Best Marketing Automation Software - Page 7

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 733

Category Stats (Oct 2026)

  • Average Rating: 4.4/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: AXL — AI-native sales & marketing all-in-one OS with MCP (+11.11%) - Among all products in this category, AXL — AI-native sales & marketing all-in-one OS with MCP recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 95,400+ Authentic Reviews
  • 733+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Braze, ActiveCampaign, Insider One, Adobe Marketo Engage, Salesforce Marketing Cloud, Klaviyo, and Attentive.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=braze&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=klaviyo&focus%5B%5D=attentive)

Genoo

Marketing automation software that does what you need done: email marketing, forms, landing pages, lead nurturing, lead scoring, surveys, assessments, and more – with the #1 inbox deliverability in the business – getting more of your emails to the people you want to see them. We are honored to have recently received a Customer Service Excellence Award - because we love working with our customers to achieve the success they envision. Are you ready to leave ordinary marketing in the dust and get better results? It's time to market differently.

Average Rating: 4.3/5.0

Total Reviews: 33

How Do G2 Users Rate Genoo?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.9/10)
  • Customization : 9.7/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Genoo?

  • Seller: Genoo, LLC
  • Year Founded: 2008
  • HQ Location: Minneapolis, MN
  • Twitter: @GenooMarketing
    1,154 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®
  • Phone: +1 (763) 383-6081

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 49% Small, 41% Medium

What Do G2 Reviewers Say About Genoo?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Genoo, facilitating quick, compliant campaign setup without technical expertise.
  • Users appreciate the easy creation process of Genoo, enabling quick setup and compliant regional campaign launches.
  • Users value the easy setup of Genoo, enabling quick compliance and campaign creation in a matter of days.
  • Users find Genoo's email marketing effective for managing scores and surveys seamlessly and efficiently.
  • Users appreciate the flexibility in custom call flows, adapting easily to their specific business needs.
Cons
  • Users are frustrated by the limited customization in Genoo's KPI library, requiring manual calculations for regional goals.
  • Users dislike Genoo's standardized KPI library, which hinders the creation of custom regional KPIs for their goals.

What Are Recent G2 Reviews of Genoo?

What Are G2 Users Discussing About Genoo?

Lead Management

Total Expert is the purpose-built customer engagement platform trusted by more than 200 financial services organizations. Total Expert unifies data, marketing, sales, and compliance solutions to deliver the perfect customer journey across every financial milestone—in any market. Total Expert turns customer insights into actions that increase loyalty and drive growth for modern banks, lenders, credit unions, and insurance companies.

Average Rating: 4.5/5.0

Total Reviews: 157

How Do G2 Users Rate Lead Management?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Customization : 7.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.9/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind Lead Management?

  • Seller: Total Expert
  • Company Website:
  • Year Founded: 2012
  • HQ Location: St. Louis Park, US
  • Twitter: @totalexpertinc
    1,362 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    253 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Financial Services, Banking
  • Company Size: 73% Medium, 18% Large

What Do G2 Reviewers Say About Lead Management?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Lead Management, enabling seamless integration and customization for their needs.
  • Users value the exceptional customer support from TotalExpert, enhancing their experience and simplifying complex operational issues.
  • Users appreciate the helpfulness of Lead Management, facilitating client relationships and enhancing loan tracking efficiency.
  • Users value the seamless integrations of Total Expert, enhancing workflows and centralizing marketing and sales data effectively.
  • Users value the automation efficiency of Total Expert, enhancing engagement and streamlining processes effortlessly.
Cons
  • Users find the learning curve steep due to complex setup and overwhelming options, hindering initial usage.
  • Users find the interface not intuitive, leading to difficulties in navigation and usability of features.
  • Users feel that customer support can be slow and sometimes limited, impacting their overall experience with the product.
  • Users find the limited customization frustrating, especially for email content and lead capture apps.
  • Users find the missing features like email design and reporting limits frustrating for effective lead management.

What Are Recent G2 Reviews of Lead Management?

What Are G2 Users Discussing About Lead Management?

