Best Marketing Automation Software - Page 6

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 995

Category Stats (Nov 2026)

  • Average Rating: 4.41/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: itracMarketer (+11.11%) - Among all products in this category, itracMarketer recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 105,300+ Authentic Reviews
  • 995+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Braze, Insider One, Adobe Marketo Engage, Attentive, Salesforce Marketing Cloud, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=insider-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=attentive&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=klaviyo)

Zeta Marketing Platform

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

Average Rating: 4.0/5.0

Total Reviews: 114

How Do G2 Users Rate Zeta Marketing Platform?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 8.9/10)
  • Customization : 7.5/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Zeta Marketing Platform?

  • Seller: Zeta Global
  • Company Website:
  • Year Founded: 2007
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    3,116 employees on LinkedIn®
  • Ownership: NYSE: ZETA

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 44% Medium, 38% Large

What Do G2 Reviewers Say About Zeta Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the intuitive design of Zeta Marketing Platform, making navigation and campaign management effortless.
  • Users value the excellent customer support of Zeta Marketing Platform, appreciating its responsiveness and helpfulness.
  • Users value the intuitive design and robust features of Zeta Marketing Platform, enhancing campaign efficiency and support.
  • Users find the intuitive Visual Editor of Zeta Marketing Platform enhances their campaign building efficiency significantly.
  • Users find Zeta Marketing Platform excels in performance results, effectively achieving conversion and target CPA goals.
Cons
  • Users find the learning curve steep for Zeta Marketing Platform, making it overwhelming without regular use.
  • Users find the campaign issues frustrating, noting slow speeds, poor testing options, and lack of organization features.
  • Users face missing features like a folder structure and limited learning resources, complicating their experience with Zeta Marketing Platform.
  • Users find the complex usability of Zeta Marketing Platform's dynamic content creation to be frustrating and cumbersome.
  • Users face poor usability in Zeta Marketing Platform due to its complex interface and lack of intuitive features.

What Are Recent G2 Reviews of Zeta Marketing Platform?

What Are G2 Users Discussing About Zeta Marketing Platform?

Referrizer

The World's Most Advanced Marketing Automation Platform to Empower Your Local Business. Get more clients, maximize referrals, and improve your customer retention with our FREE TRIAL account. Partner up with local business owners and discover tons of premium apps and pre-built integrations to boost results even more. Signup for FREE (No credit card required).

Average Rating: 4.6/5.0

Total Reviews: 91

How Do G2 Users Rate Referrizer?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Customization : 7.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Referrizer?

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Health, Wellness and Fitness, Retail
  • Company Size: 97% Small, 1% Medium

What Do G2 Reviewers Say About Referrizer?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the efficient and helpful customer support of Referrizer, aiding in effective program utilization.
  • Users value the ease of use of Referrizer, finding it effective with helpful support for maximizing customer outreach.
  • Users value the helpful customer support of Referrizer, enhancing their experience with detailed guidance and efficient assistance.
  • Users benefit from easy customer interaction, fostering loyalty through incentives and accumulating positive reviews efficiently.
  • Users appreciate the easy communication with customers and the ability to gather positive reviews quickly.

What Are Recent G2 Reviews of Referrizer?

What Are G2 Users Discussing About Referrizer?

