# Best Marketing Automation Software - Page 10 ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 508 ### Category Stats (Aug 2026) - **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 93,000+ Authentic Reviews - 508+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Automation Software ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=43119&focus%5B%5D=1934&focus%5B%5D=20732&focus%5B%5D=22329&focus%5B%5D=88175&focus%5B%5D=3644&focus%5B%5D=18316) Highlighted products: HubSpot Marketing Hub, Insider One, ActiveCampaign, Braze, Klaviyo, Attentive, Omnisend, and Customer.io. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=klaviyo&focus%5B%5D=attentive&focus%5B%5D=omnisend&focus%5B%5D=customer-io) **Sponsored** ### Stannp.com Send personalized postcards, letters, and self-mailers to customers globally with production centres in US, Canada and Europe. Trigger automatically by your CRM, by customer behavior, or sent as one-off campaigns. We make direct mail as easy to manage as email and equally powerful. Replicate your email strategies with Direct Mail like: \* Recovering abandoned carts with personalized postcards \* Winning back churned customers with targeted offers \* Triggering transactional notifications and renewal reminders automatically \* Running seasonal campaigns to specific customer segments \* Complementing email and paid ads with a physical touchpoint that cuts through Built To Fit Your Existing Stack: Stannp.com integrates with HubSpot, Klaviyo, Zapier, and Make, so you can trigger direct mail from the tools you already use, without rebuilding your workflows. For teams who want full control, a powerful REST API enables custom automations and high-volume programmatic sending. Trusted, Secure and Compliant: Stannp.com is ISO 27001 certified, HIPAA compliant, and ICO registered, making it a reliable choice for businesses handling sensitive customer data across regulated industries including healthcare and financial services. US mailings are processed through a USPS CASS-certified platform; UK mailings as a Royal Mail approved provider. Both ensure address accuracy and maximum deliverability. Simple Enough For Marketers Powerful Enough For Developers: Whether you're uploading a list and sending your first campaign in minutes, or building automated multi-step journeys through the API, Stannp.com scales to how your team works. Live mail tracking, campaign reporting, and ROI measurement are built in from day one. Trusted by over 85,000 businesses across the US, UK, and Canada. Over 1 billion items sent since 2014. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-02T10%3A11%3A24Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=49450&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Fpage%3D10&secure%5Btoken%5D=a15fcf3aa415ebe73416e023707d8b04b90681a5691f23bcc583d8cc703b27a2&secure%5Burl%5D=https%3A%2F%2Fwww.Stannp.com%2Fus%3Fsource%3DG2&secure%5Burl_type%5D=custom_url) ### [Quick Hub](https://www.g2.com/products/quick-hub/reviews) Quick Hub Comprehensive Marketing Automation for Modern Businesses Quick Hub is an integrated marketing platform designed to help small and mid-sized companies compete with enterprise-level resources without adding staff or complexity. By unifying every major outreach channel and layering in workflow automation, Quick Hub transforms fragmented promotional tasks into an efficient, measurable system. Centralised Command Centre A single, intuitive dashboard provides real-time visibility across email, SMS, WhatsApp, social networks, connected TV placements, online reviews, advertising budgets and campaign performance. Key health indicators engagement rates, spend allocation, lead volume and reputation score are updated continuously, enabling informed decisions in moments rather than meetings. Multichannel Campaign Orchestration Plan a promotion once and deploy it everywhere: text, email, Facebook, Instagram, LinkedIn, X, Google Business Profile, connected TV and in store QR codes. Quick Hub automatically resizes creative assets, enforces character limits, and inserts jurisdiction-specific disclaimers, ensuring each message meets both platform guidelines and regulatory requirements. Reputation Management Automated review requests are sent at optimal touch-points after purchase, appointment completion or service fulfillment guiding satisfied customers to leave verified feedback on Google, Yelp, industry directories and social pages. AI-Powered Marketing Agents Proprietary AI agents generate channel ready content, draft audience specific advertisements and construct multi-step nurture sequences based on defined objectives and historical performance data. Budget safeguards and performance forecasts are applied automatically, allowing campaigns to scale while maintaining return-on-investment thresholds. Intelligent Conversation Management Quick Hub’s conversational engine unifies website chat, SMS, WhatsApp and social messaging into a single inbox. Automated responders handle routine queries and appointment scheduling, while context-rich hand-offs ensure complex issues reach the appropriate team member complete with conversation history and customer profile. Reporting in Plain Language Comprehensive analytics are compiled into concise, management-ready reports delivered on a configurable schedule. Each report covers campaign ROI, channel attribution, reputation trends and engagement benchmarks, complemented by a live dashboard for deeper exploration. Implementation Highlights Rapid Deployment: Cloud-based onboarding connects existing channels and data sources in hours, not weeks. Scalable Architecture: Accommodates single-location operations and multi-site enterprises alike, with role-based permissions that protect sensitive data. Cost Efficiency: Clients report an average of 29 administrative hours saved monthly and a 4.1× median return on advertising spend within the first quarter of adoption. Quick Hub empowers business owners to focus on strategic growth and customer relationships while the platform executes, tracks and refines every aspect of digital outreach. For organisations seeking enterprise-grade marketing capabilities without enterprise-grade overhead, Quick Hub delivers a disciplined, fully integrated solution. **Average Rating:** 4.7/5.0 **Total Reviews:** 12 #### How Do G2 Users Rate Quick Hub? - **Customization :** 9.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind Quick Hub? - **Seller:** [CloudPeak Technologies](https://www.g2.com/sellers/cloudpeak-technologies) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=491334bb2db3c182b155eda4730dc8be93d66f0b2f7edf1fae882e6e95a45335&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fquickhubofficial%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software - **Company Size:** 83% Small, 8% Large #### What Do G2 Reviewers Say About Quick Hub? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** in Quick Hub, simplifying organization and enhancing productivity for daily tasks. - Users appreciate the **powerful features** of Quick Hub, enabling effective marketing automation and streamlined customer engagement. - Users enjoy the **seamless social media integration** of Quick Hub, simplifying marketing campaigns and enhancing customer communication. - Users value the **time-saving capabilities** of Quick Hub, streamlining daily tasks and enhancing business efficiency. - Users value the **customer engagement** capabilities of Quick Hub, enhancing their marketing effectiveness and communication. ##### Cons - Users report **layout issues** with a cluttered interface, making task management challenging and overwhelming. - Users experience **performance issues** with Quick Hub, including slow loading and a cluttered interface when handling multiple tasks. - Users experience a **cluttered interface** and poor management while managing multiple tasks in Quick Hub. - Users feel that the **AI feature could be better enhanced** to improve overall customer satisfaction and experience. - Users often face **API issues** when trying to add specific templates and custom APIs in Quick Hub. #### What Are Recent G2 Reviews of Quick Hub? **["Quick Hub: Great for Efficiency, Needs More Flexibility"](https://www.g2.com/survey_responses/quick-hub-review-11722596)** **Rating:** 4.5/5.0 stars _— Hitesh M._ [Read full review](https://www.g2.com/survey_responses/quick-hub-review-11722596) **["Effortless Marketing Automation with Quick Hub"](https://www.g2.com/survey_responses/quick-hub-review-12660495)** **Rating:** 4.5/5.0 stars _— Utthan P._ [Read full review](https://www.g2.com/survey_responses/quick-hub-review-12660495) ### [Exposebox](https://www.g2.com/products/exposebox/reviews) Exposebox is an AI-powered platform, designed to create personalized customer journeys, drive engagement, and boost revenue. Use Exposebox to take your marketing to the next level. Our AI-based insights and machine learning allow us to personalize every user touchpoint, from product recommendations to emails, SMS and social media. Join us to better leverage your customer data and optimize marketing segmentation. Your customers are unique; use Exposebox to keep them engaged. **Average Rating:** 4.7/5.0 **Total Reviews:** 10 #### How Do G2 Users Rate Exposebox? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Customization :** 8.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind Exposebox? - **Seller:** [Exposebox](https://www.g2.com/sellers/exposebox) - **Year Founded:** 2013 - **HQ Location:** London - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1dae9956dcc5e4e4dc1c6b3dde1185bcb933a2811837906e22b5ac4e4729bf3e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexposebox%2F&secure%5Burl_type%5D=linkedin_company_website) 5 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 60% Small, 30% Medium #### What Are Recent G2 Reviews of Exposebox? **["reliable and userfriendly email marketing platform that offers a sensible range of features"](https://www.g2.com/survey_responses/exposebox-review-8050621)** **Rating:** 4.0/5.0 stars _— Anna S._ [Read full review](https://www.g2.com/survey_responses/exposebox-review-8050621) **["Awesome experience with exposebox"](https://www.g2.com/survey_responses/exposebox-review-7884777)** **Rating:** 4.5/5.0 stars _— Shanmuganantha K._ [Read full review](https://www.g2.com/survey_responses/exposebox-review-7884777) #### What Are G2 Users Discussing About Exposebox? - [What is ExposeBox used for?](https://www.g2.com/discussions/what-is-exposebox-used-for) ### [Lucep](https://www.g2.com/products/lucep-lucep/reviews) Lucep’s automated lead qualification system validates numbers, gets leads to confirm their interest, and continues to engage via phone, SMS, email and WhatsApp. **Average Rating:** 4.6/5.0 **Total Reviews:** 10 #### How Do G2 Users Rate Lucep? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind Lucep? - **Seller:** [Lucep](https://www.g2.com/sellers/lucep) - **Year Founded:** 2012 - **HQ Location:** Singapore, SG - **Twitter:** @LucepTeam 1,822 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a1339893da1374886f23f20b3f2d89e7b3131062a9e0b7769c4eaff092cb08b5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4851038%2F&secure%5Burl_type%5D=linkedin_company_website) 14 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 50% Small, 40% Medium #### What Are Recent G2 Reviews of Lucep? **["Agile Solution for a Marquee Premium motorcycle Brand in India"](https://www.g2.com/survey_responses/lucep-review-7715774)** **Rating:** 5.0/5.0 stars _— Himanshu J._ [Read full review](https://www.g2.com/survey_responses/lucep-review-7715774) **["Best lead generation and conversation"](https://www.g2.com/survey_responses/lucep-review-7801587)** **Rating:** 5.0/5.0 stars _— Jordean D._ [Read full review](https://www.g2.com/survey_responses/lucep-review-7801587) #### What Are G2 Users Discussing About Lucep? - [What is Lucep used for?](https://www.g2.com/discussions/what-is-lucep-used-for) ### [Acoustic Campaign](https://www.g2.com/products/acoustic-campaign/reviews) Acoustic Campaign is a multichannel marketing platform built for customer-obsessed brands. We help businesses connect with customers through sophisticated customer journeys, over a variety of channels - email, web, mobile push, SMS, MMS, WhatsApp, social media, print and more. The offering includes various capabilities, from everyday marketing automation and campaign execution to highly sophisticated journey orchestration, journey analytics, segmentation, personalization, high-end content creation and digital experience analytics. With our open and flexible platform, marketers can connect to any data source and segment their data for hyper-targeting. Our intuitive, zero-code UI and hyper-personalization capabilities empower marketers to independently run multichannel, personalized campaigns without relying on data teams or coding to make it happen. Unlike complex and costly enterprise offerings, we offer the same sophisticated enterprise-grade solutions for all marketers. And unlike ‘point solutions’ or email service providers, we enable you to engage with consumers across multiple channels in a single platform. We help marketers surface actionable insights and personalize communications as you begin to scale. Acoustic Marketing Cloud puts the marketer in the driver’s seat to help customers increase long-term customer engagement and drive revenue growth. Our customers include top brands and Fortune 500 companies. For more information, visit acoustic.com/products. Capabilities: Journey Orchestration Email SMS/MMS WhatsApp Mobile push Content Management System Customer Journey Insights Integrations Segmentation Social Audiences Drag and Drop Forms Composer Drag and Drop Multichannel Composer Transactional Messaging Data Layer **Average Rating:** 3.8/5.0 **Total Reviews:** 249 #### How Do G2 Users Rate Acoustic Campaign? - **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.0/10) - **Customization :** 6.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.2/10 (Category avg: 8.7/10) - **Workflow Capability:** 6.8/10 (Category avg: 8.5/10) #### Who Is the Company Behind Acoustic Campaign? - **Seller:** [Acoustic](https://www.g2.com/sellers/acoustic) - **Year Founded:** 2019 - **HQ Location:** Conway, AR - **Twitter:** @GoAcoustic 64,110 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dc561d451f675b447803fe4cd240c8846537b38b67416eb98e87b33b9bb2c4c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F14841964%2F&secure%5Burl_type%5D=linkedin_company_website) 494 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 50% Large, 39% Medium #### What Do G2 Reviewers Say About Acoustic Campaign? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **engagement efficiency** of Acoustic Campaign, enabling impactful, personalized marketing across multiple channels. - Users value the **best automation features** of Acoustic Campaign, significantly enhancing efficiency and boosting engagement in marketing efforts. - Users appreciate the **multichannel marketing capabilities** of Acoustic Campaign, enhancing engagement and boosting personalized communications. - Users value the **easy integration** of Acoustic Campaign, which streamlines multichannel marketing and enhances operational efficiency. - Users appreciate the **multichannel marketing capabilities** of Acoustic Campaign, boosting engagement and personalized communications effectively. ##### Cons - Users find the navigation **not intuitive** , suggesting improvements for a better user experience in Acoustic Campaign. #### What Are Recent G2 Reviews of Acoustic Campaign? **["Powerful Email Marketing & Automation with Great Segmentation and Analytics"](https://www.g2.com/survey_responses/acoustic-campaign-review-12497556)** **Rating:** 4.5/5.0 stars _— Gaurav S._ [Read full review](https://www.g2.com/survey_responses/acoustic-campaign-review-12497556) **["Efficient Campaign Management, But UI Needs Improvement"](https://www.g2.com/survey_responses/acoustic-campaign-review-12876930)** **Rating:** 4.0/5.0 stars _— Adarsh S._ [Read full review](https://www.g2.com/survey_responses/acoustic-campaign-review-12876930) ### [Wishpond](https://www.g2.com/products/wishpond/reviews) Wishpond is a platform of simple tools for lead generation and marketing automation used by more than 5,000 businesses: Landing Pages: Build, publish & A/B split test mobile-responsive Landing Pages in minutes. Website Popups: Convert more website visitors into leads with website popup forms. Forms: Embed Lead-Generation Forms on your website and blog. Contests & Promotions: Run Facebook Sweepstakes, Photo Contests, Instagram Hashtag Contests and more. Marketing Automation: Trigger personalized emails to your Leads based on their activity and personal detail. Email Marketing: Personalize your emails to each Lead based on any activity or personal details. Lead Management: Create Lists based on your Leads’ activity on your site & campaigns. Lead Scoring: Score your leads based on their activity and personal details to see which one are ready to buy. Lead Profiles: Get insight into your Leads. View their website activity, emails they’ve opened & more. **Average Rating:** 3.6/5.0 **Total Reviews:** 178 #### How Do G2 Users Rate Wishpond? - **Has the product been a good partner in doing business?:** 7.2/10 (Category avg: 9.0/10) - **Customization :** 7.