# Top Free Paid Search Intelligence Software Check out our list of free Paid Search Intelligence Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features. If you'd like to see more products and to evaluate additional feature options, compare all [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence) to ensure you get the right product. ## View Free Paid Search Intelligence Software G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our [scoring methodologies](https://research.g2.com/g2-scoring-methodologies). **15** Paid Search Intelligence Products Available View all [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence) View all [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence) [ ### Semrush ](https://www.g2.com/products/semrush/reviews) [By Adobe](https://www.g2.com/sellers/adobe) [ (3,954)4.4 out of 5 ](https://www.g2.com/products/semrush/reviews#reviews "Read Semrush Reviews") Product Description Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive propriet **Users:** Marketing Manager, Digital Marketing Manager · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 62% Small-Business, 28% Mid-Market User SentimentHow are these determined? Reviewers frequently mention the ease of use, comprehensive data, and valuable insights provided by Semrush, particularly in terms of keyword research, competitor analysis, and SEO performance tracking. Reviewers mentioned the high cost of the platform, the complexity of the interface, and the limitations of certain features, such as backlink tracking and AI integration. Semrush features and usability ratings that predict user satisfaction 8.2 Alerts Average: 7.9 8.7 Has the product been a good partner in doing business? Average: 9.5 8.3 Data Access Average: 8.1 8.3 Subdomains Average: 8.2 Year Founded 1982 HQ Location San Jose, CA Company Website https://adobe.com Twitter @Adobe LinkedIn® Page https://www.linkedin.com/company/1480/ Ownership NASDAQ:ADBE Phone +1 (888) 649-2990 [ ### Similarweb ](https://www.g2.com/products/similarweb/reviews) [By Similarweb](https://www.g2.com/sellers/similarweb) [ (1,167)4.4 out of 5 ](https://www.g2.com/products/similarweb/reviews#reviews "Read Similarweb Reviews") Product Description At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi **Users:** Account Manager, Account Executive · **Industries:** Marketing and Advertising, Retail · **Market Segment:** 40% Mid-Market, 32% Enterprise User SentimentHow are these determined? Reviewers like Similarweb's user-friendly interface, accurate data, and the ability to provide comprehensive insights into website traffic, audience behavior, and competitive benchmarking, which aids in planning strategies and identifying potential partners. Users experienced issues with data accuracy, especially for smaller or niche websites, and found the user interface confusing and not user-friendly, with some advanced features locked behind higher-tier plans. Similarweb features and usability ratings that predict user satisfaction 7.4 Alerts Average: 7.9 8.6 Has the product been a good partner in doing business? Average: 9.5 8.0 Data Access Average: 8.1 7.6 Subdomains Average: 8.2 Year Founded 2007 HQ Location New York Company Website https://www.similarweb.com Twitter @Similarweb LinkedIn® Page https://www.linkedin.com/company/429838/ Ownership NYSE: SMWB [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ### SE Ranking ](https://www.g2.com/products/se-ranking/reviews) [By SE Ranking](https://www.g2.com/sellers/se-ranking) [ (1,567)4.7 out of 5 ](https://www.g2.com/products/se-ranking/reviews#reviews "Read SE Ranking Reviews") Product Description Your Search Ecosystem, Finally in One Place Search has fundamentally changed. The rankings, AI-generated answers, local visibility, brand mentions, and social signals that shape your digital perfor **Users:** CEO, Owner · **Industries:** Marketing and Advertising, Internet · **Market Segment:** 88% Small-Business, 10% Mid-Market User SentimentHow are these determined? Reviewers frequently mention the ease of use, affordability, and the value for money that SE Ranking provides, along with its helpful local marketing tool and the ability to track keyword performance and monitor competitors. Users mentioned some limitations such as the SERP tool not being useful, some features requiring add-ons which can increase the cost, and occasional inaccuracies in keyword rankings. SE Ranking features and usability ratings that predict user satisfaction 8.7 Alerts Average: 7.9 9.4 Has the product been a good partner in doing business? Average: 9.5 8.7 Data Access Average: 8.1 8.6 Subdomains Average: 8.2 Year Founded 2012 HQ Location Palo Alto, CA Company Website https://seranking.com Twitter @SERanking LinkedIn® Page https://www.linkedin.com/company/se-ranking/ [ ### Serpstat ](https://www.g2.com/products/serpstat/reviews) [By Serpstat](https://www.g2.com/sellers/serpstat) [ (464)4.6 out of 5 ](https://www.g2.com/products/serpstat/reviews#reviews "Read Serpstat Reviews") Product Description Serpstat stands out as a comprehensive SEO toolset, empowering you with efficient control over your online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortifie **Users:** Owner, Founder · **Industries:** Marketing and Advertising, Internet · **Market Segment:** 80% Small-Business, 17% Mid-Market Serpstat features and usability ratings that predict user satisfaction 10.0 Alerts Average: 7.9 9.5 Has the product been a good partner in doing business? Average: 9.5 10.0 Data Access Average: 8.1 10.0 Subdomains Average: 8.2 ![fazeela j.