Best Enterprise Personalization Software - Page 2

How Many Personalization Software Products Does G2 Track?

Total Products under this Category: 241

Category Stats (Aug 2026)

  • Average Rating: 4.51/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Personyze (+0.87%) - Among all products in this category, Personyze recorded the largest rating increase compared to last month

Last updated: August 04, 2026

How Does G2 Rank Personalization Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 37,700+ Authentic Reviews
  • 241+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Personalization Software

G2 Grid® for Personalization Software plotting products by satisfaction and market presence

Highlighted products: Braze, Insider One, Agentforce Marketing (formerly Salesforce Marketing Cloud), Bloomreach, Evam, Validity Engage, Iterable, and WebEngage.

Underlying data: [Grid® JSON](https://www.g2.com/categories/personalization/grids.json?focus%5B%5D=braze&focus%5B%5D=insider-one&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=evam&focus%5B%5D=validity-engage&focus%5B%5D=iterable&focus%5B%5D=webengage&segment=enterprise)

Sponsored

Saleswings

SalesWings is an AI-powered revenue acceleration platform that helps marketing, sales, and emerging agentic teams make every engagement timely, relevant, and impactful. It provides a holistic, first-party view of buyer interests, intent, and sales-readiness across leads and accounts, and is purpose-built to complement B2C marketing clouds with the missing “B2B layer.” Built for Salesforce-centric stacks and adjacent engagement tools, SalesWings delivers best-in-class native integrations with Salesforce Sales Cloud, Marketing Cloud (all editions), Data Cloud and Agentforce, plus Braze, Segment, and others—so insights land where teams already work. It is a certified Salesforce ISV and Braze Alloys partner. Core capabilities include rich behavioral data collection, lead/account scoring (point-based, predictive, and fit/grading), interest tagging, real-time sales alerts (email/Slack/browser), an AI sales assistant for next-best actions, and CRM-native attribution and campaign impact reporting. SalesWings Interactions adds high-performing, behaviorally targeted on-site pop-ups to capture and qualify demand without heavy ops lift. Who benefits: Demand gen and marketing operations improve audience targeting, channel ROI, and attribution; SDR/BDR teams boost speed-to-lead and conversion with prioritized lists and alerts; Sales operations orchestrate cleaner hand-offs; AEs gain account-level interest maps to expand deal size and timing. Differentiation: Versus Salesforce Einstein Lead Scoring, SalesWings adds native first-party behavioral signals, actionable interest areas (not just a number), real-time alerts, and MAP activation inside Salesforce Marketing Cloud and Braze. Against 6sense and Demandbase, SalesWings stays lightweight—no third-party intent/data credits or DSP to run—while deepening first-party signal activation inside SFMC/Braze and Salesforce. Compared with Qualified, SalesWings augments existing journeys with scoring, tags, and Interactions rather than replacing them with an autonomous AI SDR. Outfunnel focuses on sync and rules-based scoring; SalesWings provides AI assistance, CRM-native attribution, and on-site engagement. Why it matters now: For teams running Salesforce/Braze who need B2B precision without stack sprawl, SalesWings offers faster time-to-value, lower change-management, and decision-grade reporting—power with simplicity, embedded where revenue work happens.

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Manago AI

Manago AI is a Customer Engagement Platform that helps marketers connect their data, understand every customer, communicate on every channel and drive results. Trusted by 2,000+ brands, Manago AI gives marketers the speed, clarity and confidence to move from idea to live campaign in minutes across email, SMS, WhatsApp and web. No technical resource required.

Average Rating: 4.4/5.0

Total Reviews: 301

How Do G2 Users Rate Manago AI?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.4/10 (Category avg: 8.8/10)
  • Ease of Use: 8.0/10 (Category avg: 8.8/10)
  • Quality of Support: 9.0/10 (Category avg: 9.2/10)

Who Is the Company Behind Manago AI?

Who Uses This Product?

  • Who Uses This: Marketing Automation Specialist, Marketing Specialist
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 56% Small, 36% Medium

What Do G2 Reviewers Say About Manago AI?

AI-generated summary from verified user reviews

Pros
  • Users value the flexibility and adaptability of Manago AI, enabling customized solutions for their marketing automation needs.
  • Users appreciate the automation efficiency of SALESmanago, enabling custom integrations and enhanced marketing capabilities seamlessly.
  • Users commend the excellent customer support from SALESmanago, noting responsiveness and helpfulness throughout their partnership.
  • Users commend the advanced campaign automation and seamless Salesforce integration, enhancing their marketing strategy effectively.
  • Users appreciate the intuitive email builder in SALESmanago, greatly enhancing customer communication and automation efficiency.
Cons
  • Users experience a steep learning curve with Manago AI, requiring time and effort to achieve optimal setup.
  • Users find the interface not intuitive, making it challenging to navigate and utilize all features effectively.
  • Users find some aspects of the platform to be complex and user-unfriendly, affecting overall usability and function access.
  • Users find the complexity of Manago AI challenging, as not all functions are easily accessible or user-friendly.
  • Users report feature issues including limited SMS integration and difficult navigation for less frequently used tools.

What Are Recent G2 Reviews of Manago AI?

What Are G2 Users Discussing About Manago AI?

