Best Marketing Account Intelligence Software - Page 3

How Many Marketing Account Intelligence Software Products Does G2 Track?

Total Products under this Category: 127

Category Stats (Nov 2026)

  • Average Rating: 4.5/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Ocean.io (+3.49%) - Among all products in this category, Ocean.io recorded the largest rating increase compared to last month

Last updated: November 10, 2026

How Does G2 Rank Marketing Account Intelligence Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 57,000+ Authentic Reviews
  • 127+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Account Intelligence Software

G2 Grid® for Marketing Account Intelligence Software plotting products by satisfaction and market presence

Highlighted products: GTM Workspace - Powered by ZoomInfo, 6sense Revenue Marketing, Lead Forensics, GTM Studio - Powered by ZoomInfo, Apollo.io, Demandbase One, Adobe Marketo Engage, and Prospeo.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-account-intelligence/grids.json?focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=lead-forensics&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=apollo-io&focus%5B%5D=demandbase-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=prospeo-io)

Metadata.io

The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader Demand Generation approaches too. Metadata consolidates Paid Social and Paid Search channels into one platform. Allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. The alternative is manually optimizing each channel, separately, for the top-of-funnel metrics available within native channels like cost-per-click. Metadata's target market focuses on leading marketing teams across SaaS industries who invest in Paid Social and Paid Search for customer acquisition. Metadata allows lean teams to hit large pipeline numbers. Key features of Metadata include: - Patented Audience Targeting - Programmed Experimentation at Scale - Unified Campaign Management and Reporting - Autonomous Bottom of Funnel Optimizations - Unlocking untapped B2B channels (Facebook, Instagram, Reddit, X etc) - Lead Enrichment Customers Include: Zoom, UserTesting, Apptio, Notion, Gainsight, Cisco, HPE, Cvent, BigID, LogicMonitor, AwardCo, Writer, Decisions.com, Monotype, Planful, Wrike, Own, Brex and more.

Average Rating: 4.6/5.0

Total Reviews: 293

How Do G2 Users Rate Metadata.io?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.9/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.8/10 (Category avg: 8.7/10)
  • Market Insights : 8.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Metadata.io?

  • Seller: Metadata
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Broomfield, Colorado
  • LinkedIn® Page: www.linkedin.com
    144 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 66% Medium, 20% Small

What Do G2 Reviewers Say About Metadata.io?

AI-generated summary from verified user reviews

Pros
  • Users value the automation capabilities of Metadata.io, enhancing efficiency and allowing focus on performance-driven strategies.
  • Users appreciate the efficiency of Metadata.io, simplifying campaign management and optimizing audience targeting significantly.
  • Users find Metadata.io extremely easy to use, seamlessly integrating with tech stacks and enhancing daily ad management.
  • Users appreciate the time-saving capabilities of Metadata.io, which streamlines ad management and enhances campaign efficiency.
  • Users appreciate the effective audience targeting of Metadata.io, simplifying and enhancing the marketing process significantly.
Cons
  • Users find that campaign management lacks centralization, complicating adjustments and risking loss of historical data.
  • Users find the complexity of Metadata.io overwhelming, particularly affecting smaller teams and limiting campaign flexibility.
  • Users find the high costs of Metadata.io burdensome, especially for startups trying to secure the app.
  • Users are frustrated by the inadequate reporting interface that complicates tracking data metrics and insights.
  • Users find Metadata.io to have a learning difficulty, feeling overwhelmed by its complexity and reporting interface.

What Are Recent G2 Reviews of Metadata.io?

What Are G2 Users Discussing About Metadata.io?

Anteriad

Anteriad puts B2B marketers in front of their next customer and ahead of their competition. We are the demand generation partner for teams that need outcomes, not another software subscription. Our award-winning Anteriad Marketing Cloud tracks more than 500 billion buyer-related signals each month across 450 million+ global contacts, and our managed campaign experts turn that intelligence into coordinated, full-funnel programs that engage entire buying groups and drive growth. Today’s buying journey demands that level of coordination. Buyers start with AI, stay anonymous until they are deep into their decision process, and move in buying groups across finance, IT, procurement, and end users. Inbound alone is no longer enough, and disconnected point solutions create gaps between data, execution, and measurable impact. Anteriad connects intelligence directly to activation. The Anteriad Marketing Cloud identifies which accounts are actively researching, what they care about, and where they are in the buying process. Our managed campaign teams orchestrate multichannel programs across display, email, content syndication, programmatic, and CTV, ensuring every signal translates into meaningful engagement. Our data is Neutronian-certified and ranked in the top 1% for quality and transparency, giving marketing teams confidence they are reaching real buyers, not recycled lists. Clients have achieved 200x ROI, 20% revenue growth, and 1,900% higher click-through rates. Trusted by IBM, Microsoft, Lenovo, Forbes, SHRM, and hundreds of global B2B brands, Anteriad delivers accountable growth across industries and markets. If you are ready for coordinated, full-funnel execution that drives measurable growth, we are ready to put you in front of your next customer.

