Fullstory
Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data with agentic AI provides deeper and more immediately actionable insights beyond conventional web and product analytics. While other tools require extensive manual tagging that can lead to missed insights, Fullstory automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Diagnostics on what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, then translates those behaviors into actions, insights, and recommendations, all aiding to improve customer and employee journeys. Agentic AI proactively highlights issues and provides recommendations to eliminate gaps in the digital experience, driving improved business outcomes. With a deeper understanding of customer and employee journeys, Fullstory provides the context needed to improve digital experiences, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend, faster.
Average Rating: 4.5/5.0
Total Reviews: 1,033
How Do G2 Users Rate Fullstory?
- User Scoring: 7.3/10 (Category avg: 8.1/10)
- Integrations: 7.5/10 (Category avg: 8.2/10)
- Multi-Product Analytics: 7.7/10 (Category avg: 8.2/10)
- Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
Who Is the Company Behind Fullstory?
- Seller: Fullstory
- Company Website:
- Year Founded: 2014
- HQ Location: Atlanta, GA
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Twitter: @fullstory
4,890 Twitter followers -
LinkedIn® Page: www.linkedin.com
548 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Product Manager, Senior Product Manager
- Top Industries: Computer Software, Information Technology and Services
- Company Size: 44% Medium, 37% Small
What Do G2 Reviewers Say About Fullstory?
AI-generated summary from verified user reviews
Pros
- Users find Fullstory's intuitive user interface easy to navigate, enhancing their overall experience and efficiency.
- Users value Fullstory for its ability to illuminate customer feedback, enhancing understanding of user behavior and issues.
- Users appreciate the responsive customer support from Fullstory, enhancing experience and ensuring effective tool usage.
- Users value the ease of use and insightful support from Fullstory, enhancing their understanding of user behavior.
- Users appreciate the detailed data analytics from FullStory, enabling insight into customer behavior and experience improvements.
Cons
- Users report a steep learning curve, but appreciate the helpful support for navigating the complex features.
- Users face customization limitations and performance issues, making the tool less effective for their needs.
- Users find missing features in FullStory, such as time filtering and better historical data access, limiting usability.
- Users find difficulty in data governance and customization, making reporting and sharing complex for new users.
- Users express frustration with limited features, especially regarding journey creation and data sharing options.
What Are Recent G2 Reviews of Fullstory?
"An useful tool to track your users' journey"
Rating: 4.5/5.0 stars
— Federico M.
"Robust, Easy-to-Use Insights with Outstanding FullStory Support"
Rating: 5.0/5.0 stars
— Bobbi M.
What Are G2 Users Discussing About Fullstory?
- What is FullStory used for? - 1 comment, 1 upvote
- What is Usetiful used for? - 1 comment
- How does FullStory work?
- What is full story com?
- How much does FullStory cost?