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind Wishpond? - **Seller:** [Wishpond](https://www.g2.com/sellers/wishpond) - **Year Founded:** 2009 - **HQ Location:** Vancouver, British Columbia - **Twitter:** @wishpond 19,292 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fea797497501e48216fd6c2f71c03c65f560487e9d089102a2b3e011af13ab80&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1065348%2F&secure%5Burl_type%5D=linkedin_company_website) 178 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 88% Small, 10% Medium #### What Do G2 Reviewers Say About Wishpond? _AI-generated summary from verified user reviews_ ##### Pros - Users commend Wishpond's **responsive customer support** , highlighting their quick assistance and knowledgeable team. - Users commend Wishpond for its **ease of use** , streamlining multiple marketing tasks into one efficient platform. - Users commend Wishpond for its **effective marketing solutions** , reporting quick results and easy implementation. - Users value the **streamlined marketing automation** of Wishpond, integrating various tools for effective campaigns and landing pages. - Users find that Wishpond provides **effective marketing growth** , leading to increased leads and better engagement over time. ##### Cons - Users report **landing page issues** with costly setup fees and poor execution complicating their overall experience. - Users report a **steep learning curve and expensive fees** for Wishpond's landing page builder, leading to frustration. - Users find the **learning curve challenging** , requiring significant time to become proficient with the landing page builder. - Users report **poor customer support** from Wishpond, experiencing delays, unresolved issues, and unresponsive agents. - Users report **slow performance** from Wishpond, leading to missed opportunities, poor execution, and frustrating experiences. #### What Are Recent G2 Reviews of Wishpond? **["All-in-One Marketing Platform"](https://www.g2.com/survey_responses/wishpond-review-11582303)** **Rating:** 4.0/5.0 stars _— Mark D._ [Read full review](https://www.g2.com/survey_responses/wishpond-review-11582303) **["Wishpond: A Handy Tool for Small Business Marketing"](https://www.g2.com/survey_responses/wishpond-review-10642134)** **Rating:** 5.0/5.0 stars _— Tantum H._ [Read full review](https://www.g2.com/survey_responses/wishpond-review-10642134) ### [Netmera](https://www.g2.com/products/netmera/reviews) Netmera is a customer data and engagement platform for enterprise marketing, product, and CX teams in banking, fintech, telecoms, retail, media, and e-commerce. Data collection, omnichannel campaign execution, and analytics run in one platform, so teams act on real-time behavior without routing tasks through IT. Typical implementation runs 4 to 8 weeks, depending on the audience size and channel diversity. Compliance covers GDPR, ISO certifications, and IYS for the Turkish market. Data: Tagless Data Capture collects behavioral events automatically. SDKs cover Android, iOS, Flutter, React Native, Huawei, and Cordova. Data can be ingested via API, SDK, FTP import, or panel upload, and exported via FTP or webhooks. Channels: mobile and web push, email, SMS, WhatsApp, in-app messages, web pop-ups, geofencing. Deferred Deep Linking connects campaign links to specific in-app content, even through app installation. Integrations: Google Cloud, AWS, SAP, Adobe Experience Cloud, Shopify, MParticle, Adjust, Mixpanel, Infobip, Twilio, Facebook (Meta). AI capabilities: - Predictive segments: churn risk, purchase intent, high-value users - Content Optimizer for multilingual copy generation - Agentic AI that configures full campaigns for team review - Official MCP Server connecting Claude, ChatGPT, and other tools to your account Scale: 100+ companies, 300+ apps, 500M+ end users yearly, 30B+ events monthly. Selected results: - DenizBank restored a 10% loan conversion rate after funnel diagnostics found a drop-off bug - Turkcell raised Customer Effort Score by 13%, improved App Store ratings by 50% - Mackolik sends 20,000+ daily notifications with a 20% retention lift - Pluxee converted 3.7% of web traffic into qualified leads. More customer success stories: https://netmera.com/case-studies/ **Average Rating:** 4.3/5.0 **Total Reviews:** 49 #### How Do G2 Users Rate Netmera? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Customization :** 7.6/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.6/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind Netmera? - **Seller:** [Netmera](https://www.g2.com/sellers/netmera) - **Company Website:** netmera.com - **Year Founded:** 2010 - **HQ Location:** İstanbul, TR - **Twitter:** @netmera 2,793 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fdd02d34c4ebf50687ff957213195d02b4a5e135fd1201daea4bb2c65c1c4a8d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetmera&secure%5Burl_type%5D=linkedin_company_website) 57 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Financial Services, Telecommunications - **Company Size:** 39% Small, 33% Medium #### What Do G2 Reviewers Say About Netmera? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Netmera, enjoying its user-friendly interface and seamless navigation. - Users value the **outstanding customer support** from Netmera, which enhances the overall effectiveness of the platform. - Users find Netmera to be a **reliable and user-friendly platform** with effective support and feature enhancements. - Users praise **Netmera's customer engagement** for its seamless campaign management and effective audience targeting capabilities. - Users value the **effective engagement features** of Netmera, enhancing customer connection through personalized communication strategies. ##### Cons - Users find Netmera's interface **highly complex** , which can lead to challenges in user experience and support requests. - Users find **inadequate reporting** in Netmera, lacking detail and essential features for effective decision-making. - Users face **complexity** in navigating Netmera, making data management and analysis more difficult and time-consuming. - Users face **data inaccuracy** issues with Netmera, leading to slow analysis and disrupted data pipelines. - Users note **missing features** in Netmera, particularly in legacy system support and documentation improvements. #### What Are Recent G2 Reviews of Netmera? **["Netmera’s Predictive Segments and UI Transformed Our Marketing"](https://www.g2.com/survey_responses/netmera-review-12599746)** **Rating:** 4.5/5.0 stars _— Ferhat Y._ [Read full review](https://www.g2.com/survey_responses/netmera-review-12599746) **["Effortless Campaign Management, Needs Better Analytics"](https://www.g2.com/survey_responses/netmera-review-13085031)** **Rating:** 4.0/5.0 stars _— Marsel H._ [Read full review](https://www.g2.com/survey_responses/netmera-review-13085031) #### What Are G2 Users Discussing About Netmera? - [What is Netmera used for?](https://www.g2.com/discussions/what-is-netmera-used-for) ### [Keap](https://www.g2.com/products/thryv-keap/reviews) Keap is a small business CRM and automation platform designed to grow your profitable business. With Keap, you'll easily capture, organize, track, and nurture all of your leads to increase sales and revenue. The Keap CRM has everything you need to automate your business: lead capture and management, sales automation, marketing automation, email automation and text marketing. **Average Rating:** 3.9/5.0 **Total Reviews:** 28 #### How Do G2 Users Rate Keap? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind Keap? - **Seller:** [Thryv](https://www.g2.com/sellers/thryv) - **Year Founded:** 2012 - **HQ Location:** Dallas, TX - **Twitter:** @thryv 8,415 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=27887848e034bb1ec04ffc19993643ac5aba8ec3f47189ab13b2d95d7f950b19&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthryvinc&secure%5Burl_type%5D=linkedin_company_website) 5,883 employees on LinkedIn® - **Ownership:** NASDAQ: THRY #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Professional Training & Coaching - **Company Size:** 72% Small, 24% Medium #### What Do G2 Reviewers Say About Keap? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of automation** in Keap, enabling effective task management and seamless campaign execution. - Users love Keap's **advanced automation features** , enabling efficient management of marketing campaigns and client communication. - Users value the **ease of use** of Keap, praising its intuitive design and seamless setup for managing tasks. - Users appreciate the **automation efficiency** of Keap, simplifying tasks like reminders and client management seamlessly. - Users value the **automation capabilities** of Keap, appreciating its efficiency in managing marketing tasks seamlessly. ##### Cons - Users find Keap's **complexity** challenging, particularly for those with fewer contacts or new to the platform. - Users find Keap to be **quite expensive** compared to competitors, which has led some to seek alternatives. - Users find **lack of flexibility** in Keap, requiring significant effort and resources for effective customization. - Users find the **learning curve steep** with Keap, requiring significant effort to fully utilize its capabilities. - Users find **limitations in flexibility** for invoicing, making it less suitable for small companies or entrepreneurs. #### What Are Recent G2 Reviews of Keap? **["Powerful Automation with Ease, but Pricey"](https://www.g2.com/survey_responses/keap-review-12720086)** **Rating:** 4.5/5.0 stars _— karan k._ [Read full review](https://www.g2.com/survey_responses/keap-review-12720086) **["Seamless Business Automation and CRM Efficiency"](https://www.g2.com/survey_responses/keap-review-12701290)** **Rating:** 4.5/5.0 stars _— SHEMEKA J._ [Read full review](https://www.g2.com/survey_responses/keap-review-12701290) #### What Are G2 Users Discussing About Keap? - [What is KEAP?](https://www.g2.com/discussions/what-is-keap) ### [Shape Software](https://www.g2.com/products/shape-software-shape-software/reviews) Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape Software provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects. Start growing your revenue with Shape today. **Average Rating:** 4.5/5.0 **Total Reviews:** 59 #### How Do G2 Users Rate Shape Software? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10) - **Customization :** 9.8/10 (Category avg: 8.4/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Shape Software? - **Seller:** [Shape Software](https://www.g2.com/sellers/shape-software) - **HQ Location:** Irvine, California - **Twitter:** @ShapeBizTech 656 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=03f5d607c7cb630b66d7f021c79dad98fd81ba2b90490a8590a89459d62e5bca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18416707%2F&secure%5Burl_type%5D=linkedin_company_website) 42 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Financial Services, Accounting - **Company Size:** 60% Small, 35% Medium #### What Do G2 Reviewers Say About Shape Software? _AI-generated summary from verified user reviews_ ##### Pros - Users find the **email marketing tools** in Shape Software advanced and effective for their marketing automation needs. - Users value the **advanced lead management features** of Shape Software, enhancing their marketing automation and customer engagement. - Users value the **robust marketing automation tools** in Shape Software, enhancing their campaigns effectively and efficiently. - Users appreciate the **marketing automation tools** of Shape Software, enhancing their campaign efficiency and lead management. - Users value the **wide array of marketing automation tools** in Shape Software, enhancing their campaign effectiveness. ##### Cons - Users experience **editing limitations** with Shape Software, including restricted customization and a slow performance compared to competitors. - Users criticize the **expensive subscription costs** and additional fees, feeling it offers less value compared to competitors. - Users face **API issues** with Shape Software, citing limitations in functionality and restrictive usage limits despite extra fees. - Users report **app limitations** like restricted customization, slow performance, and high additional costs affecting overall satisfaction. - Users face significant **billing issues** with Shape Software, including difficulties in canceling subscriptions and high contract costs. #### What Are Recent G2 Reviews of Shape Software? **["The Best CRM on the Market"](https://www.g2.com/survey_responses/shape-software-review-7720586)** **Rating:** 5.0/5.0 stars _— Bryan L._ [Read full review](https://www.g2.com/survey_responses/shape-software-review-7720586) **["Shape CRM Software is simply the best CRM solution out there!"](https://www.g2.com/survey_responses/shape-software-review-7751030)** **Rating:** 5.0/5.0 stars _— Irina A._ [Read full review](https://www.g2.com/survey_responses/shape-software-review-7751030) #### What Are G2 Users Discussing About Shape Software? - [What is Shape Software used for?](https://www.g2.com/discussions/what-is-shape-software-used-for) ### [iPost Enterprise](https://www.g2.com/products/ipost-enterprise/reviews) iPost is purpose-built to solve sophisticated messaging requirements for organizations across various enterprise sectors, including: Casino/Gaming, Scientific Publishing, Legal Settlement Services, and Franchises. We are an enterprise omnichannel email marketing platform designed for marketers who need to harness all their customer and behavioral data to execute highly personalized, automated messaging across email, mobile, and the web. We are the most powerful email platform in the world for our enterprise-focused sectors. **Average Rating:** 4.4/5.0 **Total Reviews:** 28 #### How Do G2 Users Rate iPost Enterprise? - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10) - **Customization :** 9.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.5/10 (Category avg: 8.5/10) #### Who Is the Company Behind iPost Enterprise? - **Seller:** [iPost](https://www.g2.com/sellers/ipost) - **Year Founded:** 1996 - **HQ Location:** San Mateo, CA - **Twitter:** @iPost 442 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6342ec6e3bdd79c5a26d319fdcff1871d7a0d48a0a5dde1333ed5dffb6ff9fb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1400197%2F&secure%5Burl_type%5D=linkedin_company_website) 41 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 55% Small, 28% Medium #### What Do G2 Reviewers Say About iPost Enterprise? _AI-generated summary from verified user reviews_ ##### Pros - Users find iPost Enterprise's **ease of use** impressive, with a straightforward interface and excellent support for seamless navigation. - Users commend the **excellent customer support** of iPost Enterprise, consistently offering prompt and helpful assistance. - Users appreciate the **robust analytics** provided by iPost Enterprise, which help optimize email performance effectively. - Users value the **effective automation** features of iPost Enterprise, streamlining their email processes and enhancing workflow efficiency. - Users highlight the **automation efficiency** of iPost Enterprise, which significantly saves time and streamlines their email workflow. ##### Cons - Users experience a **steep learning curve** due to unclear documentation and occasional functional