# Makesbridge Reviews **Vendor:** Makesbridge **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.3/5.0 **Total Reviews:** 21 ## About Makesbridge Makesbridge is an established best-of-breed solution used by thousands of users around the globe. Use the platform for simple mass email shots, advanced B2C emailing to millions per day, sales automation, or marketing automation. Testimonials say we're an improvement for MailChimp and Marketo if you need power at the right price with world-class support. Whether your looking for simple email or advanced marketing automation, Makesbridge is a best-of-breed option. Makesbridge plays nicely with Salesforce, Netsuite, G-Suite, and thousands of other cloud based CRMs. ## Makesbridge Pros & Cons **What users like:** - Users value the **automation efficiency** of Makesbridge, enabling faster work and seamless integration within a unified platform. (2 reviews) - Users value Makesbridge for its **all-in-one email marketing automation** , simplifying tasks and enhancing efficiency for B2B teams. (2 reviews) - Users appreciate the **comprehensive automation features** of Makesbridge, enhancing efficiency for B2B teams with a unified platform. (1 reviews) - Users find that Makesbridge offers a **smooth initial setup** , enhancing efficiency in email marketing automation. (1 reviews) - Users appreciate the **all-in-one marketing automation** platform of Makesbridge, emphasizing its integration and ease of use for B2B teams. (1 reviews) - Integrations (1 reviews) - Marketing Automation (1 reviews) **What users dislike:** - Users express frustration with **dashboard customization issues** , finding advanced reporting rigid and lacking necessary metrics for effective analysis. (1 reviews) - Users find the **export limitations** frustrating, as customization options for reports and dashboards are quite restricted. (1 reviews) - Users express frustration with **limited customization** options in Makesbridge, which hinder tracking B2B metrics effectively. (1 reviews) - Users feel that Makesbridge has **platform limitations** that may not meet the needs of larger companies effectively. (1 reviews) ## Makesbridge Reviews ### 1. Streamlined B2B Marketing with Room for Better Reporting **Rating:** 3.0/5.0 stars **Reviewed by:** Nanik C. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2026 **What do you like best about Makesbridge?** I like that Makesbridge is a true all-in-one marketing automation platform that combines email marketing, lead scoring, automation workflows, and analytics in one unified system. It doesn't force us to use clunky third-party add-ons and is specifically built for B2B teams rather than just for basic email blasts, which makes a huge difference for us. I appreciate how well it balances power and simplicity for our B2B team, which doesn't have a large marketing or tech staff. **What do you dislike about Makesbridge?** The biggest frustration is the advanced reporting and analytics feel somewhat rigid. We can’t fully customize dashboards to track the exact B2B metrics we care about—like pipeline influence, lead velocity, or campaign-to-closed-won revenue. Exporting deeper data often requires extra formatting work for stakeholder presentations. We need fully customizable dashboards that let us pick, arrange, and save the exact metrics we care about—like lead source ROI, sales-qualified lead (SQL) conversion rate, funnel velocity, and campaign revenue impact. Right now, the widgets are preset, so we can’t tailor it to our team’s priorities. Better closed-loop reporting that connects marketing campaigns directly to CRM opportunities and closed-won deals. We want to see exactly which emails, landing pages, and nurture paths actually drive revenue—not just opens and clicks. That’s essential for proving marketing ROI to leadership. **What problems is Makesbridge solving and how is that benefiting you?** Makesbridge eliminates disconnected workflows by consolidating marketing tasks. It helps prioritize high-intent leads, saving time on unqualified prospects. Its automation allows scalable personalized outreach, crucial for managing targeted messaging without extra manpower. ### 2. Automation Powerhouse with Room for Improvement **Rating:** 1.5/5.0 stars **Reviewed by:** kamal b. | Company Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2026 **What do you like best about Makesbridge?** I use Makesbridge for advanced drip marketing, behavioral targeting, and sales automation. I like the diversity of services it offers and the professional tools it has to run the business. The best thing about Makesbridge is its automation and lead management tools. **What do you dislike about Makesbridge?** The thing that doesn't work well is the support; they never respond or solve any of your problems. Also, the platform looks clunky and old and has glitches. They have weak CRM integration and inconsistent calculation. It was a bit hard for the initial setup. **What problems is Makesbridge solving and how is that benefiting you?** Makesbridge cuts costs with automation, manages cold unqualified leads, and solves complex customer journeys. I use it for advanced drip marketing, behavioral targeting, and sales automation. ### 3. Versatile Marketing Tool with Seamless Integration **Rating:** 4.5/5.0 stars **Reviewed by:** pooja p. | Marketing exc, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2026 **What do you like best about Makesbridge?