Mapp Marketing Cloud

Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website. Mapp Marketing Cloud helps B2C and D2C companies: - Unify customer data from various sources like websites, eCommerce, loyalty platforms, CRMs, and mobile apps, build customer profiles, and enrich these with compliant first-party data collection. - Convert data into actionable insights around each customer’s socio-demographic, behavior, and preferences to create engaging online and offline experiences. - Personalize content using these customer insights and automate cross-channel marketing across your website, emails, SMS, mobile/web push notifications, and in-app messages. - Continuously monitor and optimize your campaigns with the help of AI to help drive high engagement, capitalize on new opportunities, activate churning customers, and build customer loyalty. More than 700 companies chose Mapp for their marketing needs, including well-known brands such as Ella’s Kitchen, Farrow & Ball, Furla, Admiral Group, GLD Group, Pan Macmillan, Pladis, and many more. We've been on the market for over 20 years and constantly innovate our products and services to ensure our clients have the best support, with our global offices in London, San Diego, Berlin, Munich, Milan, and Paris.

Average Rating: 3.9/5.0

Total Reviews: 66

How Do G2 Users Rate Mapp Marketing Cloud?

  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 8.9/10)
  • Customization : 5.2/10 (Category avg: 8.4/10)
  • Performance and Reliability: 6.5/10 (Category avg: 8.7/10)
  • Workflow Capability: 6.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Mapp Marketing Cloud?

  • Seller: Mapp Digital
  • Year Founded: 2016
  • HQ Location: London, GB
  • Twitter: @Mapp_Digital
    6,055 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    414 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 44% Medium, 39% Large

What Do G2 Reviewers Say About Mapp Marketing Cloud?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the strong and practical data insights of Mapp Marketing Cloud, enhancing efficiency without overwhelming complexity.
  • Users appreciate the time-saving automation tools of Mapp Marketing Cloud, finding them efficient and easy to use.
  • Users appreciate the automation efficiency of Mapp Marketing Cloud, finding it saves time and simplifies processes.
  • Users appreciate the time-saving automation features of Mapp Marketing Cloud, enhancing efficiency in marketing strategies.
  • Users appreciate the clean and practical interface of Mapp Marketing Cloud, enhancing user experience with intuitive automation tools.
Cons
  • Users find the difficult setup of Mapp Marketing Cloud challenging, especially due to its steep learning curve and unclear documentation.
  • Users find the insufficient guidance leads to a steep learning curve and confusion with advanced features in Mapp Marketing Cloud.
  • Users find the lack of clear documentation and steep learning curve a challenge when using Mapp Marketing Cloud.
  • Users find the steep learning curve of Mapp Marketing Cloud challenging, especially with unclear documentation and complex features.
  • Users find the non-intuitive features of Mapp Marketing Cloud challenging, leading to a frustrating learning curve.

What Are Recent G2 Reviews of Mapp Marketing Cloud?

What Are G2 Users Discussing About Mapp Marketing Cloud?

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Solitics

Solitics is a real-time marketing automation platform for iGaming, online trading and retail banking brands. The platform helps teams turn live customer data into personalised engagement across the full user lifecycle, with AI helping translate user behaviour and business goals into the next best action. From first visit to long-term retention, Solitics helps brands respond to what users are doing while the moment still matters. Solitics is built around Adaptive Engagement, an approach that brings Marketing Automation, Smart Gamification and Agentic AI into one connected platform. Marketing Automation gives teams the tools to build real-time user journeys, create segments, trigger messages and coordinate communication across email, SMS, push, in-app messaging and WhatsApp. Multiple channels can work together within the same journey, so each interaction feels more relevant and connected. Smart Gamification adds another layer to the experience. Teams can use missions, widgets, mini-games, tournaments, leaderboards, progress tracking and rewards to guide user behaviour and increase participation. The Agentic AI layer helps teams move faster from insight to action. It supports strategy, segmentation, journey logic, content ideas, performance analysis and optimisation using natural language, while autonomous AI agents handle the heavy lifting up to approval by preparing strategies, logic, insights and recommendations. Teams keep full control over what goes live, so goals and KPIs can turn into practical marketing actions without manual work at every step. Solitics processes live data and responds within 0.8 seconds of user activity. The platform also offers a no-code interface and a guaranteed 45-day integration process, helping teams move from setup to live engagement quickly. Founded in 2013, Solitics works with hundreds of brands, helping them engage millions of users and process billions of customer events every day.

