# Best Marketing Automation Software - Page 7

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 508

### Category Stats (Jul 2026)

- **Average Rating:** 4.42/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** RESUL (+1.16%) - Among all products in this category, RESUL recorded the largest rating increase compared to last month

_Last updated: July 24, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 92,900+ Authentic Reviews
- 508+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=43119&focus%5B%5D=1934&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=22329&focus%5B%5D=3644&focus%5B%5D=18316)

Highlighted products: HubSpot Marketing Hub, Insider One, ActiveCampaign, Braze, Attentive, Klaviyo, Omnisend, and Customer.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=omnisend&focus%5B%5D=customer-io)

**Sponsored**

### Stannp.com

Send personalized postcards, letters, and self-mailers to customers globally with production centres in US, Canada and Europe. Trigger automatically by your CRM, by customer behavior, or sent as one-off campaigns. We make direct mail as easy to manage as email and equally powerful. Replicate your email strategies with Direct Mail like: \* Recovering abandoned carts with personalized postcards \* Winning back churned customers with targeted offers \* Triggering transactional notifications and renewal reminders automatically \* Running seasonal campaigns to specific customer segments \* Complementing email and paid ads with a physical touchpoint that cuts through Built To Fit Your Existing Stack: Stannp.com integrates with HubSpot, Klaviyo, Zapier, and Make, so you can trigger direct mail from the tools you already use, without rebuilding your workflows. For teams who want full control, a powerful REST API enables custom automations and high-volume programmatic sending. Trusted, Secure and Compliant: Stannp.com is ISO 27001 certified, HIPAA compliant, and ICO registered, making it a reliable choice for businesses handling sensitive customer data across regulated industries including healthcare and financial services. US mailings are processed through a USPS CASS-certified platform; UK mailings as a Royal Mail approved provider. Both ensure address accuracy and maximum deliverability. Simple Enough For Marketers Powerful Enough For Developers: Whether you're uploading a list and sending your first campaign in minutes, or building automated multi-step journeys through the API, Stannp.com scales to how your team works. Live mail tracking, campaign reporting, and ROI measurement are built in from day one. Trusted by over 85,000 businesses across the US, UK, and Canada. Over 1 billion items sent since 2014.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-07-29T21%3A09%3A09Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=49450&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Fpage%3D7&secure%5Btoken%5D=6fa91283b2b5d414d7addb46c095cce66948a5849d87fcf6367f8d9775e81dd7&secure%5Burl%5D=https%3A%2F%2Fwww.Stannp.com%2Fus%3Fsource%3DG2&secure%5Burl_type%5D=custom_url)

### [ExpertSender](https://www.g2.com/products/expertsender/reviews)

ExpertSender is a stable, high deliverability customer data platform that helps eCommerce stores to grow their revenue with marketing automation across email, SMS, mobile, web and chat channels. We provide advanced data-driven customer segmentation, RFM analysis, dynamic message personalization and dedicated support for all our customers. We've been in the business for over 14 years and deliver over 20 billion messages a year for over 1,000 brands worldwide.    We operate worldwide with offices in Gdańsk (HQ), Beijing and São Paulo. ExpertSender is an active member of several initiatives and organizations that define and promote best practices in marketing. ExpertSender is also a Silver Microsoft Partner, is ISO 27001 certified and fully GDPR compliant. Please feel free to contact us and ask about more! ExpertSender Team

**Average Rating:** 4.6/5.0

**Total Reviews:** 56

#### How Do G2 Users Rate ExpertSender?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Customization :** 8.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind ExpertSender?

- **Seller:** [ExpertSender](https://www.g2.com/sellers/expertsender)
- **Year Founded:** 2009
- **HQ Location:** Gdańsk, PL
- **Twitter:** @expertsender  
1,214 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1def60c1ad50e2eb0d0870daf254c4c665aa2e1ff30bcaee6fe4ca17ccce4622&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1989205%2F&secure%5Burl_type%5D=linkedin_company_website)  
63 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 71% Small, 20% Medium

#### What Do G2 Reviewers Say About ExpertSender?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **exceptional customer support** provided by ExpertSender, particularly praising the knowledgeable and proactive representatives.
- Users value the **powerful automation features** of ExpertSender, simplifying campaign management and enabling precise targeting.
- Users highlight the **exceptional client support** from ExpertSender, particularly praising knowledgeable representatives like Martyna for their strategic guidance.
- Users value the **advanced automation capabilities** of ExpertSender, enhancing their marketing efficiency and campaign precision.
- Users value the **intuitive interface** of ExpertSender, enhancing campaign management and enabling precise targeting efficiently.

##### Cons

- Users find the **limited templates** in ExpertSender frustrating, hindering their ability to customize effectively.
- Users face challenges with **campaign issues** , specifically the lack of relay SMTP support for email campaigns.
- Users find the **automation tools lacking** and desire greater flexibility and customization options within ExpertSender.
- Users find the **automation tools and features lacking** , along with the absence of saved report templates and dedicated IP management.
- Users find the **time-consuming process** of transferring older email messages to the new editor frustrating and inefficient.

#### What Are Recent G2 Reviews of ExpertSender?

**["Streamlined Campaign Management with Efficient Automation"](https://www.g2.com/survey_responses/expertsender-review-12700901)**

**Rating:** 4.0/5.0 stars

_— Theone P._

[Read full review](https://www.g2.com/survey_responses/expertsender-review-12700901)

**["Great email marketing tool to send big volumes while taking care of deliverabilty"](https://www.g2.com/survey_responses/expertsender-review-11346115)**

**Rating:** 4.0/5.0 stars

_— Cid d._

[Read full review](https://www.g2.com/survey_responses/expertsender-review-11346115)

#### What Are G2 Users Discussing About ExpertSender?

- [What is ExpertSender used for?](https://www.g2.com/discussions/what-is-expertsender-used-for)

### [Lead Management](https://www.g2.com/products/total-expert-lead-management/reviews)

Total Expert is the purpose-built customer engagement platform trusted by more than 200 financial services organizations. Total Expert unifies data, marketing, sales, and compliance solutions to deliver the perfect customer journey across every financial milestone—in any market. Total Expert turns customer insights into actions that increase loyalty and drive growth for modern banks, lenders, credit unions, and insurance companies.

**Average Rating:** 4.5/5.0

**Total Reviews:** 156

#### How Do G2 Users Rate Lead Management?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 7.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Lead Management?