** I find Makesbridge to be a very useful tool for mail marketing. It has made a lot of my work automated, allowing me to work faster. It's a very good marketing tool. I like that it can integrate with any tool. The initial setup was smooth. **What do you dislike about Makesbridge?** For mid-range companies, it is good, but I think for large companies, they might feel limitations. **What problems is Makesbridge solving and how is that benefiting you?** I find Makesbridge a useful tool for mail marketing, automating a lot of my work and speeding up my processes. It's an excellent marketing tool that solves mass mailing challenges and can integrate with any tool. ### 4. Efficient Marketing Automation and Data Management Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Charles P. **Reviewed Date:** December 19, 2025 **What do you like best about Makesbridge?** I like Makesbridge's lead scoring and email automation features. The lead scoring feature can accurately identify high-value leads, helping the sales team quickly recognize customers with high conversion potential, thereby improving sales efficiency. The email automation feature greatly saves manpower and time, allowing emails to be sent automatically based on preset rules, significantly reducing manual operations. Additionally, I also appreciate the real-time data analysis and system integration features. **What do you dislike about Makesbridge?** Insufficient flexibility in workflow customization: Although the workflow setup can meet basic automation needs, it lacks flexibility when dealing with complex business scenarios, such as difficulty in triggering different workflow branches based on multiple dynamic conditions. It is hoped that more powerful logic judgment functions and a more flexible process design interface can be provided to accommodate diverse business processes. **What problems is Makesbridge solving and how is that benefiting you?** I used Makesbridge to enhance marketing automation efficiency and reduce manual operations. The lead scoring feature helps accurately identify high-value leads, improving sales efficiency. Email automation saves time and enhances personalized marketing effectiveness, further optimizing sales follow-up strategies. ### 5. Top Notch Tool for Marketing: "Makesbridge" **Rating:** 4.0/5.0 stars **Reviewed by:** Dhirendra P. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Makesbridge?** An amazing solution whn there is need of marketing,sales and support teams. This is truely valuable when you talk about email efforts and website activity tracking. This is cost-effective and integration part has provided transparency and ease of analysis. If you are facing challenes with limited support then this is for you! It is very easy to use. **What do you dislike about Makesbridge?** Sometimes it is confusing where to do something but I hope that Makesbridge is improving their UI for the better future. It is better if they can update and send messages on Social Media. **What problems is Makesbridge solving and how is that benefiting you?** Makesbridge is solving my marketing , sales problem in an effective way. ### 6. Next level Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Sagar V. | Paid Search Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2022 **What do you like best about Makesbridge?** Personally i like the simplicity of using this platform **What do you dislike about Makesbridge?** I think the speed could be improved a bit **What problems is Makesbridge solving and how is that benefiting you?** I use them for email automation and is helping to build a list of parents ### 7. MakesBridges **Rating:** 3.5/5.0 stars **Reviewed by:** Saransh S. | QA Analyst, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2022 **What do you like best about Makesbridge?** Easy to use and understand . Provide training to whole staff. **What do you dislike about Makesbridge?** Interface is not so good but manageable. **What problems is Makesbridge solving and how is that benefiting you?** Connecting with customer and tracking progress ### 8. Fills Some Interesting Gaps that Others Don't **Rating:** 5.0/5.0 stars **Reviewed by:** Marcus G. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2021 **What do you like best about Makesbridge?** Makesbridge positions itself as a marketing automation platform that gives marketers some very interesting ways to nurture MQLs before being passed to sales. Some organizations want their CRM to have deep hooks into the marketing automation platform. Others - for a variety of reasons - do not. Makesbridge excels in this second scenario. Some of the stand-out features are Targets, which are dynamic lists and filters that allow marketers to fine-tune who they're pursuing and the ability to use multiple ISPs for email sending. The latter is a highly specific use case, but if you are running multiple and varied email campaigns with lists of varying quality, this feature, alone, could be a lifesaver. Though I've been in marketing automation, forever, my belief is that Makesbridge is likely more beginner-friendly than most other platforms, which would allow teams to see the value faster. **What do you dislike about Makesbridge?