Kameleoon

Kameleoon enables brands to enhance their products and digital interactions, providing a unique optimization solution that combines web experimentation, feature management, and personalization features within a single, cohesive platform. Kameleoon is the only unified experimentation platform that combines web and feature testing with agentic AI. With PBX (Prompt-Based Experimentation), teams can turn ideas into live A/B tests in minutes just by chatting with AI. Kameleoon adapts to any tech stack and skill level, offering accurate data, advanced privacy, and native integrations with leading tools. Designed to support product managers, marketers, experimentation leaders, and developers, Kameleoon fits into any tech stack, with 100+ integrations and custom integration options. Kameleoon empowers teams to create experiments, by using web-based data for targeting, analytics, and activation in server-side tests without requiring a developer. HIPAA, GDPR, and CCPA compliant, Kameleoon is well-suited for highly-regulated industries such as healthcare, banking, and insurance. Over 1,000 medium and enterprise-sized companies already use Kameleoon’s feature-rich and secure platform to rely on highly-accurate experimentation data. Teams at Toyota, Providence, Direct Line Group, Canada Goose, Loblaw, and Cerebral use Kameleoon. Visit www.kameleoon.com to learn more.

Average Rating: 4.6/5.0

Total Reviews: 132

How Do G2 Users Rate Kameleoon?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.6/10 (Category avg: 8.8/10)
  • Ease of Use: 8.1/10 (Category avg: 8.8/10)
  • Quality of Support: 9.5/10 (Category avg: 9.2/10)

Who Is the Company Behind Kameleoon?

  • Seller: Kameleoon
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Paris
  • Twitter: @kameleoonrocks
    3,140 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    237 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Automotive, Insurance
  • Company Size: 54% Medium, 27% Large

What Do G2 Reviewers Say About Kameleoon?

AI-generated summary from verified user reviews

Pros
  • Users value the responsive customer support from Kameleoon, benefiting from daily assistance and expert guidance.
  • Users appreciate the user-friendly interface of Kameleoon, making it intuitive and easy to navigate.
  • Users appreciate the intuitive A/B testing capabilities of Kameleoon, enhancing CRO with diverse features and clear results.
  • Users find Kameleoon's setup to be easy and quick, facilitating seamless web experimentation and A/B testing.
  • Users value the extensive targeting options and seamless integration that enhance experimentation and personalization efforts.
Cons
  • Users find the developer dependency limits the usability of Kameleoon, complicating test setups without technical skills.
  • Users find the difficult learning curve impacts their ability to create tests without technical expertise effectively.
  • Users find the learning curve steep with Kameleoon, necessitating time and developer resources for effective use.
  • Users find the difficulty of use in Kameleoon overwhelming, requiring technical knowledge and additional developer assistance.
  • Users face challenges with complex features, requiring developer support and external tools for effective functionality.

What Are Recent G2 Reviews of Kameleoon?

What Are G2 Users Discussing About Kameleoon?

Optimizely Web Experimentation

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. AI-powered agents to help you along the way as well. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Average Rating: 4.2/5.0

Total Reviews: 401

How Do G2 Users Rate Optimizely Web Experimentation?

  • Has the product been a good partner in doing business?: 7.9/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.2/10 (Category avg: 8.8/10)
  • Ease of Use: 8.1/10 (Category avg: 8.8/10)
  • Quality of Support: 8.0/10 (Category avg: 9.2/10)

Who Is the Company Behind Optimizely Web Experimentation?

  • Seller: Optimizely
  • Company Website:
  • Year Founded: 1994
  • HQ Location: New York
  • Twitter: @Optimizely
    28,791 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,650 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Product Manager
  • Top Industries: Computer Software, Financial Services
  • Company Size: 47% Medium, 30% Large

What Do G2 Reviewers Say About Optimizely Web Experimentation?

AI-generated summary from verified user reviews

Pros
  • Users admire the intuitive interface of Optimizely Web Experimentation, facilitating effortless A/B testing and optimization.
  • Users love the simple interface of Optimizely Web Experimentation, facilitating easy management of complex A/B tests.
  • Users value the easy setup of Optimizely, enabling effortless A/B testing and digital experience optimization.
  • Users value the robust features of Optimizely Web Experimentation, balancing ease of use with advanced configuration options.
  • Users value the ease of running A/B tests with Optimizely, making optimization straightforward without developer dependency.
Cons
  • Users find the platform's steep learning curve challenging, requiring prior knowledge for effective experimentation setup.
  • Users find Optimizely Web Experimentation's interface to be difficult to learn, necessitating assistance for effective use.
  • Users find Optimizely Web Experimentation to have a steep learning curve, requiring technical knowledge for effective use.
  • Users face testing difficulties with backlog management and interpreting metrics, hindering the overall experimentation process.
  • Users find that coding difficulties complicate the setup of experiments, requiring more development work than anticipated.

What Are Recent G2 Reviews of Optimizely Web Experimentation?

What Are G2 Users Discussing About Optimizely Web Experimentation?

MoEngage

MoEngage is a software designed to help enterprise consumer brands engage customers through an insights-led platform that drives agility, efficiency, and independence across marketing operations. The software provides data ingestion and management, customer journey analytics, real-time segmentation, personalization, transactional messaging infrastructure, and AI-powered campaign optimization by leveraging proprietary AI agents and machine learning to build winning creatives, segments, and journeys. It automates cross-channel marketing campaigns and reduces campaign go-live times by enabling marketers to act on real-time behavioral insights without heavy reliance on technical teams. MoEngage addresses the challenge of fragmented customer data and slow campaign execution by unifying promotional and transactional communication on a single platform that meets GDPR, CCPA, SOC2 Type 2, and ISO 27001 requirements. The software supports 1,350+ global consumer brands including Samsung, Flipkart, and Nestle across 60+ countries, backed by a partner ecosystem and offices in 13 countries.