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "fazeela j.") FJ Analysis tool that helps to where the website stands and helps to understand the competitor traffic[Read review](https://www.g2.com/products/serpstat/reviews/serpstat-review-8091503) ![Joseph G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joseph G.") JG It does almost everything that more expensive SEO tools do, but for a cheaper price.[Read review](https://www.g2.com/products/serpstat/reviews/serpstat-review-8167290) Year Founded 2013 HQ Location Odesa Company Website https://serpstat.com Twitter @serpstat LinkedIn® Page https://www.linkedin.com/company/10238642/ [ ### Ahrefs ](https://www.g2.com/products/ahrefs/reviews) [By Ahrefs](https://www.g2.com/sellers/ahrefs) [ (704)4.5 out of 5 ](https://www.g2.com/products/ahrefs/reviews#reviews "Read Ahrefs Reviews") Product Description Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive resear **Users:** Marketing Manager, Founder · **Industries:** Marketing and Advertising, Computer Software · **Market Segment:** 62% Small-Business, 30% Mid-Market User SentimentHow are these determined? Reviewers like the depth of SEO data and competitor insights it provides, making it easy to research keywords, analyze backlinks, track rankings, and uncover content opportunities all in one place. Users mentioned that the pricing feels relatively high, and some of the usage limits can be restrictive, especially when doing heavier SEO research. Ahrefs features and usability ratings that predict user satisfaction 7.1 Alerts Average: 7.9 8.8 Has the product been a good partner in doing business? Average: 9.5 8.8 Data Access Average: 8.1 7.8 Subdomains Average: 8.2 Year Founded 2010 HQ Location Singapore Company Website https://ahrefs.com/ Twitter @ahrefs LinkedIn® Page https://www.linkedin.com/company/ahrefs/ Phone 1-347-809-6773 [ ### MobileAction ](https://www.g2.com/products/mobileaction/reviews) [By MobileAction](https://www.g2.com/sellers/mobileaction) [ (113)4.4 out of 5 ](https://www.g2.com/products/mobileaction/reviews#reviews "Read MobileAction Reviews") Product Description Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth **Industries:** Marketing and Advertising, Computer Games · **Market Segment:** 47% Small-Business, 41% Mid-Market MobileAction features and usability ratings that predict user satisfaction 8.4 Alerts Average: 7.9 8.9 Has the product been a good partner in doing business? Average: 9.5 8.2 Data Access Average: 8.1 6.4 Subdomains Average: 8.2 SM SearchAds.com has a user-friendly interface and a simple campaign process. The platform also allows targeting specific audiences and locations,...[Read review](https://www.g2.com/products/mobileaction/reviews/mobileaction-review-7722765) ![IMRAN A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "IMRAN A.") IA Some of the most helpful aspects of SearchAds.com are: • It allows you to easily create and manage multiple Apple Search Ads campaigns and ad...[Read review](https://www.g2.com/products/mobileaction/reviews/mobileaction-review-8259805) Year Founded 2013 HQ Location San Francisco, California, United States Company Website https://mobileaction.co Twitter @MobileAction LinkedIn® Page https://www.linkedin.com/company/mobile-action/ [ ### AppTweak ](https://www.g2.com/products/apptweak/reviews) [By AppTweak](https://www.g2.com/sellers/apptweak) [ (207)4.6 out of 5 ](https://www.g2.com/products/apptweak/reviews#reviews "Read AppTweak Reviews") Product Description AppTweak is an App Store Marketing & Intelligence Platform driven by data science, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores. AppTweak stan **Users:** ASO Manager · **Industries:** Computer Games, Marketing and Advertising · **Market Segment:** 41% Small-Business, 35% Mid-Market AppTweak features and usability ratings that predict user satisfaction 8.3 Alerts Average: 7.9 9.2 Has the product been a good partner in doing business? Average: 9.5 7.9 Data Access Average: 8.1 5.0 Subdomains Average: 8.2 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Daily tracking of keyword ranks. It is the only feature we really use[Read review](https://www.g2.com/products/apptweak/reviews/apptweak-review-5374872) ![Connie L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Connie L.") CL It easily allows us to see how our apps are doing against our competitors[Read review](https://www.g2.com/products/apptweak/reviews/apptweak-review-7095823) Year Founded 2014 HQ Location Brussels, Brussels Region Company Website https://www.apptweak.com Twitter @AppTweak LinkedIn® Page