Average Rating: 4.6/5.0

Total Reviews: 29

How Do G2 Users Rate Solitics?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 8.9/10)
  • Customization : 10.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind Solitics?

  • Seller: Solitics
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Tel Aviv
  • Twitter: @solitics
    1 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    39 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Financial Services, Gambling & Casinos
  • Company Size: 66% Medium, 31% Small

What Do G2 Reviewers Say About Solitics?

AI-generated summary from verified user reviews

Pros
  • Users value the real-time customer engagement capabilities of Solitics, enhancing their campaigns and personalization efforts significantly.
  • Users highlight the easy creation of segments in Solitics, enhancing personalized messaging and campaign relevance.
  • Users highlight the ease of creating dynamic customer journeys with Solitics, enhancing engagement and relevance in campaigns.
  • Users value the personalization features of Solitics, enhancing customer engagement and making campaigns highly relevant.
  • Users rave about the personalization services of Solitics, enhancing engagement through tailored customer journeys.
Cons
  • Users find the steep learning curve challenging initially, especially without technical help for setup and advanced features.
  • Users find complex reporting in Solitics challenging, requiring time to master interface and reporting export flexibility.
  • Users find the initial setup complex, often requiring technical assistance to navigate properly.
  • Users find the insufficient guidance in Solitics challenging, especially during the setup and customization processes.
  • Users face integration issues, struggling with the setup due to insufficient onboarding and the need for technical support.

What Are Recent G2 Reviews of Solitics?

What Are G2 Users Discussing About Solitics?

Agillic

Agillic is the trusted Nordic marketing automation platform headquartered in Copenhagen, Denmark. Founded in 1999, Agillic helps organisations make personalisation perform, delivering meaningful, data-driven customer experiences that drive increased customer lifetime value, improved engagement, and measurable ROI – all while keeping costs and operational complexity in check. Operating exclusively on proprietary, EU-based infrastructure, Agillic empowers clients to maintain full digital sovereignty while ensuring adherence to the evolving EU regulatory landscape, including GDPR, ePrivacy, DMA, the EU AI Act, NIS2, and DORA. The Agillic platform activates zero- and first-party data to power 1:1 communication at scale. Its flexible data and content models, including headless content, allows users to create content once and dynamically tailor it across email, SMS, app, web, and paid media. Advanced orchestration tools unify customer journeys across all owned and paid channels, while built-in AI features assist with segmentation, message creation, and campaign optimisation. Agillic also integrates seamlessly with partner technologies for real-time product recommendations.

Average Rating: 4.2/5.0

Total Reviews: 25

How Do G2 Users Rate Agillic?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.9/10)
  • Customization : 7.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.1/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Agillic?

  • Seller: Agillic
  • Year Founded: 1999
  • HQ Location: Copenhagen, Denmark
  • LinkedIn® Page: www.linkedin.com
    58 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 52% Medium, 32% Small

What Do G2 Reviewers Say About Agillic?

AI-generated summary from verified user reviews

Pros
  • Users find Agillic's advanced analytics invaluable for driving customer engagement and improving campaign effectiveness.
  • Users appreciate the high-quality customer support of Agillic, which enhances their overall experience and satisfaction.
  • Users find Agillic to be easy to use, significantly enhancing their workflow and engagement capabilities.
  • Users commend Agillic for its helpful support, advanced personalization, and effective data-driven insights enhancing overall experience.
  • Users commend Agillic for its excellent integrations, enhancing data-driven insights and streamlining workflows for better engagement.
Cons
  • Users express concerns about the expensive pricing of Agillic, which may limit accessibility for smaller businesses.
  • Users often struggle with the difficult setup of Agillic, facing challenges due to its complex and steep learning curve.
  • Users report difficulties with integration in Agillic, finding the setup process complex and costly for small businesses.
  • Users face limited integration options with Agillic, which complicates setup and overall usability of the platform.
  • Users find the steep learning curve of Agillic challenging, complicating initial setup and overall usability.

