# What are marketing automation features?

What are marketing automation features?

##### Post Metadata
- Posted at: about 4 years ago
- Author title: Pinned by G2 as a common question
- Net upvotes: 1


## Comments
### Comment 1

Zoho Marketing Automation is equipped with the finest marketing features enabling businesses of any size to go-to-market instantly. Here are a few feature highlights from Zoho Marketing Automation.

1. Multichannel Marketing - Engage with your prospects and customers on their preferred channels be it Email, SMS, Website, Social Media or even Offline channels.
2. Lead Management - Comprehensive lead management dashboard to manage your leads right from acquisition to conversion.
3. Journey Orchestration - Curate personalized journeys for your users/leads to nurture them without breaking communication.
4. Web Behavioural Tracking - Track, measure and optimize your website performance for harnessing quality leads.
5. Marketing Planner - Stay on track with your marketing strategies and budget with the super productive planner, collaborate with your team members, and measure your ROI.
6. Ecommerce - Create a unique shopping experience for your customers by connecting your e-store.

Learn and try more of Zoho Marketing Automation's features from this link.
https://www.zoho.com/marketingautomation/features.html

##### Comment Metadata
- Posted at: over 3 years ago
- Author title: Product Marketer at Zoho Corporation
- Net upvotes: 1



## Related Product
[Zoho Marketing Automation](https://www.g2.com/products/zoho-marketing-automation/reviews)

## Related Category
[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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