- **Seller:** [Total Expert](https://www.g2.com/sellers/total-expert)
- **Company Website:** totalexpert.com
- **Year Founded:** 2012
- **HQ Location:** St. Louis Park, US
- **Twitter:** @totalexpertinc  
1,362 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f1d3df4c4969cd417b76c2338c967ce8d1abe42b6abad54081fe06e19d26d82c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftotal-expert%2F&secure%5Burl_type%5D=linkedin_company_website)  
248 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Financial Services, Banking
- **Company Size:** 73% Medium, 18% Large

#### What Do G2 Reviewers Say About Lead Management?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Total Expert's **ease of use** exceptional, simplifying customer information management and marketing automation effortlessly.
- Users value the **exceptional customer support** from TotalExpert, appreciating their commitment and comprehensive assistance in operations.
- Users appreciate the **helpfulness** of Lead Management, praising its comprehensive support in client relations and loan tracking.
- Users commend the **seamless integration capabilities** of Total Expert, enhancing workflows and centralizing customer data effectively.
- Users highlight the **automation efficiency** of Total Expert, streamlining processes and enhancing engagement effortlessly.

##### Cons

- New users may find the **learning curve steep** due to overwhelming options and complex setup processes.
- Users find **navigation challenging** due to an overwhelming number of options, impacting the overall user experience.
- Users experience **poor customer support** with slow response times, affecting the overall efficiency during crucial moments.
- Users find **limited customization** options frustrating, as essential features lack flexibility and modern email capabilities.
- Users find the **missing features** in Lead Management frustrating, hindering effective usage and data retrieval.

#### What Are Recent G2 Reviews of Lead Management?

**["Total Expert Makes Co-Branded Single Property Websites Easy for Daily Promotion"](https://www.g2.com/survey_responses/lead-management-review-12992779)**

**Rating:** 5.0/5.0 stars

_— Cheryl A._

[Read full review](https://www.g2.com/survey_responses/lead-management-review-12992779)

**["All in one social media connection and CRM used for easy communication"](https://www.g2.com/survey_responses/lead-management-review-12979044)**

**Rating:** 4.5/5.0 stars

_— Brynn M._

[Read full review](https://www.g2.com/survey_responses/lead-management-review-12979044)

#### What Are G2 Users Discussing About Lead Management?

- [What advice do you have for others considering Total Expert for marketing automation?](https://www.g2.com/discussions/what-advice-do-you-have-for-others-considering-total-expert-for-marketing-automation)
- [How do you use Total Expert?](https://www.g2.com/discussions/how-do-you-use-total-expert)
- [Is Total Expert a good CRM?](https://www.g2.com/discussions/is-total-expert-a-good-crm)
- [Is total expert free?](https://www.g2.com/discussions/is-total-expert-free) - 1 comment
- [What does Total Expert do?](https://www.g2.com/discussions/what-does-total-expert-do)

### [Spotler Mail+](https://www.g2.com/products/spotler-mail/reviews)

Spotler Mail+ is a comprehensive email marketing automation platform that enhances customer engagement and drives conversions. It offers a suite of user-friendly tools that enable businesses to create, manage, and optimise email campaigns effectively. Key Features: Drag-and-Drop Email Editor: Craft visually appealing, responsive email newsletters that align with your brand's identity using the intuitive drag-and-drop editor. Automated Campaigns: Set up sophisticated automated email sequences triggered by specific customer actions or events, such as welcome emails, birthday greetings, or re-engagement campaigns, to nurture leads and maintain customer relationships. Advanced Segmentation and Personalisation: Utilise behavioural data, tags, and scores to segment your audience precisely, allowing for highly personalised content that resonates with each recipient. Landing Pages and Forms: Create dedicated landing pages and web forms for event registrations, information requests, or surveys, seamlessly integrating them into your campaigns to capture leads and gather valuable insights. A/B Testing: Conduct A/B tests on various elements of your emails, such as subject lines, sender names, or content, to determine the most effective strategies and optimise campaign performance. Comprehensive Reporting: Access detailed analytics on email performance, including open rates, click-through rates, and conversions, to measure success and inform future marketing decisions. GDPR Compliance: Ensure your email marketing practices adhere to GDPR regulations with built-in compliance features, including easy management of consent and data subject requests. Integration Capabilities: Spotler Mail+ integrates seamlessly with various CRM systems, e-commerce platforms, and customer data platforms (CDPs), enabling real-time data synchronisation and enhancing the relevance and effectiveness of your email marketing efforts. Support and Services: Beyond the software, Spotler provides extensive support services, including training, technical assistance, and access to a comprehensive help centre, ensuring you can maximise the platform's potential and achieve your marketing objectives. By leveraging Spotler Mail+, businesses can deliver targeted, personalised email communications that foster customer loyalty and drive higher conversion rates.

**Average Rating:** 4.4/5.0

**Total Reviews:** 200

#### How Do G2 Users Rate Spotler Mail+?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 7.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 6.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Spotler Mail+?

- **Seller:** [Spotler Group](https://www.g2.com/sellers/spotler-group-a3f6b7c0-24fb-4205-9f31-02f8a1d43e29)
- **Year Founded:** 2001
- **HQ Location:** Rotterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b56c0f59c6bec30134538449063af8ce8521d26f28197bced3170e60a9fc965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspotler-group%2F&secure%5Burl_type%5D=linkedin_company_website)  
164 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Director
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 50% Small, 41% Medium

#### What Do G2 Reviewers Say About Spotler Mail+?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Spotler Mail+, enhancing their marketing efforts through streamlined processes and simple setup.
- Users value the **effective email marketing automation** of Spotler Mail+, enhancing engagement and success in campaigns.
- Users value the **efficiency** of Spotler Mail+, streamlining marketing efforts and enhancing email campaign success rates.
- Users value the **automation capabilities** of Spotler Mail+, enhancing engagement and streamlining complex marketing campaigns efficiently.
- Users value the **automation features** of Spotler Mail+, enhancing engagement and making complex campaigns effortless.

##### Cons

- Users find the **learning curve challenging** , requiring patience to master the many functions available in Spotler Mail+.
- Users find **template issues** in Spotler Mail+ frustrating, with non-intuitive design and slow code editor response times.
- Users are frustrated with the **functionality issues** in Spotler Mail+, especially regarding deliverability tools and pricing options.
- Users experience **performance issues** with Spotler Mail+, particularly with freezes during image uploads and delays in email design.
- Users experience **poor customer support** , often facing delays in response that exacerbate user frustrations.

#### What Are Recent G2 Reviews of Spotler Mail+?

**["Best and easy AI Email Marketing Tools"](https://www.g2.com/survey_responses/spotler-mail-review-8938202)**

**Rating:** 5.0/5.0 stars

_— Ajay K._

[Read full review](https://www.g2.com/survey_responses/spotler-mail-review-8938202)

**["Great experience for the first year"](https://www.g2.com/survey_responses/spotler-mail-review-8221769)**

**Rating:** 4.5/5.0 stars

_— Verified User in Publishing_

[Read full review](https://www.g2.com/survey_responses/spotler-mail-review-8221769)

#### What Are G2 Users Discussing About Spotler Mail+?

- [What is Spotler used for?](https://www.g2.com/discussions/what-is-spotler-used-for)
- [What is Pure360 used for?](https://www.g2.com/discussions/what-is-pure360-used-for)

### [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews)

IntelligenceBank is the AI-powered digital asset management, marketing compliance and marketing workflow platform that helps marketing teams create and manage more approved content, faster.