What Are Recent G2 Reviews of Agillic?

What Are G2 Users Discussing About Agillic?

Ortto

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.

Average Rating: 4.4/5.0

Total Reviews: 610

How Do G2 Users Rate Ortto?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Customization : 8.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Ortto?

  • Seller: Ortto
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Sydney, Australia
  • Twitter: @ortto
    180 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    19 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Owner
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 71% Small, 27% Medium

What Do G2 Reviewers Say About Ortto?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the clean and intuitive interface of Ortto, making navigation and feature access effortless.
  • Users commend the excellent customer support, noting quick responses and helpful follow-ups on issues and performance tips.
  • Users love Ortto for its intuitive interface, making navigation and automation user-friendly and accessible for email marketing.
  • Users appreciate the intuitive interface of Ortto, making navigation and feature access effortless and enjoyable.
  • Users value the seamless integration capabilities of Ortto, streamlining workflows and enhancing communication across multiple channels.
Cons
  • Users find Ortto to be expensive, especially as costs increase with larger contact lists, impacting overall satisfaction.
  • Users find the steep learning curve of Ortto challenging, making it tough for newcomers to adapt effectively.
  • Users find Ortto has limited features and a steep learning curve for complex setups, impacting overall usability.
  • Users find limited customization options, which can complicate setup and reduce overall effectiveness in marketing campaigns.
  • Users find that Ortto has a steep learning curve, requiring extensive training to unlock its full potential.

What Are Recent G2 Reviews of Ortto?

What Are G2 Users Discussing About Ortto?

IntelligenceBank

IntelligenceBank is the AI-powered digital asset management, marketing compliance and marketing workflow platform that helps marketing teams create and manage more approved content, faster.

Average Rating: 4.5/5.0

Total Reviews: 325

How Do G2 Users Rate IntelligenceBank?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Customization : 8.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind IntelligenceBank?

  • Seller: IntelligenceBank
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Melbourne, VIC
  • Twitter: @intellibank
    346 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    82 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Coordinator
  • Top Industries: Marketing and Advertising, Construction
  • Company Size: 44% Medium, 31% Small

What Do G2 Reviewers Say About IntelligenceBank?

AI-generated summary from verified user reviews

Pros
  • Users find IntelligenceBank's ease of use beneficial for content upload, sharing, and navigation among stakeholders.
  • User praises the customizability of IntelligenceBank, valuing tailored settings and easy sharing options.
  • Users value the high customization of IntelligenceBank, enabling tailored solutions for diverse needs and seamless sharing.
  • Users value the customization options in IntelligenceBank, enhancing sharing and tailored setups for various needs.
  • Users love the easy organization of IntelligenceBank, enabling quick access and efficient tracking of assets in one place.
Cons
  • Users find the interface not intuitive, leading to cumbersome navigation and frustrating file management experiences.
  • Users find the missing features of IntelligenceBank limiting, hindering effective content management and organization.
  • Users find poor usability in IntelligenceBank due to clunky navigation, inadequate search, and frustrating templates.
  • Users find the folder management cumbersome with cluttered searches and disorganized filing systems affecting usability.
  • Users find navigation difficult, experiencing clunky scrolling and inefficient search functionality that disrupts their workflow.

What Are Recent G2 Reviews of IntelligenceBank?

What Are G2 Users Discussing About IntelligenceBank?

BuyerGenomics

BuyerGenomics is a Predictive Marketing Automation toolset that democratizes the capabilities of elite Fortune 500 marketers. "BG" uses targeted AI to automate target definition, and acquire the highest value net-new customer for each brand and automates their retention and growth.

Average Rating: 4.9/5.0

Total Reviews: 27

How Do G2 Users Rate BuyerGenomics?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.9/10)
  • Customization : 8.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.2/10 (Category avg: 8.5/10)

Who Is the Company Behind BuyerGenomics?

  • Seller: BuyerGenomics
  • HQ Location: New York, New York
  • Twitter: @BuyerGenomics
    22 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 71% Small, 25% Medium

What Do G2 Reviewers Say About BuyerGenomics?