RESUL

RESUL is a fully integrated, real-time audience engagement solution for diverse sectors and business types. RESUL combines a powerful CDP, a built-in agentive AI engine, omnichannel orchestration, comprehensive analytics, cookie-independent ROI attribution, AI-driven next-best experience management, and other features essential to the delivery, measurement, and optimization of segment-of-one audience engagement. Customer Data Platform Rated 100% by the CDP Institute, RESUL’s built-in CDP offers: • Extensive out-of-the-box API library and streamlined custom data connection • Integration of first, second, and third-party data, bulk and streaming data, as well as structured, semi-structured, and unstructured data • Holistic data consolidation, deduplication, enrichment, and activation process • Intuitive segmentation workflow (large-scale segment generation in minutes) • Streamlined real-time trigger creation • Flexible attribute management, persona creation, and lead scoring • Progressive profiling for evolving, 360° customer view • Cookie-independent identity resolution and attribution via the Smart Duo, a Resulticks proprietary technology enabler Genie RESUL’s built-in agentive AI utilizes the power of generative AI to making personalized, real-time connected experiences accessible. • Intelligent Data Ingestion: Minimizes time from data integration to activation via automatic schema definition, automated data deduplication & standardization, attribute laddering, and dark data transformation. • AI-Enhanced Identity Resolution: Consolidates data from existing channels and emerging channels (including the Internet of Things) for identity resolution and online-offline personalization. • AI-Driven Auto Segmentation and AI-Enhanced Lookalike Targeting • GenAI Campaign Content Generation, Omnichannel Customer Journey Generation, and Enhanced personalization • AI-Generated Reports and Expanded Mix of KPIs for Performance Assessment Orchestration & Personalization RESUL simplifies the creation and delivery of both conventional digital campaigns and adaptive omnichannel customer journeys. • Intuitive orchestration canvas for customer journeys, single-channel campaigns, and multichannel campaigns • Easy mapping of behavior-based adaptive follow-up interactions that optimize campaign outcomes • Extensive channel range: notifications, SMS, web, messaging apps, digital ads (search and social, email, social, QR codes, digital assistants, IoT devices, industry-specific channels (e.g., ATMs) • Next-best experience management that optimizes offers, content, and interactions based on AI-derived individual audience propensities • Built-in template builder for landing pages, emails, forms, and more Analytics RESUL offers a comprehensive set of reports and analytics to help businesses dissect their performance, identify crucial opportunities, and understand their customers. • Campaign reports and channel-specific metrics with no protracted delay before availability • Segment-of-one customer reports on individual preferences, interaction timelines, propensities, personas, lead scores, and more • Multi-layered ROI attribution insights and audience digital journey patterns • Predictive and prescriptive analytics (e.g., campaign improvement, profile competition) Security & Compliance RESUL’s multilayered security approach empowers you to safeguard customer privacy and critical information at all times. • Holistic data, system, application, and infrastructure security • AES 256-bit encryption and SHA-256 tokenization • Data geofencing • Tier IV/Tia 942, data centers that are biometric-protected, SOC 1 and SOC 2 certified, and SSAE 16/ISAE 3402 attested—with 100% power back facility • Additional infrastructure protections through powerful anti-spam, anti-virus controls, network-based intrusion detection mechanisms, restricted IP access for administration and server notifications, advanced firewalls, and much more. • Hybrid deployment option, where PII data is kept on client premises, is available for businesses in industries with more stringent regulatory demands. • GDPR, HIPAA, CCPA compliant

Average Rating: 4.5/5.0

Total Reviews: 33

How Do G2 Users Rate RESUL?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.9/10)
  • Customization : 9.4/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.1/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.2/10 (Category avg: 8.5/10)

Who Is the Company Behind RESUL?

Who Uses This Product?

  • Top Industries: Banking
  • Company Size: 36% Small, 27% Large

What Do G2 Reviewers Say About RESUL?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of RESUL, with a user-friendly interface and helpful support available.
  • Users highlight the intuitive interface of RESUL, facilitating effortless navigation and efficient campaign management.
  • Users value the time-saving capabilities of RESUL, streamlining campaign creation and enhancing marketing efficiency.
  • Users commend RESUL's 24/7 customer support, praising their responsiveness and expertise during setup and ongoing assistance.
  • Users commend the easy setup of RESUL, leading to a smooth onboarding experience for effective marketing solutions.
Cons
  • Users experience a challenging learning curve due to many advanced features and the need for initial setup help.
  • Users experience slow performance with RESUL, as loading times for reports disrupt workflow and delay decision-making.
  • Users report inefficiencies with RESUL due to hidden features and slow report loading times affecting workflow.
  • Users face integration issues with RESUL, often requiring extra setup and lacking sufficient API support.
  • Users experience slow loading times with certain reports in RESUL, disrupting workflow and timely decision-making.

What Are Recent G2 Reviews of RESUL?

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Ontraport

Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web experiences from a single system. Core Value Proposition: Unlike point solutions that require businesses to integrate multiple tools, Ontraport centralizes customer data, marketing automation, sales pipelines, payment processing, and website management in one shared database. This unified architecture allows teams to create connected workflows across every stage of the customer lifecycle without relying on third-party integrations or custom development. Who Should Use Ontraport: Ontraport is built for marketing, sales and operations teams at established businesses that have outgrown entry-level tools but want an alternative to complex, high-cost enterprise platforms. Core Features and Capabilities: Ontraport's CRM and contact management gives teams a single shared customer record with unified contact history, segmentation, lead scoring, and visual sales pipelines. Marketing automation spans email and SMS with behavioral triggers, lead routing, and attribution reporting. Payments and ecommerce tools include order forms, upsells, subscriptions, declined transaction recovery, and a customer billing center. Dynamic CMS provides no-code tools for building websites, landing pages, membership sites, online courses, and customer portals. A shared inbox centralizes customer communications across channels for support and sales teams, while the AI Assistant runs inside automations to segment contacts, personalize messaging, and route communications automatically. Reporting and analytics tools track campaign performance, revenue attribution, and contact-level activity history. Integrations and Access: Ontraport integrates with third-party tools via API and Zapier and supports custom development through an open API. The platform is web-based and includes a mobile app for iOS and Android. Founded in 2006 and headquartered in California, Ontraport serves thousands of businesses across more than 60 countries.

