RESUL is a fully integrated, real-time audience engagement solution for diverse sectors and business types. RESUL combines a powerful CDP, a built-in agentive AI engine, omnichannel orchestration, comprehensive analytics, cookie-independent ROI attribution, AI-driven next-best experience management, and other features essential to the delivery, measurement, and optimization of segment-of-one audience engagement.
Customer Data Platform
Rated 100% by the CDP Institute, RESUL’s built-in CDP offers:
• Extensive out-of-the-box API library and streamlined custom data connection
• Integration of first, second, and third-party data, bulk and streaming data, as well as structured, semi-structured, and unstructured data
• Holistic data consolidation, deduplication, enrichment, and activation process
• Intuitive segmentation workflow (large-scale segment generation in minutes)
• Streamlined real-time trigger creation
• Flexible attribute management, persona creation, and lead scoring
• Progressive profiling for evolving, 360° customer view
• Cookie-independent identity resolution and attribution via the Smart Duo, a Resulticks proprietary technology enabler
Genie
RESUL’s built-in agentive AI utilizes the power of generative AI to making personalized, real-time connected experiences accessible.
• Intelligent Data Ingestion: Minimizes time from data integration to activation via automatic schema definition, automated data deduplication & standardization, attribute laddering, and dark data transformation.
• AI-Enhanced Identity Resolution: Consolidates data from existing channels and emerging channels (including the Internet of Things) for identity resolution and online-offline personalization.
• AI-Driven Auto Segmentation and AI-Enhanced Lookalike Targeting
• GenAI Campaign Content Generation, Omnichannel Customer Journey Generation, and Enhanced personalization
• AI-Generated Reports and Expanded Mix of KPIs for Performance Assessment
Orchestration & Personalization
RESUL simplifies the creation and delivery of both conventional digital campaigns and adaptive omnichannel customer journeys.
• Intuitive orchestration canvas for customer journeys, single-channel campaigns, and multichannel campaigns
• Easy mapping of behavior-based adaptive follow-up interactions that optimize campaign outcomes
• Extensive channel range: notifications, SMS, web, messaging apps, digital ads (search and social, email, social, QR codes, digital assistants, IoT devices, industry-specific channels (e.g., ATMs)
• Next-best experience management that optimizes offers, content, and interactions based on AI-derived individual audience propensities
• Built-in template builder for landing pages, emails, forms, and more
Analytics
RESUL offers a comprehensive set of reports and analytics to help businesses dissect their performance, identify crucial opportunities, and understand their customers.
• Campaign reports and channel-specific metrics with no protracted delay before availability
• Segment-of-one customer reports on individual preferences, interaction timelines, propensities, personas, lead scores, and more
• Multi-layered ROI attribution insights and audience digital journey patterns
• Predictive and prescriptive analytics (e.g., campaign improvement, profile competition)
Security & Compliance
RESUL’s multilayered security approach empowers you to safeguard customer privacy and critical information at all times.
• Holistic data, system, application, and infrastructure security
• AES 256-bit encryption and SHA-256 tokenization
• Data geofencing
• Tier IV/Tia 942, data centers that are biometric-protected, SOC 1 and SOC 2 certified, and SSAE 16/ISAE 3402 attested—with 100% power back facility
• Additional infrastructure protections through powerful anti-spam, anti-virus controls, network-based intrusion detection mechanisms, restricted IP access for administration and server notifications, advanced firewalls, and much more.
• Hybrid deployment option, where PII data is kept on client premises, is available for businesses in industries with more stringent regulatory demands.
• GDPR, HIPAA, CCPA compliant
Average Rating: 4.5/5.0
Total Reviews: 33
How Do G2 Users Rate RESUL?
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Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.9/10)
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Customization : 9.4/10 (Category avg: 8.4/10)
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Performance and Reliability: 9.1/10 (Category avg: 8.7/10)
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Workflow Capability: 9.2/10 (Category avg: 8.5/10)
Who Is the Company Behind RESUL?
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Seller: Resulticks
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Year Founded: 2014
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HQ Location: Seattle, WA
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Twitter: @Resulticks
2,106 Twitter followers
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LinkedIn® Page: www.linkedin.com
372 employees on LinkedIn®
Who Uses This Product?
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Top Industries: Banking
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Company Size: 36% Small, 27% Large
What Do G2 Reviewers Say About RESUL?
AI-generated summary from verified user reviews
Pros
- Users love the ease of use of RESUL, allowing efficient management of marketing campaigns from one platform.
- Users benefit from the intuitive interface of RESUL, which simplifies navigation and enhances overall user experience.
- Users value RESUL for its time-saving campaign templates, significantly accelerating their go-to-market efforts and enhancing workflow.
- Users commend RESUL for its exceptional customer support, ensuring seamless setup and effective communication assistance 24/7.
- Users commend the easy setup of RESUL, facilitating a smooth onboarding experience and efficient integration with existing tools.
Cons
- Users experience a steep learning curve with RESUL due to hidden features and slow setup processes.
- Users experience slow performance with RESUL, as lag and loading times disrupt workflows despite strong overall functionality.
- Users note the inefficient access to advanced features in RESUL, leading to slow load times and hindered workflows.
- Users face integration issues with RESUL, often requiring extra setup and lacking API support in some situations.
- Users experience slow loading times for reports in RESUL, disrupting workflow and timely decision-making.