AI-generated summary from verified user reviews

Pros
  • Users find that BuyerGenomics significantly contributes to business growth while aligning with initial budget and customer preferences.
  • Users value the effective business support from BuyerGenomics, significantly contributing to their company's success within budget.
  • Users rave about the exceptional customer service from BuyerGenomics, enhancing their overall experience significantly.
  • Users highlight the excellent customer support of BuyerGenomics, praising its responsiveness and helpfulness.
Cons
  • Users experience a challenging learning curve with BuyerGenomics, but it ultimately proves to be beneficial.

What Are Recent G2 Reviews of BuyerGenomics?

What Are G2 Users Discussing About BuyerGenomics?

Dotidot

Dotidot provides a simple, intuitive platform for feed management, PPC, and Meta automation. We offer a comprehensive solution for all eCommerce businesses, whether small or large. With Dotidot, businesses, agencies, and freelancers can effectively advertise their products at scale. Our clients have experienced significant growth in their business, including: * 163% increase in campaign conversion rates * 199% increase in click-through rates * 50% more time dedicated to strategy rather than manual tasks * And much more. Since 2014, we have empowered businesses with marketing automation. Join the 7,500+ companies already using Dotidot to boost their marketing efficiency.

Average Rating: 4.7/5.0

Total Reviews: 12

How Do G2 Users Rate Dotidot?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.9/10)
  • Customization : 6.7/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Dotidot?

  • Seller: Dotidot
  • Year Founded: 2015
  • HQ Location: Prague 5, CZ
  • LinkedIn® Page: www.linkedin.com
    26 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 54% Medium, 31% Small

What Do G2 Reviewers Say About Dotidot?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Dotidot, allowing more time to focus on designing campaigns.
Cons
  • Users note the missing important features in Dotidot, which impacts its overall effectiveness and usability.

What Are Recent G2 Reviews of Dotidot?

Positive User

Part of Positive’s digital marketing ecosystem, Positive User is the customer engagement platform built to bridge the gap between tools that are too limited for growth and platforms that are too complex and expensive. One platform. Every channel. One customer profile. Email, SMS, WhatsApp, web push, in-app, chat, landing pages, CRM, and automation: what five different vendors usually sell you, working from a single login. Marketing, sales, and customer service teams across Europe use Positive User to orchestrate the full customer journey, from first contact to loyalty, without technical barriers. What makes us different: -Clean and intuitive by design: drag-and-drop builder, ready-made automation scenarios, and onboarding AI who do the heavy lifting with you - Powerful enough to scale without limits: advanced workflows, granular segmentation and behavioral triggers -AI-native from day one: Uma, our always-on AI assistant, is embedded directly in your workflow so you can access data and uncover insights in natural language, instantly -Built and hosted in Europe: 100% European infrastructure, teams, and data governance, under European law -Human at the core: multilingual support, local teams, and strategic guidance from people who know your market Our team consists of people who always reach out for more and don’t understand the meaning of the word ‘impossible’. Trusted by 100,000+ businesses across Europe. From independent founders to companies serving millions of customers. To learn more visit: https://user.com/

Average Rating: 4.3/5.0

Total Reviews: 49

How Do G2 Users Rate Positive User?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)
  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Positive User?

  • Seller: Positive User
  • Year Founded: 2016
  • HQ Location: Paris, FR
  • Twitter: @user_com_app
    6,263 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    66 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 80% Small, 18% Medium

What Do G2 Reviewers Say About Positive User?

AI-generated summary from verified user reviews

Pros
  • Users value the automation capabilities of User.com, enabling seamless workflows that simplify marketing operations and save time.
  • Users value the automation features of User.com, enabling seamless integration and efficient customer engagement across platforms.
  • Users admire the ease of use of User.com, appreciating its seamless integration and straightforward setup for marketing tasks.
  • Users appreciate the easy implementation of User.com, noting a straightforward setup that enhances their marketing operations.
  • Users appreciate the easy setup of User.com, enabling quick integration and efficient marketing campaign launch without hassle.
Cons
  • Users find the automation complexity daunting, especially when managing advanced features and workflows effectively.
  • Users experience automation issues, as advanced branching and triggers are limited, complicating complex workflow setups.
  • Users experience occasional glitches in email delivery and complex automation setups that hinder their workflow efficiency.
  • Users find the learning curve steep due to complex features and setup challenges for new users.
  • Users note limited customization options in the workflow builder, hindering the creation of complex customer journeys effectively.

