# Lead Liaison Reviews **Vendor:** Lead Liaison **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.6/5.0 **Total Reviews:** 59 ## About Lead Liaison Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for small to mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison offers clients the highest value per dollar of any industry provider. Additionally, Lead Liaison provides content creation services leveraged for communication vehicles such as press releases, blog posts, emails, and posts on social media platforms. Founded in 2013, Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 19 people. For more information, visit www.leadliaison.com or call 1-800-89-LEADS (895-3237). ## Lead Liaison Pros & Cons **What users like:** - Users value the **ease of use** of Lead Liaison, appreciating its streamlined setup and intuitive B2B-focused features. (1 reviews) - Users highlight the **easy implementation** of Lead Liaison, facilitating a quick and streamlined setup process for B2B needs. (1 reviews) - Users commend the **easy setup** of Lead Liaison, enabling quick implementation and efficient integration with existing systems. (1 reviews) - Users appreciate the **flexibility to customize workflows** in Lead Liaison, enhancing their B2B lead management experience. (1 reviews) - Users value the **seamless integrations** of Lead Liaison, enhancing B2B workflows with real-time account alignment. (1 reviews) - Seamless Integration (1 reviews) - Time Efficiency (1 reviews) **What users dislike:** - Users find the lack of **regional admin roles** frustrating, causing delays in crucial lead management and automation processes. (1 reviews) - Users find **limited customization** frustrating, as regional teams lack autonomy to manage lead scoring and workflows independently. (1 reviews) - Users find the **approval delays for regional changes** to be time-consuming, impacting responsiveness and lead management. (1 reviews) - Users are frustrated by the **workflow issues** due to lack of regional autonomy and delays for necessary approvals. (1 reviews) ## Lead Liaison Reviews ### 1. Streamlined B2B Lead Management with Unified Data **Rating:** 3.5/5.0 stars **Reviewed by:** Murad D. **Reviewed Date:** January 30, 2026 **What do you like best about Lead Liaison?** I really like that Lead Liaison is a purely B2B-native lead management and demand generation platform. It's built exclusively for the granular, account-focused workflows that generic marketing automation tools and broad CDPs can't deliver. It excels at sales-marketing alignment, which is a major pain point for us. It also integrates seamlessly with our existing stack, tying demand gen to real-time account intent and sales execution. I appreciate that Lead Liaison is designed from the ground up for B2B needs like account-based marketing, behavior-driven lead scoring, and stage-specific account nurturing, providing end-to-end funnel visibility with flexibility to customize workflows. The initial setup of Lead Liaison was streamlined and fast, which was a great bonus. **What do you dislike about Lead Liaison?** I don't like that there are no regional admin roles with full autonomy. Our regional teams can't create custom lead scoring rules, nurture campaigns, or lead routing workflows on their own, and everything requires approval from our central global admin team. For instance, when our EU team wanted to adjust their MQL score threshold, they had to wait 3–5 business days for approval, which delayed changes and missed high-intent leads. Also, I think there should be a deeper cross-stack automation to eliminate manual syncs with our core B2B tools. **What problems is Lead Liaison solving and how is that benefiting you?** Lead Liaison centralizes B2B lead capture, enriches data, and unifies profiles, eliminating data silos and manual tasks, saving my team 10+ hours per week. It improves lead quality and aligns sales-marketing efforts, enhancing efficiency for our B2B operations. ### 2. Best software for Visitor tracking and Marketing Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Azaruddin S. | Senior SEO Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2023 **What do you like best about Lead Liaison?** It is one solution for us to accelerate lead generation process; it has enhanced our marketing campaign with automation. **What do you dislike about Lead Liaison?** They should give more flexible plans according to companies' size and marketing requirements. **What problems is Lead Liaison solving and how is that benefiting you?** It's flexibility helped us to track our website visitors on different stages and helped to optimize marketing campaigns. ### 3. Fast **Rating:** 4.0/5.0 stars **Reviewed by:** Angela J. | Relations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2023 **What do you like best about Lead Liaison?** Its fast paced,organized,very informative **What do you dislike about Lead Liaison?** Could be more colorful, less words could be used **What problems is Lead Liaison solving and how is that benefiting you?** It is solving several system issues and other online issues ### 4. I like it **Rating:** 5.0/5.0 stars **Reviewed by:** Shakeel S. | Junior Executive, Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2022 **What do you like best about Lead Liaison?** LeadLiaison is an extraordinary programming answer for our Marketing and Sales groups. The UI is incredible and is not difficult to utilize and explore. LeadLiaison has given us extraordinary understanding into the web excursions and practices of our guests and possibilities past the typical examination. It has upgraded and worked on our current Marketing and Sales stack. I likewise can't say enough regarding the help and backing from the LeadLiaison group. With such countless items in the commercial center, it can frequently be individuals that have an effect, and I have been intrigued with everybody I have worked with at LL. Likewise, their internet based assistance assets and independent preparation choices are great. **What do you dislike about Lead Liaison?** There isn't anything I disdain about utilizing this product.No visual stream outline of the MA yet that doesnt remove any of the usefulness. It was a novel, new thing to become acclimated to **What problems is Lead Liaison solving and how is that benefiting you?** More prominent promoting understanding to our web traffic. Superb client venture planning and purchase motioning for Sales. Understanding web conduct of both existing clients and business possibilities. ### 5. Powerful, Easy-To-Use Software for Marketing Insights and Automation **Rating:** 4.0/5.0 stars **Reviewed by:** John S. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2021 **What do you like best about Lead Liaison?** “LeadLiaison is a great software solution for our Marketing and Sales teams. The UI is excellent and is easy to use and navigate. LeadLiaison has given us great insight into the web journeys and behaviors of our visitors and prospects beyond the usual analytics. It has enhanced and improved our existing Marketing and Sales stack. I also can’t say enough about the service and support from the LeadLiaison team. With so many products in the marketplace, it can often be people that make a difference, and I have been impressed with everyone I have worked with at LL. In addition, their online help resources and self-guided training options are excellent.” **What do you dislike about Lead Liaison?** There is nothing I dislike about using this software. **What problems is Lead Liaison solving and how is that benefiting you?** Greater marketing insight to our web traffic. Excellent customer journey mapping and buy signaling for Sales. Understanding web behavior of both existing customers and business prospects. ### 6. This is a platform which gives features of marketing automation and visitors tracking. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2022 **What do you like best about Lead Liaison?** Lead Liaison gives to many best things. The marketing automation and visitor tracking features are the best. It gives one of best customer service. Every thing is in a good manner. **What do you dislike about Lead Liaison?** I found the company gives very less options to go with their plans. So if are an individual then you should think to buy any pack to start your journey. Else the customer support is good. **What problems is Lead Liaison solving and how is that benefiting you?** If I have a small start-up or I am running any website for any product so this website gives allowance me to track my customers and target the customer base as the following pattern of data. ### 7. Very unscrupulous company **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2020 **What do you like best about Lead Liaison?** Not a fan of any of their system or their business practices **What do you dislike about Lead Liaison?** The Leadership and employees, again lack morality **What problems is Lead Liaison solving and how is that benefiting you?** It created problems and issues. ### 8. Amazing MA/CRM and Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Bill M. | Vice President Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2020 **What do you like best about Lead Liaison?** How easy the tool is to use and solves all of my business needs. The customer service is impeccable and fast! You cant get that at other MA/CRM companies. **What do you dislike about Lead Liaison?** No visual flow chart of the MA but that doesnt take away any of the functionality. It was something new to get used to. **Recommendations to others considering Lead Liaison:** If you are a small business, association, or event manager...this is the all in one solution for you for sales marketing and website automations. **What problems is Lead Liaison solving and how is that benefiting you?** Every business need I had for marketing and sales. Gamification of the website has been a huge benefit ### 9. Lead Liaison EMPOWERS My Marketing Departmen **Rating:** 4.5/5.0 stars **Reviewed by:** Shelley L. | Marketing Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2019 **What do you like best about Lead Liaison?** I have been using Lead Liaison for approximately 2.5 years and feel empowered using this tool. The ease in which I am able to put together emails, automated campaigns, forms, and landing pages is critical as the department I work within is very small but high demand. Beyond the platform, I would say that their support team is AMAZING! They have helped me with issues small and large in a very timely manner. **What do you dislike about Lead Liaison?** The one that I wish was easier in this platform is the ability to setup automated campaigns. I was used to working a different platform with drag and drop functionality on a "canvas" and it made it easier to see rather than the linear step process in LL. **What problems is Lead Liaison solving and how is that benefiting you?** Recently we started using the lead scoring capabilities within the system and have found that to be beneficial in how marketing and sales are aligned. This is the driving force behind our lead process flow. I look forward to using their Sales Enablement tools in the future! ### 10. Reliable Workflows and Good Customer Support **Rating:** 3.0/5.0 stars **Reviewed by:** Phil S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2020 **What do you like best about Lead Liaison?** Conceptually a good marketing automation platform that has a built-in, basic CRM **What do you dislike about Lead Liaison?** CRM is limited in its functionality, although it's mainly an MA platform **Recommendations to others considering Lead Liaison:** Find an alternate! The customer support is really poor. **What problems is Lead Liaison solving and how is that benefiting you?** The idea was to link sales and marketing. The benefits....hard to achieve through Lead Liaison ### 11. Intuitive and Time-Saving Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2019 **What do you like best about Lead Liaison?** The Lead Liaison platform is very intuitive, and the number of parameters available for segmentation/automation is exceptional. You can manage prospects by both syncing to a CRM and uploading lists manually. The White Glove Service is a must-have, and the technical support we've received has been top-notch. **What do you dislike about Lead Liaison?** I wish Lead Liaison came with an out-of-the-box solution that allowed me to sync to any number of standard and custom objects in Salesforce. I would also like to have the capability to create custom reports that doesn't require knowledge of MicroStrategy. Lastly, I would like to see a folder structure option for the Emails, Prospects, and Forms sections. **Recommendations to others considering Lead Liaison:** I've worked in email marketing using Salesforce Marketing Cloud (formerly Exact Target), IBM Marketing Cloud (formerly Silverpop), and Mailchimp, and I would recommend Lead Liaison hands down over all of them. The support is superior, and the interface is very intuitive. I'm able to spend my time working on marketing strategies and customer journeys rather than wasting hours wrestling with how to make an unwieldy system do 1 of the 10 things I need it to do. Lead Liaison offers the robust functionality that other big-box marketing automations offer, but without the hassle of a convoluted interface. **What problems is Lead Liaison solving and how is that benefiting you?** Lead Liaison helps us solve for advanced segmentation requests. One key benefit is enormous time savings due to the intuitive interface. ### 12. Lead Liaison transformation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2019 **What do you like best about Lead Liaison?** The automation of this tool and ability to integrate directly into Salesforce **What do you dislike about Lead Liaison?** This tool requires some training to get used to **Recommendations to others considering Lead Liaison:** Make sure you invest in the time for training and integration to help facilitate a quick start **What problems is Lead Liaison solving and how is that benefiting you?** Not so much as problems as more as allowing as a better/faster ability to extract key client or candidate details for later use ### 13. The Solution I Have Been Looking for the Last Two Years **Rating:** 5.0/5.0 stars **Reviewed by:** Rich C. | Marketing Director, Industrial Automation, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2018 **What do you like best about Lead Liaison?** I like that I have one portal to do many things. The one-stop-shop solution coupled with the reporting capabilities, allows me to streamline my workflow. The training and continued support is fantastic. The whole team makes you feel like a partner from the start. **What do you dislike about Lead Liaison?** It is a significant amount of work up front, but that is expected for this kind of all-encompassing solution. It is easy to grow impatient with the progress, but you know in the long run it will work out well. **Recommendations to others considering Lead Liaison:** It can be a lot of work up front so be prepared for that, but if you just tackle one thing at a time, it is manageable with your current workload. The support at Lead Liason is super helpful too. **What problems is Lead Liaison solving and how is that benefiting you?