**Average Rating:** 4.4/5.0

**Total Reviews:** 319

#### How Do G2 Users Rate IntelligenceBank?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customization :** 8.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind IntelligenceBank?

- **Seller:** [IntelligenceBank](https://www.g2.com/sellers/intelligencebank)
- **Company Website:** www.intelligencebank.com
- **Year Founded:** 2009
- **HQ Location:** Melbourne, VIC
- **Twitter:** @intellibank  
346 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=44b416a42ff8b3bb6dba39451a32ddbf83230c78bec553dc0f8489a3ca113de8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F756602%2F&secure%5Burl_type%5D=linkedin_company_website)  
86 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Coordinator
- **Top Industries:** Marketing and Advertising, Construction
- **Company Size:** 44% Medium, 31% Small

#### What Do G2 Reviewers Say About IntelligenceBank?

_AI-generated summary from verified user reviews_

##### Pros

- Users find **IntelligenceBank's ease of use** beneficial for efficiently managing and sharing their organizational content.
- Users appreciate the **high levels of customizability** in IntelligenceBank, enabling tailored solutions for their unique needs.
- Users appreciate the **customization options** in IntelligenceBank, enhancing their ability to share and manage content effectively.
- Users value the **customization options** of IntelligenceBank, enhancing usability for diverse needs and external sharing.
- Users commend the **easy organization** of assets in IntelligenceBank, enhancing navigation and tracking efficiency.

##### Cons

- Users find the **non-intuitive interface** of IntelligenceBank clunky, making navigation and file management challenging.
- Users find the **missing features** in IntelligenceBank limiting, particularly regarding search and content management options.
- Users find **poor usability** in IntelligenceBank due to clunky navigation and ineffective search functionalities, causing frustration.
- Users find the **folder management cumbersome** , experiencing difficulties with navigation, searching, and organizing content effectively.
- Users often find **navigation difficult** , struggling with clunky interfaces and ineffective search functionalities in IntelligenceBank.

#### What Are Recent G2 Reviews of IntelligenceBank?

**["A DAM thats easy to use, a true single source of truth"](https://www.g2.com/survey_responses/intelligencebank-review-8880665)**

**Rating:** 5.0/5.0 stars

_— Omar S._

[Read full review](https://www.g2.com/survey_responses/intelligencebank-review-8880665)

**["User-Friendly with Outstanding Support"](https://www.g2.com/survey_responses/intelligencebank-review-10928600)**

**Rating:** 4.5/5.0 stars

_— Kim Z._

[Read full review](https://www.g2.com/survey_responses/intelligencebank-review-10928600)

#### What Are G2 Users Discussing About IntelligenceBank?

- [What is IntelligenceBank Marketing Software used for?](https://www.g2.com/discussions/what-is-intelligencebank-marketing-software-used-for)
- [Why do you need digital asset management?](https://www.g2.com/discussions/intelligencebank-marketing-software-why-do-you-need-digital-asset-management)
- [What does Intelligencebank do?](https://www.g2.com/discussions/what-does-intelligencebank-do)
- [What are some examples of digital assets?](https://www.g2.com/discussions/what-are-some-examples-of-digital-assets) - 2 comments
- [What is the use of Intelligencebank?](https://www.g2.com/discussions/what-is-the-use-of-intelligencebank) - 1 comment

### [Ortto](https://www.g2.com/products/ortto/reviews)

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.

**Average Rating:** 4.4/5.0

**Total Reviews:** 610

#### How Do G2 Users Rate Ortto?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Ortto?

- **Seller:** [Ortto](https://www.g2.com/sellers/ortto)
- **Company Website:** ortto.com
- **Year Founded:** 2015
- **HQ Location:** Sydney, Australia
- **Twitter:** @ortto  
180 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eeab78941023bd93b8b98b16672f6e9cb88c77f9c038adcded0c2f62f513eb02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fortto&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, CEO
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small, 27% Medium

#### What Do G2 Reviewers Say About Ortto?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Ortto, making marketing automation and customer data management effortless.
- Users commend the **responsive support team** of Ortto, enhancing their experience with efficient problem-solving and assistance.
- Users love the **intuitive interface** of Ortto, making it easy to manage customer journeys and launch campaigns quickly.
- Users love Ortto for its **powerful marketing features** , simplifying automation, lead management, and analytics in one platform.
- Users value Ortto's **robust data integration** capabilities, enhancing marketing strategies and facilitating informed decision-making.

##### Cons

- Users find Ortto **expensive** , especially as pricing increases with contact growth and essential features are behind a paywall.
- Users find the **learning curve steep** , particularly for complex automations, requiring additional training for effective use.
- Users find Ortto's **limited features** hinder effective reporting, customization, and overall functionality for advanced needs.
- Users express frustration with the **limited customization options** in Ortto, hindering their ability to tailor reports effectively.
- Users find that Ortto has a **steep learning curve** , requiring extensive training to unlock its full potential.

#### What Are Recent G2 Reviews of Ortto?

**["Automation options are incredible"](https://www.g2.com/survey_responses/ortto-review-8022737)**

**Rating:** 5.0/5.0 stars

_— Diana C._

[Read full review](https://www.g2.com/survey_responses/ortto-review-8022737)

**["Extensive Features, Fast Support, Great Value"](https://www.g2.com/survey_responses/ortto-review-12951693)**

**Rating:** 5.0/5.0 stars

_— Kenji S._

[Read full review](https://www.g2.com/survey_responses/ortto-review-12951693)

#### What Are G2 Users Discussing About Ortto?

- [What is Ortto used for?](https://www.g2.com/discussions/ortto-what-is-ortto-used-for) - 1 comment
- [What's another word for autopilot?](https://www.g2.com/discussions/what-s-another-word-for-autopilot)
- [What does it mean to be on autopilot?](https://www.g2.com/discussions/what-does-it-mean-to-be-on-autopilot)

### [Blueshift](https://www.g2.com/products/blueshift/reviews)

Stop fighting your tech stack and start talking to your customers with a platform that actually works for you. We built Blueshift because we were tired of clunky tools that add more work to your day. It is not another confusing box of parts that leaves you to figure it out on your own. We brought your data, AI, and channels together so you can focus on your message instead of your technical setup. Most marketers spend more time cleaning messy spreadsheets than actually sending emails. Our platform aggregates customer data to create meaningful profiles. You can see what people are doing in real time instead of looking at what they did weeks ago. This lets you send messages that feel personal because they are based on how people really act. It is about being relevant without the manual struggle. You should not need a math degree or an IT team to run a basic campaign. Our Customer AI handles the heavy lifting by predicting what your customers want and when they want to hear from you. It points out which groups to target and suggests the right products for each person. This AI even runs your A/B tests for you. It saves the average team about 40 hours of work every month. That is a lot of time you could spend on things that actually matter. You can coordinate everything from email and SMS to your website in one place. Your customers get a smooth ride no matter where they interact with your brand. We integrate seamlessly with your current tools so you can get started quickly. It is a simple way to increase sales and satisfy your customers without the usual operational nightmare.