Average Rating: 4.5/5.0

Total Reviews: 33

How Do G2 Users Rate Anteriad?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Lead Analysis : 6.7/10 (Category avg: 8.5/10)
  • Account-level Insights : 6.7/10 (Category avg: 8.7/10)
  • Market Insights : 6.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Anteriad?

  • Seller: Anteriad
  • Company Website:
  • Year Founded: 2000
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    1,127 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 37% Medium, 34% Small

What Are Recent G2 Reviews of Anteriad?

Lead411

Lead411 is an Unlimited data provider that has the most comprehensive and accurate information about contacts and companies available in the marketplace. We currently have over 450M contacts, within 20M companies worldwide. Through targeted filters, and Growth Intent Data, and direct customer outreach with the built-in email tool Reach, customers are able to view complete contact data profiles and find growing companies that are more likely to be in a buying cycle for adding services/solutions. Ask about Unlimited Data! We also offer Buyer Intent Data powered by Bombora, so you can identify companies that are looking for solutions/services you provide based on topics, and then identify the decision makers you need to reach out to. Our sales intelligence data points are an easy way for you to filter for companies that make the most sense to reach out to. Sales Intelligence data points include: Recently Funded Companies New Company Location IPO Announcement Hiring Plans Job Openings New Employee Hire New Executive Employee Hire New Employee Promotion Company Awards and More Find and keep track of all your most important leads in our A.I. dashboard that automatically tracks key indicators for you, so you can simply open the dashboard, and start reaching out to the hottest opportunities through an email (using our A.I.) or give them a call utilizing our most accurate direct dial data. Not only can you find the best opportunities in Lead411, but you can also reach out directly from our platform using our Reach Email Automation Feature. With Reach, you can set up automated email, cadences and campaigns so once you find your targeted audience, reaching out is as simple as a few clicks. No more exporting lists to a third-party platform, you can keep notes and monitor the progress of your efforts with ease. Lead411 believes in helping companies start the sales process with a targeted conversation. Through accurate contact data fueled by innovative data intelligence, we give you an advantage over other solutions. Discover contact data from companies that are in a buying position, save time through filtered sales data points, and reach out directly from our platform to get the results you need to ensure a healthy pipeline.

Average Rating: 4.5/5.0

Total Reviews: 480

How Do G2 Users Rate Lead411?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.4/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.5/10 (Category avg: 8.7/10)
  • Market Insights : 8.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Lead411?

  • Seller: Lead411
  • Year Founded: 2001
  • HQ Location: Boulder, Colorado
  • LinkedIn® Page: www.linkedin.com
    12 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: President, CEO
  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 66% Small, 21% Medium

What Do G2 Reviewers Say About Lead411?

AI-generated summary from verified user reviews

Pros
  • Users value the accurate and up-to-date contact information, enhancing their outreach and sales efficiency significantly.
  • Users appreciate the user-friendly design of Lead411, making navigation and lead search hassle-free.
  • Users appreciate the high accuracy of Lead411's contact data, enabling efficient outreach and improved lead targeting.
  • Users value the high-quality lead generation from Lead411, which enhances outreach success and improves sales efficiency.
  • Users appreciate the accurate contact data of Lead411, making lead generation and outreach significantly more efficient.
Cons
  • Users find the contact information outdated, leading to discrepancies in email verification and limited contact accuracy.
  • Users often face outdated data issues with Lead411, particularly in niche markets and smaller companies.
  • Users note that inaccuracy in contact information leads to significant issues and hampers overall effectiveness.
  • Users find that important contacts can be outdated, which affects data accuracy, especially in niche markets.
  • Users experience data inaccuracy with Lead411, facing issues like outdated contacts and incorrect email verifications.

What Are Recent G2 Reviews of Lead411?

What Are G2 Users Discussing About Lead411?

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works
Connect G2 to ChatGPTConnect G2 to Claude

SalesIntel

SalesIntel is the pipeline generation platform for GTM teams. We help sales and marketing teams find accounts that match their ideal customer profile, surface the buying signals that show who's in-market, and use AI agents to automate manual prospecting work. That gives teams more time to focus on what humans do best: building relationships with prospects. Everything runs on a foundation of human-verified B2B data. Rather than guessing which accounts to prioritize, teams get verified contacts, deep company and technographic detail, and real-time buying signals, so every account and contact is enriched with the context needed to engage at the right moment. With that data and signal foundation in place, AI agents take on repetitive GTM tasks such as account prioritization, research, and enrichment. They filter for accounts that match a team's ICP, then surface the right leads for the right rep, cadence, or CRM record, reducing the time spent searching for information. SalesIntel's core capabilities include: Data Management: human-verified contact and company data that keeps CRM records accurate and current. ICP Modeling: tools to define, refine, and enrich an ideal customer profile so teams know exactly who to target. Inbound Lead Management: enrichment the moment a lead converts, so context flows directly into existing workflows. Outbound Prioritization: named account prioritization synced with Salesforce and HubSpot, paired with a no-code workflow builder for building signal-triggered plays. GTM Execution: tools that turn account and signal intelligence into targeted advertising and outreach. Together, these capabilities give sales and marketing teams a shared view of the same data, the same signals, and the same accounts, helping them build pipeline with less manual work and more informed context throughout the buying journey.