Average Rating: 4.5/5.0

Total Reviews: 256

How Do G2 Users Rate Ontraport?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Customization : 9.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.1/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.9/10 (Category avg: 8.5/10)

Who Is the Company Behind Ontraport?

  • Seller: Ontraport
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Covina, CA
  • LinkedIn® Page: www.linkedin.com
    83 employees on LinkedIn®
  • Phone: +1 (855) 668-7276

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Professional Training & Coaching, Marketing and Advertising
  • Company Size: 92% Small, 5% Medium

What Do G2 Reviewers Say About Ontraport?

AI-generated summary from verified user reviews

Pros
  • Users praise the amazing customer support of Ontraport, highlighting responsive agents and helpful assistance during setup.
  • Users value the amazing customer support from Ontraport, appreciating the quick and knowledgeable assistance provided.
  • Users value the exceptional customer support of Ontraport, finding assistance prompt and effective for their needs.
  • Users find Ontraport's interface user-friendly and intuitive, making it easy to manage CRM and automation tasks.
  • Users value the automation capabilities of Ontraport, effectively streamlining their email marketing and client interactions.
Cons
  • Users find the learning curve steep initially, making it difficult to navigate Ontraport’s complex ecosystem.
  • Users find the learning curve not intuitive, often needing support to navigate the platform effectively.
  • Users criticize Ontraport for poor customer support, particularly regarding their inflexible refund policy and steep learning curve.
  • Users are frustrated by Ontraport's no refund policy that applies rigidly, complicating their billing experience.
  • Users find the contact management process confusing and are frustrated with automatic billing for additional contacts.

What Are Recent G2 Reviews of Ontraport?

What Are G2 Users Discussing About Ontraport?

Spotler Mail+

Spotler Mail+ is a comprehensive email marketing automation platform that enhances customer engagement and drives conversions. It offers a suite of user-friendly tools that enable businesses to create, manage, and optimise email campaigns effectively. Key Features: Drag-and-Drop Email Editor: Craft visually appealing, responsive email newsletters that align with your brand's identity using the intuitive drag-and-drop editor. Automated Campaigns: Set up sophisticated automated email sequences triggered by specific customer actions or events, such as welcome emails, birthday greetings, or re-engagement campaigns, to nurture leads and maintain customer relationships. Advanced Segmentation and Personalisation: Utilise behavioural data, tags, and scores to segment your audience precisely, allowing for highly personalised content that resonates with each recipient. Landing Pages and Forms: Create dedicated landing pages and web forms for event registrations, information requests, or surveys, seamlessly integrating them into your campaigns to capture leads and gather valuable insights. A/B Testing: Conduct A/B tests on various elements of your emails, such as subject lines, sender names, or content, to determine the most effective strategies and optimise campaign performance. Comprehensive Reporting: Access detailed analytics on email performance, including open rates, click-through rates, and conversions, to measure success and inform future marketing decisions. GDPR Compliance: Ensure your email marketing practices adhere to GDPR regulations with built-in compliance features, including easy management of consent and data subject requests. Integration Capabilities: Spotler Mail+ integrates seamlessly with various CRM systems, e-commerce platforms, and customer data platforms (CDPs), enabling real-time data synchronisation and enhancing the relevance and effectiveness of your email marketing efforts. Support and Services: Beyond the software, Spotler provides extensive support services, including training, technical assistance, and access to a comprehensive help centre, ensuring you can maximise the platform's potential and achieve your marketing objectives. By leveraging Spotler Mail+, businesses can deliver targeted, personalised email communications that foster customer loyalty and drive higher conversion rates.

Average Rating: 4.4/5.0

Total Reviews: 200

How Do G2 Users Rate Spotler Mail+?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Customization : 7.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 6.5/10 (Category avg: 8.5/10)

Who Is the Company Behind Spotler Mail+?

  • Seller: Spotler Group
  • Year Founded: 2001
  • HQ Location: Rotterdam, South Holland, Netherlands
  • LinkedIn® Page: www.linkedin.com
    186 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Director
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 50% Small, 41% Medium

What Do G2 Reviewers Say About Spotler Mail+?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly interface of Spotler Mail+, making email marketing streamlined and efficient.
  • Users appreciate the powerful email marketing tools of Spotler Mail+, making campaign management easy and effective.
  • Users value the efficiency of Spotler Mail+, enjoying streamlined processes for email marketing and campaign management.
  • Users value the automation capabilities of Spotler Mail+, enhancing engagement and streamlining email marketing efforts effectively.
  • Users commend the automation features of Spotler Mail+, enhancing engagement and streamlining email marketing efforts effectively.
Cons
  • Users mention a steep learning curve initially, requiring patience to master the array of features offered.
  • Users face template issues with design difficulties and a non-intuitive organization, impacting overall user experience.
  • Users express dissatisfaction with the deliverability tools and lack of pricing flexibility in Spotler Mail+, impacting their experience.
  • Users report frustrating performance issues, including freezes when uploading images and delays during email design.
  • Users experience poor customer support, often facing delays that can lead to frustration during urgent situations.