What Are Recent G2 Reviews of Positive User?

What Are G2 Users Discussing About Positive User?

Apsis One

Thinking that data-driven marketing requires tough work, heavy IT-lifting, and a myriad of complex systems? We’ve changed all of that with our all-in-One marketing platform. APSIS One is an affordable and easy-to-use platform with native campaign tools for Email, Marketing Automation, SMS, Website Personalisation, Event Management, Surveys, E-commerce and more. Turn data into sharp insights and even sharper customer experiences. APSIS One is all you need to improve results, increase retention, and grow your business. All through one smooth interface. Kick your dull and overly complex MarTech stack to the curb. Get smart with data today – not next year. Gather your data. Automate your customer journey. Grow your business with APSIS One.

Average Rating: 4.4/5.0

Total Reviews: 15

How Do G2 Users Rate Apsis One?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)
  • Customization : 9.2/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.9/10 (Category avg: 8.5/10)

Who Is the Company Behind Apsis One?

  • Seller: APSIS
  • Year Founded: 2001
  • HQ Location: Malmo, SE
  • Twitter: @APSIS
    1,019 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    78 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 60% Small, 33% Medium

What Do G2 Reviewers Say About Apsis One?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the automation features of Apsis One, enabling effortless personalized campaigns and real-time data management.
  • Users appreciate the automation efficiency of APSIS One, enabling easy personalized campaigns with minimal effort and seamless integration.
  • Users appreciate the ease of use in APSIS One, thanks to intuitive features and seamless cross-team collaboration.
  • Users value the 360° Dynamic Customer Profiles of Apsis One, enhancing collaboration and insights with real-time data updates.
  • Users appreciate the 360° Dynamic Customer Profiles of APSIS One, enhancing teamwork and data accuracy across all touchpoints.
Cons
  • Users face integration issues with APSIS One, requiring manual data handling which complicates reporting and analysis.
  • Users face challenges due to lack of integration with BI tools, leading to time-consuming manual data handling.
  • Users find the platform's complexity for new users challenging, particularly regarding segmentation and data attributes.

What Are Recent G2 Reviews of Apsis One?

What Are G2 Users Discussing About Apsis One?

RedEye

Born in 1997 and headquartered in the UK, RedEye is an AI driven marketing automation provider that uses data, technology and people to empower UK based B2C brands to drive strategies that attract, engage, convert and retain customers. We’re proud of our track record of generating significant ROI for our clients by providing them a sophisticated solution which enables them to better understand and respond to their customers. Our platform draws data from multiple sources, consolidates and enables you to gain richer insights about your customers & their behaviour, allowing you to build customer relationships through multi-channel personalisation, maximise opportunities within the customer lifecycle and increase Customer Lifetime Value.

Average Rating: 4.2/5.0

Total Reviews: 85

How Do G2 Users Rate RedEye?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 8.9/10)
  • Customization : 7.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.7/10 (Category avg: 8.5/10)

Who Is the Company Behind RedEye?

  • Seller: Spotler Group
  • Year Founded: 2001
  • HQ Location: Rotterdam, South Holland, Netherlands
  • LinkedIn® Page: www.linkedin.com
    186 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Leisure, Travel & Tourism
  • Company Size: 40% Medium, 29% Small

What Do G2 Reviewers Say About RedEye?

AI-generated summary from verified user reviews

Pros
  • Users find RedEye's ease of use invaluable, streamlining tasks and enhancing their overall productivity effortlessly.
  • Users value the automation efficiency of RedEye, simplifying campaigns and enhancing customer engagement seamlessly.
  • Users value RedEye for its analytics expertise, enabling effective reporting and insights for data-driven campaigns.
  • Users value the time efficiency provided by RedEye, simplifying tasks and enhancing multi-channel communication effortlessly.
  • Users value the ease of use and effective customer engagement features of RedEye for smooth campaign management.
Cons
  • Users find RedEye's pricing to be expensive, especially for midsize companies needing more advanced features.
  • Users find the missing features in RedEye limit functionality, with requests for better reporting and customer support.
  • Users find the initial learning curve steep, making it challenging for new team members to get started.
  • Users face access restrictions limiting features, experiencing delays in support and high costs for additional functionality.
  • Users find the reporting features lacking and suggest enhancements for a better user experience.