Average Rating: 4.5/5.0

Total Reviews: 510

How Do G2 Users Rate MoEngage?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.8/10 (Category avg: 8.8/10)
  • Ease of Use: 9.0/10 (Category avg: 8.8/10)
  • Quality of Support: 9.0/10 (Category avg: 9.2/10)

Who Is the Company Behind MoEngage?

  • Seller: MoEngage
  • Company Website:
  • Year Founded: 2014
  • HQ Location: San Francisco, California
  • Twitter: @moengage
    2,530 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    956 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Online Media
  • Company Size: 56% Medium, 24% Small

What Do G2 Reviewers Say About MoEngage?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of MoEngage, highlighting its user-friendly interface and manageable data system.
  • Users appreciate the easy funnel building and real-time segments, enhancing insight and decision-making capabilities.
  • Users value the real-time analytics and easy funnel building in MoEngage, enhancing product decisions and user insights.
  • Users find MoEngage extremely helpful for segmentation, campaign management, and simplifying complex data for better outcomes.
  • Users value the easy campaign management of MoEngage, enhancing lead generation and simplifying data complexities effectively.
Cons
  • Users find the missing session-related attributes frustrating, needing tech help for profile updates and notification issues.
  • Users find the steep learning curve challenging, requiring significant time to understand MoEngage's full potential.
  • Users note the limitations in live features and AI performance of MoEngage, impacting overall satisfaction and functionality.
  • Users find complexity in managing segments and AI features, leading to confusion in the overall experience.
  • Users find the difficult learning curve with MoEngage challenging, especially for new users exploring its features.

What Are Recent G2 Reviews of MoEngage?

What Are G2 Users Discussing About MoEngage?

Fibr AI

Fibr AI is an agentic website optimization platform that transforms websites into adaptive, revenue-driving experiences. As marketing has become increasingly dynamic and intent-driven, the website - the layer where traffic converts to revenue has failed to keep pace. Fibr closes that gap by turning every URL into an intelligent agent that learns, personalizes, and self-optimizes in real time for both human visitors and AI-driven traffic. Built for enterprise scale, Fibr connects marketing intent to on-site performance through deep integration with leading analytics, advertising, and CRM platforms, including GA4, GTM, Salesforce, Adobe, Google Ads, and Meta. The platform is SOC 2 and ISO 27001 certified, GDPR, CCPA and HIPAA compliant. Fibr AI is already trusted by Fortune 50 banks and global enterprises across banking, financial services, telecom, and healthcare.

Average Rating: 4.6/5.0

Total Reviews: 133

How Do G2 Users Rate Fibr AI?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.8/10 (Category avg: 8.8/10)
  • Ease of Use: 8.9/10 (Category avg: 8.8/10)
  • Quality of Support: 9.4/10 (Category avg: 9.2/10)

Who Is the Company Behind Fibr AI?

  • Seller: Fibr AI
  • Year Founded: 2022
  • HQ Location: San Francisco, US
  • Twitter: @fibr_ai
    811 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    47 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 40% Large, 37% Medium

What Do G2 Reviewers Say About Fibr AI?

AI-generated summary from verified user reviews

Pros
  • Users find Fibr AI highly easy to use, seamlessly enabling dynamic page personalization and efficient integration with custom setups.
  • Users appreciate the ease of personalization with Fibr, enabling efficient and varied landing page creation for campaigns.
  • Users benefit from personalized landing pages that enhance content quality and improve click rates effectively.
  • Users value the automation capabilities of Fibr AI, facilitating effortless personalization of landing pages for campaigns.
  • Users value the efficiency of Fibr AI, saving hours on reporting and optimizing campaigns effortlessly.
Cons
  • Users often experience a learning curve that can delay understanding and setting up Fibr AI features efficiently.
  • Users note the need for improvement in Fibr AI's preview and image AI creation features for better accuracy.
  • Users find the difficult setup process requires significant coordination and assistance from the Fibr team during onboarding.
  • Users find a need for missing features like better previews and automation in Fibr AI's personalization process.
  • Users wish for more customization options in Fibr AI, particularly for deeper and more personalized reports.

What Are Recent G2 Reviews of Fibr AI?

Webtrends Optimize

Webtrends Optimize is the highest rated A/B Testing platform on G2.com. In addition to A/B testing we also offer features like MVT, Personalisation, Social Proofing, Product Recommendations, Surveys & other CRO/UX tools (Urgency messaging, Exit Intent Pop-ups, Hello bars etc.), all wrapped up in integrations with your platforms for Analytics (GA4, Fullstory, Contentsquare etc.), Data Warehouses (Snowflake, Bigquery, Databricks, etc.) and CDPs (Shopify, Bloomreach, Salesforce etc.) Uniquely, Webtrends Optimize offers all of our features and tools in a single, all-inclusive package. That includes no limits on number of metrics captured, experiments run, users in the platform, etc. We also have the best-rated support team of all platforms, and guided onboarding to make sure you start on the right foot. There are no tiers, paywalls or upgrades required to access anything in the platform, and our SaaS licence pricing is based purely on the number of sessions your website gets, and scales appropriately as you grow. So, you always get access to everything, at a price that is fair.

Average Rating: 4.8/5.0

Total Reviews: 222

How Do G2 Users Rate Webtrends Optimize?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.4/10 (Category avg: 8.8/10)
  • Ease of Use: 9.0/10 (Category avg: 8.8/10)
  • Quality of Support: 9.7/10 (Category avg: 9.2/10)

Who Is the Company Behind Webtrends Optimize?

