G2

Jacky M.

Manager, Revenue Operations

Mid-Market (51-1000 emp.)

9/15/2025

"Keyplay is my "right hand man" for Account Territory Planning & Prioritization"

5/5

What do you like best about Keyplay?

Keyplay has become an essential platform for our go-to-market strategy. We use it to build ICP models for all our SFDC accounts. I love how easy Keyplay makes it to build ICP models that actually work for our business. Most importantly, I really trust the data Keyplay provides which is why we use it both to build our territories and keep our CRM enriched. Keyplay also surfaces new accounts we don't have in our CRM, which has been huge for our ABM strategy.

Beyond all the reasons I love Keyplay as a platform, I also need to shout out their team. They are super supportive and responsive to all our questions. It's a great partnership. The team also continuously ships new product updates—we’re just starting to scratch the surface, and I’m excited to try more with AI Agents in the future. Review collected by and hosted on G2.com.

What do you dislike about Keyplay?

So far, I haven't found anything I don't like about Keyplay - we just signed on for another year and I can't imagine 2026 planning season without it! Review collected by and hosted on G2.com.

What problems is Keyplay solving and how is that benefiting you?

Keyplay helps us score our prospect accounts so we can focus our sales teams on the ones most likely to convert. Instead of spreading effort across our entire database, we’re able to prioritize high-fit accounts, build smarter territories, and run more effective ABM campaigns. It’s made our outreach more focused and our sales teams way more efficient. Review collected by and hosted on G2.com.