** Not so much as a dislike, but the product is intentionally designed not to interfere with SF. So whereas you can have automations change lead stages in the Pardots of the world, Makesbridge's touch is intentionally lighter. Depending on your org goals, that's a deal killer or not. **What problems is Makesbridge solving and how is that benefiting you?** Makesbridge does what most marketing automation software does - allows you to nurture prospects (particularly pre-SQL) through the funnel. Pre-SQL these days often means the ability to send SMS OR to experiment with different lists and ISPs, so the benefits are multi-channel integrations and preserving mail domain quality. ### 9. Great Experience and Excellent Staff **Rating:** 5.0/5.0 stars **Reviewed by:** Vitaly M. | Customer Relationship Manager **Reviewed Date:** November 17, 2021 **What do you like best about Makesbridge?** I’m new to Makesbridge but not new to digital marketing and I can say the team and platform are world class. They take the time to understand our business processes then help us diagram and map them into the platform. We have demanding clients who need to know we’re on top of their KPIs and adding value. Makesbridge’s staff go out of their way to make us look brilliant to clients. **What do you dislike about Makesbridge?** I haven't found anything I dislike at the moment. The system is working as it should. When or if something comes up, I'll make sure to add an update to this review. **What problems is Makesbridge solving and how is that benefiting you?** We are solving issues with the granularity of our marketing campaigns. With Makesbridge you can get as specific as you want. ### 10. Amazing and interactive **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2022 **What do you like best about Makesbridge?** Interface and the power bill used for the interpretation **What do you dislike about Makesbridge?** Nothing I dislike as part all concerned apart **What problems is Makesbridge solving and how is that benefiting you?** Customer problem ### 11. Have all the power in your viewing with No cost **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2021 **What do you like best about Makesbridge?** Makesbridge is incredible for fundamental email and marketing businesses. It is easy to use and lean. Moreover, they offer a free trial for everyone to try out. The support also provides support for implementation assistance when needed. The software makes sales and marketing easy for business. **What do you dislike about Makesbridge?** They do not have an option to view the email funnel on a graphical view, also no social monitoring inside the software. **What problems is Makesbridge solving and how is that benefiting you?** Makesbridge is an excellent tool in the sales environment. It keeps the sales team on track which was a good motivation for me when working as a salesperson in a call center environment. ### 12. Strong Marketo Replacement and Ideal MAP for Growing B2B Consultants and Service Providers **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron O. | Head of RevOps Strategy, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2019 **What do you like best about Makesbridge?** First, Makesbridge is super easy to set-up. It's Playbooks are like templates on steroids -- allowing you to deploy advanced campaigns and functionality in a few clicks and a few minutes (something I honestly didn't believe when I first read it). I was able to sign up for a free trial, select an initial campaign Playbook, and launch my first email campaign to my email list in about an hour. Setting up ALL of my advanced functionality took me the rest of the afternoon. (Other MAPs have taken me weeks or months to do the same.) I've been around the block a few times on MAPs (I've tried all of the main ones), and Makesbridge is ahead of the innovation curve when it comes to usability, deployability, and minimizing total cost of ownership. **What do you dislike about Makesbridge?** The API integration with Makesbridge through Zapier is great (opening up lots of 3rd party functionality), and perfect for small and medium businesses that just need to connect Salesforce.com and a couple normal apps; however, when I'm connecting large and complex integration environments, I'd probably choose one of the big expensive MAP options with advanced API functionality and mature developer markets. Makesbridge is limited in its custom API integration options, just like HubSpot and Pardot are. **Recommendations to others considering Makesbridge:** If you need a MAP that is affordable, can be set-up in a day, has killer (free!) support, and doesn't overcomplicate everything, then choose Makesbridge. You won't have to hire special technical consultants or bring on expensive agencies just to get your marketing done. If you are looking for advanced customizations and need to integrate with lots of advanced platforms, then make sure you can do so through Zapier. If not, you may want to consider one of the more expensive MAP options. **What problems is Makesbridge solving and how is that benefiting you?