Best Marketing Analytics Software for Small Business - Page 7

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 791

Category Stats (Nov 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Oviond (+10.4%) - Among all products in this category, Oviond recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 75,900+ Authentic Reviews
  • 791+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, impact.com, LocaliQ, Klaviyo, AgencyAnalytics, and Trackdesk.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=localiq&focus%5B%5D=klaviyo&focus%5B%5D=agencyanalytics&focus%5B%5D=trackdesk&segment=small-business)

Improvado

Improvado is the Marketing AI Command Center for enterprise brands and agencies: a marketing data platform with an AI agent on top. Connect any of 1,400+ data sources, and the data lands in one shared model. The agent then answers questions, builds reports, runs audits and applies fixes after you approve them. AI agent. Ask in plain English where budget was wasted, what changed in the pipeline last week or which creatives are showing fatigue, and get real numbers from your own data. The same agent can build a CMO dashboard, set up a data pipeline to your warehouse, analyze every creative and support marketing mix modeling. MCP. Improvado also works inside the AI tools your team already uses. One MCP connection lets Claude, ChatGPT, Codex, Cursor or your own agent access your governed marketing data. Sign-in uses OAuth, agents never see your credentials, and every account change needs your approval first. Knowledge Graph. Data alone does not tell an agent how your business works. The Knowledge Graph holds that context: how your team names campaigns, which markets count as EMEA, your target CPA and the experiments you already ran. The agent checks it before answering, so nobody has to explain the same rules to the next agent. The underlying platform. Improvado handles extraction, loading, transformation, marketing data governance and reporting, with a warehouse you control. 46,000+ metrics are mapped to one model, so "cost" in Google Ads and "spend" in Meta count as the same metric. Send data to Snowflake, BigQuery, Databricks or Redshift, and report in Looker Studio, Tableau or Power BI. Security. A SOC 2 Type II report, a DPA covering GDPR and CCPA, and Business Associate Agreements for HIPAA on Growth and Enterprise. Customer story. ASUS saves 90 hours a week on data preparation. What G2 reviewers say: "With Improvado, it takes one prompt." - Clara O., Sr Paid Media Strategist "The ability to set up new data connections, extractions, blends, and integrations just by prompting it in natural language is a huge plus for me." - Charly M., Paid Media Director "integrations across 17 data sources and more than 220 accounts and properties in multiple countries" - Valeria S., IT Business Intelligence Project Manager "helped inform million-dollar decisions for our organization" - Jonathan H., Business Intelligence Analyst "Another important benefit is that Improvado manages connector maintenance and API version updates." - Valeria S., IT Business Intelligence Project Manager "I've been impressed by how quickly they turn customer requests into product improvements and continue to innovate ahead of our needs." - Verified User in Manufacturing Plans. MCP Only starts at $100 a month. Managed plans start at $20,000 a year, and Enterprise adds hands-on professional services. Book a demo at www.improvado.io.

Average Rating: 4.4/5.0

Total Reviews: 93

How Do G2 Users Rate Improvado?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.3/10)
  • Data Collection: 8.7/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Improvado?

  • Seller: Improvado
  • Company Website:
  • Year Founded: 2015
  • HQ Location: San Diego, US
  • LinkedIn® Page: www.linkedin.com
    105 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Hospital & Health Care
  • Company Size: 52% Medium, 34% Small

What Do G2 Reviewers Say About Improvado?

AI-generated summary from verified user reviews

Pros
  • Users commend the timely and effective customer support provided by Improvado, enhancing their overall experience.
  • Users value the supportive team at Improvado, appreciating their timely assistance and effective onboarding process.
  • Users appreciate the seamless integrations offered by Improvado, enhancing data management and analysis across multiple platforms.
  • Users find Improvado to be intuitive, facilitating easy onboarding and setup for data connections and extractions.
  • Users value the timely support provided by Improvado's team, appreciating the efficient ticket system for assistance.
Cons
  • Users find the learning curve steep, requiring technical expertise to effectively utilize Improvado for data reporting.
  • Users find that the complexity of data alignment can hinder the effectiveness of Improvado's reports.
  • Users often face API limitations with inconsistent data delivery and insufficient reporting for data extractions.
  • Users find the complex setup daunting, especially if poor data leads to ineffective reporting.
  • Users find complex usability in Improvado, especially when aligning data and adjusting widgets.