Average Rating: 4.3/5.0

Total Reviews: 532

How Do G2 Users Rate SalesIntel?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.3/10 (Category avg: 8.5/10)
  • Account-level Insights : 7.9/10 (Category avg: 8.7/10)
  • Market Insights : 7.8/10 (Category avg: 8.5/10)

Who Is the Company Behind SalesIntel?

  • Seller: SalesIntel
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Tysons, VA
  • LinkedIn® Page: www.linkedin.com
    140 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 51% Medium, 38% Small

What Do G2 Reviewers Say About SalesIntel?

AI-generated summary from verified user reviews

Pros
  • Users find SalesIntel very easy to use with a clean interface and straightforward navigation, enhancing efficiency.
  • Users value the accurate and human-verified contact information from SalesIntel, enhancing their prospecting strategies significantly.
  • Users praise the high accuracy and reliability of SalesIntel's B2B contact data, enhancing their outreach efforts.
  • Users highlight the efficient lead generation capabilities of SalesIntel, leveraging enriched contacts to enhance marketing efforts.
  • Users value the extremely accurate and human-verified B2B contact data, enhancing their prospecting effectiveness significantly.
Cons
  • Users face issues with inaccurate and outdated data in SalesIntel, complicating marketing efforts and research tasks.
  • Users face challenges with outdated data in SalesIntel, leading to inaccuracies and increased workload for updates.
  • Users face challenges with outdated contacts in SalesIntel, necessitating extra work to find accurate information.
  • Users experience challenges due to outdated information in SalesIntel, complicating their marketing efforts and data accuracy.
  • Users experience inaccurate information in SalesIntel, making it challenging to trust the data for decision-making.

What Are Recent G2 Reviews of SalesIntel?

What Are G2 Users Discussing About SalesIntel?

Spotler Mail+

Spotler Mail+ is a comprehensive email marketing automation platform that enhances customer engagement and drives conversions. It offers a suite of user-friendly tools that enable businesses to create, manage, and optimise email campaigns effectively. Key Features: Drag-and-Drop Email Editor: Craft visually appealing, responsive email newsletters that align with your brand's identity using the intuitive drag-and-drop editor. Automated Campaigns: Set up sophisticated automated email sequences triggered by specific customer actions or events, such as welcome emails, birthday greetings, or re-engagement campaigns, to nurture leads and maintain customer relationships. Advanced Segmentation and Personalisation: Utilise behavioural data, tags, and scores to segment your audience precisely, allowing for highly personalised content that resonates with each recipient. Landing Pages and Forms: Create dedicated landing pages and web forms for event registrations, information requests, or surveys, seamlessly integrating them into your campaigns to capture leads and gather valuable insights. A/B Testing: Conduct A/B tests on various elements of your emails, such as subject lines, sender names, or content, to determine the most effective strategies and optimise campaign performance. Comprehensive Reporting: Access detailed analytics on email performance, including open rates, click-through rates, and conversions, to measure success and inform future marketing decisions. GDPR Compliance: Ensure your email marketing practices adhere to GDPR regulations with built-in compliance features, including easy management of consent and data subject requests. Integration Capabilities: Spotler Mail+ integrates seamlessly with various CRM systems, e-commerce platforms, and customer data platforms (CDPs), enabling real-time data synchronisation and enhancing the relevance and effectiveness of your email marketing efforts. Support and Services: Beyond the software, Spotler provides extensive support services, including training, technical assistance, and access to a comprehensive help centre, ensuring you can maximise the platform's potential and achieve your marketing objectives. By leveraging Spotler Mail+, businesses can deliver targeted, personalised email communications that foster customer loyalty and drive higher conversion rates.

Average Rating: 4.4/5.0

Total Reviews: 200

How Do G2 Users Rate Spotler Mail+?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.9/10 (Category avg: 8.5/10)
  • Account-level Insights : 9.2/10 (Category avg: 8.7/10)
  • Market Insights : 9.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Spotler Mail+?