What Are Recent G2 Reviews of Spotler Mail+?

What Are G2 Users Discussing About Spotler Mail+?

Webmecanik Automation

Webmecanik Automation is a French marketing automation solution designed to automate the acquisition, nurturing, and retention of your contacts within a single platform, while ensuring GDPR compliance and data sovereignty. As a European alternative to American marketing solutions, it gives you full control over your data without compromising on innovation or performance. With its built-in agentic AI and advanced features, you can create personalized customer journeys, orchestrate multichannel campaigns, and optimize every interaction to generate more qualified leads, accelerate conversions, and create lasting alignment between marketing and sales. Connect all of your business applications to unify customer data at every touchpoint. Just like a CDP, you get a single, complete view of every contact, turning your data into a true growth engine.

Average Rating: 4.7/5.0

Total Reviews: 14

How Do G2 Users Rate Webmecanik Automation?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Customization : 9.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Webmecanik Automation?

Who Uses This Product?

  • Company Size: 50% Small, 36% Medium

What Are Recent G2 Reviews of Webmecanik Automation?

What Are G2 Users Discussing About Webmecanik Automation?

Xtremepush

Xtremepush is the leading CRM & Loyalty Marketing solution powered by InfinityAI. We enable iGaming companies to leverage real-time data, gamification and omnichannel engagement to turn visitors into loyal players. All with one unified solution. Headquartered in Dublin, and with offices in London, São Paulo and New York, the company helps operators all around the world understand their customers and improve player experiences. Prominent partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Groupe Dynamite, Betsson, Betsul, The Pools, Kaizen, and William Hill.

Average Rating: 4.4/5.0

Total Reviews: 260

How Do G2 Users Rate Xtremepush?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.9/10)
  • Customization : 7.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Xtremepush?

  • Seller: Xtremepush
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Dublin
  • LinkedIn® Page: www.linkedin.com
    139 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, CRM Manager
  • Top Industries: Gambling & Casinos, Marketing and Advertising
  • Company Size: 45% Medium, 37% Small

What Do G2 Reviewers Say About Xtremepush?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the intuitive design of Xtremepush, which simplifies campaign management and enhances user engagement.
  • Users find the helpful account management team invaluable for maximizing their experience with Xtremepush.
  • Users appreciate the professional customer support of Xtremepush, highlighting helpfulness and clarity in assistance.
  • Users appreciate the real-time analytics of Xtremepush, enabling precise segmentation and optimized campaign performance.
  • Users appreciate the easy creation of campaigns in Xtremepush, highlighting its user-friendly and efficient workflows.
Cons
  • Users find that the user interface can be unintuitive and slow, impacting navigation and overall efficiency.
  • Users find the learning curve steep due to a non-intuitive UI/UX and unclear configuration settings.
  • Users note that the missing features hinder advanced usage, especially in journey building and reporting capabilities.
  • Users find the limited features of Xtremepush frustrating, especially when building complex segmentations and facing occasional errors.
  • Users find the difficult learning curve of Xtremepush challenging, requiring sufficient training for effective use.

What Are Recent G2 Reviews of Xtremepush?

What Are G2 Users Discussing About Xtremepush?

Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is a comprehensive marketing automation solution designed to help businesses orchestrate personalized, multi-channel campaigns and enhance customer engagement. By integrating seamlessly with other Microsoft products, it enables organizations to unify their marketing efforts, gain valuable insights, and drive meaningful interactions with their audience. Key Features and Functionality: - Personalized Customer Journeys: Design and automate tailored customer experiences across various channels, including email, social media, and events, using AI-driven insights to deliver the right message at the right time. - Lead Management and Scoring: Identify, nurture, and prioritize leads effectively with automated lead scoring models, ensuring that sales teams focus on the most promising prospects. - Event Management: Plan, promote, and manage both virtual and in-person events seamlessly, from registration to post-event analytics, enhancing attendee engagement and tracking event success. - Integration with Microsoft Ecosystem: Leverage native integration with Microsoft Dynamics 365 Sales, Power BI, and Teams to create a unified workflow, facilitating collaboration and data sharing across departments. - Advanced Analytics and AI Insights: Utilize built-in analytics and AI capabilities to gain a 360-degree view of customer interactions, measure campaign performance, and make data-driven decisions to optimize marketing strategies. Primary Value and Solutions Provided: Dynamics 365 Marketing empowers businesses to deliver personalized and timely marketing messages, fostering stronger customer relationships and increasing conversion rates. By automating routine tasks and providing deep insights into customer behavior, it enables marketing teams to operate more efficiently and effectively. The platform's integration with the broader Microsoft ecosystem ensures a cohesive approach to customer engagement, breaking down silos between sales, marketing, and service departments. Ultimately, Dynamics 365 Marketing helps organizations enhance their marketing ROI by delivering targeted campaigns that resonate with their audience.

