I use Similarweb for traffic analysis, competitor benchmarking and keyword research in the retail sector. What I like best is how quickly I can compare visits, traffic sources, engagement and channel mix between competitors, and see which keywords and referring sites drive their organic and paid traffic. That helps me spot gaps and opportunities in search, and the interface makes it easy to build comparisons and export the data for reports. Review collected by and hosted on G2.com.

The main downside is that the figures are estimates, so numbers can differ from our own analytics, especially for smaller retail sites or niche segments. The price is also high, and the most useful features such as keyword and segment level detail depend on the plan. Some reports have a learning curve and the data can lag behind the latest period, so I always treat it as directional rather than exact. Review collected by and hosted on G2.com.