  • Seller: Spotler Group
  • Year Founded: 2001
  • HQ Location: Rotterdam, South Holland, Netherlands
  • LinkedIn® Page: www.linkedin.com
    186 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Director
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 50% Small, 41% Medium

What Do G2 Reviewers Say About Spotler Mail+?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly interface of Spotler Mail+, making email marketing streamlined and efficient.
  • Users appreciate the powerful email marketing tools of Spotler Mail+, making campaign management easy and effective.
  • Users value the efficiency of Spotler Mail+, enjoying streamlined processes for email marketing and campaign management.
  • Users value the automation capabilities of Spotler Mail+, enhancing engagement and streamlining email marketing efforts effectively.
  • Users commend the automation features of Spotler Mail+, enhancing engagement and streamlining email marketing efforts effectively.
Cons
  • Users mention a steep learning curve initially, requiring patience to master the array of features offered.
  • Users face template issues with design difficulties and a non-intuitive organization, impacting overall user experience.
  • Users express dissatisfaction with the deliverability tools and lack of pricing flexibility in Spotler Mail+, impacting their experience.
  • Users report frustrating performance issues, including freezes when uploading images and delays during email design.
  • Users experience poor customer support, often facing delays that can lead to frustration during urgent situations.

What Are Recent G2 Reviews of Spotler Mail+?

What Are G2 Users Discussing About Spotler Mail+?

Keyplay

Account selection for ambitious GTM teams. If you’re doing account-based anything, you need the right accounts. Keyplay helps you find, pick, and track your ideal accounts with precision. Unlike complex and expensive ABM platforms, you can get started with Keyplay for free and integrate with Salesforce or HubSpot CRM in minutes. Keyplay helps you streamline the 3 core jobs of account selection: 1.) FIND new accounts. Map your market with precision data. One workflow to discover, save, and segment your entire market. 2.) PICK accounts for territories & plays. Model your ICP with lookalikes and signals. Automatically score and enrich every account. 3.) TRACK accounts. 2-way sync with HubSpot or Salesforce CRM. 90-second setup with automated field creation and continuous syncing. Your ideal account list is finally possible. 🔑▶️

Average Rating: 4.9/5.0

Total Reviews: 41

How Do G2 Users Rate Keyplay?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.1/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.9/10 (Category avg: 8.7/10)
  • Market Insights : 8.9/10 (Category avg: 8.5/10)

Who Is the Company Behind Keyplay?

  • Seller: Keyplay
  • Year Founded: 2022
  • HQ Location: Seattle, Washington
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 51% Medium, 49% Small

What Do G2 Reviewers Say About Keyplay?

AI-generated summary from verified user reviews

Pros
  • Users find Keyplay's platform to be transparent and user-friendly, facilitating easy model customization and account prioritization.
  • Users value the customizability of Keyplay, appreciating its flexible scoring model and tailored features for their needs.
  • Users find Keyplay to be extremely helpful in prioritizing accounts and enhancing overall marketing and sales alignment.
  • Users value the responsive customer support of Keyplay, which offers valuable insights and quick assistance for improvements.
  • Users value the top-notch data accuracy from Keyplay, enhancing their market understanding and segmentation capabilities.
Cons
  • Users note the integration issues with Keyplay, particularly with CRM connections and limited filtering capabilities.
  • Users find the filtering issues in Keyplay limiting, leading to cumbersome data exports and integration problems.
  • Users find the limited customization in Keyplay frustrating, often needing to export data for better manipulation.

What Are Recent G2 Reviews of Keyplay?

Leadinfo

Leadinfo is a B2B website visitor identification and lead generation software that helps sales and marketing teams identify which companies visit their website and turn anonymous traffic into actionable leads. Your website attracts high-value leads, but 98% of your traffic remains anonymous. Leadinfo will reveal these companies that are already searching for you, including relevant company details such as industry, location, financial information and company size. This allows teams to prioritize high-intent visitors, follow up with more relevant outreach, and improve lead quality across the funnel. Leadinfo is commonly used by B2B companies and digital agencies that want to strengthen inbound performance, accelerate sales follow-up, and improve visibility into which organizations show interest before a form is submitted. In addition to identifying visiting companies, Leadinfo supports lead capture through on-site conversion tools and automation features. Users can route leads to CRM systems, trigger workflows based on visitor behavior, and align sales and marketing follow-up through integrations and notifications. The platform is designed for day-to-day use by teams who need clear insights into website demand and structured ways to act on it. Leadinfo is used across industries such as SaaS, business services, manufacturing, IT, and professional services, and supports international use through coverage across multiple countries. Key features and value points include: - Website visitor identification using a global database of companies and contact data - Visitor behavior insights such as pageviews, visit frequency, and engagement patterns - Lead capture tools (Leadbot) to convert visitors into inbound leads - Automation and follow-up workflows (Autopilot) to trigger actions in sales and marketing based on intent - 70+ integrations with CRM, email, and marketing platforms to support structured lead management and reporting. - Leadinfo is 100% GDPR-compliant. Leadinfo follows the seven important principles of the GDPR, which regulates the protection of personal data in the EU. Leadinfo is trusted by 15.000+ users worldwide. Sign-up for a free trial to discover your website potential and start growing more and better leads today!

Average Rating: 4.3/5.0

Total Reviews: 809

How Do G2 Users Rate Leadinfo?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Lead Analysis : 7.5/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.0/10 (Category avg: 8.7/10)
  • Market Insights : 8.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Leadinfo?