** I've used Makesbridge to manage all of my demand generation efforts. I use it for lead-generation, web tracking, automated lead segmentation, automated email nurturing, content delivery, lead scoring and qualification, sales hand-offs, etc. The biggest benefit has been having everything up and live in a day. Now I have a completely automated lead-generation funnel that hands pre-qualified sales-ready leads to my sales team, and all I have to do is throttle my ad spend. ### 13. Incredible Customer Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Micah W. | Founder, Consumer Goods, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2019 **What do you like best about Makesbridge?** One of the most value packed email and sales automation services I've used. And the team makes the experience simply incredible. They hold your hand through implementation and training and make sure you are completely up to speed. What an incredible experience, RARELY (if ever), experienced from another software company. Makesbridge deserves some serious tacos... **What do you dislike about Makesbridge?** Some of the feature names can be confusing at first. **Recommendations to others considering Makesbridge:** If you are tired of having to have a consultant or developer involved in your email automation, Makesbridge might be the option to consider... **What problems is Makesbridge solving and how is that benefiting you?** Marketing and sales automation. Able to trigger communication off of tons of different variables and I don't have to have a developers help... ### 14. Best Marketing Automation Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Alfred M. | Head of Digital Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Makesbridge?** I like that the tool is straightforward when it comes to using it. It is affordable and comes with great features that makes marketing automation seamless. **What do you dislike about Makesbridge?** So far, Makesbridge is working well and I have no complains whatsoever. **Recommendations to others considering Makesbridge:** Makesbridge is the ideal tool for marketing automation. Go for it. **What problems is Makesbridge solving and how is that benefiting you?** We use Makesbridge or all our company marketing automation needs. ### 15. Great Platform and easy to set up and implement **Rating:** 5.0/5.0 stars **Reviewed by:** Karl W. | Editor in Chief, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2018 **What do you like best about Makesbridge?** Makesbridge has a great support team and they helped us set up the platform and get us up and running. This is a very intuitive platform and allows us to plan our campaigns and then launch them in a timely manor **What do you dislike about Makesbridge?** It's early days for us and up to now we do not see anything we dislike **Recommendations to others considering Makesbridge:** If you are looking for a Marketing Automation platform that can be easily set up and implemented you need to look at Makesbridge and talk to their specialists **What problems is Makesbridge solving and how is that benefiting you?** We want to ensure we are in front of our customers and prospects with great content. We have set up automated campaigns that make this easy. ### 16. Makesbridge is a great platform and their team will go above and beyond for you **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon H. | Internet/Email Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2018 **What do you like best about Makesbridge?** Return On Investment. We save on dozens of man hours by automating millions of emails each month - which get great delivery and revenue. The power and simplicity of setting up advanced automation and ISP analytics to optimize delivery and campaign planning has been huge. **What do you dislike about Makesbridge?** If I had to say what I dislike, I'd like to see more connections with our other Cloud apps and some reports in APIs. They are working both! **Recommendations to others considering Makesbridge:** Be sure to take full advantage of the platform during your trial and take advantage of their team's expertise. **What problems is Makesbridge solving and how is that benefiting you?** Delivery and ROI were a huge problem for us. That is solved. We've also reduced the amount of time to send campaigns. And, we needed expertise in automated journeys. ### 17. More Marketing Automation for Less Cost **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2018 **What do you like best about Makesbridge?** Makesbridge is a feature-rich solution. It has the power and features of top tier automation platforms but at a substantially less cost. The benefit for us is faster-realized ROI and a much lower total cost of ownership. Set up of Makesbridge takes hours vs. other solutions I have used which take weeks. The integration with Salesforce.com is a breeze. It even operates directly within the Salesforce.com platform. Service and support engineers are second to none. The vast set of templates and customization available via easy to use drag and drop email interface makes preparing a communication a breeze. Integrating forms and tracking with the website helps us to create trackable interactions with our target visitors. I have yet to come up with a campaign that can not be solved via conditional logic, dynamic content, and automated triggers. Their newest technology Sales Assitant is a sales enablement solution that allows our sales team to automatically change the flow of a campaign based on the client characteristics. This has helped us realize the promise of account-based marketing. **What do you dislike about Makesbridge?