What Are Recent G2 Reviews of RedEye?

What Are G2 Users Discussing About RedEye?

SuprSend

SuprSend is a notification infrastructure built for modern product teams who need reliable, scalable, and developer-friendly notifications without building everything from scratch. WHY TEAMS CHOOSE SUPRSEND: Stop Rebuilding Notifications Most teams waste 3-6 months building notification systems that break at scale. SuprSend gives you enterprise-grade infrastructure out of the box so you can ship notifications in days, not months. One API, Every Channel Send to email, SMS, WhatsApp, Slack, MS Teams, mobile push, web push, and in-app—all with a single API call. No more juggling multiple vendor SDKs or maintaining separate integrations. Built for Developers, Loved by Product Teams Developers get clean APIs and SDKs (Node, Python, Java, Go, PHP). Product teams get a no-code workflow builder to create, test, and launch notifications without engineering bottlenecks. Workflows That Actually Work Build smart notification workflows with batching, digests, delays, conditional logic, timezone support, and cross-channel routing. Send the right message, on the right channel, at the right time. WHAT YOU GET: - Unified Notification API - One API for all channels - Template Management - Version-controlled templates with live preview - Workflow Builder - Drag-and-drop workflows with conditions and delays - In-App Inbox & Feed - Drop-in React components for web and mobile - User Preferences - Out-of-the-box preference management - Multi-Tenancy - Per-tenant customization for B2B2C products - Vendor Management - Automatic failover between email/SMS providers - Smart Routing - Intelligent channel selection based on user behavior - Real-time Analytics - Logs, delivery rates, and failure alerts - Data Warehouse Integration - Run campaigns on top of your data BUILT FOR: - SaaS products needing transactional emails (password resets, invoices, alerts) - B2B2C platforms requiring per-tenant notification customization - Growth teams running engagement campaigns across multiple channels - Engineering teams who don't want to build notification infrastructure TRUSTED BY: Startups to scaling companies across SaaS, E-commerce, FinTech, HealthTech, and EdTech rely on SuprSend to handle millions of notifications daily. Try SuprSend for free: https://www.suprsend.com/

Average Rating: 4.8/5.0

Total Reviews: 128

How Do G2 Users Rate SuprSend?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.9/10)
  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.4/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind SuprSend?

  • Seller: SuprSend
  • Company Website:
  • Year Founded: 2022
  • HQ Location: San Francisco, CA
  • Twitter: @SuprSend
    102 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    17 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 73% Small, 22% Medium

What Do G2 Reviewers Say About SuprSend?

AI-generated summary from verified user reviews

Pros
  • Users value the visual workflow builder of SuprSend, enabling easy management and customization of notification flows.
  • Users appreciate the ease of use of SuprSend, enabling effortless management of notification workflows without coding.
  • Users value the intuitive workflow builder of SuprSend, enabling seamless management of notifications without coding hassles.
  • Users value the simple integrations of SuprSend, facilitating quick setups and enhancing notification management seamlessly.
  • Users value the easy setup of SuprSend, allowing for straightforward customization of notification flows without coding.
Cons
  • Users find the missing features in SuprSend limit its potential, suggesting improvements for a more complete product.
  • Users seek more comprehensive features on SuprSend, noting limited capabilities for complex marketing use cases.
  • Users find the limited templates frustrating, hoping for more options to streamline their email creation process.
  • Users find the difficult setup process of SuprSend time-consuming, taking longer than anticipated for initial configuration.
  • Users find the learning curve steep initially, requiring time and effort to configure the SuprSend platform effectively.

What Are Recent G2 Reviews of SuprSend?

Force24

When every moment matters and every minute counts, master marketing automation with Force24.

Average Rating: 4.4/5.0

Total Reviews: 222

How Do G2 Users Rate Force24?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Customization : 8.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Force24?