  • Seller: Leadinfo
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Capelle aan den IJssel, South Holland
  • LinkedIn® Page: www.linkedin.com
    105 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 77% Small, 20% Medium

What Do G2 Reviewers Say About Leadinfo?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of setup and intuitive interface of Leadinfo, making integration and usage seamless.
  • Users appreciate the easy setup and intuitive interface of Leadinfo, gaining valuable insights to boost sales.
  • Users value the insightful analytics from Leadinfo, providing clear visibility into visitor behavior and origins.
  • Users find Leadinfo's easy setup and intuitive interface invaluable for tracking potential leads effectively.
  • Users value the insightful visitor analytics of Leadinfo, which help in identifying leads and driving sales effectively.
Cons
  • Users express concerns about the lack of information from Leadinfo, wishing for more accurate visitor insights.
  • Users find the lead quality inadequate, with limited accuracy and access to all potential leads for the price.
  • Users find the filtering issues in Leadinfo unclear, lacking options for refining results and excluding certain companies.
  • Users feel that the service is expensive, questioning its value given the mediocre data quality and limited actions.
  • Users express concerns about poor filtering, finding it unclear and difficult to exclude irrelevant companies.

What Are Recent G2 Reviews of Leadinfo?

What Are G2 Users Discussing About Leadinfo?

UserGems

UserGems is the AI command center for go-to-market teams. Powered by best-in-class contact data, its AI agents automatically surface high-intent buyers, prioritize them, and deploy personalized outbound and ABM to drive more pipeline.

Average Rating: 4.7/5.0

Total Reviews: 167

How Do G2 Users Rate UserGems?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.1/10)
  • Lead Analysis : 10.0/10 (Category avg: 8.5/10)
  • Account-level Insights : 10.0/10 (Category avg: 8.7/10)
  • Market Insights : 3.3/10 (Category avg: 8.5/10)

Who Is the Company Behind UserGems?

  • Seller: UserGems
  • Year Founded: 2019
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    109 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Commercial Account Executive
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 75% Medium, 17% Large

What Do G2 Reviewers Say About UserGems?

AI-generated summary from verified user reviews

Pros
  • Users love the effortless lead generation with UserGems, simplifying outreach and boosting sales efficiency through automation.
  • Users appreciate the seamless CRM integration of UserGems, enhancing workflow and data accuracy for sales teams.
  • Users value the automation features of UserGems, which enhance sales efficiency and simplify lead engagement processes.
  • Users value the amazing data accuracy of UserGems, enhancing CRM integration and identifying potential leads effortlessly.
  • Users value the ease of use of UserGems, enabling effortless lead identification and outreach automation for sales teams.
Cons
  • Users have experienced outdated information at times, which can lead to delays in job-change alerts and inaccuracies.
  • Users note the slow updates in job-change alerts, preferring more frequent notifications than once a month.
  • Users report a lack of transparency and poor data quality in UserGems, affecting their overall satisfaction with the product.
  • Users express concern over poor data quality, highlighting issues with transparency in UserGems' information accuracy.
  • Users face difficult setup challenges when integrating UserGems with less-common or custom-built CRM systems.

What Are Recent G2 Reviews of UserGems?

What Are G2 Users Discussing About UserGems?

Owler

Owler is a business intelligence platform with over 5 million users that provides information about your key prospects, accounts, and customers. Easily access real-time data from over 20 million private and public companies so you can stay ahead of the competition with instant updates on companies across all industries! Owler provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform.

Average Rating: 4.3/5.0

Total Reviews: 478

How Do G2 Users Rate Owler?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Lead Analysis : 7.4/10 (Category avg: 8.5/10)
  • Account-level Insights : 7.9/10 (Category avg: 8.7/10)
  • Market Insights : 8.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Owler?

  • Seller: Meltwater
  • Year Founded: 2001
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    2,640 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, CEO
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 38% Small, 35% Medium

What Do G2 Reviewers Say About Owler?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Owler, benefiting from quick setup and streamlined competitor tracking.
  • Users value Owler's real-time alerting system, which streamlines competitor updates directly to preferred channels.
  • Users appreciate the easy implementation of Owler, making initial setup quick and hassle-free for teams.
  • Users highlight the easy setup of Owler, making it quick and hassle-free to get started with the platform.
  • Users appreciate the real-time alerting system of Owler, which enhances competitor tracking and simplifies market analysis.
Cons
  • Users feel the limited features in the free tier of Owler necessitate an upgrade soon after starting.
  • Users find the limited features in the free version inadequate, prompting upgrades shortly after signing up.
  • Users face data inaccuracy with Owler due to poor machine translation, affecting comprehension of competitor updates.
  • Users experience inaccuracy due to poor machine translations, leading to misinterpretations of crucial competitor information.
  • Users experience inaccurate data due to poor machine translation, leading to misinterpretations of important industry information.

What Are Recent G2 Reviews of Owler?