Average Rating: 4.2/5.0

Total Reviews: 163

How Do G2 Users Rate Dynamics 365 Marketing?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 8.9/10)
  • Customization : 7.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.9/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Dynamics 365 Marketing?

  • Seller: Microsoft
  • Year Founded: 1975
  • HQ Location: Redmond, Washington
  • LinkedIn® Page: www.linkedin.com
    232,750 employees on LinkedIn®
  • Ownership: MSFT
  • Phone: +1 (877) 276-2464

Who Uses This Product?

  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 42% Medium, 34% Small

What Do G2 Reviewers Say About Dynamics 365 Marketing?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Dynamics 365 Marketing, enjoying its user-friendly setup and seamless integration.
  • Users value the strong automation capabilities of Dynamics 365 Marketing, enhancing efficiency with streamlined customer journeys and workflows.
  • Users value the deep integration of Dynamics 365 Marketing, enhancing collaboration and providing a unified customer view.
  • Users appreciate the real-time analytics in Dynamics 365 Marketing, enhancing customer experience and business results effortlessly.
  • Users appreciate the effective email designer and segmentation features of Dynamics 365 Marketing, enhancing targeted communication and efficiency.
Cons
  • Users note a steep learning curve with Dynamics 365 Marketing, making onboarding and initial setup challenging for newcomers.
  • Users experience slow performance with Dynamics 365 Marketing, especially during large dataset processing and complex automation tasks.
  • Users find the steep learning curve of Dynamics 365 Marketing challenging, making onboarding and usage complex for newcomers.
  • Users report editing issues in Dynamics 365 Marketing, with slow performance and complex steps hindering productivity.
  • Users find Dynamics 365 Marketing's interface not intuitive, making it challenging for new users to navigate effectively.

What Are Recent G2 Reviews of Dynamics 365 Marketing?

What Are G2 Users Discussing About Dynamics 365 Marketing?

ExpertSender

ExpertSender is a stable, high deliverability customer data platform that helps eCommerce stores to grow their revenue with marketing automation across email, SMS, mobile, web and chat channels. We provide advanced data-driven customer segmentation, RFM analysis, dynamic message personalization and dedicated support for all our customers. We've been in the business for over 14 years and deliver over 20 billion messages a year for over 1,000 brands worldwide.    We operate worldwide with offices in Gdańsk (HQ), Beijing and São Paulo. ExpertSender is an active member of several initiatives and organizations that define and promote best practices in marketing. ExpertSender is also a Silver Microsoft Partner, is ISO 27001 certified and fully GDPR compliant. Please feel free to contact us and ask about more! ExpertSender Team

Average Rating: 4.6/5.0

Total Reviews: 58

How Do G2 Users Rate ExpertSender?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 8.9/10)
  • Customization : 8.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.9/10 (Category avg: 8.5/10)

Who Is the Company Behind ExpertSender?

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 70% Small, 21% Medium

What Do G2 Reviewers Say About ExpertSender?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional customer support provided by ExpertSender, highlighting the knowledgeable and proactive assistance from their reps.
  • Users highly value the powerful automation features of ExpertSender, which simplify campaign management and enhance targeting.
  • Users value the comprehensive features and exceptional support from ExpertSender, enhancing their email marketing success significantly.
  • Users value the advanced automation capabilities of ExpertSender, enhancing their marketing efficiency and effectiveness.
  • Users appreciate the intuitive interface of ExpertSender, which simplifies campaign management and enhances targeting precision.
Cons
  • Users find the limited templates in ExpertSender restricting, affecting their ability to create diverse marketing content.
  • Users express disappointment over the lack of SMTP relay support, limiting their email campaign management options.
  • Users find the expertise required for using ExpertSender challenging due to its limitations and weak automation features.
  • Users find ExpertSender's missing automation features and lack of report template saving frustrating compared to competitors.
  • Users find the time-consuming process of migrating older email messages to the new editor frustrating and inefficient.

What Are Recent G2 Reviews of ExpertSender?