What Are Recent G2 Reviews of Improvado?

What Are G2 Users Discussing About Improvado?

Attribution

Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Conversion integrations with Segment, Stripe, Salesforce, Hubspot, Marketo and more! User level attribution AND account-based attribution. Cohort-based reporting that shows ROAS by channel by day, week, or month for actionable insights. This is the system you've been looking for.

Average Rating: 4.5/5.0

Total Reviews: 51

How Do G2 Users Rate Attribution?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Data Collection: 9.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.4/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Attribution?

Who Uses This Product?

  • Top Industries: Computer Software, Consumer Goods
  • Company Size: 59% Small, 39% Medium

What Do G2 Reviewers Say About Attribution?

AI-generated summary from verified user reviews

Pros
  • Users value the effective attribution tracking for recognizing contributions and enhancing transparency in marketing efforts.
  • Users love the attribution accuracy of the platform, enabling effective optimization of ad spend and marketing strategies.
  • Users commend the exceptional customer support from Attribution, especially praising help during onboarding and implementation.
  • Users find Attribution's platform to offer ease of use, facilitating seamless setup and immediate insights for marketing analytics.
  • Users find the easy setup of Attribution invaluable, enabling immediate insights and seamless onboarding support.
Cons
  • Users find attribution issues challenging, especially when trying to access retroactive data for historical analysis.
  • Users find the platform complicated and not very intuitive, making navigation challenging at times.
  • Users find it challenging to access retroactive data, making historical attribution difficult before implementing the product.
  • Users face challenges with inadequate tracking, struggling to obtain historical attribution data effectively.
  • Users find the integration difficulty requires technical coordination, though responsive support helps alleviate challenges.

What Are Recent G2 Reviews of Attribution?

What Are G2 Users Discussing About Attribution?

Airbridge

Airbridge is a mobile measurement partner (MMP) built for subscription apps. It connects your ad channels to the trials, subscriptions, and revenue they create, then sends better conversion signals back to your ad platforms. Teams compare campaigns, creators, and web-to-app journeys by trials, paying subscribers, revenue, and ROAS — not just clicks or installs. Airbridge is one of the seven mobile measurement partners supported for ChatGPT Ads. Key capabilities: - Attribution for Meta, Google, Apple Ads, and TikTok, with automatic cost sync, SKAN 4.0, and Predictive LTV - Creator and UGC tracking links followed through to paid subscriptions - Web-to-app attribution and deferred deep linking: short links, QR codes, and web-to-app banners - Subscription revenue from RevenueCat, Adapty, and Superwall - Signal Hold: waits up to 24 hours and sends Meta a conversion only if no cancellation follows, so ad budget goes to subscribers who stay - Airbridge Pilot answers questions inside the dashboard; Airbridge MCP brings the same data into Claude, ChatGPT, Cursor, and Claude Code Plans: - Core: 30-day free trial, then $40+/month with 500K data points included — no annual contract, no sales call - Growth: custom pricing for scaling teams, adding 384 integrations across ad networks, marketing partners, and SDKs; custom events; multi-touch attribution and touchpoint reports; fraud protection; raw data export to Amazon S3, Google Cloud Storage, Azure Blob Storage, BigQuery, and Snowflake; and a dedicated CSM Subscription apps such as LINER (+155% influencer-driven subscriptions), Planfit (−40% customer acquisition cost), and Wasabi (2x paywall conversion) grow with Airbridge, alongside global brands including Nexon, KFC, Samsung Securities, Standard Chartered, and Amorepacific. Airbridge is built by AB180 (Seoul, since 2015) and used by 1,000+ apps.

Average Rating: 4.6/5.0

Total Reviews: 36

How Do G2 Users Rate Airbridge?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.3/10)
  • Data Collection: 9.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.4/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.6/10 (Category avg: 8.8/10)

Who Is the Company Behind Airbridge?