What Are G2 Users Discussing About Owler?

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

Average Rating: 4.1/5.0

Total Reviews: 1,037

How Do G2 Users Rate Act-On?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.0/10 (Category avg: 8.5/10)
  • Account-level Insights : 7.9/10 (Category avg: 8.7/10)
  • Market Insights : 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Act-On?

  • Seller: Act-On Software
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Portland, OR
  • LinkedIn® Page: www.linkedin.com
    197 employees on LinkedIn®
  • Phone: +1.877.530.1555

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 49% Medium, 39% Small

What Do G2 Reviewers Say About Act-On?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Act-On, highlighting its intuitive interface and stress-free setup for marketing automation.
  • Users praise the excellent customer support of Act-On, highlighting their responsiveness and helpfulness in addressing concerns.
  • Users value the user-friendly email design tools in Act-On, enhancing efficiency and support responsiveness.
  • Users find the user-friendly email builder of Act-On invaluable for creating customizable, high-volume emails easily.
  • Users commend Act-On for its excellent support and constant updates, enhancing their email marketing experience significantly.
Cons
  • Users report missing features in Act-On, particularly with analytics and CRM integration, affecting usability and targeting.
  • Users find Act-On to have a not intuitive interface, causing challenges during implementation and usability.
  • Users face email issues with Act-On, including difficulties with the email visual interface and scheduling features.
  • Users find the learning curve challenging, especially due to the interface and implementation complexities.
  • Users note the limited features of Act-On, wishing for faster updates and enhancements compared to competitors.

What Are Recent G2 Reviews of Act-On?

Clearbit

Clearbit Enrichment instantly appends 100+ data points on a company, its technology, and its employees to every record you own — so you can turn leads into customers sooner. • Integrates seamlessly with HubSpot to automate and optimize your workflows. • Stop missing valuable leads — with immediate context you need to score, route, and speed up the buyer's journey. • Shorten forms: Hide or autofill known fields to increase conversions. • Draw from a reliable, accurate source: Act on fresh business data — optimized with machine learning algorithms and highly trained QA — for not just the Fortune 500 set, but every company with a website. • Clearbit Reveal detects the companies visiting and expressing intent on your site. Easily identify and sync these enriched companies directly to HubSpot

Average Rating: 4.4/5.0

Total Reviews: 623

How Do G2 Users Rate Clearbit?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.5/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.9/10 (Category avg: 8.7/10)
  • Market Insights : 8.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Clearbit?

  • Seller: HubSpot
  • Year Founded: 2006
  • HQ Location: Cambridge, Massachusetts, United States
  • LinkedIn® Page: www.linkedin.com
    17,628 employees on LinkedIn®
  • Ownership: NYSE:HUBS
  • Phone: +1.888.482.7768

Who Uses This Product?

  • Who Uses This: Account Executive, Founder
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 51% Small, 44% Medium

What Do G2 Reviewers Say About Clearbit?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the easy-to-use interface of Clearbit, which simplifies finding key contacts and enhances productivity.
  • Users value the accuracy of Clearbit in identifying companies, enhancing their outreach and understanding of prospects.
  • Users benefit from Clearbit's accuracy of information, enhancing their ability to target and understand prospects effectively.
  • Users appreciate the easy-to-use interface of Clearbit, simplifying the process of finding key contacts for outreach.
  • Users love the easy implementation of Clearbit, finding the interface intuitive and setup hassle-free for quick access.
Cons
  • Users find Clearbit expensive, especially for smaller teams needing access to advanced features locked in higher-tier plans.
  • Users find that Clearbit's inaccurate data can lead to embarrassing mistakes and outdated company information.
  • Users find the inaccurate information from Clearbit sometimes leads to embarrassing situations and needs improvement.
  • Users find the incorrect company information problematic, leading to embarrassing situations and impacting their overall experience.
  • Users find that incorrect information occasionally leads to embarrassing situations, affecting their overall satisfaction with Clearbit.

What Are Recent G2 Reviews of Clearbit?

What Are G2 Users Discussing About Clearbit?

WASK

Boost the advertising performance of your Google and Meta campaigns through WASK AI’s powerful data-driven analytics and optimization. Create AI Ad Creavites, Optimize, Analyze and Enjoy!

Average Rating: 4.4/5.0

Total Reviews: 31

How Do G2 Users Rate WASK?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.1/10)
  • Lead Analysis : 9.3/10 (Category avg: 8.5/10)
  • Account-level Insights : 9.0/10 (Category avg: 8.7/10)
  • Market Insights : 9.0/10 (Category avg: 8.5/10)

Who Is the Company Behind WASK?

  • Seller: WASK
  • Year Founded: 2017
  • HQ Location: Wilmington, US
  • LinkedIn® Page: www.linkedin.com
    27 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 56% Small, 38% Medium

What Do G2 Reviewers Say About WASK?