  • Seller: Webtrends Optimize
  • Company Website:
  • Year Founded: 2000
  • HQ Location: Egham, GB
  • Twitter: @WTOptimize
    189 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    36 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Leisure, Travel & Tourism, Marketing and Advertising
  • Company Size: 41% Medium, 40% Small

What Do G2 Reviewers Say About Webtrends Optimize?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly interface of Webtrends Optimize, making setup and testing quick and straightforward.
  • Users appreciate the excellent customer support from Webtrends Optimize, ensuring quick and thorough assistance at all times.
  • Users value the helpful support team at Webtrends Optimize, appreciating their responsiveness and willingness to assist.
  • Users appreciate the clean and user-friendly UI of Webtrends Optimize, enhancing navigation and overall workflow efficiency.
  • Users appreciate the clear insights provided by Webtrends Optimize, enhancing their ability to make informed decisions.
Cons
  • Users find the learning curve steep, as the UI can be clunky and advanced features challenging to navigate.
  • Users find difficult learning curves in Webtrends Optimize, particularly with custom goals and the advanced editor's complexity.
  • Users find the learning difficulty of Webtrends Optimize frustrating, particularly with the advanced features and documentation.
  • Users note a steep learning curve with Webtrends Optimize, particularly for those without a technical background.
  • Users find the poor interface design of Webtrends Optimize challenging, affecting navigation and ease of use.

What Are Recent G2 Reviews of Webtrends Optimize?

What Are G2 Users Discussing About Webtrends Optimize?

SAS Customer Intelligence 360

SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized customer experiences. This platform serves as a comprehensive solution for businesses seeking to enhance their marketing efforts by moving beyond outdated MarTech systems. By enabling tailored interactions that respond to real-time customer needs, SAS Customer Intelligence 360 empowers organizations to engage effectively with their audience. Targeted primarily at marketing professionals and organizations looking to optimize their customer engagement strategies, SAS Customer Intelligence 360 is particularly beneficial for those who require a robust tool for audience segmentation, campaign design, and personalization. The platform is designed to cater to a variety of use cases, including the need for detailed customer profiling and the integration of both online and offline interactions. By consolidating these interactions, marketers gain a 360-degree view of customer behavior, allowing for more informed decision-making and enhanced customer engagement. One of the key features of SAS Customer Intelligence 360 is its user-friendly interface, which simplifies complex tasks such as audience segmentation and campaign management. This accessibility enables marketers to act swiftly and effectively without needing extensive technical expertise. The platform’s ability to dynamically connect known and unknown digital activities further enriches customer profiles, providing marketers with deeper insights into customer preferences and behaviors. Additionally, SAS Customer Intelligence 360 stands out due to its seamless integration capabilities. It can connect with data residing in various environments, whether in the cloud, on-premises, or within other MarTech tools. This flexibility eliminates the need for costly migrations and allows organizations to leverage their existing data infrastructure. The platform captures detailed customer behaviors, including purchase intent and significant life events, facilitating personalized and targeted communications across multiple channels. Advanced decision-making methodologies, ranging from traditional business rules to sophisticated AI models, ensure that every customer interaction is relevant and impactful. This capability not only enhances the effectiveness of marketing campaigns but also fosters stronger relationships between brands and their customers. By utilizing SAS Customer Intelligence 360, organizations can elevate their marketing efforts, delivering meaningful and personalized experiences that resonate with their audience.

Average Rating: 4.4/5.0

Total Reviews: 146

How Do G2 Users Rate SAS Customer Intelligence 360?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 9.3/10)
  • Ease of Admin: 7.5/10 (Category avg: 8.8/10)
  • Ease of Use: 8.5/10 (Category avg: 8.8/10)
  • Quality of Support: 8.8/10 (Category avg: 9.2/10)

Who Is the Company Behind SAS Customer Intelligence 360?

  • Seller: SAS Institute Inc.
  • Company Website:
  • Year Founded: 1976
  • HQ Location: Cary, NC
  • Twitter: @SASsoftware
    60,863 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    18,638 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Banking
  • Company Size: 46% Medium, 33% Large

What Do G2 Reviewers Say About SAS Customer Intelligence 360?

AI-generated summary from verified user reviews

Pros
  • Users value the comprehensive, unified view of customers from SAS Customer Intelligence 360 for effective marketing strategies.
  • Users highlight the ease of use in SAS Customer Intelligence 360, making data management and reporting straightforward.
  • Users value the advanced analytics capabilities of SAS Customer Intelligence 360 for crafting effective, data-driven marketing strategies.
  • Users value the single view of customers SAS Customer Intelligence 360 provides, enhancing understanding of customer needs.
  • Users appreciate the differentiating flexibility of SAS Customer Intelligence 360 for developing tailored marketing strategies and campaigns.
Cons
  • Users experience a steep learning curve with SAS Customer Intelligence 360, making initial usage challenging and complex.
  • Users often face integration issues that complicate the setup and connectivity with existing systems in SAS Customer Intelligence 360.
  • Users note that SAS Customer Intelligence 360 has a high price point, making it less accessible for some businesses.
  • Users find the difficult setup of SAS Customer Intelligence 360 challenging, requiring significant time and training to integrate.
  • Users find the complexity of the interface challenging, requiring significant training for effective use of SAS Customer Intelligence 360.

