G2

Florian T.

Broadcast Operations & Ad Inventory Manager

Broadcast Media

Small-Business (50 or fewer emp.)

9/1/2026

"Unified CRM Boost with Room for Broadcast Improvements"

4/5

Describe the project or task Keap helped with:

Keap offers a unified CRM and marketing automation platform that centralizes advertiser data and automates email reminders for radio ads. While it reduces reliance on scattered spreadsheets, it lacks broadcast-specific field integrations, necessitating manual data transfers to scheduling tools. Review collected by and hosted on G2.com.

What do you like best about Keap?

I value Keap for its unified combination of contact CRM and straightforward marketing automation that's well-suited for our broadcast media’s local advertiser workflows. It keeps all of our radio advertiser data in one place, helping our sales and operations team avoid chasing scattered spreadsheets. Keap allows us to log radio ad buyers, set automated email reminders to alert clients when their spots go live, and track deal status all within one workspace. After signing a radio ad contract, we can trigger automated emails to confirm air-dates and view lead status, contract notes, and campaign follow-up tasks on a single dashboard, reducing missed communications with ad buyers. Automated follow-ups triggered after campaign activations have saved us lots of manual email work. Review collected by and hosted on G2.com.

What do you dislike about Keap?

Keap lacks broadcast-specific custom fields and practical native integrations that fit our radio-ad operations. We can't directly map radio-spot metadata like air-time slots and rotation frequency within its standard record layout. Handling multiple local retail ad campaigns requires us to create many makeshift custom fields, which gets messy. Its reporting is built for general small businesses rather than media client reporting. Without internal IT support, we can't build custom connectors, forcing us to manually copy ad-order data amid overlapping live-stream broadcast deadlines. It would be helpful if Keap supported exports formatted for broadcast scheduling tools, instead of generic CSV outputs, and if it offered multi-client campaign summary reports tailored for media agencies to reduce our prep time. The initial setup process also brought real headaches when migrating hundreds of advertiser records, requiring a lot of manual data cleanup. Review collected by and hosted on G2.com.

Recommendations to others considering Keap:

To enhance Keap's utility for broadcast media, it would be beneficial to introduce broadcast-specific custom fields and native integrations that align with radio-ad operations. Supporting exports formatted for broadcast scheduling tools and offering multi-client campaign summary reports tailored for media agencies could significantly reduce preparation time. Additionally, simplifying the initial setup process to ease the migration of advertiser records would be advantageous. Review collected by and hosted on G2.com.

What problems is Keap solving and how is that benefiting you?

Keap centralizes our CRM and marketing automation, storing advertiser data and automating email reminders for radio ads. It moves us away from scattered spreadsheets, reducing missed client follow-ups significantly. However, it lacks native broadcast field integrations, causing manual data transfers to our scheduler. Review collected by and hosted on G2.com.