glitches, impacting usage efficiency. - Users note the **limited reporting period** and basic SMS features, affecting their overall experience with iPost Enterprise. - Users note the **limited features** of iPost Enterprise, particularly in reporting and SMS capabilities. - Users experience **performance issues** with iPost Enterprise, noting slow speed and unsatisfactory reporting features impacting productivity. - Users experience **poor customer support** , often facing long wait times and unclear documentation that complicates their usage. #### What Are Recent G2 Reviews of iPost Enterprise? **["Consistent, Reliable Email Platform with Outstanding Support"](https://www.g2.com/survey_responses/ipost-enterprise-review-12041914)** **Rating:** 4.5/5.0 stars _— Amy N._ [Read full review](https://www.g2.com/survey_responses/ipost-enterprise-review-12041914) **["Reliable and User Friendly"](https://www.g2.com/survey_responses/ipost-enterprise-review-11979888)** **Rating:** 5.0/5.0 stars _— Lindsay H._ [Read full review](https://www.g2.com/survey_responses/ipost-enterprise-review-11979888) #### What Are G2 Users Discussing About iPost Enterprise? - [What is iPost Enterprise used for?](https://www.g2.com/discussions/what-is-ipost-enterprise-used-for) ### [Lead Liaison](https://www.g2.com/products/lead-liaison/reviews) Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for small to mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison offers clients the highest value per dollar of any industry provider. Additionally, Lead Liaison provides content creation services leveraged for communication vehicles such as press releases, blog posts, emails, and posts on social media platforms. Founded in 2013, Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 19 people. For more information, visit www.leadliaison.com or call 1-800-89-LEADS (895-3237). **Average Rating:** 4.6/5.0 **Total Reviews:** 58 #### How Do G2 Users Rate Lead Liaison? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Customization :** 8.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind Lead Liaison? - **Seller:** [Lead Liaison](https://www.g2.com/sellers/lead-liaison) - **Year Founded:** 2008 - **HQ Location:** Allen, TX - **Twitter:** @leadliaison 677 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b586e89762ceb661eed96a8bd75090adf7a1dd52b40c0b2c61c8b57ad39036fd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F573074%2F&secure%5Burl_type%5D=linkedin_company_website) 79 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 53% Small, 32% Medium #### What Do G2 Reviewers Say About Lead Liaison? _AI-generated summary from verified user reviews_ ##### Pros - Users find Lead Liaison **easy to use** , benefiting from its fast setup and seamless integration with existing systems. - Users appreciate the **easy implementation** of Lead Liaison, enjoying a streamlined setup that enhances their workflow efficiency. - Users appreciate the **easy setup** of Lead Liaison, making the installation process quick and hassle-free. - Users love the **customizable workflows** of Lead Liaison, enhancing B2B lead management and demand generation effortlessly. - Users appreciate the **seamless integrations** of Lead Liaison, enhancing their sales and marketing workflows effectively. ##### Cons - Users find the **inefficiency** in lead management frustrating due to excessive approvals and lack of autonomy for regional teams. - Users find the **limited customization** frustrating, as regional teams lack autonomy for essential modifications and workflows. - Users find the **lack of regional admin autonomy** time-consuming, delaying essential adjustments and affecting lead management efficiency. - Users criticize the **workflow issues** due to lack of regional autonomy, leading to delays and inefficiencies in lead management. #### What Are Recent G2 Reviews of Lead Liaison? **["Best software for Visitor tracking and Marketing Automation"](https://www.g2.com/survey_responses/lead-liaison-review-8199470)** **Rating:** 4.0/5.0 stars _— Azaruddin S._ [Read full review](https://www.g2.com/survey_responses/lead-liaison-review-8199470) **["Fast"](https://www.g2.com/survey_responses/lead-liaison-review-8346030)** **Rating:** 4.0/5.0 stars _— Angela J._ [Read full review](https://www.g2.com/survey_responses/lead-liaison-review-8346030) ### [Brick Street CONNECT](https://www.g2.com/products/brick-street-connect/reviews) Brick Street CONNECT is a comprehensive multichannel marketing platform designed to enhance customer engagement by enabling businesses to conduct meaningful conversations across various devices and channels. Its unified platform architecture provides a holistic view of each consumer, facilitating personalized interactions that drive sales and foster brand loyalty. Key Features and Functionality: - Modular Platform: CONNECT's adaptable design accommodates evolving digital communication channels without disrupting IT operations or hindering marketers' responsiveness. - Automated Campaigns: Effortlessly deliver drip, onboarding, or transactional campaigns through email, SMS, or mobile push notifications. - Targeting and Personalization: Tailor content and select delivery channels on a per-customer basis, ensuring relevant and effective communication. - Customizable Database Schema: Enhance customer profiling and targeting by modifying the private instance and database schema to incorporate all available customer data. - Seamless Integration: CONNECT integrates securely with other systems, offering options such as web services, bulk data import, database table linking, and API hooks for comprehensive control over message generation and delivery processes. Primary Value and Solutions: By overseeing customer interactions collectively, CONNECT shifts the focus from individual tactic metrics to overall engagement metrics, uncovering the total amount of time customers actively spend with a brand. This in-depth customer profiling allows businesses to be highly responsive to customer behavior and preferences without the need for additional staff or resources. CONNECT's flexible licensing options, including per-contact basis with unlimited sending, provide one of the lowest average costs per message in the industry. Additionally, businesses can choose between on-premise or cloud-based installations to suit their operational needs. In summary, Brick Street CONNECT empowers businesses to enhance customer engagement through a scalable, adaptable, and cost-effective multichannel marketing solution that integrates seamlessly with existing systems and evolves with changing digital communication landscapes. **Average Rating:** 4.3/5.0 **Total Reviews:** 11 #### How Do G2 Users Rate Brick Street CONNECT? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 7.8/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind Brick Street CONNECT? - **Seller:** [Brick Street Software](https://www.g2.com/sellers/brick-street-software) - **Year Founded:** 2008 - **HQ Location:** Salem, NH - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dbd20e70c88e71bf265d53e01e67b6435402bbbb92f1a12ec5dde3eada4c37cf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1434680&secure%5Burl_type%5D=linkedin_company_website) 8 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 45% Small, 36% Medium #### What Are Recent G2 Reviews of Brick Street CONNECT? **["Great"](https://www.g2.com/survey_responses/brick-street-connect-review-11107608)** **Rating:** 4.5/5.0 stars _— Tazha L._ [Read full review](https://www.g2.com/survey_responses/brick-street-connect-review-11107608) **["Proficiency in target management"](https://www.g2.com/survey_responses/brick-street-connect-review-8650369)** **Rating:** 4.5/5.0 stars _— Lunaram J._ [Read full review](https://www.g2.com/survey_responses/brick-street-connect-review-8650369) #### What Are G2 Users Discussing About Brick Street CONNECT? - [What is Brick Street CONNECT used for?](https://www.g2.com/discussions/what-is-brick-street-connect-used-for) ### [SuperAGI](https://www.g2.com/products/superagi/reviews) SuperAGI is an AI-native CRM platform that unifies sales, marketing, and customer service teams under one intelligent system. It automates high-impact workflows and continuously learns to personalize every customer touchpoint. By replacing multiple tools with autonomous agents, SuperAGI streamlines operations and drives predictable revenue growth. 