What Are Recent G2 Reviews of SAS Customer Intelligence 360?

What Are G2 Users Discussing About SAS Customer Intelligence 360?

Croct

Croct is a conversion optimization platform that includes a user profile explorer, audience segmentation, content personalization, AB testing, feature flag, real-time website analytics, and a component-based CMS for modern frameworks like Next.js and React. It helps product and growth teams scale UI and website optimization, enabling faster growth without over-relying on developers.

Average Rating: 4.7/5.0

Total Reviews: 49

How Do G2 Users Rate Croct?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.2/10 (Category avg: 8.8/10)
  • Ease of Use: 8.8/10 (Category avg: 8.8/10)
  • Quality of Support: 9.9/10 (Category avg: 9.2/10)

Who Is the Company Behind Croct?

  • Seller: Croct
  • Year Founded: 2020
  • HQ Location: Denver, Colorado, US
  • Twitter: @croct_tech
    133 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    14 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Financial Services, Marketing and Advertising
  • Company Size: 55% Medium, 29% Large

What Do G2 Reviewers Say About Croct?

AI-generated summary from verified user reviews

Pros
  • Users rave about the exceptional customer support from Croct, enhancing their overall experience and ease of use.
  • Users appreciate the personalization features of Croct, enhancing user experience and boosting conversion rates effectively.
  • Users praise the ease of use of Croct, noting quick implementation and intuitive features for diverse teams.
  • Users appreciate the intuitive layout and ease of use of Croct for effective A/B testing and audience analysis.
  • Users praise the implementation ease of Croct, achieving quick project launches and seamless integration with excellent support.
Cons
  • Users note a steep learning curve for advanced features, requiring time and technical knowledge for initial setup.
  • Users find the complexity of configurations in Croct challenging, especially with slots and iframes.
  • Users report that the difficult setup can be challenging, especially for those lacking technical knowledge.
  • Users find the complex features of Croct confusing, with a challenging learning curve for the web UI interface.
  • Users find Croct's limitations in flexibility and required developer support hinder their ability to create experiences easily.

What Are Recent G2 Reviews of Croct?

Adobe Target

Adobe Target is an enterprise-level personalization and optimization platform designed to enhance digital customer experiences across various channels, including websites, mobile apps, emails, and more. By leveraging advanced machine learning algorithms and real-time data, Adobe Target enables businesses to deliver tailored content and offers, thereby improving key performance metrics such as conversions, customer retention, and revenue. Key Features and Functionality: - A/B and Multivariate Testing: Conduct A/B tests and multivariate tests to identify the most effective content, designs, and strategies for specific audience segments. - Automated Personalization: Utilize machine learning to deliver personalized experiences by analyzing visitor behavior and preferences, ensuring content relevance across digital touchpoints. - Recommendations: Automatically display products or content that might interest customers based on previous user activity, enhancing engagement and discovery. - Auto-Target: Employ advanced algorithms to identify high-performing experiences and deliver the most tailored content to each visitor, optimizing for individual profiles and behaviors. - Mobile Optimization: Test and personalize mobile web and app experiences, ensuring seamless and engaging interactions tailored to mobile users. Primary Value and Solutions Provided: Adobe Target empowers businesses to create and deliver personalized, data-driven experiences that resonate with individual customers. By optimizing digital interactions through testing and automation, companies can enhance customer engagement, increase conversion rates, and drive higher revenue. The platform's integration with Adobe Experience Cloud ensures a unified approach to personalization, enabling organizations to scale their efforts efficiently across multiple channels.

Average Rating: 4.0/5.0

Total Reviews: 68

How Do G2 Users Rate Adobe Target?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.3/10)
  • Ease of Admin: 7.3/10 (Category avg: 8.8/10)
  • Ease of Use: 7.3/10 (Category avg: 8.8/10)
  • Quality of Support: 7.3/10 (Category avg: 9.2/10)

Who Is the Company Behind Adobe Target?

  • Seller: Adobe
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,087 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE

Who Uses This Product?

  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 67% Large, 17% Small

What Do G2 Reviewers Say About Adobe Target?

AI-generated summary from verified user reviews

Pros
  • Users value the personalization capabilities of Adobe Target, enhancing their marketing efforts and user experiences.
  • Users value the ease of A/B testing setup in Adobe Target, enabling quick and efficient experiment launches.
  • Users value the capabilities for A/B testing in Adobe Target, enhancing personalized experiences and targeting efficiency.
  • Users appreciate the accessible and helpful customer support of Adobe Target, enhancing their overall experience and efficiency.
  • Users value the customization options in Adobe Target, allowing precise targeting of business decision makers effectively.
Cons
  • Users find a learning curve with Adobe Target, as setup can be time-consuming and somewhat cumbersome.
  • Users report frequent bug issues with Adobe Target, especially after updates, impacting custom experience creation and support.
  • Users find the difficult setup of Adobe Target cumbersome, requiring significant time and effort to configure effectively.
  • Users find Adobe Target not intuitive, with a manual setup process that detracts from overall usability.
  • Users face a steep learning curve with Adobe Target, requiring time for setup and adaptation compared to other modules.

What Are Recent G2 Reviews of Adobe Target?