https://www.linkedin.com/company/3055780/ [ ### Bluepear ](https://www.g2.com/products/bluepear/reviews) [By Bluepear](https://www.g2.com/sellers/bluepear) [ (13)4.6 out of 5 ](https://www.g2.com/products/bluepear/reviews#reviews "Read Bluepear Reviews") Product Description Bluepear is a brand search and affiliate monitoring platform designed for teams that need clear control over branded traffic. It helps companies monitor how their brand appears in search and identify **Market Segment:** 54% Small-Business, 31% Enterprise Bluepear features and usability ratings that predict user satisfaction 0.0 No information available 0.0 No information available 0.0 No information available 0.0 No information available ![Kanishk D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kanishk D.") KD As while using bluepear it help in evaluating best bidding price and would would be perfect which can actually benifut me and my organisation[Read review](https://www.g2.com/products/bluepear/reviews/bluepear-review-9965602) MB BluePear is user-friendly and makes it easy to manage patient visits, documentation, and workflows in one place. It keeps everything organized and...[Read review](https://www.g2.com/products/bluepear/reviews/bluepear-review-11447599) Year Founded 2019 HQ Location London, GB Company Website https://bluepear.net LinkedIn® Page https://www.linkedin.com/company/bluepearnet [ ### BrandVerity ](https://www.g2.com/products/brandverity/reviews) [By BrandVerity](https://www.g2.com/sellers/brandverity) [ (19)4.4 out of 5 ](https://www.g2.com/products/brandverity/reviews#reviews "Read BrandVerity Reviews") Product Description The basics of digital marketing aren’t that complicated. Consumers want to interact with brands they can trust. Brands want to earn consumers’ trust. But when a brand is distributed across various mar **Market Segment:** 42% Mid-Market, 32% Enterprise BrandVerity features and usability ratings that predict user satisfaction 8.3 Alerts Average: 7.9 9.2 Has the product been a good partner in doing business? Average: 9.5 7.2 Data Access Average: 8.1 7.8 Subdomains Average: 8.2 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC I work in affiliate management, and BrandVerity helps me identify partners that are violating our policies [Read review](https://www.g2.com/products/brandverity/reviews/brandverity-review-3468366) ![Sofie S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sofie S.") SS I appreciate that BrandVerity makes it fairly easy to set up, especially with the help of our sales representative who assisted in onboarding and...[Read review](https://www.g2.com/products/brandverity/reviews/brandverity-review-11881818) Year Founded 2008 HQ Location Forty Fort, US Company Website https://www.brandverity.com/ Twitter @brandverity LinkedIn® Page https://www.linkedin.com/company/brandverity [ ### Seobility ](https://www.g2.com/products/seobility/reviews) [By seobility GmbH](https://www.g2.com/sellers/seobility-gmbh-7d427049-ceeb-42f8-b8b4-d632076717d3) [ (402)4.6 out of 5 ](https://www.g2.com/products/seobility/reviews#reviews "Read Seobility Reviews") Product Description Seobility is your all-in-one SEO tool for better website rankings and getting cited in AI search engines: a professional SEO and AEO software suite, easy to use and competitively priced. Seobility **Users:** CEO, Owner · **Industries:** Marketing and Advertising, Computer Software · **Market Segment:** 93% Small-Business, 6% Mid-Market User SentimentHow are these determined? Reviewers like the comprehensive and easy-to-use SEO analysis, the automatic detection of technical issues, the clear and actionable improvement suggestions, and the ability to track website optimization progress over time. Users reported issues such as inconsistent dashboard updates across devices, difficulty in understanding results after processing tasks, and limitations in advanced features like backlink analysis and keyword tracking depth in the free or lower-tier plans. Seobility features and usability ratings that predict user satisfaction 8.8 Alerts Average: 7.9 9.0 Has the product been a good partner in doing business? Average: 9.5 8.8 Data Access Average: 8.1 8.8 Subdomains Average: 8.2 Year Founded 2011 HQ Location Nuremberg, Germany Company Website https://www.seobility.net/ Twitter @Seobility\_net LinkedIn® Page https://www.linkedin.com/company/seobility-seo-tool/ [ ### Adpulse ](https://www.g2.com/products/adpulse/reviews) [By Adpulse](https://www.g2.com/sellers/adpulse) [ (4)3.6 out of 5 ](https://www.g2.com/products/adpulse/reviews#reviews "Read Adpulse Reviews") Product Description Adpulse analyzes your accounts and serves up the insights and recommendations that will help optimize accounts to your goals; whether that’s improving a ROAS or CPA target, a reduction in time spent m **Market Segment:** 75% Small-Business Adpulse features and usability ratings that predict user satisfaction 0.0 Alerts Average: 7.9 0.0 No information available 0.0 Data Access Average: 8.1 0.0 No information available ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Adpulse is our first port of call every morning. We get excellent visibility of our accounts' performance and actionable insights that save money...