is an ad-server that caters to publishers, agencies, SSP's, ad networks and advertisers to traffic and monetize inventory.



**Who Is the Company Behind Mth Sense?**

- **Seller:** [mthsense](https://www.g2.com/sellers/mthsense)
- **Year Founded:** 2011
- **HQ Location:** belmont, US
- **LinkedIn® Page:** http://www.linkedin.com/company/mth-sense (1 employees on LinkedIn®)






### 19. [Murmur](https://www.g2.com/products/murmur/reviews)
What is Murmur Programmatic Ad Platform? Our innovative ad platform connects your business with 35% more potential customers offline, who you cannot reach through digital marketing alone. Murmur Programmatic Media bridges this gap by allowing businesses to reach those adblocker users offline through personalized messages displayed on a moving screens around the city. We use computer vision to personalize and change ads based on audience demographics and behavior, while providing real-time campaign analytics through our ad manager portal. Advertisers can create and publish ads that show up on the smart backpacks, and receive daily campaign analytics that measure campaign performance based on number of impressions, views, location, gender, and age. Our AI system also provides recommendations for better results based on campaign results.


**Average Rating:** 3.5/5.0
**Total Reviews:** 1
**How Do G2 Users Rate Murmur?**

- **Ease of Use:** 1.7/10 (Category avg: 8.7/10)

**Who Is the Company Behind Murmur?**

- **Seller:** [Murmur](https://www.g2.com/sellers/murmur)
- **Year Founded:** 2021
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** https://www.linkedin.com/company/murmurcars (6 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business





### 20. [PX](https://www.g2.com/products/px/reviews)
The PX platform is all about optimization. Buyers and publishers benefit through two vehicles: The PX Open Exchange is a marketplace with 500+ integrated and pre-vetted lead sources and direct publishers with over 3 million consumer inquiries per month. It’s a huge pool of available leads — and a single means to measure multiple sources simultaneously. If you have direct publisher relationships, PX Private Marketplaces let you keep it 1-to-1, and further optimize with all the tools and insights of the Open Exchange, including real-time pricing, pre-integrated lead verification services, and sales-data performance measures. The PX platform addresses the primary challenges brands face in customer acquisition: Compliance, Transparency, Source Management, Control, and Results


**Average Rating:** 3.8/5.0
**Total Reviews:** 18
**How Do G2 Users Rate PX?**

- **Ease of Admin:** 8.1/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.3/10 (Category avg: 8.7/10)
- **Ease of Setup:** 8.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind PX?**

- **Seller:** [PX](https://www.g2.com/sellers/px)
- **Year Founded:** 2010
- **HQ Location:** New York, New York
- **Twitter:** @pxplatform (172 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10123259 (145 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 53% Small-Business, 26% Mid-Market



#### What Are Recent G2 Reviews of PX?

**"[Cutting Edge Technology](https://www.g2.com/survey_responses/px-review-1671541)"**

**Rating:** 4.0/5.0 stars
*— Zac B.*

[Read full review](https://www.g2.com/survey_responses/px-review-1671541)

---

**"[Great attention to details](https://www.g2.com/survey_responses/px-review-1684983)"**

**Rating:** 4.0/5.0 stars
*— leah b.*

[Read full review](https://www.g2.com/survey_responses/px-review-1684983)

---



### 21. [ReviveAdserverMod](https://www.g2.com/products/reviveadservermod/reviews)
Boost up Revive and OpenX experience with the revive plug-ins offered by reviveadservermod.com. A unified hub to find the ideal solutions to enhance your revive ad server functioning. Make the most of the open-source platform with our enhanced revive ad server plug-ins.



**Who Is the Company Behind ReviveAdserverMod?**

- **Seller:** [Rajesh S](https://www.g2.com/sellers/rajesh-s)
- **Year Founded:** 2008
- **HQ Location:** Coimbatore, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/revive-adserver-mod (1 employees on LinkedIn®)






### 22. [Snigel AdEngine](https://www.g2.com/products/snigel-adengine/reviews)
Snigel’s trusted advertising technology delivers powerful revenue growth and sublime user experiences so you can focus on creating great content.



**Who Is the Company Behind Snigel AdEngine?**

- **Seller:** [Snigel Web Services Limited](https://www.g2.com/sellers/snigel-web-services-limited)
- **Year Founded:** 2012
- **HQ Location:** Dublin 7, IE
- **LinkedIn® Page:** http://www.linkedin.com/company/snigel (47 employees on LinkedIn®)






### 23. [Steepto](https://www.g2.com/products/steepto/reviews)
Steepto is a digital ad platform which offers services for publishers and advertisers to monetize their content.



**Who Is the Company Behind Steepto?**

- **Seller:** [Steepto](https://www.g2.com/sellers/steepto)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)






### 24. [Traforama](https://www.g2.com/products/traforama/reviews)
Traforama is an open marketplace & RTB platform for direct advertisers, media buyers, ad networks & media agencies. You get access to direct traffic from more than 2000 premium websites with us. We work by the CPM model and all the popular ad formats (Banner, Popunder, Interstitial, In-video, In-page Push). Besides the direct access to 2000+ premium websites, our benefits include detailed stats and reports, Smart CPM campaigns, S2S postback URL & Pixel conversion trackers, Low CPMs, a good choice of payment methods, and a lot more.



**Who Is the Company Behind Traforama?**

- **Seller:** [Traforama](https://www.g2.com/sellers/traforama)
- **HQ Location:** San Diego, US
- **LinkedIn® Page:** http://www.linkedin.com/company/traforama (2 employees on LinkedIn®)






### 25. [Velonium](https://www.g2.com/products/velonium/reviews)
Velonium is a next-gen programmatic engine built for performance at scale. We turn raw bidstream chaos into real-time, actionable clarity — helping brands and app publishers unlock full media value. With lightning-fast DSP tools, smart optimization, and automated decisioning, we drive outcomes that go far beyond impressions. Operating globally with 100M+ daily users, Velonium fuses in-house media and intelligent infrastructure to deliver higher ROI, faster growth, and total control — all in one place. We’re not playing the programmatic game. We’re redefining it.



**Who Is the Company Behind Velonium?**

- **Seller:** [Velonium](https://www.g2.com/sellers/velonium)
- **HQ Location:** Tel Aviv, IL
- **LinkedIn® Page:** https://www.linkedin.com/company/velonium/ (7 employees on LinkedIn®)







## What Is Publisher Ad Server Software?

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)

## What Software Categories Are Similar to Publisher Ad Server Software?

- [Video Advertising Software](https://www.g2.com/categories/video-advertising)
- [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp)
- [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms)


---

## How Do You Choose the Right Publisher Ad Server Software?

### What You Should Know About Publisher Ad Server Software

### What is an Ad Server? 

An ad server is a fundamental [advertising technology](https://www.g2.com/articles/history-of-advertising) responsible for placing ads on websites and apps. It manages and delivers digital ads, ensuring they reach the right audiences. Publisher ad servers store ad data and distribute ads across multiple platforms, tracking impressions, clicks, and other vital statistics. They can also target specific ads to users based on predefined criteria, enhancing relevance and engagement.

Two main types of publisher ad server software exist: hosted solutions, which are maintained by a third party, and self-hosted solutions, managed in-house on a private server. Selecting the top publisher ad servers depends on your business needs, considering factors such as scalability and user features. The best publisher ad server software offers seamless integration with ad networks, robust analytics, and advanced targeting, positioning it as a critical tool in optimizing ad effectiveness and revenue.

### Why do Publishers Need Ad Servers?

Ad servers are essential for publishers aiming to monetize digital content effectively. Here’s a closer look at why publishers rely heavily on ad server technologies.

- **Efficient ad management:** Ad servers automate the delivery and tracking of ads, enabling publishers to manage diverse ad formats with ease and precision. This automation ensures that [advertising](https://www.g2.com/articles/types-of-advertising) efforts are both scalable and efficient.
- **Maximizing revenue streams:** By connecting with a larger pool of advertisers and managing inventory effectively, ad servers help publishers increase their revenue potential through targeted ad placements and competitive pricing strategies.
- **Real-time analytics and reporting:** Ad servers provide detailed insights into campaign performance, allowing publishers to make data-driven decisions. This real-time feedback loop helps optimize ad strategies for better engagement and profitability.
- **Inventory control and pricing:** With an ad server, publishers can maintain control over their ad inventory and set pricing strategies that align with their financial goals, ensuring transparent and profitable ad operations.
- **Integration with ad networks and exchanges:** Ad servers support seamless integration with various ad networks and exchanges, broadening exposure to potential advertisers and enhancing ad fill rates, which boosts overall revenue.
- **Strategic advantage:** Ad servers enable effective [app monetization strategies](https://www.g2.com/articles/app-monetization), ensuring publishers remain agile and competitive.

### What are the Common Features of Publisher Ad Server Software?

The following are some core features within publisher ad server programs that can help users identify if this type of software will meet their business needs:

- **Ad creation and management:** Publisher ad servers enable efficient creation and management of ads and campaigns. They facilitate inventory sales through ad networks, bundling ad units across publishers for advertisers.
- **Third-party integrations:** The best ad server software integrates easily with third-party ad networks and exchanges, offering proprietary ad inventory. They often function as SSPs, allowing real-time, impression-based marketplace transactions.
- **Ad automation:** Top publisher ad servers automate ad deployment to achieve campaign goals such as views and clicks. They have customizable settings (e.g., time frame, location) that align with business objectives and require minimal user intervention.
- **Tracking and analytics:** Publisher ad server software provides robust analytics for tracking ad performance and revenue generation. These tools offer insights into audience behavior to inform future ad strategies and enhance effectiveness.