AI-generated summary from verified user reviews

Pros
  • Users love WASK for its ease of use, making ad management simple and allowing for effortless automated optimizations.
  • Users value WASK for its effective ad management, enhancing optimization and boosting engagement with simplicity and control.
  • Users praise WASK for its powerful AI tools that enhance ad management and improve campaign performance effectively.
  • Users value WASK's automation features, which streamline ad management and enhance campaign optimization effortlessly.
  • Users commend WASK for its exceptional efficiency, significantly simplifying ad management and optimizing spending effectively.
Cons
  • Users note the limited customization in WASK, particularly for advanced controls and deeper analytics features.
  • Users feel the export options lack customization, limiting their ability to tailor reports to specific needs.
  • Users note integration issues with WASK, desiring deeper connections to enhance overall functionality and versatility.
  • Users note the lack of key features, hindering efficiency and tailored outputs for specific industries in WASK.
  • Users find the subscription issues cumbersome, particularly with difficult cancellation and unexpected billing practices.

What Are Recent G2 Reviews of WASK?

Informa TechTarget Portal (Priority Engine)

Informa TechTarget Portal is a modular solution that enables GTM teams to more effectively access in-market audiences tailored to their needs. Leveraging the industry’s most precise and actionable first-party intent data, each module is conceived for specific uses. Informa TechTarget’s data and intelligence enable alignment across your GTM, from strategy through sales, so each user group can be more effective in their jobs. Why GTM Teams Choose Informa TechTarget Portal • Access the Largest Trusted Buyer Network: Tap into 50M+ permissioned members across 220 media properties. Our exclusive first-party intent data is directly observed from buy-cycle content engagement, offering unmatched granularity and context. • Purpose-Built for Your Teams: Each module is tailored to the unique needs of Strategy, Demand Generation, and Sales. Whether enriching databases, powering outreach, or informing planning, every insight is grounded in real buyer behavior. • Unified GTM Intelligence: A centralized location for all GTM teams streamlines execution, accelerates speed to ROI, and aligns strategies across your organization. Portal Modules: Tailored Intelligence for Every Team • Strategic Insights: Start smarter strategies with dynamic, real-time market intelligence. Validate and optimize GTM plans, understand buyer behavior trends, and get expert-driven analysis and personalized recommendations. • Demand: Reach more of the buying group with precision. Identify in-market buyers at engaged accounts across trusted editorial destinations, and drive campaign performance with real-time insights. • Intent Data: Accelerate pipeline with high-value account and prospect targeting. Focus on the most active researchers, your most engaged accounts, and unlock granular account- and prospect-level insights seamlessly integrated into your systems. • Intent Data for Sales: Empower sellers with actionable insights for precise and productive outreach. Identify your most active accounts, the buying group members, and what each individual cares about, so you can book more meetings and secure more revenue. Available for reps directly in-tool and within their workflows.

Average Rating: 4.3/5.0

Total Reviews: 444

How Do G2 Users Rate Informa TechTarget Portal (Priority Engine)?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.1/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.3/10 (Category avg: 8.7/10)
  • Market Insights : 8.2/10 (Category avg: 8.5/10)

Who Is the Company Behind Informa TechTarget Portal (Priority Engine)?

  • Seller: Informa TechTarget
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Newton, MA
  • LinkedIn® Page: www.linkedin.com
    1,518 employees on LinkedIn®
  • Ownership: NASDAQ:TTGT

Who Uses This Product?

  • Who Uses This: Sales Development Representative, Account Executive
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 50% Large, 41% Medium

What Do G2 Reviewers Say About Informa TechTarget Portal (Priority Engine)?

AI-generated summary from verified user reviews

Pros
  • Users value the insightful intent data from Priority Engine, enabling targeted research into prospects' interests and activities.
  • Users praise the user-friendly design of Informa TechTarget Portal, which enhances productivity and collaboration effectively.
  • Users value the detailed lead insights from Informa TechTarget Portal, enhancing data-driven decisions and engagement strategies.
  • Users value the accurate and organized contact information on the Informa TechTarget Portal for effective engagement.
  • Users value the valuable insights provided by TechTarget's Priority Engine, enhancing lead generation and targeting effectiveness.
Cons
  • Users often face incorrect information and slow loading times, hindering productivity and causing frustration during usage.
  • Users experience data accuracy issues, noting frequent inaccuracies in project insights and quality of contacts.
  • Users often face data inaccuracy with contact information, impacting the effectiveness of their customer projects.
  • Users experience inaccurate data in contact quality and project insights, impacting their overall effectiveness with the portal.
  • Users express concerns about inaccurate intent data, leading to wasted outreach efforts and challenges in validating leads.

What Are Recent G2 Reviews of Informa TechTarget Portal (Priority Engine)?

What Are G2 Users Discussing About Informa TechTarget Portal (Priority Engine)?