**Average Rating:** 4.4/5.0

**Total Reviews:** 273

#### How Do G2 Users Rate Blueshift?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 8.4/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Blueshift?

- **Seller:** [Blueshift Labs](https://www.g2.com/sellers/blueshift-labs)
- **Company Website:** blueshift.com
- **Year Founded:** 2014
- **HQ Location:** San Francisco, CA
- **Twitter:** @blueshiftlabs  
1,884 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f3eb1dabe4e77f181273bcd8dfd1dbe5ba266098b141c4c9ac1ea1072c3278ad&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3768967%2F&secure%5Burl_type%5D=linkedin_company_website)  
96 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Email Marketing Manager, Email Marketing Specialist
- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 53% Medium, 34% Small

#### What Do G2 Reviewers Say About Blueshift?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Blueshift to be **easy to learn and user-friendly** , making onboarding and building email journeys straightforward.
- Users value the **responsive customer support** of Blueshift, appreciating quick assistance and helpful training resources.
- Users value the **advanced features and seamless integration** of Blueshift, enhancing customer engagement and marketing effectiveness.
- Users value Blueshift for its **advanced AI personalization** capabilities, enhancing customer engagement through tailored marketing experiences.
- Users appreciate the **powerful segmentation capabilities** of Blueshift, enabling targeted communication and advanced personalization.

##### Cons

- Users find the **learning curve steep** , requiring significant resources and training to effectively utilize Blueshift.
- Users find Blueshift's **missing features** in reporting and workflow builders hinder their overall experience and usability.
- Users find the **lack of essential features** frustrating, but appreciate the support team's responsiveness to requests.
- Users find Blueshift's **complexity** challenging, noting difficulties in reporting and navigating the platform effectively.
- Users find Blueshift to be **expensive** , making it challenging for smaller teams and businesses to afford.

#### What Are Recent G2 Reviews of Blueshift?

**["Powerful Blueshift Functionality That Brings Enterprise Features to Hospitality"](https://www.g2.com/survey_responses/blueshift-review-12824266)**

**Rating:** 5.0/5.0 stars

_— Bryce P._

[Read full review](https://www.g2.com/survey_responses/blueshift-review-12824266)

**["Blueshift - Dependable Performance & Seamless Integration"](https://www.g2.com/survey_responses/blueshift-review-10016435)**

**Rating:** 4.0/5.0 stars

_— SALMAN S._

[Read full review](https://www.g2.com/survey_responses/blueshift-review-10016435)

#### What Are G2 Users Discussing About Blueshift?

- [What is Blueshift used for?](https://www.g2.com/discussions/what-is-blueshift-used-for)

### [RedEye](https://www.g2.com/products/redeye/reviews)

Born in 1997 and headquartered in the UK, RedEye is an AI driven marketing automation provider that uses data, technology and people to empower UK based B2C brands to drive strategies that attract, engage, convert and retain customers. We’re proud of our track record of generating significant ROI for our clients by providing them a sophisticated solution which enables them to better understand and respond to their customers. Our platform draws data from multiple sources, consolidates and enables you to gain richer insights about your customers & their behaviour, allowing you to build customer relationships through multi-channel personalisation, maximise opportunities within the customer lifecycle and increase Customer Lifetime Value.

**Average Rating:** 4.2/5.0

**Total Reviews:** 84

#### How Do G2 Users Rate RedEye?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Customization :** 7.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind RedEye?

- **Seller:** [Spotler Group](https://www.g2.com/sellers/spotler-group-a3f6b7c0-24fb-4205-9f31-02f8a1d43e29)
- **Year Founded:** 2001
- **HQ Location:** Rotterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b56c0f59c6bec30134538449063af8ce8521d26f28197bced3170e60a9fc965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspotler-group%2F&secure%5Burl_type%5D=linkedin_company_website)  
164 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Leisure, Travel & Tourism
- **Company Size:** 40% Medium, 29% Small

#### What Do G2 Reviewers Say About RedEye?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of RedEye, enjoying its intuitive setup and straightforward operation across devices.
- Users appreciate the **automation efficiency** of RedEye, making campaign management and customer engagement effortless and effective.
- Users value RedEye's **analytics expertise** , enabling effective campaign reporting and insightful data-driven personalization.
- Users appreciate the **time efficiency** RedEye provides, helping them manage campaigns and access documents seamlessly.
- Users appreciate the **easy customer engagement** features of RedEye, which streamline campaign management and reporting.

##### Cons

- Users find RedEye to be **expensive** , especially for midsize companies seeking additional features and support.
- Users find the **reporting features lacking** , with suggestions for deeper insights and improved customer support.
- Users find the **steep learning curve** challenging for newcomers, affecting their overall experience with RedEye.
- Users face **access restrictions** , limiting features based on levels and complicating the overall experience with RedEye.
- Users find the **reporting features lacking** , suggesting improvements for a more robust experience.

#### What Are Recent G2 Reviews of RedEye?

**["A Lifesaver for Version Control and Accessibility"](https://www.g2.com/survey_responses/redeye-review-12284518)**

**Rating:** 5.0/5.0 stars

_— Abdullah M._

[Read full review](https://www.g2.com/survey_responses/redeye-review-12284518)

**["Effective for Automation, Needs Better Reporting"](https://www.g2.com/survey_responses/redeye-review-12091677)**

**Rating:** 4.5/5.0 stars

_— OMKAR S._

[Read full review](https://www.g2.com/survey_responses/redeye-review-12091677)

#### What Are G2 Users Discussing About RedEye?

- [What is RedEye used for?](https://www.g2.com/discussions/what-is-redeye-used-for)

### [Solitics](https://www.g2.com/products/solitics/reviews)

Solitics is a real-time marketing automation platform for iGaming, online trading and retail banking brands. The platform helps teams turn live customer data into personalised engagement across the full user lifecycle, with AI helping translate user behaviour and business goals into the next best action. From first visit to long-term retention, Solitics helps brands respond to what users are doing while the moment still matters. Solitics is built around Adaptive Engagement, an approach that brings Marketing Automation, Smart Gamification and Agentic AI into one connected platform. Marketing Automation gives teams the tools to build real-time user journeys, create segments, trigger messages and coordinate communication across email, SMS, push, in-app messaging and WhatsApp. Multiple channels can work together within the same journey, so each interaction feels more relevant and connected. Smart Gamification adds another layer to the experience. Teams can use missions, widgets, mini-games, tournaments, leaderboards, progress tracking and rewards to guide user behaviour and increase participation. The Agentic AI layer helps teams move faster from insight to action. It supports strategy, segmentation, journey logic, content ideas, performance analysis and optimisation using natural language, while autonomous AI agents handle the heavy lifting up to approval by preparing strategies, logic, insights and recommendations. Teams keep full control over what goes live, so goals and KPIs can turn into practical marketing actions without manual work at every step. Solitics processes live data and responds within 0.8 seconds of user activity. The platform also offers a no-code interface and a guaranteed 45-day integration process, helping teams move from setup to live engagement quickly. Founded in 2013, Solitics works with hundreds of brands, helping them engage millions of users and process billions of customer events every day.

