I mainly like the ease of use of Optimizely Web Experimentation. The visual editor is particularly appealing as it allows us to visually plug and play, making updates on landing pages much faster compared to coding. The initial setup was straightforward due to the instructions provided for implementation. Review collected by and hosted on G2.com.

The visual editor can be challenging from time to time, especially when previewing updates in real time. It can be tricky based on the type of updates we're doing, and sometimes it doesn't show things correctly. Review collected by and hosted on G2.com.