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Lead Liaison Reviews & Product Details

Lead Liaison Overview

What is Lead Liaison?

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for small to mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison offers clients the highest value per dollar of any industry provider. Additionally, Lead Liaison provides content creation services leveraged for communication vehicles such as press releases, blog posts, emails, and posts on social media platforms. Founded in 2013, Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 19 people. For more information, visit www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Details
Languages Supported
English
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Product Description

Lead Liaison platform helps companies attract, convert and close leads.

How do you position yourself against your competitors?

Lead Liaison's value proposition is simple. As the fastest growing marketing automation software provider to small to mid-sized businesses, our core objective is to be easy to use and easy to buy. We offer customers the highest value per dollar in the industry. Bar none.


Seller Details
Year Founded
2008
HQ Location
Allen, TX
Twitter
@leadliaison
712 Twitter followers
LinkedIn® Page
www.linkedin.com
54 employees on LinkedIn®

Ryan S.
RS
Overview Provided by:
Customer Success Manager at Lead Liaison

Recent Lead Liaison Reviews

AJ
Angela J.Small-Business (50 or fewer emp.)
4.0 out of 5
"Fast"
Its fast paced,organized,very informative
Azaruddin S.
AS
Azaruddin S.Mid-Market (51-1000 emp.)
4.0 out of 5
"Best software for Visitor tracking and Marketing Automation"
It is one solution for us to accelerate lead generation process; it has enhanced our marketing campaign with automation.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
0.0 out of 5
"Very unscrupulous company"
Not a fan of any of their system or their business practices
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Lead Liaison Media

Lead Liaison Demo - Automation
Lead Liaison provides the industry’s most advanced automation that will help your company establish process, structure, and scalability across sales and marketing. Hyper-target prospects based on engagement, demographics, and social info and trigger responsive marketing based on engagement.
Lead Liaison Demo - Buyer's Journey
Lead Liaison’s intelligent marketing automation software tracks online behavior to build a rich-DNA of your visitors, called a Timeline. Behavior such as video watches, web form submissions, landing page views, email click-throughs, website visits, pageviews, document downloads, webinar attendanc...
Lead Liaison Demo - Marketing Communications
A powerful communications engine will assist you in sending out omni-channel marketing campaigns using email, postcards, handwritten letters, text messages, and more that build strong relationships with customers, prospects, and partners. Sales will love it, as touch points can be delivered on th...
Lead Liaison Demo - Identify People!
Marketing teams are often times thought of as a cost center. Without a deep understanding of the return on your company’s investment in marketing, it’s impossible to defend the perception. In depth ROI reporting will help you justify marketing spend and prove marketing’s impact.
Lead Liaison Demo - Marketing ROI
Marketing teams are often times thought of as a cost center. Without a deep understanding of the return on your company’s investment in marketing, it’s impossible to defend the perception. In depth ROI reporting will help you justify marketing spend and prove marketing’s impact.
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58 Lead Liaison Reviews

4.6 out of 5
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58 Lead Liaison Reviews
4.6 out of 5
58 Lead Liaison Reviews
4.6 out of 5

Lead Liaison Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
This product has not yet received any negative sentiments.

Overall Review Sentiment for Lead LiaisonQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Azaruddin S.
AS
Senior SEO Analyst
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about Lead Liaison?

It is one solution for us to accelerate lead generation process; it has enhanced our marketing campaign with automation. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

They should give more flexible plans according to companies' size and marketing requirements. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

It's flexibility helped us to track our website visitors on different stages and helped to optimize marketing campaigns. Review collected by and hosted on G2.com.

AJ
Relations Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Lead Liaison?

Its fast paced,organized,very informative Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

Could be more colorful, less words could be used Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

It is solving several system issues and other online issues Review collected by and hosted on G2.com.

Shakeel S.
SS
Junior Executive
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Lead Liaison?

LeadLiaison is an extraordinary programming answer for our Marketing and Sales groups. The UI is incredible and is not difficult to utilize and explore. LeadLiaison has given us extraordinary understanding into the web excursions and practices of our guests and possibilities past the typical examination. It has upgraded and worked on our current Marketing and Sales stack.

I likewise can't say enough regarding the help and backing from the LeadLiaison group. With such countless items in the commercial center, it can frequently be individuals that have an effect, and I have been intrigued with everybody I have worked with at LL. Likewise, their internet based assistance assets and independent preparation choices are great. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

There isn't anything I disdain about utilizing this product.No visual stream outline of the MA yet that doesnt remove any of the usefulness. It was a novel, new thing to become acclimated to Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

More prominent promoting understanding to our web traffic. Superb client venture planning and purchase motioning for Sales. Understanding web conduct of both existing clients and business possibilities. Review collected by and hosted on G2.com.