  • Seller: AB180, Inc.
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Seoul, Republic of Korea
  • LinkedIn® Page: www.linkedin.com
    74 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 61% Small, 36% Medium

What Do G2 Reviewers Say About Airbridge?

AI-generated summary from verified user reviews

Pros
  • Users commend the responsive customer support of Airbridge, appreciating their helpfulness and commitment to client success.
  • Users appreciate the ease of use of Airbridge, finding it intuitive for managing links and analyzing data.
  • Users appreciate the user-friendly deep linking features of Airbridge, enhancing campaign efficiency and simplifying user journeys.
  • Users highlight the exceptional customer support of Airbridge, noting quick responses and dedication to client success.
  • Users love the smoother integrations with other platforms, enhancing mobile attribution and campaign tracking effortlessly.
Cons
  • Users experience slow loading during report generation and data retrieval, which can be a minor inconvenience.
  • Users face integration difficulties with Airbridge, finding the complex ad integrations challenging without technical expertise.
  • Users struggle with complex integration issues in Airbridge, making it challenging for smaller companies without technical specialists.
  • Users experience slow performance during report generation and data retrieval, though it’s not a major issue overall.
  • Users struggle with attribution issues in Airbridge, particularly due to a lack of in-house technical expertise.

What Are Recent G2 Reviews of Airbridge?

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works
Connect G2 to ChatGPTConnect G2 to Claude

Billy Grace

I am your full-funnel marketing optimization platform. I revolutionize your efforts in online marketing with unprecedented precision, intelligence, and efficiency. By combining first-party tracking, modeled attribution, centralized analytics, and automated optimizations, I help marketers regain control over their digital growth. To help marketers grow, (1) I show data you can trust. My first-party pixel ensures accurate, reliable data, and is built for the cookieless future. With that, I offer an unbiased marketing platform you can rely on. (2) I help you make better decisions. Using data-driven attribution models fed with more accurate data, I show the true results of your advertising performance. Analyze your results in customizable dashboards with new scaling metrics in a centralized cockpit. Make decisions with confidence instead of flying blind. (3) I enable you to do more with less. Through my AI-powered optimizations, you can achieve better results with fewer resources. Unlock the power of super-human optimization to free up time for creativity and strategy by eliminating repetitive data management tasks.

Average Rating: 4.5/5.0

Total Reviews: 22

How Do G2 Users Rate Billy Grace?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.3/10)
  • Data Collection: 9.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.4/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Billy Grace?

  • Seller: Billy Grace
  • Year Founded: 2021
  • HQ Location: Amsterdam, Noord-Holland
  • LinkedIn® Page: www.linkedin.com
    61 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 52% Small, 43% Medium

What Do G2 Reviewers Say About Billy Grace?

AI-generated summary from verified user reviews

Pros
  • Users value the attribution accuracy of Billy Grace, as it provides unbiased insights that optimize ad spending effectively.
  • Users value the clear data-driven insights from Billy Grace, enabling better budget allocation and campaign optimization.
  • Users value the clear data-driven insights from Billy Grace, enabling effective budget reallocations and optimizations.
  • Users commend the attribution tracking of Billy Grace for its accuracy and insightful analysis of ad campaigns.
  • Users find the automation feature of Billy Grace invaluable for optimizing ad campaigns and saving time.
Cons
  • Users find Billy Grace to be quite pricey, especially when integrating multiple store views at extra costs.
  • Users find the complex dashboard and UX can lead to misunderstandings and improper feature use.
  • Users find the complex usage of Billy Grace challenging, often leading to incorrect implementation and misunderstandings.
  • Users find it challenging to manage costs for combined store views, resulting in skipped smaller sites.
  • Users find a lack of detailed information causes confusion and potential misuse of Billy Grace's features.

What Are Recent G2 Reviews of Billy Grace?

GreyMetrics

GreyMetrics helps agencies save time when sharing data. Pull all your marketing data into one location and generate beautiful reports and dashboards that auto-update every one hour. GreyMetrics integrates with over 20 platforms and has dozens of built-in templates so your reports look great from day one and are fully white-labelled to share with clients and stakeholders.

