Lead Liaison Reviews & Product Details

I really like that Lead Liaison is a purely B2B-native lead management and demand generation platform. It's built exclusively for the granular, account-focused workflows that generic marketing automation tools and broad CDPs can't deliver. It excels at sales-marketing alignment, which is a major pain point for us. It also integrates seamlessly with our existing stack, tying demand gen to real-time account intent and sales execution. I appreciate that Lead Liaison is designed from the ground up for B2B needs like account-based marketing, behavior-driven lead scoring, and stage-specific account nurturing, providing end-to-end funnel visibility with flexibility to customize workflows. The initial setup of Lead Liaison was streamlined and fast, which was a great bonus. Review collected by and hosted on G2.com.

I don't like that there are no regional admin roles with full autonomy. Our regional teams can't create custom lead scoring rules, nurture campaigns, or lead routing workflows on their own, and everything requires approval from our central global admin team. For instance, when our EU team wanted to adjust their MQL score threshold, they had to wait 3–5 business days for approval, which delayed changes and missed high-intent leads. Also, I think there should be a deeper cross-stack automation to eliminate manual syncs with our core B2B tools. Review collected by and hosted on G2.com.

It is one solution for us to accelerate lead generation process; it has enhanced our marketing campaign with automation. Review collected by and hosted on G2.com.

They should give more flexible plans according to companies' size and marketing requirements. Review collected by and hosted on G2.com.

Its fast paced,organized,very informative Review collected by and hosted on G2.com.

Could be more colorful, less words could be used Review collected by and hosted on G2.com.

LeadLiaison is an extraordinary programming answer for our Marketing and Sales groups. The UI is incredible and is not difficult to utilize and explore. LeadLiaison has given us extraordinary understanding into the web excursions and practices of our guests and possibilities past the typical examination. It has upgraded and worked on our current Marketing and Sales stack.

I likewise can't say enough regarding the help and backing from the LeadLiaison group. With such countless items in the commercial center, it can frequently be individuals that have an effect, and I have been intrigued with everybody I have worked with at LL. Likewise, their internet based assistance assets and independent preparation choices are great. Review collected by and hosted on G2.com.

There isn't anything I disdain about utilizing this product.No visual stream outline of the MA yet that doesnt remove any of the usefulness. It was a novel, new thing to become acclimated to Review collected by and hosted on G2.com.

“LeadLiaison is a great software solution for our Marketing and Sales teams. The UI is excellent and is easy to use and navigate. LeadLiaison has given us great insight into the web journeys and behaviors of our visitors and prospects beyond the usual analytics. It has enhanced and improved our existing Marketing and Sales stack.

I also can’t say enough about the service and support from the LeadLiaison team. With so many products in the marketplace, it can often be people that make a difference, and I have been impressed with everyone I have worked with at LL. In addition, their online help resources and self-guided training options are excellent.” Review collected by and hosted on G2.com.

There is nothing I dislike about using this software. Review collected by and hosted on G2.com.

Lead Liaison gives to many best things. The marketing automation and visitor tracking features are the best. It gives one of best customer service. Every thing is in a good manner. Review collected by and hosted on G2.com.

I found the company gives very less options to go with their plans. So if are an individual then you should think to buy any pack to start your journey. Else the customer support is good. Review collected by and hosted on G2.com.

Not a fan of any of their system or their business practices Review collected by and hosted on G2.com.

The Leadership and employees, again lack morality Review collected by and hosted on G2.com.

How easy the tool is to use and solves all of my business needs. The customer service is impeccable and fast! You cant get that at other MA/CRM companies. Review collected by and hosted on G2.com.

No visual flow chart of the MA but that doesnt take away any of the functionality. It was something new to get used to. Review collected by and hosted on G2.com.

I have been using Lead Liaison for approximately 2.5 years and feel empowered using this tool. The ease in which I am able to put together emails, automated campaigns, forms, and landing pages is critical as the department I work within is very small but high demand. Beyond the platform, I would say that their support team is AMAZING! They have helped me with issues small and large in a very timely manner. Review collected by and hosted on G2.com.

The one that I wish was easier in this platform is the ability to setup automated campaigns. I was used to working a different platform with drag and drop functionality on a "canvas" and it made it easier to see rather than the linear step process in LL. Review collected by and hosted on G2.com.

Conceptually a good marketing automation platform that has a built-in, basic CRM Review collected by and hosted on G2.com.

CRM is limited in its functionality, although it's mainly an MA platform Review collected by and hosted on G2.com.