1) Sales - CRM → CRM items + Tasks An AI-Native CRM that tracks actions by both reps and AI agents, auto-organizes pipeline, and surfaces the next best action. You get enriched records, real-time insights, role-based access, and a “Streamlined Task Play” to fly through prioritized to-dos without tab-hopping. The LinkedIn plugin and our native integrations keep data fresh and actionable. - Prospect → Prospects & Data Enrichment Prospect from an agent-verified contact/company database and auto-enrich records with verified emails and phones. Keep profiles updated with AI, import or export cleanly, and add leads from LinkedIn directly into CRM so you can email or call immediately. Build granular lists, and push them straight into outreach. Upload CSVs for waterfall enrichment, adding leads to lists, sequences, or CRM in one go. - Signals A single signal deanonymizes website visitors, enriches them, scores intent, and explains the “reason to engage.” Alerts land in Slack/email, and you can push accounts into sequences or tasks automatically so sellers hit peak-interest moments, not inbox dead zones. - Cold Outreach Automate LinkedIn + email outreach with copy tuned to persona and context, protect deliverability with mailbox rotation, and run multi-step, multi-channel sequences that book meetings even while you are away. Review or override messages as needed; the system learns what wins and scales it. - Sequences → Sequences + Conversations + Email Orchestrate email, calls, SMS, and LinkedIn in one place, with AI-written variants and A/B tests to lift conversion. Keep stakeholder replies stitched in one email thread, auto-log every touch in CRM, and get sentiment insights to handle objections faster. - AI Dialer Run high-throughput calling with international numbers and parallel dialing (up to multiple lines at once). The system drops unanswered calls, connects reps instantly, and auto-captures notes and activity so talk time goes up while admin time goes down. - Meetings Apply SLAs and rules to route by territory/AEs, convert website and campaign interest into booked slots, and automate SDR→AE handoffs so nothing slips. It’s built to turn traffic into pipeline with less back-and-forth. - Workflows Define automation plays across sales and marketing, e.g., signal detected → enrich → route → trigger sequence → create task → update CRM—so execution is consistent and fast. Works hand-in-hand with AI Journeys and Journey Orchestration to keep motions coordinated. Analytics See pipeline health, cohort conversion, channel impact, and rep performance in one pane. AI explains drivers and recommends actions (double-down, fix, or re-route), helping teams forecast better and remove bottlenecks before they stall deals. CPQ Define price books, approvals, discounts, and quote templates natively. Generate branded quotes with one click from deals, route approvals automatically, and sync accepted quotes straight back to pipeline—so selling stays in one flow. 2) Marketing - Campaigns Build segmented audiences, personalize journeys, and run coordinated touchpoints across email, SMS/WhatsApp, push, and more. Measure lift across channels and feed results back into Signals and Sales so marketing and pipeline stay perfectly in sync. - Customer Journeys Goodbye templatized automation flows! Let AI build the most optimal customer engagement workflows & customer journeys based on their recent interactions to maximize your ROI. - Customer Segmentation: Orchestrate highly personalized and targeted customer interactions based on behavioral data, demographics & recent actions on the website. - Analytics Get granular visibility of your customer behavior, campaign performance, and overall business intelligence along with AI-generated insights, recommendations, and autonomous reporting. - Customer Engagement Deliver a seamless brand experience to your customers via chat across Facebook/Instagram/WhatsApp and make phone calls directly from a single dashboard. - Ads (Coming soon) Create audience syncs from CRM segments, push to ad platforms, and let AI recommend budgets, creatives, and negative-keyword hygiene. Close the loop by attributing pipeline and revenue—not just clicks—back to source. - Social (Coming soon) Publish across networks, monitor intent cues, and turn comments/DMs into sequences, tickets, or meetings with a click. One content calendar; full attribution to pipeline. 3) Support - AI Live Chat Give customers real-time answers, deflect repeats with knowledge-base automation, and escalate to humans when needed—still in one thread. Tie conversations to CRM objects and SLAs, and keep an AI Support Inbox running for always-on assistance. Voice Support (Coming soon) Use voice agents that integrate with live data and your CRM: authenticate callers, update records, send follow-up texts, or book time with a rep. Guardrails keep calls on-brand while the agent scales to hundreds of simultaneous conversations. **Average Rating:** 4.5/5.0 **Total Reviews:** 439 #### How Do G2 Users Rate SuperAGI? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Customization :** 8.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind SuperAGI? - **Seller:** [SuperAGI](https://www.g2.com/sellers/superagi) - **Company Website:** superagi.com - **Year Founded:** 2023 - **HQ Location:** Palo Alto, California, United States - **Twitter:** @\_superAGI 6,088 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6ee56b01dd831e6101f27ef930d09250ca045208f42f9b2fc657348584e9bab6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsuperagi%2F&secure%5Burl_type%5D=linkedin_company_website) 163 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder - **Top Industries:** Apparel & Fashion, Consumer Goods - **Company Size:** 82% Small, 18% Medium #### What Do G2 Reviewers Say About SuperAGI? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **ease of use** of SuperAGI, making it simple and efficient for various tasks. - Users find the **helpful team** of SuperAGI to provide excellent support and guidance throughout their experience. - Users praise the **fast and helpful customer support** of SuperAGI, enhancing their overall experience and satisfaction. - Users value the **user-friendly interface and powerful segmentation** of SuperAGI, enhancing campaign building and customer journeys. - Users value the **full control over automations** that SuperAGI offers, making audience segmentation and integration effortless. ##### Cons - Users find the **missing features** of SuperAGI limiting, desiring more automation and analytics options for promotions. - Users note **missing features and occasional errors** in SuperAGI, indicating a need for improved functionality and analytics. - Users experience **technical issues** with glitches and speed, which can impact the overall functionality of SuperAGI. - Users experience **bugs and glitches** with SuperAGI, including errors in emails and suboptimal UI details. - Users find **limited features** in SuperAGI, noting missing options like WhatsApp marketing and fewer font styles. #### What Are Recent G2 Reviews of SuperAGI? **["Efficient Sales Automation with Room for Customization"](https://www.g2.com/survey_responses/superagi-review-11312934)** **Rating:** 4.5/5.0 stars _— Nicolás V._ [Read full review](https://www.g2.com/survey_responses/superagi-review-11312934) **["SuperAGI is the hidden Gem of the CRM world in my opinion. It blows my mind that is has no reviews."](https://www.g2.com/survey_responses/superagi-review-11261861)** **Rating:** 4.5/5.0 stars _— Jon S._ [Read full review](https://www.g2.com/survey_responses/superagi-review-11261861) ### [Click](https://www.g2.com/products/clickdimensions-click/reviews) Click is the only complete marketing technology solution that is natively integrated with Microsoft Dynamics CRM. Our top-rated marketing automation platform and communication tools create a unified and seamless user experience, ensuring your Sales, Marketing and IT teams are fully aligned and able to work together easily and productively. Providing email, marketing automation, journey builders, web intelligence, lead scoring, web forms, landing pages, SMS messaging, event management, surveys, social media tools and much more, Click offers a comprehensive solution that meets the needs of businesses and organizations of all sizes. Over 3,700 customers across 76 countries trust us to provide the tools they need to drive marketing results. Discover what ClickDimensions can help you achieve. Click – Built to Grow your Business. **Average Rating:** 4.0/5.0 **Total Reviews:** 293 #### How Do G2 Users Rate Click? - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10) - **Customization :** 7.