Average Rating: 4.6/5.0

Total Reviews: 21

How Do G2 Users Rate GreyMetrics?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Data Collection: 9.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.4/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.2/10 (Category avg: 8.8/10)

Who Is the Company Behind GreyMetrics?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 91% Small, 9% Medium

What Are Recent G2 Reviews of GreyMetrics?

What Are G2 Users Discussing About GreyMetrics?

AdStage

AdStage is powering paid marketers with closed-loop reporting and automation. We connect marketers to the paid search, paid social, web analytics, and conversion data they need to close the loop and optimize campaigns at scale. - With AdStage Report, marketers can measure and report on campaign performance in a fraction of the time. Save countless hours previously spent pulling and prepping data in spreadsheets! - With AdStage Automate, marketers can gain more control of their campaign & cut the time needed to manage ads. Create advanced rules & alerts using the metrics you care about. - With AdStage Data API, marketers can pull their paid search, paid social, and web analytics data into their BI tool, data warehouse, and more. - With AdStage Join, marketers can automatically connect their paid search and paid social data to web analytics and conversion data, to prove ROAS without spreadsheets full of VLOOKUPs. -NEW - With AdStage for Google Sheets, you can pull into Google Sheet all your cross-channel advertising data in seconds, at any granularity, across multiple accounts, with one query.

Average Rating: 4.3/5.0

Total Reviews: 92

How Do G2 Users Rate AdStage?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.3/10)
  • Data Collection: 9.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.7/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.6/10 (Category avg: 8.8/10)

Who Is the Company Behind AdStage?

  • Seller: AdStage
  • Year Founded: 2012
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    7 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 53% Small, 41% Medium

What Are Recent G2 Reviews of AdStage?

Invoca

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit www.invoca.com/customers.

Average Rating: 4.5/5.0

Total Reviews: 926

How Do G2 Users Rate Invoca?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Data Collection: 9.1/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.7/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Invoca?

  • Seller: Invoca
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Santa Barbara, CA
  • LinkedIn® Page: www.linkedin.com
    379 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Hospital & Health Care
  • Company Size: 38% Small, 33% Medium

What Do G2 Reviewers Say About Invoca?

AI-generated summary from verified user reviews

Pros
  • Users value the excellent support from Invoca, enhancing their success with dedicated specialists and responsive teams.
  • Users appreciate the ease of use of Invoca, particularly due to its intuitive interface and helpful dashboards.
  • Users appreciate the insightful analytics of Invoca, enhancing understanding of customer interactions and optimizing marketing efforts.
  • Users commend Invoca's thorough and responsive customer support, which significantly enhances their overall experience and satisfaction.
  • Users commend Invoca for its attribution accuracy, enabling informed marketing decisions and optimizing spending effectively.
Cons
  • Users note the steep learning curve for new users, which can hinder efficiency and ease of use during onboarding.
  • Users express frustration over missing features in Invoca, particularly the lack of Spanish translation and complex integrations.
  • Users experience call issues with Invoca, particularly regarding complex tracking and lack of Spanish translation.
  • Users find the complexity of reporting setup in Invoca frustrating, hindering effective dashboard customization and integration.
  • Users find the complex setup of Invoca challenging, particularly with advanced features and reporting customizations.

What Are Recent G2 Reviews of Invoca?

What Are G2 Users Discussing About Invoca?

Geckoboard

Geckoboard helps Sales and Support teams stay on target by putting live performance in front of the people who can change it. When everyone can see how the day is going, teams can spot problems sooner, respond while there is still time, and spend less time waiting for a report or an update from their manager. Geckoboard offers two ways to work with the same trusted business metrics. Live dashboards give teams a shared view of the numbers that matter now. Display them on TVs, share them by link, or send scheduled snapshots through Slack, Microsoft Teams, and email. Clear visualizations, goals, and status indicators make changes easy to understand at a glance. On supported plans, alerts and drilldowns help teams respond to a change and investigate what is behind it. The Geckoboard Metrics MCP brings those metrics into AI tools such as Claude and ChatGPT. Ask a question in plain language, investigate a change, compare periods, or create a tailored update using pre-calculated metrics rather than asking an AI assistant to work out business definitions from raw records. The Metrics MCP is read-only, and its answers use the same metric engine as Geckoboard dashboards. Geckoboard connects to more than 90 data sources for dashboards, including Salesforce, HubSpot, Zendesk, and Aircall. The Metrics MCP supports a growing selection of connected integrations. Teams can bring signals from their CRM, support platform, phone system, and other tools into a clearer picture of performance. Start with a 14-day free trial, or talk to the Geckoboard team about your use case.