** The one area I would like to see some development is around social monitoring or social posting. **Recommendations to others considering Makesbridge:** Don't always gravitate toward the top tier providers or leading brands in the space. Often there are great solutions available that are as feature-rich but not as costly or driven by venture capital which tends to not put a focus on ease of use and support. I feel as though Makesbridge is a true partner focused on my success. **What problems is Makesbridge solving and how is that benefiting you?** The business problem we solve with Makesbridge is unifying our execution around marketing lead generation. From inbound to outbound communications Makesbridge has us covered. We have leveraged many of the automation bots to inform sales, trigger follow, and not lose sight of opportunities that become SQL leads. We realize many benefits to using Makesbrige the most important is compared to other solutions we have realized a much quicker ROI, accelerated our sales funnel and lowered our total cost of ownership. Most of this is achieved via rock-solid support, we see Makesbridge as a true partner. ### 18. Excellent for connecting my Sales and Marketing teams **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2019 **What do you like best about Makesbridge?** Strong integration with our cloud apps saves us hours every month. **What do you dislike about Makesbridge?** Haven’t come across anything yet.The solution is working for what we need it to do. **Recommendations to others considering Makesbridge:** To best evaluate the value of the platform and support team, present a few workflow scenarios. **What problems is Makesbridge solving and how is that benefiting you?** We were spending a lot of time exporting data from apps our reps use and our marketing platform. A lot of active contacts were being missed. ### 19. Makes for great sales **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2019 **What do you like best about Makesbridge?** I like how it is super easy to sign up and use it instantly- they guide with so much assistance, **What do you dislike about Makesbridge?** The pricing wise is understandable, yet the entirety of the MakesBridge makes it hard for evaluation- have tried it a few times and got many benefits out of it- not many complaints which is great. **What problems is Makesbridge solving and how is that benefiting you?** Not the best for communicating amongst peers- but it is a easy platform to get ahead with. ### 20. Outstanding Platform; Outstanding Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2019 **What do you like best about Makesbridge?** Ehsan, our customer support rep, was outstanding. Great email marketing platform. **What do you dislike about Makesbridge?** The skin on the Salesforce integration could have been a bit updated to reflect more or a configurable lightning type interface, but still great. Full utilization of the Salesforce API would be great as well. **Recommendations to others considering Makesbridge:** Skin on the Salesforce interface could be updated, but this is cosmetic only. Full use of the Salesforce API would this an even better product. **What problems is Makesbridge solving and how is that benefiting you?** Our firm required a highly configurable email automation package to integrate with Salesforce and that would accommodate our lead generation, nurturing, and sales funnels. Makesbridge is great, easy to use and highly configurable. Customer support is second to none! ### 21. My experience with Makesbridge **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** April 12, 2019 **What do you like best about Makesbridge?** I really like this software because it helped me a lot.it helps the sales professionals to interact and manage prospects. **What do you dislike about Makesbridge?** Nothing to dislike for now because it helped me s lot in business and helped me managing all prospects. **What problems is Makesbridge solving and how is that benefiting you?** It had impacted my work in a great way.i think it is built to make sales and marketing easy for everyone. ## Makesbridge Discussions - [What is Makesbridge used for?](https://www.g2.com/discussions/what-is-makesbridge-used-for) - [View Makesbridge pricing details and edition comparison](https://www.g2.com/products/makesbridge/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-20+05%3A35%3A22+-0500&secure%5Bsession_id%5D=717e44c7-4054-4f28-8e23-b8b9f9b8583e&secure%5Btoken%5D=7eaf7031696b9822d00912fce66bea7ced6633e480bb2b11ed526b559e706e0f&format=llm_user) ## Makesbridge Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Makesbridge Alternatives - [Act-On](https://www.g2.com/products/act-on/reviews) - 4.1/5.0 (1,028 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,009 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,169 reviews)