Best Partner Relationship Management (PRM) Software

Julie Jung
JJ
Researched and written by Julie Jung

Partner relationship management (PRM) software equips businesses with tools to manage their relationship with channel partners such as sales partners, resellers, distributors, and other service providers that promote and sell a vendor's products or services. By streamlining communication and offering end-to-end support, PRM software helps these partners drive sales and increase market reach.

PRM software provides a private portal for each partner to access documents, campaign materials, market development funds (MDF), opportunities, and deals. Sales leaders, particularly those in channel sales, utilize PRM software to maximize their channel partners, including value-added resellers (VARs) and specialty retailers. PRM software distributes opportunities and MDFs fairly, ensures partners remain on brand with messaging, captures activities, and measures partner success.

While some PRM solutions may also track compliance with laws, contractual agreements, and incentive and loyalty programs, these are typically considered as secondary capabilities. In contrast, channel incentives management (CIM) software is purpose-built to design, track, and modify incentive programs such as rebates, discounts, loyalty, gamification, and other activity-based incentives to reward channel partners.

It is important to emphasize that there are partner management solutions that can support specific types of partnerships. For example, affiliate marketing software focuses on performance-based partnerships with affiliates, influencers, and publishers who earn commissions or rewards based on measurable outcomes. In contrast, PRM software focuses on strategic co-selling partnerships with B2B sales channel partners.

These solutions should not be confused with other software products that manage relationships, like CRM software, which is used only for customers, or supplier relationship management software, which is part of supply chain management. Also, PRM software differs from partner ecosystem platforms as these platforms provide account mapping features and enable multi-partner collaboration on an ecosystem-wide scale for the entire network of channel partners. On the other hand, PRM software facilitates direct, one-to-one relationships between a company and its channel partners.

To qualify for inclusion in the Partner Relationship Management (PRM) category, a product must:

Offer portals to communicate and exchange information and content between a company and its partners, and optionally with prospects or customers
Provide onboarding, training, and certification of partners
Manage who has access to what information and decide which access rights are available for each user, group, or role
Include workflows, notifications, and alerts to automate the management of partner programs for both the company and its partners
Include deal management or deal registration that streamlines tracking partner deal or lead registrations, submissions, and approvals
Track and measure the effectiveness of MDF, co-op, and co-branded partner activities
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Featured Partner Relationship Management (PRM) Software At A Glance

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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56 Listings in Partner Relationship Management (PRM) Available
(272)4.4 out of 5
5th Easiest To Use in Partner Relationship Management (PRM) software
View top Consulting Services for Salesforce Partner Cloud (formerly Salesforce PRM)
(2,036)4.5 out of 5
4th Easiest To Use in Partner Relationship Management (PRM) software
View top Consulting Services for impact.com
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(899)4.7 out of 5
3rd Easiest To Use in Partner Relationship Management (PRM) software
View top Consulting Services for PartnerStack
(677)4.9 out of 5
2nd Easiest To Use in Partner Relationship Management (PRM) software
View top Consulting Services for ZINFI Unified Partner Management (UPM)
(553)4.5 out of 5
Entry Level Price:$25,000.00
6th Easiest To Use in Partner Relationship Management (PRM) software
(54)4.9 out of 5
Entry Level Price:Free
1st Easiest To Use in Partner Relationship Management (PRM) software
View top Consulting Services for Introw
(107)4.7 out of 5
Entry Level Price:Contact Us
15th Easiest To Use in Partner Relationship Management (PRM) software
(453)4.4 out of 5
Entry Level Price:Contact Us
12th Easiest To Use in Partner Relationship Management (PRM) software
(24)4.9 out of 5
Entry Level Price:Contact Us
8th Easiest To Use in Partner Relationship Management (PRM) software
(117)4.8 out of 5
Entry Level Price:Starting at $399.00
7th Easiest To Use in Partner Relationship Management (PRM) software
(126)4.6 out of 5
Entry Level Price:Starting at $1,500.00
11th Easiest To Use in Partner Relationship Management (PRM) software
(56)4.7 out of 5
Entry Level Price:$1,899.00
10th Easiest To Use in Partner Relationship Management (PRM) software
(485)4.4 out of 5
Entry Level Price:Contact Us
14th Easiest To Use in Partner Relationship Management (PRM) software
View top Consulting Services for Unifyr One
(29)4.3 out of 5
Entry Level Price:Contact Us
13th Easiest To Use in Partner Relationship Management (PRM) software
(24)4.6 out of 5
9th Easiest To Use in Partner Relationship Management (PRM) software