Average Rating: 4.3/5.0

Total Reviews: 48

How Do G2 Users Rate Geckoboard?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)

Who Is the Company Behind Geckoboard?

  • Seller: Geckoboard
  • Year Founded: 2010
  • HQ Location: London, United Kingdom
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Internet, Computer Software
  • Company Size: 54% Medium, 40% Small

What Are Recent G2 Reviews of Geckoboard?

What Are G2 Users Discussing About Geckoboard?

Adverity

Adverity is the marketing data intelligence company seen as the foundation that makes enterprise marketing AI work. Adverity Connect is an enterprise-grade marketing ETL. It pulls data from 600+ sources, harmonizes it so metrics are comparable across platforms, monitors it continuously for quality, and delivers it into the customer's warehouse. The data foundation for marketing. Adverity Atlas is a marketing knowledge layer. It sits on top of any data warehouse and gives AI the knowledge and context to work accurately on marketing data. Use it through the UI and it works as an autonomous marketing analyst. Connect it to your own AI program and it becomes the knowledge layer your agents run on. Connect builds the data foundation. Adverity Atlas is the knowledge layer that makes marketing AI work. Built from a decade of enterprise brand and agency deployments representing over $80 billion in managed ad spend.

Average Rating: 4.4/5.0

Total Reviews: 321

How Do G2 Users Rate Adverity?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Data Collection: 8.7/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Adverity?

  • Seller: Adverity GmbH
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Vienna, Austria
  • LinkedIn® Page: www.linkedin.com
    332 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Analyst, Data Engineer
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 44% Medium, 37% Small

What Do G2 Reviewers Say About Adverity?

AI-generated summary from verified user reviews

Pros
  • Users find Adverity's platform to be incredibly easy to use, enhancing data integration and minimizing management headaches.
  • Users appreciate the easy centralization and standardization of data, enhancing marketing and business insights effectively.
  • Users value the extensive integrations of Adverity, enabling seamless connection to various data sources and tools.
  • Users value the easy integrations in Adverity, streamlining data centralization from various sources effortlessly.
  • Users commend the responsive customer support of Adverity, ensuring timely assistance and effective solutions during setup and beyond.
Cons
  • Users experience time-consuming processes with Adverity, particularly when dealing with large-scale data pipelines and automation delays.
  • Users experience data management issues with unrecoverable mistakes and difficulty in tracking changes, impacting usability.
  • Users experience a lack of information due to unclear error messages and insufficient ticket follow-up, causing frustration.
  • Users experience time delays in data pipeline processes, impacting efficiency and confidence in scalability and reporting.
  • Users warn of a difficult learning curve with Adverity, requiring more support for effective use of its features.

What Are Recent G2 Reviews of Adverity?

What Are G2 Users Discussing About Adverity?

Zoho Marketing Automation

Zoho Marketing Automation is an all-in-one marketing automation platform trusted by over 100K+ users worldwide to simplify and automate campaigns across multiple channels like, email, SMS, WhatsApp, social media, and webpages. With built-in analytics, lead scoring, attribution, and a marketing planner, Zoho Marketing Automation enables teams to execute smarter, nurture better, and convert faster. Highlights of Zoho Marketing Automation 1. Build multichannel customer journeys across email, SMS, WhatsApp, social media, and webpages. 2. Visually map, launch, and automate complex multichannel campaigns using drag-and-drop functionality. 3. Measure and optimize how your journeys are performing with advanced analytics that track website behavior, lead attribution, lead path tracing, and more. 4. Simplify lead-to-revenue conversion by replacing manual guesswork with automated, rule-based scoring and nurturing systems. 5. Schedule, organize, and track all your campaign activities in one place for smoother, on-time execution with ZMA's built-in Marketing Calendar. 6. Automate ecommerce tasks like abandoned cart reminders and confirmations, sync your store data using integration platforms, and leverage these workflows to increase sales, cut costs, and improve customer experience. Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations. Experience unified marketing, automation, and analytics—all in one platform. Sign up today and turn your marketing automation investment into measurable growth.