** I'm getting a good look at our web traffic patterns and how I can easily engage them with minimal effort. The landing pages are also more simplified so I can create them easier and be more productive elsewhere. Lead Liason will in the end save me time and generate good connections with customers. ### 14. Great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2019 **What do you like best about Lead Liaison?** How sales and marketing are in one system. Easy to track prospects and leads **What do you dislike about Lead Liaison?** I wish creating emails was a little more user-friendly **What problems is Lead Liaison solving and how is that benefiting you?** How to keep deals org. and leads organized. Better way to track our renewals and communication with clients. ### 15. No ROI and would not let me cancel **Rating:** 0.0/5.0 stars **Reviewed by:** James S. | CEO, Computer Hardware, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2018 **What do you like best about Lead Liaison?** The staff at Lead Liaison are great and they are always looking to help out so that you can get the best out of their system. Especially during the first 3 months when they get 1 person to look after you. **What do you dislike about Lead Liaison?** Sadly the data is bad. Real bad. We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a return on investment greater than the original investment. Conversely the competitor has seen a 1700% ROI just in month 1 upon returning to them. **Recommendations to others considering Lead Liaison:** It's really difficult choosing a platform and Lead Liaison may well work for some people. From my own experience my advice would be not to jump ship from an existing solution that works, it's just too dangerous. **What problems is Lead Liaison solving and how is that benefiting you?** From my previous comment we really don't' have an answer to this. The ideal was to have a single platform for identifying site visitors, doing marketing automation, landing pages and email campaigns. We found Lead Liaison to be a "jack of all trades, master of none". We have switched our entire tech stack to alternative platforms, at a lower cost, greater functionality and far greater ROI. **Official Response from Jennifer Worsham:** > It’s unfortunate James has left this review as we understand it reflects poorly on our business. However, this is an excellent opportunity to address this from Lead Liaison’s side and emphasize our willingness to help James and other companies similar to his. Our commitment to providing the best software, support, and building long lasting partnerships is unwavered and this case with is no different. James and his company, Tablet Technologies, made a contractual commitment to use Lead Liaison as their partner for sales and marketing software. As a result, we made a commitment to support him 110% along the way, as we do with all of our clients. Despite multiple attempts to work with Tablet Technologies and navigate the changes in their organizational structure, James grew frustrated with his decision and wanted to break his commitment. Understandably, he was unable to do so. It’s important to note this was not the first time James wanted to change his commitment with us mid-stream. We take pride in supporting our clients and feel honored to have such great reviews about our company and our software. It should be noted that James’ colleague left positive feedback about Lead Liaison on this same review site approximately three (3) months prior to James’ review. We provided many hours of 1:1 live training, during their onboarding period and well beyond. We provided access to our learning platform where the client could get certified on Lead Liaison. We also provided our standard consultations from one of our Team Leads during the course of the relationship. Through our regular check-ins there was no mention of on-going dissatisfaction with our Service or results. This was despite our repeated suggestions to implement strategic and tactical methods that are proven to drive sales. In response to James’ data reference, James’ ROI concerns are unfounded and certainly subjective. We asked them to show areas in which other tools were tracking specific results that turned into business, but they would not supply such data. Lead Liaison readily concedes that our software is not magical, and if you do not use it in your sales and marketing process, it will not yield results. Lead Liaison believes in commitment and integrity. We expect the same from our business partners. Unfortunately, there will always be that 1% of people that do not share those values. We encourage readers to look through our other reviews, which will show our level of commitment to our clients and our solutions. We take pride in our business, and we love our customers! ### 16. Excellent product and first class support **Rating:** 5.0/5.0 stars **Reviewed by:** Chris W. | Chief Marketing Technologist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2018 **What do you like best about Lead Liaison?** Salesforce integration as good as it gets down to individual fields and how they sync. Support was the best, nothing too mch trouble and all questions answered very fast, during the 12 months I used Lead Liaison I also saw a lot of updates and improvements based on feedback. Not just a standard MA, includes capabiliies to include DM and also source content which was how I initially found Lead Liaison. **What do you dislike about Lead Liaison?** Nothing, for the requirements we had it was a great fit. **Recommendations to others considering Lead Liaison:** As with all martech you have to first map out all your business requirements and even more importantly make sure the employees are available to support the technology. There is no silver bullet and all Marketing Automation and customer journey configurations are complex so there has to be a dedicated expert available. For ResponseTap it was the best fit by far. **What problems is Lead Liaison solving and how is that benefiting you?** Full visibility to each contact with the ability to nurture to leads and easily and quickly push to Salesforce for fast follow up. ### 17. great lead automation tool that syncs with Salesforce **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony P. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2017 **What do you like best about Lead Liaison?** I like how it integrates with Salesforce and the support offered by the Lead Liaison Team. **What do you dislike about Lead Liaison?** i dislike the text messaging feature, it is limited and a regular user is unable to set this up, someone with a more technological background would need to set this up. **Recommendations to others considering Lead Liaison:** make sure you have a plan on how you want to use the product, provide use cases in order to insure they can do what you need them to do. Also make sure to have users that are willing to learn and get their hands dirty. The automation piece is great, it provides a lot of features like email automation, texting, segmentation. If you are using salesforce this tool works well when syncing. **What problems is Lead Liaison solving and how is that benefiting you?** we are able to provide our marketing users the power to create lead automation and provide numbers in order to help make decisions on what to put their money in when it comes to Marketing Campaigns. ### 18. Lead Liaison has gone the extra mile to ensure our complete customer satisfaction **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Enterprise (> 1000 emp.) **Reviewed Date:** April 16, 2018 **What do you like best about Lead Liaison?** Knowing that Lead Liaison will support our company from start to finish and provide training every step of the way has been a life saver. We will soon be self sufficient when it comes to setting up our various trade show and company related form template, connecting leads captured to Sales Force and making sure all business cards are transcribed for our European counterparts. What I like most is their flexibility and willingness to support us during an event and make updates on the fly when needed. **What do you dislike about Lead Liaison?