I use Ahrefs daily for keyword research and competitor gap analysis across B2B SaaS and IT services sites, and the report I rely on most is matching terms. Pairing it with Search Console impression data is how I decide what a page should actually cover, instead of guessing from keyword volume alone Review collected by and hosted on G2.com.

The pricing is hard to justify for a small team, and the credit limits on lower plans bite quickly when you're running audits at volume. A full content gap analysis across a large site can eat a noticeable share of a month's allowance, which makes me ration research I'd rather just do. Review collected by and hosted on G2.com.