Average Rating: 4.2/5.0

Total Reviews: 111

How Do G2 Users Rate Zoho Marketing Automation?

  • Has the product been a good partner in doing business?: 7.9/10 (Category avg: 9.3/10)
  • Data Collection: 8.1/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Zoho Marketing Automation?

  • Seller: Zoho
  • Year Founded: 1996
  • HQ Location: Austin, TX
  • LinkedIn® Page: www.linkedin.com
    30,913 employees on LinkedIn®
  • Phone: +1 (888) 900-9646

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 58% Small, 34% Medium

What Do G2 Reviewers Say About Zoho Marketing Automation?

AI-generated summary from verified user reviews

Pros
  • Users value the automation capabilities of Zoho Marketing Automation, enabling personalized follow-ups and seamless integration with sales tools.
  • Users value the ease of use of Zoho Marketing Automation, appreciating its intuitive setup and user-friendly controls.
  • Users appreciate the automation features of Zoho Marketing Automation, allowing for personalized follow-ups and effortless lead management.
  • Users value the automation efficiency of Zoho Marketing Automation, enhancing clarity and control across marketing efforts seamlessly.
  • Users value the intentional orchestration of follow-ups in Zoho Marketing Automation, enhancing user experience and engagement.
Cons
  • Users find the learning curve steep for Zoho Marketing Automation, making it challenging for beginners to navigate effectively.
  • Users often find poor customer support to be a significant drawback, impacting their overall experience with Zoho Marketing Automation.
  • Users find Zoho Marketing Automation not intuitive, as navigating complex workflows can be clunky and challenging.
  • Users find a steep learning curve in Zoho Marketing Automation, especially challenging for beginners without adequate tutorials.
  • Users experience a complex usability issue with Zoho, finding advanced features difficult to navigate and learn.

What Are Recent G2 Reviews of Zoho Marketing Automation?

What Are G2 Users Discussing About Zoho Marketing Automation?

Click

Click is the only complete marketing technology solution that is natively integrated with Microsoft Dynamics CRM. Our top-rated marketing automation platform and communication tools create a unified and seamless user experience, ensuring your Sales, Marketing and IT teams are fully aligned and able to work together easily and productively. Providing email, marketing automation, journey builders, web intelligence, lead scoring, web forms, landing pages, SMS messaging, event management, surveys, social media tools and much more, Click offers a comprehensive solution that meets the needs of businesses and organizations of all sizes. Over 3,700 customers across 76 countries trust us to provide the tools they need to drive marketing results. Discover what ClickDimensions can help you achieve. Click – Built to Grow your Business.

Average Rating: 4.0/5.0

Total Reviews: 296

How Do G2 Users Rate Click?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.3/10)
  • Data Collection: 8.1/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Click?

  • Seller: Click
  • Year Founded: 2010
  • HQ Location: Atlanta, GA
  • LinkedIn® Page: www.linkedin.com
    169 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Director of Marketing, Marketing Manager
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 47% Medium, 38% Small

What Do G2 Reviewers Say About Click?

AI-generated summary from verified user reviews

Pros
  • Users find Click incredibly easy to use, appreciating its straightforward setup and seamless online shopping experience.
  • Users appreciate the ease of use and extensive features of Click, enhancing their online shopping and business management experience.
  • Users praise Click for its collaborative culture and effective tools, enhancing team management and user engagement.
  • Users value the excellent customer service of Click, noting prompt support and effective solutions available 24/7.
  • Users appreciate the 24/7 active customer support of Click, providing prompt solutions for all their needs.
Cons
  • Users find the excessive email notifications intrusive, complicating the experience with constant popups and sales tactics.
  • Users find the notifications overwhelming, with pushy popups and excessive emails complicating their experience.
  • Users face complex setup challenges with Click, including high pricing and numerous email notifications that can be overwhelming.
  • Users find the complex setup challenging, noting that high pricing compounds the difficulties of integration.
  • Users find the interface occasionally cluttered due to dependency issues, affecting ease of use in large projects.