What Are G2 Users Discussing About ExpertSender?

Regal

Regal helps businesses transform their customer experience with AI Agents. Regal helps businesses build, improve and manage AI Agents for CX. We're the only voice AI platform that treats conversations as part of your customer journey, not a separate channel. We have deep contact center experience, tools that let any team build complex AI Agents for CX, and a track record of improving customer lifetime value. For instance, our Unified Customer Profile allows businesses to understand real-time customer intent signals and automatically tailors multi-touch inbound and outbound interactions with a blend of AI Agents and your human agents. Regal supports over 200 leading brands including Toyota, Google, Kin Insurance, Ro, and Coursera. Regal is based in NYC and is backed by $83M from leading investors including Emergence Capital, Founder Collective and Homebrew.

Average Rating: 4.7/5.0

Total Reviews: 45

How Do G2 Users Rate Regal?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Customization : 7.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.4/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Regal?

Who Uses This Product?

  • Top Industries: Insurance, Hospital & Health Care
  • Company Size: 76% Medium, 20% Small

What Do G2 Reviewers Say About Regal?

AI-generated summary from verified user reviews

Pros
  • Users value Regal's ease of use and automation, making lead qualification and communication seamless and efficient.
  • Users commend Regal for its user-friendly features, seamless integration, and exceptional support, enhancing communication and productivity.
  • Users find Regal super easy to use, appreciating its seamless integration and intuitive design for efficient communication.
  • Users value Regal's excellent customer support, which enhances integration and optimizes communication processes effectively.
  • Users highlight Regal's efficiency in automating calls and simplifying communication, leading to significant time savings and increased productivity.
Cons
  • Users find the learning curve steep, complicating implementation and management of journeys with Regal's initial complexity.
  • Users find the reporting capabilities inadequate, leading to confusion and a lack of real-time metrics for agents.
  • Users find Regal has limited features compared to more mature products, impacting overall user experience.
  • Users find complexity in Regal's implementation and workflow challenging, especially for advanced features and mobile usability.
  • Users note the missing features in Regal, leading to delays and challenges, though improvements are on the horizon.

What Are Recent G2 Reviews of Regal?

HCL Unica

HCL Unica+ helps enterprise marketing teams transform customer signals into next-best experiences, powered by AI they govern and delivered seamlessly across every channel. While most platforms in this category are SaaS-only, Unica+ offers flexible deployment options, including on-premises, private cloud, hybrid, and SaaS. This enables organizations with data residency and sovereignty requirements to keep customer data within their own environments while personalizing experiences using their complete data sets, rather than limiting personalization to only the data permitted to leave their infrastructure. A canonical data model and identity resolution capabilities bring together customer, engagement, transactional, and journey data into a persistent customer record. Real-time and enterprise-scale batch processing operate on the same platform, ensuring decisions are informed by both live customer behavior and large-scale modeling. Unica+ integrates with CRM, commerce, service, digital, and campaign systems, including enterprise data infrastructure such as Snowflake. MaxAI, the platform's agentic AI layer, is already in production, featuring nine specialist marketing agents and an orchestrator that work within existing workflows. It transforms plain-language briefs into audience logic, campaign flows, and creative variants, while validating them against eligibility, compliance, and offer rules before launch. Predictive models identify customer propensity, value, and churn risk, while embedded decisioning determines the most relevant audience, offer, channel, message, and moment for each customer. Early adopters have reported up to 80% less time spent on campaign creation and up to 90% shorter campaign cycle times, freeing up valuable time for testing, targeting, and continuous iteration. Rather than managing campaigns in isolation, Unica+ coordinates execution across channels. Offers, frequency, and communication cadence are orchestrated across digital channels, including email, SMS, push, and web; conversational channels, including WhatsApp and RCS; and physical and assisted channels, including contact centers, direct mail, kiosks, and ATMs. Governance extends across data, infrastructure, and AI, allowing organizations to bring their own models, maintain PII guardrails and policy controls, and ensure decisions remain auditable and explainable. Customer data is not used to train public models. A single platform instance supports both high-volume B2C customer journeys and B2B account-based marketing programs, including account and lead scoring and multi-stakeholder nurturing across extended buying cycles. HCL Unica+ is particularly well suited to regulated organizations with data sovereignty requirements across industries such as banking, insurance, telecommunications, healthcare, retail, and travel and hospitality. It is designed for enterprises managing large audiences, complex segmentation requirements, and customer journeys spanning both digital and physical channels. Developed by HCLSoftware, the software division of HCLTech, HCL Unica+ also has a publicly published product roadmap. The platform is best suited to enterprises with sophisticated marketing requirements and may be less suitable for smaller teams looking for a lightweight, out-of-the-box solution.