** There really isn't anything I dislike. Lead Liaison has made a number of product enhancements to meet our needs. **Recommendations to others considering Lead Liaison:** I looked at a variety of lead capture companies to help us manage all of our manual trade show leads, and Lead Liaison really was the only company who could provide us with a tool that works both with WiFi and off line, the works on multiple types of mobile devices and who offered an easy to use platform with outstanding support. They even attended the first trade show where we used GoCapture for the first time to ensure everything was running smoothly for our sales team. They have provided us with outstanding customer service from the moment we engaged them for the first time, to now when we needed their help setting up our most recent European trade show. I would highly recommend Lead Liaison to anyone looking for a lead capture & management tool. **What problems is Lead Liaison solving and how is that benefiting you?** The largest problem we are solving by using Lead Liaison is reducing the amount of time we are spending on manual data entry. We are spending a great deal of time manually entering paper trade show leads into our CRM tool, Sales Force. Not only is manual data entry a time consuming activity, having to decipher multiple sales managers hand writing is not an easy task. Being able to create a lead form that mimics our paper form exactly was a huge plus. Being able to customize our forms to mimic the customized fields we've created in Sales Force makes syncing / uploading our leads a breeze. ### 19. They care. **Rating:** 5.0/5.0 stars **Reviewed by:** Danielle S. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2018 **What do you like best about Lead Liaison?** Lead Liaison made the time to make sure our team was able to learn the software and use it effectively. They are always reachable whenever we find ourselves stuck. **What do you dislike about Lead Liaison?** I haven't come across an issue that their support couldn't assist in. **Recommendations to others considering Lead Liaison:** I definitely recommend giving them a try. Let their team show you how they can help. **What problems is Lead Liaison solving and how is that benefiting you?** Lead Liaison's integration with SalesForce has helped us compare what marketing strategies produce the most leads. The information gathered from the leads has been an invaluable resource, and the interface makes the metrics very easy to read. ### 20. Marketing Automation that helps us reach our goals with EXCELLENT CUSTOMER SUPPORT! **Rating:** 5.0/5.0 stars **Reviewed by:** Eva Marie G. | Assistant Director of Communications | FIU Online, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2017 **What do you like best about Lead Liaison?** With Lead Liaison, we are able to frame conversations with prospects in a much more focused way. The email automation allows us to accomplish more at a lower cost, than if done manually. It lends for continuous improvement by allowing us to track and measure the results of our campaigns and then make make necessary adjustments, in near real-time. **What do you dislike about Lead Liaison?** There are no aspects to date, that I dislike about Lead Liaison. **Recommendations to others considering Lead Liaison:** Jump right in! This is the best solution if considering marketing automation. Support is amazing, always available, efficient and knowledgeable. **What problems is Lead Liaison solving and how is that benefiting you?** The first thing we were able to accomplish is to have an intelligent marketing email automation in place, which is something that did not exist until we adopted Lead Liaison. ### 21. Excellent MA & CRM Software **Rating:** 5.0/5.0 stars **Reviewed by:** Gavin B. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2018 **What do you like best about Lead Liaison?** user friendly, powerful features, cost effective platform, responsive support and innovation **What do you dislike about Lead Liaison?** Nothing signficant. We have identified some areas of development, many of these have already been implemented and and I am confident that others are in the programme. **Recommendations to others considering Lead Liaison:** Do it. **What problems is Lead Liaison solving and how is that benefiting you?** Generating more leads and better sales conversion for ourselves and for customers. ### 22. Lead Liaison has made email marketing feel manageable. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Lead Liaison?** I get emails letting me know when new tools are available so we are constantly changing up our strategy. Our account rep is also super quick to help when things don't go as planned or if we are not using the tool to the extent we could be. It is also very simple to tell who has opened and clicked within an email, making them a better candidate for future emails. **What do you dislike about Lead Liaison?** Although new tool emails are informational, we have a lot of everyday traffic on our website so the Lead Liaison alerts clog up my inbox more than provide hot leads. **What problems is Lead Liaison solving and how is that benefiting you?** We have very distinct messages for customers based on their location. Lead Liaison has helped us target customers down to the zip code so we don't confuse our customer base and can give accurate information. ### 23. Amazing platform and awesome custom solutions! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2017 **What do you like best about Lead Liaison?** The user friendly interface is really attractive to our growing team and provides us easy ways to educate and train new staff members on the platform. **What do you dislike about Lead Liaison?** There isn't any aspect of the tool we dislike. There are some features we are under utilizing, but we are looking to change that soon. **Recommendations to others considering Lead Liaison:** Figure out what your low hanging fruit is and knock those items out first. Lead Liason's expert team did an outstanding job of helping us identify the path forward once we implemented the tool. **What problems is Lead Liaison solving and how is that benefiting you?** Coming from the non-profit fundraising side of things, among dozens of benefits this tool gives us insight into our donors passion points and allows us to better understand and communicate with them in a strategic way. ### 24. Amazing Program and Support **Rating:** 5.0/5.0 stars **Reviewed by:** Brian A. | Digital Marketing Assistant, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2017 **What do you like best about Lead Liaison?** I love how easy to use the program is. It is very simple to set up email campaigns, lead nurturing and lead capture forms through Lead Liaison. It also integrates with Go-toWebinar and our Sitefinity CMS program. Lead Liaison's support team is the best. Whenever I have a question they are very quick to respond and to walk me through the solution in detail. I have given Lead Liasion feedback that has been implemented into their software within days. I simply couldn't do my job without Lead Liasion. **What do you dislike about Lead Liaison?** Wish there was phone support. Email layouts look a little different if forwarded to colleagues. **Recommendations to others considering Lead Liaison:** Just try it out already! **What problems is Lead Liaison solving and how is that benefiting you?