What Are Recent G2 Reviews of Click?

What Are G2 Users Discussing About Click?

Platformly

Platformly is a powerful yet easy to use business management and marketing automation tool for busy business owners who are focused on growth. Platformly makes marketing attribution easy by precisely tracking interactions across different campaigns and channels throughout your entire marketing funnel. It helps you understand in unparalleled detail which marketing activities drive the most sales, who your most loyal customers are and what drives growth. BUSINESS DASHBOARDS Dashboards provide your most important business metrics consolidated into one fully customizable dashboard. They offer a real-time overview of what is happening in your business, with the ability to drill down and get the exact data you need at any given time. LINK TRACKING Platformly is your campaign management command center. Seamlessly track campaign performance, user interactions, sales and everything in between and beyond. CRM One central location for managing and strengthening customer relationships. See an overview or choose a contact to see all past interactions with your brand. All data is automatically updated in real-time. LEAD CAPTURE Intuitive customer acquisition tools, from behavior driven opt-in forms to complete, pixel-perfect landing pages. All with an easy drag-and-drop interface to help you launch effective campaigns quickly. EMAIL MARKETING Deliver the right message to the right person at the right time. Use our visual email builder to send beautiful and responsive event-driven or broadcast emails with one of the industry’s highest delivery rates. MARKETING AUTOMATION Turn cold traffic into brand advocates at scale with event-driven campaigns and highly personalized experiences. All can be done visually without writing a single line of code. COMPLETE REPORTS Your essential business data easily accessible through real-time insights and analytics dashboards. Measure and analyze every aspect of your marketing and sales and make decisions with confidence.

Average Rating: 4.5/5.0

Total Reviews: 106

How Do G2 Users Rate Platformly?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.3/10)
  • Data Collection: 9.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.6/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Platformly?

  • Seller: Platformly
  • Year Founded: 2017
  • HQ Location: Tortola, British Virgin Islands
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 92% Small, 7% Medium

What Do G2 Reviewers Say About Platformly?

AI-generated summary from verified user reviews

Pros
  • Users find Platformly to be a superb resource for rapid business growth, offering diverse tools and plans for effective campaigns.
  • Users find Platformly offers excellent business support, enabling rapid campaign organization and growth with diverse tools.
  • Users value the comprehensive tools of Platformly, enabling effective organization and rapid business growth.
  • Users find Platformly to be an easy-to-use tool, enabling fast and efficient organization of campaigns and business growth.
  • Users value the extensive tool offerings of Platformly, enabling efficient organization and growth of their businesses.
Cons
  • Users experience occasional performance issues with Platformly, noting it can become sluggish at times.
  • Users experience slow loading times with Platformly, which can hinder their overall user experience.
  • Users experience occasional slow performance, especially during peak times, making the platform feel sluggish.

What Are Recent G2 Reviews of Platformly?

What Are G2 Users Discussing About Platformly?

Tinyclues

Tinyclues is a solution created by marketers, for marketers that helps you identify and execute campaigns that work. Grow revenue, build loyalty and drive strategic outcomes thanks to an intuitive platform that uses your own first-party data and deep learning to determine the best audience for your CRM campaigns.

Average Rating: 4.6/5.0

Total Reviews: 36

How Do G2 Users Rate Tinyclues?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.3/10)
  • Data Collection: 8.5/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.5/10 (Category avg: 8.7/10)
  • Campaign Insights: 7.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Tinyclues?

  • Seller: tinyclues
  • Year Founded: 2010
  • HQ Location: Munich, Bavaria
  • LinkedIn® Page: www.linkedin.com
    15 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 41% Large, 32% Medium

What Are Recent G2 Reviews of Tinyclues?

What Are G2 Users Discussing About Tinyclues?