Average Rating: 4.2/5.0

Total Reviews: 119

How Do G2 Users Rate HCL Unica?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 8.9/10)
  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.7/10 (Category avg: 8.5/10)

Who Is the Company Behind HCL Unica?

  • Seller: HCL Technologies
  • Year Founded: 1999
  • HQ Location: Noida, Uttar Pradesh
  • LinkedIn® Page: www.linkedin.com
    258,955 employees on LinkedIn®
  • Ownership: NSE - National Stock Exchange of India
  • Total Revenue (USD mm): $706,760

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 48% Large, 26% Medium

What Do G2 Reviewers Say About HCL Unica?

AI-generated summary from verified user reviews

Pros
  • Users highlight the automation efficiency of HCL Unica, significantly enhancing productivity and enabling strategic creativity.
  • Users love HCL Unica's automation features, enabling streamlined operations and enhanced data-driven decision-making for marketing success.
  • Users value the enhanced customer engagement capabilities of HCL Unica, driving successful marketing campaigns across channels.
  • Users value the responsive customer support of HCL Unica, enhancing their overall experience with the platform.
  • Users value the engagement efficiency of HCL Unica, which enhances customer experience and improves marketing outcomes.
Cons
  • Users face high technical expertise requirements for HCL Unica, making setup and maintenance expensive and challenging.
  • Users struggle with the steep learning curve of HCL Unica, as setup demands extensive technical expertise and time.
  • Users often struggle with inefficiencies in HCL Unica due to a complicated interface and high maintenance costs.
  • Users find HCL Unica's interface not intuitive, making it challenging for beginners to navigate efficiently.
  • Users find the time-consuming setup of HCL Unica challenging, requiring significant effort and technical expertise.

What Are Recent G2 Reviews of HCL Unica?

What Are G2 Users Discussing About HCL Unica?

Encharge

Encharge helps small businesses and startups to grow their revenue by sending behavior-based emails and automating repetitive tasks across the whole customer journey. 2,000 companies, from solopreneurs to some of the most promising and successful startups like Landbot, rely on Encharge for their email marketing and marketing automation needs.

Average Rating: 4.7/5.0

Total Reviews: 367

How Do G2 Users Rate Encharge?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Customization : 8.8/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Encharge?

  • Seller: Encharge
  • Year Founded: 2018
  • HQ Location: Oborishte, BG
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Marketing and Advertising, Education Management
  • Company Size: 92% Small, 4% Medium

What Do G2 Reviewers Say About Encharge?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Encharge, enabling quick setup and intuitive automation flow creation.
  • Users appreciate the automation efficiency of Encharge, enabling seamless user engagement with easy setup and powerful features.
  • Users love the intuitive visual flow builder of Encharge, enabling seamless and complex marketing automation without coding.
  • Users appreciate the powerful automation features of Encharge, enabling effortless email marketing and audience nurturing.
  • Users appreciate the easy initial setup of Encharge, allowing quick and stress-free automation for B2B marketing.
Cons
  • Users experience a slight learning curve with complex workflows, making initial setup challenging for beginners.
  • Users find the lack of native in-app messaging frustrating, requiring additional tools for essential functionalities.
  • Users note a limited template library that may require additional time for customization and design efforts.
  • Users find the limited features of Encharge restrictive, particularly for advanced automation and form capabilities.
  • Users feel that limited integrations with platforms hinder seamless workflows and rely on third-party tools like Zapier.

What Are Recent G2 Reviews of Encharge?

What Are G2 Users Discussing About Encharge?

Total Expert

Total Expert is the purpose-built customer engagement platform trusted by more than 200 financial services organizations. Total Expert unifies data, marketing, sales, and compliance solutions to deliver the perfect customer journey across every financial milestone—in any market. Total Expert turns customer insights into actions that increase loyalty and drive growth for modern banks, lenders, credit unions, and insurance companies.

Average Rating: 4.5/5.0

Total Reviews: 173

How Do G2 Users Rate Total Expert?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Customization : 7.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.9/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind Total Expert?

  • Seller: Total Expert
  • Company Website:
  • Year Founded: 2012
  • HQ Location: St. Louis Park, US
  • LinkedIn® Page: www.linkedin.com
    253 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Financial Services, Banking
  • Company Size: 72% Medium, 19% Large

What Do G2 Reviewers Say About Total Expert?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use in Total Expert, enabling smooth navigation and effective campaign management.
  • Users commend the excellent customer support of TotalExpert, appreciating the dedication and reliability in addressing complex issues.
  • Users value the helpful customer service of TotalExpert, aiding in complex operations and enhancing client relationships.
  • Users appreciate the numerous integrations of TotalExpert, enhancing marketing efficiency and supporting customer journey personalization.
  • Users value the automation efficiency of TotalExpert, enhancing engagement and streamlining processes in their workflow.
Cons
  • Users find the learning curve steep, as navigating options and initial setup can be complex and overwhelming.
  • Users find the interface not intuitive, leading to difficulties in navigating options and publishing materials effectively.
  • Users note that customer support is often slow, leading to frustrations during critical moments and issue resolution.
  • Users find the platform has limited customization, making it challenging to personalize features like emails and lead capture.
  • Users find the missing features in Lead Management hinder effective use and data accessibility throughout the platform.