D·engage

D·ENGAGE: CUSTOMER EXPERIENCE FINALLY DONE RIGHT. Transform your data into meaningful customer experiences at the moments that matter most. Our Customer Experience Data Platform (CXDP) empowers marketers to deliver personalized, data-driven 1:1 engagement across every channel. The platform activates your data where it lives, powers AI-driven personalization, and executes through fully native channels. Cloud or on-premise, it adapts to your needs, providing a clear, seamless journey from data to revenue. GLOBAL TRUST. MEASURABLE RESULTS. We’re trusted by more than 200+ of the world's best brands in over 30 countries across Europe, MENA, LATAM and Asia. Brands such as Turkish Airlines, Acerto, Vodafone, Unilever, Toyota, BYD, Yves Rocher, Enterprise, Lexus, İş Bankası, and UBL trust us to connect data, personalize engagement, and achieve measurable results. OUR CAPABILITIES. D·engage gives you full control to build and activate campaigns instantly, powered by real-time segmentation and true 360° customer visibility. We remove complexity by unifying all your customer data, insights, and actions in one platform. 1. True Data Foundation: the industries leading CDP Our data-first foundation powers everything we do. D·engage unifies every online and offline data point into a single, always up-to-date customer view. > Activate data instantly with zero-effort integration, no replication. > Build real-time 360° profiles across all data sources. > Connect easily to Oracle, PostgreSQL, MS SQL, SAP HANA, BigQuery, and Redshift. > Run in cloud or on-premise with full security. > Create micro-segments and personalize in real time. 2. Realtime, 1:1 Personalization: the Channels Every channel in D·engage is built natively, allowing seamless, real-time engagement across every touchpoint - Email, SMS, WhatsApp, mobile push, web push, and on-site messaging. > Omnichannel automation that connects every channel in one flow. > Journey orchestration to design and automate personalized customer paths. > Advanced analytics with unified dashboards and actionable insights. > Flexible integrations with leading CRM, BI, and marketing tools. 3. AI-Driven Intelligence: Zeki AI Our Predictive AI - Zeki - anticipates customer behavior, recommends optimal next actions, and makes hyper-personalization smarter at every step. This ensures your campaigns are always intentional and profitable. Predictive AI (Zeki AI) that anticipates behaviors and optimizes campaigns in real time. THE COMPANY D·engage is backed by leading investors including TIBAS Ventures, with participation from Gelecek Etki VC (managed in partnership with Vestel Ventures and Tacirler Asset Management), Maxis, and the Türkiye Development Fund – Invest 101 Fund. Our headquarter is in London, supporting a global team and customer base across Europe, MENA, LATAM, and Asia. Visit Dengage.com

Average Rating: 4.6/5.0

Total Reviews: 139

How Do G2 Users Rate D·engage?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.9/10 (Category avg: 8.8/10)
  • Ease of Use: 9.0/10 (Category avg: 8.8/10)
  • Quality of Support: 9.1/10 (Category avg: 9.2/10)

Who Is the Company Behind D·engage?

  • Seller: D·engage
  • Company Website:
  • Year Founded: 2018
  • HQ Location: London, GB
  • Twitter: @DengageGlobal
    53 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    148 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Apparel & Fashion, Retail
  • Company Size: 40% Small, 39% Medium

What Do G2 Reviewers Say About D·engage?

AI-generated summary from verified user reviews

Pros
  • Users love the user-friendly interface of D·engage, making it easy to implement comprehensive marketing strategies.
  • Users commend the responsive and helpful customer support of D·engage, enhancing campaign optimization and overall experience.
  • Users find D·engage's comprehensive solutions and responsive support essential for optimizing digital marketing efforts.
  • Users appreciate the effective customer engagement capabilities of D·engage, enhancing communication and driving successful marketing strategies.
  • Users love the user-friendly interface of D·engage, which enhances their overall experience and simplifies tasks.
Cons
  • Users find the learning curve steep, as building segments and the interface can be quite challenging initially.
  • Users find D·engage has limited features, particularly in WhatsApp integration and onsite personalization capabilities.
  • Users experience missing features in D·engage, particularly with integration and data processing delays affecting functionality.
  • Users feel that the reporting dashboard needs improvement and lacks depth in customization and results.
  • Users experience slow customer support, often needing to resolve issues independently, which impacts their overall experience.

What Are Recent G2 Reviews of D·engage?

What Are G2 Users Discussing About D·engage?

Webflow

Webflow is a software designed to help high-performing marketing, design, and development teams build distinctive web experiences that grow their brand and drive real revenue. The software provides web creation, optimization, and automation across an integrated visual development environment by leveraging built-in AI, audit trails, and permissions to accelerate work while keeping teams in control. It automates web publishing and optimization workflows and reduces the complexity and cost associated with managing a fragmented web technology stack. Webflow addresses the challenge of balancing creative flexibility with enterprise governance by enabling cross-functional collaboration within a single platform that eliminates the need for constant replatforming. The software supports over 300,000 companies and 2,000+ Certified Partners with enterprise-grade web experiences optimized for AI search visibility and revenue performance.

Average Rating: 4.4/5.0

Total Reviews: 981

How Do G2 Users Rate Webflow?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.7/10 (Category avg: 8.8/10)
  • Ease of Use: 8.1/10 (Category avg: 8.8/10)
  • Quality of Support: 8.5/10 (Category avg: 9.2/10)

Who Is the Company Behind Webflow?

  • Seller: Webflow
  • Year Founded: 2012
  • HQ Location: San Francisco, California
  • Twitter: @webflowapp
    1 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,628 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, Web Developer
  • Top Industries: Design, Marketing and Advertising
  • Company Size: 69% Small, 22% Medium

What Do G2 Reviewers Say About Webflow?

