I like that Braze AI Decisioning Studio allows me to personalize interactions on a one-to-one level, moving beyond the impersonal many-to-one approaches we used in the past. It helps me understand which agents have the most impact, as well as identify relevant features for each customer, enabling me to measure uplift against my business as usual program. Additionally, I appreciate being able to understand the specific times of day, days of the week, frequency, channels, and content types that impact our customers on an individual level, something we couldn't do with our previous customer data solution. Review collected by and hosted on G2.com.

There are a few areas where Braze AI Decisioning Studio could improve for us. One thing that's been a bit tricky is that while we can see the uplift, it's challenging to understand the incremental nature of that uplift without additional analysis. We also find ourselves spending a lot of time managing the model, and if we want to make changes like reducing our frequency, we end up having to do a champion-challenger setup to reintroduce changes. It feels unexpectedly complex; I thought it would be easier to manage such changes. Review collected by and hosted on G2.com.