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Click? - **Seller:** [Click](https://www.g2.com/sellers/click) - **Year Founded:** 2010 - **HQ Location:** Atlanta, GA - **Twitter:** @ClickDimensions 4,918 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=796101a9fb7e6a3b033718af5a393b74080132ba10fda675194e99d4f6d694d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1223882%2F&secure%5Burl_type%5D=linkedin_company_website) 167 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Director of Marketing - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 47% Medium, 38% Small #### What Do G2 Reviewers Say About Click? _AI-generated summary from verified user reviews_ ##### Pros - Users find Click to be **easy to use** , appreciating its straightforward setup and problem-free online shopping experience. - Users appreciate the **ease of use and extensive features** of Click, enhancing online shopping and business management. - Users value Click's **user-friendly design** , effective tools, and responsive customer service that enhance team collaboration and efficiency. - Users value the **responsive customer service** of Click, ensuring prompt solutions whenever issues arise. - Users praise the **exceptional customer support** of Click, appreciating the prompt solutions available 24/7. ##### Cons - Users find the **excessive email spam** from Click overwhelming and prefer a more manageable communication approach. - Users find the **poor notifications** overwhelming and distracting, complicating their ability to tailor communication preferences. - Users face **complex setup challenges** with Click, leading to frustration and lengthy adjustments for effective communication. - Users find the **complexity of setup** for Click to be a significant hurdle, especially with integrations. - Users find the **dependency issues** create a cluttered interface, especially during large project management. #### What Are Recent G2 Reviews of Click? **["User-Friendly Marketing Automation That Integrates Smoothly with Microsoft Dynamics 365"](https://www.g2.com/survey_responses/click-review-12378339)** **Rating:** 4.5/5.0 stars _— Sunil C._ [Read full review](https://www.g2.com/survey_responses/click-review-12378339) **["Clean, Easy Navigation with Well-Organized Tasks"](https://www.g2.com/survey_responses/click-review-12817705)** **Rating:** 4.5/5.0 stars _— Verified User in Research_ [Read full review](https://www.g2.com/survey_responses/click-review-12817705) #### What Are G2 Users Discussing About Click? - [What is ClickDimensions used for?](https://www.g2.com/discussions/what-is-clickdimensions-used-for) - 2 comments, 1 upvote ### [Makesbridge](https://www.g2.com/products/makesbridge/reviews) Makesbridge is an established best-of-breed solution used by thousands of users around the globe. Use the platform for simple mass email shots, advanced B2C emailing to millions per day, sales automation, or marketing automation. Testimonials say we're an improvement for MailChimp and Marketo if you need power at the right price with world-class support. Whether your looking for simple email or advanced marketing automation, Makesbridge is a best-of-breed option. Makesbridge plays nicely with Salesforce, Netsuite, G-Suite, and thousands of other cloud based CRMs. **Average Rating:** 4.3/5.0 **Total Reviews:** 20 #### How Do G2 Users Rate Makesbridge? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 7.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind Makesbridge? - **Seller:** [Makesbridge](https://www.g2.com/sellers/makesbridge) - **Year Founded:** 2001 - **HQ Location:** Saratoga Village, CA - **Twitter:** @makesbridge 1,620 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aad6871dc57cf9a5d123a03ae52dcba1a9167d4d578a483bb4cd1053bbb3d9db&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2003423%2F&secure%5Burl_type%5D=linkedin_company_website) 11 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 62% Small, 24% Medium #### What Do G2 Reviewers Say About Makesbridge? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **automation efficiency** of Makesbridge, enhancing productivity with seamless integration and powerful features. - Users praise Makesbridge for its **all-in-one email marketing capabilities** , streamlining automation and analytics for B2B teams. - Users value the **all-in-one marketing automation** features of Makesbridge, enhancing efficiency for B2B teams without clunky add-ons. - Users appreciate the **easy setup** of Makesbridge, which enhances their marketing efficiency and automation. - Users appreciate the **all-in-one marketing automation** platform of Makesbridge, seamlessly integrating essential tools for B2B teams. ##### Cons - Users express frustration with **dashboard issues** , citing limited customization and rigidity in reporting and analytics tools. - Users express frustration with **export limitations** , as advanced reporting tools lack customization and require extra formatting work. - Users express frustration with the **limited customization** of dashboards, hindering their ability to track key B2B metrics effectively. - Users find Makesbridge suitable for mid-range companies, but indicate **limitations for larger organizations** in its capabilities. #### What Are Recent G2 Reviews of Makesbridge? **["Efficient Marketing Automation and Data Management Platform"](https://www.g2.com/survey_responses/makesbridge-review-12122427)** **Rating:** 4.5/5.0 stars _— Charles P._ [Read full review](https://www.g2.com/survey_responses/makesbridge-review-12122427) **["Versatile Marketing Tool with Seamless Integration"](https://www.g2.com/survey_responses/makesbridge-review-12272757)** **Rating:** 4.5/5.0 stars _— pooja p._ [Read full review](https://www.g2.com/survey_responses/makesbridge-review-12272757) #### What Are G2 Users Discussing About Makesbridge? - [What is Makesbridge used for?](https://www.g2.com/discussions/what-is-makesbridge-used-for) ### [Upsales Sales and Marketing Platform](https://www.g2.com/products/upsales-sales-and-marketing-platform/reviews) Upsales helps B2B companies find new leads and win more deals. Our customers increase sales by 22% in the first year using our revenue growth platform 🚀 Our products: - Sales & CRM - Marketing Automation - Company Data Hub - Revenue & Order Management - Revenue Analytics - Customer Support & Project Management **Average Rating:** 4.5/5.0 **Total Reviews:** 175 #### How Do G2 Users Rate Upsales Sales and Marketing Platform? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Customization :** 7.