What Are Recent G2 Reviews of Total Expert?

What Are G2 Users Discussing About Total Expert?

Leadfwd

Leadfwd combines B2B Prospecting Data, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. All in one Unstoppable Growth Platform.

Average Rating: 4.4/5.0

Total Reviews: 56

How Do G2 Users Rate Leadfwd?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.9/10)
  • Customization : 8.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Leadfwd?

  • Seller: LeadFWD
  • Year Founded: 2006
  • HQ Location: Staten Island, NY
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 60% Small, 32% Medium

What Do G2 Reviewers Say About Leadfwd?

AI-generated summary from verified user reviews

Pros
  • Users find Leadfwd's features and setup process to be extremely user-friendly, streamlining their outreach campaigns effortlessly.
  • Users appreciate Leadfwd's effective lead generation capabilities, simplifying outreach through automation and targeted engagement.
  • Users value Leadfwd's automation capabilities, simplifying outreach and ensuring effective lead generation without hassle.
  • Users commend the easy setup of Leadfwd, enabling quick campaign launches and hassle-free automation for outreach.
  • Users value Leadfwd for its effective email marketing and automation, facilitating easy and reliable outreach campaigns.
Cons
  • Users experience slow performance with Leadfwd, especially when handling large datasets, impacting workflow efficiency.
  • Users find the cluttered UI of Leadfwd can complicate reporting tasks and impact usability negatively.
  • Users find the difficult setup of LeadFwd challenging despite excellent support and impressive results post-implementation.
  • Users experience editing difficulties with Leadfwd, particularly with slow loading times for large datasets causing lag and freezes.
  • Users experience editing issues due to slow load times when handling large datasets, leading to frustration during use.

What Are Recent G2 Reviews of Leadfwd?

What Are G2 Users Discussing About Leadfwd?

MobileAction

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and a growth partner for apps and games, focused on organic and paid user acquisition. Recognized as the go-to platform for app marketers aiming to rank in the top charts on the App Store and the Google Play Store, MobileAction supports scalable growth across acquisition channels. As an official Apple Ads Partner since 2020, MobileAction offers automation, optimization, research, and monitoring capabilities that simplify campaign management and help identify high-impact opportunities. Part of InMobi Advertising since 2026, MobileAction operates as a dedicated platform for app store marketing. With data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, MobileAction equips marketers with the intelligence needed to manage and improve app store marketing performance. Trusted by leading brands including Meta, Google, Starbucks, Zalando, Spotify, Crypto.com, Grammarly and Square, MobileAction delivers the visibility and control required for global app growth.

Average Rating: 4.4/5.0

Total Reviews: 114

How Do G2 Users Rate MobileAction?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.0/10 (Category avg: 8.5/10)

Who Is the Company Behind MobileAction?

  • Seller: MobileAction
  • Year Founded: 2013
  • HQ Location: San Francisco, California, United States
  • LinkedIn® Page: www.linkedin.com
    107 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Games
  • Company Size: 47% Small, 40% Medium

What Do G2 Reviewers Say About MobileAction?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of MobileAction, highlighting its straightforward setup and responsive customer support.
  • Users appreciate the easy setup and comprehensive features of MobileAction, which enhance campaign optimization effectively.
  • Users find the customer support of MobileAction incredibly responsive and helpful, enhancing their campaign optimization experience.
  • Users commend the responsive and helpful customer support of MobileAction, enhancing their campaign optimization experience.
  • Users value the valuable insights and responsive customer support from MobileAction, enhancing their campaign optimization experience.
Cons
  • Users find the learning curve steep for understanding ASO metrics, making initial use challenging.
  • Users find the platform has limited features for specific segments and custom reports, affecting usability.
  • Users note issues with data inaccuracy, particularly concerning metrics and rankings in MobileAction's dashboard and tabs.
  • Users face a difficult learning curve with MobileAction, especially if they are new to ASO and app marketing.
  • Users find the pricing high, especially smaller developers, which may limit access to advanced features.

What Are Recent G2 Reviews of MobileAction?

What Are G2 Users Discussing About MobileAction?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025