**Average Rating:** 4.6/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate Solitics?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Customization :** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Solitics?

- **Seller:** [Solitics](https://www.g2.com/sellers/solitics)
- **Company Website:** www.solitics.com
- **Year Founded:** 2013
- **HQ Location:** Tel Aviv
- **Twitter:** @solitics  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97bcb86cf19f025e9b053ae3700e3c1c9ff64680c6b2db11fb7e945506b928eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsolitics%2F&secure%5Burl_type%5D=linkedin_company_website)  
37 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Financial Services, Gambling & Casinos
- **Company Size:** 66% Medium, 31% Small

#### What Do G2 Reviewers Say About Solitics?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **real-time customer engagement** features of Solitics, enhancing personalized outreach and campaign relevance.
- Users value the **easy data segmentation** in Solitics, enhancing personalized campaigns and improving customer engagement significantly.
- Users praise the **user-friendly journey creation** in Solitics, enabling dynamic personalization without technical expertise.
- Users value the **real-time personalization** features of Solitics, enhancing customer engagement and campaign relevance significantly.
- Users highly value the **real-time personalization services** of Solitics, enhancing customer engagement and campaign relevance effortlessly.

##### Cons

- Users find the **learning curve steep** initially, requiring technical help to navigate the setup and interface.
- Users find the **complex reporting** in Solitics challenging, impacting their ability to utilize advanced features efficiently.
- Users find the **initial setup complex** , often requiring technical assistance to navigate effectively.
- Users find the **insufficient guidance** challenging during initial setup, especially for those unfamiliar with data integration.
- Users struggle with a **learning curve for integration** in Solitics, wishing for better onboarding and support.

#### What Are Recent G2 Reviews of Solitics?

**["A powerful and flexible customer engagement platform."](https://www.g2.com/survey_responses/solitics-review-11418360)**

**Rating:** 4.0/5.0 stars

_— ✪ KHaled S._

[Read full review](https://www.g2.com/survey_responses/solitics-review-11418360)

**["Solitics gives us a clear, real-time view of how customers move through our site and apps"](https://www.g2.com/survey_responses/solitics-review-11438733)**

**Rating:** 5.0/5.0 stars

_— Nour E._

[Read full review](https://www.g2.com/survey_responses/solitics-review-11438733)

#### What Are G2 Users Discussing About Solitics?

- [What is Solitics used for?](https://www.g2.com/discussions/what-is-solitics-used-for)

### [Bixjet](https://www.g2.com/products/bixjet/reviews)

BixJet is a multichannel sales automation platform built to help teams generate leads, automate follow-ups, and close deals faster, with a strong focus on LinkedIn automation, email sequencing, WhatsApp outreach, and LinkedIn data extraction. Instead of manually switching between tools, BixJet centralizes prospecting, outreach, follow-ups, and pipeline management into one unified system.

**Average Rating:** 4.8/5.0

**Total Reviews:** 108

#### How Do G2 Users Rate Bixjet?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Bixjet?

- **Seller:** [Bixjet](https://www.g2.com/sellers/bixjet)
- **Year Founded:** 2021
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c93a4b6d865a41c8c283f5f0f2bebacb08b74ff49bc00496bede4c21e28d0d3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbixjet%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 86% Small, 11% Medium

#### What Do G2 Reviewers Say About Bixjet?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **responsive customer support** of Bixjet, noting the team's dedication to user satisfaction.
- Users find Bixjet's **ease of use** invaluable, streamlining LinkedIn outreach and enhancing their lead generation efforts.
- Users value the **automation features** of Bixjet, enhancing outreach efficiency and driving significant revenue growth seamlessly.
- Users find Bixjet's **lead management** effective and easy to use, significantly increasing potential customer engagement.
- Users love Bixjet for its **seamless automation** features, streamlining LinkedIn outreach and improving productivity effortlessly.

##### Cons

- Users find the **limited customization** options for tasks and reports in Bixjet to be a drawback.
- Users express concerns about **integration issues** , noting limitations and delays in lead uploading and LinkedIn features.
- Users find the **learning curve** with Bixjet steep initially, requiring time to fully explore advanced features.
- Users find the **lead update process somewhat slow** , wishing for a quicker response to manage their leads effectively.
- Users desire more **initial features** when signing up for Bixjet, enhancing their early experience with the CRM.

#### What Are Recent G2 Reviews of Bixjet?

**["Streamlined Outreach, Easy Setup"](https://www.g2.com/survey_responses/bixjet-review-13121188)**

**Rating:** 4.5/5.0 stars

_— Olivia M._

[Read full review](https://www.g2.com/survey_responses/bixjet-review-13121188)

**["From founder pain to founder solution — BixJet just works"](https://www.g2.com/survey_responses/bixjet-review-12275738)**

**Rating:** 4.5/5.0 stars

_— James O._

[Read full review](https://www.g2.com/survey_responses/bixjet-review-12275738)

#### What Are G2 Users Discussing About Bixjet?

- [What is Bixpand.com used for?](https://www.g2.com/discussions/what-is-bixpand-com-used-for)

### [Pingback: Marketing for builders](https://www.g2.com/products/pingback-marketing-for-builders/reviews)

Pingback is a comprehensive marketing automation platform designed to streamline the marketing and sales processes for businesses of all sizes. It enables users to plan, create, and monitor their marketing activities in a centralized environment, enhancing efficiency and effectiveness. Key Features and Functionality: - Intelligent Automations: Automate repetitive marketing tasks, allowing teams to focus on strategic initiatives. - Multichannel Campaigns: Execute campaigns across various channels, including email and WhatsApp, ensuring a broader reach. - Real-Time Insights: Access up-to-date analytics to measure campaign performance and make data-driven decisions. - Customizable Forms: Create tailored forms to capture leads and gather customer information effectively. - CRM Integration: Manage customer relationships seamlessly with an integrated CRM system. - Educational Resources: Utilize a wealth of educational content to enhance marketing strategies and team knowledge. Primary Value and Solutions Provided: Pingback addresses the challenges of fragmented marketing efforts by offering a unified platform that simplifies task management, data integration, and campaign execution. By automating routine processes and providing real-time insights, it empowers businesses to optimize their marketing strategies, improve lead conversion rates, and achieve sustainable growth.

**Average Rating:** 4.9/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Pingback: Marketing for builders?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Customization :** 9.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Pingback: Marketing for builders?