** Lead capture is #1. Setting up and tracking email campaigns has never been easier. ### 25. very powerful software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Translation and Localization | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2017 **What do you like best about Lead Liaison?** Very powerful software. If you are small or medium business, this will suit you. They have a great customer service and very nice people to deal any communication issues regarding the software. **What do you dislike about Lead Liaison?** The contract is by year and you need to give notice within one month before the contract will Auto renew. SO this is very tricky if you are not dealing with the contract and you jsut use the software. **Recommendations to others considering Lead Liaison:** i strongly recommend, but they need to keep an eye on the date of the conttract, otherwise you are stuck to pay a lot of money. **What problems is Lead Liaison solving and how is that benefiting you?** We had the main issue regarding the renewal of the contract. Post customer service is not as great as while you using it ### 26. Fully Accomodating **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2018 **What do you like best about Lead Liaison?** When we need custom solutions, Lead Liaison adapts their software functionality and attributes to meet our needs. **What do you dislike about Lead Liaison?** There is nothing that I have encountered that i have disliked. **What problems is Lead Liaison solving and how is that benefiting you?** Allows us to track leads from start to finish and is friendly and compatible with other softwares we use. ### 27. Good software, occasionally difficult, but incredibly flexible. **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan C. | Head of Digital and Acquisition, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2017 **What do you like best about Lead Liaison?** The flexibility in the platform is huge for our lead scoring and automation operation. **What do you dislike about Lead Liaison?** The UI is a little out-dated, and can make doing simple tasks harder than it should be. **What problems is Lead Liaison solving and how is that benefiting you?** We solve our lead quality issues with Lead Liaison - before, hundreds of leads would drown our sales team, and have them wasting time on poor prospects. Lead Liaison prevents this. ### 28. Sales Associate **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2017 **What do you like best about Lead Liaison?** The can-do attitude of the team and willingness to help. **What do you dislike about Lead Liaison?** Only the challenges that come with learning a new tool, the frustration that comes from being a beginner again. **Recommendations to others considering Lead Liaison:** I would recommend that you leverage the knowledge of the Lead Liason team when scoping out your project plan. They are a great resource. **What problems is Lead Liaison solving and how is that benefiting you?** Capturing potential clients behaviors to better serve their needs by making sure no lead goes unnoticed. LiadLiason captures data that allows us to make better decisions to services our leads. ### 29. Great email system! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2017 **What do you like best about Lead Liaison?** It is so great to have classy emails go out to our clients and prospects without any hesitation. The team has helped us to make everything seamless. **What do you dislike about Lead Liaison?** Everything has gone smoothly so far. We do not have any complaints. **What problems is Lead Liaison solving and how is that benefiting you?** Emails are now being accurately tracked and vetted. We are able to attach emails to our Salesforce CRM and also track who is opening an email which will help us reach out to potential clients. ### 30. Comprehensive and then some. **Rating:** 5.0/5.0 stars **Reviewed by:** Johnny W. | Founder and CEO, Professional Training & Coaching, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2017 **What do you like best about Lead Liaison?** landing Pages, email automation, CRM, all in one - helpful. **What do you dislike about Lead Liaison?** It takes a while to get used to all the functionality and the LL terminology. **Recommendations to others considering Lead Liaison:** It’s very comprehensive - which takes getting used to. **What problems is Lead Liaison solving and how is that benefiting you?** Landing page creation, email automation, lead creation and nurture ### 31. feature rich MA platform **Rating:** 5.0/5.0 stars **Reviewed by:** Nick A. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2017 **What do you like best about Lead Liaison?** new Account based marketing functionality, plus sales cycle reporting **What do you dislike about Lead Liaison?** would like the ability to personalise content and graphics by segment **Recommendations to others considering Lead Liaison:** great support and CS team. Need technical support for initial integration **What problems is Lead Liaison solving and how is that benefiting you?** ABM strategy, digital marketing measurement **Official Response from Jennifer Worsham:** > Hi Nick! I noticed that you said that you'd like the ability to personalise content and graphics by segment. Great news! You CAN personalize content and graphics by segment! Our website personalization solution, SiteEngage™, is a part of your license. I will reach out to you personally to cover this add-on in more detail and make sure you know how to implement with your website. Talk soon! ### 32. Great CRM for Marketing teams **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** December 18, 2017 **What do you like best about Lead Liaison?** Lead Liaison empowers marketing teams to manage and automate lead nurturing strategies. **What do you dislike about Lead Liaison?** I wish Lead Liaison had a better visual UI and visual components for their landing page platform. **Recommendations to others considering Lead Liaison:** Great CRM tool, excellent customer support. **What problems is Lead Liaison solving and how is that benefiting you?** Email campaigns, web to lead forms, lead generation and lead nurturing strategies. ### 33. Great platform, even better support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2017 **What do you like best about Lead Liaison?** The platform was very intuitive and user friendly, while also having a ton of bells and whistles. Also, the support was best in class. They go above and beyond to make onboarding and implementation as easy as possible. The continued support was also excellent and very responsive. **What do you dislike about Lead Liaison?** There are quite a few bells and whistles which could be overwhelming to some at first, but with the support of the LeadLiaison team, Im confident they could make it easy for anyone. **Recommendations to others considering Lead Liaison:** Does a lot of what Hubspot does for a fraction of the price! **What problems is Lead Liaison solving and how is that benefiting you?** Lead generation and nurture. During the time we used LeadLiaison, we did not have a solid strategy so things kept changing internally so we never really got to see the full impact of the platform. ### 34. Lead Liason's Platform is Top-Notch **Rating:** 5.0/5.0 stars **Reviewed by:** Jim D. | Chief Operating Officer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2017 **What do you like best about Lead Liaison?** I was originally going to pull the trigger on a competitors platform, but after talking to Lead Liaison was convinced to go with them. Their customer service is excellent and they are proactive in staying in touch to make sure all is going well. They are always enhancing the platform and rolling out new services. **What do you dislike about Lead Liaison?