D&B Connect

D&B Connect is a cloud-based data management platform that helps organizations improve the quality, accuracy, and consistency of customer and business data across their technology ecosystem. By connecting trusted D&B data with internal systems, teams can enrich records, identify and resolve duplicate data, improve matching and identity resolution, and maintain a more complete view of customers and prospects. D&B Connect integrates with leading CRM, master data management (MDM), customer data platform (CDP), and marketing technologies to help automate data stewardship, support governance initiatives, and provide the reliable business data needed to power sales, marketing, risk, compliance, and customer experience strategies.

Average Rating: 4.1/5.0

Total Reviews: 131

How Do G2 Users Rate D&B Connect?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.9/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.6/10 (Category avg: 8.7/10)
  • Market Insights : 7.8/10 (Category avg: 8.5/10)

Who Is the Company Behind D&B Connect?

  • Seller: Dun & Bradstreet
  • Company Website:
  • HQ Location: Jacksonville, FL
  • LinkedIn® Page: www.linkedin.com
    5,735 employees on LinkedIn®
  • Ownership: NYSE: DNB
  • Total Revenue (USD mm): $1,738

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 44% Medium, 31% Small

What Do G2 Reviewers Say About D&B Connect?

AI-generated summary from verified user reviews

Pros
  • Users find D&B Connect easy to use thanks to its smooth integration and straightforward account creation process.
  • Users value the data accuracy of D&B Connect, benefiting from high-quality contact information and customizable data pulls.
  • Users value the high-quality B2B data from D&B Connect, enhancing their data management and CRM efforts significantly.
  • Users appreciate the easy setup of D&B Connect, enhancing efficiency and value in their data management efforts.
  • Users value the accuracy of D&B Connect, which significantly enhances data management and supports company growth.
Cons
  • Users face limitations in account creation, credit tracking, contact matching, and customizability, impacting their overall experience.
  • Users find D&B Connect expensive, as its pricing structure primarily benefits larger enterprises over SMEs.
  • Users find the learning curve steep for D&B Connect, requiring additional training to navigate effectively.
  • Users face limited functionality of D&B Connect, particularly in contact matching and credit tracking, causing inefficiencies.
  • Users express concerns about missing features, particularly in data accuracy, monitoring, and regional coverage limitations.

What Are Recent G2 Reviews of D&B Connect?

What Are G2 Users Discussing About D&B Connect?

xiQ

xiQ’s Personality-driven Sales and Marketing Platform™ combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions. Our award-winning, proprietary AI platform delivers personality insights, comprehensive account intelligence, and real-time, curated content right to your team’s fingertips so they can build trust and close deals faster. ​ Our large enterprise customers have engaged their audiences 10x better as compared to traditional marketing channels, saved thousands of hours of research time, and achieved up to 24% higher close win rates. ​ ​ Key capabilities of xiQ’s proprietary AI-powered platform: ​ * Personality-driven insights for one-to-one sales playbooks ​ * SmartSourced Content™ that drives 10x engagement​ * First-party intent data and advanced analytics to individualize every interaction​ * Instasites (microsites designed for individualized experiences) ​ * Comprehensive all-in-one company profiles compiled in seconds ​ * Sales triggers and real-time alerts direct to your inbox ​ * Outlook, Salesforce, MS Teams, and social media integration ​ ​ Experience xiQ at xiQinc.com.

Average Rating: 4.4/5.0

Total Reviews: 364

How Do G2 Users Rate xiQ?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.7/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.3/10 (Category avg: 8.7/10)
  • Market Insights : 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind xiQ?

  • Seller: xiQ, Inc.
  • Year Founded: 2018
  • HQ Location: Redwood City, CA
  • LinkedIn® Page: www.linkedin.com
    63 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Student, Server
  • Top Industries: Higher Education, Marketing and Advertising
  • Company Size: 66% Small, 13% Medium

What Do G2 Reviewers Say About xiQ?

AI-generated summary from verified user reviews

Pros
  • Users value xiQ for its efficiency in research, offering fast access to essential insights for sales improvements.
  • Users value xiQ for its effective lead generation, providing tailored insights and streamlining the prospecting process.
  • Users find xiQ exceptionally easy to use, with straightforward setup and intuitive navigation enhancing their research efficiency.
  • Users value xiQ for its personalization features, enhancing communication and simplifying research for tailored outreach.
  • Users find xiQ immensely beneficial for gathering valuable insights that enhance their sales strategies and project efficiency.
Cons
  • Users feel there is a lack of information, with insufficient data and insights making their experience less effective.
  • Users find the navigation complex in xiQ, often feeling overwhelmed by the abundance of information and options.
  • Users experience a steep learning curve with xiQ due to its overwhelming features and complex interface.
  • Users note a steep learning curve with xiQ, finding the interface overwhelming and lacking adequate training for newcomers.
  • Users find xiQ's interface difficult to navigate, making it challenging to locate specific information and features.

What Are Recent G2 Reviews of xiQ?

What Are G2 Users Discussing About xiQ?

Julie Jung
JJ
Researched and written by Julie Jung
Updated October 3, 2024