- **Seller:** [Pingback](https://www.g2.com/sellers/pingback)
- **Year Founded:** 2020
- **HQ Location:** Middletown, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cdc91415bb61d1c1a1c2718265b6f7dbd4e0b4113f05ccce486ee9348001327c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpingbackinc%2F&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Pingback: Marketing for builders?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation features** of Pingback for streamlining marketing efforts with seamless WhatsApp and CRM integration.
- Users appreciate the **automation capabilities** of Pingback, enhancing efficiency in Marketing, CRM, WhatsApp, and Email marketing.
- Users love the **seamless integrations** of Pingback, enhancing automation and CRM capabilities with WhatsApp connectivity.
- Users love the **marketing automation** features of Pingback, streamlining tasks across CRM, WhatsApp, and email marketing.

#### What Are Recent G2 Reviews of Pingback: Marketing for builders?

**["Automations and WhatsApp Integration Make This a Standout Tool"](https://www.g2.com/survey_responses/pingback-marketing-for-builders-review-11976453)**

**Rating:** 5.0/5.0 stars

_— João Henrique C._

[Read full review](https://www.g2.com/survey_responses/pingback-marketing-for-builders-review-11976453)

**["Essential Tool for Marketing and Builders"](https://www.g2.com/survey_responses/pingback-marketing-for-builders-review-11976455)**

**Rating:** 5.0/5.0 stars

_— Monalisa S._

[Read full review](https://www.g2.com/survey_responses/pingback-marketing-for-builders-review-11976455)

### [Agillic](https://www.g2.com/products/agillic/reviews)

Agillic is the trusted Nordic marketing automation platform headquartered in Copenhagen, Denmark. Founded in 1999, Agillic helps organisations make personalisation perform, delivering meaningful, data-driven customer experiences that drive increased customer lifetime value, improved engagement, and measurable ROI – all while keeping costs and operational complexity in check. Operating exclusively on proprietary, EU-based infrastructure, Agillic empowers clients to maintain full digital sovereignty while ensuring adherence to the evolving EU regulatory landscape, including GDPR, ePrivacy, DMA, the EU AI Act, NIS2, and DORA. The Agillic platform activates zero- and first-party data to power 1:1 communication at scale. Its flexible data and content models, including headless content, allows users to create content once and dynamically tailor it across email, SMS, app, web, and paid media. Advanced orchestration tools unify customer journeys across all owned and paid channels, while built-in AI features assist with segmentation, message creation, and campaign optimisation. Agillic also integrates seamlessly with partner technologies for real-time product recommendations.

**Average Rating:** 4.2/5.0

**Total Reviews:** 25

#### How Do G2 Users Rate Agillic?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Customization :** 7.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.1/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Agillic?

- **Seller:** [Agillic](https://www.g2.com/sellers/agillic)
- **Year Founded:** 1999
- **HQ Location:** Copenhagen, Denmark
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a1f8b3c363f66b6f29d6cd576d651d0523f7ac9be6d8d45fcd7592f15fbb666b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fagillic&secure%5Burl_type%5D=linkedin_company_website)  
58 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 52% Medium, 32% Small

#### What Do G2 Reviewers Say About Agillic?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **advanced personalization and data-driven insights** of Agillic, greatly enhancing customer engagement and experience.
- Users appreciate the **high-quality customer support** provided by Agillic, enhancing their overall experience with the platform.
- Users find Agillic's **ease of use** enhances workflow and engagement, streamlining the user experience effectively.
- Users value Agillic for its **advanced personalization and high-quality support** , enhancing user experience and engagement significantly.
- Users value Agillic's **advanced integration capabilities** , enhancing engagement with effective data-driven communication across channels.

##### Cons

- Users feel that Agillic's **high cost of ownership** limits its accessibility and overall value for their needs.
- Users find the **difficult setup** of Agillic challenging, impacting usability and initial experience with the product.
- Users face **integration difficulties** with Agillic, as limited options hinder smooth functionality and setup processes.
- Users often face **limited integration options** with Agillic, leading to frustration during setup and usage.
- Users find the **steep learning curve** of Agillic challenging, complicating the initial setup process significantly.

#### What Are Recent G2 Reviews of Agillic?

**["Omnichannel marketing automation for personalized customer journeys"](https://www.g2.com/survey_responses/agillic-review-11757449)**

**Rating:** 4.5/5.0 stars

_— Bernardo V._

[Read full review](https://www.g2.com/survey_responses/agillic-review-11757449)

**["Boosts Engagement with Effective In-App Messaging"](https://www.g2.com/survey_responses/agillic-review-11883062)**

**Rating:** 4.0/5.0 stars

_— DHRUV B._

[Read full review](https://www.g2.com/survey_responses/agillic-review-11883062)

#### What Are G2 Users Discussing About Agillic?

- [What is Agillic used for?](https://www.g2.com/discussions/what-is-agillic-used-for)

### [eSputnik](https://www.g2.com/products/esputnik/reviews)

eSputnik is an omnichannel customer data platform (CDP) that helps ecommerce brands grow revenue by turning customer data into automated, personalized marketing across nine channels. Powered by AI, behavioral triggers, and product recommendations — no coding required. eSputnik integrates with Shopify, WooCommerce, Magento, and other popular platforms, making it easy to connect your tech stack and activate customer data faster. With eSputnik, teams can: • Track customer behavior across websites and mobile apps. • Use AI to generate personalized product recommendations. • Build advanced customer segments using unlimited parameters and conditions. • Identify ready-to-buy and high-intent customers with AI. • Create effective triggered workflows that support customers throughout the entire lifecycle. • Launch omnichannel campaigns across email, web push, mobile push, App Inbox, in-app messages, widgets, SMS, Viber, and Telegram bots. With eSputnik, advanced marketing automation doesn’t require a technical team. Marketers can work independently using ready-to-use tools to drive sales, repeat purchases, and long-term customer loyalty.

**Average Rating:** 4.7/5.0

**Total Reviews:** 68

#### How Do G2 Users Rate eSputnik?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10)
- **Customization :** 9.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind eSputnik?

- **Seller:** [eSputnik](https://www.g2.com/sellers/esputnik)
- **Year Founded:** 2012
- **HQ Location:** Dnipro, Dniprovs'ka
- **Twitter:** @eSputnikApp  
341 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=331778f613da7224861a4dea5b1eca132d885ddb96564791e12affc7f73d308d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fesputnikcdp%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 61% Small, 35% Medium

#### What Do G2 Reviewers Say About eSputnik?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend eSputnik for its **strong customer engagement tools** , significantly enhancing user retention and growth.
- Users commend eSputnik for its **easy integration** , achieving smooth setup and timely support throughout the process.
- Users praise the **seamless integration** of eSputnik, appreciating timely support and smooth implementation into their systems.
- Users commend eSputnik's **user-friendly interface** , enabling smooth integration and effective utilization with ongoing support.
- Users commend eSputnik's **analytics expertise** , which significantly enhances marketing effectiveness and user engagement strategies.