AI-generated summary from verified user reviews

Pros
  • Users enjoy the ease of use of Webflow, appreciating its intuitive interface and quick website building capabilities.
  • Users value the intuitive visual control of Webflow, empowering them to create responsive sites effortlessly.
  • Users value the design flexibility of Webflow, enabling fast, responsive site creation with powerful customization options.
  • Users love the intuitive visual controls of Webflow, simplifying website building without needing to code.
  • Users love Webflow's flexibility, enabling quick site creation with options for advanced coding for customization.
Cons
  • Users find the learning curve challenging due to an overwhelming interface and complex CMS configurations.
  • Users find limited features in Webflow, especially regarding CMS capabilities and e-commerce functionality.
  • Users find the pricing too high, especially when limited features are offered compared to coding a website from scratch.
  • Users have noted missing features in Webflow, such as multi-language management and flexible code management.
  • Users find the steep learning curve daunting, especially when transitioning from other platforms and dealing with complex setups.

What Are Recent G2 Reviews of Webflow?

What Are G2 Users Discussing About Webflow?

Klaviyo

Klaviyo is a software designed to help B2C businesses grow by integrating marketing, analytics, and customer service into one unified solution. The software provides email marketing, SMS, RCS, push, WhatsApp, reviews, forms, and ad orchestration by leveraging unified customer data and built-in AI to optimize messages, segments, timing, and creative. It automates personalized, trigger-based customer journeys and reduces the need for extra tools or complex setup. Klaviyo addresses the challenge of fragmented marketing data by capturing every click, purchase, and conversation into a unified customer profile that powers smarter campaign decisions. The software supports omnichannel experiences for more than 170,000 businesses, with integrations across 400+ tools and analytics capabilities including RFM analysis, funnel reporting, and catalog insights.

Average Rating: 4.6/5.0

Total Reviews: 1,314

How Do G2 Users Rate Klaviyo?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.9/10 (Category avg: 8.8/10)
  • Ease of Use: 8.6/10 (Category avg: 8.8/10)
  • Quality of Support: 8.4/10 (Category avg: 9.2/10)

Who Is the Company Behind Klaviyo?

  • Seller: Klaviyo
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Boston, Massachusetts
  • Twitter: @klaviyo
    22,042 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,983 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 81% Small, 16% Medium

What Do G2 Reviewers Say About Klaviyo?

AI-generated summary from verified user reviews

Pros
  • Users enjoy the ease of use of Klaviyo, finding it intuitive for managing campaigns and training others.
  • Users love the powerful automation of Klaviyo, enabling easy, effective, and tailored email marketing campaigns.
  • Users value the powerful automation of Klaviyo, enabling tailored campaigns that enhance engagement and boost revenue.
  • Users love the scheduling and seamless integrations of Klaviyo, enhancing campaign management across various platforms.
  • Users love the easy integration of Klaviyo, enhancing personalized campaigns and connecting effectively with customers.
Cons
  • Users find Klaviyo to be expensive with limited support, which can be overwhelming for beginners.
  • Users find the learning curve steep in Klaviyo, especially newcomers who struggle with its non-intuitive features.
  • Users express concerns about missing features in Klaviyo, including limited channel options and slow customer support.
  • Users find the limited features of Klaviyo hinder their experience, lacking depth and versatility for brand management.
  • Users experience poor customer support, with limited access and slow response times, especially on the free plan.

What Are Recent G2 Reviews of Klaviyo?

What Are G2 Users Discussing About Klaviyo?

Bluecore

Bluecore is a retail marketing platform that helps marketers turn data into revenue-generating campaigns, in minutes. With data built directly into campaign workflows alongside point-and-click predictive models, retail marketers can leave manual processes in the rearview and trigger any communication and automate the who, what, when, where of every email, mobile, site, and paid media message for each individual shopper. More than 400 brands trust Bluecore to rapidly increase customer retention and drive predictable revenue, including Express, Bass Pro Shops, Lenovo, Steve Madden, Alo Yoga, and Lulu & Georgia.

Average Rating: 4.3/5.0

Total Reviews: 91

How Do G2 Users Rate Bluecore?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.6/10 (Category avg: 8.8/10)
  • Ease of Use: 8.4/10 (Category avg: 8.8/10)
  • Quality of Support: 8.7/10 (Category avg: 9.2/10)

Who Is the Company Behind Bluecore?

  • Seller: Bluecore
  • Year Founded: 2013
  • HQ Location: New York, NY
  • Twitter: @Bluecore
    3,912 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    357 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 48% Medium, 28% Large

What Do G2 Reviewers Say About Bluecore?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Bluecore, enjoying its intuitive email editor and effective campaign management.
  • Users find Bluecore's helpful customer service and resources instrumental in driving growth and improving campaigns.
  • Users praise the resourceful and helpful customer support at Bluecore, significantly enhancing their experience and success.
  • Users value the automation features of Bluecore, simplifying account management and enhancing personalization during campaigns.
  • Users value the helpful customer support and user-friendly email builder that enhance their marketing campaigns significantly.
Cons
  • Users suggest improving the logging system for tracking emails and campaign performance more effectively.
  • Users find Bluecore's learning curve steep, noting the need for better training resources and intuitive guidance.
  • Users are disappointed by the missing features, particularly in tracking and logging for email delivery issues.
  • Users find Bluecore's interface difficult to learn, requiring extra training and lacking sufficient documentation for clarity.
  • Users desire improvements in email tracking and logging for better visibility and understanding of email delivery issues.