### What are the Benefits of Publisher Ad Server Software?

Ad server software has many benefits, whether for a small company with a limited budget or large conglomerates. Below are some examples: 

- **Easy implementation:** This software often requires little setup. Once bought, the total onboarding to publishing time is relatively short. This helps the publisher move quickly and efficiently in starting revenue flow. 
- **Simple publishing tools:** Publisher ad server software's goal is to generate revenue from advertisements. However, the goal is also to save time and effort to maximize profit. Therefore, the simplicity of a single dashboard to run all elements of a campaign is preferred. 
- **Diverse revenue stream:** Publishers are often reliant on a singular method of income. These tools allow them to incorporate different types of ads digitally (also in multiple formats) to bring a more consistent revenue stream. 

### Who Uses Publisher Ad Server Software?

While multiple stakeholders can use publisher ad server software, its purpose is very specific. 

- **Marketing professionals:** The entire purpose of this software is to create an easy and accessible way to manage advertisements across a variety of channels, regardless of industry. This could mean anyone with the ability to learn how to use the software can, but more often than not, a marketing or social media professional would be tasked with this role. 
- **Growth marketing managers:** Creating and publishing ads that meet the requirements, publication on an ad exchange, plus formatting and creating the content for them can be a large job. This responsibility will often fall to a marketing manager or a growth marketing manager. They have the skill set to run said ads while maintaining them and tracking their analytics. 

### Challenges with Publisher Ad Server Software

Below are the top challenges of using these tools:

- **Finding the right publisher:** It’s common experience to look for the right fit for any software that is well-trusted and has a good reputation. Publisher ad servers are no different, especially since they are attached to revenue goals. Be sure to check if the functionality suits the business needs and that the server is financially stable to facilitate a smooth payout. 
- **ROI:** Since an ad server is used to create an alternative revenue stream, the main goal is actually to make money. One should ask if the [return on investment (ROI)](https://www.g2.com/glossary/return-on-investment-definition) is worth the software. It’s crucial to monitor the targeting and performance, which can affect revenue goals. 

### Which Companies Should Buy Publisher Ad Server Software?

- **Digital marketing agencies or services:** Creating advertisements (via native or mobile) costs time and money. Some agencies and independent services provide end-to-end creation, campaign deployment, and monetization services, so they’ll need to utilize publisher ad servers to generate additional revenue for clients. Depending on the type of agency and the type of ad goals one is trying to accomplish, it could be more cost-effective to use this type of service. 
- **Any business looking to increase digital ad revenue:** Because of its simplicity, a publisher ad server can be utilized by many different industries and businesses. Any [type of digital ad](https://www.g2.com/articles/types-of-advertising) (mobile, native, digital, out-of-home, display, etc.) can be created and run from a publisher ad server. Finding software solutions to speed up that process without compromising the product can be invaluable. 

### How to Buy Publisher Ad Server Software?

Start by systematically approaching the purchase of top publisher ad server software to ensure alignment with business goals and requirements. Follow these steps for gathering requirements, comparing products, and making informed decisions.

- **Requirements gathering (RFI/RFP):** Identify software that enables digital publishers to monetize their websites effectively through online ads. Ensure the product aligns with core business objectives.
- **Create a long list:** Start by understanding which products don't meet your key needs. Focus on essential features—like publishing channels and content types—and exclude options lacking these. Remember, if a product offers non-essential, unique features that don't align with primary goals, it's prudent to exclude it.
- **Create a Shortlist:** Select products that closely match your necessary features and business requirements. Utilize reviews and third-party evaluations to refine your choices further and ensure reliability.
- **Conduct Demos:** Opt for free trials, often between one week and a month, to evaluate how the software suits your needs. Use this period to assess features and prepare questions crucial to your purchasing decision. Review tiered pricing plans to ensure they align with your business size and needs during discussions with sales contacts.

### How to choose the best Publisher Ad Server Software?

Selecting the best publisher ad server software involves careful consideration and collaboration with internal teams to match the software's capabilities with business needs. Follow these outlined steps to make a wise investment.

- **Choose a selection team:** Involve key internal stakeholders, like managers and department heads, in the purchasing decision to align strategy and ensure transparency in cost and implementation. Consider both financial implications and implementation timelines.
- **Negotiation:** While negotiation may not always be necessary, never compromise on essential features, add-ons, or services. Evaluate extra costs for potentially beneficial features and attempt to include them in the base package where possible.
- **Final decision:** Base the decision on aligning with business objectives and staying within budget. Ensure all stakeholders agree on how this software will enhance business outcomes.

_Researched and written by_ [_Victoria Blackwell_](https://research.g2.com/insights/author/victoria-blackwell)