I use Billy Grace as an Ads Specialist, and what I value most is the clear overview it provides of all paid media channels in one place. Thanks to the direct integrations, all relevant data is easily accessible without having to manually combine data from different platforms. This saves a significant amount of reporting time and gives you confidence that the data is being captured correctly in an external tool.

Another major advantage is the ability to analyse the contribution of each channel using different attribution models. This provides a much more complete view of the impact of your digital marketing activities than tools such as GA4, and makes it easier to understand how different channels contribute to the overall customer journey and results. Review collected by and hosted on G2.com.

A metric I currently miss is frequency from the individual advertising channels. Having this available in Billy Grace would make it easier to monitor ad exposure and identify potential ad fatigue. Review collected by and hosted on G2.com.