** Can't really think of anything. I will say when I was researching platforms that their lead competitor was very pushy - almost like a sweat shop that they had to make the deal by Friday to get their commission, which really turned me off. Lead Liaison has been very professional throughout the process. **Recommendations to others considering Lead Liaison:** Give it a trail. I think you'll like it. **What problems is Lead Liaison solving and how is that benefiting you?** Getting insight as to who is coming to our site has been valuable. I particularly like the Gmail plugin that I use when sending a proposal out and getting immediately notified if that prospect comes into our website, which helps to time a follow-up. ### 35. Lead Liaison has become the foundation of our marketing strategy implementation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2017 **What do you like best about Lead Liaison?** One of the key reasons I like Lead Liaison is its technical support, which is way beyond any type of support I have received from a software company. But of course, I really like the tool itself and how broad its capabilities are. Instead of having different tools for various parts of our marketing strategy, Lead Liaison is able to perform all of those under one integrated platform. **What do you dislike about Lead Liaison?** The fact that there are so many features in the tool can make it feel overwhelming at times. Also, there are places where the graphical interface interaction could be improved. These concerns are why I appreciate the technical support so much. Much of the issues I have raised have been integrated in later releases of the software. **Recommendations to others considering Lead Liaison:** You will need someone with technical abilities (though not HTML coding skills) to successfully implement the tool. In our organization, we had a creative person developing the content and planning the strategy, and we had a analytical person who worked on implementing the processes in Lead Liaison. Keep in mind that this is not just an email campaign tool, even though it is quite good at this basic task. **What problems is Lead Liaison solving and how is that benefiting you?** Our small business could not afford hiring multiple sales people to sell our consulting services nationwide. So we used Lead Liaison to magnify the people resources we did have. Lead Liaison saved us $200K per year on salaries while improving our ability to nurture relationships with visitors to our website. ### 36. Fantastic Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Dagny K. | Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2017 **What do you like best about Lead Liaison?** Customer support, power of software, user friendliness **What do you dislike about Lead Liaison?** Built-in landing page creator can be tedious **What problems is Lead Liaison solving and how is that benefiting you?** Lead liaison is powerful, easy to use software thanks to the customer support team who never fail to impress. No matter how complex the question or problem, the team consistently goes above and beyond to solve it while maintaining user friendliness. When we needed a landing page that was a bit more complex than the built-in page creator was able to manage, the team built us a template page with content that we could easily replace ourselves. Lead Liaison is a valuable tool that I am sure will only continue to advance in in functionality and user experience. ### 37. Quick, flexible, and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Nichole S. | Marketing Specialist, Hospital & Health Care, Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2016 **What do you like best about Lead Liaison?** I like how easy the program is to use. Setting up forms and landing pages is quick, and Marketing is able to carry out these processes without needing a web developer's assistance or knowledge of code. The processes we've set up in Lead Liaison have always performed well and the program is reliable. I especially like how they've helped us out with some custom solutions quickly when we needed it. If we needed a process that didn't exist in the standard program, they were willing to craft it for us. **What do you dislike about Lead Liaison?** No real dislikes so far. Whenever we've run into an issue the Lead Liaison team is always helpful and guides us towards a solution. A few times they've created custom solutions for us to achieve what we want, so this is actually a positive testament to their willingness to help their customers in a personalized way. **Recommendations to others considering Lead Liaison:** This is a very helpful program if you're looking for quick, effective lead management solutions that integrate with your website, or if you want to create some easy landing pages for **What problems is Lead Liaison solving and how is that benefiting you?** Our company needed a way to track incoming leads automatically and create customized forms and landing pages, and Lead Liaison has helped us do that. Without this, we would have been stuck with manually exporting and emailing Excel data from our email landing pages for entry into our lead management system. We also recently expanded our use of Lead Liaison by implementing forms into our company's microsites, and in 2017 we plan on utilizing Lead Liaison even more for creating additional landing pages and forms to help manage other aspects of our company's marketing. ### 38. Great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2016 **What do you like best about Lead Liaison?** The representatives are very responsive. They go above and beyond to make sure your questions are met and are happy to take suggestions on how to make the software better. **What do you dislike about Lead Liaison?** I don't have an answer. The software is user friendly, they give you a personal tutorial and again, the representative are always at hand to handle any other questions or concerns you may encounter. **What problems is Lead Liaison solving and how is that benefiting you?** We are focused on generating leads and understanding where they are coming from, as well as, how to optimize the user experience base on the information gathered by lead liaison. We have been able to track our users to develop better web pages and help the user get answers on our website quicker and simpler. ### 39. Great software and company **Rating:** 5.0/5.0 stars **Reviewed by:** Linda S. | Digital Marketing Manager, Hospital & Health Care, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2016 **What do you like best about Lead Liaison?** They are very flexible. We use this instead of a full blown CRM, and it works perfectly. The additional insight is spot on. **What do you dislike about Lead Liaison?** nothing yet. I believe that if i do the company will respond quickly. **What problems is Lead Liaison solving and how is that benefiting you?** we do not (and will not) use a CRM. This software acts as our lead repository and it works perfectly. In addition, when we want new capabilities they are more than willing to make them for us. ### 40. Love the CRM Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2016 **What do you like best about Lead Liaison?** We moved between different CRMs including pipedrive, salesforce, and more. It's awesome that everything is integrated here. Not to mention, it is indepth and detailed. Very great for data driven software. **What do you dislike about Lead Liaison?** The only thing I wish was a little bit better was maybe the GUI. It looks a little bit dated but that is just me being very picky. It works great. **Recommendations to others considering Lead Liaison:** Use if you are annoyed with cluttered CRMs and lost data because you've swapped too much. **What problems is Lead Liaison solving and how is that benefiting you?** We always switched between CRMs and the hardest part was keeping track of all the businesses we were in contact with (talked to over 50 a week with a sales team of 2). With that said, it got cluttered very quickly. ### 41. A Full-Featured System **Rating:** 5.0/5.0 stars **Reviewed by:** Scott M. | Marketing Manager, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2015 **What do you like best about Lead Liaison?** Real-time tracking of website visitors helps our sales team monitor what people are viewing, and where the most interest lies. **What do you dislike about Lead Liaison?** The email system has improved dramatically over the last couple of years, but the WYSIWYG element can occasionally go wonky, and we need to go into the HTML code to fix it, or make something look the way we want it to look. **Recommendations to others considering Lead Liaison:** Frankly, we are only using maybe half of what Lead Liaison offers, but as we expand and grow, we know we have the tools we need to keep on top of our sales leads and email campaigns. If you're interested in a full-featured system to monitor and increase website and email revenue generation, Lead Liaison is more than worth a look. **What problems is Lead Liaison solving and how is that benefiting you?** The website tracking and alerts help our sales team monitor interest, tying email and landing pages to a particular campaign, and the statistics of sending a campaign help us to tweak the message to increase open rates and click-throughs. ### 42. Fantastic Software with even Better support **Rating:** 5.0/5.0 stars **Reviewed by:** Mitchell D. | Operations Coordinator, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2015 **What do you like best about Lead Liaison?** They have an integrated software platform with separate modules that can be activated all together or one at a time allowing for an a la cart menu that you can build as your ROI increases with the use of their tools. Tracking visitors on our website helps us see who is interested in our product and if we have been successful in engaging potential clients at conferences and through our email marketing campaigns. Also, the customer support is bar none the best I have ever had with regards to software. If I have questions, need help optimizing my usage of the software, or want to see a demo...they are a phone call away and are happy to help. Chris E. and Ryan S. my account manager and performance specialist respectively are incredibly knowledgeable and extremely helpful. I am not sure if you can request who helps you, but I recommend these guys if you can get them. **What do you dislike about Lead Liaison?** The module system is a double edged sword that can become quite costly once you start seeing (and wanting) all of the great functionality that each one adds. I work for a software company that has a very similar sales model so I am familiar with the positives and negatives with this structure. That being said....It is still an affordable solution for most companies. **Recommendations to others considering Lead Liaison:** Make sure that you have a solid manager who is willing to put in a little bit of time to really learn the software. You will optimize your ROI if you do this. **What problems is Lead Liaison solving and how is that benefiting you?** We are working on building an in house sales team. this product has allowed me to manage all aspects of our sales process. From lead generation to task delegation I now get to have an over head view of everything we are doing as a team. ### 43. I found that the product is great and the customer service is exceptional. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2016 **What do you like best about Lead Liaison?** Knowing who visits my company's website is critical for our sales process. I really like how I get a report every morning and if I have a any issues, there are two people who are assigned to my account that I can email or call. **What do you dislike about Lead Liaison?** I wish I had known about the service earlier. I missed out on a few years of data. **What problems is Lead Liaison solving and how is that benefiting you?** A good example was that I sent a prospect an email. I saw that a few of their people visited our website, so I emailed them again a few days later and they responded and agreed to meet. I doubt I would have sent that second email without knowing they were on our website. ### 44. Excellent software - outstanding support **Rating:** 5.0/5.0 stars **Reviewed by:** Michael H. | Supervisory Board Member, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2015 **What do you like best about Lead Liaison?** Well, it´s easy to integrate, easy to manage and simply working. In the last years we had nearly no issues at all. And if there´s any question (sure you´ll have some...) it´s answered. Even new features, suggestions and other requests are picked up and realized in short time. So if you want a good software, LeadLisison is one of your options. If you want to get also outstanding support, a helping hand and a excellent SLA, this might be your choice. **What do you dislike about Lead Liaison?** I fact I don´t dislike anything. So sorry to disappoint you, if you´d expected that to read here ;-) **Recommendations to others considering Lead Liaison:** You are not a number. Not only a customer. You´ll be a partner. **What problems is Lead Liaison solving and how is that benefiting you?** We´re safely tracking our web-activities, letting them handle our newlettters and -- whoooa -- boosting sales. Really. ### 45. Helps us create content that users will read and helps with informed selling **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2016 **What do you like best about Lead Liaison?** Our team really enjoys the daily lead report. It is nice to wake up in the morning and see the volume of site traffic with lots of click-throughs and return visitors. Plus, seeing the referrer source right off the bat helps marketing to determine where to best allocated budget dollars in relation to search engine presence. The system is great, but the team behind the system is even better. Such a friendly group and they are always willing to customize the system and make updates in the next release based on our team's feedback. They are willing to go the extra mile to ensure that we are happy customers. **What do you dislike about Lead Liaison?** Not necessarily dislikes, but areas for improvement. for the individual e-mail identification, it would be nice if the system could send to all recipients instead of parsing 1:1 - our team always forgets about this and it does create some confusion on the recipient end, however I'm not well versed in IT, so I'm not sure this is possible. At times there is almost too much information available - I find that if I don't create a filter to drill down and find specific information, I spend a lot of time scrolling horizontally to take in all of the data in various columns. **Recommendations to others considering Lead Liaison:** Understand that from the administrator perspective, it will take some time for you to get acquainted with the system and get features set up. I knew there would be setup involved but I got to a point where I had to sit down and dedicate 1.5 days to making sure I explored all of the features. Then, disseminating the information to the other users took some time. You'll save a lot of time if you can have all of your users sit in on your initial setup meeting with their team. Understand exactly what features you are getting with the modules you purchased. We use visitor tracking only and I find myself clicking into features that we do not have access to (they exist on the UI in full color so it is hard to differentiate, as a new user, what you have purchased and what is an add on) and wishing I had those modules. **What problems is Lead Liaison solving and how is that benefiting you?** Our sales team is better able to tailor their approach during cold calls after seeing a company's activity on our website. The nature of our business is such that there is a lot of opportunity to cross sell to existing clients, so sales has closed deals a lot more efficiently when they see a current client on our site. Marketing is able to see what content is most popular and tailor appropriately to meet the interest of our target audience. ### 46. A One Stop For All Your Marketing Efforts **Rating:** 5.0/5.0 stars **Reviewed by:** Kristen W. | Marketing Database Coordinator/Inside Sales - Subscription Services, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2015 **What do you like best about Lead Liaison?** Lead Liaison is a one stop for all our marketing needs. The customer service we receive from our account manager is always top notch. He is very responsive and is always attentive to or queries. The fact that we are able to see any monitor prospects that go to our website makes life for our sales/marketing team more informed and better able to handle the leads coming in. The email marketing platform allows us to get emails out to our audience and I have noticed improvements are being made all the time. **What do you dislike about Lead Liaison?** Lead Liaison is not a cookie cutter type program that you can pull out of the box and use a quick guide to get setup and go. You really need to dig deep and learn the benefits of the program and set it up correctly in order for it to work as it is intended. **Recommendations to others considering Lead Liaison:** Make sure you take the time to learn all the benefits that Lead Liaison has to offer so you are able to advantage of all it has to offer. **What problems is Lead Liaison solving and how is that benefiting you?** We are able to identify repeat prospects, determine if they are qualified and turn them into customers. ### 47. Lead Liaison for the win **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2015 **What do you like best about Lead Liaison?** I love the fact that Lead Liaison covers the full spectrum of marketing automation, including integration with our Salesforce.com leads database and our WordPress site. Lead Liaison lets me focus on the marketing while it sorts out all of the technical details, connections, etc. Lead Liaison is also highly configurable, which means I get to tailor the inbound experience, vs shaping it to conform with the way the software works. Also, customer support is top notch, you could not get better anywhere. **What do you dislike about Lead Liaison?** There is little to dislike about Lead Liaison, but since input is required here, I guess I will pick on the old user interface, which took some time to learn. They have launched a brand new user interface and I am finding it much easier to navigate and use. If you haven't looked at LL in a while, it's worth checking out the new UI. **Recommendations to others considering Lead Liaison:** Although Lead Liaison doesn't have a big brand name and does not have the same level of recognition as some of their competitors, they are definitely offer a dependable, high-quality solution that has support that is second to none. **What problems is Lead Liaison solving and how is that benefiting you?** We implemented Lead Liaison to help us identify and nurture leads. Lead Liaison takes the pressure off of marketing and sales to manually monitor and respond to website visitors and allows us to centralize all our online marketing activities into a single platform. ### 48. Lead Liaison is a trusted partner for the growth of my business AND my clients! **Rating:** 5.0/5.0 stars **Reviewed by:** Cindy K. B. | Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2015 **What do you like best about Lead Liaison?** The deciding factor in choosing Lead Liaison (after much discussion and analysis) is that they actually function as a TRUE partner in the growth of my business AND my clients. There are many choices out there in terms of email marketing solutions, but I felt they were all just trying to sell me something and move on to their next "prospect". Lead Liaison actually partners with me to provide solutions that are appropriate for not only my business, but my client's as well....a RARE commodity these days! They actually follow up and do what they say they are going to do....rare indeed! They do a great job keeping me updated on new things they are working on or rolling out and let me know how it can be integrated into my client base. They actually care about your success! Impeccable client service as well. **What do you dislike about Lead Liaison?** I can not think of anything I "dislike" . There is a lot of information to initially review/cover to make sure you are getting everything the service has to offer. It would be nice if there was a "notes" section for the contacts :) **Recommendations to others considering Lead Liaison:** I highly recommend Lead Liaison! They are a GREAT resource full of talented people to partner with you! **What problems is Lead Liaison solving and how is that benefiting you?** I am able to reach more clients and prospecting becomes more targeted because of the feedback you can retrieve thru the system. It is another tool for my online marketing agency, so it benefits me as well as clients. Clearly proven services = more revenue and a deeper, longer lasting relationship with clients! ### 49. Great Product **Rating:** 5.0/5.0 stars **Reviewed by:** Jason K. | I.T. Consultant & CEO, Medical I.T., HIPAA, Small Business I.T. & Home Office Exec, I.T. Support, Computer & Network Security, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2015 **What do you like best about Lead Liaison?** Automation Constantly improving Intuitive **What do you dislike about Lead Liaison?** Dont always get the business name - would like that to be more consistent in our daily reports **Recommendations to others considering Lead Liaison:** Absolutely Lead Liason is headed in the right direction Also - their technical support is top notch The hard part is we have been having a difficult time getting the business names to show up. The updates and improvements are continuing to help this hwoever and i would recommend this provider to anybody **What problems is Lead Liaison solving and how is that benefiting you?** We are getting a glimpse as to who is coming to our website. ### 50. Great software and Awesome service **Rating:** 4.5/5.0 stars **Reviewed by:** Catherine L. | Marketing Communications, Plastics, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2015 **What do you like best about Lead Liaison?** marketing automation program. Provides great tracking, metrics, and automation depending on recipients behavior. Set it and go! **What do you dislike about Lead Liaison?** the user interface --- while new- could be better--- **What problems is Lead Liaison solving and how is that benefiting you?** garnering metrics, customer segmentation, tracking for ROI, communicating more effectively with current customers and new prospects - [View Lead Liaison pricing details and edition comparison](https://www.g2.com/products/lead-liaison/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+05%3A55%3A03+-0500&secure%5Bsession_id%5D=ac88d965-6d50-4bb7-b2cf-634b229f509b&secure%5Btoken%5D=48647eb1e8529b3b5453aaa1b3b6c611747728f68d864e59d433d1dbd16d74ba&format=llm_user) ## Lead Liaison Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Lead Liaison Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,066 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,006 reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) - 4.4/5.0 (608 reviews)