Voluum

Voluum is a performance marketing analytics software for marketers, in-house media buyers and agencies. It allows you to track, manage, and optimize all paid and organic traffic sources straight from one platform. Among its features, Voluum provides AI-powered tools for traffic auto-optimization and enables teams to collaborate on different access levels. Banking-standard infrastructure makes sure your data is kept safe and campaigns are running all the time.

Average Rating: 4.6/5.0

Total Reviews: 149

How Do G2 Users Rate Voluum?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Data Collection: 6.7/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 3.8/10 (Category avg: 8.7/10)
  • Campaign Insights: 6.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Voluum?

  • Seller: Voluum
  • Year Founded: 2010
  • HQ Location: Kraków, Małopolska
  • LinkedIn® Page: www.linkedin.com
    115 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Media Buyer, CEO
  • Top Industries: Marketing and Advertising, Gambling & Casinos
  • Company Size: 81% Small, 14% Medium

What Do G2 Reviewers Say About Voluum?

AI-generated summary from verified user reviews

Pros
  • Users highlight the exceptional customer support from Voluum, ensuring timely assistance and thoughtful solutions for their needs.
  • Users find Voluum extremely easy to use, thanks to its user-friendly interface and comprehensive help resources.
  • Users value the powerful analytics of Voluum, empowering data-driven decisions and optimizing marketing campaign performance effectively.
  • Users praise the powerful tracking features of Voluum, enhancing campaign optimization and supporting data-driven decisions.
  • Users value the tracking efficiency of Voluum, enabling optimized campaign management with detailed analytics and reporting.
Cons
  • Users experience a difficult learning curve initially, requiring time to fully understand Voluum's functionalities.
  • Users find the costly add-ons for Voluum can make it expensive to fully utilize the service.
  • Users find the initial learning difficulty challenging, but comprehensive documentation helps ease the process.
  • Users find that outdated support articles and difficulties with white labeled pixels hinder their experience with Voluum.
  • Users find the initial complexity of Voluum daunting, but proper guidance helps overcome this hurdle quickly.

What Are Recent G2 Reviews of Voluum?

What Are G2 Users Discussing About Voluum?

Fospha

Fospha is on a mission to build the world’s most complete full-funnel measurement platform. Filling the gap left by the status quo in marketing measurement. Our team of data scientists and marketing experts has over 10 years of experience building models trusted by some of the world’s fastest-growing retail brands. At our core is a proprietary Bayesian Media Mix Model that delivers what legacy tools can’t: daily, impression-led, full-funnel measurement with the rigor to prove incremental revenue. We unify performance across DTC and marketplaces like Amazon and TikTok Shop, giving brands the clarity to optimize for today and plan tomorrow’s growth. Brands working with Fospha are 30% higher ROAS than the market. Fospha. Turns measurement into your strongest competitive advantage.

Average Rating: 4.5/5.0

Total Reviews: 51

How Do G2 Users Rate Fospha?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 8.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Fospha?

  • Seller: Fospha
  • Year Founded: 2017
  • HQ Location: Hammersmith, London
  • LinkedIn® Page: www.linkedin.com
    165 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 49% Medium, 39% Small

What Do G2 Reviewers Say About Fospha?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly interface of Fospha, enhanced by excellent customer service and valuable insights.
  • Users appreciate the ease of use of Fospha, facilitating quick insights and efficient data management.
  • Users appreciate the insightful analytics of Fospha, enhancing decision-making and performance evaluation effectively.
  • Users value Fospha for its attribution accuracy, enabling precise measurement and scaling of campaigns across multiple channels.
  • Users value the accurate attribution tracking of Fospha, enabling significant scaling and better campaign measurement across channels.
Cons
  • Users point out filtering issues that make data management cumbersome and time-consuming, lacking proper segmentation options.
  • Users report a lack of information, particularly in data segmentation and ad-level metrics, leading to inefficiencies.
  • Users find the limited reporting options of Fospha insufficient for effectively showcasing channel strengths to leads.
  • Users find the missing editing features limiting, impeding their ability to customize reports for effective presentations.
  • Users face segmentation issues with Fospha, finding data extraction and manual filtering time-consuming and inefficient.

What Are Recent G2 Reviews of Fospha?

What Are G2 Users Discussing About Fospha?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated