G2

Leah P.

Director, Demand Gen

Mid-Market (51-1000 emp.)

9/12/2025

"Game-changer for ICP prioritization"

4.5/5

What do you like best about Keyplay?

We have a broad ICP, making it difficult for marketing and sales to jointly select the right accounts and prioritize our outbound and ABM efforts.

Keyplay made the ICP model building & testing process simple, and we had Keyplay scores living in our CRM within a couple of weeks. So far, it's been helpful to prioritize, but also help us better understand the health of our pipeline and start to anticipate churn risks based on the Keyplay Tier. Review collected by and hosted on G2.com.

What do you dislike about Keyplay?

So far, nothing. Team has been supportive and we've built good trust in our ICP model. Review collected by and hosted on G2.com.

What problems is Keyplay solving and how is that benefiting you?

Our ICP is broad, so it was really difficult for marketing and sales to select accounts for ABM and outbound efforts without a lot of data pulls and back and forth. They helped us with ICP modeling and understanding exactly what signals correlate to our best customers. Keyplay replaced that back and forth by integrating easily with Salesforce and helps us prioritize accounts in seconds rather than hours or days.

On the marketing and ABM front, I have much more confidence that we're getting in front of the best possible fit accounts for us, versus wasting ad spend on anyone who fits basic ICP criteria. Review collected by and hosted on G2.com.