John S.
JS
Director of Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lead Liaison?

“LeadLiaison is a great software solution for our Marketing and Sales teams. The UI is excellent and is easy to use and navigate. LeadLiaison has given us great insight into the web journeys and behaviors of our visitors and prospects beyond the usual analytics. It has enhanced and improved our existing Marketing and Sales stack.

I also can’t say enough about the service and support from the LeadLiaison team. With so many products in the marketplace, it can often be people that make a difference, and I have been impressed with everyone I have worked with at LL. In addition, their online help resources and self-guided training options are excellent.” Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

There is nothing I dislike about using this software. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

Greater marketing insight to our web traffic. Excellent customer journey mapping and buy signaling for Sales. Understanding web behavior of both existing customers and business prospects. Review collected by and hosted on G2.com.

Verified User in Business Supplies and Equipment
UB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Lead Liaison?

Lead Liaison gives to many best things. The marketing automation and visitor tracking features are the best. It gives one of best customer service. Every thing is in a good manner. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

I found the company gives very less options to go with their plans. So if are an individual then you should think to buy any pack to start your journey. Else the customer support is good. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

If I have a small start-up or I am running any website for any product so this website gives allowance me to track my customers and target the customer base as the following pattern of data. Review collected by and hosted on G2.com.

Verified User in Events Services
AE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Lead Liaison?

Not a fan of any of their system or their business practices Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

The Leadership and employees, again lack morality Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

It created problems and issues. Review collected by and hosted on G2.com.

Bill M.
BM
Vice President Sales
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lead Liaison?

How easy the tool is to use and solves all of my business needs. The customer service is impeccable and fast! You cant get that at other MA/CRM companies. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

No visual flow chart of the MA but that doesnt take away any of the functionality. It was something new to get used to. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

If you are a small business, association, or event manager...this is the all in one solution for you for sales marketing and website automations. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

Every business need I had for marketing and sales. Gamification of the website has been a huge benefit Review collected by and hosted on G2.com.

Shelley L.
SL
Marketing Manager
Information Technology and Services
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lead Liaison?

I have been using Lead Liaison for approximately 2.5 years and feel empowered using this tool. The ease in which I am able to put together emails, automated campaigns, forms, and landing pages is critical as the department I work within is very small but high demand. Beyond the platform, I would say that their support team is AMAZING! They have helped me with issues small and large in a very timely manner. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

The one that I wish was easier in this platform is the ability to setup automated campaigns. I was used to working a different platform with drag and drop functionality on a "canvas" and it made it easier to see rather than the linear step process in LL. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

Recently we started using the lead scoring capabilities within the system and have found that to be beneficial in how marketing and sales are aligned. This is the driving force behind our lead process flow. I look forward to using their Sales Enablement tools in the future! Review collected by and hosted on G2.com.

PS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Lead Liaison?

Conceptually a good marketing automation platform that has a built-in, basic CRM Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

CRM is limited in its functionality, although it's mainly an MA platform Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

Find an alternate! The customer support is really poor. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

The idea was to link sales and marketing. The benefits....hard to achieve through Lead Liaison Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lead Liaison?

The Lead Liaison platform is very intuitive, and the number of parameters available for segmentation/automation is exceptional. You can manage prospects by both syncing to a CRM and uploading lists manually. The White Glove Service is a must-have, and the technical support we've received has been top-notch. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

I wish Lead Liaison came with an out-of-the-box solution that allowed me to sync to any number of standard and custom objects in Salesforce. I would also like to have the capability to create custom reports that doesn't require knowledge of MicroStrategy. Lastly, I would like to see a folder structure option for the Emails, Prospects, and Forms sections. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

I've worked in email marketing using Salesforce Marketing Cloud (formerly Exact Target), IBM Marketing Cloud (formerly Silverpop), and Mailchimp, and I would recommend Lead Liaison hands down over all of them. The support is superior, and the interface is very intuitive. I'm able to spend my time working on marketing strategies and customer journeys rather than wasting hours wrestling with how to make an unwieldy system do 1 of the 10 things I need it to do. Lead Liaison offers the robust functionality that other big-box marketing automations offer, but without the hassle of a convoluted interface. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

Lead Liaison helps us solve for advanced segmentation requests.

One key benefit is enormous time savings due to the intuitive interface. Review collected by and hosted on G2.com.