What Are Recent G2 Reviews of Bluecore?

What Are G2 Users Discussing About Bluecore?

Sailthru by Marigold

Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed.

Average Rating: 4.2/5.0

Total Reviews: 153

How Do G2 Users Rate Sailthru by Marigold?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.5/10 (Category avg: 8.8/10)
  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Quality of Support: 8.5/10 (Category avg: 9.2/10)

Who Is the Company Behind Sailthru by Marigold?

  • Seller: Zeta Global
  • Year Founded: 2007
  • HQ Location: New York, NY
  • Twitter: @ZetaGlobal
    16,660 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,991 employees on LinkedIn®
  • Ownership: NYSE: ZETA

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Publishing, Retail
  • Company Size: 61% Medium, 21% Small

What Do G2 Reviewers Say About Sailthru by Marigold?

AI-generated summary from verified user reviews

Pros
  • Users value the automation capabilities of Sailthru, enhancing engagement through sophisticated lifecycle campaigns and efficient management.
  • Users value the advanced automation features of Sailthru, enabling tailored campaigns and improved customer engagement.
  • Users value the advanced personalization and automation features of Sailthru, enhancing engagement through tailored customer experiences.
  • Users value Sailthru's effective personalization and automation, enhancing customer engagement through tailored experiences across channels.
  • Users value the advanced personalization and predictive analytics of Sailthru, enhancing engagement and tailored customer experiences.
Cons
  • Users find the difficult learning curve challenging, making it hard for smaller teams to effectively use Sailthru.
  • Users find the inadequate reporting features of Sailthru challenging, making data interpretation and navigation cumbersome.
  • Users find the steep learning curve of Sailthru challenging, especially for smaller teams or those lacking technical support.
  • Users find limited reporting capabilities in Sailthru, making data interpretation and analysis a challenge.
  • Users find the reporting tools cumbersome and difficult to interpret, impacting the overall usability of Sailthru.

What Are Recent G2 Reviews of Sailthru by Marigold?

What Are G2 Users Discussing About Sailthru by Marigold?

Listrak

Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identity, and cross-channel messaging, Listrak empowers marketers to unify the customer journey and activate real-time engagement strategies that drive measurable growth and revenue. Designed for enterprise-level businesses across verticals like fashion, beauty, sporting goods, and more, Listrak goes beyond traditional marketing tools. It offers a truly unified platform that eliminates silos between channels—email, SMS, push notifications, and web—giving marketers full control over how, when, and where they connect with customers. With Listrak, brands can segment audiences with precision, personalize messaging based on predictive insights, and orchestrate campaigns that resonate deeply with individual customer needs. At the heart of Listrak’s platform is Listrak Intelligence, a suite of AI-powered capabilities including identity resolution, predictive segmentation, and recommendation engines. These tools enable marketers to anticipate customer behavior, tailor experiences in real time, and increase conversions while improving retention. Whether reactivating lapsed contacts or nurturing long-term loyalty, Listrak’s lifecycle marketing capabilities ensure brands stay connected with their customers beyond the first purchase. Listrak also stands out for its strategic partnership model. More than just a technology provider, Listrak offers hands-on guidance from retail experts who work as an extension of your team. From compliance support to campaign optimization, this collaborative approach helps brands navigate complexity and maximize impact. Efficiency is another core advantage. With an intuitive user interface, pre-built automation workflows, and real-time analytics, Listrak enables marketers to execute faster, make smarter decisions, and scale seamlessly. Its enterprise-grade infrastructure ensures reliability, security, and scalability—delivering billions of messages across channels with confidence. Ultimately, Listrak is built for marketers who demand results. Every feature is designed to increase engagement, reduce churn, and accelerate profitability. By turning insights into action and delivering deeply personalized experiences, Listrak helps brands build stronger customer relationships and achieve lasting business success.

Average Rating: 4.5/5.0

Total Reviews: 300

How Do G2 Users Rate Listrak?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.7/10 (Category avg: 8.8/10)
  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Quality of Support: 9.4/10 (Category avg: 9.2/10)

Who Is the Company Behind Listrak?

  • Seller: Listrak
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Lititz, PA
  • Twitter: @Listrak
    3,182 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    246 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Retail, Consumer Goods
  • Company Size: 56% Medium, 33% Small

What Do G2 Reviewers Say About Listrak?

AI-generated summary from verified user reviews

Pros
  • Users commend Listrak for its exceptional customer support, praising their knowledgeable and responsive team dedicated to client success.
  • Users find Listrak to be easy to navigate, efficiently consolidating marketing efforts across multiple channels in one platform.
  • Users value the exceptional account management support from Listrak, fostering strong partnerships and enhancing their marketing efforts.
  • Users appreciate Listrak for its unified cross-channel experience, enhancing marketing efficiency through integrated email and SMS capabilities.
  • Users value the automation efficiency of Listrak, streamlining marketing efforts through a seamless cross-channel experience.
Cons
  • Users often find the learning curve steep, requiring significant support to navigate Listrak's complex features.
  • Users find Listrak's interface not intuitive, leading to cumbersome navigation and frustrating user experiences.
  • Users find Listrak to have a difficult learning curve, requiring extensive support and technical knowledge for effective use.
  • Users find Listrak's limited features challenging, especially for advanced design and campaign setup without technical support.
  • Users report slow performance in Listrak, affecting usability and the effectiveness of product recommendations across browsers.

What Are Recent G2 Reviews of Listrak?

What Are G2 Users Discussing About Listrak?