#### What Are Recent G2 Reviews of eSputnik?

**["Exceptional Support, Easy Email Editor, and Great Value"](https://www.g2.com/survey_responses/esputnik-review-12870615)**

**Rating:** 4.0/5.0 stars

_— Matvey G._

[Read full review](https://www.g2.com/survey_responses/esputnik-review-12870615)

**["Reliable Platform with Fast Support and Powerful Automation"](https://www.g2.com/survey_responses/esputnik-review-12883364)**

**Rating:** 4.0/5.0 stars

_— Yevhen H._

[Read full review](https://www.g2.com/survey_responses/esputnik-review-12883364)

#### What Are G2 Users Discussing About eSputnik?

- [What is eSputnik used for?](https://www.g2.com/discussions/what-is-esputnik-used-for)

### [Apsis One](https://www.g2.com/products/apsis-apsis-one/reviews)

Thinking that data-driven marketing requires tough work, heavy IT-lifting, and a myriad of complex systems? We’ve changed all of that with our all-in-One marketing platform. APSIS One is an affordable and easy-to-use platform with native campaign tools for Email, Marketing Automation, SMS, Website Personalisation, Event Management, Surveys, E-commerce and more. Turn data into sharp insights and even sharper customer experiences. APSIS One is all you need to improve results, increase retention, and grow your business. All through one smooth interface. Kick your dull and overly complex MarTech stack to the curb. Get smart with data today – not next year. Gather your data. Automate your customer journey. Grow your business with APSIS One.

**Average Rating:** 4.4/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Apsis One?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Customization :** 9.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Apsis One?

- **Seller:** [APSIS](https://www.g2.com/sellers/apsis)
- **Year Founded:** 2001
- **HQ Location:** Malmo, SE
- **Twitter:** @APSIS  
1,019 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=394dc967bc608af92684d331a9d09e5ce4a21c14addf1521cfea7faee7cb02bf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapsis-international-ab&secure%5Burl_type%5D=linkedin_company_website)  
81 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 60% Small, 33% Medium

#### What Do G2 Reviewers Say About Apsis One?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation capabilities** of Apsis One, enabling effortless, personalized campaigns and efficient data management.
- Users appreciate the **automation efficiency** of APSIS One, enabling effortless campaign management and dynamic customer profile updates.
- Users appreciate the **ease of use** of APSIS One, enjoying intuitive features that simplify campaign management and data access.
- Users enjoy the **personalized insights** from APSIS One's dynamic customer profiles, enhancing collaboration and decision-making across teams.
- Users value the **360° Dynamic Customer Profiles** in Apsis One, enhancing collaboration and providing real-time, unified data insights.

##### Cons

- Users face **integration issues** with Apsis One, requiring manual data handling for BI tools and complicating reporting processes.
- Users struggle with the **lack of integration** with BI tools, leading to cumbersome manual data handling and stale reports.
- Users find Apsis One's interface **slightly complex** , particularly with segmentation and data attributes, hindering new user experience.

#### What Are Recent G2 Reviews of Apsis One?

**["Apsis One’s 360° Dynamic Customer Profiles Unite Data Seamlessly"](https://www.g2.com/survey_responses/apsis-one-review-12957664)**

**Rating:** 5.0/5.0 stars

_— jamsheed I._

[Read full review](https://www.g2.com/survey_responses/apsis-one-review-12957664)

**["Unifies Data for Personalized Marketing, Needs Improved BI Integration"](https://www.g2.com/survey_responses/apsis-one-review-12278848)**

**Rating:** 4.0/5.0 stars

_— Fansler O._

[Read full review](https://www.g2.com/survey_responses/apsis-one-review-12278848)

#### What Are G2 Users Discussing About Apsis One?

- [What is APSIS One used for?](https://www.g2.com/discussions/what-is-apsis-one-used-for) - 1 comment

### [Positive User](https://www.g2.com/products/positive-user/reviews)

Part of Positive’s digital marketing ecosystem, Positive User is the customer engagement platform built to bridge the gap between tools that are too limited for growth and platforms that are too complex and expensive. One platform. Every channel. One customer profile. Email, SMS, WhatsApp, web push, in-app, chat, landing pages, CRM, and automation: what five different vendors usually sell you, working from a single login. Marketing, sales, and customer service teams across Europe use Positive User to orchestrate the full customer journey, from first contact to loyalty, without technical barriers. What makes us different: -Clean and intuitive by design: drag-and-drop builder, ready-made automation scenarios, and onboarding AI who do the heavy lifting with you - Powerful enough to scale without limits: advanced workflows, granular segmentation and behavioral triggers -AI-native from day one: Uma, our always-on AI assistant, is embedded directly in your workflow so you can access data and uncover insights in natural language, instantly -Built and hosted in Europe: 100% European infrastructure, teams, and data governance, under European law -Human at the core: multilingual support, local teams, and strategic guidance from people who know your market Our team consists of people who always reach out for more and don’t understand the meaning of the word ‘impossible’. Trusted by 100,000+ businesses across Europe. From independent founders to companies serving millions of customers. To learn more visit: https://user.com/

**Average Rating:** 4.3/5.0

**Total Reviews:** 51

#### How Do G2 Users Rate Positive User?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Positive User?

- **Seller:** [Positive User](https://www.g2.com/sellers/positive-user)
- **Year Founded:** 2016
- **HQ Location:** Paris, FR
- **Twitter:** @user\_com\_app  
6,263 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=70a50bafdda6c7c884c51ce22a55aa41734c9b2cfedfb7901c2703a98a724261&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fuser-com%2F&secure%5Burl_type%5D=linkedin_company_website)  
72 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 76% Small, 18% Medium

#### What Do G2 Reviewers Say About Positive User?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **effortless automation** capabilities of User.com, streamlining marketing operations and saving significant time.
- Users value the **automation features** of User.com, enabling efficient campaign management and seamless engagement across channels.
- Users commend the **ease of use** of User.com, highlighting its intuitive setup and streamlined marketing processes.
- Users appreciate the **easy implementation** of User.com, allowing for a quick and straightforward setup process for marketing automation.
- Users appreciate the **easy setup** of User.com, enabling quick onboarding and seamless integration with existing tools.

##### Cons

- Users face **automation complexity** in Positive User, struggling with advanced setups and overwhelming features for new users.
- Users find the **automation limitations** in Positive User hinder complex workflows, requiring cumbersome workarounds for advanced scenarios.
- Users experience **occasional glitches** with email delivery and integrations that hinder workflow efficiency.
- Users find the **learning curve steep** with User.com due to complex features and automation setups for new users.
- Users note a **lack of advanced customization** in workflow options, limiting complex automation abilities and user journeys.

#### What Are Recent G2 Reviews of Positive User?

**["Comprehensive CRM and Automation, Needs Enhanced Insights"](https://www.g2.com/survey_responses/positive-user-review-12532905)**

**Rating:** 4.0/5.0 stars

_— Udaya D._

[Read full review](https://www.g2.com/survey_responses/positive-user-review-12532905)

**["Perfect Fit for DACH B2B Sales Compliance"](https://www.g2.com/survey_responses/positive-user-review-12983474)**

**Rating:** 4.0/5.0 stars

_— Verified User in Building Materials_

[Read full review](https://www.g2.com/survey_responses/positive-user-review-12983474)

#### What Are G2 Users Discussing About Positive User?

- [What does User.Com do?](https://www.g2.com/discussions/what-does-user-com-do) - 1 comment
- [What is UserEngage?](https://www.g2.com/discussions/what-is-userengage)
- [Is User com good?](https://www.g2.com/discussions/is-user-com-good) - 1 comment
- [Is user com a CRM?](https://www.g2.com/discussions/is-user-com-a-crm)

### [Aritic PinPoint](https://www.g2.com/products/aritic-pinpoint/reviews)

Aritic is full stack automation software platform for digital business. Aritic platform for business help business with full-stack marketing automation, communication automation, CRM application, service desk application and business automation stack. At present there is more than 1800+ business globally. Aritic PinPoint is a full-stack marketing automation software platform for the digital marketing team at SMBs. It helps to build the relationship with leads, automate marketing campaigns and convert leads to paying customers easily. It has features such as landing page builder, lead scoring, lead tracking, lead nurturing, email marketing, email marketing automation, marketing campaign builder, a/b testing, web site tracking features with marketing file and library management. PinPoint integrates natively with Salesforce, SugarCRM, Zoho CRM and Social platforms like, Facebook, Twitter, LinkedIn, Google Plus, Foursquare, Instagram. Aritic Mail is transactional email relay system which helps in delivering email to the mailbox of the recipients. Aritic CRM and Aritic Desk are state of the art, full-stack customer relationship management and service desk application which efficiently helps business to maintain a continuous relationship with their end customers. These application suites are perfect for sales and support team for small and medium businesses.

**Average Rating:** 4.8/5.0

**Total Reviews:** 41

#### How Do G2 Users Rate Aritic PinPoint?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customization :** 9.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Aritic PinPoint?

- **Seller:** [Aritic](https://www.g2.com/sellers/aritic)
- **Year Founded:** 2015
- **HQ Location:** Bangalore, IN
- **Twitter:** @ariticdotcom  
857 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7aac6507fc9b7c6afdd58288acc8cdd92a9d0c69933b0eb39d1acabc1c1fbf2a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fariticdotcom%2F&secure%5Burl_type%5D=linkedin_company_website)  
49 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 67% Small, 19% Large

#### What Do G2 Reviewers Say About Aritic PinPoint?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation of multichannel campaigns** , enhancing audience engagement and simplifying marketing efforts from one dashboard.
- Users value the **effective customer engagement** capabilities of Aritic PinPoint, enhancing interactions through automated multichannel campaigns.
- Users appreciate the **ease of use** of Aritic PinPoint, enabling effortless management of multichannel marketing campaigns from one dashboard.
- Users value the **easy audience engagement** provided by Aritic PinPoint's automated multichannel campaign management tools.
- Users appreciate the **helpful features** of Aritic PinPoint, enhancing marketing automation and audience engagement from one dashboard.

##### Cons

- Users often face **complexity issues** with Aritic PinPoint, citing confusion over pricing and complications in setup.
- Users find the **difficult setup** of Aritic PinPoint overwhelming, especially for beginners unfamiliar with its features.
- Users note that Aritic PinPoint is **expensive** , with a confusing pricing structure that may not suit small businesses.
- Users find the **learning curve steep** , especially for beginners navigating Aritic PinPoint's complex features and interface.
- Users express concerns about **limited integrations** with Aritic PinPoint, affecting connectivity with other essential tools.

#### What Are Recent G2 Reviews of Aritic PinPoint?

**["Tailored Automation for Creative Agencies with Room for Improvement"](https://www.g2.com/survey_responses/aritic-pinpoint-review-13070280)**

**Rating:** 4.0/5.0 stars

_— Verified User in Media Production_

[Read full review](https://www.g2.com/survey_responses/aritic-pinpoint-review-13070280)

**["Comprehensive Marketing Automation That Delivers Results"](https://www.g2.com/survey_responses/aritic-pinpoint-review-11806120)**

**Rating:** 4.5/5.0 stars

_— parmeshwar s._

[Read full review](https://www.g2.com/survey_responses/aritic-pinpoint-review-11806120)

#### What Are G2 Users Discussing About Aritic PinPoint?

- [What is Aritic PinPoint used for?](https://www.g2.com/discussions/what-is-aritic-pinpoint-used-for)

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[Browse Marketing Automation Themes](/categories/marketing-automation/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 10, 2025

Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more.

A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time.

Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel.

To qualify for inclusion in the Marketing Automation category, a product must:

- Automate two or more of the following workflows: email, social media, SMS, and digital ads
- Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting
- Act as a central marketing database for marketing information and interactions
- Allow dynamic segmentation of marketing campaign targets
- Contact targets across multiple channels after specific actions, triggers, or periods of time
- Generate forms and landing pages to collect prospect information
- Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI)
- Provide personalization features to tailor marketing campaigns based on customer behavior
- Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms
- Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing

Show More

* * *

## How Do You Choose the Right Marketing Automation Software?

### What You Should Know About Marketing Automation Software

### What is Marketing Automation Software?

Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation.

The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing.

With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information.

Key Benefits of Marketing Automation Software

- Measure campaigns to optimize, justify, and prioritize initiatives
- Reduce time spent administering marketing programs and completing tasks
- Improve close rates with timely and relevant engagement
- Boost brand and messaging consistency across campaigns and channels via templates and standards
- Shorten sales cycles with quicker response times
- Customize marketing to each customer’s needs
- Create scheduled and automated activities for around-the-clock engagement without manual effort

### Why Use Marketing Automation Software?

Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies.

Key Business Problems Solved with Marketing Automation Software

- Create more targeted, well-informed content
- Provide overall message direction based on customer data
- Customize messaging across a customer base
- Personalize messaging without manual entry
- Reduce staffing and labor costs

### Who Uses Marketing Automation Software?

Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy.

**Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy.

**Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering.

**Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content.

### Kinds of Marketing Automation Software

Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution:

**Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies.

**Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads.

**Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on.

**B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently.

B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging.

### Marketing Automation Software Features

**Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter.

A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need.

**Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived.

**Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead.

**Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well.

**Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase.

**Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc.

Many marketing automation software tools will also offer the following features: 

- [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement)
- [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising)
- [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing)
- [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization)
- [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics)
- [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening)
- [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting)
- [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b)
- [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c)
- [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking)

### Trends Related to Marketing Automation Software

**Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc.

### Potential Issues with Marketing Automation Software

**Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business.

### Software and Services Related to Marketing Automation Software

[**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand.

Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data.

[**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign.

[**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.