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind Upsales Sales and Marketing Platform? - **Seller:** [Upsales](https://www.g2.com/sellers/upsales) - **Year Founded:** 2003 - **HQ Location:** Stockholm - **Twitter:** @upsales 277 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d8eb762c64df6cd991baacca1c01b7d3f3c1027d97a934520648050405b6a085&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F209870%2F&secure%5Burl_type%5D=linkedin_company_website) 99 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager, CEO - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 71% Small, 24% Medium #### What Do G2 Reviewers Say About Upsales Sales and Marketing Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users find Upsales to be **user-friendly and intuitive** , effectively integrating sales and marketing processes seamlessly. - Users appreciate the **integrated lead management** in Upsales, streamlining sales and marketing efforts for better efficiency. - Users appreciate the **effective integration of CRM and marketing automation** in Upsales, enhancing alignment and boosting sales. - Users find the **seamless email and calendar integrations** of Upsales essential for improving communication and scheduling efficiency. - Users find the **user-friendly interface** of Upsales enhances daily operations and simplifies communication effectively. ##### Cons - Users find the **limited customization** options restrict their specific sales workflows, impacting overall platform flexibility. - Users find the **learning curve steep** , particularly with advanced features and customization, especially for newcomers to the platform. - Users highlight **missing features** in Upsales, such as outdated quoting tools and rigid customization options. - Users find the onboarding process **hectic** and feel that simpler contact management is not feasible with this platform. - Users find the platform **expensive** and difficult to justify due to its rigid pricing and add-on model. #### What Are Recent G2 Reviews of Upsales Sales and Marketing Platform? **["Revenue Intelligence with Seamless CRM & Marketing Automation Integration"](https://www.g2.com/survey_responses/upsales-sales-and-marketing-platform-review-12403736)** **Rating:** 4.0/5.0 stars _— Verified User in Oil & Energy_ [Read full review](https://www.g2.com/survey_responses/upsales-sales-and-marketing-platform-review-12403736) **["Streamlined B2B Marketing with Ease"](https://www.g2.com/survey_responses/upsales-sales-and-marketing-platform-review-12744317)** **Rating:** 5.0/5.0 stars _— sandip r._ [Read full review](https://www.g2.com/survey_responses/upsales-sales-and-marketing-platform-review-12744317) #### What Are G2 Users Discussing About Upsales Sales and Marketing Platform? - [What is Upsales Sales and Marketing Platform used for?](https://www.g2.com/discussions/what-is-upsales-sales-and-marketing-platform-used-for) - [‹ Prev‹ Prev](/categories/marketing-automation?order=g2_score&page=9#product-list) - [1](/categories/marketing-automation?order=g2_score#product-list) - [2](/categories/marketing-automation?order=g2_score&page=2#product-list) - … - [6](/categories/marketing-automation?order=g2_score&page=6#product-list) - [7](/categories/marketing-automation?order=g2_score&page=7#product-list) - [8](/categories/marketing-automation?order=g2_score&page=8#product-list) - [9](/categories/marketing-automation?order=g2_score&page=9#product-list) - 10 - [11](/categories/marketing-automation?order=g2_score&page=11#product-list) - [12](/categories/marketing-automation?order=g2_score&page=12#product-list) - [13](/categories/marketing-automation?order=g2_score&page=13#product-list) - [14](/categories/marketing-automation?order=g2_score&page=14#product-list) - … - [33](/categories/marketing-automation?order=g2_score&page=33#product-list) - [34](/categories/marketing-automation?order=g2_score&page=34#product-list) - [Next ›Next ›](/categories/marketing-automation?order=g2_score&page=11#product-list) Spotlight Categories [SAP Store Software](https://www.g2.com/categories/sap-store) [Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation) [SEO Tools](https://www.g2.com/categories/seo-tools) [Contact Center Workforce Software](https://www.g2.com/categories/contact-center-workforce) [Survey Software](https://www.g2.com/categories/survey) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Marketing Automation Themes](/categories/marketing-automation/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated July 10, 2025 Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more. A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time. Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel. To qualify for inclusion in the Marketing Automation category, a product must: - Automate two or more of the following workflows: email, social media, SMS, and digital ads - Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting - Act as a central marketing database for marketing information and interactions - Allow dynamic segmentation of marketing campaign targets - Contact targets across multiple channels after specific actions, triggers, or periods of time - Generate forms and landing pages to collect prospect information - Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI) - Provide personalization features to tailor marketing campaigns based on customer behavior - Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms - Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing Show More * * * ## How Do You Choose the Right Marketing Automation Software? ### What You Should Know About Marketing Automation Software ### What is Marketing Automation Software? Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation. The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing. With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information. Key Benefits of Marketing Automation Software - Measure campaigns to optimize, justify, and prioritize initiatives - Reduce time spent administering marketing programs and completing tasks - Improve close rates with timely and relevant engagement - Boost brand and messaging consistency across campaigns and channels via templates and standards - Shorten sales cycles with quicker response times - Customize marketing to each customer’s needs - Create scheduled and automated activities for around-the-clock engagement without manual effort ### Why Use Marketing Automation Software? Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies. Key Business Problems Solved with Marketing Automation Software - Create more targeted, well-informed content - Provide overall message direction based on customer data - Customize messaging across a customer base - Personalize messaging without manual entry - Reduce staffing and labor costs ### Who Uses Marketing Automation Software? Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy. **Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy. **Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering. **Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content. ### Kinds of Marketing Automation Software Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution: **Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies. **Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads. **Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on. **B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently. B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging. ### Marketing Automation Software Features **Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter. A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need. **Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived. **Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead. **Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well. **Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase. **Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc. Many marketing automation software tools will also offer the following features:  - [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement) - [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising) - [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) - [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) - [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) - [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening) - [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting) - [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b) - [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c) - [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### Trends Related to Marketing Automation Software **Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc. ### Potential Issues with Marketing Automation Software **Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business. ### Software and Services Related to Marketing Automation Software [**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand. Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data. [**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign. [**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.