  • Seller: Force24
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Leeds, England
  • Twitter: @Force24uk
    788 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    58 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Executive
  • Top Industries: Staffing and Recruiting, Marketing and Advertising
  • Company Size: 54% Small, 38% Medium

What Do G2 Reviewers Say About Force24?

AI-generated summary from verified user reviews

Pros
  • Users love the automation capabilities of Force24, streamlining marketing campaigns and enhancing efficiency across multiple channels.
  • Users find the easy setup of Force24 straightforward, facilitating smooth campaign management and automation from the start.
  • Users value the seamless automation of Force24, enhancing campaign management and saving time with intuitive tools.
  • Users appreciate the automation efficiency of Force24, streamlining marketing campaigns and saving valuable team time.
  • Users value the seamless automation features of Force24, enhancing their campaign management and audience targeting efficiency.
Cons
  • Users often face integration issues with Force24, leading to challenges in using the platform effectively.
  • Users find a steep learning curve with Force24, especially in navigating its extensive features and functionalities.
  • Users note limited integrations with third-party tools, which can hinder functionality and complicate workflows.
  • Users experience slow performance with Force24, especially when handling large contact lists and integrations.
  • Users find reporting customization limited in Force24, which can hinder their ability to tailor the system to their needs.

What Are Recent G2 Reviews of Force24?

What Are G2 Users Discussing About Force24?

Aritic PinPoint

Aritic is full stack automation software platform for digital business. Aritic platform for business help business with full-stack marketing automation, communication automation, CRM application, service desk application and business automation stack. At present there is more than 1800+ business globally. Aritic PinPoint is a full-stack marketing automation software platform for the digital marketing team at SMBs. It helps to build the relationship with leads, automate marketing campaigns and convert leads to paying customers easily. It has features such as landing page builder, lead scoring, lead tracking, lead nurturing, email marketing, email marketing automation, marketing campaign builder, a/b testing, web site tracking features with marketing file and library management. PinPoint integrates natively with Salesforce, SugarCRM, Zoho CRM and Social platforms like, Facebook, Twitter, LinkedIn, Google Plus, Foursquare, Instagram. Aritic Mail is transactional email relay system which helps in delivering email to the mailbox of the recipients. Aritic CRM and Aritic Desk are state of the art, full-stack customer relationship management and service desk application which efficiently helps business to maintain a continuous relationship with their end customers. These application suites are perfect for sales and support team for small and medium businesses.

Average Rating: 4.9/5.0

Total Reviews: 40

How Do G2 Users Rate Aritic PinPoint?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Customization : 9.8/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Aritic PinPoint?

  • Seller: Aritic
  • Year Founded: 2015
  • HQ Location: Bangalore, IN
  • Twitter: @ariticdotcom
    857 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    43 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 69% Small, 19% Large

What Do G2 Reviewers Say About Aritic PinPoint?

AI-generated summary from verified user reviews

Pros
  • Users value the automation features of Aritic PinPoint for effectively managing multichannel marketing campaigns with ease.
  • Users value the effective customer engagement capabilities of Aritic PinPoint, streamlining multichannel campaigns effortlessly.
  • Users appreciate the ease of use in Aritic PinPoint, simplifying multichannel campaigns and lead nurturing from one dashboard.
  • Users appreciate the ease of multichannel engagement with Aritic PinPoint, streamlining campaigns from a unified dashboard.
  • Users value the comprehensive features of Aritic PinPoint that enhance digital marketing and streamline audience engagement.
Cons
  • Users find Aritic PinPoint’s complex pricing structure and setup overwhelming, particularly for beginners and small businesses.
  • Users find the difficult setup of Aritic PinPoint overwhelming, particularly for beginners integrating various features and products.
  • Users are concerned about Aritic PinPoint’s expensive pricing structure, especially due to multiple products and add-ons.
  • Users find the learning curve steep with Aritic PinPoint, as setup and features can be overwhelming for beginners.
  • Users experience limited integrations with Aritic PinPoint, affecting their ability to fully utilize the platform's capabilities.

What Are Recent G2 Reviews of Aritic PinPoint?

What Are G2 Users Discussing About Aritic PinPoint?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025