[Read review](https://www.g2.com/products/adpulse/reviews/adpulse-review-7074393) ![inc D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "inc D.") ID Adpulse is a platform built like people like us - campaign optimisers. As such, the platform provides us extremely valuable budgeting, pacing and...[Read review](https://www.g2.com/products/adpulse/reviews/adpulse-review-7082258) HQ Location N/A Company Website https://www.adpulse.app/ LinkedIn® Page https://www.linkedin.com/company/adpulse-app [ ### OrbitalAds ](https://www.g2.com/products/orbitalads-orbitalads/reviews) [By OrbitalAds](https://www.g2.com/sellers/orbitalads) [ (4)5.0 out of 5 ](https://www.g2.com/products/orbitalads-orbitalads/reviews#reviews "Read OrbitalAds Reviews") Product Description Powerful algorithms that automatically Optimize Google Search Campaigns at scale, drastically decrease your teams manual efforts and help you stay ahead of your competitors by making your Google Searc **Market Segment:** 75% Small-Business, 50% Mid-Market OrbitalAds features and usability ratings that predict user satisfaction 0.0 No information available 0.0 No information available 0.0 No information available 0.0 No information available SP OrbitalAds helps us structure our AD groups and leverage them for higher performance and to fine-tune our audience and our targets. From the...[Read review](https://www.g2.com/products/orbitalads-orbitalads/reviews/orbitalads-review-5161435) ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") AB Their business model and great AI provides accurate leads in a very organic way.[Read review](https://www.g2.com/products/orbitalads-orbitalads/reviews/orbitalads-review-6878668) Year Founded 2016 HQ Location Madrid, ES Company Website https://www.orbitalads.io/ Twitter @orbital\_ads LinkedIn® Page https://www.linkedin.com/company/orbitalads [ ### groas ](https://www.g2.com/products/groas/reviews) [By groas](https://www.g2.com/sellers/groas) [ (1)5.0 out of 5 ](https://www.g2.com/products/groas/reviews#reviews "Read groas Reviews") Product Description groas is a marketing automation platform that helps advertisers optimize their digital campaigns, particularly in the realm of paid search, by aligning ad copy, keywords, and landing pages with user i **Market Segment:** 100% Enterprise groas features and usability ratings that predict user satisfaction 0.0 No information available 0.0 No information available 0.0 No information available 0.0 No information available ![David .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David .") D groas has completely redefined the way we manage our search ads across our portfolio companies. Across almost every vertical we play in it has...[Read review](https://www.g2.com/products/groas/reviews/groas-review-10846155) Year Founded 2025 HQ Location San Francisco, US Company Website https://groas.ai LinkedIn® Page https://www.linkedin.com/company/groas [ ### The Search Monitor ](https://www.g2.com/products/the-search-monitor/reviews) [By The Search Monitor](https://www.g2.com/sellers/the-search-monitor) [ (6)4.4 out of 5 ](https://www.g2.com/products/the-search-monitor/reviews#reviews "Read The Search Monitor Reviews") Product Description The Search Monitor captures advertising activity on paid search, organic search, social media, mobile search, and shopping engines worldwide for brand and affiliate compliance, and competitive intelli **Market Segment:** 33% Enterprise, 33% Mid-Market The Search Monitor features and usability ratings that predict user satisfaction 0.0 No information available 8.9 Has the product been a good partner in doing business? Average: 9.5 0.0 No information available 0.0 No information available ![Ramin S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ramin S.") RS This product provides an ample amount of reporting features for all 3rd party sites that integrate with ours.[Read review](https://www.g2.com/products/the-search-monitor/reviews/the-search-monitor-review-1578089) HQ Location Orlando, US Company Website https://www.thesearchmonitor.com Twitter @searchmonitor LinkedIn® Page https://www.linkedin.com/company/the-search-monitor [ ### ZonTools ](https://www.g2.com/products/zontools/reviews) [By Parable software](https://www.g2.com/sellers/parable-software-e7be7ce6-8685-46f2-ab91-7b83ae95742c) [ 0 ratings ](https://www.g2.com/products/zontools/reviews#reviews "Read ZonTools Reviews") Product Description Automate your campaigns and boost your sales with the power of ZonTools, the ultimate platform for PPC optimization for Amazon Sellers and Amazon Merch on Demand. Powered by proprietary A.I. technolog ZonTools features and usability ratings that predict user satisfaction 0.0 No information available 0.0 No information available 0.0 No information available 0.0 No information available HQ Location N/A Company Website https://parablesoftware.io/ LinkedIn® Page https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps